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MKTG (Mindtap Course List Series)
by Charles W. Lamb Joe F. Hair Carl McDanielMKTG from 4LTR Press connects students to the principles of marketing, bringing them to life through timely examples showing how they're applied at the world's top companies every day.
MKTG 7 (Marketing, 7th Edition)
by Carl Mcdaniel Charles W. Lamb Joseph F. HairThe book is introduces students to the world of Marketing and elaborates on market opportunities, product decisions, promotions etc.
MKTG Principles of Marketing (9th Edition)
by Carl Mcdaniel Charles W. Lamb Joseph F. HairMKTG 9 offers full coverage of course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors.
MKTG6
by Carl Mcdaniel Charles W. Lamb Joe F. HairCreated through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle.
MOD Pizza in 2017
by Boris Groysberg Matthew PrebleThis supplement describes how MOD Pizza has grown between May 2015 (when the first case ends) and early 2017.
MOD Pizza: A Winning Recipe?
by Boris Groysberg Matthew Preble John D. VaughanScott and Ally Svenson, the founders of MOD Pizza, had to make a number of decisions in planning how to scale their small company. They wanted to grow MOD from 45 stores as of May 2015 to 200 stores by the end of 2016, and while the two believed that MOD could manage this growth from an operational standpoint, they wanted to make sure that MOD's culture was sufficiently strong to survive this rollout. The company had developed a strong culture, and the Svensons did not want MOD's core values and philosophies to be compromised as it rapidly expanded. To that end, they considered what the company needed to do in order to protect its core culture. Should it put rigid safeguards in place or trust that MOD could successfully scale its culture by hiring the right people and helping them develop as employees? The Svensons also discussed the possibility of an IPO at some point in the near future; what would this mean for its ability to stay true to its core values?
MOD Pizza: A Winning Recipe?
by Boris Groysberg Matthew Preble John D. VaughanScott and Ally Svenson, the founders of MOD Pizza, had to make a number of decisions in planning how to scale their small company. They wanted to grow MOD from 45 stores as of May 2015 to 200 stores by the end of 2016, and while the two believed that MOD could manage this growth from an operational standpoint, they wanted to make sure that MOD's culture was sufficiently strong to survive this rollout. The company had developed a strong culture, and the Svensons did not want MOD's core values and philosophies to be compromised as it rapidly expanded. To that end, they considered what the company needed to do in order to protect its core culture. Should it put rigid safeguards in place or trust that MOD could successfully scale its culture by hiring the right people and helping them develop as employees? The Svensons also discussed the possibility of an IPO at some point in the near future; what would this mean for its ability to stay true to its core values?
MOD Pizza: A Winning Recipe? (Abridged)
by Boris Groysberg Matthew Preble John D. VaughanThis is an abridged version of MOD Pizza: A Winning Recipe? Case study number 416-004. Scott and Ally Svenson, the founders of MOD Pizza, had to make a number of decisions in planning how to scale their small company. They wanted to grow MOD from 45 stores as of May 2015 to 200 stores by the end of 2016, and while the two believed that MOD could manage this growth from an operational standpoint, they wanted to make sure that MOD's culture was sufficiently strong to survive this rollout. The company had developed a strong culture, and the Svensons did not want MOD's core values and philosophies to be compromised as it rapidly expanded. To that end, they considered what the company needed to do in order to protect its core culture. Should it put rigid safeguards in place or trust that MOD could successfully scale its culture by hiring the right people and helping them develop as employees? The Svensons also discussed the possibility of an IPO at some point in the near future; what would this mean for its ability to stay true to its core values?
MONEY Master the Game: 7 Simple Steps to Financial Freedom (Tony Robbins Financial Freedom Series)
by Tony RobbinsTony Robbins turns to the topic that vexes us all: How to secure financial freedom for ourselves and for our families. &“If there were a Pulitzer Prize for investment books, this one would win, hands down&” (Forbes).Tony Robbins is one of the most revered writers and thinkers of our time. People from all over the world—from the disadvantaged to the well-heeled, from twenty-somethings to retirees—credit him for giving them the inspiration and the tools for transforming their lives. From diet and fitness, to business and leadership, to relationships and self-respect, Tony Robbins’s books have changed people in profound and lasting ways. Now, for the first time, he has assembled an invaluable “distillation of just about every good personal finance idea of the last forty years” (The New York Times). Based on extensive research and interviews with some of the most legendary investors at work today (John Bogle, Warren Buffett, Paul Tudor Jones, Ray Dalio, Carl Icahn, and many others), Tony Robbins has created a 7-step blueprint for securing financial freedom. With advice about taking control of your financial decisions, to setting up a savings and investing plan, to destroying myths about what it takes to save and invest, to setting up a “lifetime income plan,” the book brims with advice and practices for making the financial game not only winnable—but providing financial freedom for the rest of your life. “Put MONEY on your short list of new books to read…It’s that good” (Marketwatch.com).
MOOC Learning Platform Development
by Thomas Hanne Varun Gupta Durg Singh ChauhanThe work presented in this book is based on empirical study undertaken as a case study to understand the challenges faced in massively open online course (MOOC) based learning and experimentation to understand the challenges for presenting theoretical and practical courses. The book proposes a flexible online platform. This solution provides flexibility in distance learning processes including course enrollment, learning, evaluation, and outcome of degrees. The proposed system not only gives students freedom to choose their courses in accordance with their needs but also use earned credit towards online degrees of any university of their choice.
MOOCs and Open Education in the Global South: Challenges, Successes, and Opportunities
by Thomas C. Reeves Ke Zhang Thomas H. Reynolds Curt BonkWith e-learning technologies evolving and expanding at high rates, organizations and institutions around the world are integrating massive open online courses (MOOCs) and other open educational resources (OERs). MOOCs and Open Education in the Global South explores the initiatives that are leveraging these flexible systems to educate, train, and empower populations previously denied access to such opportunities. Featuring contributors leading efforts in rapidly changing nations and regions, this wide-ranging collection grapples with accreditation, credentialing, quality standards, innovative assessment, learner motivation and attrition, and numerous other issues. The provocative narratives curated in this volume demonstrate how MOOCs and OER can be effectively designed and implemented in vastly different ways in particular settings, as detailed by experts from Asia, Latin America, the Middle East, Africa, the Pacific/Oceania, and the Caribbean. This comprehensive text is an essential resource for policy makers, instructional designers, practitioners, administrators, and other MOOC and OER community stakeholders.
MOTIVATION IN THE WORKPLACE: A PROCTER AND GAMBLE CASE STUDY
by Gabriele NapolitanoThe topic of motivation in the workplace is becoming recognized as an issue of growing importance not just for employees, but also for organizations themselves. <P><P> This book was born of an interest in the practical actions that can lead to an increase in staff motivation, rather than in the many and varied motivational theories which exist. Because of this I chose to undertake a behavioral analysis of a company which is not just a market leader in their own industry (consumer products) but which is also one of the most important and influential companies on a global scale; Procter & Gamble. As such, we will discuss the type of results which emerge from this company’s conduct and initiatives in regards to workplace motivation, paying particular attention to their in-house initiatives of Promote from Within and Diversity and Inclusion.The topic of motivation in the workplace is becoming recognized as an issue of growing importance not just for employees, but also for organizations themselves. <P><P>This dissertation was born of an interest in the practical actions that can lead to an increase in staff motivation, rather than in the many and varied motivational theories which exist. Because of this I chose to undertake a behavioral analysis of a company which is not just a market leader in their own industry (consumer products) but which is also one of the most important and influential companies on a global scale; Procter & Gamble. As such, we will discuss the type of results which emerge from this company’s conduct and initiatives in regards to workplace motivation, paying particular attention to their in-house initiatives of Promote from Within and Diversity and Inclusion.
MP3 Portable Audio Players and the Recorded Music Industry
by Willy ShihThe emergence of the MP3 file-based music format not only disrupted the market for portable audio players, it also had a huge impact on the business models of major record labels. Modularity, and the commoditization spill-over enabled by modularity in the personal computer industry, was a major force in the development of the market. While Apple's iPod today holds the dominant market position, new forces of commoditization continue to drive shifts in the value chain. The case examines the commoditization cycle and contrasts integrated solutions such as the iPod-iTunes software-iTunes Music Store with emerging competition from other MP3 players and the Amazon.com Music Store.
MR2
by Tom Brown Tracy SuterCreated through a student-tested, faculty-approved review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MR2 provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course.
MRC's House of Cards
by Anita ElberseIn March 2011, Asif Satchu and Modi Wiczyk, co-chairmen and co-chief executive officers at independent production company Media Rights Capital (MRC), are debating whether to accept a licensing offer from Netflix for their most ambitious project to date, a new television series called House of Cards. MRC executives had begun to pitch the series to each of the major premium cable networks in the US, including AMC, FX, HBO, Showtime, and Starz. To the surprise of the two entrepreneurs, Netflix executives had made it known they were prepared to make a bold step into the world of original programming. As thrilled as Satchu and Wiczyk were about Netflix's offer, accepting it-and thus forgoing a sought-after one-season offer from a traditional premium cable network-raised major concerns, for instance about MRC's ability to secure international rights fees, to obtain sufficient marketing support, to gain the necessary credibility in the marketplace, and to satisfy artists and other key constituents. Was Netflix the right partner for MRC?
MRC, Inc. (A)
by Ronald W. MooreMRC must place a value on an acquisition prospect and also decide whether a deal makes sense from strategic and organizational perspectives. An updated version of and earlier case by W.E. Fruhan, Jr. and J.H. McArthur.
MRC, Inc. (Consolidated)
by Thomas R. PiperA large diversified company must develop a strategy for a division whose performance has deteriorated due to its aging product. Alternatives range from liquidation to a major investment in a new product. The formal capital budgeting system is compared with the informal process by which projects are identified and presented. This case is a consolidation of MRC, Inc. (A) and (B) by R.W. Moore.
MRE vol 35 num 1
by The University of Chicago PressThis is volume 35 issue 1 of Marine Resource Economics. Marine Resource Economics (MRE) publishes creative and scholarly economic analyses of a range of issues related to natural resource use in the global marine environment. The scope of the journal includes conceptual and empirical investigations aimed at addressing real-world ocean and coastal policy problems. MRE is an outlet for early results and imaginative new thinking on emerging topics in the marine environment, as well as rigorous theoretical and empirical analyses of questions that have long interested economists who study the oceans. A pluralistic forum for researchers and policy makers, MRE encourages challenges to conventional paradigms and perspectives. The journal is comprised of five sections: Articles, Perspectives, Case Studies, Systematic Reviews, and Book Reviews.
MSDI-Alcala de Henares, Spain
by Timothy A. Luehrman James J. StudentMerck & Co., Inc. is evaluating a proposed cost-saving investment by its Spanish subsidiary. The case introduces techniques of discounted cash flow valuation analysis in a multicurrency setting. Can be used to teach basic international parity conditions as they relate to the value of operating cash flows.
MSP For Dummies
by Alan FergusonProgramme management is the coordinated organisation and implementation of a portfolio of projects and activities that help your business achieve its strategic objectives. Good programme management is the key to managing transformational change and, in today’s business environment, the organisations that can transform themselves are more likely to succeed. Managing Successful Programmes For Dummies is your plain-English guide to implementing and using the proven MSP method. It provides a structured framework that helps you coordinate your projects and achieve your goals. The book takes you through every step of programme management and inside you’ll find: What’s involved in a programme - and how it differs from a project! An overview of the structure of MSP Full explanations of MSP principles, governance themes and transformational flow Planning and making a business case for your programme The key roles and responsibilities in programme management The lifecycle of a programme - from conception to delivery Quality and risk management in your programme Working with stakeholders All about the MSP Qualifications
MULTIDISCIPLINARY APPROACHES FOR SUSTAINABLE DEVELOPMENT: International Conference on MULTIDISCIPLINARY APPROACHES FOR SUSTAINABLE DEVELOPMENT IN SCIENCE & TECHNOLOGY
by Monica Sharma Shilpi Birla Anshuman Tripathi Jagrati Sahariya Mamta SoniIn a world where the pace of technological advancement continues to accelerate, the imperative to ensure sustainable development has never been more pressing to address the same, the 1st International Conference on Multidisciplinary Approaches for Sustainable Development in Science & Technology (MASDST - 2024), took place at Manipal University Jaipur, Rajasthan, India, from 28th to 29th March 2024. Embracing the spirit of innovation and collaboration, this conference marks a significant milestone in the pursuit of sustainable solutions for our global challenges.
MULTIMOD Mark III
by Hamid Faruqee Douglas Laxton Bart TurtelboomA report from the International Monetary Fund.
MUSCULOSKELETAL DISORDERS AND THE WORKPLACE: Low Back and Upper Extremities
by Panel on Musculoskeletal Disorders the WorkplaceEvery year workers' low-back, hand, and arm problems lead to time away from jobs and reduce the nation's economic productivity. The connection of these problems to workplace activities-from carrying boxes to lifting patients to pounding computer keyboards-is the subject of major disagreements among workers, employers, advocacy groups, and researchers. Musculoskeletal Disorders and the Workplace examines the scientific basis for connecting musculoskeletal disorders with the workplace, considering people, job tasks, and work environments. A multidisciplinary panel draws conclusions about the likelihood of causal links and the effectiveness of various intervention strategies. The panel also offers recommendations for what actions can be considered on the basis of current information and for closing information gaps. This book presents the latest information on the prevalence, incidence, and costs of musculoskeletal disorders and identifies factors that influence injury reporting. It reviews the broad scope of evidence: epidemiological studies of physical and psychosocial variables, basic biology, biomechanics, and physical and behavioral responses to stress. Given the magnitude of the problem-approximately 1 million people miss some work each year-and the current trends in workplace practices, this volume will be a must for advocates for workplace health, policy makers, employers, employees, medical professionals, engineers, lawyers, and labor officials.
MW Petroleum Corp. (A)
by Peter Tufano Timothy A. Luehrman Barbara D. WallAmoco Corp. is negotiating to sell a wholly-owned subsidiary, MW Petroleum, to Apache Corp. MW owns large reserves of oil and gas comprising many properties at different stages of engineering, development, and production. The proposed acquisition is a large one for Apache and poses several important financing and valuation problems. This case focuses primarily on valuation.
MW Petroleum Corp. (B)
by Peter Tufano Timothy A. Luehrman Barbara D. WallAmoco Corp. is negotiating to sell a wholly-owned subsidiary, MW Petroleum, to Apache Corp. MW owns large reserves of oil and gas comprising many properties at different stages of engineering, development, and production. The proposed acquisition is a large one for Apache and poses several important financing and valuation problems. This case focuses on evaluation and execution of a creative financing structure that allows the buyer and seller to reallocate oil price risk.