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Introduction to Python Programming for Business and Social Science Applications
by Paul Kaefer Frederick KaeferWould you like to gather big datasets, analyze them, and visualize the results, all in one program? If this describes you, then Introduction to Python Programming for Business and Social Science Applications is the book for you. Authors Frederick Kaefer and Paul Kaefer walk you through each step of the Python package installation and analysis process, with frequent exercises throughout so you can immediately try out the functions you’ve learned. Written in straightforward language for those with no programming background, this book will teach you how to use Python for your research and data analysis. Instead of teaching you the principles and practices of programming as a whole, this application-oriented text focuses on only what you need to know to research and answer social science questions. The text features two types of examples, one set from the General Social Survey and one set from a large taxi trip dataset from a major metropolitan area, to help readers understand the possibilities of working with Python. Chapters on installing and working within a programming environment, basic skills, and necessary commands will get you up and running quickly, while chapters on programming logic, data input and output, and data frames help you establish the basic framework for conducting analyses. Further chapters on web scraping, statistical analysis, machine learning, and data visualization help you apply your skills to your research. More advanced information on developing graphical user interfaces (GUIs) help you create functional data products using Python to inform general users of data who don’t work within Python. First there was IBM® SPSS®, then there was R, and now there′s Python. Statistical software is getting more aggressive - let authors Frederick Kaefer and Paul Kaefer help you tame it with Introduction to Python Programming for Business and Social Science Applications.
Introduction to Python Programming for Business and Social Science Applications
by Paul Kaefer Frederick KaeferWould you like to gather big datasets, analyze them, and visualize the results, all in one program? If this describes you, then Introduction to Python Programming for Business and Social Science Applications is the book for you. Authors Frederick Kaefer and Paul Kaefer walk you through each step of the Python package installation and analysis process, with frequent exercises throughout so you can immediately try out the functions you’ve learned. Written in straightforward language for those with no programming background, this book will teach you how to use Python for your research and data analysis. Instead of teaching you the principles and practices of programming as a whole, this application-oriented text focuses on only what you need to know to research and answer social science questions. The text features two types of examples, one set from the General Social Survey and one set from a large taxi trip dataset from a major metropolitan area, to help readers understand the possibilities of working with Python. Chapters on installing and working within a programming environment, basic skills, and necessary commands will get you up and running quickly, while chapters on programming logic, data input and output, and data frames help you establish the basic framework for conducting analyses. Further chapters on web scraping, statistical analysis, machine learning, and data visualization help you apply your skills to your research. More advanced information on developing graphical user interfaces (GUIs) help you create functional data products using Python to inform general users of data who don’t work within Python. First there was IBM® SPSS®, then there was R, and now there′s Python. Statistical software is getting more aggressive - let authors Frederick Kaefer and Paul Kaefer help you tame it with Introduction to Python Programming for Business and Social Science Applications.
An Introduction to Quantitative Economics (Routledge Library Editions: Econometrics #8)
by Brian HainesOriginally published in 1978. This book is designed to enable students on main courses in economics to comprehend literature which employs econometric techniques as a method of analysis, to use econometric techniques themselves to test hypotheses about economic relationships and to understand some of the difficulties involved in interpreting results. While the book is mainly aimed at second-year undergraduates undertaking courses in applied economics, its scope is sufficiently wide to take in students at postgraduate level who have no background in econometrics - it integrates fully the mathematical and statistical techniques used in econometrics with micro- and macroeconomic case studies.
Introduction to Quantitative Methods for Financial Markets
by Hansjoerg Albrecher Volkmar Lautscham Andreas Binder Philipp MayerSwaps, futures, options, structured instruments - a wide range of derivative products is traded in today's financial markets. Analyzing, pricing and managing such products often requires fairly sophisticated quantitative tools and methods. This book serves as an introduction to financial mathematics with special emphasis on aspects relevant in practice. In addition to numerous illustrative examples, algorithmic implementations are demonstrated using "Mathematica" and the software package "UnRisk" (available for both students and teachers). The content is organized in 15 chapters that can be treated as independent modules. In particular, the exposition is tailored for classroom use in a Bachelor or Master program course, as well as for practitioners who wish to further strengthen their quantitative background.
An Introduction to Quantitative Methods for Historians (Economic History Ser.)
by Roderick FloudMany statements made by historians are quantitative statements, involving the use of measurable historical evidence. The historian who uses quantitative methods to analyse and interpret such information needs to be well acquainted with the particular methods and techniques of analysis and to be able to make the best use of the data that are available. There is an increasing need for training in such methods and in the interpretation of the large volume of literature now using quantitative techniques. Dr Floud’s text, which is relevant to all branches of historical inquiry, provides a straightforward and intelligible introduction for all students and research workers. The simpler and more useful techniques of descriptive and analytical statistics are described, up to the level of simple linear regression. Historical examples are used throughout, and great attention is paid to the need to ensure that the techniques are consistent with the quality of the data and with the historical problems they are intended to solve. Attention is paid to problems of the analysis of time series, which are of particular use to historians. No previous knowledge of statistics is assumed, and the simple mathematical techniques that are used are fully and clearly explained, without the use of more mathematical knowledge than is provided by an O-level course. A bibliography is provided to guide historians towards the most useful further reading. This student friendly text was first published in 1973.
Introduction to Quantitative Social Science with Python (Chapman & Hall/CRC The Python Series)
by Weiqi Zhang Dmitry ZinovievDeparting from traditional methodologies of teaching data analysis, this book presents a dual-track learning experience, with both Executive and Technical Tracks, designed to accommodate readers with various learning goals or skill levels. Through integrated content, readers can explore fundamental concepts in data analysis while gaining hands-on experience with Python programming, ensuring a holistic understanding of theory and practical application in Python.Emphasizing the practical relevance of data analysis in today's world, the book equips readers with essential skills for success in the field. By advocating for the use of Python, an open-source and versatile programming language, we break down financial barriers and empower a diverse range of learners to access the tools they need to excel.Whether you're a novice seeking to grasp the foundational concepts of data analysis or a seasoned professional looking to enhance your programming skills, this book offers a comprehensive and accessible guide to mastering the art and science of data analysis in social science research.Key Features: Dual-track learning: Offers both Executive and Technical Tracks, catering to readers with varying levels of conceptual and technical proficiency in data analysis. Includes comprehensive quantitative methodologies for quantitative social science studies. Seamless integration: Interconnects key concepts between tracks, ensuring a smooth transition from theory to practical implementation for a comprehensive learning experience. Emphasis on Python: Focuses on Python programming language, leveraging its accessibility, versatility, and extensive online support to equip readers with valuable data analysis skills applicable across diverse domains.
Introduction to Queueing Systems with Telecommunication Applications
by László Lakatos László Szeidl Miklós TelekThe book is the extended and revised version of the 1st edition and is composed of two main parts: mathematical background and queueing systems with applications. The mathematical background is a self-containing introduction to the stochastic processes of the later studied queueing systems. It starts with a quick introduction to probability theory and stochastic processes and continues with chapters on Markov chains and regenerative processes. More recent advances of queueing systems are based on phase type distributions, Markov arrival processes and quasy birth death processes, which are introduced in the last chapter of the first part.The second part is devoted to queueing models and their applications. After the introduction of the basic Markovian (from M/M/1 to M/M/1//N) and non-Markovian (M/G/1, G/M/1) queueing systems, a chapter presents the analysis of queues with phase type distributions, Markov arrival processes (from PH/M/1 to MAP/PH/1/K). The next chapter presents the classical queueing network results and the rest of this part is devoted to the application examples. There are queueing models for bandwidth charing with different traffic classes, slotted multiplexers, media access protocols like Aloha and IEEE 802.11b, priority systems and retrial systems.An appendix supplements the technical content with Laplace and z transformation rules, Bessel functions and a list of notations. The book contains examples and exercises throughout and could be used for graduate students in engineering, mathematics and sciences.Reviews of first edition:"The organization of the book is such that queueing models are viewed as special cases of more general stochastic processes, such as birth-death or semi-Markov processes. … this book is a valuable addition to the queuing literature and provides instructors with a viable alternative for a textbook to be used in a one- or two-semester course on queueing models, at the upper undergraduate or beginning graduate levels."Charles Knessl, SIAM Review, Vol. 56 (1), March, 2014
Introduction to Queueing Systems with Telecommunication Applications
by Laszlo Lakatos Miklos Telek Laszlo SzeidlThe book is composed of two main parts: mathematical background and queueing systems with applications. The mathematical background is a self containing introduction to the stochastic processes of the later studies queueing systems. It starts with a quick introduction to probability theory and stochastic processes and continues with chapters on Markov chains and regenerative processes. More recent advances of queueing systems are based on phase type distributions, Markov arrival processes and quasy birth death processes, which are introduced in the last chapter of the first part. The second part is devoted to queueing models and their applications. After the introduction of the basic Markovian (from M/M/1 to M/M/1//N) and non-Markovian (M/G/1, G/M/1) queueing systems, a chapter presents the analysis of queues with phase type distributions, Markov arrival processes (from PH/M/1 to MAP/PH/1/K). The next chapter presents the classical queueing network results and the rest of this part is devoted to the application examples. There are queueing models for bandwidth charing with different traffic classes, slotted multiplexers, ATM switches, media access protocols like Aloha and IEEE 802.11b, priority systems and retrial systems. An appendix supplements the technical content with Laplace and z transformation rules, Bessel functions and a list of notations. The book contains examples and exercises throughout and could be used for graduate students in engineering, mathematics and sciences.
An Introduction to R for Quantitative Economics: Graphing, Simulating and Computing (SpringerBriefs in Economics)
by Vikram DayalThis book gives an introduction to R to build up graphing, simulating and computing skills to enable one to see theoretical and statistical models in economics in a unified way. The great advantage of R is that it is free, extremely flexible and extensible. The book addresses the specific needs of economists, and helps them move up the R learning curve. It covers some mathematical topics such as, graphing the Cobb-Douglas function, using R to study the Solow growth model, in addition to statistical topics, from drawing statistical graphs to doing linear and logistic regression. It uses data that can be downloaded from the internet, and which is also available in different R packages. With some treatment of basic econometrics, the book discusses quantitative economics broadly and simply, looking at models in the light of data. Students of economics or economists keen to learn how to use R would find this book very useful.
Introduction to Real Estate Development and Finance
by Richard M. LevyThis book provides readers with a basic understanding of the principles that underlie real estate development. A brief historical overview and an introduction to basic principles are followed by examples from practice. Case studies focus on how cities change and respond to the economic, technological, social, and political forces that shape urban development in North America. It is important to have a framework for understanding the risks and rewards in real estate investing. In measuring return, consideration must be given to both investment appreciation and the cash flow generated over the life of a project. In addition, metrics are presented that can be useful in assessing the financial feasibility of a real estate development proposal. This book also provides an overview of the forces of supply and demand that gauge the potential market for a new project. In determining the size of “residual demand”, estimates for population growth, family formation, and new development are important. All development projects fall under the auspices of one or several jurisdictions. Though every jurisdiction has different rules and procedures, basic knowledge of the planning process is critical to the success of all development projects regardless of location. Furthermore, all projects have a legal component. Basic issues of land ownership, property rights, property transfer, and land registration are reviewed, all of which need to be considered when a property is sold or purchased. This book also provides a primary on the design and construction process. In constructing a building, a team of experts is first required to design the architectural, structural, and heating, ventilation, and air conditioning (HVAC) systems for a building. An overview is provided of each building system: wood, concrete, and steel. Critical to a successful real estate development, project management principles for the processes of design, bidding, and construction are explored, with close attention given to budgeting, scheduling, and resource management. Essential reading for anyone involved in the development of our built environment, this is a must-read introduction for students and professionals in architecture, urban planning, engineering or real estate seeking an approachable and broad view of real estate development and finance.
An Introduction to Repo Markets
by Moorad ChoudhryThe Repo markets have grown dramatically in the past few years because of the need to hedge short positions in the capital and derivatives markets. Virtually all major currency markets in the world now have an established repo market, the facility is also increasingly being used in developing currency markets as well.This book is a practical introduction that focuses on the instruments, applications and risk management techniques essential for this rapidly evolving market. Fully updated to reflect the changes in these markets, the book also includes worked examples and case studies, and new sections on basket and structured finance repo.
Introduction to Responsibility Accounting Systems
by David F. Hawkins Jacob CohenIntroduces responsibility accounting systems.
Introduction to Risk Parity and Budgeting (Chapman and Hall/CRC Financial Mathematics Series)
by Thierry RoncalliAlthough portfolio management didn't change much during the 40 years after the seminal works of Markowitz and Sharpe, the development of risk budgeting techniques marked an important milestone in the deepening of the relationship between risk and asset management. Risk parity then became a popular financial model of investment after the global fina
An Introduction to Robust Combinatorial Optimization: Concepts, Models and Algorithms for Decision Making under Uncertainty (International Series in Operations Research & Management Science #361)
by Michael Hartisch Marc GoerigkThis book offers a self-contained introduction to the world of robust combinatorial optimization. It explores decision-making using the min-max and min-max regret criteria, while also delving into the two-stage and recoverable robust optimization paradigms. It begins by introducing readers to general results for interval, discrete, and budgeted uncertainty sets, and subsequently provides a comprehensive examination of specific combinatorial problems, including the selection, shortest path, spanning tree, assignment, knapsack, and traveling salesperson problems. The book equips both students and newcomers to the field with a grasp of the fundamental questions and ongoing advancements in robust optimization. Based on the authors’ years of teaching and refining numerous courses, it not only offers essential tools but also highlights the open questions that define this subject area.
Introduction to Satellite Ground Segment Systems Engineering: Principles and Operational Aspects (Space Technology Library #41)
by Bobby NejadThe ground segment is the fundamental backbone of every satellite project, yet it is usually not visible to the public or the end user of a satellite service. Also the bulk of existing published space literature tends to focus on the satellite or its subsystems. This book tries to fill this gap and addresses systems engineering concepts applied to the design, development, qualification, and deployment of the ground control segment required to operate a single satellite, a constellation, or even a manned space vehicle. The domain of ground segment engineering has significantly evolved in recent years, mainly driven by major advances in the IT sector. Hardware virtualisation or the availability of on-demand cloud computing services are typical examples of new technologies that have changed fundamental architectural concepts previously standard in heritage ground segments. Furthermore, the stark increase of cyber attacks - today a major risk to almost all critical IT based infrastructure - has made a cyber threat resilient architecture to become one of the indispensable design requirements for ground segment engineers. The new mega constellations recently put into space deploying up to several hundred of flying objects have put very demanding needs on the ground segment for automated satellite operations. These topics and more are addressed in the book’s chapters, along with a detailed explanation of the most relevant components of a typical ground segment architecture. The basic functional requirements, design features, and the most important ground and space segment interfaces are addressed and explained in detail, supported by a wealth of figures for easier understanding. This book is kept at an introductory level, allowing newcomers to get familiar with this fairly complex subject matter. It is therefore suitable for graduate students, but can equally serve as a valuable source of information for already experienced space engineers who seek to gain a deeper understanding of the ground segment infrastructure and related systems engineering processes. It can also help project managers to better interact with their systems engineers, satellite developers to define their ground segment interfaces, and satellite operators to improve their flight and ground procedures. It is very well suited for everyone intending to start a career in satellite ground segment systems engineering.
Introduction to Scheduling (Chapman & Hall/CRC Computational Science)
by Yves Robert Frédéric VivienFull of practical examples, Introduction to Scheduling presents the basic concepts and methods, fundamental results, and recent developments of scheduling theory. With contributions from highly respected experts, it provides self-contained, easy-to-follow, yet rigorous presentations of the material.The book first classifies scheduling problems and
Introduction to Search Engine Marketing and AdWords: A Guide For Absolute Beginners
by Todd KelseyUse Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform--an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You'll Learn Take a behind-the-scenes tour of AdWords, including how to create an account Create and launch a campaign as well as ads, including keyword tools Monitor a campaign, including time frame, clicks and CTR, and reporting Implement various campaign strategies, including support email and dealing with errors Use Ad extensions as well as site links Who This Book Is For Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.
Introduction to Search Engine Optimization: A Guide For Absolute Beginners
by Todd KelseyDon't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You'll Learn Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console Who This Book Is For Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
Introduction to Securitization
by Frank J. Fabozzi Vinod KothariIntroduction to Securitization outlines the basics of securitization, addressing applications for this technology to mortgages, collateralized debt obligations, future flows, credit cards, and auto loans. The authors present a comprehensive overview of the topic based on the experience they have gathered through years of interaction with practitioners and graduate students around the world. The authors offer coverage of such key topics as: structuring agency MBS deals and nonagency deals, credit enhancements and sizing, using interest rate derivatives in securitization transactions, asset classes securitized, operational risk factors, implications for financial markets, and applying securitization technology to CDOs. Finally, in the appendices, the authors provide an essential introduction to credit derivatives, an explanation of the methodology for the valuation of MBS/ABS, and the estimation of interest rate risk.Securitization is a financial technique that pools assets together and, in effect, turns them into a tradable security. The end result of a securitization transaction is that a corporation can obtain proceeds by selling assets and not borrowing funds. In real life, many securitization structures are quite complex and enigmatic for practitioners, investors, and finance students. Typically, books detailing this topic are either too lengthy, too technical, or too superficial in their presentation. Introduction to Securitization is the first to offer essential information on this topic at a fundamental, yet comprehensive level-providing readers with a working understanding of what has become one of today's most important areas of finance.Authors Frank Fabozzi and Vinod Kothari, internationally recognized experts in the field, clearly define securitization, contrast it with corporate finance, and explain its advantages. They carefully illustrate the structuring of asset-backed securities (ABS) transactions, including agency mortgage-backed securities (MBS) deals and nonagency deals, and show the use of credit enhancements and interest rate derivatives in such transactions. They review the collateral classes in ABS, such as retail loans, credit cards, and future flows, and discuss ongoing funding vehicles such as asset-backed commercial paper conduits and other structured vehicles. And they explain the different types of collateralized debt obligations (CDOs) and structured credit, detailing their structuring and analysis. To complement the discussion, an introduction to credit derivatives is also provided.The authors conclude with a close look at securitization's impact on the financial markets and the economy, with a review of the now well-documented problems of the securitization of one asset class: subprime mortgages. While questions about the contribution of securitization have been tainted by the subprime mortgage crisis, it remains an important process for corporations, municipalities, and government entities seeking funding. The significance of this financial innovation is that it has been an important form of raising capital for corporations and government entities throughout the world, as well as a vehicle for risk management. Introduction to Securitization offers practitioners and students a simple and comprehensive entry into the interesting world of securitization and structured credit.
Introduction to Smart eHealth and eCare Technologies (Devices, Circuits, and Systems #63)
by Sari Merilampi Andrew SirkkaBoth the demographics and lack of resources in the health and well-being industry are increasingly forcing us to find alternative solutions for individualized health and social care. In an effort to address this issue, smart technologies present enormous potential in solving this challenge. This book strives to enhance communication and collaboration between technology and health and social care sectors. The reader will receive an extensive overview of the possibilities of various technologies in care sectors (including ICT, electronics, automation, and sensor technology) written by experts from various countries. <P><P>It will prove extremely useful for engineers developing well-being related systems, software, or other devices that can be used by professionals working with people with specialist needs, well-being and health service providers, educators teaching related courses, and upper level undergraduate students and graduate student studying related topics. The technology focus of the book is widespread and addresses elderly care and hospitals, in addition to solutions for various user groups, devices, and technologies. Beyond serving as a resource for nurses and people working in care sector, the book is also meant to give guidelines for engineers developing person-centered systems by exploring the integration of these technologies into service systems.
Introduction to Social Housing
by Paul ReevesThe provision and management of social housing for those who are unable to access the housing market is essential to the maintenance of the fabric of society. The social housing industry is vast and still growing. There are very few countries in the world where some form of subsidised housing does not exist, and the total number of social homes is likely to grow worldwide, as are the challenges of the sector.Paul Reeves takes a people-centred approach to the subject, describing the themes that have run through provision of social housing from the first philanthropic industrialists in the 19th Century though to the increasingly complex mixture of ownerships and tenures in the present day. The management of housing forms a key part of the book, with an emphasis on the practical aspects of tenant participation and multi-agency working.The book is ideal for students of housing and social policy, and for housing professionals aiming to obtain qualifications and wanting a broad understanding of the social housing sector.
An Introduction to Social Media Marketing
by Alan CharlesworthSocial media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area. Topics covered in this book include: Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing and influencers Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.
Introduction to Social Media Marketing: A Guide For Absolute Beginners
by Todd KelseyEasily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You'll Learn Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics Who This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
Introduction To Social Work And Social Welfare: Empowering People
by Charles ZastrowThe bestselling introductory Social Work text on the market, Zastrow's INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE: EMPOWERING PEOPLE is lauded for being the most comprehensive and practical text available for beginning social workers. In addition to giving readers a thorough overview of the social work profession, this text offers a realistic view of social problems in contemporary society, equipping students with real-world insight that they can apply in practice. By presenting positive strategies in the context of the core values, ethics, skills, and knowledge base of today's professional social worker, Zastrow encourages students to think critically about new, workable methods for problem-solving and empowering clients. Case studies of contemporary social problems, exhibits, and tables help students apply concepts and compare and contrast issues. The twelfth edition has been thoroughly updated to align with the latest EPAS (2015) from CSWE, and offers insights into new and emerging issues from the field.
An Introduction to Socio-Finance
by Andrzej Nowak Jørgen Vitting AndersenThis introductory text is devoted to exposing the underlying nature of price formation in financial markets as a predominantly sociological phenomenon that relates individual decision-making to emergent and co-evolving social and financial structures. Two different levels of this sociological influence are considered: First, we examine how price formation results from the social dynamics of interacting individuals, where interaction occurs either through the price or by direct communication. Then the same processes are revisited and examined at the level of larger groups of individuals. In this book, models of both levels of socio-finance are presented, and it is shown, in particular, how complexity theory provides the conceptual and methodological tools needed to understand and describe such phenomena. Accordingly, readers are first given a broad introduction to the standard economic theory of rational financial markets and will come to understand its shortcomings with the help of concrete examples. Complexity theory is then introduced in order to properly account for behavioral decision-making and match the observed market dynamics. This book is conceived as a primer for newcomers to the field, as well as for practitioners seeking new insights into the field of complexity science applied to socio-economic systems in general, and financial markets and price formation in particular.