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Manipulation als System: Über die bekannten und verborgenen Seiten systematischer Beeinflussungen (essentials)
by Heribert WienkampManipulationen sind etwas ganz Normales und sie begegnen uns jeden Tag auf Schritt und Tritt. Als strategisches Verhalten von Lebewesen zur Territorialverteidigung oder zur Klärung von Machtverhältnissen kommen sie überall vor. Nur Menschen ist es vergönnt, durch Einsatz ihrer geistigen Fähigkeiten sich dabei geschickt zum eigenen Vorteil zu verhalten und ihre Mitmenschen in ihrem Sinne zu beeinflussen. Welche z.T. versteckten Mechanismen hinter Beeinflussungsversuchen stehen und mit welchen Verhaltensmanövern Sie zu rechnen haben, erfahren Sie in diesem Buch. Zum einen werden die verschiedenen Facetten der Manipulation aufgedeckt, zum anderen die unterschiedlichsten Spielarten von Suggestionen bzw. Beeinflussungen versuchsweise in einem integrierten Modell zusammengefasst und es wird auf ihre Möglichkeiten für psychodiagnostische Zwecke hingewiesen.
MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work
by Elie Ofek Amanda DaiIn June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug, Afrezza. MannKind would thus be the only company with an inhalable insulin on the market. As an alternative to injectable rapid-acting (or mealtime) insulin, Afrezza boasted a potential market of at least 4 million diabetic patients. Shortly thereafter, Sanofi, a company with vast experience in the diabetic space, became MannKind's marketing partner and helped launch Afrezza in February, 2015. Although the drug had a black box warning and required doctors to perform a lung test on patients, expectations were high, with some analysts predicting peak sales of up to $4 billion a year. However, those lofty hopes were quickly dashed when Afrezza generated lackluster first-year sales, driving Sanofi to terminate its short-lived contract with MannKind in January, 2016. MannKind's management attributed the launch's failure to a poor marketing approach, convinced that Sanofi, despite its strong global presence and experience, did not effectively address critical barriers to adoption. The company now planned to overhaul Afrezza's entire marketing strategy. This included rethinking: which patients and physicians to target, how to position the drug to engender interest and adoption, how to lower end consumer price, through which media to convey Afrezza's benefits, and how to streamline the process of performing the lung-test and getting the drug into the hands of patients. But would all these changes and initiatives, no matter how well executed, be enough to turn sales around? Would Afrezza ever realize the potential that Alfred Mann, the late founder and former CEO, saw in the novel treatment?
Manna and Miasma: Meanderings Through the Chinese and Indian Financial Firmaments
by Tarun KhannaThis chapter illustrates how exchange does or does not occur in financial markets in China and India, profiling these countries' differing approaches to foreign investment and indigenous entrepreneurship.
Mannesmann AG
by Jay W. Lorsch Katharina PickExplores the functioning of a German supervisory board in the context of a takeover bid made by a British company.
Mantras for Managers
by N. K. SinghThe innovative book will stimulate thinking of corporate managers on key issues of organisations and management. The imaginary dialogues in the book represent the inherent conflict between logical cut-throat competitions rampant in today's world and the inevitable need to retain natural grace of values. It deals with the key issues of mission and objectives of organisations, understanding people and bringing changes in organisational culture. Future development in socio-economic sphere will be greatly influence by values and attitude of people in various organisations. "Mantras for Managers" is a window on the new humanism in organisational and institutional development.
Manual For Managing Organizational Change, Without MBA
by Claudio Pardo MolinaThis manual builds on a millennial heritage to apply strategy that has come down to us from ancient Asia. Because the recommendations provided by its author, Sun Tzu, do not lose validity despite being more than 2,500 years old. It is known that it inspired many historical figures such as Napoleon or Machiavelli, and even in the strategies of the Vietnam revolutionaries. But all these applications were in the context of the war. Instead, the adaptation I made focuses on change management for managers. Because this treatise provides wisdom, common sense recommendations. Because in my own experience of studying commercial engineering and even obtaining a MBA, I felt many times that I did not have the wisdom to apply an organizational change. I will give a concrete example of the adaptations that I will make in the next chapters. The art of war says "The best victory is to win without fighting", my adaptation to the theme of this manual being the following "The best organizational change is that it is achieved without demands, disassociations or a worsening of the organizational climate". Because when I speak of wisdom, I am actually speaking of common sense.
Manual Prático do Garçom Segunda edição ampliada e corrigida
by Fabiana Rodrigues Castelo Branco Franklin A. Díaz LárezSegunda edição, ampliada e corrigida do livro "Manual Prático do Garçom" Um texto elaborado para formar garçoms de luxo, isto é, aqueles destinados a trabalhar em lugares distintos e eventos de qualidade, com classe e categoria. Não é um livro feito para quem apenas aspira a servir copos em bares e tabernas, ou para trabalhar em lugares que não exijam um mínimo de excelência no serviço. Para isso não é neessário nenhum tipo de formação. Qualquer um pode levar e trazer pratos, copos e talheres para uma mesa. Nisso não há ciência. Para ser um garçom de luxo é necessária certa preparação, que mesmo não sendo adquirida em universidades ou escolas de formação, pode ser obtida com a leitura e a prática dos ensinos contidos neste texto. Por isso foi escrito. Contém a explicação detalhada das regras e normas protocolares que regem o ofício de garçom; as formas de realizar o serviço; os tipos de serviço existentes; o modo de colocar a toalha, os guardanapos, as mesas, os copos, os pratos, as bandejas e talheres; o serviço de bebidas; o transporte e recolhimento dos pratos; a forma de pinçar com colher e garfo; etc., etc., etc. Tudo o que se precisa saber para trabalhar no mundo da Hotelaria de Alto Nível sem a necessidade de fazer um curso especial.
Manual de Achievers 2: Serie de mejores guías de Achievers Libro 2 (mejor serie de guías de Achievers #2)
by Ikechukwu JosephManual de Achievers 2 Serie de mejores guías de Achievers El libro dos es una continuación del libro uno y contiene más de cien claves inspiradoras y motivacionales y pepitas de éxito que lo ayudarán a cumplir su Destino y aprovechar su potencial. Es una llamada de atención para cualquiera que quiera sobresalir en la vida. Este libro le ayudará en las estrategias de resolución de problemas, para descubrir y aprovechar sus potenciales. Este manual, manual de negocios y resúmenes de éxito es una lectura obligada y excelente para aquellos que desean cumplir sus sueños. Es para gente de negocios, triunfadores, innovadores, consejeros, entrenadores de vida, líderes, trabajadores, pastores, etc.
Manual de Achievers 3: Más de 100 claves inspiradoras para cumplir tu destino (Serie de mejores guías de Achievers #3)
by Ikechukwu JosephManual de Achievers 3 Serie de mejores guías de Achievers El libro tres es una continuación del libro uno y dos y contiene más de cien claves inspiradoras y motivadoras y pepitas de éxito que lo ayudarán a cumplir su Destino y aprovechar su potencial. Es una llamada de atención para cualquiera que quiera sobresalir en la vida. Este libro le ayudará en las estrategias de resolución de problemas, para descubrir y aprovechar sus potenciales. Este manual, manual de negocios y resúmenes de éxito es una lectura obligada y excelente para aquellos que desean cumplir sus sueños. Es para gente de negocios, triunfadores, innovadores, consejeros, entrenadores de vida, líderes, trabajadores, pastores, etc.
Manual de Achievers 4: más de 100 claves inspiradoras para cumplir tu destino (Serie de mejores guías de Achievers #4)
by Ikechukwu JosephManual de Achievers 4 Serie de mejores guías de Achievers 4 es una continuación del libro uno, dos y tres y contiene más de cien claves inspiradoras y motivadoras y pepitas de éxito que lo ayudarán a cumplir su Destino y aprovechar su potencial. Es una llamada de atención para cualquiera que quiera sobresalir en la vida. Este libro le ayudará en las estrategias de resolución de problemas, a descubrir y aprovechar su potencial. Este manual, manual de negocios y resúmenes de éxito es una lectura obligada y excelente para aquellos que desean cumplir sus sueños. Es para gente de negocios, triunfadores, innovadores, consejeros, entrenadores de vida, líderes, trabajadores, pastores, etc.
Manual de Sobrevivência Para o Mundo Corporativo
by Joana GaroupaJoana Garoupa foi eleita Marketeer do Ano em 2020, e considerada uma das melhores marketeers com quem trabalhar em Portugal (Scopen. O universo empresarial pode ser um lugar difícil. Os níveis de exigência são altos e o ritmo é imparável, cada decisão tem impacto no contexto em redor, e podemos perder o rumo - sejamos nós gestores, colaboradores ou estagiários. Joana Garoupa não é estranha a esse mundo. Iniciando-se cedo na vida corporativa, a sua experiência serviu-lhe para perceber o que é necessário para vingar nesse meio. «Joana é, sem dúvida, uma força que nos impele a ir mais além, e este livro espelha a sua força de acreditar, principalmente em nós próprios. E sei que este seu livro será um guia para muitos de nós.» — Sandra Anastácio, Presidente da Ajuda de Berço «Muito bem escrito, sobre temas relevantes.» — Fernando Neves de Almeida, Country President da Boyden Portugal «Gostei muito. Não sabia bem o que ia encontrar, mas acho que está bastante equilibrado: um conjunto de ferramentas alicerçado na experiência pessoal.» Hugo Figueiredo, Administrador da RTP «Um excelente compêndio prático.» — Carlos Gomes da Silva, Vice-presidente do MCA Group «Aprender com o erro, liderar com verdade, rodear-se de pessoas melhores, saber dizer não, agradecer e negociar — eis o que pode aprender neste livro com a rica experiência empresarial da Joana.» — Pedro Dionísio, Professor Catedrático na ISCTE Business School, coautor de Mercator e Publicitor «Certamente a ser lido, mais do que por quem quer sobreviver, pelos que dirigem as grandes organizações e companhias. Devem aprender também, pois só assim serão verdadeiros líderes» — Luís Mergulhão, CEO Omnicon Media Group Portugal «Um óptimo guia não só para os que estão a começar, mas também para os que precisam de relembrar estas temáticas» — Vera Curado, mentee PWN
Manual de la Perfecta Cabrona: Consejos para estar segura de una misma y no dejarse pisotear
by Elizabeth Hilts«Cásate conmigo. Tú puedes dejar tu trabajo para ayudarme. Fingiremos que te echo una mano con los niños... Y después podría abandonarte por una mujer más joven. Sería divertido, ¿no?» «Pues yo creo que NO.» A muchas mujeres las han educado para actuar siempre de la manera «correcta». Sin embargo, ese esfuerzo no solo no las hace felices, sino que incluso les impide alcanzar lo que desean. Pero en cada mujer existe una fuerza fundamental y poderosa que muchas veces preferimos ignorar. Es valiente, no se anda con paños calientes, no se deja pisar... Toda mujer lleva una «cabrona» dentro, conseguir que emerja para ayudarnos a vivir mejor es solo cuestión de que aprendamos a escucharla y seamos capaces de superar nuestros miedos. Con humor e ingenio, Elizabeth Hilts nos ofrece en este libro los consejos básicos para que, de una vez por todas, la cabrona tome el mando. La crítica ha dicho...«Soy enérgica, ambiciosa y sé exactamente lo que quiero. Si eso me convierte en una cabrona, pues vale.»Madonna «Cásate conmigo. Tú puedes dejar tu trabajo para ayudarme. Fingiremos que te echo una mano con los niños... Y después podría abandonarte por una mujer más joven. Sería divertido, ¿no?» «Pues yo creo que NO.» A muchas mujeres las han educado para actuar siempre de la manera «correcta». Sin embargo, ese esfuerzo no solo no las hace felices, sino que incluso les impide alcanzar lo que desean. Pero en cada mujer existe una fuerza fundamental y poderosa que muchas veces preferimos ignorar. Es valiente, no se anda con paños calientes, no se deja pisar... Toda mujer lleva una «cabrona» dentro, conseguir que emerja para ayudarnos a vivir mejor es solo cuestión de que aprendamos a escucharla y seamos capaces de superar nuestros miedos. Con humor e ingenio, Elizabeth Hilts nos ofrece en este libro los consejos básicos para que, de una vez por todas, la cabrona tome el mando. La crítica ha dicho...«Soy enérgica, ambiciosa y sé exactamente lo que quiero. Si eso me convierte en una cabrona, pues vale.»Madonna
Manual de oro para reuniones diarias con fuerza de ventas: Selección de experiencias reales orientadas como un facilitador para personas qu
by Jorge Ávalos ConchaTe reto a explorar las mejores técnicas para formar equipos de élite y dominar tu mercado. Recopilación única en el mercado actual de experiencias reales y prácticas, que concentra ochenta y cuatro temas listos y orientados a las reuniones de las personas que lideran equipos de ventas. No es lo mismo un material teórico que uno realizado por alguien que vivió a fondo la experiencia de todos los cargos durante la mayor parte de su vida laboral, cuyas vivencias reales hoy tiene a su disposición y son el resultado de una larga trayectoria exitosa. En la práctica, decide la problemática que su equipo necesita abordar, va al manual, busca el capítulo, selecciona el tema, lo lee, se familiariza y lo presenta, con lo que los apoyará, formará, controlará y motivará, a la vez que potenciará su imagen de liderazgo.
Manual for Developing Intercultural Competencies: Story Circles (Routledge Focus on Environment and Sustainability)
by Darla K. DeardorffThis book presents a structured yet flexible methodology for developing intercultural competence in a variety of contexts, both formal and informal. Piloted around the world by UNESCO, this methodology has proven to be effective in a range of different contexts and focused on a variety of different issues. It, therefore can be considered an important resource for anyone concerned with effectively managing the growing cultural diversity within our societies to ensure inclusive and sustainable development. Intercultural competence refers to the skills, attitudes, and behaviours needed to improve interactions across difference, whether within a society (differences due to age, gender, religion, socio-economic status, political affiliation, ethnicity, and so on) or across borders. The book serves as a tool to develop those competences, presenting an innovative adaptation of what could be considered an ancient tradition of storytelling found in many cultures. Through engaging in the methodology, participants develop key elements of intercultural competence, including greater self-awareness, openness, respect, reflexivity, empathy, increased awareness of others, and in the end, greater cultural humility. This book will be of great interest to intercultural trainers, policy makers, development practitioners, educators, community organizers, civil society leaders, university lecturers and students – all who are interested in developing intercultural competence as a means to understand and appreciate difference, develop relationships with those across difference, engage in intercultural dialogue, and bridge societal divides.
Manual of Archival Description
by Michael Cook Margaret Procter’MAD3’ is the third and latest edition of the influential Manual of Archival Description, revised to take account of a decade of developments in national and international descriptive practice. Many improvements have been made as a result of wide consultation with archive professionals. The Manual remains the only comprehensive British guide to the theory and practice of listing archives held in any format, from letters, photographs and maps to electronic multimedia. New features of this edition include: ¢ additional information on national and international standards which have appeared since the last edition, including data elements mapped to the General International Standard Archival Description - ISAD(G) - which appears as an appendix ¢ coverage of developments in archives administration theory and new access delivery initiatives ¢ extensive updating of sections covering audiovisual material ¢ rewritten chapter on electronic archives ¢ updated dictionary in line with the 1999 ICA definitions ¢ additional examples of listing practice. This standard, authoritative guide to listing and cataloguing is for both generalist repositories and other organizations with archives to manage. As online cross-repository searching becomes a reality, the new edition will enable both professional archivists, records managers and other information professionals to standardize archive listing.
Manual of Crime Scene Investigation
by Anna Barbaro Amarnath MishraOver the past several years, myriad manuals on crime scene investigations have been published with each focusing on select, or partial, aspects of the investigation. Crime scene investigation, done right, is a multi-faceted process that requires various forms of evidence to be collected, examined, and analyzed. No book available has addressed procedures to present global best practices by assembling a collection of international experts to address such topics. Manual of Crime Scene Investigation is a comprehensive collaboration of experts writing on their particular areas of expertise as relates to crime scenes, evidence, and crime scene investigation. The book outlines best practices in the field, incorporating the latest technology to collect, preserve, and enhance evidence for appropriate analysis. Various types of forensic evidence are addressed, covering chain of custody, collection, and utility of such evidence in casework, investigations, and for use in court. The approach, and use of international contributor experts, will appeal to a broad audience and be of use to forensic practitioners, and the forensic science community worldwide. Key features: • Assembles an international team of contributing author experts to present the latest developments in their crime scene field of specialty • Examines global best practices and what are consistently the most reliable tactics and approach to crime scene evidence collection, preservation, and investigation • Provides numerous photographs and diagrams to clearly illustrate chapter concepts Manual of Crime Scene Investigation serves as a vital resource to professionals in police science and crime scene investigations, private forensic institutions, and academics researching how better real-world application of techniques can improve the reliability and utility of evidence upon forensic and laboratory analysis.
Manual of Hospital Planning and Designing: For Medical Administrators, Architects and Planners
by Ajay Garg Anil DewanThis book is a one-stop resource on all the critical aspects of planning and designing hospitals, one of the most complex healthcare projects to undertake. A well-planned and designed hospital should control infection rate, provide safety to patients, caregivers and visitors, help improve patients' recovery and have scope for future expansion and change. Reinforcing these basic principles, guidance on such effective planning and designing is the key focus. Readers are offered insights into eliminating shortcomings at every stage of setting up a hospital which may not be feasible to rectify later on through alterations. Chapters from 1 to 12 of the book provide exhaustive notes on initial planning, such as detailed project reports, feasibility studies, and area calculation. Chapters 13 to 27 include designing and layout of all the essential departments/units such as OPD, emergency, intermediate care, diagnostics, operating rooms, and intensive care units. Chapters 28 to 37 cover designing support services like sterilization department, pharmacy, medical gas pipeline, kitchen, laundry, medical record, and mortuary. Chapters 38 to 48 take the readers through planning other services like air-conditioning and ventilation, fire safety, extra low voltage, mechanical, electrical, and plumbing services. Chapter 49 is for the planning of medical equipment. A particular chapter on "Green" hospital designing is included. This book is a single essential tabletop reference for hospital consultants, medical and hospital administrators, hospital designers, architecture students, and hospital promoters.
Manual of Practice Management for Ambulatory Surgery Centers: An Evidence-Based Guide
by Niraja RajanThis key resource provides insight and guidance to managing ambulatory surgery centers (ACSs) from a broad spectrum of expertise. Intended for a wide audience of healthcare professionals, this book covers topics such as regulatory issues, outpatient pediatric anesthesia, inventory management, personnel training, the culture of safety, and sedation standards. The format found in each chapter is designed intentionally to function as an educational manual. Many chapters are supplemented by high quality figures and tables to aid in visual learning.This text brings together authors from diverse professions including lawyers, administrators, surgeons, anesthesiologists and architects – all of whom have contributed their expertise to address the multitude of subjects that pertain to ASCs. Manual of Practice Management for Ambulatory Surgery Centers: An Evidence-Based Guide is a concise and evidence-based guide to successfully operating the modern health care facilities that have transformed the outpatient experience for millions of people.
Manual of Section
by Paul Lewis Marc Tsurumaki David J. LewisAlong with plan and elevation, section is one of the essential representational techniques of architectural design; among architects and educators, debates about a project's section are common and often intense. Until now, however, there has been no framework to describe or evaluate it. Manual of Section fills this void.Paul Lewis, Marc Tsurumaki, and David J. Lewis have developed seven categories of section, revealed in structures ranging from simple one-story buildings to complex structures featuring stacked forms, fantastical shapes, internal holes, inclines, sheared planes, nested forms, or combinations thereof. To illustrate these categories, the authors construct sixty-three intricately detailed cross-section perspective drawings of built projects—many of the most significant structures in international architecture from the last one hundred years—based on extensive archival research. Manual of Section also includes smart and accessible essays on the history and uses of section.
Manual of Travel Agency Practice
by Jane Archer Gwenda SyrattNow in its third edition, this successful must-have manual is thoroughly updated with new chapters and material, covering issues including:* Technology development - the different types of travel agency systems available, what they do, how they do it and how to use them* The Internet - how it is used to book travel, forecasts for its future use and how travel agenets stand in relation to it* Global distribution systems - how to make bookings, and the new windows-based environment* A full endorsement by Travel Weekly The manual demonstrates correct methods for processing travel reservations, identifying business client needs and suitable documentation. It also shows key facts for the profitable planning, organization and operation of the retail travel agency. Each chapter contains exercises pertinent to the topics covered.Students on any of the large number of courses in travel and tourism (ICM, City & Guilds, ABTA, IATA, UFTAA, BTEC, SCOTVEC, University of Oxford Certificate, Diploma of Vocational Education) will find this book invaluable.
Manual on Fiscal Transparency
by International Monetary FundA report from the International Monetary Fund.
Manual práctico de los mejores equipos: 60 estrategias eficaces para que tu equipo triunfe
by Daniel CoyleLa guía definitiva para estimular y fomentar la mejor cultura de equipo.Un libro que perfeccionará las habilidades de cualquier líder y fortalecerá la cohesión de cualquier grupo. ¿En qué consiste una buena mentalidad de equipo?¿Cómo podemos sacar lo mejor de un grupo o mejorar aquel que lo necesita? Daniel Coyle lleva años investigando a equipos de élite de todo el mundo, estudiando cómo se apoyan, cómo gestionan los conflictos y cómo avanzan hacia un objetivo común. Los que mejor funcionan, explica, se basan en tres ejes esenciales: seguridad, vulnerabilidad y propósito. Manual práctico de los mejores equipos ofrece 60 tácticas sencillas para construir un entorno fuerte, cohesionado y positivo. Coyle incluye en estas páginas ejercicios que pueden llevarse a cabo en cualquier situación, como, por ejemplo:* Programar reuniones para hablar explícitamente del funcionamiento del equipo con el fin de mejorar la dinámica interna.* Crear espacios para que los trabajadores remotos estén conectados con el resto del equipo y cultiven una mentalidad de equipo a pesar de la distancia.* Celebrar fiestas que sirvan como válvula de escape y como plataforma para que la gente conecte y resuelva problemas en equipo. Repleto de ilustraciones en blanco y negro y de consejos prácticos útiles para empresas, atletas e incluso familias, Manual práctico de los mejores equipos es una guía indispensable para lograr que cualquier grupo rinda al máximo. Reseñas:«Si eres un líder, o si trabajas con uno, y quieres comprender cómo generar seguridad, confianza y un sentido de propósito para tu equipo, necesitas este libro».Charles Duhigg, autor de Más agudo, más rápido y mejor y El poder de los hábitos «Tu cultura de equipo = tus acciones. Con esta simple frase, Dan Coyle descifra el elemento más importante y complejo para crear los mejores equipos y ofrece acciones concretas para construir una cohesión increíble todos los días».Laszlo Bock, autor de La nueva fórmula del trabajo «Manual práctico de los mejores equipos ofrece un conjunto de ejercicios simples y efectivos para cualquiera que se plantee crear una cultura de equipo que permita prosperar y desempeñar el trabajo lo mejor posible. Marcadamente práctico, este es un libro de trabajo con un toque lúdico, y seguirlo ayudará a cualquier grupo a alcanzar el éxito».Amy C. Edmondson, docente en Harvard Business School
Manufactured Exports of East Asian Industrializing Economies and Possible Regional Cooperation
by Shu-Chin YangProviding an examination of civil-military relations in China, this book reflects the changes taking place in Chinese society and their impact on the civil-military dynamic. It explores issues, such as the impact of AIDS, the defense budget, the emerging dynamic between the military and China's leadership, the role of the militia, and more.
Manufactured Homes, Inc.
by Krishna G. PalepuFocuses on analyzing the growth potential of the company using the company's financial statements.
Manufacturer's Guide to Implementing the Theory of Constraints (The CRC Press Series on Constraints Management)
by Mark WoeppelEveryone in business today has heard of the Theory of Constraints (TOC), developed by Eli Goldratt in his groundbreaking book The Goal. However, very few people know how to implement it in a manufacturing organization. The Manufacturer's Guide to Implementing the Theory of Constraints answers all your questions and more.Written by Mark Woep