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Listening to Type: Making Language Visible
by Alex W. WhiteWith this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All the basics of type design are covered, and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what best inspires readers. Chapters cover:The language of typeSpace and typeTypographic unityWhat makes readers respondType and identityEvolving type treatmentsReadability and legibilityA timeline of the evolution of writing and typographyDesigner Alex W. White packs the pages with fifteen hundred images-modern and ancient, specially created and found-that illustrate typographic concepts and continue to yield more complexity and connectivity with each viewing. Listening to Type proves that type is much more than groups of letterforms on a page; it is a language with the ability to convey meaning and evoke emotions beyond the spoken words it symbolizes.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Listening to Workers: Oral Histories of Metro Detroit Autoworkers in the 1950s (Working Class in American History)
by Daniel J. ClarkHistorians and readers alike often overlook the everyday experiences of workers. Drawing on years of interviews and archival research, Daniel J. Clark presents the rich, interesting, and sometimes confounding lives of men and women who worked in Detroit-area automotive plants in the 1950s. In their own words, the interviewees frankly discuss personal matters like divorce and poverty alongside recollections of childhood and first jobs, marriage and working women, church and hobbies, and support systems and workplace dangers. Their frequent struggles with unstable jobs and economic insecurity upend notions of the 1950s as a golden age of prosperity while stories of domestic violence and infidelity open a door to intimate aspects of their lives. Taken together, the narratives offer seldom-seen accounts of autoworkers as complex and multidimensional human beings. Compelling and surprising, Listening to Workers foregoes the union-focused strain of labor history to provide ground-level snapshots of a blue-collar world.
Listening to the Future: Why It's Everybody's Business (Microsoft Executive Leadership Series #18)
by Rob Salkowitz Daniel W. RasmusListening to the Future: Why It's Everybody's Business explores the challenges and opportunities facing organizations, the transformations that will ripple through the political, economic, and social environments, and the implications for different industries in the 21st century workplace. Written by Microsoft forecasters Daniel W. Rasmus and Rob Salkowitz, this important book equips your business to get out in front of new technology innovations in the consumer world with the knowledge, practices, and tools to differentiate your business in our competitive, fast-moving global economy.
Listening to the Groundswell: Using Social Technologies to Gather Information and Monitor Your Brand
by Charlene Li Josh BernoffMarketers tell us they define and manage brands-they own it. Bull. Your brand is whatever your customers say it is. And in the groundswell, where customers communicate with each other through social technologies rather than relying on institutions (like yours), they decide what your brand represents. So you have to learn what your customers want by listening. In this chapter, social media strategy leaders Charlene Li and Josh Bernoff explain how to use the groundswell for research purposes, with tools like private communities and brand monitoring. Case studies from the National Comprehensive Cancer Network and the car company Mini demonstrate this capability in action. The chapter concludes with a list of practical suggestions that will help you succeed as you begin listening to the groundswell. This chapter was originally published as Chapter 5 of "Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies."
Listening to the Music Beneath the Words: Teaching Adaptive Leadership
by Sharon D. ParksThe conventional assumption about great leadership is that leadership charisma is something one must be born with. However, this chapter describes how the case-in-point approach offers pathways for developing the more valuable quality of presence--the ability to intervene, to hold steady, inspire a group, and work in both verbal and nonverbal realms.
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers
by R. Eric ReidenbachTypically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business
Listening: Attitudes, Principles, and Skills
by Judi BrownellThis fully updated seventh edition takes an experiential approach to listening instruction, providing extensive applied examples and cases within the context of the HURIER listening model. This textbook encourages students to view listening as a process involving six interrelated components which are developed along the parallel dimensions of theory and skill building. This new edition includes additional and updated cases, exercises, and questions for discussion to address students’ world of evolving technology, expanding social boundaries, and global communication challenges. A new challenge, integrative listening, addresses students’ social responsibility as effective listeners and suggests that they apply their skills to create strong listening environments characterized by respectful and inclusive dialogue. Students move from self-reflection and self-knowledge through skill development and personal applications to creating listening environments that facilitate productive conversation and collaboration. Cases in “the bigger picture” address issues such as the opioid crisis, fake news, artificial intelligence, and teenagers’ mental health. Listening serves as a core textbook for courses in listening, communication studies, communication skills, interpersonal communication, management, human resources, and education.
Listening: Attitudes, Principles, and Skills
by Judi BrownellProvides an applied, experiential approach to listening instruction with special attention to interpersonal, family, professional, educational, and health contexts Market leading text for Listening courses in Communication, with additional application for management, education, and human resources courses Text contains practical features including case studies, exercises, discussion questions, and journal assignments --Online resources include PowerPoint slides and exercises
Listening: Finding and Attracting Key Interpreters--Design-Driven Innovation Requires a Community of "Designers"
by Roberto VergantiThere are some detractors who have mistakenly interpreted the design-driven approach to innovation as too heavily reliant on the vision of a single superstar designer. The success of design-driven innovation, however, depends on your firm's ability to engage in a larger design discourse and to draw on the work of many researchers, sometimes from widely varying backgrounds. In this chapter, noted innovation expert Roberto Verganti analyzes how firms implementing design-driven innovation build this important dialogue by effectively tapping into multiple sources of insight into product meanings. He provides guidelines that will enable managers to assemble a unique circle of interlocutors that may become an invaluable wellspring of innovation. This chapter was originally published as chapter 7 of "Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean."
Listeria monocytogenes in the Food Processing Environment
by Kieran Jordan Dara Leong Avelino Álvarez OrdóñezThis Brief focuses on Listeria monocytogenes, from isolation methods and characterization (including whole genome sequencing), to manipulation and control. Listeriosis, a foodborne disease caused by Listeria monocytogenes is a major concern for public health authorities. In addition, addressing issues relating to L. monocytogenes is a major economic burden on industry. Awareness of its ubiquitous nature and understanding its physiology and survival are important aspects of its control in the food processing environment and the reduction of the public health concern.
Liston Mechanics Corp.
by Marc L. BertonecheReviews, through a rather simple and straightforward situation, the various methods of valuation--free cash flow, weighted average cost of capital, equity cash flow, adjusted present value, multiples, etc.
Lit Motors
by Thomas R. Eisenmann Alex GoddenIn mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim had started the company to design and manufacture an efficient electric 2-wheeled vehicle. The company had refined the designs for the key technologies required and had a working prototype, an understanding of the manufacturing processes to be used and a list of the components required. They also had a design prototype that they had used to conduct customer tests and establish reactions to pricing levels. At this point, management was aiming to raise $15M to get closer to manufacturing prototypes, but had they sufficiently proved out both the manufacturing feasibility and the market demand? How could they address the next hurdles in terms of partnership building, supply chain management and go-to-market strategy?
Lit and Dark Liquidity with Lost Time Data: Interlinked Trading Venues around the Global Financial Crisis
by Tommi A. VuorenmaaIn Measuring Liquidity and Lost Time Data, Vuorenmaa analyses liquidity to better understand the crux of the financial crisis.
Litchfield Park
by Celeste S. CrouchIn 1908, William Kriegbaum, a California citrus grower, arrived as the first settler in what was to become Litchfield Park. He, along with other settlers from California, owned the land until 1916, when Paul Litchfield of Goodyear Tire & Rubber Company came to the area and purchased 16,000 acres to plant cotton for tires. In 1918, the townsite was planned with tree-lined streets and buildings to include an "organizational house" for Goodyear executives, which is now the famed Wigwam Resort. When new materials for tires were developed, cotton was no longer needed for cord. Shortly thereafter, Goodyear brought its tire-testing fleet to Litchfield, and farm equipment companies followed suit, sending engineers to design and test new machinery. The steel-wheeled tractor tire was replaced by Paul Litchfield's newly patented pneumatic tire as the standard for farm equipment. The World War II years brought changes to the area as an influx of new residents transformed the company town to a more planned community.
Lite Up Your Work and Life: 6 Essentials to Expressing Your Full Potential
by Helen RoditisARE YOU YEARNING TO EXPRESS YOUR FULL POTENTIAL? Helen Roditis has experienced what many employees and business owners experience daily: pressure to keep it together while striving to thrive. To revitalize her life and the lives of others, she became a holistic leadership coach. After coaching hundreds of clients, she noticed that many are hungry for growth, meaning, and balance, and a work environment that supports their development. No matter what issues her clients brought to coaching, their deeper yearning to live out their full potential was the same. In response to this need, Helen developed an integrated coaching model to help her clients identify and live out their full potential in work and life. LITE Up Your Work and Life offers this same holistic coaching model to you. Whether you're contemplating a new career, experiencing a major transition, or simply longing for more fulfillment, these 6 essentials will help you discover your core purpose, integrate your work and life with vibrant synergy, and find peace in the fulfillment that comes from living out your full potential. INSIDE YOU WILL FIND: -The Circle of LITE, a holistic coaching model designed to help bring out your full potential step by step; Exercises that will awaken your inner power to lead a purposeful career and life that reflects who you are; How, through a twist of fate, Helen overcame her own self-limiting beliefs and began expressing her essence; and more. Helen Roditis, an Associate Certified Coach, International Coach Federation member, and founder of essence coaching, brings over 20 years of professional and personal experience to her work. Her articles Empower Your Employees and Reap the Rewards, and Proactively Managing Employee Stress have been published in Canadian business magazines. Connect with Helen at www.helenroditis.com.
Literacy Work in the Reign of Human Capital
by Evan WatkinsIn recent years, a number of books in the field of literacy research have addressed the experiences of literacy users or the multiple processes of learning literacy skills in a rapidly changing technological environment. In contrast to these studies, this book addresses the subjects of literacy. In other words, it is about how literacy workers are subjected to the relations between new forms of labor and the concept of human capital as a dominant economic structure in the United States. It is about how literacies become forms of value producing labor in everyday life both within and beyond the workplace itself.As Evan Watkins shows, apprehending the meaning of literacy work requires an understanding of how literacies have changed in relation to not only technology but also to labor, capital, and economics. The emergence of new literacies has produced considerable debate over basic definitions as well as the complexities of gain and loss. At the same time, the visibility of these debates between advocates of old versus new literacies has obscured the development of more fundamental changes. Most significantly, Watkins argues, it is no longer possible to represent human capital solely as the kind of long-term resource that Gary Becker and other neoclassical economists have defined. Like corporate inventory and business management practices, human capital—labor—now also appears in a “just-in-time” form, as if a power of action on the occasion rather than a capital asset in reserve.Just-in-time human capital valorizes the expansion of choice, but it depends absolutely on the invisible literacy work consigned to the peripheries of concentrated human capital. In an economy wherein peoples’ attention begins to eclipse information as a primary commodity, a small number of choices appear with an immensely magnified intensity while most others disappear entirely. As Literacy Work in the Reign of Human Capital deftly illustrates, the concentration of human labor in the digital age reinforces and extends a class division of winners on the inside of technological innovation and losers everywhere else.
Literacy and Power: The Latin American battleground (Aid and Development Set)
by David Archer Patrick CostelloThe often bloody struggles of Central America have dominated news reports for a long time. Behind the headlines lies an enormous population of the desperately poor, and it is axiomatic that they are rendered even more powerless by widespread illiteracy. What actually counts as literacy is less clear. Archer and Costello describe some of the most exciting and innovative programmes designed to overcome the problem and how, as they worked with many of them, they discovered how varied and controversial they are. El Salvador, Nicaragua, Honduras, Ecuador, Mexico, Chile, Bolivia and Guatemala are all included, and for each country the authors have provided a thrilling account of the lives and circumstances of the people who both teach and learn as well as describing the varied forms that literacy teaching, even literacy itself, can take. This book is not only about literacy, but is also a guide to the societies of one of the world's most troubled regions. Originally published in 1990
Literary Advertising and the Shaping of British Romanticism
by Nicholas MasonImportant revisions to the history of advertising and its connection to Romantic-era literature.Outstanding Academic Title, ChoiceLiterary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750–1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publishers' account books, merchants' trade cards, and authors' letters, Mason traces the beginnings of many familiar modern advertising methods—including product placement, limited-time offers, and journalistic puffery—to the British book trade during the eighteenth and nineteenth centuries. Until now, Romantic scholars have not fully recognized advertising’s cultural significance or the importance of this period in the origins of modern advertising. Mason explores Lord Byron’s appropriation of branding, Letitia Elizabeth Landon’s experiments in visual marketing, and late-Romantic debates over advertising's claim to be a new branch of the literary arts. Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.
Literary Fiction Tourism: Understanding the Practice of Fiction-Inspired Travel (ISSN)
by Nicola E. MacLeodThis timely and insightful book critically reviews the synergistic relationship between books, literary culture, and the practices of tourism.The volume sets literary fiction tourism within its historical, theoretical, and managerial context and explores the current provision of literary tourism sites and experiences. It focuses on literary fiction and the interplay between imaginative worlds, literary reputation, and tourism. The volume explores a variety of literary tourism forms in a global context such as biographical sites, imaginative sites, literary trails, and book towns, identifying the challenges associated with interpreting and managing them for visitors. Current international case studies allow readers to understand this most ancient of touristic activity within its contemporary context. This book offers new insight into the diversity of the literary tourism landscape, the range of experiences and visitors and the variety of interpretive responses that may be appropriate. The relationship between literary fiction and other forms of media such as film and digital culture are also explored.International in scope, this volume will be of interest to students of tourism, heritage studies, cultural studies, and media studies, as well those interested in literary tourism more specifically.
Literary Fictions of the Contemporary Art System: Global Perspectives in Spanish and Portuguese (Routledge Interdisciplinary Perspectives on Literature)
by Carlos Garrido CastellanoThe main objective of this book is to explain how contemporary literatures in Spanish and Portuguese are dealing with artistic creativity when artmaking is no longer a specialised field of cultural production, but rather an expanded field of socioeconomic interaction, personal and creative self-definition and collective imagination. The project positions the contemporary art novel as the most suitable place to understand how the economisation of cultural labour is affecting writers and artists alike. The authors examined in this book, including José Saramago, Rita Indiana Hernández, María Gainza, Mayra Santos Febres and Ondjaki (amongst others) explore the contradictions of the art market, the dynamics of art education, the multifaceted activity of curators and socially engaged artists in relation to broader debates on the role of culture in the configuration of socioeconomic dynamics. The book maps a new trend within contemporary literature that taps into the visual art system to reassess the role of literature in critical ways.
Literary Representations of Precarious Work, 1840 to the Present (Palgrave Studies in Literature, Culture and Economics)
by Michiel Rys Bart PhilipsenLiterary Representations of Precarious Work, 1840 to the Present sheds new light on literary representations of precarious labor from 1840 until the present. With contributions by experts in American, British, French, German and Swedish culture, this book examines how literature has shaped the understanding of socio-economic precarity, a concept that is mostly used to describe living and working conditions in our contemporary neoliberal and platform economy. This volume shows that authors tried to develop new poetic tools and literary techniques to translate the experience of social regression and insecurity to readers. While some authors critically engage with normative models of work by zooming in on the physical and affective backlash of being a precarious worker, others even find inspiration in their own situations as writers trying to survive. Furthermore, this volume shows that precarity is not an exclusively contemporary phenomenon and that literature has always been a central medium to (critically) register forms of social insecurity. By retrieving parts of that archive, this volume paves the way to a historically nuanced view on contemporary regimes of precarious work.
Literary Tourism: Theories, Practice and Case Studies
by Bernadette Quinn Lénia Marques Nadzeya Charapan Anniken Greve Humberto Fois-Braga Dr Warwick Frost Dr Jennifer Laing Hanna Mikulich Madelene Blaer Kelley A. McClinchey Klaus Pfatschbacher Giulia Rossetti Alana N. Seaman Dr Anukrati Sharma Tom M.J. SintobinLiterary tourism is a nascent field in tourism studies, yet tourists often travel in the footsteps of well-known authors and stories. Providing a wide-ranging cornucopia of literary tourism topics, this book fully explores the interconnections between the written word and travel. It includes tourism stories using guidebooks, films, television and electronic media, and recognises that stories, texts and narratives, even if they cannot be classified as traditional travel writing, can become journeys in themselves and take us on imaginary voyages. Furthermore, the book: - Provides a grounding in the theoretical perspectives on literature and the tourist experience; - Explores practical applications of literary tourism, such as destination promotion and creation, responsible tourism and learning benefits; - Uses global case studies to study literary tourism in action. Appealing to a wide audience of different disciplines, it encompasses subjects such as business literary writing, historical journeys and the poetry of Dylan Thomas. The use of these different perspectives demonstrates how heavily and widely literature influences travel, tourists and tourism, making it an important read for researchers and students of tourism, social science and literature.
Literary and Cultural Production, World-Ecology, and the Global Food System (Literatures, Cultures, and the Environment)
by Chris Campbell Michael Niblett Kerstin OloffLiterary and Cultural Production, World-Ecology, and the Global Food System marks a significant intervention into the field of literary food studies. Drawing on new work in world literature, cultural studies, and environmental studies, the essays gathered here explore how literary and cultural texts have represented and responded to the global food system from the late nineteenth century to the present day. Covering topics such as the impact of colonial monocultures and industrial agriculture, enclosure and the loss of the commons, the meatification of diets, the toxification of landscapes, and the consequences of climate breakdown, the volume ranges across the globe, from Thailand to Brazil, Cyprus to the Caribbean. Whether it is anxieties over imported meat in late Victorian Britain, labour struggles on Guatemalan banana plantations, or food dependency in Puerto Rico, the contributors to this volume show how fiction, poetry, drama, film, and music have critically explored and contributed to food cultures worldwide.
Literatur und mediale Öffentlichkeiten: Orientierende Fallstudien (Literatur und Öffentlichkeit / Literature and the Public Sphere)
by Aida Bosch Antje KleyDas vorliegende Open-Access-Buch geht der Frage nach, welchen Ort und welche Rolle zeitgenössische Literaturen in mediatisierten, kommerziell umkämpften und transnational vernetzten Öffentlichkeiten einnehmen. Die Fallstudien in diesem Band adressieren den digitalen Strukturwandel der Öffentlichkeit, die mediale Differenzierung und Pluralisierung öffentlicher Räume und damit verbundene ästhetische, ethische, institutionelle und politische Herausforderungen an die Produktion und Rezeption von Literatur. Anhand aktueller Beispiele werden mediale Vernetzungen von Literatur sowie die ästhetischen Möglichkeiten und kulturellen Funktionen verschiedener Medien im Vergleich und in ihrem Zusammenspiel erkundet. Auch die Bedingungen des Literaturbetriebs werden zum Thema: Regulierungen der Teil-Öffentlichkeiten, die durch technische, organisatorische oder politische Entscheidungen vorgenommen werden und die im Hintergrund des Mediengeschehens die Produktion jedes veröffentlichten Textes oder Bildes bestimmen. Gefragt wird aber vor allem nach der Rolle der Literatur für die Reflexion gesellschaftlich-politischer Fragen, zum Beispiel hinsichtlich der Bewertung unterschiedlicher Diskursformate, der Aufarbeitung historischen Unrechts sowie der Neubestimmung und Neugestaltung gesellschaftlicher Strukturen. Das Interesse des Bandes insgesamt gilt den Rollen literarischer Diskurse und des vielgestaltigen Literaturbetriebs für deliberative demokratische Prozesse.
Literature Reviews: Modern Methods for Investigating Scientific and Technological Knowledge
by Ana Paula Cardoso Ermel D. P. Lacerda Maria Isabel Morandi Leandro GaussThis book begins by introducing the topic of knowledge in literature, including its scientific foundations. Due to the ever-increasing number of scientific publications, literature reviews are becoming more and more essential to stay updated. Literature Reviews describes an innovative system for creating systematic literature reviews, through reviewing, analyzing, and synthesizing scientific and technological literature. It then discusses systematic literature reviews, content analysis, and literature synthesis separately, before presenting the methodology to combine them in one process. It showcases computational tools to aid in this technique and offers examples of the method in action. Finally, the book takes a new of future developments in the subject. This book is of interest to graduate students, as well as researchers and academics, helping them to deepen insights and improve skills needed to conduct thorough literature reviews.