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Make Poverty Business: Increase Profits and Reduce Risks by Engaging with the Poor
by Craig Wilson Peter WilsonPoor people in developing countries could make excellent suppliers, employees and customers but are often ignored by major businesses. This omission leads to increased risk, higher costs and lower sales. Meanwhile, businesses are asked by governments and poverty activists to do more for economic development, but their exhortations are rarely based on a proper business case. Make Poverty Business bridges the gap by constructing a rigorous profit-making argument for multinational corporations to do more business with the poor. It takes economic development out of the corporate social responsibility ghetto and places it firmly in the core business interests of the corporation, and argues that to see the poor only as potential consumers at the bottom of the pyramid (BOP) misses half of the story. Make Poverty Business examines the successes, failures and missed opportunities of a wide range of global companies including Wal-Mart, BP, Unilever, Shell and HSBC when dealing with the poor and with development advocates in the media, NGOs, governments and international organisations. It includes a discussion on how to use a poverty perspective to provoke profitable innovation – not only to create new products and services but also to find new sources of competitive advantage in the supply chain and to develop more sustainable, lower-cost business models in developing countries. Make Poverty Business will be essential reading for international business managers seeking to increase profits and decrease risks in developing countries, development advocates who seek to harness the profit motive to achieve reductions in poverty, and academics looking for practical strategies on how business can implement BOP initiatives in developing countries.
Make Serious Money on eBay UK, Amazon and Beyond
by Dan WilsonDo you want to make money selling online? If so, there's never been a better time. Today, you can profit not only from eBay, but also by plugging into Amazon and other exciting marketplace opportunities. And, whether you're just looking at a clear-out, need a second income, or want to establish an e-commerce enterprise, this book is your indispensable guide. In this brand new third edition of his bestselling Make Money on eBay UK, Dan Wilson has distilled nearly 15 years experience with eBay, small businesses and internet selling. Whether you are a fledgling seller, full-time trader or e-entrepreneur, Make Serious Money on eBay UK, Amazon and Beyond is the guide to keep by your side.
Make Serious Money on eBay UK, Amazon and Beyond
by Dan WilsonDo you want to make money selling online? If so, there's never been a better time. Today, you can profit not only from eBay, but also by plugging into Amazon and other exciting marketplace opportunities. And, whether you're just looking at a clear-out, need a second income, or want to establish an e-commerce enterprise, this book is your indispensable guide. In this brand new third edition of his bestselling Make Money on eBay UK, Dan Wilson has distilled nearly 15 years experience with eBay, small businesses and internet selling. Whether you are a fledgling seller, full-time trader or e-entrepreneur, Make Serious Money on eBay UK, Amazon and Beyond is the guide to keep by your side.
Make Some Noise: The Unconventional Road to Dominance
by Ken SchmidtThe former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance.Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company—one of the most celebrated corporate success stories in history—led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.
Make Space: How To Set The Stage For Creative Collaboration
by David Kelley Scott Doorley Scott WitthoftAn inspiring guidebook filled with ways to alter space to fuel creative work and foster collaboration. <p><p> Based on the work at the Stanford University d.school and its Environments Collaborative Initiative, Make Space is a tool that shows how space can be intentionally manipulated to ignite creativity. Appropriate for designers charged with creating new spaces or anyone interested in revamping an existing space, this guide offers novel and non-obvious strategies for changing surroundings specifically to enhance the ways in which teams and individuals communicate, work, play--and innovate. <p> Make Space is a new and dynamic resource for activating creativity, communication and innovation across institutions, corporations, teams, and schools alike. Filled with tips and instructions that can be approached from a wide variety of angles, Make Space is a ready resource for empowering anyone to take control of an environment.
Make Talent Your Business: How Exceptional Managers Develop People While Getting Results
by Jeannie Coyle Wendy AxelrodDespite considerable investment in resources and tools, many companies struggle to meet the demand for the talent they require. Make Talent Your Business\u201d gets to the heart of the matter: Managers themselves are in the best position to help people learn from experience (the uncontested major source of development) and shows managers how to do it by using the five practices that work for managers who are exceptional at building talent. This set of practices goes well beyond the usual managerial coaching and performance management. It moves the focus from performance today to development of skills that truly "raise the game" of employees—skills such as in-the-moment judgment, customer relationship building and collaborative decision-making. Managers who grow talent enhance their own reputations and get better results, retain people, attract talent and make their organizations more agile and capable to deal with future challenges.
Make Their Day!: Employee Recognition That Works
by Cindy VentriceCompanies spend billions of dollars on recognition programs each year. While recognition done right improves morale and productivity, most of the money spent is wasted because people in most organizations still don't feel recognized.
Make Their Day!: Employee Recognition That Works: Proven Ways to Boost Morale, Productivity, and Profits
by Cindy VentriceIn this thoroughly updated and expanded edition of the bestselling guide (over 20,000 of the 1st edition sold) to employee recognition, author Cindy Ventrice explores how managers need to adapt their recognition strategies to deal with global, virtual, and generational realities. Additions include chapters on workplace culture, fairness, and remote communication.
Make Them Smile: Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth
by Sulman AhmedLearn to scale your organization to grow your impact and create sustainable wealth with this inspiring book from the Founder of DECA Dental Group. Highly specialized service providers—such as doctors, lawyers, dentists, physical therapists, and consultants—are often limited in their growth and earning potential by their notoriously difficult-to-scale industries. As a dental student at Tufts University School of Dental Medicine in Boston just four years after leaving Zimbabwe for America, Dr. Sulman Ahmed was already looking ahead to an alternative future to private practice, determined to help as many people as possible, innovate within a stagnant industry by putting the customer experience first, and maximize his earning potential. In Make Them Smile, Dr. Ahmed shows readers how he scaled his customer-centric services and built a national brand—known as the &“Starbucks of dentistry&”—and offers guidance on how to: Identify the ideal gap to fill in your market Leverage your expertise as your competitive advantage Become a compassionate, highly capable leader Standardize operations and scale Navigate the various financing vehicles available at different stages of growth Build sustainable wealth while creating a legacy of improving customers&’ lives For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.
Make Time: How to Focus on What Matters Every Day
by John Zeratsky Jake Knapp"A charming manifesto—as well as an intrepid do-it-yourself guide to building smart habits that stick. If you want to achieve more (without going nuts), read this book."—Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better From the New York Times bestselling authors of Sprint, a simple 4-step system for improving focus, finding greater joy in your work, and getting more out of every day.Nobody ever looked at an empty calendar and said, "The best way to spend this time is by cramming it full of meetings!" or got to work in the morning and thought, Today I'll spend hours on Facebook! Yet that's exactly what we do. Why?In a world where information refreshes endlessly and the workday feels like a race to react to other people's priorities faster, frazzled and distracted has become our default position. But what if the exhaustion of constant busyness wasn't mandatory? What if you could step off the hamster wheel and start taking control of your time and attention? That's what this book is about.As creators of Google Ventures' renowned "design sprint," Jake and John have helped hundreds of teams solve important problems by changing how they work. Building on the success of these sprints and their experience designing ubiquitous tech products from Gmail to YouTube, they spent years experimenting with their own habits and routines, looking for ways to help people optimize their energy, focus, and time. Now they've packaged the most effective tactics into a four-step daily framework that anyone can use to systematically design their days. Make Time is not a one-size-fits-all formula. Instead, it offers a customizable menu of bite-size tips and strategies that can be tailored to individual habits and lifestyles. Make Time isn't about productivity, or checking off more to-dos. Nor does it propose unrealistic solutions like throwing out your smartphone or swearing off social media. Making time isn't about radically overhauling your lifestyle; it's about making small shifts in your environment to liberate yourself from constant busyness and distraction.A must-read for anyone who has ever thought, If only there were more hours in the day..., Make Time will help you stop passively reacting to the demands of the modern world and start intentionally making time for the things that matter.
Make Today Count: The Secret of Your Success Is Determined by Your Daily Agenda
by John MaxwellDrawing from the text of the Business Week bestseller Today Matters, this condensed, revised edition boils down John C. Maxwell's 12 daily practices to their very essence, giving maximum impact in minimal time. Presented in a quick-read format, this version is designed to be read cover to cover in one sitting or taken in as brief lessons in a few spare minutes each day. It covers such topics as:-- Priorities-- Health-- Family-- Finances-- Values-- GrowthReaders will learn how to make decisions on important matters and apply those decisions daily to put them on a path to more successful, productive, and fulfilling lives.
Make Up Your Mind
by Hal MoozA proven decision-making system guides readers to the right choice every time Make Up Your Mind provides author Hal Mooz's proprietary system for decision making. This approach consists of three decision-making models, including: the Decision Type Model, which characterizes what is at stake with any decision; the Decision Solution Model, which frames the most suitable alternatives; and the Decision Judgment Model, which provides ten bases for judging alternatives, some of which may be defensible and others that, although popular, may not be defensible to challenge. These models guide the reader's thinking to the most promising alternatives and the best choice. A decision fit person enjoys the benefit of thinking clearly about decisions and their outcomes and is competent to act knowledgeably and decisively about creating the alternatives and judging them appropriately. Become decision fit. Think clearly and act decisively on your own decisions and help others to do the same.
Make Virtual Meetings Matter: How to Turn Virtual Meetings from Status Updates to Remarkable Conversations (Ignite Reads)
by Paul AxtellMeetings should matter. Even and especially when those meetings are taking place online.No one wants to be called in for a meeting that could've been an email. No one wants to sit in a meeting where everyone's distracted by whatever else is happening on their screen, everyone is lost in the weeds, or people continue talking over each other. If you're going to attend or lead a meeting, don't you want it to...well, matter?An update to the original "Make Meetings Matter", this work is tailor made to help consumers get the most from every meeting — virtually! Meetings are a chance to initiate a conversation with your teammates. Not simply check a box on an agenda. You can foster new relationships with your coworkers, and learn from their new ideas and perspectives.So why do so many people dread meetings? Because they're doing them all wrong. Change the way people think about meetings. Transform their opinions by holding a meeting that is efficient and productive, that is open and communicative, that is useful and important. Paul Axtell affirms the importance of meetings, and he redesigns them using the vital foundation of conversation. With real—life examples and actionable advice, he shows you how to design meetings for results, lead them to achieve agendas that move projects forward, and even allow time for building the relationships that make working together in a remarkable way possible. Based on his award winning efficiency training title "Make Meetings Matter" and updated for the virtual meeting experience, this book will revolutionize the meeting—moving it from that dreaded obligation to a powerful way to get things done in business and in life.
Make Waves: Be the One to Start Change at Work and in Life
by Patti B. JohnsonMake Waves encourages readers to step up and be the one to initiate change in their work and lives. Author Patti B. Johnson walks readers through the tools and techniques that they can use to create change in their own situations; elaborating on these tools gives readers a sense of how to encourage and instill these "wave-making" behaviors within their organization. Using case studies as illustrative examples, Make Waves highlights the important steps that individuals can take toward positive change, bridging the gap between desires and actions necessary to realize bigger changes. This new edition provides a more current and timely view of change with the expansion of the section on the mindset of a Wave Maker and more current examples. New areas of focus are: How our thoughts drive our readiness to change Our personal "backpacks" and what we carry with us into every situation regardless of the facts, and the importance of knowing our "go-to’s" and triggers Our habits drive almost half of our daily decisions, yet a change requires us to approach our work and life differently The most common obstacles to thinking like a Wave Maker
Make Waves: Be the One to Start Change at Work and in Life
by Patti JohnsonMake Waves encourages readers to step up and be the one to initiate change in their work and lives. Author Patti Johnson walks readers through the tools and techniques that they can use to create change in their own situations. Johnson elaborates on these tools even further to give readers a sense of how to encourage and instill these "wave-making" behaviors in others within their organization. Using several diverse case studies as illustrative examples, Make Waves highlights the important steps that individuals at any level can take toward positive change. By reinforcing readers' desires to contribute and make a difference, Johnson connects on an individual level and bridges the gap between that desire and the actions necessary to realize bigger changes. Change can be big or small. It is the act of stepping up that Johnson embraces, as well as the ripple effect on those around. Interviews with famous Wave Makers, as well as everyday people, illustrate why it is important to be the one to start change.
Make Waves: Be the One to Start Change at Work and in Life
by Patti JohnsonMake Waves encourages readers to step up and be the one to initiate change in their work and lives. Author Patti Johnson walks readers through the tools and techniques that they can use to create change in their own situations. Johnson elaborates on these tools even further to give readers a sense of how to encourage and instill these "wave-making" behaviors in others within their organization. Using several diverse case studies as illustrative examples, Make Waves highlights the important steps that individuals at any level can take toward positive change. By reinforcing readers' desires to contribute and make a difference, Johnson connects on an individual level and bridges the gap between that desire and the actions necessary to realize bigger changes. Change can be big or small. It is the act of stepping up that Johnson embraces, as well as the ripple effect on those around. Interviews with famous Wave Makers, as well as everyday people, illustrate why it is important to be the one to start change. Wave Makers profiled include: Clint Hurdle: Manager of the Pittsburgh Pirates; believes in positive attitude and culture and changes the MLB clubhouse; this year leading the Pirates to their first winning season since 1992. Charley Johnson: Started Pay It Forward foundation. Joe Nussbaum: Started Big Event at Texas A&M when in college in the '80s and has continued to grow; largest one-day college community service day in the country and has been adopted by over seventy universities. Emma Scheffler: High school soccer player who started Insulin Angels, a nonprofit for children diagnosed with diabetes, after her own diagnosis; feared her dream of college soccer was over, so engaged other students and local hospitals after thinking about how to make her diagnosis a positive. Allen Stephenson: Started Southern Tide at twenty-two-years old when in med school and followed a passion to create a clothing line; built momentum by creating interest and participation on southern college campuses; they are now growing rapidly and it started with a great polo shirt.
Make Work Better: Revolutionizing How Great Bosses Lead, Give Feedback, and Empower Employees
by Doug Dennerline Jamie AitkenIt&’s time to make performance management work. We&’ve moved on from antiquated tools like typewriters or checkbooks, but bosses still rely on the same annual performance review process to manage employees the same way they did 70 years ago. It fails our modern hybrid workplaces and it doesn&’t improve performance, especially for today&’s millennial and Gen-Z workforce. It succeeds only in lowering employee engagement, undermining trust in management, decreasing transparency, and increasing turnover. There must be a way to make work better for all of us. There is. Make Work Better shows HR, leaders, and middle managers the modern path to better employee performance, amplified engagement and company culture, and more empowered people. Readers will learn how to: Make goals and OKRs more useful, more often for everyone Eliminate ratings and implement a promotion process that reflects reality and retains employees Make check-ins more productive at better intervals for managers and reports Teach everyone to better deliver and receive more effective structured and unstructured feedback Make recognition count, and create formal development paths for high performers Use data to make the right people decisions and eliminate bias Structure your organization to maximize the impact of HR and People Operations Featuring front line insights from adopters of the process at Google, Intuit, Vertiv, Pepsico, and other leading organizations, Make Work Better gives readers everything they need to improve their organization from wherever they sit.
Make Work Fair: Data-Driven Design for Real Results
by Iris Bohnet Siri ChilaziTwo leading gender experts and Harvard researchers reveal a new paradigm for fairness at work and offer professionals at every level, in any kind of organization, immediate, proven, and evidence-based ways to do their everyday work better and smarter—and more fairly.To make organizations more fair, many well-meaning individuals and companies invest their time and resources in diversity, equity, and inclusion (DEI) initiatives. But because inequity is built into the structures, processes, and environments of our workplaces, adding these programs has been ineffective and often becomes a burden passed off to the individuals they are meant to help.In Make Work Fair, behavioral scientist and author of What Works Iris Bohnet and gender expert Siri Chilazi offer data-backed, actionable solutions that build fairness into the very fabric of the workplace. Their methods—tested at many organizations, and grounded in data proven to work in the real world—help us make fairer, and simply better, decisions. Using their three-part framework, employees at all levels can embed fairness into their everyday practices.Believing in equal opportunity is essential—but it isn’t enough. Offering an evidence-based blueprint, Make Work Fair shows you how to make it a reality, no matter your role, seniority, responsibilities, or where you are in the world.
Make Work Healthy: Create a Sustainable Organization with High-Performing Employees
by Michael J. Burchell John S. RyanReach new levels of organizational productivity and achievement by redefining the phrase “workplace health” In Make Work Healthy, a team of distinguished organizational transformation professionals delivers an insightful how-to manual for improving organizational performance with a new approach to workforce management. The book offers organizations, leaders, and managers with the knowledge, data, frameworks, and methodologies they need to radically transform how they approach day-to-day operations into a sustainable and resilient business success model. The authors focus on workplace health—in a broad sense—as a way of focusing organizational attention on culture, building work capacity, productivity, and sustainability. They explain the tangible business value that comes from focusing on wellbeing as well as the symbiotic relationship between organizational health and employee health. Make Work Healthy includes: Strategies for moving beyond typical “wellness” initiatives such as just addressing illness and absence reduction to a more holistic understanding of “healthy work” Ways to locate, attract, recruit, and retain talent over the long-term by aligning organizational goals with employee health Tactics to help managers of dispersed, hybrid, and remote teams manage feelings of pressure and isolationAn indispensable, effective, and holistic new take on organizational and employee health, Make Work Healthy will earn a place in the hands of managers, executives, board members, and other business and human resources leaders who seek impressive gains in company productivity and fulfilment.
Make Xmas Easy!
by David Stuart Davies Thomas Brown Nikki Dudley Amanda Sington-Williams David Kauders Brian Conaghan Cheryl Bentley Luke Hollands Matthew Booth Linda Lo Scuro Sparkling BooksMake Xmas Easy! consists of reviews and reading samples to help you choose high-quality books for these seasonal gifts: •Keep the kids occupied •For anyone interested in politics, finance or economics •For all adults who enjoy crime, mystery and thrillers •Women's fiction •Ages 16 to 21 •Unusual fiction •How do politicians manipulate us all? •A bumper gift for someone special •Books available only in e-book formats These titles are included: •Peregrine Harker and the Black Death - Adventure for boys and girls by Luke Hollands •Petronella and the Janjilons – Fantasy for girls and boys by Cheryl Bentley •Petronella & The Trogot – For ages 10+ by Cheryl Bentley •The Boy Who Made it Rain – Age 13+ by Brian Conaghan •The Financial System Limit by David Kauders •The Greatest Crash by David Kauders •Reinventing Democracy by David Kauders •Ellipsis – Noir/psychological thriller by Nikki Dudley •When Anthony Rathe Investigates – Four private detective mystery puzzles by Matthew Booth •The Sicilian Woman's Daughter – International crime with a twist by Linda Lo Scuro •A Taste for Blood – Private detective by David Stuart Davies •The Eloquence of Desire – Historical romance by Amanda Sington-Williams •Featherbones – Urban fiction and new adult by Thomas Brown •Lynnwood – Mild horror, mystery by Thomas Brown •The True Friend – Classic Italian drama, in English and Italian (Carlo Goldoni) •Psychology of Crowds – The text book for aspiring psychologists and politicians (Gustave le Bon) •Three British Mystery Novels (Omnibus edition of Lynnwood, A Taste for Blood and Ellipsis) •Further Exploits of Sherlock Holmes by David Stuart Davies and Matthew Booth
Make Your Art No Matter What: Moving Beyond Creative Hurdles
by Beth PickensThe Artist's Way for the 21st century—from esteemed creative counselor Beth Pickens.If you are an artist, you need to make your art. That's not an overstatement—it's a fact; if you stop doing your creative work, your quality of life is diminished. But what do you do when life gets in the way? In this down-to-earth handbook, experienced artist coach Beth Pickens offers practical advice for developing a lasting and meaningful artistic practice in the face of life's inevitable obstacles and distractions. This thoughtful volume suggests creative ways to address the challenges all artists must overcome—from making decisions about time, money, and education, to grappling with isolation, fear, and anxiety. No matter where you are in your art-making journey, this book will motivate and inspire you. Because not only do you need your art—the world needs it, too.• EXPERT ADVICE: Beth Pickens is an experienced and passionate arts advocate with extensive insight into working through creative obstacles. She has spent the last decade advising artists on everything from financial strategy to coping with grief.• PRACTICAL AND POSITIVE: This book is both a love letter to art and artists and a hands-on guide to approaching the thorniest problems those artists might face. Pickens offers a warm reminder that you are not alone, that what you do matters, and that someone out there wants you to succeed.• TIMELESS TOPIC: Like a trusted advisor, this book is an invaluable resource jam-packed with strategies for building a successful creative practice. From mixing business and friendship to marketing yourself on social media, this book can help. And it will—again and again.Perfect for:• Visual artists and makers• Writers, musicians, filmmakers, and other creatives• Art and design school graduates and grad-gift givers
Make Your Brain Work
by Amy BrannEveryone wants to be more effective at work and to get maximum impact from minimum effort. Make Your Brain Work shows you how to do this, using the latest insights from neuroscience about how our mind works and what really makes us tick. Author Amy Brann is an expert in brain science, but you don't have to be: she has distilled the key findings you need into non-technical, practical guidance. Read this clear, engaging book and discover the things you can do to get yourself functioning at the top of your capabilities, more of the time. Learn the habits, techniques and behaviours that will get you the results you want, by making your brain work for you. Leave stress, overwhelm, negative moods and poor time management behind - Make Your Brain Work is your passport to a new improved you!
Make Your Brain Work: How to Maximize Your Efficiency, Productivity and Effectiveness (Kogan Page Ser.)
by Amy BrannDo you know how your brain functions? Do you sometimes feel like you're fighting your own brain and habits in order to be productive at work? What if there was a way to work with your brain to become more efficient, effective and productive... and transform the way you operate? Make Your Brain Work is here to help. Author Amy Brann is fascinated by the application of brain science to business, and you don't have to be an expert to understand - she explains the principles and latest insights in practical and easy-to-understand language, enabling you to understand the way you work, and form the helpful habits that will revolutionize your output. With clear, in-context examples; hands-on tips; and focused case studies on how companies are doing things well and the pitfalls to avoid, this entertaining book will help you reduce the stress and overwhelm of poor time management, and help get you to that next professional level. Including brand-new content on developing resilience and creativity, and managing your work-life balance, now it's even easier to Make Your Brain Work!
Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine
by Scott WozniakIn Make Your Brand Legendary, Scott Wozniak provides the tools every company needs to create a legendary brand with raving fans.Apple. Harley-Davidson. Chick-fil-A. Disney. When you see or hear these names, something in us lights up. Sure, we know their product and service offerings, but a huge number of consumers have a much deeper, more profound, and even emotional connection to these businesses. These aren&’t just brands; they&’re legendary brands. And they don&’t just have satisfied customers; they create raving fans—true believers who will buy every product, who serve as brand evangelists, who even tattoo corporate logos on their bodies, and who will fight to defend the honor and reputation of these multibillion-dollar corporations. Why? What turns otherwise reserved people into raving fans of a computer company or chicken sandwich chain? It&’s not magic. It&’s not a lucky product. And it&’s not something reserved for consumer brands with luxury products. For twenty years Scott and his team have been working with leaders in a wide variety of industries, from manufacturing to professional service to enterprise software. No matter the industry, some companies have gone beyond delivering a good product to delivering a great customer experience. In Make Your Brand Legendary, Scott Wozniak leverages his decades of brand-building experience within some of America&’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats. Only this time, they&’ll be talking about your business.
Make Your Brand Matter: Experience-Driven Solutions to Capture Customers and Keep Them Loyal
by Steven G. SoechtigCombine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies that failed to ante up are already gone—or fading fast. In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment. You&’ll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers: Strategies, techniques, and activities for teams to capture digital opportunities Discussions of why brand and experience reinforce one another and how experiences must embrace, reflect, and enforce brand identity Tactics to accelerate the customer&’s progression from evaluator to loyal advocateMake Your Brand Matter is an essential resource for marketing professionals. It also belongs on the bookshelves of company founders, owners, managers, executives, and other business leaders seeking to develop their organization&’s ability to marry brand and experience into one coherent and exciting package.