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Making a Difference in Marketing: The Foundation of Competitive Advantage
by Jonathan CahillEstablishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from £0.15 a kilo to £1.00. As with many other disciplines which have great value, this potency has often resulted in the discussion of marketing being prey to increasing complexity. This frequently intimidates those marketing could help. Often it is due to the touting of supposedly new paradigms, given plausibility by conveniently invented metrics, and an emphasis on the rational and conscious over the emotional and unconscious, despite the latter aspects appearing to be the basis for much choice. This imbalance has been highlighted by recent insights from psychology, neurology and behavioural economics. Rather than simply embracing these advances, the focus of marketing has been on additional layers of intricacy and a weighting of emphasis towards means of communication, further distancing marketing from its base. This book aims to cut through to the pivotal role of differentiation, illustrated by case histories and the advances in the related fields referred to, particularly the work of psychologists such as Daniel Kahneman. Unlike much writing on marketing, it has tried to follow Einstein’s advice to be "as simple as possible, but no simpler".
Making a Difference: Careers in Health Informatics (HIMSS Book Series)
by John Sharp Rebecca MeehanMaking a Difference: Careers in Health Informatics addresses everyday questions from people interested in working in health informatics. Typically, this includes people who work in health care, computer and technology fields, information science, finance / insurance and related areas. The book aims to tell students about various jobs that exist in the health informatics field, what credentials they need to qualify for those jobs, and a brief description about what people in those roles tend to do every day. As faculty members teaching in a Master of Science in Health Informatics program, the authors say that they are fortunate to have eager, bright, and talented graduate students who are invested in related health informatics areas. This could be their experiences in medicine, nursing, clinical care, software engineering, finance, business, library science, data science, or caregiving. Common questions we hear from our students that may be similar to questions among readers include: ‘what jobs are out there?’, ‘what can I do with this degree?’ or ‘what does a health informatics specialist do?’ This book aims to answer some of these questions with a look into a day in the life of people working in this field. The book examines career options, roles, and skill sets important in health informatics across 6 related industries. We want readers to realize that their skills and interests can apply in many areas of the field, not exclusively hospitals. This book highlights 6 unique work segments (hospital systems, long term care, health IT / consumer health organizations, government, consulting, and payer / insurance companies) into which readers may look to expand their career opportunities. The hope is that this book will provide insight into career opportunities students and professionals may be qualified for, and interested in, but simply not aware of. Hiring managers and human resource professionals across the stakeholder groups across the stakeholder groups may also find the book helpful in learning about other roles that may benefit their organizations.
Making a Difference: NGO's and Development in a Changing World
by D. HulmeAs Western aid budgets are slashed and government involvement with aid programmes reduced, NGOs in the voluntary sector are finding themselves taking an ever-increasing share of development work overseas. As they do so, they are forced to grow and to assume new responsibilities, taking more important and wide-ranging decisions - in many cases, without having had the chance to step back and review the options before them and the best ways of maximizing the impact they make. This collection of essays explores the strategies available to NGOs to enhance their development work, reviewing the ways that options can be understood, appropriate programmes and likely problems.
Making a Difference: Progressive Values in Public Administration
by Richard C BoxThis inspirational work encourages Public Administration professionals to participate in progressive social change by advocating progressive values to counter the regressive values currently dominant in American society. The book begins with an analysis of regressive and progressive societal values, and then discusses specific actions PA practitioners, scholars, and teachers can take to build awareness and use of progressive values. The author presents regressive and progressive values in five matched pairs, each representing a continuum of thought and action: aggressiveness and cooperation; belief and knowledge; economics as end, and economics as means; great inequality and limited inequality; and Earth as resource, and Earth as home.
Making a Difference: Stories of Vision and Courage from America's Leaders
by Douglas Century Chesley SullenbergerAs a follow up to his phenomenal New York Times bestselling memoir, Highest Duty, Captain Chesley B. “Sully” Sullenberger explores exactly what it takes to lead and inspire. In Making a Difference, one of the most captivating American heroes of this century—the courageous pilot who brought the crippled US Airways Flight 1549 safely down in New York’s Hudson River—engages some of the most accomplished men and women in the fields of technology, medicine, education, sports, philanthropy, finance, law, and the military in inspiring conversations on true leadership. With powerful thoughts and invaluable guidance from such notables as former Labor Secretary Robert Reich, legendary baseball manager Tony LaRussa, NASA Flight Director Eugene Kranz, and Gov. Jennifer Granholm, Making a Difference is a potential life-changer that stands with Katie Couric’s The Best Advice I Ever Got, Lee Iaococca’s Where Have All the Leaders Gone, Michael J. Fox’s A Funny Thing Happened on the Way to the Future, and other classic volumes that celebrate human achievement and triumph over adversity.
Making a Life: Working by Hand and Discovering the Life You Are Meant to Live
by Melanie Falick&“Falick&’s treasury, sumptuously photographed, will appeal to anyone who admires the people dedicated to making the world around them more beautiful.&” —Publishers Weekly, starred reviewWhy do we make things by hand? And why do we make them beautiful? Led by the question of why working with our hands remains vital and valuable in the modern world, author and maker Melanie Falick went on a transformative, inspiring journey. Traveling across continents, she met quilters and potters, weavers and painters, metalsmiths, printmakers, woodworkers, and more, and uncovered truths that have been speaking to us for millennia yet feel urgently relevant today: We make in order to slow down. To connect with others. To express ideas and emotions, feel competent, create something tangible and long-lasting. And to feed the soul. In revealing stories and gorgeous original photographs, Making a Life captures all the joy of making and the power it has to give our lives authenticity and meaning.
Making a Living *SHORTLISTED FOR THE BUSINESS BOOK AWARDS 2022*: How to Craft Your Business
by Sophie Rochester**SHORTLISTED FOR THE BUSINESS BOOK AWARDS 2022**The definitive guide to starting your dream business, for creative entrepreneurs.Making a Living has been carefully crafted to support anyone looking for practical, hands-on advice and inspiring stories to motivate them to make their dream business into a reality.Inspiring stories from jewellery makers to basket weavers, artists to terrarium makers, printmakers to ceramicists, bring bags of real-world advice and inspiration for those wanting to take their first steps into this new artisanal economy.With more time at home than ever before, the restorative distraction of crafts and making has seen a mainstream resurgence. So too has the desire to 'make a living' from creating handmade products to sell, or to sell our creative skills. This new wave of at-home entrepreneurs are using Facebook and Instagram to promote their businesses, Etsy and Not on the High Street to sell their crafts and Paypal and Shopify to manage their payments. Technology-led businesses are transforming the way in which offline maker businesses are operating - and business is booming.From the founder of Yodomo, the online learning platform for arts and crafts, and with chapters on market research, valuing and pricing your work, branding, marketing and sales, as well as accounting fundamentals and legal considerations, this is a step-by-step guide to getting your idea off the ground, either as a side hustle or as your next major career move.(P) 2021 Hodder & Stoughton Limited
Making a Living Without a Job: Winning Ways For Creating Work That You Love
by Barbara WinterA guide to making money sans job offers insight-provoking interactive tests, self-evaluations, charts, and checklists, as well as numerous anecdotes about people who are successfully self-employed.&“If you are ready to stretch your mind to the idea of making a living without a job, you&’ll find plenty of encouragement and practical information here. Designing a lifestyle for yourself that nurtures and supports who you are and what you value won&’t happen instantaneously, but this book will certainly make the process simpler and easier for you. Becoming joyfully jobless begins with a commitment to self-discovery, a curiosity about your potential, and a willingness to acquire the information and skills that will enhance your work. Your way will be unlike anyone else&’s, although you will share a deep camaraderie with others on this path. Being your own boss is both heady and humbling, but it&’s seldom boring.&” —Barbara J. Winter, from the Introduction
Making a Living: How to Craft Your Business
by Sophie RochesterFeaturing Tatty Devine, HemingwayDesign, Craft Scotland and moreMaking a Living has been carefully crafted to support anyone looking for practical, hands-on advice and inspiring stories to motivate them to make their dream business into a reality.Inspiring stories from jewellery makers to basket weavers, artists to terrarium makers, printmakers to ceramicists, bring bags of real-world advice and inspiration for those wanting to take their first steps into this new artisanal economy.With more time at home than ever before, the restorative distraction of crafts and making has seen a mainstream resurgence. So too has the desire to 'make a living' from creating handmade products to sell, or to sell our creative skills. This new wave of at-home entrepreneurs are using Facebook and Instagram to promote their businesses, Etsy and Not on the High Street to sell their crafts and Paypal and Shopify to manage their payments. Technology-led businesses are transforming the way in which offline maker businesses are operating - and business is booming.From the founder of Yodomo, the online learning platform for arts and crafts, and with chapters on market research, valuing and pricing your work, branding, marketing and sales, as well as accounting fundamentals and legal considerations, this is a step-by-step guide to getting your idea off the ground, either as a side hustle or as your next major career move.
Making a Market Economy: The Institutionalizational Transformation of a Freshwater Fishery in a Chinese Community (East Asia: History, Politics, Sociology and Culture)
by Ning WangFirst published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.
Making a Metaverse That Matters: From Snow Crash & Second Life to A Virtual World Worth Fighting For
by Wagner James AuAn up-close account from the world’s first metaverse-embedded reporter In Making a Metaverse That Matters: From Snow Crash & Second Life to A Virtual World Worth Fighting For, the celebrated author of The Making of Second Life and Game Design Secrets, Wagner James Au, delivers an engrossing exploration of how nascent metaverse platforms have already captured the imagination of millions. Featuring powerful stories and dozens of incisive interviews with insiders including Metaverse creator Neal Stephenson himself, the author uses his unique, grassroots-level perspective as the first reporter embedded in a metaverse platform. Readers will learn about: How to understand and define the Metaverse and cut through the many myths and misconceptions around it. A behind-the-scenes account of launching Second Life, the first metaverse platform to achieve mainstream awareness, and what its many controversies teach us. Where current platforms Meta, Roblox, Fortnite, VRChat, and Lamina1, Neal Stephenson’s own metaverse startup, fit in the ecosystem. How to address the many dangers inherent in the Metaverse before it becomes central to the Internet. Perfect for XR industry members and indie creatives, Making a Metaverse That Matters is also for tech professionals, virtual world communities, and anyone interested in the future of culture and commerce.
Making a Modern Central Bank: The Bank of England 1979–2003 (Studies in Macroeconomic History)
by Harold JamesMaking a Modern Central Bank examines a revolution in monetary and economic policy. This authoritative guide explores how the Bank of England shifted its traditional mechanisms to accommodate a newly internationalized financial and economic system. The Bank's transformation into a modern inflation-targeting independent central bank allowed it to focus on a precisely defined task of monetary management, ensuring price stability. The reframing of the task of central banks, however, left them increasingly vulnerable to financial crisis. James vividly outlines and discusses significant historical developments in UK monetary policy, and his knowledge of modern European history adds rich context to archival research on the Bank of England's internal documents. A worthy continuation of the previous official histories of the Bank of England, this book also reckons with contemporary issues, shedding light on the origins of growing backlash against globalization and the European Union.
Making a New World: Founding Capitalism in the Bajío and Spanish North America
by John TutinoMaking a New World is a major rethinking of the role of the Americas in early world trade, the rise of capitalism, and the conflicts that reconfigured global power around 1800. At its center is the Bajo, a fertile basin extending across the modern-day Mexican states of Guanajuato and Quertaro, northwest of Mexico City. The Bajo became part of a new world in the 1530s, when Mesoamerican Otoms and Franciscan friars built Quertaro, a town that quickly thrived on agriculture and trade. Settlement accelerated as regional silver mines began to flourish in the 1550s. Silver tied the Bajo to Europe and China; it stimulated the development of an unprecedented commercial, patriarchal, Catholic society. A frontier extended north across vast expanses settled by people of European, Amerindian, and African ancestry. As mining, cloth making, and irrigated cultivation increased, inequities deepened and religious debates escalated. Analyzing the political economy, social relations, and cultural conflicts that animated the Bajo and Spanish North America from 1500 to 1800, John Tutino depicts an engine of global capitalism and the tensions that would lead to its collapse into revolution in 1810.
Making a Spectacle: A Fashionable History of Glasses
by Jessica GlasscockFrom 13th century Franciscan monks to Beyoncé in Black is King, Making a Spectacle charts the fascinating ascension of eyeglasses—from an unsightly but useful tool to fashion's must-have accessory.The power of glasses to convey a range of vivid messages about their wearers have made them into a billion-dollar business that appeals to cool kids and rock stars, and those who want to be like them, but the fashionable history of eyeglasses is fraught with anxiety and drama. At the beginning of the 20th century, the assessment in Vogue and Harper's Bazaar was that spectacles were "invariably disfiguring." Invisibility was the best option, and glasses were only to be put on once the lights at the opera went dark.While variations of that glasses-shaming sentiment appeared at regular intervals over the next 100 years or so, eyeglasses continued to evolve into an endless array of shapes, colors, purposes, and personalities. Once sunglasses took off in the 1930s, the magazine editorial made glasses a conspicuous part of the fashion narrative. Eyeglasses went to the ski slopes, the stables, the beach, the Havana hotel. Plastic innovations made a candy-colored rainbow of cat-eyes and "starlet" styles possible. Suddenly, everyone had the opportunity to look like Jackie O on vacation in Capri.Making a Spectacle traces contemporary high fashion frames back to their origins: the military aviator, the glam cat eye, the nerdly Oxford, the high-tech shield, the fanciful butterfly, the lowly rimless, and other styles all make an appearance. Featuring interviews with influential designers, makers, and purveyors of glasses including Adam Selman, Kerin Rose Gold, and l.a. Eyeworks, Making a Spectacle also takes a look at today's most cutting edge eyewear, showing the reader the latest and most innovative ways to see and be seen.
Making a Success of Brexit and Reforming the EU: The Brexit edition of The Trouble with Europe: 'Bootle is right on every count' - Guardian
by Roger Bootle"I recommend our diplomats and ministers read this book: it will provide them with an intellectual backbone. On the big calls [Bootle] has a spectacularly good record." Dominic Lawson, The Sunday Times "Bootle is right on every count." The Guardian HOW BREXIT WILL WORK FOR BRITAIN AND EUROPEMaking a Success of Brexit and Reforming the EU is the extensively revised and expanded new edition of the acclaimed The Trouble with Europe. Following Britain's vote to leave the EU and the ensuing uncertainty in both Europe and the UK, here, one of Britain's best known economists Roger Bootle, charts a way forward for all. For Leavers and Remainers alike, this book analyses the choices the UK faces about its relationship with the EU - and the rest of the world. It discusses the key issues concerning a 'hard' or 'soft' Brexit, Free Trade Agreements, the Single Market and the Customs Union, as well as the principles and pitfalls of the negotiating process. Meanwhile, with or without Brexit, the EU faces an existential crisis. It needs to choose between three different paths: radical reform, further integration or break-up. This book assesses the costs and benefits of each, concluding with a version of how the world would look without the EU. Bootle's exemplary outline of the origins and historical context of the EU is retained from the previous edition, where he acknowledges the remarkable achievements of the EU, before laying out the shortcomings which have led to the parting of the ways with Britain.This is the essential read as the Brexit negotiations progress.
Making and Bending International Rules: The Design of Exceptions and Escape Clauses in Trade Law
by Krzysztof J. PelcAll treaties, from human rights to international trade, include formal exceptions that allow governments to legally break the rules that they have committed to, in order to deal with unexpected events. Such institutional 'flexibility' is necessary, yet it raises a tricky theoretical question: how to allow for this necessary flexibility, while preventing its abuse? Krzysztof Pelc examines how designers of rules in vastly different settings come upon similar solutions to render treaties resistant to unexpected events. Essential for undergraduate students, graduate students, and scholars in political science, economics, and law, the book provides a comprehensive account of the politics of treaty flexibility. Drawing on a wide range of evidence, its multi-disciplinary approach addresses the paradoxes inherent in making and bending international rules.
Making and Faking Kinship: Marriage and Labor Migration between China and South Korea
by Caren FreemanIn the years leading up to and directly following rapprochement with China in 1992, the South Korean government looked to ethnic Korean (Chosǒnjok) brides and laborers from northeastern China to restore productivity to its industries and countryside. South Korean officials and the media celebrated these overtures not only as a pragmatic solution to population problems but also as a patriotic project of reuniting ethnic Koreans after nearly fifty years of Cold War separation. As Caren Freeman's fieldwork in China and South Korea shows, the attempt to bridge the geopolitical divide in the name of Korean kinship proved more difficult than any of the parties involved could have imagined. Discriminatory treatment, artificially suppressed wages, clashing gender logics, and the criminalization of so-called runaway brides and undocumented workers tarnished the myth of ethnic homogeneity and exposed the contradictions at the heart of South Korea’s transnational kin-making project. Unlike migrant brides who could acquire citizenship, migrant workers were denied the rights of long-term settlement, and stringent quotas restricted their entry. As a result, many Chosǒnjok migrants arranged paper marriages and fabricated familial ties to South Korean citizens to bypass the state apparatus of border control. Making and Faking Kinship depicts acts of "counterfeit kinship," false documents, and the leaving behind of spouses and children as strategies implemented by disenfranchised people to gain mobility within the region’s changing political economy.
Making and Managing Public Policy (Masters in Public Management)
by Karen Johnston Miller Duncan McTavishUnderstanding how public policy is made and managed is a key component in studying the disciplines of public management and administration. Such are the complexities associated with this topic, a deeper understanding is vital to ensure that practising public managers excel in their roles. This textbook synthesizes the key theories, providing a contemporary understanding of public policy and how it relates to private and other sectors. It integrates this with the management and implementation of public policy, including outlines of organizations, practices and instruments used. Pedagogical features include chapter synopses, learning objectives, boxed international cases and vignettes and further reading suggestions. This useful, concise textbook will be required reading for public management students and all those interested in public policy.
Making and Marketing Music: The Musician's Guide to Financing, Distributing, and Promoting Albums
by Jodi SummersThis industry-savvy guide will help musicians of all levels make the album that best complements their skills and meets their career objectives. Revealed here are the who, what, where, when and how of album making, and the tools to sell and prosper in the business. Included are interviews with P. Diddy, Ozzy Osbourne, and members of Linkin Park, and other top industry professionals.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Making and Saving Money: Jobs, Taxes, Inflation... And Much More! (A True Book (Relaunch))
by Janet Liu Melinda LiuA series to build strong financial habits early on in life!Knowing about different jobs and how to make the most of their earnings are just two critical financial literacy skills that all kids should have. Did you know that doctors have some of the highest paying jobs in the United States? Or that just 39 percent of kids in America have a savings account? Learn all this and more in Making and Saving Money - a book that gives kids insight into how our economy works.ABOUT THE SERIES:How can I make money? What is inflation? What is the difference between a debit card and a credit card? Economics - and more specifically, money - play such a large role in our lives. Yet there are many mysteries and misconceptions surrounding the basic concepts of finance and smart money management. This set of True Books offers students the know-how they'll need to start on the road to financial literacy-a crucial skill for today's world. Interesting information is presented in a fun, friendly way-and in the simplest terms possible-which will enable students to build strong financial habits early on in life.
Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry
by James M. RubensteinFrom the creation of fast food, to the design of cities, to the character of our landscape, the automobile has shaped nearly every aspect of modern American life. In fact, the U.S. motor vehicle industry is the largest manufacturing industry in the world.James Rubenstein documents the story of the automotive industry... which despite its power, is an industry constantly struggling to redefine itself and assure its success. Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry shows how this industry made adjustments and fostered innovations in both production and marketing in order to remain a viable force throughout the twentieth-century.Rubenstein builds his study of the American auto industry with care, taking the reader through this quintessentially modern history of production and consumption. Avoiding jargon while never over simplifying, Rubenstein gives a detailed and straightforward account of both the production and merchandising of cars. We learn how the industry began and about its methods for building cars and the modern American marketplace. Along the way there were many missteps and challenges—the Edsel, the fuel crisis, and the ascendancy of Japanese cars in the 1980s. The industry met these types of problems with new techniques and approaches. To demonstrate this, Rubenstein gives the reader examples of how the auto industry used to work, which he alternates with chapters showing how the industry has reinvented itself. Making and Selling Cars explains why the U.S. automotive industry has been and remains a vigorous shaper of the American economy.
Making and Selling Culture
by Richard M. OhmannAn in depth look at how culture and marketing play off each other.
Making in America: From Innovation to Market
by Suzanne BergerAmerica is the world leader in innovation, but many of the innovative ideas that are hatched in American start-ups, labs, and companies end up going abroad to reach commercial scale. Apple, the superstar of innovation, locates its production in China (yet still reaps most of its profits in the United States). When innovation does not find the capital, skills, and expertise it needs to come to market in the United States, what does it mean for economic growth and job creation? Inspired by the MIT Made in America project of the 1980s, "Making in America" brings experts from across MIT to focus on a critical problem for the country. MIT scientists, engineers, social scientists, and management experts visited more than 250 firms in the United States, Germany, and China. In companies across America--from big defense contractors to small machine shops and new technology startups--these experts tried to learn how we can rebuild the industrial landscape to sustain an innovative economy. At each stop, they asked this basic question: "When you have a new idea, how do you get it into the market?" They found gaping holes and missing pieces in the industrial ecosystem. Critical strengths and capabilities that once helped bring new enterprises to life have disappeared: production capacity; small and medium-size suppliers; spillovers of research, training, and new technology from big corporations. ( "Production in the Innovation Economy," also published by the MIT Press in 2013, describes this research. )Even in an Internet-connected world, proximity to innovation and users matters for industry. "Making in America "describes ways to strengthen this connection, including public-private collaborations, new government-initiated manufacturing innovation institutes, and industry-community college projects. If we can learn from these ongoing experiments in linking innovation to production, American manufacturing could have a renaissance.
Making in America: From Innovation to Market
by Suzanne BergerHow America can rebuild its industrial landscape to sustain an innovative economy.America is the world leader in innovation, but many of the innovative ideas that are hatched in American start-ups, labs, and companies end up going abroad to reach commercial scale. Apple, the superstar of innovation, locates its production in China (yet still reaps most of its profits in the United States). When innovation does not find the capital, skills, and expertise it needs to come to market in the United States, what does it mean for economic growth and job creation? Inspired by the MIT Made in America project of the 1980s, Making in America brings experts from across MIT to focus on a critical problem for the country.MIT scientists, engineers, social scientists, and management experts visited more than 250 firms in the United States, Germany, and China. In companies across America—from big defense contractors to small machine shops and new technology start-ups—these experts tried to learn how we can rebuild the industrial landscape to sustain an innovative economy. At each stop, they asked this basic question: “When you have a new idea, how do you get it into the market?” They found gaping holes and missing pieces in the industrial ecosystem. Even in an Internet-connected world, proximity to innovation and users matters for industry. Making in America describes ways to strengthen this connection, including public-private collaborations, new government-initiated manufacturing innovation institutes, and industry/community college projects. If we can learn from these ongoing experiments in linking innovation to production, American manufacturing could have a renaissance.
Making of Peter Kurzeck: Literaturproduktion und ihre Inszenierung um 2000 (Kontemporär. Schriften zur deutschsprachigen Gegenwartsliteratur #22)
by Nicola MenzelDie Studie untersucht die öffentliche Darstellung des Schreibprozesses Peter Kurzecks. Seine mehrbändige autofiktionale Romanreihe Das alte Jahrhundert sowie seine frei eingesprochenen Hörbücher wurden im Feuilleton einhellig als außergewöhnlich besprochen. Sie gelten als authentische Rarität in einem sich ansonsten zunehmend popularisierendem Literaturbetrieb. Die Arbeit zeigt hingegen, dass das Phänomen Kurzeck keinesfalls abseits eines ökonomisierten und medialisierten gegenwartskulturellen Feldes steht. Vielmehr lassen sich typische populäre und ökonomische Mechanismen ablesen wie u.a. Mehrfachadressierung, Zweitverwertung, Serialität und Fankultur. Auch das Phänomen Kurzeck selbst wirkt auf das Feld ein, von dem es sich abzusondern scheint, und zwar nicht trotz des autonomieästhetischen Gestus, sondern gerade deswegen. Kurzeck wird mithin als gegenwartsästhetisches Phänomen untersucht, bei dem Marktdistinktion zum Verkaufsargument wird.Exemplarisch an Kurzeck wird gezeigt, dass sich Formationen des gegenwartskulturellen Feldes um 2000 auch dort ablesen lassen, wo sie nicht erwartet werden. Die Arbeit regt dazu an, einen emphatischen Literaturbegriff als grundsätzlich produzierbar und konsumierbar zu verstehen, mit Blick auf Kurzeck als werkpolitischer Effekt der Selbst- und Schreibdarstellung einer Autorfigur. Als Beitrag zur Gegenwartsliteraturforschung regt sie darüber hinaus zur Reflexion der literaturwissenschaftlichen Haltung gegenüber ihrem Gegenstand und den eigenen Forschungspraktiken an.Methodisch verbindet sie feldtheoretische Fragen mit close readings nicht nur literarischer Texte und ihrer Vorarbeiten aus dem Nachlass Kurzecks, sondern auch von Interviews, Preisreden, Videoaufnahmen von Lesungen, einem öffentlichen Manuskriptdiktat im Frankfurter Literaturhaus sowie der Peter-Kurzeck-App. Das dafür entwickelte umfassende methodische Modell stellt einen generellen Vorschlag dar zur Analyse gegenwartsliterarischer Gegenstände, bei der literaturwissenschaftliche Methoden mit ökonomischen, paratextuellen, soziologischen, praxeologischen und kulturästhetischen Aspekten im Dialog stehen.