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Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
by James N. Dertouzos Steven GarberThe Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data.
Is Monetary Policy Effective When Credit is Low?
by Ana Carolina Saizar Nigel ChalkA report from the International Monetary Fund.
Is Quality Just a Word We Use?: The Evolution from Managing Quality to Championing Organizational Excellence
by Tom TaorminaQuality management systems are essential for businesses to meet customer needs, ranging from product control to enterprise-wide process management. Effective management can elevate organizations to brand domination, while poor management can ruin an enterprise. This book equips quality experts with skills to champion business excellence and risk avoidance.Is Quality Just a Word We Use? The Evolution from Managing Quality to Championing Organizational Excellence explores the history and flaws of quality management, offering a career opportunity for professionals that can lead to professions as expert witnesses in products liability and organizational negligence litigation. It introduces a novel quality auditing method, focusing on forensic-level investigations and case studies to illustrate the importance of prioritizing quality in business operations.This book presents a groundbreaking model for quality professionals to drive revolutionary changes in business management, empowering them to eliminate defects and enhance their impact on business success, attracting professionals in fields such as quality assurance, quality management, risk management, and manufacturing management as well those involved in litigation.
Is That Your Card?: Control Your Thinking. Change Your Life. Improve Your Mental Health.
by James BorgLearn how to control your perceptions and emotions, minimise dysfunctional thinking and achieve greater success in life.We're all dealt certain 'cards' in life, the daily challenges we need to overcome in order to thrive. Tackling the problems and challenges of everyday life begins with our thinking. Our thoughts and behaviours can propel us forward or sabotage our goals and relationships. This practical, eye-opening book draws on the philosophy of the ancient Stoics and the ground-breaking therapy of Dr Albert Ellis to help you achieve your goals.Is That Your Card? will help you change your mindset for the better, putting you in position to propel yourself to greater success. You will learn simple techniques to right the ship when harmful, negative thoughts take over because it is our beliefs that decide how we look at a situation. The act of thinking will never be the same as you become more aware of your emotions, gain more confidence and self-esteem, improve your relationships and look at anxiety and anger in a completely different way.Just remember: don't believe everything you think.'A guide to help us back on the path to good mental health and wellbeing' - Dr Sian Williams, counselling psychologist and BBC broadcasterPraise for Persuasion'This book is spot-on and should be a must-read' - Daily Telegraph'A rare "self-help" book - marvellously readable and fun. Hugely to be recommended' - Jilly CooperPraise for Mind Power'The best of the current self-help books' - The Guardian
Is That Your Card?: Control Your Thinking. Change Your Life. Improve Your Mental Health.
by James BorgLearn how to control your perceptions and emotions, minimise dysfunctional thinking and achieve greater success in life.We're all dealt certain 'cards' in life, the daily challenges we need to overcome in order to thrive. Tackling the problems and challenges of everyday life begins with our thinking. Our thoughts and behaviours can propel us forward or sabotage our goals and relationships. This practical, eye-opening book draws on the philosophy of the ancient Stoics and the ground-breaking therapy of Dr Albert Ellis to help you achieve your goals.Is That Your Card? will help you change your mindset for the better, putting you in position to propel yourself to greater success. You will learn simple techniques to right the ship when harmful, negative thoughts take over because it is our beliefs that decide how we look at a situation. The act of thinking will never be the same as you become more aware of your emotions, gain more confidence and self-esteem, improve your relationships and look at anxiety and anger in a completely different way.Just remember: don't believe everything you think.'A guide to help us back on the path to good mental health and wellbeing' - Dr Sian Williams, counselling psychologist and BBC broadcasterPraise for Persuasion'This book is spot-on and should be a must-read' - Daily Telegraph'A rare "self-help" book - marvellously readable and fun. Hugely to be recommended' - Jilly CooperPraise for Mind Power'The best of the current self-help books' - The Guardian
Is That Your Card?: Control Your Thinking. Change Your Life. Improve Your Mental Health.
by James BorgLearn how to control your perceptions and emotions, minimise dysfunctional thinking and achieve greater success in life.We're all dealt certain 'cards' in life, the daily challenges we need to overcome in order to thrive. Tackling the problems and challenges of everyday life begins with our thinking. Our thoughts and behaviours can propel us forward or sabotage our goals and relationships. This practical, eye-opening book draws on the philosophy of the ancient Stoics and the ground-breaking therapy of Dr Albert Ellis to help you achieve your goals.Is That Your Card? will help you change your mindset for the better, putting you in position to propel yourself to greater success. You will learn simple techniques to right the ship when harmful, negative thoughts take over because it is our beliefs that decide how we look at a situation. The act of thinking will never be the same as you become more aware of your emotions, gain more confidence and self-esteem, improve your relationships and look at anxiety and anger in a completely different way.Just remember: don't believe everything you think.'A guide to help us back on the path to good mental health and wellbeing' - Dr Sian Williams, counselling psychologist and BBC broadcasterPraise for Persuasion'This book is spot-on and should be a must-read' - Daily Telegraph'A rare "self-help" book - marvellously readable and fun. Hugely to be recommended' - Jilly CooperPraise for Mind Power'The best of the current self-help books' - The Guardian
Is That Your Hand in My Pocket?: The Sales Professional's Guide to Negotiating
by Ron LambertIs That Your Hand in My Pocket? teaches the secrets of negotiation, addressing the the process from the establishment of power to closing a deal.
Is the Environment a Luxury?: An Inquiry into the relationship between environment and income (Routledge Explorations in Environmental Economics)
by Silvia Tiezzi Chiara MartiniThe purpose of this collection of essays is to shed some light on the complex relationship between environmental quality and the distribution of income. Are the preferences of the poor towards a cleaner environment really different from those of the rich? Environmental economists have traditionally focused on efficiency issues. In their analyses the quality of the environment is usually related to aggregate or average variables, like per capita income; policy recommendations are usually formulated considering efficiency with no regard for equity and also the predicted effects of policies are evaluated in aggregate terms. The essays collected in this volume go into the problem of the relationship between environmental quality and income distribution. The book’s opening essay shows how different theories of economic growth and environmental quality seem to suggest that the higher the level of income the higher is the value of environmental protection. The essays that follow, a mix of already published papers and of papers solicited for this book, analyse the relationship between environmental quality and income distribution from different perspectives (both micro and macro) and on the basis of more than one methodology. This book highlights that the preferences of the poor towards a cleaner environment may differ from those of the rich, but income is also very likely to represent only one factor affecting them. The essays consider other relevant factors affecting preferences for environmental quality. What clearly emerges is that the distribution of costs and benefits of environmental policies is the key for their successful implementation, and that further research is needed to both address the distributional effects themselves and the strategies to mitigate them.
Is the Obesity Epidemic a Consequence of Rational Choices?: The Pitfalls of Free Markets
by Peter A. UbelMuch of the power of economics as a social science resides in its ability to reveal the logic underlying a wide range of human behaviors. Economists have developed mathematical tools that illuminate the kinds of cost-benefit calculations that influence people's choices. Indeed, economists have even done a good job of highlighting the rational choices that have contributed to something as problematic as the obesity epidemic. In this chapter, Peter Ubel provides a brief history of the theories behind the free market's assumption that obesity, and other harmful conditions and consumer behaviors, are the result of personal choices and, therefore, do not warrant public intervention. This chapter is excerpted from "Free Market Madness: Why Human Nature Is at Odds with Economics--and Why It Matters."
Is the PRGF Living Up to Expectations? An Assessment of Program Design
by Sanjeev Gupta Mark Plant Benedict Clements Thomas Dorsey Emanuele Baldacci Gabriela Inchauste Shamsuddin Tareq Nita ThackerThe creation of the Poverty Reduction and Growth Facility (PRGF) in late 1999 represented the culmination of more than two years of internal and external reviews and IMF policy discussions on the assessment and transformation of the Enhanced Structural Adjustment Facility (ESAF). The PRGF now functions as the IMF's principal instrument to support low-income countries in implementing their poverty reduction strategies. Targets and policies embodied in PRGF-supported programs should emerge from the country's own poverty reduction strategy, as laid out in its PRSP or Interim PRSP (I-PRSP). Key features which PRGF programs have in common were identified as follows: Broad participation and greater ownership; Embedding of the PRGF in the overall strategy for growth and poverty reduction; Budgets that are more pro-poor and pro-growth; Appropriate flexibility in fiscal targets ensured; More selective structural conditionality; Emphasis on measures to improve public resource management/accountability; Social impact analysis of major macroeconomic adjustments and structural reforms. The remainder of this paper provides an assessment of the extent to which PRGF-supported programs have implemented the individual key features.
Is the Sacred for Sale: Tourism and Indigenous Peoples
by Alison M Johnston'Definitely a book that sheds light on perspectives and perceptions about today's global economy. A must read for tourists and corporations alike - also heads of state, the media and environment groups - all of whom need to be informed on this key subject.' Chief Garry John, Chair and Spokesperson, St'at'imc Chiefs' Council 'an activist's call to action on behalf of people who have been made invisible in the merciless spread of globalization under corporate control.' Nina Rao, Southern Co Chair of the Tourism Caucus at the UN Commission on Sustainable Development, and Professor of Tourism 'A powerful and much-needed tool to fight the seemingly all-pervasive ignorance in the corporate and consumer-driven world that continues to hail ecotourism and other tourism 'alternatives' as beneficial to local people without looking at the root causes of problems.' Anita Pleumarom, Tourism Investigation and Monitoring Team, Bangkok Tourism is the fastest growing industry in the world. Ecotourism, often considered a more benign form of tourism, can in fact cause the most damage, as it targets more vulnerable environments and cultures. Is the Sacred for Sale? looks at our present crossroads in consumer society. It analyses the big questions of tourism, clarifying how tourism can support biodiversity conservation. It also offers a cross-cultural window to the divide between corporate thinking and sacred knowledge, to help us understand why collisions over resources and land use are escalating. Finally, we have a full spectrum of information for healthy dialogue and new relationships. This book is a profound wake up call to the business world and to decision-makers who shape current policy. It poses important questions to us all and is a must read for every tourist and traveller.
Is There a Novelty Premium on New Financial Instruments? The Argentine Experience with GDP-Indexed Warrants
by Alejo Costa Marcos Chamon Luca Antonio RicciA report from the International Monetary Fund.
Is This Seat Taken?: Random Encounters That Change Your Life (Is This Seat Taken? Ser.)
by Kristin S. Kaufman&“Kaufman illustrates the core idea of being present in the moment and opening oneself up to new ideas in order to become an authentic leader in life.&”—Stephen R. Covey, #1 bestselling author of The 7 Habits of Highly Effective PeopleFor the busy business executive, the never-ceasing demands associated with work, and life, can place a relentless push and pull on our time and attention. Our world is moving so fast, we are apt to miss much of what is happening &“right now.&” Kristin S. Kaufman, in her book Is This Seat Taken? offers another perspective.Within these pages, Kaufman offers a collection of highly personal stories that illustrate how a wealth of wisdom may come from the most unusual and unlikely sources. The resiliency and clarity found from typically unheard voices speak of universal truths that may often be lost in the shuffle, yet are no less vital to a well-aligned life. Is This Seat Taken? offers important lessons that force the typical executive, and indeed all of us, to ponder what it means to truly be present in the now, what we can learn from these incidental encounters, and how these random encounters can become a compass, pointing us on our own road to alignment, fulfillment, and success.&“Kristin Kaufman will have you looking at chance encounters with a different perspective after reading this book.&”—Gary Kelly, CEO, president, and chairman, Southwest Airlines&“This collection of Kristin&’s chance encounters may cause you to look at life and every stranger you meet a little differently. Read this book and take its lessons to heart.&”—Ken Blanchard, coauthor of The One Minute Manager®
Is This the Right Time to Come Out?
by Alistair D. WilliamsonIn this fictional case study, Adam Lawson is a promising young associate at Kirkham McDowell Securities, a St. Louis underwriting and financial advisory firm. Recently, Adam helped to bring in an extremely lucrative deal, and soon he and a few other associates will be honored for their efforts at the firm's silver anniversary dinner. George Campbell, vice president in mergers and acquisitions, is caught unprepared when Adam tells him that, after serious reflection, he has decided to bring his partner, Robert Collins, to the banquet. George is one of Adam's biggest supporters at the firm, and he personally has no problem with Adam being gay. But it is one thing for Adam to come out of the closet at the office. It is quite another to do so at a public company-client event. George is concerned with how Adam's decision will play with the firm's more conservative clients and senior management. Adam has not come to George for permission to bring Robert to the dinner. But clearly Adam wants some sort of response. Six experts comment on George's dilemma and discuss issues of diversity in the workplace.
Is This Working?: The Businesslady's Guide to Getting What You Want from Your Career
by Courtney C.W. GuerraFrom the creator of the Dear Businesslady column comes a fresh, proactive book with advice for women entering the work force as well as those looking to move up the ladder.Everyone deals with some nonsense early in their career—whether it&’s accepting a less-than-ideal position just to get a foot in the door, or having a manager who sleeps with his smart phone under his pillow and expects his staff to do the same. But how do young professionals know if the choices they&’re making are moving them closer to their ultimate career goals? How do they know the answer when they ask themselves, &“is it working?&” Courtney Guerra, a.k.a. The Business Lady, knows how to set you on the path you belong. In a fun-to-read Q&A format, this book focuses on situations young people are likely to encounter in the workplace, along with a set of strategies you can use to get through them. In her signature tone that has gained her hundreds of thousands of readers, Guerra discusses topics relevant to young professionals, like how to make the jump from &“just a job&” to a career in line with what you went to school for, and how to stay productive when working from home at an apartment filled with roommates. No matter what the scenario, The Business Lady has the answer to get you on the path to long-term career success.
Is Work Fundamentally Different from the Rest of Life and Should It Be?: An Evidence-Based Approach to Work-Life Balance
by Robert I. Sutton Jeffrey PfefferThis chapter examines what is perhaps the most basic half-truth--that work is a separate domain from the rest of life, and should be treated differently--and provides some evidence-based insights to support greater incorporation of human needs and preferences into work and organization design.
Is Your Company Ready for HEROes?: Creating a Culture That Fosters Employee-Driven Innovation Using Social Technologies
by Ted Schadler Josh BernoffBuilding a company powered by employee HEROes-Highly Empowered and Resourceful Operatives-is hard. Empowered workers are not enough; they can succeed only in a culture that encourages them and allows them the technical resources they need. In this chapter, authors Josh Bernoff-coauthor of "Groundswell"-and Ted Schadler suggest two questions that can help you determine whether your company's workers demonstrate the qualities that enable HEROes to be effective: Do they feel empowered? And do they act resourcefully? Taken together, these two qualities lead to four possible states of mind for employees in your company: disenfranchised employees who are neither empowered nor resourceful; rogue employees who are resourceful but don't feel empowered; locked-down employees who feel empowered but don't act resourcefully; and HERO employees who feel empowered and act resourcefully. Rich examples from software giant PTC and Sunbelt Rentals demonstrate potential roadblocks to the HEROes-driven, customer-focused innovation you want-and suggest ways you can improve your company's readiness to build a HERO-powered business. This chapter was originally published as Chapter 8 of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
Is Your Company Ready for One-to-One Marketing?
by Bob Dorf Martha Rogers Don PeppersThe idea of one-to-one marketing (also called "relationship marketing") is simple: accommodating a customer based on your knowledge of that customer, as well as the customer's input. This Manager's Tool Kit includes exhibits designed to help managers understand one-to-one marketing and provide guidance for those who may be interested in implementing their program. One-to-one marketing promises to increase the value of your customer base by establishing a learning relationship with each customer. Although the theory behind one-to-one marketing is simple, implementation is complex. The authors offer practical advice for implementing a one-to-one marketing program correctly. They describe four key steps: identifying your customers, differentiating among them, interacting with them, and customizing your product or service to meet each customer's needs. This tool kit will help you determine what type of program your company can implement now, what you need to do to position your company for a large-scale initiative, and how to set priorities.
Is Your Genius at Work?: 4 Key Questions to Ask Before Your Next Career Move
by Dick RichardsBehind the experience and talents cataloged in your resume lies an intrinsic power that fuels your soul and your success: your genius. As ancient as the Greeks, as trendy as New Age, the concept of genius is fully grounded in contemporary life in this powerful journey of self-discovery that takes you right to the core of what makes you unique. Through dozens of compelling stories of people who have realized the transformative power of finding their genius?plus a wealth of practical exercises? Is Your Genius at Work? draws inspiring wisdom from ancient philosophies, spiritual traditions, modern sages, and the author?s twenty years of research and study to help you define and give name to your genius, recognize your life?s purpose, and discover how to bring your genius wholly alive through your life and work.
Is Your Genius at Work?: 4 Key Questions to Ask Before Your Next Career Move
by Dick RichardsBehind the experience and talents cataloged in your resume lies an intrinsic power that fuels your soul and your success: your genius. As ancient as the Greeks, as trendy as New Age, the concept of genius is fully grounded in contemporary life in this powerful journey of self-discovery that takes you right to the core of what makes you unique. Through dozens of compelling stories of people who have realized the transformative power of finding their genius—plus a wealth of practical exercises— Is Your Genius at Work? draws inspiring wisdom from ancient philosophies, spiritual traditions, modern sages, and the author’s twenty years of research and study to help you define and give name to your genius, recognize your life’s purpose, and discover how to bring your genius wholly alive through your life and work.
Is Your Job Making You Ill?: How to survive and thrive when it happens to you
by Dr Ellie Cannon'An incredibly helpful guide' Jonny Benjamin MBE'Groundbreaking . . . so relatable given the current way we approach our work' Amy Wall, Woman's WayWhat happens when the effects of work are far more detrimental to your wellbeing than a simple case of Sunday-night blues?Whether you're suffering from work-induced high blood pressure, depression, migraines, or panic attacks, Dr Ellie Cannon has the answer - and it's not quitting your job.We all have a moan about going to work: groaning about getting on the bus in the rush hour, counting down to the weekend. A gripe here and there is understandable and expected, but what happens when your job is making you mentally or physically unwell?When you are in this situation, it can be very difficult to know where to turn, who to speak to or where to find good quality help and advice. In Is Your Job Making You Ill?, Dr Ellie Cannon uses her decade of experience treating patients to create an essential resource for anybody suffering from job-related ill-health.Part one of the book lays out the key causes of job-related illness - from the pressure of an unmanageable workload to the challenges of an emotionally-draining job - and identifies the most common illnesses and symptoms which can occur as a result, including stress, anxiety, insomnia, high blood pressure and IBS.Part two will help you to find a way out. It includes a practical, self-directed programme that can be tailored to your individual circumstances, covering everything from where to find help, when (and if) to seek professional advice or take time off work, to micro-actions like improving your commute and adjusting your diet to support a healthy lifestyle.Work-related ill health can happen to anyone. This book is all about how to survive and thrive when it happens to you. Don't let your job rule your life anymore.
Is Your Job Making You Ill?: How to survive and thrive when it happens to you
by Ellie Cannon'An incredibly helpful guide' Jonny Benjamin MBE'Groundbreaking . . . so relatable given the current way we approach our work' Amy Wall, Woman's WayWhat happens when the effects of work are far more detrimental to your wellbeing than a simple case of Sunday-night blues?Whether you're suffering from work-induced high blood pressure, depression, migraines, or panic attacks, Dr Ellie Cannon has the answer - and it's not quitting your job.We all have a moan about going to work: groaning about getting on the bus in the rush hour, counting down to the weekend. A gripe here and there is understandable and expected, but what happens when your job is making you mentally or physically unwell?When you are in this situation, it can be very difficult to know where to turn, who to speak to or where to find good quality help and advice. In Is Your Job Making You Ill?, Dr Ellie Cannon uses her decade of experience treating patients to create an essential resource for anybody suffering from job-related ill-health.Part one of the book lays out the key causes of job-related illness - from the pressure of an unmanageable workload to the challenges of an emotionally-draining job - and identifies the most common illnesses and symptoms which can occur as a result, including stress, anxiety, insomnia, high blood pressure and IBS.Part two will help you to find a way out. It includes a practical, self-directed programme that can be tailored to your individual circumstances, covering everything from where to find help, when (and if) to seek professional advice or take time off work, to micro-actions like improving your commute and adjusting your diet to support a healthy lifestyle.Work-related ill health can happen to anyone. This book is all about how to survive and thrive when it happens to you. Don't let your job rule your life anymore.
Is Your Organization Capable of Disruptive Growth?
by Michael E. Raynor Clayton M. ChristensenA surprising number of innovations fail because responsibility to build these businesses is given to managers or organizations whose capabilities aren't up to the task. This chapter offers a theory to guide executives as they choose a management team and build an organizational structure that together will be capable of constructing a successful new-growth business. The authors outline how these choices of managers and structure should vary by circumstance.
Is Your Work Worth It?: How to Think About Meaningful Work
by Christopher Wong Michaelson Jennifer Tosti-KharasWhat is work that&’s worth doing in a life worth living? A revealing exploration of the questions we ask and the stories we tell about our work. According to recent studies, barely a third of American workers feel &“engaged&” at work, and for many people around the world, happiness is lowest when earning power is highest. After a global pandemic that changed why, how, and what people do for a living, many workers find themselves wondering what makes their daily routine worthwhile. In Is Your Work Worth It?, two professors – a philosopher and organizational psychologist – investigate the purpose of work and its value in our lives. The book explores vital questions, such as: Should you work for love or money? When and how much should you work? What would make life worth living in a world without work? What kind of mark will your work leave on the world? This essential book combines inspiring and harrowing stories of real people with recent scholarship, ancient wisdom, arts, and literature to help us clarify what worthy work looks like, what tradeoffs are acceptable to pursue it, and what our work can contribute to society.
(ISC)2 CISSP Certified Information Systems Security Professional Official Practice Tests
by Mike Chapple David SeidlFull-length practice tests covering all CISSP domains for the ultimate exam prep The (ISC)2 CISSP Official Practice Tests is a major resource for (ISC)2 Certified Information Systems Security Professional (CISSP) candidates, providing 1300 unique practice questions. The first part of the book provides 100 questions per domain. You also have access to four unique 125-question practice exams to help you master the material. As the only official practice tests endorsed by (ISC)2, this book gives you the advantage of full and complete preparation. These practice tests align with the 2021 version of the exam to ensure up-to-date preparation, and are designed to cover what you will see on exam day. Coverage includes: Security and Risk Management, Asset Security, Security Architecture and Engineering, Communication and Network Security, Identity and Access Management (IAM), Security Assessment and Testing, Security Operations, and Software Development Security. The CISSP credential signifies a body of knowledge and a set of guaranteed skills that put you in demand in the marketplace. This book is your ticket to achieving this prestigious certification, by helping you test what you know against what you need to know. Test your knowledge of the 2021 exam domains Identify areas in need of further study Gauge your progress throughout your exam preparation Practice test taking with Sybex’s online test environment containing the questions from the book, which is supported by Wiley's support agents who are available 24x7 via email or live chat to assist with access and login questions The CISSP exam is refreshed every few years to ensure that candidates are up-to-date on the latest security topics and trends. Currently-aligned preparation resources are critical, and periodic practice tests are one of the best ways to truly measure your level of understanding.