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The Language of Trust
by Michael MaslanskyWhat to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust. Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them. Topics include: The mechanics and mindset of communicating with trust and credibility Choosing the right words: being positive, using plain English, being plausible, and personalizing a message Structuring a message: putting benefits before features, context before specifics, engagement before discussion, and customers' interests before the company's Case studies from personal finance, consumer products, public utilities, and other areas
The Language of World Trade Politics: Unpacking the Terms of Trade (RIPE Series in Global Political Economy)
by Klaus Dingwerth Clara WeinhardtOutcomes in major multilateral trade negotiations are conventionally explained as resulting from interests weighted by (trading) power. Offering a different overview of the concepts we use to talk about the international trade regime, this edited collection puts the ideational foundation of world trade politics centre stage, and critically examines the terms in which we make sense of world trade politics. The concepts used to make sense of world trade politics are often employed strategically, making some aspects of reality visible and others invisible. Reflecting upon ten key concepts from ‘trade’ itself to ‘protectionism’ and ‘justice’, this book poses two broad questions: first, how and by whom have the meanings of different terms used to describe, challenge and defend world trade politics been constructed? Second, how have the individual terms changed over time, and with what consequences? The editors and contributors draw on a broad range of theoretical approaches, from post-structuralism or cognitivism to normative theory, shedding new light on why certain trade issues and agendas win out over others, who benefits from the current system of trade governance, and what contemporary challenges the World Trade Organization faces. In doing so, the book speaks to a growing and diverse constructivist literature in International Political Economy. This book will be of interest to scholars, students and policy professionals working within International Relations, International Political Economy and economics.
Language, Race and the Global Jamaican
by Hubert Devonish Karen CarpenterThis book examines the racial and socio-linguistic dynamics of Jamaica, a majority black nation where the dominant ideology continues to look to white countries as models, yet which continues to defy the odds. The authors trace the history of how a nation of less than three million people has come to be at the centre of cultural, racial and linguistic influence globally; producing a culture than has transformed the way that the world listens to music, and a dialect that has formed the lingua franca for a generation of young people. The book will be of particular interest to students and scholars of Caribbean linguistics, Africana studies, diaspora studies, sociology of language and sociolinguistics more broadly.
Language Research in Multilingual Settings: Doing Research Knowledge Dissemination at the Sites of Practice (Communicating in Professions and Organizations)
by Lubie Grujicic-AlatristeThis book describes the steps undertaken by language researchers to disseminate their findings at sites of practice. It discusses questions that arise from such efforts and provides meaningful, real-life, first-hand accounts of both interactions with practitioners and practitioners’ feedback. The authors use narrative accounts, case studies, and semi-ethnographies of focus groups and workshops to draw a full picture of dissemination, its intricacies, multiple stakeholder interests, reflexivity challenges, and future relevance and responsibility for all parties involved. It is an attempt to fill the gap between the end of research domains and the places of dissemination of research findings, and the book will be of interest to applied linguistics researchers, students and scholars of organisational discourse, and practitioners working in multilingual settings.
Language-Sensitive Teaching and Learning: A Resource Book for Teachers and Teacher Educators
by Richard Rossner Rod BolithoThis textbook aims to raise teachers’ language awareness, to emphasise the importance of language and communication in enabling young people to reach their potential, and to develop their knowledge of how language and communication function in educational environments as well as outside. Laid out in a clear five-unit structure, and complemented by a range of classroom activities, reflective exercises, and case study examples from around the world, this book addresses the need for teachers to become more linguistically aware and sensitive in an accessible and reader-friendly way. It is an essential resource for pre-service and in-service teachers working with a range of age groups across the curriculum.
Language Teacher Emotion, Identity Learning and Curriculum Reform
by Shanshan YangThis book explores language teachers' identity learning through the lens of teacher emotions. This qualitative study, utilizing a longitudinal case study design, sets out to trace how four college English teachers at the case study university in East China respond emotionally towards the curriculum reform, how teacher identity learning takes place, and how emotions interact with the identity learning processes. Guided by the theoretical framework, this book adopts diversified methods to collect data across one academic year of curriculum implementation. It also discusses the findings which reveal that curriculum reform poses great emotional challenges for English as a Foreign Language (EFL) teachers, teachers who traverse across emotional geographies, orient to feeling rules, and perhaps translate emotion work into emotional capital. This book explores language teachers' identity learning.This book helps the researchers, policymakers, and other stakeholders involved in higher education policymaking to understand how EFL teacher emotions can be utilized to support EFL teachers' identity learning and thus sustain curriculum reform efforts.
Language That Leads: Communication Strategies that Inspire and Engage
by Kasia WezowskiInspire and motivate your team using powerful verbal and nonverbal communication strategies.Today&’s leaders need to use effective, empathetic communication to bring out the best in their team members and let each individual shine.Kasia Wezowski, a leading researcher on body language and communication skills, combines her cutting-edge research with Marshall Goldsmith&’s leadership development methodology in this practical and timely resource for leaders. Goldsmith believes that a leader&’s job is to bring out the best in each team member and Language That Leads breaks down the ten core qualities of leadership, providing easy-to-follow implementation steps to express, observe, and project these qualities effectively through verbal and nonverbal communication.In these pages, readers will learn:How to integrate adaptability, empathy, engagement, and transparency in interpersonal communication.How to cultivate courage, discipline, and integrity in order to build self-trust and garner trust from others.How to develop humility, positivity, and purpose in order to be a quietly powerful role model to team members.How to transform oneself internally to embody these ten qualities and empower others to do the same.
Language, Translation and Management Knowledge: A Research Overview (State of the Art in Business Research)
by Susanne TietzeThe book provides insights, description, and analysis over the knowledge production process within business, organization, and management research. Importantly, it does so from a language and translation perspective. It critically engages with the role of English in this process, provides theoretical argument for the need to include multilingualism in research. Translation is investigated as a concept for future inquiry. The book is expressive and formative of language-based research that is gaining momentum in business, management, and organization research. It offers conceptual innovation through a thorough treatment of multilingualism and translation as having potentiality to guide future empirical and theoretical research, and to dispel hidden hegemonic knowledge production practices. The readers will gain insights into the current status quo of language-based inquiry, discussions of multilingualism for research design and be informed about the philosophical underpinnings of language-based research. Specifically, the benefits are: review and summary of key publications in this field; discussion and analysis of hidden assumptions of knowledge production; a critical take on knowledge production; an outline and discussion of implications of multilingual research for research design and methods; discussion of philosophical underpinnings and a vision for future research. The book is an invaluable source for all research students whose projects contain elements of multilingual research, whether empirical or theoretical. Likewise, the growing body of researchers who take a language-sensitive approach to their research may read it as a source that both ‘pulls together’ the current knowledge status quo while offering discussions of future trajectories. The book is also extremely useful for the teaching of research methods in undergraduate, postgraduate or also Master or doctoral programmes, in particular as many students are not English native speakers and directly confronted with the subject matter of the book.
Languages of Labour
by John Belchem Neville KirkThis volume offers a multidisciplinary approach to the study of language in relation to the subject of history. The British and American contributors put forward the idea that language is a broadly based means of communication with contested and consensual meanings, and that such meanings must be revealed and evaluated by precise historical contextualisation of language and proper attention to established rules of historical method. The essays contend that the connections between the linguistic and the social must be rethought. The book aims to move beyond the unproductive fragmentation and relativism, the narrow textual range and the literal and anti-realist readings of the postmodern ’linguistic turn’ to offer a rigorous approach to the study of language and the subject of history.
The Languages of Leadership: How to use your words, actions and behaviours to influence your team, peers and boss
by Wendy BornMany of us have issues trying to lead disparate teams with multiple personalities, colleagues with conflicting agendas and bosses with minds of their own. The questions we often ask ourselves are: How do I manage my team leaders?; How do I manage my peers? How do I manage my own leader to stop making big promises to my team that I know they won't deliver on?The answer is to learn to master the languages of leadership. In this fascinating book, Wendy Born will show you how and teach you to make small changes that will have a big impact.
Lao People's Democratic Republic: Selected Issues and Statistical Appendix
by International Monetary FundA report from the International Monetary Fund.
Lapdesk Company: A South African FOPSE
by Daniel J. IsenbergShane Immelman, founding CEO of Lapdesk (South Africa), is facing several acute problems: a conflict between his director of marketing and his director of field operations; a dramatic increase in prices by a key supplier; and a major strategic alliance that does not seem to be moving forward. Lapdesk is a for profit social enterprise (FOPSE) dedicated to eradicating the shortage of classroom desks in public schools. What should Immelman do? Will Lapdesk achieve its mission?
Lapdesk Company: A South African FOPSE
by Daniel J. IsenbergShane Immelman, founding CEO of Lapdesk (South Africa), is facing several acute problems: a conflict between his director of marketing and his director of field operations; a dramatic increase in prices by a key supplier; and a major strategic alliance that does not seem to be moving forward. Lapdesk is a for profit social enterprise (FOPSE) dedicated to eradicating the shortage of classroom desks in public schools. What should Immelman do? Will Lapdesk achieve its mission?
L´apprendimento e le sue teorie
by Hiriyappa B Barbara Vanni“L'apprendimento e le sue teorie” riguarda argomenti come l'apprendimento e le sue componenti, i determinanti dell'apprendimento, il processo di apprendimento, i principi dell´apprendimento, il sistema di ricompensa organizzativo e i tipi di apprendimento. Il lettore di questo libro sarà in grado di: comprendere il campo dell´apprendimento e le sue teorie e discutere lo scenario di applicazione reale dei principi dell´apprendimento negli affari e nella gestione di un'organizzazione. Questo libro è una guida selettiva, una monografia semplice e pratica progettata per aiutare i ricercatori e gli studenti di psicologia, educazione e gli studiosi di economia e gestione. L'apprendimento porta quei cambiamenti permanenti necessari a imparare e apprendere durante tutto l´arco della vita.
L'apprentissage et ses théories
by Berenice Arrieta Cortés Hiriyappa BL’apprentissage et ses théories couvre des sujets tels que l'apprentissage et ses composantes, les déterminants de l'apprentissage, le processus d'apprentissage, les principes d'apprentissage, le système de récompense organisationnelle et les types d'apprentissage. Ce lecteur de livre sera capable de: Comprendre le domaine de l'apprentissage et ses théories et discuter du scénario réel des applications des principes d'apprentissage dans les affaires et la gestion d'une organisation. Ce livre est un guide sélectif, monographie simple, pratique, conçu pour aider les chercheurs et les étudiants de la psychologie, l'éducation, la gestion et les études commerciales.
A Lapsed Anarchist's Approach to Building a Great Business (Zingerman's Guide to Good Leading #1)
by Ari Weinzweig Bo BurlinghamThe first in a series of books by Zingerman's co-founding partner Ari Weinzweig examines the basic building blocks of the culture and structure we know now as Zingerman's. These approaches are applicable whether you're running a law office, a library, a restaurant, a record label, a software firm, or an organic farm. They are the behind-the-scenes "secret" stuff that goes into making a very special, sustainable business of any kind. Inc. Magazine calls it one of the Best Books for Business Owners.
The Laptop Millionaire
by Mark AnastasiGo from ZERO to $10,000 a month in 28 days and discover financial freedom online!Every day thousands of people are losing their jobs, their income, and their security--perhaps you are one of them. However, with the right strategies, you can easily achieve financial independence. The Laptop Millionaire provides easy to follow step-by-step strategies you can use to make real money online. Author Mark Anastasi reveals the exact strategies he used to make millions and includes the success stories of other millionaire Internet entrepreneurs. Whether you need an extra hundred dollars a day or want to start an Internet Empire, this book gives you the tools and advice you need.His no-fluff, no-filler strategies provide a blueprint to online success allowing you to discover the laptop lifestyle for yourself.How anyone can make $700-3,000 a week thanks to Twitter, Facebook, YouTube, and other Social Media sites The simple steps to creating an online business--featuring the 3 steps that led Mark to his first $10,000 a month business! How the 21 Millionaire Secrets can transform your life If you read and apply what Anastasi has laid out in his book, you will be well on your way to becoming a millionaire.
Larceny Games
by Brian TuohyMajor League Baseball claims it hasn't had a game fixed by gamblers since 1919. No points have been shaved in the NBA since 1954. And the NFL states no game of theirs has come under outside influence - ever. These, however, are lies. The proof resides in FBI files only recently uncovered and discussed in Larceny Games.
The Large-Cap Portfolio
by Thomas VillaltaThe practical guide to finding value and opportunity in large-cap stocks using investor behaviorLarge-Cap is an abbreviation of the term "large market capitalization" and refers to the stock of publicly traded companies with market capitalization values of roughly more than $10 billion, like Walmart, Microsoft, and Ford. Because of their size, the conventional view is that these companies do not present investors with an ability to be opportunistic. The Large-Cap Portfolio + Website argues that, contrary to popular perceptions, significant opportunities exist in these stocks.Written with a fluency that both the savvy amateur and professional investor will understand, the book fills a void in the market by offering the practitioner a methodology to identify and approach the major assumptions that underlie valuation, with an emphasis on issues that are more relevant to the analysis of large-cap stocks.Full of useful information on how to reap the rewards of stocks that most investors avoidPresents essential insights into understanding stock valuationIncludes an actionable chapter devoted to portfolio managementPacked with timely instruction, Large-Cap Portfolio gives readers invaluable insights and examples of how to build portfolios that will out-perform broad market benchmarks.
Large Dams in Asia
by Marcus NüsserThis book explores the multi-dimensional asymmetries of scale, time, and directions in the large dam controversy with a regional focus on Asia, especially on India and China. Whereas the concept of large-scale transformation of fluvial environments into technological hydroscapes originated in the West, widespread construction of large dams started in the countries of the Global South in the period after decolonisation. Construction and operation of large dams are amongst the most prestigious but also most sensitive development issues, often accompanied by massive resistance of adversely affected people and civil society organisations. Based on the notion of a contested politicised environment, various case studies are analysed to identify the dominant narratives and imaginations that shape the large dams debate. This volume largely contains contributions related to several subprojects from within the Cluster of Excellence 'Asia and Europe in a Global Context: Shifting Asymmetries in Cultural Flows', based at Heidelberg University, with several expert contributions from external researchers.
Large Databases in Economic History: Research Methods and Case Studies (Routledge Explorations in Economic History #67)
by Mark Casson Nigar Hashimzade‘Big data’ is now readily available to economic historians, thanks to the digitisation of primary sources, collaborative research linking different data sets, and the publication of databases on the internet. Key economic indicators, such as the consumer price index, can be tracked over long periods, and qualitative information, such as land use, can be converted to a quantitative form. In order to fully exploit these innovations it is necessary to use sophisticated statistical techniques to reveal the patterns hidden in datasets, and this book shows how this can be done. A distinguished group of economic historians have teamed up with younger researchers to pilot the application of new techniques to ‘big data’. Topics addressed in this volume include prices and the standard of living, money supply, credit markets, land values and land use, transport, technological innovation, and business networks. The research spans the medieval, early modern and modern periods. Research methods include simultaneous equation systems, stochastic trends and discrete choice modelling. This book is essential reading for doctoral and post-doctoral researchers in business, economic and social history. The case studies will also appeal to historical geographers and applied econometricians.
Large Deviations and Asymptotic Methods in Finance
by Peter K. Friz Jim Gatheral Archil Gulisashvili Antoine Jacquier Josef TeichmannTopics covered in this volume (large deviations, differential geometry, asymptotic expansions, central limit theorems) give a full picture of the current advances in the application of asymptotic methods in mathematical finance, and thereby provide rigorous solutions to important mathematical and financial issues, such as implied volatility asymptotics, local volatility extrapolation, systemic risk and volatility estimation. This volume gathers together ground-breaking results in this field by some of its leading experts. Over the past decade, asymptotic methods have played an increasingly important role in the study of the behaviour of (financial) models. These methods provide a useful alternative to numerical methods in settings where the latter may lose accuracy (in extremes such as small and large strikes, and small maturities), and lead to a clearer understanding of the behaviour of models, and of the influence of parameters on this behaviour. Graduate students, researchers and practitioners will find this book very useful, and the diversity of topics will appeal to people from mathematical finance, probability theory and differential geometry.
Large Group Decision Making: Creating Decision Support Approaches at Scale (SpringerBriefs in Computer Science)
by Iván Palomares CarrascosaThis SpringerBrief provides a pioneering, central point of reference for the interested reader in Large Group Decision Making trends such as consensus support, fusion and weighting of relevant decision information, subgroup clustering, behavior management, and implementation of decision support systems, among others. Based on the challenges and difficulties found in classical approaches to handle large decision groups, the principles, families of techniques, and newly related disciplines to Large-Group Decision Making (such as Data Science, Artificial Intelligence, Social Network Analysis, Opinion Dynamics, Behavioral and Cognitive Sciences), are discussed. Real-world applications and future directions of research on this novel topic are likewise highlighted.
The Large Industrial Enterprise: Some Spatial Perspectives (Routledge Library Editions: Industrial Economics #16)
by H.D. WattsLarge industrial enterprises are an important phenomena in advanced Western economies. They control large percentages of total industrial assets, employ millions of workers and together with their dependent satellite firms produce their own spatial patterns of employment, location of production capacity and flow of material and information, and thus dominate the economic base of whole towns. This study, first published in 1980, surveys a massive amount of work on large industrial firms, and features an in-depth study of the growth of large industrial enterprises in the UK brewing industry from 1951-76. This illustrates many of the themes discussed in the book.
Large Infrastructure Projects in Germany
by Genia Kostka Jobst FiedlerThis book presents an analysis of why some large infrastructure projects are delayed or compromised and offers important insights into the better delivery of future projects. It provides an important reaction to the ambitious e315 billion investment plan devised by the European Commission, wherein Europe's infrastructure is a key investment target. Germany is adopted as a focus, as Europe's largest economy, and a nation that has seen significant delays and tensions in the delivery of key infrastructure projects. The contributions to this volume demonstrate various patterns for infrastructure assets and illustrate how factors such as poor project governance, early planning mistakes, inappropriate risk management and unforeseen technological challenges influence delivery. The in-depth case studies on the Berlin Brandenburg Airport, the Hamburg Elbphilharmonie, and offshore wind parks show how project delivery can face massive problems, and illuminating solutions are offered to these problems. Overall, the case of Germany also offers the opportunity to assess various new forms of project delivery, such as public-private partnerships (PPP), and the risks and opportunities of ambitious first-mover 'pioneer' projects. The book will be of great interest for scholars and upper-level students of human geography, business and management, as well as policy makers.