- Table View
- List View
An Introduction to Social Media Marketing
by Alan CharlesworthSocial media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area. Topics covered in this book include: Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing and influencers Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.
Introduction to Social Media Marketing: A Guide For Absolute Beginners
by Todd KelseyEasily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You'll Learn Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics Who This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
Introduction To Social Work And Social Welfare: Empowering People
by Charles ZastrowThe bestselling introductory Social Work text on the market, Zastrow's INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE: EMPOWERING PEOPLE is lauded for being the most comprehensive and practical text available for beginning social workers. In addition to giving readers a thorough overview of the social work profession, this text offers a realistic view of social problems in contemporary society, equipping students with real-world insight that they can apply in practice. By presenting positive strategies in the context of the core values, ethics, skills, and knowledge base of today's professional social worker, Zastrow encourages students to think critically about new, workable methods for problem-solving and empowering clients. Case studies of contemporary social problems, exhibits, and tables help students apply concepts and compare and contrast issues. The twelfth edition has been thoroughly updated to align with the latest EPAS (2015) from CSWE, and offers insights into new and emerging issues from the field.
An Introduction to Socio-Finance
by Andrzej Nowak Jørgen Vitting AndersenThis introductory text is devoted to exposing the underlying nature of price formation in financial markets as a predominantly sociological phenomenon that relates individual decision-making to emergent and co-evolving social and financial structures. Two different levels of this sociological influence are considered: First, we examine how price formation results from the social dynamics of interacting individuals, where interaction occurs either through the price or by direct communication. Then the same processes are revisited and examined at the level of larger groups of individuals. In this book, models of both levels of socio-finance are presented, and it is shown, in particular, how complexity theory provides the conceptual and methodological tools needed to understand and describe such phenomena. Accordingly, readers are first given a broad introduction to the standard economic theory of rational financial markets and will come to understand its shortcomings with the help of concrete examples. Complexity theory is then introduced in order to properly account for behavioral decision-making and match the observed market dynamics. This book is conceived as a primer for newcomers to the field, as well as for practitioners seeking new insights into the field of complexity science applied to socio-economic systems in general, and financial markets and price formation in particular.
Introduction to Software Project Management
by Adolfo VillafioritaAlthough software development is one of the most complex activities carried out by man, sound development processes and proper project management can help ensure your software projects are delivered on time and under budget. Providing the know-how to manage software projects effectively, Introduction to Software Project Management supplies an acces
Introduction to Space Syntax in Urban Studies
by Akkelies van Nes Claudia YamuThis open access textbook is a comprehensive introduction to space syntax method and theory for graduate students and researchers. It provides a step-by-step approach for its application in urban planning and design. This textbook aims to increase the accessibility of the space syntax method for the first time to all graduate students and researchers who are dealing with the built environment, such as those in the field of architecture, urban design and planning, urban sociology, urban geography, archaeology, road engineering, and environmental psychology. Taking a didactical approach, the authors have structured each chapter to explain key concepts and show practical examples followed by underlying theory and provided exercises to facilitate learning in each chapter. The textbook gradually eases the reader into the fundamental concepts and leads them towards complex theories and applications. In summary, the general competencies gain after reading this book are:– to understand, explain, and discuss space syntax as a method and theory;– be capable of undertaking various space syntax analyses such as axial analysis, segment analysis, point depth analysis, or visibility analysis;– be able to apply space syntax for urban research and design practice;– be able to interpret and evaluate space syntax analysis results and embed these in a wider context;– be capable of producing new original work using space syntax.This holistic textbook functions as compulsory literature for spatial analysis courses where space syntax is part of the methods taught. Likewise, this space syntax book is useful for graduate students and researchers who want to do self-study. Furthermore, the book provides readers with the fundamental knowledge to understand and critically reflect on existing literature using space syntax.
Introduction to Spanish Private Law: Facing the Social and Economic Challenges (UT Austin Studies in Foreign and Transnational Law)
by Teresa Rodriguez de las Heras BallellThe topics addressed in this book have traditionally been covered in separate publications on civil and commercial law. This dualism of regimes has made it difficult for students and professionals alike to comprehend Spanish private law as a whole. In the past this has led to inefficient duplication of explanations, gaps in key areas and an altogether fragmented picture. Introduction to Spanish Private Law presents a consolidated, modern, and realistic image of today’s Spanish private legal system. It combines both civil and commercial law and integrates them in the same book, making the overall subject far more accessible to readers. This united approach results in a more logical and efficient process of learning. Finally the issues that are addressed reflect the reality of today’s economic and legal scene. This book attempts to provide the readers with the necessary legal instruments to tackle the real problems arising from a globalized modern society. The general principles in this book are presented from a practical point of view that emanates from the authors’ conception of a legal system as an instrument to solve social problems in accordance with a set of principles, values and aims.
Introduction to Spatial Econometrics (Statistics: A Series of Textbooks and Monographs)
by James LeSage Robert Kelley PaceAlthough interest in spatial regression models has surged in recent years, a comprehensive, up-to-date text on these approaches does not exist. Filling this void, Introduction to Spatial Econometrics presents a variety of regression methods used to analyze spatial data samples that violate the traditional assumption of independence between observat
Introduction to Sport Marketing: Second Edition (Sport Management Series)
by Aaron C.T. Smith Constantino Stavros James Skinner Andrea N. Geurin Lauren M. BurchNow in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today’s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, ‘sportwashing’ and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources.This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.
Introduction to Sport Marketing: Second edition (Sport Management Series)
by Aaron C.T. Smith Bob StewartIntroduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.
Introduction to Statistical Methods for Financial Models (Chapman & Hall/CRC Texts in Statistical Science)
by Thomas A SeveriniThis book provides an introduction to the use of statistical concepts and methods to model and analyze financial data. The ten chapters of the book fall naturally into three sections. Chapters 1 to 3 cover some basic concepts of finance, focusing on the properties of returns on an asset. Chapters 4 through 6 cover aspects of portfolio theory and the methods of estimation needed to implement that theory. The remainder of the book, Chapters 7 through 10, discusses several models for financial data, along with the implications of those models for portfolio theory and for understanding the properties of return data. The audience for the book is students majoring in Statistics and Economics as well as in quantitative fields such as Mathematics and Engineering. Readers are assumed to have some background in statistical methods along with courses in multivariate calculus and linear algebra.
Introduction to Statistical Process Control (Chapman & Hall/CRC Texts in Statistical Science)
by Peihua QiuA major tool for quality control and management, statistical process control (SPC) monitors sequential processes, such as production lines and Internet traffic, to ensure that they work stably and satisfactorily. Along with covering traditional methods, Introduction to Statistical Process Control describes many recent SPC methods that improve upon
Introduction To Statistical Quality Control
by Douglas C. MontgomeryThe trusted guide to the statistical methods for quality control. Quality control and improvement is more than an engineering concern. Quality has become a major business strategy for increasing productivity and gaining competitive advantage. Introduction to Statistical Quality Control, Sixth Edition gives you a sound understanding of the principles of statistical quality control (SQC) and how to apply them in a variety of situations for quality control and improvement. With this text, you'll learn how to apply state-of-the-art techniques for statistical process monitoring and control, design experiments for process characterization and optimization, conduct process robustness studies, and implement quality management techniques. You'll appreciate the significant updates in the Sixth Edition including: * In-depth attention to DMAIC, the problem-solving strategy of Six Sigma. It will give you an excellent framework to use in conducting quality improvement projects. * New examples that illustrate applications of statistical quality improvement techniques in non-manufacturing settings. Many examples and exercises are based on real data. * New developments in the area of measurement systems analysis * New features of Minitab V15 incorporated into the text * Numerous new examples, exercises, problems, and techniques to enhance your absorption of the material
Introduction to Statistical Reasoning
by Gary N. SmithThis textbook is intended for an introductory statistics course that will help students to develop their statistical reasoning. This book provides hundreds of interesting and relevant examples, and discusses not only the uses but also the abuses of statistics. These examples show how statistical reasoning can be used correctly to answer important questions and it also exposes the errors--accidental or intentional--that people often make with statistics. The book has special features of: Have You Ever Wondered?, How To Do It Boxes, Student Projects, Real Data, and Technology.
Introduction to Statistics: Using Interactive MM*Stat Elements
by Wolfgang Karl Härdle Sigbert Klinke Bernd RönzThis book covers all the topics found in introductory descriptive statistics courses, including simple linear regression and time series analysis, the fundamentals of inferential statistics (probability theory, random sampling and estimation theory), and inferential statistics itself (confidence intervals, testing).Each chapter starts with the necessary theoretical background, which is followed by a variety of examples. The core examples are based on the content of the respective chapter, while the advanced examples, designed to deepen students’ knowledge, also draw on information and material from previous chapters.The enhanced online version helps students grasp the complexity and the practical relevance of statistical analysis through interactive examples and is suitable for undergraduate and graduate students taking their first statistics courses, as well as for undergraduate students in non-mathematical fields, e.g. economics, the social sciences etc.
An Introduction to Statistics and Data Analysis Using Stata®: From Research Design to Final Report
by null Lisa Daniels null Nicholas W. MinotAn Introduction to Statistics and Data Analysis Using Stata®: From Research Design to Final Report, Second Edition provides an integrated approach to research methods, statistics and data analysis, and interpretation of results in Stata. Drawing on their combined 25 years of experience teaching statistics and research methods, authors Lisa Daniels and Nicholas Minot frame data analysis within the research process—identifying gaps in the literature, examining the theory, developing research questions, designing a questionnaire or using secondary data, analyzing the data, and writing a research paper—so readers better understand the context of data analysis. Throughout, the text focuses on documenting and communicating results so students can produce a finished report or article by the end of their courses. The Second Edition has been thoroughly updated with all new articles and data—including coverage of ChatGPT, COVID-19 policies, and SAT scores—to demonstrate the relevance of data analysis for students. A new chapter on advanced methods in regression analysis allows instructors to better feature these important techniques. Stata code has been updated to the latest version, and new exercises throughout offer more chances for practice.
An Introduction to Statistics and Data Analysis Using Stata®: From Research Design to Final Report
by null Lisa Daniels null Nicholas W. MinotAn Introduction to Statistics and Data Analysis Using Stata®: From Research Design to Final Report, Second Edition provides an integrated approach to research methods, statistics and data analysis, and interpretation of results in Stata. Drawing on their combined 25 years of experience teaching statistics and research methods, authors Lisa Daniels and Nicholas Minot frame data analysis within the research process—identifying gaps in the literature, examining the theory, developing research questions, designing a questionnaire or using secondary data, analyzing the data, and writing a research paper—so readers better understand the context of data analysis. Throughout, the text focuses on documenting and communicating results so students can produce a finished report or article by the end of their courses. The Second Edition has been thoroughly updated with all new articles and data—including coverage of ChatGPT, COVID-19 policies, and SAT scores—to demonstrate the relevance of data analysis for students. A new chapter on advanced methods in regression analysis allows instructors to better feature these important techniques. Stata code has been updated to the latest version, and new exercises throughout offer more chances for practice.
Introduction to Stochastic Calculus Applied to Finance (Chapman and Hall/CRC Financial Mathematics Series)
by Damien Lamberton Bernard LapeyreSince the publication of the first edition of this book, the area of mathematical finance has grown rapidly, with financial analysts using more sophisticated mathematical concepts, such as stochastic integration, to describe the behavior of markets and to derive computing methods. Maintaining the lucid style of its popular predecessor, this concise and accessible introduction covers the probabilistic techniques required to understand the most widely used financial models. Along with additional exercises, this edition presents fully updated material on stochastic volatility models and option pricing as well as a new chapter on credit risk modeling. It contains many numerical experiments and real-world examples taken from the authors' own experiences. The book also provides all of the necessary stochastic calculus theory and implements some of the algorithms using SciLab. Key topics covered include martingales, arbitrage, option pricing, and the Black-Scholes model.
Introduction to Stochastic Finance with Market Examples (Chapman and Hall/CRC Financial Mathematics Series)
by Nicolas PrivaultIntroduction to Stochastic Finance with Market Examples, Second Edition presents an introduction to pricing and hedging in discrete and continuous-time financial models, emphasizing both analytical and probabilistic methods. It demonstrates both the power and limitations of mathematical models in finance, covering the basics of stochastic calculus for finance, and details the techniques required to model the time evolution of risky assets. The book discusses a wide range of classical topics including Black–Scholes pricing, American options, derivatives, term structure modeling, and change of numéraire. It also builds up to special topics, such as exotic options, stochastic volatility, and jump processes. New to this Edition New chapters on Barrier Options, Lookback Options, Asian Options, Optimal Stopping Theorem, and Stochastic Volatility Contains over 235 exercises and 16 problems with complete solutions available online from the instructor resources Added over 150 graphs and figures, for more than 250 in total, to optimize presentation 57 R coding examples now integrated into the book for implementation of the methods Substantially class-tested, so ideal for course use or self-study With abundant exercises, problems with complete solutions, graphs and figures, and R coding examples, the book is primarily aimed at advanced undergraduate and graduate students in applied mathematics, financial engineering, and economics. It could be used as a course text or for self-study and would also be a comprehensive and accessible reference for researchers and practitioners in the field.
Introduction to Stochastic Level Crossing Techniques
by Percy H. BrillIntroduction to Stochastic Level Crossing Techniques describes stochastic models and their analysis using the System Point Level Crossing method (abbreviated SPLC or LC). This involves deriving probability density functions (pdfs) or cumulative probability distribution functions (cdfs) of key random variables, applying simple level-crossing limit theorems developed by the author. The pdfs and/or cdfs are used to specify operational characteristics about the stochastic model of interest. The chapters describe distinct stochastic models and associated key random variables in the models. For each model, a figure of a typical sample path (realization, i.e., tracing over time) of the key random variable is displayed. For each model, an analytic (Volterra) integral equation for the stationary pdf of the key random variable is created−by inspection of the sample path, using the simple LC limit theorems. This LC method bypasses a great deal of algebra, usually required by other methods of analysis. The integral equations will be solved directly, or computationally. This book is meant for students of mathematics, management science, engineering, natural sciences, and researchers who use applied probability. It will also be useful to technical workers in a range of professions. Key Features: A description of one representative stochastic model (e.g., a single-server M/G/1 queue; a multiple server M/M/c queue; an inventory system; etc.) Construction of a typical sample path of the key random variable of interest (e.g., the virtual waiting time or workload in queues; the net on-hand inventory in inventory systems; etc.) Statements of the simple LC theorems, which connect the sample-path upcrossing and downcrossing rates across state-space levels, to simple mathematical functions of the stationary pdf of the key random variable, at those state-space levels Creation of (usually Volterra) integral equations for the stationary pdf of the key random variable, by inspection of the sample path Direct analytic solution of the integral equations, where feasible; or, computational solutions of the integral equations Use of the derived stationary pdfs for obtaining operational characteristics of the model
Introduction to Stochastic Processes Using R
by Sivaprasad Madhira Shailaja DeshmukhThis textbook presents some basic stochastic processes, mainly Markov processes. It begins with a brief introduction to the framework of stochastic processes followed by the thorough discussion on Markov chains, which is the simplest and the most important class of stochastic processes. The book then elaborates the theory of Markov chains in detail including classification of states, the first passage distribution, the concept of periodicity and the limiting behaviour of a Markov chain in terms of associated stationary and long run distributions. The book first illustrates the theory for some typical Markov chains, such as random walk, gambler's ruin problem, Ehrenfest model and Bienayme-Galton-Watson branching process; and then extends the discussion when time parameter is continuous. It presents some important examples of a continuous time Markov chain, which include Poisson process, birth process, death process, birth and death processes and their variations. These processes play a fundamental role in the theory and applications in queuing and inventory models, population growth, epidemiology and engineering systems. The book studies in detail the Poisson process, which is the most frequently applied stochastic process in a variety of fields, with its extension to a renewal process. The book also presents important basic concepts on Brownian motion process, a stochastic process of historic importance. It covers its few extensions and variations, such as Brownian bridge, geometric Brownian motion process, which have applications in finance, stock markets, inventory etc. The book is designed primarily to serve as a textbook for a one semester introductory course in stochastic processes, in a post-graduate program, such as Statistics, Mathematics, Data Science and Finance. It can also be used for relevant courses in other disciplines. Additionally, it provides sufficient background material for studying inference in stochastic processes. The book thus fulfils the need of a concise but clear and student-friendly introduction to various types of stochastic processes.
Introduction to Stockholders' Equity
by Jacob Cohen Thomas D. FieldsThe stockholders' equity section of the balance sheet illustrates details of accounting for stock offerings, common stock, and preferred stock. Accounting for dividends, both cash and stock dividends, and treasury stock is covered.
Introduction to Strategic Innovation
by Vijay Govindarajan Chris TrimbleIn today's marketplace, characterized by rapid and nonlinear change, executing strategic innovation successfully has become imperative for generating sustained growth and extending the corporate life span. In this chapter, the authors describe and demystify strategic innovation.
Introduction to Supply Chain Analytics: With Examples in AnyLogic and anyLogistix Software (Classroom Companion: Business)
by Dmitry IvanovThe book offers a concise yet comprehensive introduction to supply chain analytics covering management, modeling, and technology perspectives. Designed to accompany the textbook “Global Supply Chain and Operations Management”, it addresses the topics of supply chain analytics in more depth. The book describes descriptive, predictive, and prescriptive supply chain analytics explaining methodologies, illustrating method applications with the use of training exercises, and providing numerous examples in AnyLogic and anyLogistix software. Throughout the book, numerous practical examples and short case studies are given to illustrate theoretical concepts. Along with AnyLogic and anyLogistix model development guidelines and examples, the book has two other distinct features. First, it reviews and explains novel frameworks and concepts related to data-driven decision-making and digital twins. Second, it shows how to use analytics to improve supply chain resilience.Without relying heavily on mathematical derivations, the book offers a structured presentation and explanation of major supply chain analytics techniques and principles in a simple, predictable format to make it easy to understand for students and professionals with both management and engineering backgrounds. Graduate/Ph.D. students and supply chain professionals alike would benefit from a structured and didactically-oriented concise presentation of the concepts, principles, and methods of supply chain analytics. Providing graduate students and supply chain managers with working knowledge of basic and advanced supply chain analytics, this book contributes to improving knowledge-awareness of decision-making in increasingly data-driven and digital environments. The book is supplemented by a companion website offering interactive exercises with the use of AnyLogic and anyLogistix software as well as Spreadsheet Modeling.
Introduction to Supply Chain Management Technologies (Resource Management)
by David Frederick Ross Frederick S. Weston Stephen W.It is almost impossible to conceive of the concept and practical application of supply chain management (SCM) without linking it to the enabling power of today‘s information technologies. Building upon the foundations of the first edition, Introduction to Supply Chain Management Technologies, Second Edition details the software toolsets and suites