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Integrated Marketing Communications: Creativity, Consistency, and Effective Resource Allocation
by Richard LueckeInnovative marketing communications is a strategic branding process through which customers are moved to purchase one company's products or services based on multiple communications to which the customers have been exposed. This chapter evaluates the various communications vehicles that are used and proposes steps to allocate financial resources in support of the brand and the complementary messages aimed at customer development.
Integrated Marketing Communications for Public Policy: Perspectives from the World’s Largest Employment Guarantee Program MGNREGA
by Shriram KadiaThis book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world’s largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act). To uncover the insights, perspectives and understanding of the program, more than 30 villages in Western parts of India were visited and more than 400 MGNREGA beneficiaries were contacted personally by the author. The book connects the two concepts of Integrated Marketing Communications (IMC) and Public Policy and highlights the importance of using the IMC tools for a meaningful and comprehensible communication dissemination strategies and campaigns. A global overview of public policy dissemination approaches adopted by federal governments in Brazil, Niger, Philippines, Indonesia, Pakistan, Bangladesh, South Africa, and Kenya have been presented to sensitize the readers with the communication dissemination strategies used at the global level. The book presents and discusses a conceptual framework for the ideal public policy communication initiatives and highlights the apt communications vehicles for the illiterate, vulnerable and marginalized beneficiaries.
Integrated Marketing Communications in Football (Critical Research in Football)
by Argyro Elisavet ManoliThis book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing or innovative approaches to marketing and business communications in other commercial spheres.
Integrated Measurement -- KPIs and Metrics for ITSM: A narrative account
by Daniel McleanWhen companies look to identify opportunities for improvement, they often turn to Key Performance Indicators (KPIs) to measure their current performance in achieving business strategies and objectives. There is a common misconception, however, that KPIs are simple measurements that are easy to create, and that the mere act of this measurement will cause people to change their behaviour and improve their performance without additional intervention. This book uses a unique fictional story to explain at a practical level how to implement new processes within an organization. It also shows how to facilitate the necessary changes to people's behaviour to make the processes work. Ideal for those new to ITSM and ITIL(R) implementation.
Integrated Packaging Corp.: Struggling to Do the Right Thing (A)
by Orson Watson Herman B. LeonardAs a child, Al Fuller had seen his working-class, African-American neighborhood disintegrate as factory jobs moved away. He resolved to help inner-city communities do better when he grew up. Some years later, as an accomplished university graduate with several years manufacturing experience, he embarked on a scheme to take over and revitalize first one, then another, corrugated box plant. These plants were plagued by inefficiency, poor quality control, and tense labor relations. Using his understanding of inner-city life, Fuller employed discipline-based strategies to empower his employees and turn the failing plants into engines of community revitalization.
Integrated Packaging Systems for Transportation and Distribution
by EbelingIdentifies the cost sensitive areas for each activity in the logistical system. Illustrates how packaging in addition to protecting and preserving contents can affect total system cost efficiency if designed to adapt well to unitized shipping methods and equipment: efficiently utilize warehouse stor
Integrated Performance Management: A Guide to Strategy Implementation
by Kurt Verweire Lutgart Van Den BergheLinking various disciplines and management functions, Integrated Performance Management provides the reader with a concrete framework to manage organizations successfully. The authors do not isolate a single strategy to manage performance. Instead, the book focuses on a range of strategies providing the reader with an introduction to each one. The concepts under analysis were developed through intense dialogue with business managers. While maintaining academic rigour, Integrated Performance Management presents ideas that students will find relevant outside of the classroom. Postgraduate and MBA students in a range of areas including strategy, accounting, finance, operations management, marketing, leadership and human resource management will find this book useful.
Integrated Process and Fixture Planning: Theory and Practice (Advanced and Additive Manufacturing Series)
by Awais Ahmad Khan Emad Abouel Nasr Abdulrahman Al-Ahmari Syed Hammad MianFixtures are used in manufacturing to secure working devices. They help insure conformity, accuracy, efficiency, and interchangeability; their reliability is crucial. This book introduces and implements a new methodology for more flexible fixture design and manufacturing processes, and develops the supporting technologies for automation and fixture planning using object oriented platforms. It also presents an integrated solution with Computer Aided Design (CAD) applications.
Integrated Product and Sales Management in B2B: Developing, Managing and Selling Technology Based Industrial Products Profitably
by Claus TintelnotThis book describes the advantages of a high level of integration between product and sales management. It explains how highly integrated product and sales management can be achieved. Claus Tintelnot depicts the classic organizational models and provides examples of how these can be supplemented, fundamentally adapted and supported by digitalization. Best and worst practice examples indicate where classic management fails and show how integrated management can do better. Managers can only act as role models for an integrated team if they share the same attitude to leadership and pursue a common strategy. Business goals that need to be achieved can only be shared by integrated product and sales management and one avoids employees being worn down by the hurdles caused by inter-departmental boundaries. The book is aimed at practitioners in the fields of corporate management, strategy, product management, sales and interested readers from other areas of the supply chain. Without an adequate supply chain and fitting communication to the customers, B2B businesses cannot be successful and profitable. Students of business administration, economics, industrial engineering, business engineering, computer science for IT/ OT and other engineering disciplines will have a worthwhile read as well.
Integrated Project Delivery at Autodesk, Inc. (A)
by Amy C. Edmondson Faaiza RashidDescribes Autodesk's engagement in Integrated Project Delivery-a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software company, decided to engage in Integrated Project Delivery (IPD) for the design and construction of its new Architecture, Engineering and Construction Solutions (AECS) Group headquarters, near Boston. Under IPD, the project's architect, builder, and client (Autodesk) entered a contractual agreement to share all project risks and profits. During the project, however, Autodesk was unsatisfied with the design progress, and asked the project team to introduce a three-story atrium in the headquarters' design. Logistically, it was not a good time to make changes as the team had already made significant design progress. The team was also working under a tight budget and delivery deadline. However, the aesthetics would appear to be greatly improved by changing the design. The project's architect and builder had to decide whether accommodating the atrium into the current schedule and work sequencing was an acceptable risk.
Integrated Project Delivery at Autodesk, Inc. (B)
by Amy C. Edmondson Faaiza RashidDescribes Autodesk's engagement in Integrated Project Delivery-a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software company, decided to engage in Integrated Project Delivery (IPD) for the design and construction of its new Architecture, Engineering and Construction Solutions (AECS) Group headquarters, near Boston. Under IPD, the project's architect, builder, and client (Autodesk) entered a contractual agreement to share all project risks and profits. During the project, however, Autodesk was unsatisfied with the design progress, and asked the project team to introduce a three-story atrium in the headquarters' design. Logistically, it was not a good time to make changes as the team had already made significant design progress. The team was also working under a tight budget and delivery deadline. However, the aesthetics would appear to be greatly improved by changing the design. The project's architect and builder had to decide whether accommodating the atrium into the current schedule and work sequencing was an acceptable risk.
Integrated Project Delivery for Building Infrastructure Opportunities
by Howard McKewThis book examines in great detail the D-B and IPD methods, while touching on D-B-B and CM project deliveries. In this vein, the discussion regarding IPD is a variation from ASHRAE Technical Committee TC 7.1, Integrated Building Design (IBD), with the focus herein on HVAC-Led IPD Opportunities by consulting engineers and mechanical contractors. This IPD variation is also described later in the book as a 21st-century version of what was 20th-century D-B project delivery although D-B project delivery is still widely used.
Integrated Project Design: From Academia to the AEC Industry (Digital Innovations in Architecture, Engineering and Construction)
by Bárbara Rangel Ana Sofia Guimarães Jorge Moreira da Costa João Pedro Poças MartinsIntegrated Project Design/Delivery is not new, but in recent years, it has been achieving the status of yet another acronym, more connected to its contractual details than to the actual meaning of the profound change in how work is to be developed. This book clarifies this situation by presenting several examples in academia, research and practical design situations, ranging from the use of old-style expression media, such as handmade drawings, to comprehensive digitalisation processes. The IPD model is shown as an effective way to tackle the ever-increasing challenges of balancing productivity with the urgent demands for designs that embrace decarbonisation, net-zero buildings, energy efficiency, modularisation and disassembly, including lessons learned from Industrial Design. IPD is a mindset that clashes with the traditional academic model of placing architecture and engineering in different (and frequently opposite) fields. Actual examples of course syllabuses’ that disrupt this approach are also presented, showing how wide collaboration from the early stages of the design process can improve the sought-after result, providing future professionals with a hands-on experience of its efficiency as a work methodology.
Integrated Project Management and Control
by Mario VanhouckeThis book presents an integrated approach to monitoring projects in progress using Earned Value and Earned Schedule Management combined with Schedule Risk Analysis. Monitoring and controlling projects involves processes for identifying potential problems in a timely manner. When necessary, corrective actions can be taken to exploit project opportunities or to get faltering projects back on track. The prerequisite is that project performance is observed and measured regularly to identify variances from the project baseline schedule. Therefore, monitoring the performance of projects in progress requires a set of tools and techniques that should ideally be combined into a single integrated system. The book offers a valuable resource for anyone who wants to understand the theory first and then to use it in practice with software tools. It is intended for students, professionals and academics with an interest and/or experience in running projects as well as for newcomers in the area of project control with a basic grasp of the Earned Value, Earned Schedule and Schedule Risk Analysis concepts.
Integrated Project Management Sourcebook
by Mario VanhouckeThis handbook is a unique,comprehensive resource for professional project managers and students inproject management courses that focuses on the integration between baselinescheduling, schedule risk analysis and project control, also known as DynamicScheduling or Integrated Project Management and Control. It contains a set ofmore than 70 articles. Each individual article focuses on one particular topic andfeatures links to other articles in this book, where appropriate. Almost allarticles are accompanied with a set of questions, the answers to which are providedat the end of the book. Thisbook is accompanied by and is based on the Project Management KnowledgeCenter (www. pmknowledgecenter. com), an online learning platform for IntegratedProject Management.
Integrated Reconfigurable Manufacturing Systems and Smart Value Chain: Sustainable Infrastructure For The Factory Of The Future
by Alireza Abdi Farideh Delavari Edalat Ashraf W. Labib M. Reza AbdiThe book develops manufacturing concepts and applications beyond physical production and towards a wider manufacturing value chain incorporating external stakeholders that include suppliers of raw materials and parts, customers, collaborating manufacturing companies, manufacturing service providers, and environmental organisations. The focal point of the value chain remains as a manufacturing system and its operations whiles flows of parts/materials and information and services across the supply/value chain tiers are taken into account. The book emphasises on the two innovative paradigms of Reconfigurable Manufacturing Systems (RMS) and the 4th industrial revolution (Industry 4.0) along with their incorporated development. RMS, as a relatively new paradigm, has been introduced to meet the requirements of ‘the factories of the future’, which is aimed by Industry 4.0, though introducing greater responsiveness and customised flexibility into production systems, in which changes in product volumes and types occur regularly. Manufacturing responsiveness can be achieved by RMS through reconfiguring the production facilities according to changing demands of products and new market conditions. The book addresses challenges of mass-customisation and dynamic changes in the supply-chain environment by focusing on developing new techniques related to integrability, scalability and re-configurability at a system level and manufacturing readiness in terms of financial and technical feasibility of RMS. It demonstrate the expected impacts of an RMS design on operational performance and its supply/value chain in the current/future manufacturing environment facing dynamic changes in the internal/external circumstances. In order to establish a circular economy through the RMS value chain, an integrated data-based reconfiguration link is introduced to incorporate information sharing amongst the value chain stakeholders and facilitate grouping products into families with allocation of the product families to the corresponding system configurations with optimal product-process allocation. Decision support systems such as multi criteria decision making tools are developed and applied for the selection of product families and optimising product-process configuration. The proposed models are illustrated through real case studies in applicable manufacturing firms.
Integrated Reporting
by Cristiano Busco Mark L. Frigo Angelo Riccaboni Paolo QuattroneThis book focuses on Integrated Reporting as a contemporary social and managerial innovation where a number of initiatives, organizations and individuals began to converge in response to the need for a consistent, collaborative and internationally accepted approach to redesign corporate reporting. Integrated Reporting is a process that results in communication of the annual "integrated report" which describes value creation over time. An integrated report is a concise communication about how an organization's strategy, governance, performance and prospects lead to the creation of value over the short, medium and long term. This book offers a fresh perspective with expert contributions focusing on both the theoretical underpinnings and the practical challenges for the future of corporate reporting.
Integrated Reporting: Antecedents and Perspectives for Organizations and Stakeholders (CSR, Sustainability, Ethics & Governance)
by Samuel O. Idowu Mara Del BaldoThis book critically examines the implementation and adoption of integrated reporting (IR) in organizations and corporations. A relatively new area of policy and practice, IR has rapidly gained considerable prominence since the formation of the International Integrated Reporting Committee in 2010. The book analyzes the outcomes and benefits as well as the shortfalls of integrated reporting. It offers an introduction to the foundations of IR and a comprehensive overview of its use through a number of detailed case studies. Lastly, it discusses the outlook for further developments in sustainability accounting and reporting.
Integrated Reporting
by Chiara MioThis book is a timely addition to the fast-growing international debate on Integrated Reporting, which offers a holistic view of the evolution and practice of Integrated Reporting. The book covers the determinants and consequences of Integrated Reporting, as well as examining some of the most relevant issues (particularly in the context of the United States) in the debate about Integrated Reporting.
Integrated Reporting and Audit Quality
by Chiara Demartini Sara TruccoThis book analyzes the relationship between integrated reporting and audit quality within the European context, presenting empirical evidence and drawing on a broad review of the available literature in order to evaluate the ability of integrated reporting to enhance audit risk assessment. Dedicated sections first elucidate the concepts of integrated reporting and audit quality. The main integrated reporting frameworks are compared, the role of integrated reporting within a firm's disclosure is examined, and all aspects of audit risk are discussed. The key question of the impacts of integrated reporting on the components of audit risk is then addressed in detail, with reference to empirical findings, their practical implications, and their limitations. The concluding section explores the future of corporate reporting and the development of the next integrated reporting framework and summarizes the insights that the analysis in the book offers into the relationship between integrated reporting and audit quality in the European setting.
Integrated Reporting and Corporate Governance: Boards, Long-Term Value Creation, and the New Accountability (Routledge Focus on Accounting and Auditing)
by Laura GirellaCorporate governance and corporate reporting are closely linked to each other, and their respective evolutionary patterns are mutually influencing. Along with the recent expansion of company disclosure, a growing attention is being paid to corporate governance determinants and mechanisms underpinning the decision to voluntarily adopt non-financial disclosure formats, such as integrated reporting. At institutional level, several national corporate governance codes have been changed towards the recognition and inclusion of this innovative, non-financial language. In academic research, the influence of corporate governance variables vis-à-vis the choice to embrace such reporting practices has been subject to a long scrutiny. However, only a little inquiry has so far analysed the influence of corporate governance factors on integrated reporting adoption, quality and credibility. Accordingly, the aim of the book is to investigate if, and to what extent, corporate board composition and characteristics can affect, at the same time, the decision to voluntarily adopt integrated reporting by companies as well as their financial performance. The study carries out an empirical analysis of the professional features of board members at the time of their decision to implement integrated reporting as a new form of company accountability. The work provides innovative insights into the articulated relationships between the quantitative and qualitative composition of corporate boards and the latter’s choice to uptake this advanced form of reporting to represent the wider value creation processes of their organisations.
Integrated Reporting and Performance Measurement Systems (Routledge Studies in Accounting)
by Bogusława Bek-Gaik Anna SurowiecDespite the development of innovative approaches to strengthen accountability and the quality of integrated reporting disclosures, stakeholders are increasingly demanding more objective and unambiguous data. Therefore, the use of non-financial performance measures that assist in collecting comparable information and the verification thereof by independent experts can help to establish trust in a firm’s communication with its stakeholders. Certainly, non-financial information should complement mandatory financial reporting to go beyond traditional financial ratios and link them to non-financial risks and achievements. This book examines the possibility of using information provided by performance measurement systems in the process of preparing integrated reports. It presents an overview of the integrated report from the supply side, which undoubtedly affects the quality and usefulness of the information presented as well as enhances the manner in which the data and analyses are suitable for independent assessment. The book looks at the ways in which various groups of stakeholders - management; those who prepare non-financial reports; investors - influence the scope of the key performance indicators (KPIs) used for integrated reporting purposes, and what categories of KPIs are the most significant. Further, it analyzes which performance measurement systems provide information for the different components of integrated reports. The book is interdisciplinary, its thematic scope is at the intersection of accounting, business reporting, and business management, and thus it provides an important source of knowledge for students, scholars, and researchers of economics, finance, and management. It will also be a valuable guide for those preparing integrated reports or other forms of non-financial reporting.
Integrated Reporting at Aegon
by Sydney Ribot Michael P. Krzus Robert G. Eccles George SerafeimIn 2011, Aegon adopted integrated reporting - a corporate reporting approach that sought to present company performance in a holistic light by considering medium- to long-term issues, stakeholder opinions, and the relationship between material financial and nonfinancial data. By 2013, Aegon had reduced the page count of its annual corporate reporting documents, helped stakeholders gain a more thoroughgoing understanding of its strategy, and begun the transition from being a product manufacturer to a customer-centric company. Still, the company's integrated report was separate from its regulatory filing. Although work in an area where there was not much regulatory or legislative guidance assuaged the Disclosure Committee's fears of accidentally violating regulations or taking on extra liability by reporting on non-financial information that was difficult to verify by a third-party, some felt the report's status meant it had not driven some of the organizational change it could have. Could Aegon benefit from publishing its integrated report as the official regulatory document? How could Aegon create a more interactive, real-time integrated reporting website that was connected to the core of their strategy? How should Aegon Asset Management include the integration of EGS factors in its investment processes and engagement with portfolio companies? What should the next step be?
Integrated Reporting für die Praxis: Wertschaffend berichten
by Klaus Rainer KirchhoffIn Zeiten sinkenden Vertrauens in die Integrität von Unternehmen gewinnt eine wertschaffende Alternative zur konventionellen Finanz und Nachhaltigkeitsberichterstattung an Bedeutung – das Integrated Reporting. Schrittweise umgesetzt berücksichtigt es die veränderten Informationsbedürfnisse der Stakeholder und ist zu einem wichtigen Kommunikationsinstrument unserer Zeit geworden. Das Autorenteam setzt sich mit den internationalen Empfehlungen zur Theorie und den Herausforderungen aus der Unternehmenspraxis auseinander. Ausgewählte internationale Berichtsbeispiele und Interviews mit Experten aus verschiedenen Unternehmen liefern wertvolle Einblicke zum praktischen Umgang mit dem Integrated Reporting.
Integrated Reporting: Business Cases in South Asia (Eco-Efficiency in Industry and Science #34)
by Ki-Hoon Lee Samanthi Senaratne Nuwan GunarathneThe book presents a rich collection of research studies on the theory and practice of corporate integrated reporting (IR) in South Asia. South Asia is emerging to compete in the world marketplace and one of fast economically growing regions to contribute to the global economy. As the region’s economic development accelerates, balancing economic and environmental development appears as a key sustainability challenge for governments, investors, consumers, and local communities. Companies in South Asia region are therefore increasingly challenged to reduce their environmental impacts and to contribute to sustainable development. This book includes valuable contributions of advanced research, concepts, applications, developments and case studies on corporate IR and sustainability accounting in South Asia and the roles of different professional accounting bodies to strength corporate sustainability and build capacity in the South Asian Region.