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Luke Fuszard
by Leslie A. Perlow Matthew PrebleLuke Fuszard (MBA 2010) shares the personal details of his life leading up to the moment when he was unexpectedly fired from his job in early 2021.
Lukens Inc.: The Melters' Committee (A)
by Jay W. Lorsch Alison H. WatsonDiscusses the Lukens board's involvement in strategic planning.
Lululemon and the Future of Technical Apparel
by Chip WilsonThe unauthorized story of Lululemon.This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential. Chip Wilson&’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon&’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great. This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.
Lumen and Absorb Teams at Crutchfield Chemical Engineering
by Teresa M. Amabile Elizabeth A. SchatzelLarge discrepancies have developed between two elite technology development teams at Crutchfield Chemical Engineering in terms of motivation and creativity. To investigate, Paul Burke, director of corporate technology development, commissioned a study of the day-by-day dynamics within these teams (the Lumen and Absorb teams). Using 10 days' worth of electronic daily diaries collected from all members of the two teams, the study reveals rich information about team leader behaviors, team member thoughts and behaviors, team dynamics, and project progress. By summarizing both the diary data and personality data on both teams' members, the study presents Burke with a clear dilemma about enhancing and maintaining motivation and creativity in teams of high-level professionals working on challenging projects under difficult organizational conditions.
Luminopia: Improving Treatment for Visual Disorders
by Doug J. Chung Sarah MehtaLuminopia-a start-up founded in January 2016 by three Harvard College freshmen-uses virtual reality technology to treat amblyopia (more commonly called "lazy eye"), the single biggest cause of visual disorders among children. By February 2017, the three founders had raised $950,000 in angel funding and developed a prototype of their virtual reality product, which was in use in clinical trials at Boston Children's Hospital. As the founders prepare to bring their new medical device to market, they struggle with two key decisions: Should Luminopia create its own salesforce to sell its product or should it outsource? And how should the company price its device to maximize returns yet remain attractive to doctors, insurance providers, and individual patients?
Luna Pen (A)
by Kathleen L. Mcginn Michael A. WheelerDiscusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm.
Luna Pen (B)
by Kathleen L. Mcginn Michael A. WheelerPresents a series of multiple choice options to be distributed and discussed in class.
Lunar Commerce: A Primer
by Derek WebberThis book explores the advent of lunar commerce including the potential scale and timing of the initiative, the associated revenue potential and the potential risks and uncertainties. Specifically, it discusses the reason for the increased interest in lunar commerce, which lunar markets will be part of the initiative and how much of it will be commercial or dependent on government funding. It provides an easy introduction to the content of the Lunar Commerce Portfolio, which was recently issued, under the author's leadership, by the Working Group on Lunar Commerce and Economics of the Moon Village Association, which has Observer Status at the United Nations in Vienna.
Lunch with the FT: A Second Helping
by Lionel BarberLunch with the FT has been a permanent fixture in the Financial Times for almost 30 years, featuring presidents, film stars, musical icons and business leaders from around the world.The column is now a well-established institution, which has reinvigorated the art of conversation in the convivial, intimate environment of a long and boozy lunch.This new and updated edition includes lunches with:Elon MuskDonald TrumpHilary MantelRichard BransonZadie SmithNigel FarageRussell BrandDavid GuettaYanis VaroufakisJean-Claude JunckerGwyneth PaltrowRebecca SolnitJordan PetersonChimamanda Ngozi AdichieAnd more...
Lunch-Bucket Lives: Remaking the Workers’ City
by Craig HeronLunch-Bucket Lives takes the reader on a bumpy ride through the history of Hamilton’s working people from the 1890s to the 1930s. It ambles along city streets, peers through kitchen doors and factory windows, marches up the steps of churches and fraternal halls, slips into saloons and dance halls, pauses to hear political speeches, and, above all, listens for the stories of men, women, youths, and children from families where people relied mainly on wages to survive. Heron takes wage-earning as a central element in working-class life, but also looks beyond the workplace into the households and neighbourhoods—settlement patterns and housing, marriage, child care, domestic labour, public health, schooling, charity and social work, popular culture, gender identities, ethnicity and ethnic conflict, and politics in various forms—presenting a comprehensive view of working-class life in the first half of the twentieth century. This book has been published with the help of a grant from the Federation for the Humanities and Social Sciences, through the Awards to Scholarly Publications Program, using funds provided by the Social Sciences and Humanities Research Council of Canada.
Lunchclub: Algorithmic Networking
by Scott Duke Kominers George GonzalezAlgorithmic networking startup Lunchclub coordinates in-person meetings between professionals who would have been unlikely to meet. The company faces marketplace design, growth, and monetization challenges: The executive team has to refine Lunchclub's marketplace strategy, and determine whether the company should continue to focus on its current use cases and geographical hubs or expand the platform's scale and scope. And while Lunchclub unlocks significant value by brokering new connections, the team still has to identify whom to charge and how.
Lunchtime Learning for Leaders: 16 Ways to Grow Your Resilience and Influence
by Lucy RyanYou've got a rare empty slot in your diary today, squeezed between meetings, phone calls and dealing with the incessant incoming emails. You can grab a sandwich, power through and run yourself down, or you can STOP. You can pick up this book, choose a chapter that inspires you and learn something new. This isn't a time for standing still; developing and growing as a leader is imperative if you want your team and company to be successful. Lunchtime Learning for Leaders is an actionable guide to everything you need to know to be a successful leader. Each chapter is a short-burst overview of a key leadership challenge thousands of leaders before you have faced and successfully tackled with the help of the author Lucy Ryan. And all of them can be mastered in under an hour! From leading your team through change, adapting your leadership style to the task at hand, gathering influence to building resilience, this book is your essential guide to becoming the best leader you can be. Dedicate just a few hours and invest in Lunchtime Learning for Leaders. You will reap the benefits and come out better prepared for whatever comes next on your business leadership journey.
Luotang Power: Variances Explained
by Robert L. Simons Craig J ChapmanThe general manager of Luotang Power, a coal-fired power plant located in central China, reviews annual results before a meeting with the board of directors. He thought the company performed well during the year and both plant availability and fuel economy had improved over the previous year. However, the positive performance does not show in the financial results and he must investigate before presenting to the board. He considers performing a variance analysis to better understand plant performance compared to the previous year. He also examines the contractual arrangement the plant has with the provincial power company for a minimum purchase of electricity to supplement regional demand. The company had been successful at selling excess electricity to the power plant but over the past 12 months, demand has decreased. Students must complete a quantitative analysis of the plant's performance and prepare recommendations to improve reporting and evaluation of the plant's performance. This case can be used in an introductory managerial accounting course to explore variance analysis and incentives in contracts.
Lure of Global Branding
by David A. Aaker Erich JoachimsthalerAs more and more companies begin to see the world as their market, brand builders look with envy upon those businesses that appear to have created global brands--brands whose positioning, advertising strategy, personality, look, and feel are in most respects the same from one country to another. Attracted by such high-profile examples of success, these companies want to globalize their own brands. But that's a risky path to follow, according to David Aaker and Erich Joachimsthaler. Why? Because creating strong global brands takes global brand leadership. It can't be done simply by edict from on high. Specifically, companies must use organizational structures, processes, and cultures to allocate brand-building resources globally, to create global synergies, and to develop a global brand strategy that coordinates and leverages country brand strategies. Aaker and Joachimsthaler offer four prescriptions for companies seeking to achieve global brand leadership. First, companies must stimulate the sharing of insights and best practices across countries--a system in which "it won't work here" attitudes can be overcome. Second, companies should support a common global brand-planning process, one that is consistent across markets and products. Third, they should assign global managerial responsibility for brands in order to create cross-country synergies and to fight local bias. And fourth, they need to execute brilliant brand-building strategies. Before stampeding blindly toward global branding, companies need to think through the systems they have in place. Otherwise, any success they achieve is likely to be random--and that's a fail-safe recipe for mediocrity.
Lured by the American Dream: Filipino Servants in the U.S. Navy and Coast Guard, 1952-1970 (Asian American Experience)
by P. James PaligutanStarting in 1952, the United States Navy and Coast Guard actively recruited Filipino men to serve as stewards--domestic servants for officers. Oral histories and detailed archival research inform P. James Paligutan's story of the critical role played by Filipino sailors in putting an end to race-based military policies. Constrained by systemic exploitation, Filipino stewards responded with direct complaints to flag officers and chaplains, rating transfer requests that flooded the bureaucracy, and refusals to work. Their actions had a decisive impact on seagoing military’s elimination of the antiquated steward position. Paligutan looks at these Filipino sailors as agents of change while examining the military system through the lens of white supremacy, racist perceptions of Asian males, and the motives of Filipinos who joined the armed forces of the power that had colonized their nation. Insightful and dramatic, Lured by the American Dream is the untold story of how Filipino servicepersons overcame tradition and hierarchy in their quest for dignity.
Luvo (B)
by Natalie Kindred Jose B. AlvarezThis case, a follow-on to "Luvo" (517-049), provides a brief look at changes that have occured at Luvo, now called Performance Kitchen, since the timing of the first case (mid 2016). Set in January 2020, Luvo (B) touches on developments such as the company's purchase of a small food retail chain and its "food-is-medicine" strategic positioning, which includes selling to health insurers and other firms in the health care industry.
Luxembourg: Selected Issues
by International Monetary FundA report from the International Monetary Fund.
Luxurious Citizens: The Politics of Consumption in Nineteenth-Century America (America in the Nineteenth Century)
by Joanna CohenAfter the Revolution, Americans abandoned the political economy of self-denial and sacrifice that had secured their independence. In its place, they created one that empowered the modern citizen-consumer. This profound transformation was the uncoordinated and self-serving work of merchants, manufacturers, advertisers, auctioneers, politicians, and consumers themselves, who collectively created the nation's modern consumer economy: one that encouraged individuals to indulge their desires for the sake of the public good and cast the freedom to consume as a triumph of democracy. In Luxurious Citizens, Joanna Cohen traces the remarkable ways in which Americans tied consumer desire to the national interest between the end of the Revolution and the Civil War.Illuminating the links between political culture, private wants, and imagined economies, Cohen offers a new understanding of the relationship between citizens and the nation-state in nineteenth-century America. By charting the contest over economic rights and obligations in the United States, Luxurious Citizens argues that while many less powerful Americans helped to create the citizen-consumer it was during the Civil War that the Union government made use of this figure, by placing the responsibility for the nation's economic strength and stability on the shoulders of the people. Union victory thus enshrined a new civic duty in American life, one founded on the freedom to buy as you pleased. Reinterpreting the history of the tariff, slavery, and the coming of the Civil War through an examination of everyday acts of consumption and commerce, Cohen reveals the important ways in which nineteenth-century Americans transformed their individual desires for goods into an index of civic worth and fixed unbridled consumption at the heart of modern America's political economy.
Luxury Brand Management
by Michel Chevalier Gérald MazzalovoThe definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive-to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc. ). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.
Luxury Brand Management in Digital and Sustainable Times
by Michel Chevalier Gerald MazzalovoLearn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry. Readers will learn about the growing importance of authenticity and sustainability in the management of fashion, perfume, cosmetics, spirits, hotels and hospitality, jewelry, and other luxury brands, as well as the strategic issues facing the companies featured in the book. The new edition offers: A new chapter on the “Luxury of Tomorrow,” with a particular focus on authenticity and durable development A completely revised chapter on “Communication in Digital Times,” which takes into account the digital dimension of brand identity and its implications on customer engagement activities and where the concept of Customer Journey is introduced as a key marketing tool A rewritten chapter on “Luxury Clients” that considers the geographical changes in luxury consumption Considerations on the emerging notion of “New Luxury” Major updates to the data and industry figures contained within the book and a new section dedicated to the hospitality industry New semiotic analytical tools developed from the authors’ contemporary brand management experiences Perfect for MA and MBA students, Luxury Brand Management also belongs on the bookshelves of marketing, branding, and advertising professionals who hope to increase their understanding of the major trends and drivers of success in this sector.
Luxury Brand and Art Collaborations: Postmodern Consumer Culture (Routledge Studies in Luxury Management)
by Federica CarlottoOver the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in time luxury-art collaborations have come to be acknowledged as one of the most effective ways luxury brands and artists can position themselves in today’s market, engaging with their clients and audiences. This book sheds light on the socio-cultural valence of luxury-art collaborations. The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas. More specifically, the book covers: how collaborations reflect the postmodern condition and liquid consumption practices (hybrid, temporary, hyperreal); the impact of luxury-art collaborations on the evolution of luxury stores and museums, and the emergence of hybrid spaces (art fairs, nomadic exhibitions, pop-up stores) – the temporal features of luxury-art collaborations (shortlived duration and fast-paced tempo) – how luxury-art collaborations reshuffle traditional status dynamics while drawing new boundaries of social distinction based on experience and access – why luxury brands and creatives are redefining their conventional identities, morphing into cultural entities and bricoleurs. The book appeals to a wide range of readers, from academics and students in art business, luxury studies, consumption behaviour, to professionals in the luxury industry and the art world. The book is also relevant to an international readership of non-specialists interested in current social and cultural matters.
Luxury Brands in China and India
by Glyn Atwal Douglas BrysonThis book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.