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Landslides in Sensitive Clays
by Jean-Sébastien L'Heureux Ariane Locat Serge Leroueil Denis Demers Jacques LocatLandslides in sensitive clays represent a major hazard in the northern countries of the world such as Canada, Finland, Norway, Russia, Sweden and in the US state of Alaska. Past and recent examples of catastrophic landslides at e. g. Saint-Jean-Vianney in 1971, Rissa in 1979, Finneidfjord in 1996 and Kattmarka in 2009 have illustrated the great mobility of the remolded sensitive clays and their hazardous retrogressive potential. These events call for a better understanding of landslide in sensitive clay terrain to assist authorities with state-of-the-art hazard assessment methods, risk management schemes, mitigation measures and planning. During the last decades the elevated awareness regarding slope movement in sensitive clays has led to major advances in mapping techniques and development of highly sophisticated geotechnical and geophysical investigation tools. Great advances in numerical techniques dealing with progressive failure and landslide kinematic have also lead to increase understanding and predictability of landslides in sensitive clays and their consequences. This volume consists of the latest scientific research by international experts dealing with geological, geotechnical and geophysical aspects of slope failure in sensitive clays and focuses on understanding the full spectrum of challenges presented by landslides in such brittle materials.
Landslides in Sensitive Clays
by Vikas Thakur Jean-Sébastien L’heureux Ariane LocatThis book gathers the most recent scientific research on the geological, geotechnical and geophysical aspects of slope failure in sensitive clays. Gathering contributions by international experts, it focuses on understanding the complete and practical spectrum of challenges presented by landslides in such complex materials. Based on sound and validated research results, the book also presents several recommendations that could be implemented in the guidelines or code-of-practice. These recommendations cover topics including the characterization and behavior of sensitive clays; the pre-failure, failure and post-failure stages of sensitive clays; mapping and identification methods; climate change; hazard assessment; and risk management. Sensitive clays are known for their potential for causing large landslides, which pose a serious risk to human lives, infrastructure, and surrounding ecosystems within their reach. This has been demonstrated by the recent catastrophic landslides in e. g. S#65533;rum (2016), Skjeggestad (2015), Statland (2014), Byneset (2012), St-Jude (2010), Lyngen (2010) and Kattmarka (2009). The 2015 collapse of the Skjeggestad Bridge in Norway - which was due to a landslide in sensitive clay - alone costs millions of dollars in repairs. Recently, efforts are being made to increase society's ability to cope with such landslide hazards. Geoscientists are now expected to provide input to the agencies responsible for landslide-risk preparedness. In other words, geoscientists' role is not only to act as technologists to establish new theories, but also to go the extra mile to implement them in practice, so as to find meaningful solutions to geotechnical problems.
Landslides in the Himalayan Region: Risk Assessment and Mitigation Strategy for Sustainable Management (Disaster Risk Reduction)
by Uday Chatterjee K. C. Lalmalsawmzauva Brototi Biswas Subodh Chandra PalThis book explores a platform for insightful discussions and scientific discourse on various aspects of landslides and their risk management, with insights focused on the Himalayan states at a sub-regional level. A fundamental reference is thus provided for further research not only in landslides but also in associated natural hazards. The book is divided into four major parts, starting from conceptual models in approaching landslide risk, followed by evaluation of risk, management of landslide risk, end-to-end solutions for landslide risk assessment, and a synopsis. Included are topics such as the nature of landslide hazard impact, scale dependency in landslide hazard and risk analysis, and systematic procedures of landslide hazard mapping for risk assessment using spatial prediction models. The book also covers such important aspects as the response of the insurance industry to landslide risk and the role of administrative bodies in landslide risk assessment and sustainable management. Readers gain ample knowledge through case studies regarding the types of landslides in the Himalayan region, which will help them in their future research hypotheses.
The Langer Lab: Commercializing Science
by Ayr Muir-Harmony H. Kent Bowen Bryce C. Lapierre Alex KazaksProfessor Robert Langer's laboratory at MIT is the source of an unusually large number of published papers, patents, and technology licenses to start-up and established companies in the biomedical industry. Explores Langer's leadership and other factors that create a successful research enterprise.
Langfristiges Planen
by Georg KampDas Projekt entwickelt einheitliche methodologische Grundlagen für eine langfristige Planung, deren Umsetzung die Nachhaltigkeit des individuellen wie des gesellschaftlichen Handelns möglichst verlässlich sichert. Die Arbeitsplanung folgt dem bewährten Projektgruppenprinzip der ,,Europäischen Akademie". Dabei erarbeitet eine interdisziplinär zusammengesetzte Projektgruppe gemeinsam Lösungen zu einem definierten Themenbereich. Eine inhaltliche Präzisierung des Programms erfolgt zunächst durch die sogenannte Kerngruppe. In dieser sind Experten aus den wissenschaftlichen Disziplinen Nachhaltigkeitsökonomik, experimentelle Ökonomik, Ethik/praktische Philosophie, Politikwissenschaft beziehungsweise Institutionentheorie vertreten. Zur intensiven Bearbeitung des präzisierten Programms wird die Projektgruppe um Vertreterinnen und Vertreter aus weiteren einschlägigen Disziplinen erweitert. Diese Disziplinen können sein: Soziologie, Rechtswissenschaft, Wissenschaftstheorie und Governanceforschung. In insgesamt elf Gruppensitzungen und zwei Evaluierungskonferenzen sowie einzelthemenbezogenen Fachgesprächen und Workshops entwickeln die Projektgruppenmitglieder ausgehend von disziplinär erstellten Textvorlagen eine von allen mitgetragene Studie. Mit dieser Herangehensweise werden zugleich eine Erweiterung des methodischen Instrumentariums der Nachhal-tigkeitsökonomik sowie insgesamt eine Verbesserung des Planens, Entscheidens und Handelns in nachhaltigkeits - ökonomischen Zusammenhängen angestrebt.
Language and Development in Africa
by H. Ekkehard WolffDevelopment is based on communication through language. With more than two thousand languages being used in Africa, language becomes a highly relevant factor in all sectors of political, social, cultural and economic life. This important sociolinguistic dimension hitherto remains underrated and under-researched in 'Western' mainstream development studies. The book discusses the resourcefulness of languages, both local and global, in view of the ongoing transformation of African societies as much as for economic development. From a novel 'applied African sociolinguistics' perspective it analyses the continuing effects of linguistic imperialism on postcolonial African societies, in particular regarding the educational sector, through imposed hegemonic languages such as Arabic and the ex-colonial languages of European provenance. It offers a broad interdisciplinary scientific approach to the linguistic dimensions of sociocultural modernisation and economic development in Africa, written for both the non-linguistically trained reader as much as for the linguistically trained researcher and language practitioner.
Language and Globalization: "Englishnization" at Rakuten (A)
by Tsedal NeeleyHiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces Englishnization - a highly publicized aggressive two-year English proficiency mandate for all 7,100 of Rakuten's Japanese employees. Mikitani's goal is not only to ensure the success of the organization, but also to break down linguistic and cultural boundaries in Japanese society. At the time, only an estimated 10% of the Japanese staff could function in English. The stakes are high: those who do not reach their target score by the deadline risk being demoted. As Englishnization progresses, loss of productivity, lack of time to study, and conflicted views among managers impede staff success. Some employees even question the relevance of Englishnization, particularly for staff working exclusively in Japan. Fifteen months since the announcement, the vast majority had not yet reached their target English proficiency scores. With the deadline rapidly approaching, Mikitani must decide how to proceed to ensure the success of Englishnization, the continued global rise of his organization, and even the future of Japan.
Language and the Market Society: Critical Reflections on Discourse and Dominance (Routledge Critical Studies In Discourse Ser. #2)
by Gerlinde MautnerIn education, politics and religion, there are strong indications that discourse is becoming marketized. Around the world, government ministries have re-defined themselves as "service providers," universities draw up "market-driven" curricula, job seekers are asked to "package themselves" more effectively, and there are advertising agencies specializing in "the Christian marketplace." And it is not only word choice that is effected; higher-level linguistic patterns, such as genres and discursive practices (such as the text and talk connected with performance measurement and public relations), are also drawn into the orbit of market forces. Through an intricate dialectic, such patterns of linguistic choices, in turn, reinforce the social structures that shape them, further consolidating the marketization process. In a related development, language within the business domain itself is increasingly shaped by strategic planning and control, for example in branding, message design, and the promulgation of management buzzwords. Marketization thus emerges as a globally unfolding process in which language holds a key position as both cause and effect, and as both subject and object. The book examines these phenomena from a linguistic and critical perspective, drawing on critical discourse analysis, sociological treatises of market society, and critical management studies.
The Language of Branding: Theory, Strategies, and Tactics
by Dawn Lerman Robert J. Morais David LunaThe Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language. This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book’s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.
The Language of Business Meetings
by Michael HandfordThis innovative volume presents an in-depth study of the language used by participants in business meetings. The cutting-edge research draws on the Cambridge and Nottingham Business English Corpus (CANBEC), a unique resource which brings together meetings of different types both within and between companies, involving speakers whose roles and responsibilities vary, and who represent a range of nationalities and first languages. Keywords, concordance lines and discourse analysis provide thorough insights into aspects such as the structural stages of meetings, participants' discursive practices, interpersonal language and creativity, and power and constraint. The author concludes by making practical suggestions for using these findings to inform the teaching of business English.
The Language of Cash Flow: Understanding the Different Types
by Joe Knight Karen BermanTo see the full picture of your business, you need a cash flow statement. Although the statement seems easy to read, nonfinancial managers often need help understanding the fundamentals. This chapter provides an overview of the language used in cash flow statements. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."
The Language of Cash Flow
by Joe Knight Karen Berman John CaseAlthough a cash flow statement seems easy to read, nonfinancial managers often need help understanding the fundamentals. This chapter provides an overview of a cash flow statement.
The Language of Corporate Communication: Functional, Pragmatic and Cultural Dimensions
by Elena N. MalyugaThis book explores diverse cultural and linguistic landscapes, unraveling the fusion of language, culture, and corporatism. It breaks new ground by examining lesser-known linguistic-cultural aspects of corporate communication. It provides deeper insights into conversational practices, cultural variations, and gender-specific speech aggression within the corporate realm. The book delves into functional aspects, such as corporate terminology and stylistic techniques, as well as the pragmatic dimension with humor and emotive language. Offering a unique perspective on corporate language, it deepens understanding of semantic dynamics and emphasizes language's power to meet diverse communication needs. The book is a must-read for corporate professionals, linguists, scholars, business leaders, communication consultants, and educators teaching the language of business and corporate communication. It is also an invaluable asset for anyone seeking to navigate the intricacies of corporate communication in today's globalized business landscape.
The Language of Cosmetics Advertising
by Helen RingrowThis book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires 'work' to fix its 'problems': flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.
The Language of Economics
by Robert E. MitchellThis Palgrave Pivot demonstrates that the inherited vocabularies of economics and other social sciences contain socially constructed words and theories that bias our very understanding of history and markets, bridging the empirical and moral dimensions of economics in general and inequality in particular. Wealth, GDP, hierarchies, and inequality are socially constructed words infused with moral overtones that academic philosophers and policy analysts have used to raise questions about "fairness" and "justice. " This short intellectual and epistemological history explores and elaborates a limited number of key inequality-related terms, concepts, and mental images invented by centuries of economists and others. The author challenges us to question the assumptions made concerning presumably value-free concepts such as inequality, wealth, hierarchies, and the policy goals a nation can be pursuing.
The Language of Employability: A Corpus-Based Analysis of UK University Websites
by Maria FotiadouThis book employs a corpus-based Critical Discourse Analysis (CDA) methodology to analyse the language used by university careers services in the UK. Drawing on a corpus which includes the public-facing websites of careers services from 24 Russell Group and 34 Post-92 universities, the author highlights some of the potentially problematic 'common-sense' views and ideas that are currently promoted to students using these services. She argues that the language used by university websites promotes neoliberal ideology and encourages the denaturalisation of such language. This book will be of interest to linguists, sociologists, education scholars, and scholars who are otherwise interested in the notion of employability.
The Language of Female Leadership
by Judith BaxterCould language be a reason why women are under-represented at senior level in the business world? Using data from senior management meetings, this book explores how female leaders use language to achieve their business and relational goals by arguing that senior women have to develop linguistic expertise in order to be effective leaders.
The Language of Global Development: A Misleading Geography (Routledge Studies in Development and Society)
by Marcin Wojciech SolarzTerms such as "Third World", "developing countries" and "Global South" are ubiquitous in the discipline of development studies, but they are often poorly defined, ideologically weighted and misleading. Taking an intellectual history approach, this book examines the most commonly used spatial terms in the language of development, tracing their origins, meanings, evolution and processes of popularisation and demonstrating how geographical, political and economic concepts were used or misused in creating these terms. The book looks at the origins and the changing nature of fundamental development divisions from prehistoric times to the present day and analyses the process of conceptualising the contemporary North-South divide, focusing especially on the start of spatial development terminology in the twentieth century. It uses detailed maps to assist the reader in visualising the geographical complexities of these spatial terms, and discusses more recently developed terms, such as "emerging markets" and "BRIC", which are key to understanding the modern world. This book provides a valuable resource for students and researchers in development studies, international relations, geography, sociology and anthropology, as well as practitioners in the field of development.
The Language of Global Success: How a Common Tongue Transforms Multinational Organizations
by Tsedal NeeleyFor nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization—the high-tech giant Rakuten—in the five years following its English lingua franca mandate. Neeley’s behind-the-scenes account explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences.Drawing on 650 interviews conducted across Rakuten’s locations in Brazil, France, Germany, Indonesia, Japan, Taiwan, Thailand, and the United States, Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”—someone detached from their mother tongue or home culture. Through her unfettered access to the inner workings of Rakuten, she reveals three distinct social groups: “linguistic expats,” who live in their home country yet have to give up their native language in the workplace; “cultural expats,” or native speakers of the lingua franca, who struggle with organizational values that are more easily transmitted after language barriers are removed; and finally “linguistic-cultural expats,” who, while native to neither the lingua franca nor the organization’s home culture, surprisingly have the easiest time adjusting to language changes. Neeley demonstrates that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, and that there are lessons to be learned for all global companies as they confront language and culture challenges.Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integrate language effectively to tap into the promise of globalization.
The Language of Leaders
by Kevin MurrayThe traditional model for what constitutes a good leader is changing and CEOs and HR professionals now say the ability to understand, motivate and inspire others is the characteristic that is most important when recruiting senior leaders. Based on original interviews with an extraordinary list of 60 top leaders from a wide range business and public sectors, The Language of Leaders, now in paperback, provides a unique insight into how they have responded to the demands of a transparent world, reports on what they have learned, and creates a lexicon for successful communication. Their message is resoundingly clear - communication is a now a crucial top three skill of leadership. Filled with actionable lessons and insights from leading CEOs of high-profile global organisations, The Language of Leaders is a book that anybody in a leadership position, or who aspires to lead, should read and keep on their desks.
The Language of Leadership: How to Engage and Inspire Your Team
by Joel SchwartzbergThe impression you make as a leader has the power to build, enhance, or sabotage your authority and ideas. Discover how to convey the essence of leadership with every interaction. Every communication leaders make—speaking, writing, posting, sharing, and even listening—has the power to either secure or sabotage their impact. But wanting to inspire and engage their team and knowing how to do it are two different things. In this book, Joel Schwartzberg suggests mindsets, tactics, tips, and examples to help readers reach that goal using the most powerful leadership tool available: a leader's voice. Whether managers are giving speeches, telling stories, sending emails, posting messages, recording videos, or running Zoom meetings, these are essential tools for establishing authority and galvanizing an audience. Readers will learn how to inspire instead of inform, communicate with purpose and power, and sell—not just share—their most important ideas.
The Language of Managerialism: Organizational Communication or an Ideological Tool?
by Thomas KlikauerThis book explains how management became Managerialism and how the language of managerialism was developed.Providing a comprehensive discussion of the managerialism-language interface, the book argues that firstly, managerialism itself has developed its distinctive language; and secondly, the two concepts of managerialism and language mutually depend upon each other. Written from the critical media studies perspective of the Frankfurt School of Critical Theory, the book reaches beyond simple business communication, illustrating how the language of managerialism is colonising the non-corporate lifeworld. The book concludes by offering fresh ideas on how to move beyond the language of managerialism.
The Language of Organizational Styling
by Lionel WeeThe ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies.
The Language of Success: Business Writing That Informs, Persuades, And Gets Results
by Tom SantLanguage is the medium of business. To be successful, we need to communicate effectively in writing. That’s true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. The Language of Success shows readers ho to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations. Now anyone can master the lost art of clear writing and: * eliminate ambiguities, jargon and grandiose claims * master proper paragraph structure so the message doesn’t get muddled * avoid wishy-washy or misleading terms like "world class" or "state of the art" * write clear concise sentences that follow the "first time right rule" * use e-mail professionally and efficiently * create career-enhancing reports Honest and authoritative, The Language of Success will gives readers practical techniques to help readers cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get their message heard.
The Language of Transition in Leadership: Your Calling as a Leader in a World of Change
by Jakob van Wielink Riet Fiddelaers-Jaspers Leo WilhelmIn this book, the authors utilise their decades of experience in leadership and coaching for change to help leaders develop the necessary skills to lead people and organisations in transition. Combining a scientific and practice-based approach, they show readers how to develop and maintain their own impactful leadership style while creating psychological safety in their teams. Leadership that achieves sustainable results comes from connecting past, present and future. Describing leadership as a journey, the book invites the reader to discover their calling and realise the importance of examining the roots of their leadership, before thinking about its destination. It gives leaders access to a new dimension of unprecedented growth and demonstrates the ways these lessons and skills can transform change into lasting transitions. Accessible and written in a lively style, The Language of Transition in Leadership is an important book for leaders and executives. It will also be of interest to coaches, organisational advisors, management consultants, students of leadership and those transitioning into the workforce.