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JetBlue Airways: Valentine's Day 2007
by Gary P. Pisano Virginia A. Fuller Robert S. HuckmanDescribes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February 2007 crisis, which forced the airline to cancel more than 1,000 flights over the course of six days. In addition, discusses the initial response to the crisis by CEO David Neeleman and his management team. Students are provided with the opportunity to evaluate this response in terms of its impact on customer relations, growth prospects, and ongoing operations for JetBlue.
JetBlue Airways: Managing Growth
by Gary P. Pisano Robert S. HuckmanConsiders the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February 2007. In 2005, JetBlue-typically viewed as a low-cost carrier (LCC)-made a move that is often considered antithetical to the LCC model. Specifically, JetBlue moved from a single aircraft type (i.e., the Airbus 320, or A320) to a fleet with two types of aircraft by adding the smaller Embraer 190, or E190. Students are initially asked to consider the impact of this decision on JetBlue's operations strategy and business model. They are then asked to consider how the reductions in aircraft capacity growth should be spread across the two plane types. This discussion hinges not only on issues of aircraft efficiency but also on those of operational focus and the ultimate competitive priorities of the airline as a whole.
JetBlue Airways: Deicing at Logan Airport
by Douglas Fearing Robert S. HuckmanThe case explores a deicing capacity expansion decision made by JetBlue at Boston Logan International Airport in the summer of 2010. The need for capacity expansion was driven by significant challenges faced during the previous winter combined with substantial scheduled growth for the upcoming winter.
JetBlue: Relevant Sustainability Leadership
by David Freiberg George SerafeimIn 2017, JetBlue, the airline founded on the mission to "bring humanity back to air travel", became one of the first companies to report performance according to the Sustainability Accounting Standards Board (SASB) standards and was first among airlines to adopt the recommendations of the Task Force for Climate-related Financial Disclosures. Despite operating as a smaller player in an industry dominated by few legacy competitors, JetBlue saw themselves as a driver of industry progress. However, was JetBlue's leadership "relevant sustainability leadership"? Moreover, how could developing metrics and improved performance on material sustainability issues be used as an instrument for change management? JetBlue wanted to achieve best-in-class performance on SASB metrics, as they believed sustainability was more than simply a risk mitigation tool. Was it? If so, how could JetBlue receive credit from investors, and competitors, for their sustainability leadership?
JetBlue: Relevant Sustainability Leadership (A)
by David Freiberg George SerafeimIn 2017, JetBlue, the airline founded on the mission to "bring humanity back to air travel", was considering becoming one of the first companies to report its sustainability performance according to the Sustainability Accounting Standards Board (SASB) standards. SASB standards identified climate change, labor issues, and corporate governance issues as important considerations for companies in the airline industry. Despite operating as a smaller player in an industry dominated by few legacy competitors, JetBlue leadership saw the company as a driver of industry progress. However, would the adoption of SASB standards help JetBlue achieve the goal of "relevant sustainability leadership?" How developing metrics and improved performance on material sustainability issues could be used as an instrument for change management? Should Sophia Mendehlson, the Chief Sustainability Officer, integrated Environmental, Social and Governance (ESG) metrics in the regulated fillings as in the 10-K, in separate sustainability reporting mediums, or as a separate report? JetBlue believed sustainability was more than simply a risk mitigation tool. Was it?
Jetzt Design Thinking anwenden: In 7 Schritten Zu Kundenorientierten Produkten Und Dienstleistungen (Essentials)
by Daniel R. SchallmoDas vorliegende essential enthält Grundlagen zu Design Thinking und ein Vorgehensmodell. Das Vorgehensmodell wird einmal überblicksartig mit seinen sieben Phasen und deren Zielsetzung, Aktivitäten, Input und Ergebnissen erläutert. Im Anschluss werden die Phasen mit Leitfragen und relevanten Techniken detailliert behandelt, um so das Vorgehensmodell für Design Thinking verstehen und erfolgreich anwenden zu können. Dies ermöglicht den Leserinnen und Lesern, mittels Design Thinking kundenorientierte Produkte und Dienstleistungen zu gestalten und diese in ein Geschäftsmodell zu integrieren.
Jetzt digital transformieren: So gelingt die erfolgreiche Digitale Transformation Ihres Geschäftsmodells (essentials)
by Daniel R.A. SchallmoIn diesem essential erl#65533;utert Daniel R. A. Schallmo die Digitale Transformation von Gesch#65533;ftsmodellen, dargestellt an drei Beispielen. Ferner zeigt der Autor bestehende Ans#65533;tze zur Digitalen Transformation auf und entwickelt auf dieser Basis eine Roadmap, die ein Vorgehen in f#65533;nf Phasen beinhaltet. Die Digitale Transformation er#65533;ffnet neue M#65533;glichkeiten der Vernetzung und Kooperation unterschiedlicher Akteure, die z. B. Daten austauschen und somit Prozesse ansto#65533;en. In diesem Zusammenhang spielt insbesondere die Digitale Transformation von Gesch#65533;ftsmodellen eine wichtige Rolle, da Gesch#65533;ftsmodelle unterschiedliche Elemente enthalten, die digital transformiert werden k#65533;nnen.
Jetzt digital transformieren: So Gelingt Die Erfolgreiche Digitale Transformation Ihres Geschäftsmodells (Essentials)
by Daniel R. A. SchallmoDaniel R. A. Schallmo erläutert in der 2. Auflage dieses essentials die Digitale Transformation von Geschäftsmodellen, dargestellt an drei Beispielen. Die 1. Auflage wurde überarbeitet und um einen wesentlichen Punkt ergänzt: die Einordnung der Digitalen Transformation von Geschäftsmodellen in den Gesamtkontext der Digitalisierung. Ferner zeigt der Autor bestehende Ansätze zur Digitalen Transformation auf und entwickelt auf dieser Basis eine Roadmap, die ein Vorgehen in fünf Phasen beinhaltet. Neue Möglichkeiten der Vernetzung und Kooperation unterschiedlicher Akteure können eröffnet werden, die z. B. Daten austauschen und somit Prozesse anstoßen. In diesem Zusammenhang spielt insbesondere die Digitale Transformation von Geschäftsmodellen eine wichtige Rolle, da Geschäftsmodelle unterschiedliche Elemente enthalten, die digital transformiert werden können.
The Jevons Paradox and the Myth of Resource Efficiency Improvements (Earthscan Research Editions Ser.)
by Blake Alcott Mario Giampietro Kozo Mayumi John Polimeni?The Jevons Paradox?, which was first expressed in 1865 by William Stanley Jevons in relation to use of coal, states that an increase in efficiency in using a resource leads to increased use of that resource rather than to a reduction. This has subsequently been proved to apply not just to fossil fuels, but other resource use scenarios. For example, doubling the efficiency of food production per hectare over the last 50 years (due to the Green Revolution) did not solve the problem of hunger. The increase in efficiency increased production and worsened hunger because of the resulting increase in population. The implications of this in today?s world are substantial. Many scientists and policymakers argue that future technological innovations will reduce consumption of resources; the Jevons Paradox explains why this may be a false hope. This is the first book to provide a historical overview of the Jevons Paradox, provide evidence for its existence and apply it to complex systems. Written and edited by world experts in the fields of economics, ecological economics, technology and the environment, it explains the myth of efficiency and explores its implications for resource usage (particularly oil). It is a must-read for policymakers, natural resource managers, academics and students concerned with the effects of efficiency on resource use.
Jevons' Paradoxes: William Stanley Jevons and the Roots of Biophysical and Neoclassical Economics (SpringerBriefs in Energy)
by Kent KlitgaardIn 1865, economist William Stanley Jevons published The Coal Question, describing the crucial role that coal played in British economic development. Here, he enunciated what has come to be known as the Jevons paradox, which stated that improvements in resource efficiency leads to greater resource use as the expansion of scale occasioned by lower operating costs overwhelms the savings due to greater efficiency. The implications for any sustainability scenario are enormous and a major theme of this book. While The Coal Question provided the theory that was a precursor to peak oil and resource limits to growth, it was followed six years later by the Theory of Political Economy, the first English-language work of neoclassical economics, which denies the importance of energy as a special commodity. In spite of this apparent contradiction, in this book biophysical economist Kent Klitgaard makes clear that there is no epistemological break between The Coal Question and Theory of Political Economy. Indeed, the Jevons paradox makes little sense in the absence of a behavioral theory grounded in marginal utility, which recognizes the satisfaction that each of us gains as consumers of one more unit of a good or service. Jevons could not solve this paradox in light of his belief that coal mines were becoming exhausted and more expensive to operate, and that there was no substitute for coal. However, he was uninterested in questions of sustainability; rather, he wanted to maintain British industrial and imperial dominance. Did the eventual substitution of oil for coal simply allow us to run through other resources at an accelerated rate? Indeed, the petroleum economy of the 20th and early 21st centuries has presented vastly expanded opportunities for the operation of the Jevons Paradox. This book shows the connections among the different paradoxes in Jevons’ work, and exposes the potentially fatal flaws that confound technological solutions to the sustainability challenge.
Jewish Bankers and the Holy See: From the Thirteenth to the Seventeenth Century (Routledge Library Editions: Banking & Finance)
by Leon PoliakovThe Jewish community in Rome is the oldest in Europe, the only one to have existed continuously for over 2,000 years. This detailed study of the Jewish banking community in Italy is therefore of special value and interest. Poliakov’s classic account of the rise and fall of the Jewish bankers is at the same time the story of medieval finance in general, its decline, and the birth of ‘modern’ finance. The author traces the economic and theological implication of each stage in the ambiguous relationship that developed between the Jewish money trade and the Holy See. He shows that the protection enjoyed by the Jews from the Holy See had not only theological, but also economic roots. The study ends with an account of the introduction of modern, ‘capitalist’ techniques and of the consequent inevitable decline of the Jewish money trade.
Jewish Cattle Traders in the German Countryside, 1919–1939: Economic Trust and Antisemitic Violence
by Stefanie FischerJewish Cattle Traders in the German Countryside, 1919–1939, explores the social and economic networks in which this group operated and the informal but durable bonds between Jewish cattle traders and farmers that not even incessant Nazi attacks could break.Stefanie Fischer combines approaches from social history, economic history, and sociology to challenge the longstanding cliché of the shady Jewish cattle dealer. By focusing on trust and social connections rather than analyzing economic trends, Fischer exposes the myriad inconsistencies that riddled the process of expelling the Jews from Germany.Jewish Cattle Traders in the German Countryside, 1919–1939, examines the complexities of relations between Jews and non-Jews who were engaged in economic and social exchange. In the process, Fischer challenges previous understandings of everyday life under Nazi rule and discovers new ways in which Jewish agency acted as a critical force throughout the exclusionary processes that took place in Hitler's Germany.
Jewish Consumer Cultures in Nineteenth and Twentieth-Century Europe and North America (Worlds of Consumption)
by Paul Lerner Uwe Spiekermann Anne SchenderleinThis book investigates the place and meaning of consumption in Jewish lives and the roles Jews played in different consumer cultures in modern Europe and North America. Drawing on innovative, original research into this new and challenging field, the volume brings Jewish studies and the history and theory of consumer culture into dialogue with each other. Its chapters explore Jewish businesspeople's development of niche commercial practices in several transnational contexts; the imagining, marketing, and realization of a Jewish national homeland in Palestine through consumer goods and strategies; associations between Jews, luxury, and gender in multiple contexts; and the political dimensions of consumer choice. Together the essays in this volume show how the study of consumption enriches our understanding of modern Jewish history and how a focus on consumer goods and practices illuminates the study of Jewish religious observance, ethnic identities, gender formations, and immigrant trajectories across the globe.
Jewish Economies (Volume 2): Development and Migration in America and Beyond: Comparative Perspectives on Jewish Migration
by Simon Kuznets Stephanie Lo E. Glen WeylNobel Laureate Simon Kuznets, famous as the founder of modern empirical economics, pioneered the quantitative study of the economic history of the Jews. Yet, until now, his most important work on the subject was unpublished. This second collection of previously unavailable material issued by Transaction brings to the public, for the first time, the most important economic work written on Jewish migration since that of Werner Sombart a century ago.This volume of Kuznets' work includes three main essays. The first, titled "Immigration and the Foreign Born," was Kuznets' first work on immigration and discusses the impact of the general foreign born on the U.S. Kuznets and his co-author, Ernest Rubin, offer the essay as a quantitative antidote to the misinformation that led many Jews to support the restrictions ending Jewish migration in the 1920s. The second, "Israel's Economic Development," discusses the impact of mass immigration and other factors on Israeli productivity, providing in English for the first time one of the first detailed studies of the economic development of the state of Israel. The final essay, on "Immigration of Russian Jews to the United States," is the most famous of Kuznets' writings and provides a clear view, backed by a seminal paper that launched the contemporary social scientific study of Jewry. It discusses the details of the labor force, skills, and general structure of Eastern European Jewish immigrants to the U.S.
Jewish Forced Labor in Romania, 1940–1944 (Framing The Global Ser.)
by Dallas MichelbacherThis study of the Antonescu regime&’s forced-labor system &“offers precious insights to historians and social scientists alike&” (Dennis Deletant, author of Ion Antonescu: Hitler&’s Forgotten Ally). Between Romania&’s entry into World War II in 1941 and the ouster of dictator Ion Antonescu three years later, over 105,000 Jews were forced to work in internment and labor camps, labor battalions, government institutions, and private industry. Particularly for those in the labor battalions, this period was characterized by extraordinary physical and psychological suffering, hunger, inadequate shelter, and dangerous or even deadly working conditions. And yet the situation that arose from the combination of Antonescu&’s paranoias and the peculiarities of the Romanian system of forced-labor organization meant that most Jewish laborers survived.Jewish Forced Labor in Romania explores the ideological and legal background of this system of forced labor, its purpose, and its evolution. Author Dallas Michelbacher examines the relationship between the system of forced labor and the Romanian government&’s plans for the &“solution to the Jewish question.&” In doing so, Michelbacher highlights the key differences between the Romanian system of forced labor and the well-documented use of forced labor in Nazi Germany and neighboring Hungary. Jewish Forced Labor in Romania explores the internal logic of the Antonescu regime and how it balanced its ideological imperative for antisemitic persecution with the economic needs of a state engaged in total war whose economy was still heavily dependent on the skills of its Jewish population.
Jewish Gold Country (Images of America)
by Jonathan L. FriedmannThe discovery of gold at Sutter's Mill in Coloma on January 24, 1848, initiated one of the largest migrations in US history. Between 1849 and 1855, hundreds of thousands of migrants arrived in Northern California hoping to find gold in the foothills of the Sierra Nevada. The rapid population growth and economic prosperity led to boomtowns, banks, and railroads, making California eligible for statehood in 1850. An international cast of gold-seekers, merchants, and tradespeople arrived by land and through the port of San Francisco, which was transformed from a small village to a cosmopolitan metropolis. Jewish pioneers, many of whom had been merchants in Europe, opened stores and businesses in small towns and mining camps in and around the Mother Lode. They established benevolent societies and cemeteries, founded synagogues and companies, held public office and positions of influence, and contributed greatly to the multicultural fabric of the Gold Country.
A Jewish Guide in the Holy Land
by Jackie FeldmanFor many Evangelical Christians, a trip to the Holy Land is an integral part of practicing their faith. Arriving in groups, most of these pilgrims are guided by Jewish Israeli tour guides. For more than three decades, Jackie Feldman--born into an Orthodox Jewish family in New York, now an Israeli citizen, scholar, and licensed guide--has been leading tours, interpreting Biblical landscapes, and fielding questions about religion and current politics. In this book, he draws on pilgrimage and tourism studies, his own experiences, and interviews with other guides, Palestinian drivers and travel agents, and Christian pastors to examine the complex interactions through which guides and tourists "co-produce" the Bible Land. He uncovers the implicit politics of travel brochures and religious souvenirs. Feldman asks what it means when Jewish-Israeli guides get caught up in their own performances or participate in Christian rituals, and reflects on how his interactions with Christian tourists have changed his understanding of himself and his views of religion.
Jewish Mad Men: Advertising and the Design of the American Jewish Experience
by Professor Kerri P. SteinbergIt is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns--from Levy's Rye Bread ("You don't have to be Jewish to love Levy's") to Hebrew National hot dogs ("We answer to a higher authority")--Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising--like Albert Lasker and Bill Bernbach--and lesser known "Mad Men" like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization.Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.
The Jews and Modern Capitalism
by Werner SombartSince its first appearance in Germany in 1911, Jews and Modern Capitalism has provoked vehement criticism. As Samuel Z. Klausner emphasizes, the lasting value of Sombart's work rests not in his results-most of which have long since been disproved-but in his point of departure. Openly acknowledging his debt to Max Weber, Sombart set out to prove the double thesis of the Jewish foundation of capitalism and the capitalist foundation of Judaism. Klausner, placing Sombart's work in its historical and societal context, examines the weaknesses and strengths of Jews and Modern Capitalism.
JFK and the Reagan Revolution: A Secret History of American Prosperity
by Brian Domitrovic Lawrence KudlowThe fascinating, suppressed history of how JFK pioneered supply-side economics. John F. Kennedy was the first president since the 1920s to slash tax rates across-the-board, becoming one of the earliest supply-siders. Sadly, today's Democrats have ignored JFK's tax-cut legacy and have opted instead for an anti-growth, tax-hiking redistribution program, undermining America's economy. One person who followed JFK's tax-cut growth model was Ronald Reagan. This is the never-before-told story of the link between JFK and Ronald Reagan. This is the secret history of American prosperity. JFK realized that high taxes that punished success and fanned class warfare harmed the economy. In the 1950s, when high tax rates prevailed, America endured recessions every two or three years and the ranks of the unemployed swelled. Only in the 1960s did an uninterrupted boom at a high rate of growth (averaging 5 percent per year) drive a tremendous increase in jobs for the long term. The difference was Kennedy's economic policy, particularly his push for sweeping tax-rate cuts. Kennedy was so successful in the '60s that he directly inspired Ronald Reagan's tax cut revolution in the 1980s, which rejuvenated the economy and gave us another boom that lasted for two decades. Lawrence Kudlow and Brian Domitrovic reveal the secret history of American prosperity by exploring the little-known battles within the Kennedy administration. They show why JFK rejected the advice of his Keynesian advisors, turning instead to the ideas proposed by the non-Keynesians on his team of rivals. We meet a fascinating cast of characters, especially Treasury Secretary Douglas Dillon, a Republican. Dillon's opponents, such as liberal economists Paul Samuelson, James Tobin, and Walter Heller, fought to maintain the high tax rates--including an astonishing 91% top rate--that were smothering the economy. In a wrenching struggle for the mind of the president, Dillon convinced JFK of the long-term dangers of nosebleed income-tax rates, big spending, and loose money. Ultimately, JFK chose Dillon's tax cuts and sound-dollar policies and rejected Samuelson and Heller. In response to Kennedy's revolutionary tax cut, the economy soared. But as the 1960s wore on, the departed president's priorities were undone by the government-expanding and tax-hiking mistakes of Presidents Johnson, Nixon, Ford, and Carter. The resulting recessions and the "stagflation" of the 1970s took the nation off its natural course of growth and prosperity-- until JFK's true heirs returned to the White House in the Reagan era. Kudlow and Domitrovic make a convincing case that the solutions needed to solve the long economic stagnation of the early twenty-first century are once again the free-market principles of limited government, low tax rates, and a strong dollar. We simply need to embrace the bipartisan wisdom of two great presidents, unleash prosperity, and recover the greatness of America.From the Hardcover edition.
Jiamei Dental: Private Health Care in China
by William C. Kirby G. A. DonovanWith the recent announcement from the Chinese government that the country's healthcare system was going to undergo reform, Jiamei Dental Chairman Liu Jia wondered what that meant for his 15 year-old dental clinic business. Founded in 1993, Jiamei Dental Medical Management Group ("Jiamei") rode the wave of China's rapid economic development and had become China's largest private dental chain with 84 clinics in Beijing and seven other major cities. But China was changing fast, and Liu acknowledged that Jiamei's ongoing expansion depended on many factors beyond its control, notwithstanding government reform, Jiamei was also faced with pressures from its private equity general partners. The year 2009 was shaping up to be a pivotal one for Jiamei. It had planned to open dozens more clinics during the year. At the same time, Liu was facing stiff competition from regional and international private dental clinic competitors, high-end private hospitals, and now possibly the government. These factors offered new complexities into the expansion plans of this entrepreneurial firm.
Jibo: A Social Robot for the Home
by Christine Snively Jeffrey J. BussgangIn January 2015, Jibo Inc. had completed a raise of $25.3 million in Series A financing after a successful 2014 crowdfunding campaign for pre-orders of Jibo, the first social robot for the home. Over 4,800 Jibo units were pre-ordered, generating $2.6 million in sales. On one snowy morning in January, CEO Steve Chambers met with co-founder and Chief Scientist Dr. Cynthia Breazeal and newly-hired VP of Consumer & Development Relations Lynda Smith to prepare for their first meeting with the board. The team planned to discuss Jibo's business development strategy, and considered how best to engage with the developer community to expand Jibo's portfolio of capabilities. How could the team best attract third-party developers to create Jibo Skills (apps) for this new platform that would not ship until 2016? Should the team develop a full set of Jibo Skills in-house? The team also hoped to establish partnerships with large content providers. How could they convince potential partners that Jibo was a worthwhile investment?
Jieliang Phone Home! (A)
by Ethan S. Bernstein Willy Shih Nina BilimoriaAt Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators-bright and capable young men and (mostly) women like Jieliang Hao-are motivated to improve line productivity through small innovations for faster assembly and have discovered many ways to increase their performance. Meanwhile a globally networked team of manufacturing experts led by Marty Cole, the case protagonist, is trying to spread best practice from other sites around the globe. Unfortunately these two processes sometimes inadvertently clash, presenting a management challenge. The case helps students examine the implicit assumptions managers make in organizing work inside a factory. These assumptions reflect theories of worker behavior and motivation in combination with managers' beliefs of what constitutes "best practice." Students are offered an opportunity to dissect these lean manufacturing theories and recognize that in this particular implementation, implementation of best practice without sufficient consideration of the interplay of theories on motivation has led to unexpected outcomes. The case offers an opportunity to explore the link between work design and compensation and to understand the differences between compensation and motivation. The case frames the role of the general manager in setting up work structures and compensation systems in a very traditional and explicit setting, one where linkages should be clearly visible yet assumptions are often deeply buried and implicit. Our expectation is that students will see the lessons generalize to most, if not all, of the organizations where they have worked. There are three cases: the (A) case describes the management view, the (B) case describes the direct labor worker view, and the (C) case details the results of an employee survey that was conducted on two manufacturing lines.
Jieliang Phone Home! (B)
by Willy Shih Ethan S. Bernstein Nina BilimoriaAt Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators-bright and capable young men and (mostly) women like Jieliang Hao-are motivated to improve line productivity through small innovations for faster assembly and have discovered many ways to increase their performance. Meanwhile a globally-networked team of manufacturing experts led by Marty Cole, the case protagonist, is trying to spread best practice from other sites around the globe. Unfortunately these two processes sometimes inadvertently clash, presenting a management challenge. The case helps students examine the implicit assumptions managers make in organizing work inside a factory. These assumptions reflect theories of worker behavior and motivation in combination with managers' beliefs of what constitutes "best practice." Students are offered an opportunity to dissect these lean manufacturing theories and recognize that in this particular implementation, implementation of best practice without sufficient consideration of the interplay of theories on motivation has led to unexpected outcomes. The case offers an opportunity to explore the link between work design and compensation, and understand the differences between compensation and motivation. The case frames the role of the general manager in setting up work structures and compensation systems in a very traditional and explicit setting, one where linkages should be clearly visible yet assumptions are often deeply buried and implicit. Our expectation is that students will see the lessons generalize to most, if not all, of the organizations where they have worked. There are three cases: the (A) case describes the management view, the (B) case describes the direct labor worker view, and the (C) case details the results of an employee survey that was conducted on two manufacturing lines.
Jieliang Phone Home! (C)
by Ethan S. Bernstein Willy Shih Nina BilimoriaAt Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators - bright and capable young men and (mostly) women like Jieliang Hao are motivated to improve line productivity through small innovations for faster assembly and have discovered many ways to increase their performance. Meanwhile a globally-networked team of manufacturing experts led by Marty Cole, the case protagonist, is trying to spread best practice from other sites around the globe. Unfortunately these two processes sometimes inadvertently clash, presenting a management challenge. The case helps students examine the implicit assumptions managers make in organizing work inside a factory. These assumptions reflect theories of worker behavior and motivation in combination with managers' beliefs of what constitutes "best practice." Students are offered an opportunity to dissect these lean manufacturing theories and recognize that in this particular implementation, implementation of best practice without sufficient consideration of the interplay of theories on motivation has led to unexpected outcomes. The case offers an opportunity to explore the link between work design and compensation, and understand the differences between compensation and motivation. The case frames the role of the general manager in setting up work structures and compensation systems in a very traditional and explicit setting, one where linkages should be clearly visible yet assumptions are often deeply buried and implicit. Our expectation is that students will see the lessons generalize to most, if not all, of the organizations where they have worked. There are three cases: the (A) case describes the management view, the (B) case describes the direct labor worker view, and the (C) case details the results of an employee survey that was conducted on two manufacturing lines.