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Intuitionen von Verbraucher*innen bei der Auswahl veganer Lebensmittelsubstitute (BestMasters)
by Katharina ScheuererDie heutzutage übliche Ernährung in den Industriestaaten zeichnet sich durch einen hohen Anteil tierischer Produkte, welcher Ernährungsempfehlungen weit übersteigt, aus. Da der Konsum von Lebensmittel tierischen Ursprungs in diesem Ausmaß nicht nur zu gesundheitlichen Problemen führen kann, sondern aufgrund der gängigen Produktionspraktiken auch erheblich zur Umweltverschmutzung beiträgt, gilt er als nicht nachhaltig. Diesen Herausforderungen wird die relativ neue Produktgruppe der veganen Lebensmittelsubstitute gerecht, die nicht nur als gesund, sondern auch als nachhaltig gelten. Diese Zusammenhänge zwischen Gesundheit, Nachhaltigkeit und einer pflanzlichen Ernährung sind den Verbraucher*innen zunehmend bewusst, dennoch weisen vegane Lebensmittelsubstitute noch vergleichsweise niedrige Marktanteile auf. Die Laientheorien der ,,Unhealthy = Tasty Intuition‘‘ und der ,,Ethical = Less Strong Intuition‘‘, welche das Kaufverhalten nachweislich beeinflussen, bieten einen vielversprechenden Erklärungsansatz hierfür. Mittels zweier IATs und Selbstbeurteilung werden diese Intuitionen auf implizitem und explizitem Niveau erhoben.
Intuitionistic Fuzzy Aggregation and Clustering
by Zeshui XuThis book offers a systematic introduction to the clustering algorithms for intuitionistic fuzzy values, the latest research results in intuitionistic fuzzy aggregation techniques, the extended results in interval-valued intuitionistic fuzzy environments, and their applications in multi-attribute decision making, such as supply chain management, military system performance evaluation, project management, venture capital, information system selection, building materials classification, and operational plan assessment, etc.
Intuitionistic Fuzzy Preference Modeling and Interactive Decision Making
by Zeshui XuThis book offers an in-depth and comprehensive introduction to the priority methods of intuitionistic preference relations, the consistency and consensus improving procedures for intuitionistic preference relations, the approaches to group decision making based on intuitionistic preference relations, the approaches and models for interactive decision making with intuitionistic fuzzy information, and the extended results in interval-valued intuitionistic fuzzy environments.
The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct
by Francis CholleA dynamic new way to understand intuition, already implemented around the world at top companies and business schools Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct. Explores the tension between linear efficiency and random play, and the synergy between reason and instinct Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.
The Intuitive Customer
by Colin Shaw Ryan HamiltonYou can't solve today's problems with yesterday's thinking. In The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level, authors Shaw and Hamilton explore the reasons organizations are struggling to improve their customer measures and are witnessing the plateauing of loyalty scores like Net Promoter. For Shaw and Hamilton, the answer is simple: you need to understand the intuitions that drive your customers' behavior at an emotional, subconscious and psychological level. This book describes where behavioral economics meets customer experience in a very easy to understand and practical way. By taking academic and scientific studies of behavioral economics and consumer psychology and applying them to real-world situations, Shaw and Hamilton present accessible concepts that innovative organization are using today to propel their customer experience strategies to the next level. They also share their proven methodologies and discuss how leading organizations have deployed these tools to great effect--and seen dramatic increases in loyalty scores and ROI as a result. Some of the critical concepts Shaw and Hamilton cover include: · Customers make decisions emotionally. · Customers don't always know why they do what they do. · Every customer has two ways of thinking. · Habits drive many of your customers' decisions. · People use mental shortcuts for decision-making. · Managing your reputation is an important part of the experience. · Customer loyalty is a function of memory. . . . and many more. Shaw and Hamilton have distilled this wisdom down to Seven Imperatives that an organization must embrace to move their customer experience to the next level. With this easy and entertaining read, yours could be next organization to take a massive leap forward.
Intuitive Expertise and Financial Decision-Making (Routledge Focus on Accounting and Auditing)
by Michael Grant Fredrik NilssonThis book provides insights into the hidden role of intuitive expertise in financial decision-making. The authors show and discuss how expertise combined with intuitive judgments positively affect decision-making outcomes. The book builds on the latest academic studies in this emergent field. In combination with the academic perspective, the authors provide a field study that they conducted in the context of mergers and acquisitions (M&As), a common and critical strategic investment for companies. The interviews were carried out with experts and decision-makers in large and successful international companies (i.e., M&A experts, CEOs, CFOs, and board members). The book provides a solid theoretical and empirically based grounding of the topic. In addition, it offers suggestions to practitioners on how they can develop and nurture intuitive expertise in strategic investment decision-making. The report of the field study provides examples and quotes from interviews to visualize findings, thus helping practitioners gain understanding and insights from the text. The authors also discuss the downsides of intuitive expertise, such as biases and flawed decision-making. For scholars, students, and professionals, the book offers a concise and up-to-date summary of an emergent stream of research, exploring how cognition and judgment affect financial decision-making.
Intuitive Imagery
by Susan E. Mehrtons John B. PehrsonIntuitive Imagery puts the discoveries of modern science to work through a simple, proven technology to meet the challenges of our fast-paced changing world. This book shows you how to harness the wisdom of your inner images to achieve peak performance in both business and personal life. Results include greater creativity, better decision making, enhanced productivity, the unlocking of blocked potential, accelerated learning, increased success, and a sense of greater well-being. Learning to use intuitive imaging is like finding a new set of lenses through which to view the world. It helps us change our beliefs about how we know what we know so we can begin to restructure how we do what we do. John B. Pehrson is president of Creative Change Technologies, a training and consulting firm to individuals and organizations focusing in the areas of creativity, deep team building, and executive coaching. John is a former executive with DuPont and has over 20 years of broad international business experience that includes business and technology management, strategic planning, product development, manufacturing, sales and marketing. He lives in Signal Mountain, TN.Susan E. Mehrtons is president of The Potlatch Group, a research organization specializing in analysis of business trends related to global evolution and social change. Her clients range from Fortune 500 companies like AT&T, DuPont, General Motors, and Sears to smaller businesses, schools, and private foundations such as The Institute of Noetic Sciences and the World Business Academy. Sue is the co-author of Earthkeeping, an ecology text, and The Fourth Wave, a vision of business in the 21st century. She lives in Mineola, NY.
An Intuitive Introduction to Finance and Derivatives: Concepts, Terminology and Models (Springer Texts in Business and Economics)
by Alex BackwellThis book gives a self-contained, intuitive overview of some of the most important topics of finance, such as investment risk, market pricing and market efficiency, arbitrage, hedging, and the pricing and application of financial derivatives. It provides a first-principles introduction to the relevant material and concepts, emphasising intuition. Financial terminology, and the understanding implicit therein, is carefully introduced. The books starts with finance in the most general terms, and gradually specialises to investment theory and then derivatives. This book is tailor-made for readers new to finance, such as graduate students entering or interested in finance, or financial practitioners moving to a more quantitative role.
The Intuitive Investor
by Jason Apollo VossOn October 21, 2004 Jason Apollo Voss had a true epiphany: there was going to be a near-collapse on Wall Street and he should retire to exclusively pursue a spiritual practice. In electing to honor his vision he gave up a career in which the mutual fund he co-managed bested the NASDAQ by 77. 0%, the S&P 500 by 49. 1%, and the DJIA by 34. 9%. Most of t
The Intuitive Investor: A Radical Guide for Manifesting Wealth
by Jason Apollo VossOn October 21, 2004 Jason Apollo Voss had a true epiphany: there was going to be a near-collapse on Wall Street and he should retire to exclusively pursue a spiritual practice. In electing to honor his vision he gave up a career in which the mutual fund he co-managed bested the NASDAQ by 77.0%, the S&P 500 by 49.1%, and the DJIA by 34.9%. Most of this success came from a detailed, scientific understanding of the right brain and its capacity for creative and intuitive thought. These secrets and their real world application are the specific focus and passion of the Intuitive Investor. Much more than just a book about investing, The Intuitive Investor is also a guide to healthy, mindful living. Scarcely have money, mind and spirit been brought together so potently.
The Intuitive Mind
by Sadler-Smith EugeneThis new agenda for the managerial mind will change the way you think and do business. Eugene Sadler-Smith, a leading intuition researcher and educator in business and management, argues that human beings have one brain but two minds - analytical and intuitive. Management has overlooked the importance of intuition, and under-exploited the potential that the intuitive mind has to contribute in areas as diverse as decision making, creativity, team working, entrepreneurship, business ethics and leadership. "The Intuitive Mind is a fascinating and practical book that will maximize your intuition and help you make better decisions today and predictions about tomorrow! Sigmund Freud and Carl Jung would most assuredly approve. " Steve W. Martin, www. heavyhitterwisdom. com Heavy Hitter Sales Psychology: How to Penetrate the C-Level Executive Suite and Convince Company Leaders to Buy "Eugene Sadler-Smith gives needed attention to the intuitive way of thinking and reminds us that leadership is an art as well as a science. " Cindi Fukami, Professor of Management, University of Denver, USA "From one of our prominent 'thinkers' in the management education arena, we learn in The Intuitive Mind how to use our intuitive judgment to improve our managerial decision making. " Joe Raelin, The Knowles Chair for Practice-Oriented Education, Northeastern University, USA "This timely, well researched and accessible book takes intuition out of the shadows and provides practical guidance to solve thorny problems. " Sebastian Bailey, Global Product Director, The Mind Gym
Intuit's New CEO: Steve Bennett
by William A. Sahlman Alison Berkley WagonfeldDescribes the transition to a new CEO at Intuit, a successful software and financial services firm in California. The new CEO must decide what to change and how fast. He must also navigate within a culture everyone believes to be successful but he envisions can be improved.
Invading the Private: State Accountability and New Investigative Methods in Europe (Routledge Revivals)
by Stewart Field Caroline PelserFirst published in 1998, this volume seeks to examine a range of policing techniques which are new, if not in their conception, then at least in their importance to the form of police enquiries in the late 20th century. Some of them are beginning to be discussed under categories of 'proactive' or 'covert' policing: others are termed 'technological' because they depend intimately on the development of the new information technologies. In much of Western Europe and North America the nature of police investigative methods is being transformed. At the centre of these developments are three main trends. First, there is the increasing use of covert intelligence-gathering techniques such as participating informers, police undercover operations and surveillance proactively targeted at ‘suspicious’ individuals or networks. Secondly, there is the development of increasingly sophisticated information gathering and processing technologies (DNA) and fingerprint data bases, general intelligence storage systems, computer analysis of open source data, the Internet). Lastly there is an extending exploitation of powers to compel private individuals and companies to provide the state with information about themselves and third parties (including the use of information originally supplied to the state for purposes other than criminal investigation). This book argues that in different ways these trends represent a new invasion of the private sphere by investigative methods and a new challenge for traditional mechanisms for rendering the state’s policing accountable such as the trial, the judge and the defence lawyer. Bringing together contributions from sociologists and lawyers in Western Europe and North America, it surveys these developments, considers the regulatory options for their control and their implications for legal principles of privacy and due process.
Invaluable
by Dave CrenshawA business fable for anyone feeling overwhelmed, underpaid, and frustrated in their job From the author of The Myth of Multitasking comes Invaluable, a business fable that empowers the frustrated and overworked to understand the value of their time. At the fictitious company GreenGarb, twenty-something Jason is discontent in his entry-level position, feeling his skills and knowledge are being underutilized; mid-level manager Tracy is overwhelmed by her own workload and needy direct reports; and CEO Helen needs them to sort it out productively. Jason's grandfather Charlie plants the seed of a new perspective in Jason mind: before he can get a raise, he must prove he deserves the raise. He must establish the value of his time, rather than expecting to be paid what he thinks he is worth. Time management consultant Phil helps them determine how they spend their time, and what it costs, with easy-to-follow worksheets that map what their actions and time are worth. Offers solid advice for determining just how "invaluable" you are to your boss and customers Shows how to create a productive framework of cooperation in the workplace Includes an appendix of worksheets and examples that offer concrete tools that can be applied immediately The Myth of Multitasking taught readers how to take control of their time. Invaluable shows readers how to increase the value of the time they do spend working.
Invaluable Knowledge: Securing Your Company's Technical Expertise
by William J. RothwellWilliam Rothwell honored with ASTD Distinguished Contribution Award in Workplace Learning and Performance. As organizations face a loss of people due to retirement, resignation, or disability, leaders are paying more attention to their talent management strategies, from grooming internal successors to aggressively recruiting from their competitors. The need is most acute in technical and other knowledge areas, where the loss of a particular skill set demands an equally focused response. Invaluable Knowledge clarifies the unique (and urgent) issues of attracting, developing, retaining, and transferring the knowledge of IT professionals, engineers, accountants, analysts, and other specialists. The books structure follows a typical talent cycle, from identifying recruitment challenges, to hiring and training top talent, to building career development initiatives, and finally, to laying the groundwork for the next generation. Invaluable Knowledge makes an indisputable case for the importance of this specific facet of talent management, and offers practical examples, repeatable processes, and a multitude of specific tips to help any organizations talent strategists create seamless transitions and maintain critical knowledge functions indefinitely. Includes access to downloadable copies of over 30 exhibits from the book. These assessments and checklists will help you ensure that your organization doesnt lose any valuable talent.
Invariant Measurement with Raters and Rating Scales: Rasch Models for Rater-Mediated Assessments
by George Engelhard Jr. Stefanie WindThe purpose of this book is to present methods for developing, evaluating and maintaining rater-mediated assessment systems. Rater-mediated assessments involve ratings that are assigned by raters to persons responding to constructed-response items (e.g., written essays and teacher portfolios) and other types of performance assessments. This book addresses the following topics: (1) introduction to the principles of invariant measurement, (2) application of the principles of invariant measurement to rater-mediated assessments, (3) description of the lens model for rater judgments, (4) integration of principles of invariant measurement with the lens model of cognitive processes of raters, (5) illustration of substantive and psychometric issues related to rater-mediated assessments in terms of validity, reliability, and fairness, and (6) discussion of theoretical and practical issues related to rater-mediated assessment systems. Invariant measurement is fast becoming the dominant paradigm for assessment systems around the world, and this book provides an invaluable resource for graduate students, measurement practitioners, substantive theorists in the human sciences, and other individuals interested in invariant measurement when judgments are obtained with rating scales.
La invasión de los robots y otros relatos de economía
by Xavier Sala i MartínInmersos en una revolución tecnológica que despierta muchas preguntas, La invasión de los robots ofrece respuestas e invita a repensar el mundo en el que vivimos. A partir de historias sorprendentes -desde el vidrio de Murano en el siglo XIII hasta las cápsulas de Nespresso, desde los augures de Roma hasta los cisnes negros o desde la cadena de montaje de Henry Ford hasta los goles de Leo Messi- el profesor Sala i Martín muestra cómo algunos fenómenos económicos que parecen incomprensibles pueden entenderse si se analizan con rigor, profundidad y amplitud. Con extraordinaria amenidad, el autor desvela algunos fenómenos como por qué la impaciencia puede resultar catastrófica para nuestros hijos y cómo podemos ayudarlos a tener más autocontrol así como por qué en unos países hay más estafadores y mentirosos que en otros, o por qué todas las revoluciones industriales acaban creando más puestos de trabajo de los que destruyen. En su análisis, Sala i Martín ha incorporado a la economía conceptos de otras disciplinas, como la psicología, la biología evolutiva o la antropología, que ayudan a entender cómo se comportan los seres humanos y por qué adoptan algunas decisiones que, a primera vista, son incomprensibles. Y, analizando los datos que nos aporta la Historia, descubrimos que el sistema económico que tenemos nos ha permitido progresar como nunca y que, en vez de destruirlo, lo que debemos hacer es el mayor esfuerzo posible para que llegue a aquellos rincones del planeta adonde aún no ha llegado.
Invasion of a Stable Business by Radical Innovation
by James M. UtterbackThis chapter examines the case of the natural ice industry to illustrate how waves of innovation, or discontinuities, precipitate radical change in seemingly stable industries.
Invent It, Sell It, Bank It!: Make Your Million-Dollar Idea into a Reality
by Lori GreinerNATIONAL BESTSELLERFrom one of the stars of ABC's Shark Tank and QVC's Clever & Unique Creations by Lori Greiner comes a hands-on, nuts-and-bolts guide to getting a new product or company off the ground and making it a success. Turn your idea into a reality. Become your own boss. Make your first million. Achieve financial freedom. Lori Greiner shows you how. Lori Greiner is one of America's most successful, prolific, and sought-after entrepreneurs. But before she created her first hit product, all she had was a great idea, a tireless work ethic, and no clue how to get it to market. So Lori taught herself everything she needed to know about bringing an invention from concept to creation to consumers in months. She learned the ins and outs of business, manufacturing, investors, patents, marketing, and more. Now, five hundred million dollars in retail sales later, in an honest and straightforward fashion, Lori reveals the path she took to her wealth of experience and hard-won wisdom so that you, too, can achieve financial freedom and see your invention become reality. Invent It, Sell It, Bank It! is a hands-on, nuts-and-bolts guide to getting a new product or company off the ground and making it profitable. Sharing her own secret formula and personal stories along the way, she provides vital information and advice on topics that can often intimidate, frustrate, and stump aspiring entrepreneurs. Offering behind-the-scenes insights into her experiences on ABC's Shark Tank and QVC-TV's Clever & Unique Creations by Lori Greiner, as well as valuable lessons learned from the mistakes and triumphs of her early career, Lori proves that, with hard work and the right idea, anyone can turn themselves into the next overnight success. So a note to all the weekend inventors, armchair CEOs, and get-rich-quick dreamers: No more excuses! With Lori Greiner as your personal mentor, the only thing left to do is make your product, get out there, and sell it! Inside, Lori covers such topic as . . . * Market research: Is your idea a hero or a zero? Don't be so fixated on the end result that you forget to make something that people actually want to buy. * Product design: I have an idea, now what's next? From concept to prototype to final product: How do I make it and where do I start? * Funding: Although loans, investments, and crowd-sourcing are great ways to access cash, first tap into your own resources as wisely as possible. * Manufacturing: Seeing your final product roll off the assembly line is a magical moment, but there are things to watch out for so you get there in a cost-effective way. * Protecting your idea: To patent or not to patent, and other things you can do to safeguard your idea. * The secrets to selling successfully: You got the product made, now learn how to get people to buy it!Advance praise for Invent It, Sell It, Bank It! "I am used to dealing with Mavericks and Lori fits the bill! Lori Greiner's insightful and practical book, Invent It, Sell It, Bank It! should be on the required reading list for anyone who wants to take an idea and turn it into a real business."--Mark Cuban "While most people write a book to make money, it's evident in reading Invent It, Sell It, Bank It! that Lori's goal is to share her secrets with the reader, and make them money."--Mark BurnettFrom the Hardcover edition.
Inventing a Better Mousetrap: 200 Years of American History in the Amazing World of Patent Models
by Alan Rothschild Ann RothschildLearn about the role that patent models played in American history--and even learn to build your own replica!Patent models, working models required for US patent filings from 1790 to 1880, offer insight into--and inspiration from--a period of intense technological advancement, the Industrial Revolution. The Rothschild Patent Model Collection consists of thousands of patent models, many from the 19th century. This book features the most outstanding of these patent models, and offers deep insight into the cultural, economic, and political history of the United States.This book not only catalogs hundreds of the most compelling models from the collection, but shows you how to build your own replicas of several selected models using Lego, 3D printing, and other materials and techniques.
Inventing Equal Opportunity
by Frank DobbinEqual opportunity in the workplace is thought to be the direct legacy of the civil rights and feminist movements and the landmark Civil Rights Act of 1964. Yet, as Frank Dobbin demonstrates, corporate personnel experts--not Congress or the courts--were the ones who determined what equal opportunity meant in practice, designing changes in how employers hire, promote, and fire workers, and ultimately defining what discrimination is, and is not, in the American imagination. Dobbin shows how Congress and the courts merely endorsed programs devised by corporate personnel. He traces how the first measures were adopted by military contractors worried that the Kennedy administration would cancel their contracts if they didn't take "affirmative action" to end discrimination. These measures built on existing personnel programs, many designed to prevent bias against unionists. Dobbin follows the changes in the law as personnel experts invented one wave after another of equal opportunity programs. He examines how corporate personnel formalized hiring and promotion practices in the 1970s to eradicate bias by managers; how in the 1980s they answered Ronald Reagan's threat to end affirmative action by recasting their efforts as diversity-management programs; and how the growing presence of women in the newly named human resources profession has contributed to a focus on sexual harassment and work/life issues. Inventing Equal Opportunity reveals how the personnel profession devised--and ultimately transformed--our understanding of discrimination.
Inventing For Dummies (For Dummies Ser.)
by Pamela Riddle BirdFull coverage of the ins and outs of inventing for profit Protect your idea, develop a product - and start your business! Did you have a great idea? Did you do anything about it? Did someone else? Inventing For Dummies is the smart and easy way to turn your big idea into big money. This non-intimidating guide covers every aspect of the invention process - from developing your idea, to patenting it, to building a prototype, to starting your own business. The Dummies Way * Explanations in plain English * "Get in, get out" information * Icons and other navigational aids * Tear-out cheat sheet * Top ten lists * A dash of humor and fun Discover how to: * Conduct a patent search * Maintain your intellectual property rights * Build a prototype product * Determine production costs * Develop a unique brand * License your product to another company
Inventing Joy: Dare to Build a Brave & Creative Life
by Alex Tresniowski Joy Mangano“It was an honor to play Joy on the big screen—she’s such a fearless woman, an incredible business force and an inspiration to everyone she meets.” —Jennifer Lawrence From Joy Mangano, self-made millionaire, entrepreneur, inventor of the Miracle Mop and inspiration behind the acclaimed film Joy starring Jennifer Lawrence comes a breakthrough story of love and hope that will unlock the best and brightest version of you.Joy’s rise from single mother of three to the nation’s most celebrated female inventor is truly what dreams are made of. Full of twists and turns, work and love, obstacles encountered and overcome, Inventing Joy is a binge-worthy book in every aspect. Dive in and be swept along for the ride as she relives her incredible and inspiring journey to joy. But there’s more. Throughout her inspirational rags-to-riches story, Joy points out her very own personal light-bulb moments—lessons that she learned the hard way, and principles she still relies on today. Thoughts and ideas that drive her business, life, and family and are the foundation for her success. These concepts come together in the end to form Joy’s Blueprint, a resource that will help you live your most joyful life—the Blueprint that Joy delivers to the world for the first time. So look inside yourself, grab hold of your dreams, and be brave enough to take that very first step and start your next best chapter. You’ll be in good company with Inventing Joy.
Inventing the Almost Impossible: Creating, Teaching, Funding, and Leading Radical Innovation (Future of Business and Finance)
by Tamara Carleton Shaun West William R. CockayneLooking to pioneer scientific and technological breakthroughs that create entirely new industries? This book serves as your guide. It goes beyond patents, diving deep into the intersection of foresight, engineering, and business. Explore how teams at renowned organizations such as ARPA-E, IKEA, and H2 Green Steel create radical innovation. Through critical analysis, industry case studies, and teaching examples, an international and interdisciplinary group of scholars, practitioners, and mavericks offer practical advice for bringing visionary development to life. Whether you're seeking to invent the seemingly impossible or solve problems for which no market exists yet, this book renews the research agenda for the deliberate study of invention. It will inspire and provoke you to expand your thinking and push boundaries.
Inventing the Future
by Sarah Miller CaldicottThomas Edison holds over a thousand patents in his name, including the electric light bulb, the phonograph, and motion picture camera. He is considered among the world's most prolific inventors, with a work ethic and vision for the future that helped change the modern world. And with all of the advances in current technology that he helped to invent, just imagine: What Would Thomas Edison Be Doing Today? Author Sarah Miller Caldicott, a great-grandniece of Edison and expert in his methods, sets out to answer just that. Inventing the Future is a well-researched, intriguing look at how Edison would innovate today using new technology, and how modern day thinkers can adapt his proven innovation methods to their advantage. It also includes 7 steps anyone can take to start thinking like an innovator, and offers a hands-on view of how creativity and risk-taking come together to design powerful concepts that create new markets. Learn the strategies needed to remove innovation barriers, begin driving the breakthroughs of the future, and change the way you do business. Stimulate your ability to imagine what's possible.