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Journalistische Praxis: Automatisierte Kommunikation im Journalismus und in der Public Relation (essentials)
by Markus Kaiser Aline-Florence Buttkereit Johanna HagenauerChatbots werden im Journalismus und in der Unternehmenskommunikation immer häufiger eingesetzt, um mit den Lesern bzw. Kunden auf der Website, in Apps oder in Social-Media-Kanälen zu kommunizieren. In diesem essential wird aufgezeigt, wann sich der Einsatz von Chatbots in der digitalen Kommunikation eignet und wie Chatbots konzipiert und entwickelt werden. Und worauf zu achten ist, dass die Leser bzw. Kunden Chatbots statt menschlicher Mitarbeiter akzeptieren und sich nicht frustriert abwenden. Außerdem wird ein Ausblick gegeben, wie sich Chatbots durch Machine Learning bzw. Künstliche Intelligenz weiterentwickeln könnten.
Journalistische Praxis: Texten zu jedem Thema (essentials)
by Gary HuckDieses Buch ist ein auf das Wesentliche reduziertes Einstiegswerk für professionelles Schreiben. Sie erhalten Grundwissen darüber, wie Sie ein Thema für Ihren Text finden, wie Sie dieses Thema in einer Recherche vertiefen und anschließend die Recherche als Text umsetzen. Neben theoretischem Wissen enthält dieses Buch auch Beispiele aus der Praxis, die die theoretischen Inhalte veranschaulichen. Dieses Buch soll vor allem Einsteigern im Bereich Texten helfen, schnell grundlegende Fähigkeiten aufzubauen, um aussagekräftige Texte zu verfassen. Es war die Intention des Buches, einen Leitfaden für Volontäre und Trainees aus den Bereichen Medien und Kommunikation zu schaffen, durch den man innerhalb eines Nachmittags die Grundlagen des Textens lernen kann. Auch soll dieses Buch seine Leser dazu anregen, ihr Wissen konsequent praktisch anzuwenden und sich weiter mit der Materie Texten auseinanderzusetzen.
The Journey: How to Prepare Kids for a Competitive and Changing World
by Greg KaplanRooted in humorous stories distilled with bits of sagely honest advice, The Journey goes beyond the well-chronicled college admissions madness and cuts to the core of parental angst with concrete suggestions for preparing children for a competitive and rapidly changing world.Young people face an increasing medley of challenges as they pursue higher education—rising tuition costs, daunting prospective student debt, and a talented and competitive applicant pool. After a decade of preparing students for the ever more difficult admissions process, college counselor Greg Kaplan wishes parents would stop thinking, &“What should I do to get my kid into a good college?&” and instead ask: &“How can I best prepare my child for what comes next?&” Having practiced law and worked in investment banking early in his career before pivoting to working with students, parents, and educators, Kaplan knows what the world—and its population of college admissions officers—is looking for in today&’s youth and tomorrow's leaders: Grit. Leadership. Passion.Emphasizing these fundamental tenets of successful adulthood, The Journey paints a realistic picture of the lack of preparedness among today&’s youth. Using stories of parents and students who have struggled and succeeded, Kaplan pushes students to consider: What do you want to get out of your college and work career? How can you jumpstart your journey into the real world? He asks parents: Are you preparing your children to attain a life of health, happiness, and financial independence?Rooted in humorous stories sprinkled with bits of brutally honest advice, The Journey goes beyond the well-chronicled college admissions madness and cuts to the core of parental angst. This is the definitive guide in preparing children for a competitive and rapidly changing world.
The Journey
by Janet Kidd StewartPlanning for retirement can be as complicated as it is daunting, especially if you don't have the wisdom of a financial planner at your side. It is with that in mind that Janet Kidd Stewart writes the weekly Chicago Tribune column "The Journey," which provides intelligent, straightforward, and personalized tips on how to best save for retirement.Now the best of Janet Kidd Stewart's sage advice has been conveniently collected in The Journey: Questions and Answers About Retirement Saving, Investing and Health Care. Taken from her weekly Chicago Tribune columns, this book can serve as an excellent primer for retirement planning regardless of age or income. The advice is up-to-date and plainly put, allowing the average person to better understand the ins and outs of Social Security, Medicare, annuities, mortgages, and wills, as well as pensions, IRAs, and 401(k)s.Written in the friendly and insightful tone that has made Stewart's columns a popular feature, The Journey takes readers' questions about personal and specific situations and details thoughtful, practical answers that can be applicable to many individuals in similar scenarios. Stewart peppers in additional counsel on a variety of topics to supplement these questions, making this book a comprehensive but quick read for anyone curious about whether their future is secure.
Journey: How the Meeting of Past, Present, and Future Affects Consumer Thinking
by Gerald Zaltman Lindsay ZaltmanHow we frame time and unfolding events-the essence of "journey" as a deep metaphor-influences such consumer decisions as home buying, financial planning, charitable giving, health care, snacks, vacations, and many more. This chapter looks at what journeys reveal about consumers.
A Journey into Accounting Thought
by Louis GoldbergThis book explores the role of accountants in business and society. The final work of Louis Goldberg, Professor Emeritus at the University of Melbourne, it aims to raise awareness of the existence and importance of fundamental issues that are often ignored or by-passed in contemporary discussion of accounting. The sixteen chapters assess exactly wh
The Journey Never Ends: Technology's Role in Helping Perfect Health Care Outcomes (HIMSS Book Series)
by David Garets Claire McCarthy GaretsIf your health care organization is typical, you were successful in getting your electronic medical record (EMR) system installed on time and within budget. You declared victory and collected some money from meaningful use. But very quickly, you realized you were not getting the expected return on your investment. So you started the "optimization"
The Journey of Leadership: How CEOs Learn to Lead from the Inside Out
by Ramesh Srinivasan Dana Maor Hans-Werner Kaas Kurt StrovinkWhen the pressure is on, many of the world&’s top CEOs turn to McKinsey & Company to reinvent themselves and their organizations. The Journey of Leadership brings the experience of one of the world&’s most influential consulting firms right to your fingertips.This book is the first-ever explanation of McKinsey&’s step-by-step approach to transforming leaders both professionally and personally, including revealing lessons from its legendary CEO leadership program, The Bower Forum, which has counseled more than five hundred global CEOs over the past decade. It is a journey that helps leaders hone the psychological, emotional, and, ultimately, human attributes that result in success in today&’s most demanding top job. Packed with insightful and never-before-heard reflections from leaders, including Ed Bastian (CEO of Delta Air Lines), Makoto Uchida (CEO of Nissan Motor Corporation), Mark Fields (former CEO of Ford Motor Company), Reeta Roy (CEO of Mastercard Foundation), and Stéphane Bancel (CEO of Moderna), you will learn how to: Assess your personal leadership approach and style objectively. Discover your true mandate as a leader.Develop creative, actionable ways to reinvigorate both yourself and your organization.Create a personal commitment plan to inspire your team and cement your legacy.The Journey of Leadership is an invaluable resource for anyone running or hoping to run an organization in today&’s ever-more-complex world.
The Journey of Leadership: How CEOs Learn to Lead from the Inside Out
by Ramesh Srinivasan Dana Maor Hans-Werner Kaas Kurt StrovinkWhen the pressure is on, many of the world's top CEOs turn to McKinsey & Company to reinvent themselves and their organizations. The Journey of Leadership brings the experience of one of the world's most influential consulting firms right to your fingertips.This book is the first-ever explanation of McKinsey's step-by-step approach to transforming leaders both professionally and personally, including revealing lessons from its legendary CEO leadership program, The Bower Forum, which has counseled more than five hundred global CEOs over the past decade. It is a journey that helps leaders hone the psychological, emotional, and, ultimately, human attributes that result in success in today's most demanding top job.Packed with insightful and never-before-heard reflections from leaders, including Ed Bastian (CEO of Delta Air Lines), Makoto Uchida (CEO of Nissan Motor Corporation), Mark Fields (former CEO of Ford Motor Company), Reeta Roy (CEO of Mastercard Foundation), and Stéphane Bancel (CEO of Moderna), you will learn how to:* Assess your personal leadership approach and style objectively.* Discover your true mandate as a leader.* Develop creative, actionable ways to reinvigorate both yourself and your organization.* Create a personal commitment plan to inspire your team and cement your legacy.The Journey of Leadership is an invaluable resource for anyone running or hoping to run an organization in today's ever-more-complex world.
The Journey of Leadership: How CEOs Learn to Lead from the Inside Out
by Ramesh Srinivasan Dana Maor Hans-Werner Kaas Kurt StrovinkWhen the pressure is on, many of the world's top CEOs turn to McKinsey & Company to reinvent themselves and their organizations. The Journey of Leadership brings the experience of one of the world's most influential consulting firms right to your fingertips.This book is the first-ever explanation of McKinsey's step-by-step approach to transforming leaders both professionally and personally, including revealing lessons from its legendary CEO leadership program, The Bower Forum, which has counseled more than five hundred global CEOs over the past decade. It is a journey that helps leaders hone the psychological, emotional, and, ultimately, human attributes that result in success in today's most demanding top job.Packed with insightful and never-before-heard reflections from leaders, including Ed Bastian (CEO of Delta Air Lines), Makoto Uchida (CEO of Nissan Motor Corporation), Mark Fields (former CEO of Ford Motor Company), Reeta Roy (CEO of Mastercard Foundation), and Stéphane Bancel (CEO of Moderna), you will learn how to:* Assess your personal leadership approach and style objectively.* Discover your true mandate as a leader.* Develop creative, actionable ways to reinvigorate both yourself and your organization.* Create a personal commitment plan to inspire your team and cement your legacy.The Journey of Leadership is an invaluable resource for anyone running or hoping to run an organization in today's ever-more-complex world.
A Journey Through Economic Time: A Firsthand View
by John Kenneth GalbraithA renowned economist presents an accessible, far-reaching history of the century's economics from World War I and the Russian Revolution, through the Depression and Keynesian theory, to colonialism's collapse and the rise of the Third World.
A Journey through Manufacturing and Supply Chain Strategy Research: A Tribute to Professor Gianluca Spina
by Emilio Bartezzaghi Raffaella Cagliano Federico Caniato Stefano RonchiThis book is intended as atribute to Gianluca Spina, the influential and inspiring Professorof Business Management & Organization and Supply Chain Management at theSchool of Management of Politecnico di Milano, who very sadly passed away earlyin 2015. It brings together seven of his most important papers, published inrenowned international journals, and supplements these papers with insightfulcommentaries from friends and colleagues who highlight key messages and valuesof enduring validity. The selected papers offer a clear sense of Spina'sresearch journey over the years and cover the main research streams thatdistinguished his work. They have also been chosen on account of their highimpact, as reflected by the number of citations received, and to represent the mostimportant research collaborations that Spina had established within Italyand abroad. An introductory chapter relates his research to major developmentsin the field of Manufacturing and Supply Chain Strategy and also outlines thevery important contribution that Gianluca Spina made to Management Education.
The Journey to a Personal Brand
by Douglas CommailleTransitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims. A Personal Brand is a positive in the reader’s life – professionally, personally and psychologically. It builds people’s confidence and is founded on who they are, their achievements and successes, as well as their technical and person-to-person skills. Drawing upon well-known Personal Brands, including Walt Disney, Nelson Mandela and Steve Jobs, The Journey to a Personal Brand forces readers to reevaluate themselves critically and honestly. Readers are guided through creating a distinctive brand from scratch through to launching it on digital media. This intensely practical guide is essential reading for the professional, the return-to-worker, the student and early retiree alike or those wishing to improve their life and bring added value to their careers, personal profile or reputation.
Journey to Newland
by Bill PooleWith an animated fable, the Journey to Newland storybook provides readers with a cast of memorable characters, a captivating story, and a common language to deal with difficult and often emotionally sensitive issues in negotiating change within their organizations. The allegory follows a group of animal characters through uncharted territory, from Oldland to Newland. Each animal represents a different type of work personality; navigating such metaphorical places as Nostalgia Desert, Transition Valley, and Leverage Lake, the team--comprised of Eagle, Owl, Lion, Dolphin, and Ant--finds a way to survive, even thrive, by leading change.
Journey to Sakhalin: Royal Dutch/Shell in Russia (A)
by Rawi AbdelalOperations of Royal Dutch/Shell in Russia included a strategic alliance with Gazprom, the country's natural gas monopoly, the development of the Salym oil fields in Siberia, and a small retail refilling network in St. Petersburg. Focuses on the Sakhalin II project. Sakhalin II is the reason for the existence of the Sakhalin Energy Investment Co. (SEIC), owned by Royal Dutch/Shell (55%), Mitsui (25%), and Mitsubishi (20%). Worth approximately $10 billion, the second phase of Sakhalin II would be the single largest investment decision in the history of Royal Dutch/Shell, as well as the single largest foreign direct investment in Russia's history. Sakhalin II would also be the largest integrated oil and gas project in the world. The project, however, faces a number of challenges, however. A production sharing agreement (PSA)--a commercial contract between the foreign investor and a host government that replaces the country's tax and license regimes for the life of the project--governs Sakhalin II. Although Sakhalin II's PSA enjoys the status of Russian law, other Russian laws conflict with the terms of the PSA. PSAs have also become controversial within Russia. After several years of waiting in vain for "legal stabilization," Shell and SEIC executives must decide whether the project should go forward.
Journey to Sakhalin: Royal Dutch/Shell in Russia (C)
by Rawi Abdelal Marina N. VandammeAn abstract is not available for this product.
Journey to Sakhalin: Royal Dutch/Shell in Russia (B)
by Irina Tarsis Rawi AbdelalAn abstract is not available for this product.
Journey to Sold: Your passport to a profitable property sale
by Geoff GristSelling property is a journey that can take surprising twists and turns - and there's a lot at stake! Your home may well be your biggest financial asset, so achieving a GREAT sale price, rather than a so-so price, can make a significant difference to your net worth.As with any journey, planning and forethought are crucial to success. In this practical guide to your Journey to Sold, you'll profit from real estate agent and entrepreneur Geoff Grist's wealth of experience, gained over two decades in the real estate industry. He explains the entire sale process: from the crucial first step of choosing the right agent, to presenting your property for sale, negotiating offers and, finally, slapping a big 'SOLD' sticker on your signboard with a big smile on your face! Journey to Sold is your passport to a profitable property sale.
Journey to the Emerald City
by Roger Connors Tom SmithBuilding on the success of their previous book, The Oz Principle, Connors and Smith explore the direct link between a company’s culture and the results it produces. Journey To The Emerald City details a clear road map for Accelerating the Cultural Transition in which people focus on achieving the results critical to a company’s future. Connors and Smith provide a program to transform entrenched patterns into potent new ways of being and doing. Getting to the core of why people work as they do is a dynamic process demanding that leaders take control of the culture to create experiences that foster beliefs, that drive actions, that produce the ultimate competitive advantage. Filled with success stories, Connors and Smith introduce a step-by-step model to help people at any level of the organization take action that will alter the culture’s belief system in order to produce the desired results.
The Journey Toward a Lattice Organization: Implementing the Principles of Mass Career Customization
by Cathleen Benko Anne WeisbergMass career customization (MCC) is a natural evolution from the traditional corporate-ladder path, with its one-size-fits-all approach, and the one-off flexible work arrangement approach of accommodation through point solutions, to a more pragmatic, adaptive lattice model. MCC is a framework that helps enterprises promote multidimensional, customized career experiences. The payback is a more actively engaged and loyal workforce. This chapter examines three successful organizations that exhibit de facto MCC behaviors and describes the authors' own experience at Deloitte in experimenting with a structured MCC approach. This chapter is excerpted from "Mass Career Customization: Aligning the Workplace with Today's Nontraditional Workforce."
Journeys of Discovery in Volunteer Tourism: International Case Study Perspectives
by Kevin D. Lyons Stephen WearingThe fast-growing phenomenon of volunteer tourism encompasses a diverse range of activities, from conserving environments to working with host communities to alleviate poverty. However, understanding the complex relationship between volunteering and tourism requires a wide analytical framework. This book provides a broad and valuable insight into how volunteer tourism is growing and developing. Theoretical and empirical case studies from leading researchers in the field explore the experiences of the volunteer tourist and the power relationships between volunteers and host communities and commercial, non-commercial and government entities involved in developing and supporting volunteer tourism. The ambiguous and contested intersections between volunteering, travel and alternative tourism as a foundation for considering the future of volunteer tourism are also examined.
Journeys of Women Leaders Pushing Boundaries in Asia and Healthcare
by Marion Neubronner Anh Bourcet NguyenThis book brings together a collective of Women Leaders in Healthcare to share their real-life leadership journey in the Asian continent, from a personal angle (heart) and grounded on science (data). They are connected by a strong passion to help improve patient lives and advance women’s leadership in this dynamic, emerging region of Asia, still swaying between tradition and modernity. This is not an academic book but a compendium of inspirational stories meant to provide authentic and pragmatic guidance for women who want to advance their careers in healthcare in Asia, to reduce gender inequality and give a new meaning to the leadership of tomorrow, truly inclusive and diverse.Beyond gender, aspiring leaders can find inspiration from this compendium to succeed in the Asia context, from Japan to India, South East Asia and the Middle East. Although the challenges shared were experienced by the women-authors from diverse backgrounds and leadership, women and men alike can relate to many of the topics covered in the book. The resulting reflections can help the readers more efficiently climb the corporate ladder and become better leaders, to shape a more equitable future. This book provides insights for organizations in their diversity, equity and inclusion endeavors, to develop policies that foster talents in Asia and provide better support to women in leadership positions. It is also a useful read for students and researchers of leadership and gender studies.
Journeys to Professional Excellence: Stories of Courage, Innovation, and Risk-Taking in the Lives of Noted Psychologists and Counselors
by Robert K. Conyne Frederic P. BemakJourneys to Professional Excellence: Stories of Courage, Innovation, and Risk-Taking in the Lives of Noted Psychologists and Counselors edited by Frederic P. Bemak and Robert K. Conyne explores the professional journeys of well-known psychologists and counselors, examining factors that contributed to their successes and struggles in the field. Powerful narratives cover the challenges and joys related to ethnic identity; moving from poverty; finding significance; dealing with immigrant status; exploring public policy; challenging the status quo; experiencing serendipity and exploring one’s way; moving into new professional roles; and taking risks. These stories will ignite passion in future psychologists and counselors by helping them reflect on the relationship between their own personal and professional identities.
Journeys to Professional Excellence: Stories of Courage, Innovation, and Risk-Taking in the Lives of Noted Psychologists and Counselors
by Robert K. Conyne Frederic P. BemakJourneys to Professional Excellence: Stories of Courage, Innovation, and Risk-Taking in the Lives of Noted Psychologists and Counselors edited by Frederic P. Bemak and Robert K. Conyne explores the professional journeys of well-known psychologists and counselors, examining factors that contributed to their successes and struggles in the field. Powerful narratives cover the challenges and joys related to ethnic identity; moving from poverty; finding significance; dealing with immigrant status; exploring public policy; challenging the status quo; experiencing serendipity and exploring one’s way; moving into new professional roles; and taking risks. These stories will ignite passion in future psychologists and counselors by helping them reflect on the relationship between their own personal and professional identities.
El joven multimillonario Mark Zuckerberg en sus propias palabras: Mark Zuckerberg In His Own Words (In Their Own Words Ser.)
by George BeahmEl primer y único libro que detalla los pensamientos visionarios y las opiniones del fundador de Facebook de manera contundente. Un panorama claro y directo para entender a Zuckerberg y la compañía que fundó; sus puntos de vista, estrategias de negocio y las lecciones aprendidas con el tiempo. Mark Zuckerberg se ha convertido rápidamente en un prominente personaje, con la misma velocidad que la compañía que fundó en su dormitorio de Harvard, en 2004. El deseo de la gente por saber qué pasa dentro de Facebook y con su fundador, parece insaciable. La personalidad y el estilo empresarial de Zuckerberg despiertan una gran curiosidad; retratos ficticios de Hollywood y rumores de Wall Street han armado el rompecabezas de este joven emprendedor, innovador y visionario. Dada la capitalización actual de Facebook en el mercado y la cantidad de usuarios a nivel mundial claramente hay mucho más de Zuckerberg que cualquier retrato simplificado puede transmitir. El chico multimillonario: Mark Zuckerberg en sus propias palabras es el acercamiento más íntimo y con mayor autoridad del hombre detrás de Facebook y la generación entera que le dio tanto éxito; el aparente heredero tecnológico de Steve Jobs y Bill Gates habla de la tecnología, la innovación, la privacidad, los hackers, Facebook, Harvard, los gemelos Winklevoss y su ex socio Eduardo Saverin. Como el pionero emprendedor que es, Zuckerberg ha probado ser un estratega calculador y sin escrúpulos, comprometido de manera absoluta con su visión. Facebook existe actualmente como una herramienta social para mantener una comunicación viva y de primer nivel, y un modelo de negocios del siglo XXI que lleva a las compañías de tecnología de la siguiente generación hacia un clima económico motivado por la inevitabilidad de un mercado global saturado de tecnología social. El potencial de Facebook es desconocido, pero la clave de su éxito depende de las ideas y la visión de "Zuck".