- Table View
- List View
Magical Capitalism: Enchantment, Spells, and Occult Practices in Contemporary Economies
by Brian Moeran Timothy de Waal MalefytThis volume of essays examines the ways in which magical practices are found in different aspects of contemporary capitalist societies. From contract law to science, by way of finance, business, marketing, advertising, cultural production, and the political economy in general, each chapter argues that the kind of magic studied by anthropologists in less developed societies – shamanism, sorcery, enchantment, the occult – is not only alive and well, but flourishing in the midst of so-called ‘modernity’. Modern day magicians range from fashion designers and architects to Donald Trump and George Soros. Magical rites take place in the form of political summits, the transformation of products into brands through advertising campaigns, and the biannual fashion collections shown in New York, London, Milan and Paris. Magical language, in the form of magical spells, is used by everyone, from media to marketers and all others devoted to the art of ‘spin’.While magic may appear to be opposed to systems of rational economic thought, Moeran and Malefyt highlight the ways it may in fact be an accomplice to it.
Magical Tourism and Enchanting Geographies: Storytelling, Heritage, Fantasy, and Folklore (Routledge Insights in Tourism Series)
by Jane Lovell Nitasha SharmaThis book explores the events, attractions, and places that comprise magical tourism. It showcases magical storytelling, ecologies, realities, entities, belief systems, cultural heritage, and rituals leading to spiritual, otherworldly, enchanting, mindful, interconnected, green, and dark experiences.The volume offers the reader insights into the exciting, popular new tourism trend of magical tourism and its over-arching attributes and tropes. Chapters feature a number of case studies and discussions including the history of magical travel, studies of affect, witch festivals, the rights of mythical animals, folkloric beasts, unmappable places that seem to retreat and slide sideways, multi-layered place folklore and mythology, portals, nexuses of meaning, fayres, festivals, identities, and cos-play. This volume addresses the challenges of sustainable futures, green heritages, commercialisation, representation, inclusion, accessibility, community ownership, magical events, beliefs, and practices and asks if there is a magical turn in research.The book is highly relevant to those with expertise and interest in geography, tourism, hospitality and events studies, marketing, religious studies, anthropology, sociology, and heritage and cultural studies.
Magical Treasure Hunting in Europe and North America
by Johannes DillingerThe first comprehensive history of magical treasure hunting from the Middle Ages to the 20th century, revealing a magical universe of treasure spirits, and wizards who tried to deal with them. Combining history and anthropology, this study sees treasure hunting as an expression of shifting economic mentalities and changing ideas about history.
Magnetic
by Joe CallowayMagnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers. Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business. Becoming Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success. Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business. Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic. Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going. Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success.
Magnetic Sponsoring
by Mike DillardMagnetic Sponsoring is unlike anything you've ever seen or read before when it comes to building a network marketing or MLM business.
Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling
by Gabrielle DolanTake control of your brand and your stories for greater success Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you too can create and share stories that stick. Learn how to: define and distinguish your brand stand out from the competition implement brand storytelling effectively strengthen your presence online by sharing magnetic stories make your employees and customers your greatest advocates. In a world of inauthentic brands, Magnetic Stories is a must read for anyone who wants their brand to be relatable, believable and to create long-term brand loyalty.
Magnify Your Purpose: An Introvert's Guide to Creating a Coaching Business that Reflects Who You Are
by Stacey WecksteinDo what you love and you&’ll never work a day in your life—and with the help of this inspiring self-help guide, you can do just that! What&’s holding you back from doing what you love? Do you want to create a business that reflects who you are? And stop feeling guilty about what others think you &“should&” do with your life? In Magnify Your Purpose, creative business coach Stacey Weckstein, founder of Radiant Mind and Body LLC, will help you find your inner voice and the confidence to bring your authentic self out into the world. She will help you navigate around the pitfalls where too many creative professionals and new coaches get stuck trying to fit into traditional ways of doing business. Best of all, she will teach you―as she has taught herself and many others―how to turn your passions into a purposeful career. Join Stacey on the journey of reconnecting with yourself and manifesting your dreams.
Magnum: Fifty Years at the Front Line of History
by Russell MillerThis book is a biography of Magnum, told largely in the words of its photographers. It offers a unique perspective on half a century of world history from an extraordinary group of men and women who were front line witnesses at virtually every major event in the last fifty years. Wars, famines, natural disasters, social, political and environmental crises - Magnum photographers were there. They have been acute observers of the human condition, photographing the richest people in the world, the poorest, the least known and the most celebrated, from Marilyn Monroe to Che Guevara, JFK to Nelson Mandela, Picasso to Krushchev. This is a multi-layered story. At one level, it tells how a small group of photographrs - among them Robert Capa, Henri Cartier-Bresson and George Rodger - came together, established and nurtured a co-operative photographic agency that has survived against all the odds to become the most famous in the world. At a secondary level, it is the richly anecdotal story of the photographers themselves, their adventures around the world and their feelings about, and reactions to, their assignments.
Magnus Resch: Transforming the Art Market Through Transparency
by Sarah Mehta Henry W. McGeeEconomist and entrepreneur Magnus Resch was on a mission to make the art market more transparent. To that end, in 2014, he began building the Magnus app, which catalogued the price and transaction history of millions of works of art. Users could download the app, take a photo of any flat artwork, and the app would display that piece's price along with other pertinent information. Resch believed that such radical transparency would grow the small, rather insular, network of serious art collectors. By May 2018, the app had garnered strong user engagement, with over 10,000 new downloads per month. But Resch was not yet generating revenue from the Magnus app, which was free for users to download. The case explores Resch's options for monetizing the app, as well as the benefits and drawbacks of each option.
Magpie: Developing and Using Buyer Personas
by Frank V. CespedesThe founders of a start-up platform for publishers have developed preliminary personas of target customers, and are evaluating the implications for initial target buyers, messaging, and marketing programs.
Mahindra & Mahindra: Creating Scorpio
by Tarun Khanna Rajiv Lal Merlina ManocaranDetails the emergence of a private sector automobile manufacturer in India that has created globally competitive and cheap versions of an SUV commonly available worldwide. Asks us to think about the parent corporation's next steps in leveraging this success. In particular: To what extent does it make sense to expand overseas vs. entrenching itself within the home market--India?
Mahindra & Mahindra: Leveraging India's Size for Global Scale in Tractors--A Profile of One of India's Pioneering Multinationals
by Nirmalya Kumar Pradipta K. Mohapatra Suj ChandrasekharMahindra & Mahindra started in 1945 at the dawn of Indian independence and has since transformed from a steel trader, to an assembler of Jeeps from kits imported from the U.S., to a multifaceted business with a global presence in eight key sectors and global revenue in 2008 of $6.7 billion. This chapter focuses on M&M's two largest businesses--automotive and farm equipment, tracing the company's sometimes rocky journey to becoming a global powerhouse. This chapter is excerpted from "India's Global Powerhouses: How They Are Taking on the World."
Mahindra Lifespace Developers' Venture into Affordable Housing
by Joseph Fuller Vidhya MuthuramCase
Maid to Order in Hong Kong: Stories of Migrant Workers, Second Edition
by Nicole ConstableMiddle-class Chinese women in the global city of Hong Kong have entered the workforce in unprecedented numbers over the past three decades, and the demand for foreign domestic workers has soared. A decade ago some foretold the decline in foreign workers and the influx of mainland workers. But today over 120,000 women from the Philippines, over 90,000 from Indonesia, and thousands more from other parts of South and Southeast Asia serve as maids on two-year contracts in Hong Kong, sending much needed remittances to their families abroad. Nicole Constable tells their story by updating Maid to Order in Hong Kong with a focus on the major changes that have taken place since Hong Kong's reunification with mainland China in 1997, the Asian financial crisis of the late 1990s, and the outbreak of SARS in 2002-2003. Interweaving her analysis with the women's individual stories, she shows how power is expressed in the day-to-day lives of Filipina domestic workers and more-recent Indonesian arrivals.
Mail Men: The Unauthorized Story of the Daily Mail
by Adrian AddisonDiscover the secret history of the paper that has shaped Britain and taken over the world. Perhaps because of the power and fear that the Daily Mail commands, this is the first book to provide an unauthorized account of the newspaper with more global readers than any other. With a gripping personality-led narrative, informed by sources near the top of the paper, Mail Men investigates the secret behind the Mail's extraordinary longevity and commercial success. But, it also examines the controversies that have beset the paper—from its owner's flirtation with fascism in the 1930s to its fractious relationship with liberals, celebrities and politicians today. Asking why the Mail attracts such anger around the world, Addison explores how insiders view the furore the paper creates both in its print and online incarnation. He also uses his numerous contacts to ask how the paper has stayed relevant for over a century. How has MailOnline built such a huge global audience by focussing on celebrity gossip, in apparent tension with the sometimes puritanical values of its sister print edition? Gripping and revealing, this book gives a previously unseen insight into the colorful cast of senior MailMen (yes, nearly all men) who have molded the paper through the decades—from Alfred C. Harmsworth, the Mail's founder and first owner, a frenetic genius who invented the popular press as we know it, to Martin Clarke, the fearsome Scot who runs MailOnline, the most popular newspaper website in the world.
Mailchimp Pour Les Débutants: Le Guide Du Marketing Par Email Pour Les Auteurs Indépendants
by Leslie Pierobon Adam NetherlundEn tant qu'auteur indépendant, vous avez peut-être entendu parler des newsletters et songé à en créer une. Mais comment s'y prendre ? De nos jours, il existe énormément de possibilités -- AWeber, Constant Contact, iContact, Vertical Response et tant d'autres -- mais l'une des plus populaires est MailChimp.Si vous avez déjà pensé à essayer MailChimp mais ne saviez pas vraiment par où commencer, ce livre est pour vous. Suivez de simples instructions étape par étape qui vont vous aider à facilement envoyer votre première campagne et à entrer en contact avec vos fans.Dans ce court guide conçu pour ceux qui débutent avec MailChimp, vous découvrirez :- comment créer un compte ainsi que votre première liste ;- comment créer différents types de formulaires d'inscription ;- comment créer votre première campagne ;- comment analyser les statistiques ;- des idées pour créer votre mailing list (spécifiques à l'auto-édition) ;- des conseils généraux et les choses à faire/ne pas faire lors de la création de vos campagnes ;- les possibilités offertes par les plugins Wordpress, les applications mobiles, les formulaires pour tablettes et pour Facebook.Le marketing par e-mail n'est ni difficile ni onéreux, alors détendez-vous et commençons à vous ouvrir à de nouvelles compétences.
Main Currents in Modern Economics: Economic Thought Since 1870
by Ben B. SeligmanMain Currents in Modem Economics deserves to be the classic it is. At the time of its original publication in 1962, Ben Seligman, a scholar’s scholar, had immersed himself in the development of economic thought since 1870. This product of his efforts is truly timeless. Why is Main Currents still modern and surprisingly up-to-date? For Seligman, the story begins with the revolt of German historical writers against the rigidity of classical doctrine, a natural starting point for contemporary theory. He takes us from the world of Thorstein Veblen to Galbraith’s theory of countervailing power and the affluent society—worlds that he makes us understand are not so far apart., Seligman also shows us how the doctrines begin to repeat themselves. Tradition is reaffirmed with the rediscovery of marginalism by Jevons, the Austrians, and J. B. Clark. A more neutral version of “equilibrium economics” is supplied by Leon Walras and Vilfredo Pareto, a main current of thought extended by John R. Hicks and Paul A. Samuelson. Seligman characterizes the principal trait of modern doctrine as the use of technique for its own sake. Dismissing G.L.S. Shackle’s writing on uncertainty, he criticizes Shackle’s use of continuous rather than discontinuous function., Main Currents may have been published too soon to be fully appreciated. Selig-man’s focus on the thrust toward technique now has a ring of truth that can no longer be ignored. As Ray Canterbery notes in his introduction, in some respects only the names of the players have changed, and Main Currents’ pertinence to today’s issues is self-evident. Economics has moved so deeply into technique that the next generation may have to rediscover the past in order to find its way out. Seligman s book is a good place to begin the journey.
Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses
by Codie SanchezRich people know a secret. In this book, former Wall Street investor Codie Sanchez pulls back the curtain.Most people look for wealth in all the wrong places. From dropshipping and startups to grinding for promotions, you might believe you have to trade your life to be one of the few who win. But the truly rich know these paths are paved with delusion and false promises.In Main Street Millionaire, Codie Sanchez teaches you the path the wealthy really walk. Instead of risking it all with little chance of success, she shows you how to acquire cash-flowing businesses that are winning right now. Sanchez, one of the world&’s leading small business experts, reveals the dealmaking framework she&’s taught to tens of thousands, and that she&’s used to build her own 9-figure holding company. Her secret? She acquires overlooked &“Main Street&” businesses. We&’re talking about the unsexy but reliably profitable industries — like plumbing, construction, cleaning, electrical — that white collar workers have overlooked.In this book, you&’ll see practical strategies and step by step processes to acquire cash flow and freedom. You&’ll meet humans just like you who have changed their life through ownership. You will learn: Why today&’s market is ripe for generational wealth creation How to identify and close amazing business deals, without being wealthyHow to 10x your growth after acquiring a small businessThe 7 businesses you should never buy, and whyHow to own multiple businesses at once (without losing your mind)Main Street Millionaire will reshape the way you think about your wealth and ownership forever. However, it&’s not for slackers. It&’s for those who want meaning and fulfillment while building their community. Codie's no-BS, out-of-the-box wisdom is the antidote to a complacent life of making other people rich. In summary: Your money, and meaning, is on Main Street.
Maine in World War I (Images of America)
by Earle G. Shettleworth Jr. Jason C. LibbyWith the same patriotic fervor as Maine�s response to a call for troops in the Civil War, more than 35,000 men and women across the state joined the armed forces in 1917�1918 to fight in aid of America�s European allies against Germany, as well as to redress German destruction of American vessels in the North Atlantic. Mainers also provided vital support to the United States and the Allies through war-related industries, like shipbuilding, munitions, textiles, and agriculture, while purchasing more than $100 million in war bonds and donating bandages, books, and other comforts of home to the troops. The war may have been �over there,� but its effects were found throughout the state of Maine.
Mainstream Growth Economists and Capital Theorists
by Marin MuzhaniMainstream Growth Economists and Capital Theorists provides a historical survey and ideal introduction to modern economics, arguing that due to significant changes in recent years, a re-evaluation is in order. Marin Muzhani presents an informed study of the debates regarding economic growth and development that began in the 1930s in response to the Great Depression. He argues that in the wake of that crisis, the challenge for economists was to understand how to generate stable economic growth in order to prevent future crises. The theories of John Maynard Keynes, in particular, sought to explain the reasons for unemployment and recessions, paving the way for the field of macroeconomics and challenging the basic premises of neoclassical economics. In the late 1930s and 1940s, economists began to extend Keynes' ideas, synthesizing them with neoclassical ideas in order to explain economic growth. This "neoclassical synthesis" would dominate mainstream macroeconomic thought for the next forty years until the mid-1980s with the introduction of endogenous growth theories. Taking into account the historical background, the multitude of interpretations of modern growth models, and the geography of mainstream economists, Mainstream Growth Economists and Capital Theorists will simplify the structure of growth theory for the next generation of economists.
Mainstream Growth Economists and Capital Theorists: A Survey
by Marin MuzhaniMainstream Growth Economists and Capital Theorists provides a historical survey and ideal introduction to modern economics, arguing that due to significant changes in recent years, a re-evaluation is in order. Marin Muzhani presents an informed study of the debates regarding economic growth and development that began in the 1930s in response to the Great Depression. He argues that in the wake of that crisis, the challenge for economists was to understand how to generate stable economic growth in order to prevent future crises. The theories of John Maynard Keynes, in particular, sought to explain the reasons for unemployment and recessions, paving the way for the field of macroeconomics and challenging the basic premises of neoclassical economics. In the late 1930s and 1940s, economists began to extend Keynes' ideas, synthesizing them with neoclassical ideas in order to explain economic growth. This "neoclassical synthesis" would dominate mainstream macroeconomic thought for the next forty years until the mid-1980s with the introduction of endogenous growth theories. Taking into account the historical background, the multitude of interpretations of modern growth models, and the geography of mainstream economists, Mainstream Growth Economists and Capital Theorists will simplify the structure of growth theory for the next generation of economists.
Mainstreaming Building Energy Efficiency Codes in Developing Countries
by Anke S. Meyer Feng Liu John F. HoganUrbanization and growing wealth in developing countries portend a large increase of demand for modern energy services in residential, commercial and public-service buildings in the coming decades. Pursuing energy efficiency in buildings is vital to energy security in developing countries and is identified by the Intergovernment Panel on Climate Change as having the greatest potential for cost-effective reduction of CO2 emissions by 2030 among all energy-consuming sectors. Building energy efficiency codes (BEECs), along with energy efficiency standards for major appliances and equipment, are broadly recognized as a necessary government intervention to overcome persistent market barriers to capturing the economic potential of energy efficiency gains in the residential, commercial and public-service sectors. Implementation of BEECs help prevent costly energy wastes over the lifecycles of buildings in space heating, air conditioning, lighting, and other energy service requirements. Nonetheless, achieving the full potential of energy savings afforded by more energy-efficient buildings requires holding people who live or work in buildings accountable for the cost of energy services. Compliance enforcement has been the biggest challenge to implementing BEECs. This report summarizes the findings of an extensive literature survey of the experiences of implementing BEECs in developed countries, as well as those from case studies of China, Egypt, India, and Mexico. It also serves as a primer on the basic features and contents of BEECs and the commonly adopted compliance and enforcement approaches. This report highlights the key challenges to improving compliance enforcement in developing countries, including government commitment to energy efficiency, the effectiveness of government oversight of the construction sector, the compliance capacity of building supply chain, and financing constraints. The report notes that the process of transforming a country's building supply chain toward delivering increasingly more energy-efficient buildings takes time and requires persistent government intervention through uniformly enforced and regularly updated BEECs. The report recommends increased international support in strengthening the enforcement infrastructure for BEECs in middle-income developing countries. For low- and lower-middle-income countries, there is an urgent need to assist in improving the effectiveness of government oversight system for building construction, laying the foundation for the system to also cover BEECs.
Mainstreaming Climate Change in Development Cooperation
by Joyeeta Gupta Nicolien van der GrijpClimate change, development and development cooperation are, individually and jointly, three politically sensitive, complex issues, especially in the context of relations between developed and developing countries. This book tackles these issues by combining theoretical, political, and practical perspectives, analysing the dominant paradigms and exploring the meaning of the concept of mainstreaming. At the practical level, it presents the results of case studies focusing on assistance provided by the European Union and key member states and the climate needs articulated by developing countries. At the political level, it highlights the sensitivities between developed and developing countries and examines the mainstreaming debate in various fora. This book is valuable for policymakers, academics, politicians and non-state actors working in the fields of development studies, international law, politics, international relations, economics, climate change, and environmental studies.
Mainstreaming Natural Capital and Ecosystem Services into Development Policy
by Pushpam KumarThis book highlights the latest advances in the science and practice of using ecosystem services to inform decisions for economic development in the context of the developing countries. The development of the ecosystem services paradigm has enhanced our understanding of natural capital as an indispensable form of capital asset along with produced and human capital. This book addresses what could be the possible pathways to mainstream natural capital assets into development policies and what is currently known about the economic values of ecosystem services. A series of innovative tools to help policy makers and planners account for natural capital and ecosystem services in sectoral and macroeconomic policies have been explored and their application at the national and regional scale has been demonstrated. Several detailed case studies are presented in which the understanding of ecosystem services values has successfully informed decisions, including examples from Chile, South Africa, Tanzania, Trinidad and Tobago, Vietnam and the Aral Sea in Central Asia. These provide the critically important insights, lessons learned and means and mechanisms for policy makers to incentivize protection and discourage degradation of ecosystems and the services they provide. Mainstreaming Natural Capital and Ecosystem Services into Development Policy is designed to help decision makers at all levels, including governments, businesses, multilevel development banks and individuals to integrate ecosystems and their services into their decision making.
Mainstreaming Solar Energy in Small, Tropical Islands: Cultural and Policy Implications (Routledge Studies in Energy Policy)
by Kiron C. NealeThis book explores how cultural considerations can improve policymaking to achieve mainstream solar energy in small, tropical islands. Focusing on Trinidad, Barbados and Oʻahu, Kiron C. Neale looks at how culture can affect and be affected by the policies that support the household adoption of two key energy technologies: solar water heating and photovoltaics. Drawing on interviews with residents and energy officials, and an examination of the institutional, socio-economic and physical factors that affect energy systems such as governance structures and energy resource availability, the author explores themes including the impact of insularity on energy transitions and behavioural and cultural change. Overall, this book rebrands policies as instruments of cultural change and puts forward recommendations applicable to all small, tropical islands. Following the islands’ transition to renewable energy, this book will be of great interest to scholars of energy policy, energy transitions, climate change, cultural studies and small states development, as well as industry professionals working on energy policy implementation.