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Managing with Analytics at Procter & Gamble
by Thomas H. Davenport Marco Iansiti Alain SerelsSenior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to up-to-date data and advanced analytics. In addition, GBS has embedded analysts within the business units to work alongside leaders and managers in driving real-time information-based decision making. Equipped with the tools provided by GBS, Alan Torres, vice-president of North America Fabric Care, must finalize the forecast for P&G's laundry detergent sales. Results for the two months since introducing concentrated powder laundry detergent in select retailers saw a surprising jump in sales of over 10%, but would the trend continue as the concentrated detergents were introduced across North America?
Managing with Dual Strategies
by Derek F. AbellRarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic market planning, once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for not one but two distinct planning horizons. Managing with dual strategies, Abell argues, calls for new approaches not only to planning, but to organizational structure and management control. He makes specific recommendations on how current operating practices need to be adapted, and shows how leading firms are recognizing the dual nature of management as a new way of organizational life. Planning for the present, Abell shows, requires a vision of how the firm must operate now given its unique competencies and resources. By involving each level within the management team from the CEO to financial planners, to line managers, Abell details how firms can pinpoint market opportunities through careful segmentation and identification of key success factors to "connect" with customers. At the same time, he distinguishes the importance of horizontal relationships for defining and focusing on internal strategies, and vertical relationships for being attuned to changing market realities. Success today, he warns, does not ensure success tomorrow. Abell describes how world-class leaders such as Nestlé, Caterpillar, and Heineken monitor both internal and external forces for market change, successfully mastering the present, and preempting the future. Preparing for the future requires understanding the full range of activities industry-wide, and anticipating changes in technology, buyer/seller behavior, and product life cycles. Abell explains how companies can develop and implement these co-existing visions and address the real forms of change that vitally affect their future -- today and tomorrow.
Managing with Humor: Building Positive Employee Emotions And Psychological Resources
by Ramanie Samaratunge Nilupama Wijewardena Charmine Härtel<P><P>This book focuses on an emerging area of study in management: managerial humor and its impact on employees' outcomes. Drawing from theoretical work that advocates humor as a managerial tool and building on existing theory and documented evidence on humor, the book explores how managers can use humor to positively affect employees’ short-term emotional states and long-term psychological resources at work, and thus reduce the likelihood of their leaving the organization. <P><P> First, the book develops a theoretical framework for humor events at work and provides evidence-based findings on employees’ humor behavior within actual work contexts. Second, it explores how humor can be used to positively impact employees’ emotional states at work. In doing so, the book takes a multidisciplinary approach to humor by integrating theory and findings from the emotions literature, Positive Organizational Behavior, and Broaden and Build Theory into the humor literature. <P><P> The book sheds new light on the consequences of managers’ use of humor for employees. It provides practical guidelines on how managers can use humor as an effective tool at work to bring about desired employee outcomes.
Managing with Sense and Sensitivity: Professionalism in Leadership
by Christer Sandahl Mia von KnorringManagers wrestle daily with emotional leadership challenges because emotions and relationships influence organizational energy, commitment, and financial results. This book helps managers strike a balance between feeling and reason in a professional and ethical manner with attention to the manager’s position in the hierarchy of the organization. The authors argue that all managers need to develop their own leadership style based on who they are as persons, their convictions and the circumstances in which they find themselves. This book shows managers how to use judgement, experience, reflection and general knowledge to be better leaders. The book also describes managerial responsibility for the conditions that create a compassionate and effective work environment where emotions can be expressed in ways that constructively benefit the entire organization
Managing your Sales Force: A Motivational Approach
by Pingali VenugopalSalespersons occupy a vital position in most organizations yet they tend not to hold their profession in high esteem. According to the author of this book, unless salespersons take pride in their work, they are unlikely to perform to the best of their abilities. This, in turn, is bound to affect the organization in terms of both its growth and its profit. Pingali Venugopal approaches the sales management function from the motivational dimension in order to revive the lost vocational esteem in the sales profession. Divided into two sections, this book - takes an integrated view of management decisions, both strategic and operational, and works out each as a motivator for the salespersons; - emphasizes the need for managers to motivate salespersons, beyond the commonly used monetary incentives; - highlights the importance of behavioural transactions that have to take place for a sale to be successful; - develops a framework to integrate the sales management function with the marketing mix so that there are no overlaps; and - stresses the need to devise appropriate training programmes for salespersons.
Managing: What Managers Do - And Can Do Better (16pt Large Print Edition)
by Henry MintzbergA half century ago Peter Drucker put management on the map. Leadership has since pushed it off. Henry Mintzberg aims to restore management to its proper place: front and center. &“We should be seeing managers as leaders.&” Mintzberg writes, &“and leadership as management practiced well.&” This landmark book draws on Mintzberg's observations of twenty-nine managers, in business, government, health care, and the social sector, working in settings ranging from a refugee camp to a symphony orchestra. What he saw—the pressures, the action, the nuances, the blending—compelled him to describe managing as a practice, not a science or a profession, learned primarily through experience and rooted in context.But context cannot be seen in the usual way. Factors such as national culture and level in hierarchy, even personal style, turn out to have less influence than we have traditionally thought. Mintzberg looks at how to deal with some of the inescapable conundrums of managing, such as, How can you get in deep when there is so much pressure to get things done? How can you manage it when you can't reliably measure it? This book is vintage Mintzberg: iconoclastic, irreverent, carefully researched, myth-breaking. Managing may be the most revealing book yet written about what managers do, how they do it, and how they can do it better.
Manchester Bidwell Corp. (A)
by James L. HeskettThe head of Manchester Bidwell Corp. ponders what it will take to replicate its social services in 100 cities across North America and internationally--an effort that ultimately would cost several hundred million dollars.
Manchester Products: A Brand Transition Challenge
by John A. Quelch Heather BeckhamIn January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan's Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household furniture. A key factor in the value of PLFD has been the name of the company founder -- arguably the premiere name in high-end fashion and accessories, and a true lifestyle brand. However, Manchester has acquired rights to use the Paul Logan brand name for only three years. Jason Adams, VP of Marketing for Manchester, is responsible for designing a plan to transition the brand from the Paul Logan name to Manchester. He must develop the optimal timing and sequencing of the brand transition, assess the implications, and establish the appropriate mix of advertising and promotion programs to support the transition.
Manchester: The Mills and the Immigrant Experience
by Gary SamsonThis fascinating and moving book brings to life the industrial and immigrant experience which gave birth to Manchester in the nineteenth century and continued to shape the city's destiny well into the twentieth century. More than a hundred years ago, thousands of immigrants from Europe and Canada were drawn to the mills of Manchester by the promise of a better life. In stirring photographs and text, Manchester: The Mill and the Immigrant Experience examines the aspirations, the struggles, and the everyday adventures of Manchester's immigrant families. Reaffirming the power of photography to move and inform us, Manchester: The Mills and the Immigrant Experience creates a vivid picture of life during nearly a century of rapid industrial change. We join the bustle of Elm and Hanover Streets in the 1880s, witness children working at the mighty Amoskeag Manufacturing Company, enter a Greek coffeehouse in the early 1900s, get caught up in the bitter labor strikes of the 1920s, and meet unusual local figures such as the Hermit of Mosquito Pond.
Manchester: Vivre La Difference (Images of Modern America)
by Gary Samson Robert B. PerreaultKnown as New Hampshire�s �Queen City,� Manchester could be called �Change City.� Throughout its history, it has reinvented itself many times. From a Native American fishing and gathering place called Amoskeag to a Yankee colonial town known as Derryfield, it became a multiethnic industrial center, the �Manchester of America,� home of the world-famous Amoskeag Manufacturing Company (1831�1936). When Amoskeag Manufacturing closed during the Depression, �the city that would not die� was reborn through more diversified industries that carried it through the post�World War II era. Several decades of urban renewal saw the demolition of many older buildings and entire neighborhoods. Lamenting the loss of Boston & Maine Railroad�s Union Station and St. Mary�s Bank�s marble building, Manchester residents drew inspiration from the US bicentennial in 1976 to create a renaissance of interest in history and architecture, which brought about the adaptation to modern use of several remaining older structures. Yet more major losses came in 1978 and 1989 with the destruction of the State Theatre and Manchester�s beloved Notre Dame Bridge.
Manchurian Railways and the Opening of China: An International History
by Stephen Kotkin Bruce EllemanThe railways of Manchuria offer an intriguing vantage point for an international history of northeast Asia. Before the completion of the Trans-Siberian railway in 1916, the only rail route from the Imperial Russian capital of St. Petersburg to the Pacific port of Vladivostok transited Manchuria. A spur line from the Manchurian city of Harbin led south to ice-free Port Arthur. Control of these two rail lines gave Imperial Russia military, economic, and political advantages that excited rivalry on the part of Japan and unease on the part of weak and divided China. Meanwhile, the effort to defend and retain that strategic hold against rising Japanese power strained distant Moscow. Control of the Manchurian railways was contested in the Russo-Japanese War of 1904-5; Japan's 1931 invasion and establishment of the puppet state of Manchukuo; the second Sino-Japanese War and World War II in Asia; and, the Chinese civil war that culminated in the Communist victory over the Nationalists. Today, the railways are critical to plans for development of China's sparsely populated interior. This volume brings together an international group of scholars to explore this fascinating history.
Mandarins of the Future: Modernization Theory in Cold War America (New Studies in American Intellectual and Cultural History)
by Nils GilmanBecause it provided the dominant framework for "development" of poor, postcolonial countries, modernization theory ranks among the most important constructs of twentieth-century social science. In Mandarins of the Future: Modernization Theory in Cold War America Nils Gilman offers the first intellectual history of a movement that has had far-reaching and often unintended consequences.After a survey of the theory's origins and its role in forming America's postwar sense of global mission, Gilman offers a close analysis of the people who did the most to promote it in the United States and the academic institutions they came to dominate. He first explains how Talcott Parsons at Harvard constructed a social theory that challenged the prevailing economics-centered understanding of the modernization process, then describes the work of Edward Shils and Gabriel Almond in helping Parsonsian ideas triumph over other alternative conceptions of the development process, and finally discusses the role of Walt Rostow and his colleagues at M.I.T. in promoting modernization theory during the Kennedy and Johnson administrations. By connecting modernization theory to the welfare state liberalism programs of the New Deal order, Gilman not only provides a new intellectual context for America's Third World during the Cold War, but also connects the optimism of the Great Society to the notion that American power and good intentions could stop the postcolonial world from embracing communism.
Mandate Madness: How Congress Forces States and Localities to Do its Bidding and Pay for the Privilege
by James T. BennettWhat do drivers' licenses that function as national ID cards, nationwide standardized tests for third graders, the late unlamented 55 mile per hour speed limit, the outlawing of the eighteen-year-old beer drinker, and the disappearing mechanical lever voting machine have in common? Each is the product of an unfunded federal mandate: a concept that politicians of both parties profess to oppose in theory but which in practice they often find irresistible as a means of forcing state and local governments to do their bidding, while paying for the privilege.Mandate Madness explores the history, debate, and political gamesmanship surrounding unfunded federal mandates, concentrating on several of the most controversial and colorful of these laws. The cases hold lessons for those who would challenge current or future unfunded federal mandates. James T. Bennett also examines legislative efforts to rein in or repeal unfunded federal mandates. Finally, he reviews the treatment of unfunded mandates by the federal courts. Those who find wisdom in America's traditional federalist political arrangement maintain�perhaps with more wishfulness than realism�that the unfunded federal mandate has not yet joined death and taxes as an immovable part of the modern political landscape.
Mandate der Führung 4.0: Agilität – Resilienz – Vitalität
by Erich R. UnkrigWas sind die Stellschrauben in einer zunehmend volatilen, unsicheren, komplexen und oft von Widersprüchen gekennzeichneten Welt? Erich R. Unkrig zeigt auf, welche Kompetenzen und Fähigkeiten in Unternehmen entwickelt und gefördert werden müssen, um auch unter schwierigen Rahmenbedingungen (über-)lebensfähig zu bleiben. Mit seinem ganzheitlichen Ansatz vermittelt der Autor die zentralen Aspekte zur Zukunftsfähigkeit eines Unternehmens auf der individuellen, kollektiven und organisationalen Ebene. Hierbei geht er auf die drei Mandate Agilität, Resilienz und Vitalität ein und setzt diese in den Kontext von Führung. Konkrete Maßnahmen und Werkzeuge helfen bei der Umsetzung in den Unternehmensalltag.
Mandated Corporate Social Responsibility: Evidence from India (CSR, Sustainability, Ethics & Governance)
by René Schmidpeter Nayan MitraThis book examines the Indian mandate for Corporate Social Responsibility (CSR) and its implementations in various individual organizations. Although the mandate is applicable only to certain large and stable companies, many believe that India is poised to become the birthplace of social, economic and environmental transformation, given the immense size of the Indian population and its challenging socio-economic index. The book explores the various facets of CSR investigation and places special emphasis on the Schedule VII of the Indian Companies Act of 2013, which defines specific areas of intervention for these companies. In addition, it provides a wealth of first-hand case studies that exemplify the ongoing developments and the fundamental challenges and opportunities of mandated CSR.
Mandating the Measurement of Fraud: Legislating against Loss
by Martin TunleyThis project examines the concept of fraud loss measurement by critiquing existing measurement methodologies, and argues for the mandating of fraud loss measurement by enforced self regulation, the creation of a British Standard of fraud loss measurement, and the establishment of an information exchange matrix to develop best practice.
Mandatory Competencies: APC Essentials (APC Essentials)
by Jen LemenMandatory Competencies: APC Essentials is the first book in a new series designed to cover what any RICS APC (and AssocRICS) candidate or qualified surveyor needs to know about the mandatory competencies.Written by Jennifer Lemen, author of How to Become a Chartered Surveyor and co-founder of one of the UK’s market leading APC training providers, Property Elite, this guide is packed full of bite sized information covering: Ethics, Rules of Conduct and Professionalism Client Care Communication and Negotiation Health and Safety Accounting Principles and Procedures Business Planning Conflict Avoidance, Management and Dispute Resolution Procedures Data Management Diversity, Inclusion and Teamworking Inclusive Environments Sustainability Senior Professional Assessment Mandatory Competencies Submission and Interview Advice Practical and concise, with bullet point checklists and real-life examples and diagrams, this handy guide tells you everything you need to know about the RICS mandatory competencies when studying for your APC or your university exams. Relevant to candidates on all APC pathways, including Commercial Real Estate, Residential, Valuation, Quantity Surveying and Construction, Planning and Development, Building Surveying, Land and Resources, this book will also be a handy reference for qualified surveyors and property professionals. This book will also help you to better support your candidates if you are an APC or AssocRICS Counsellor or Supervisor.
Mandatory Financial Disclosures and the Banking Sector: A Principal-Agent Framework (Palgrave Macmillan Studies in Banking and Financial Institutions)
by Kumar DasguptaThis book explores mandatory disclosures. The book raises questions regarding the efficacy of market discipline and reaches a conclusion that seems to be borne out by the recent failure of Silicon Valley Bank and Credit Suisse. The book starts by asking the question why do we need mandatory disclosures. First, it develops a framework using a Principal-Agent model that provides an economic rationale for such disclosures. Second, it analyses the requirements outlined in Basel banking regulations over three decades and finds support for the propositions outlined in the developed framework in all key BCBS pronouncements. Last, the book empirically evaluates Pillar 3 disclosures and arrives at the surprising result that such disclosures do not seem have an impact on bond investors. The book concludes by outlining the policy implications regarding the design, efficacy, implementation, and limitations of regulation in an economy.
Mandatory Non-financial Risk-Related Disclosure: Measurement Problems and Usefulness for Investors
by Stefania VeltriThis book focuses on the impact of the disclosure of non-financial risk, which could be seen as the most relevant non-financial information (NFI), in the aftermath of the 2014/95/EU Directive. The author analyses whether the switch from voluntary to mandatory NFI enhance the quality of disclosed NF risk-related information and the usefulness of the risk disclosure for investors. The book focuses specifically on the mandatory disclosure of non-financial (NF) risks as required by the EU Directive for listed Italian companies, investigating both the state of art of its disclosure and its usefulness for investors. In doing so, the book contributes to fill two relevant gaps in risk literature. The first research gap is related to the insufficient investigation of the disclosure of NF risks. Companies mandated to disclose risk-related information focused mainly on financial risks, in spite of the width of the definition of risk, conceived as information about any opportunity, danger, threat, or exposure that has or could impact the company in the future. The second gap is that empirical evidence about the effects of corporate risk disclosures is still limited, and the potential benefits of the disclosure of information on risks have not been fully explored. In particular, the relationship between risk disclosures and firm value is under researched, as the risk literature mainly focuses on the incentives question, related to the motives for which companies decide to disclose. The research in this book focuses on Italy, a country that provides a unique opportunity to examine the impact of mandatory NF risk disclosure on firm market value, being one of the biggest industrial European countries that had not mandatory legislation for NFI disclosure, and also one of the leading countries in voluntary corporate social responsibility (CSR) reporting at an international level. It has been carried out in the fiscal year 2017, the first year of the application of the mandatory NF disclosure for obliged Italian listed PIEs. The book contributes both to the measurement literature, as it presents a self-constructed quality NF risks and to the value relevance analysis literature, providing evidence of the usefulness of financial and non-financial risk-related disclosures in the Italian context.
Mandeville’s Fable: Pride, Hypocrisy, and Sociability
by Dr Robin DouglassWhy we should take Bernard Mandeville seriously as a philosopherBernard Mandeville&’s The Fable of the Bees outraged its eighteenth-century audience by proclaiming that private vices lead to public prosperity. Today the work is best known as an early iteration of laissez-faire capitalism. In this book, Robin Douglass looks beyond the notoriety of Mandeville&’s great work to reclaim its status as one of the most incisive philosophical studies of human nature and the origin of society in the Enlightenment era. Focusing on Mandeville&’s moral, social, and political ideas, Douglass offers a revelatory account of why we should take Mandeville seriously as a philosopher.Douglass expertly reconstructs Mandeville&’s theory of how self-centred individuals, who care for their reputation and social standing above all else, could live peacefully together in large societies. Pride and shame are the principal motives of human behaviour, on this account, with a large dose of hypocrisy and self-deception lying behind our moral practices. In his analysis, Douglass attends closely to the changes between different editions of the Fable; considers Mandeville&’s arguments in light of objections and rival accounts from other eighteenth-century philosophers, including Shaftesbury, Hume, and Smith; and draws on more recent findings from social psychology.With this detailed and original reassessment of Mandeville&’s philosophy, Douglass shows how The Fable of the Bees—by shining a light on the dark side of human nature—has the power to unsettle readers even today.
Manejo Del Tiempo: Cómo Incrementar La Productividad Y Parar De Procrastinar
by Doris CremaLa vida es nuestra propia historia “Escoge Tu Propia Aventura” personalizada que tenemos que escribir con nuestras elecciones. Cada elección consume una cantidad variable de tiempo para ejecutar, participar, o conducir la elección. Un libro que leer para aquellos que buscan una manera fácil de manejar todas las tareas en sus platos mientras mantienen el balance durante el día. Sin sistemas complejos de calendario. Sin niveles de prioridad imprácticos. Solo cuatro pasos sencillos que puedes empezar ahora mismo. ¡Es momento de manejar tu tiempo de manera digerible!
Manejo Del Tiempo: Cómo Manejar Su Día Entero
by Lisa Walsh¿Alguna vez en su vida se ha preguntado cómo los dueños de compañías pequeñas y gerentes siempre se ven relajados y en control, frecuentemente retirándose temprano los fines de semana y teniendo tiempo para viajar? Pero otros propietarios de negocios están en modo crisis constantemente, apagando incendios, atendiendo a la tiranía de lo urgente y trabajando semanas de setenta horas. Casi todos los programas excelentes de entrenamiento de negocios le ponen mayor énfasis a técnicas de manejo del tiempo personal como uno de los puntos que van a asistir al dueño de la compañía a recobrar la maestría de su compañía así como la de su vida. Si usted es productivo, logra hacer mucho más en menor tiempo y puede terminar todas sus tareas importantes agendadas para el día. La productividad automáticamente incrementa su rendimiento y sus probabilidades del éxito. Eso no es todo; ser productivo le ayuda a mejorar su bienestar así como su calidad de vida en general. Obtenga este libro hoy.
Maneras Comprobadas para Desarrollar Buenos Hábitos y Maximizar la Productividad
by Gary Randolph¿Te encuentras participando en actividades que sabes que no son saludables para ti? ¿Sueles perder el tiempo en cosas que no son importantes? ¿Sabes lo que deberías hacer pero de alguna manera no puedes hacerlo? ¿No puedes concentrarte? Si respondiste afirmativamente a alguna de estas preguntas, esta guía puede ayudarte a transformar tu vida. ¿Te gustaría poder tener buenos hábitos, eliminar los malos, estar más saludable, ser más feliz, o completar tus tareas sin preocupación? ¡Durante mucho tiempo, se han utilizado técnicas para eliminar malos hábitos y permitir que las personas tomen mejores decisiones en, literalmente, todos los aspectos de sus vidas! El uso de estas técnicas también ayudará con la salud en general, el presupuesto, ganar dinero, vivir bien, comer sano, tomar las mejores decisiones posibles, niveles de energía, concentración, felicidad en general, y mucho más. Experimenta emociones más positivas y una mejor calidad de vida al desarrollar esta habilidad esencial. ¡Presentamos los secretos que los profesionales usan para ser más efectivos que nunca! Concentrémonos solo en lo importante y hagamos lo más que se pueda. Con décadas de estrategias probadas, este libro electrónico te mostrará la forma más rápida y eficaz de acabar con malos hábitos y desarrollar buenos hábitos para beneficiar tu bienestar. Esta guía te enseña técnicas probadas sin el uso de costosos implementos, recetas o cursos. Qué incluye: - Formar buenos hábitos. - Eliminar malos hábitos. - Ser más saludable y más feliz. - Tomar mejores decisiones. - Ganar más dinero. - Tener más energía. - Reducir y eliminar la ansiedad. - Hacer más cosas. - ¡Superar las dolencias, obstáculos y problemas de la vida con facilidad! + ¡MUCHO MÁS! Si deseas desarrollar hábitos buenos, mejorar tu concentración & bienestar, entonces ésta guía es para ti. -> Desplásate hasta la parte superior de la págin
Manga for Success - Change Management
by Kazuhiko NakamuraEIN LEISTUNGSFÄHIGES TEAM DURCH EFFEKTIVES CHANGE-MANAGEMENT SCHAFFEN! Möchtest du deinen derzeitigen Arbeitsplatz oder deine Organisation verbessern? Möchtest du jetzt etwas ändern, um langfristig erfolgreich zu sein? Organisationsentwicklung kann dir darauf eine Antwort geben und zeigen, welche Schritte du unternehmen kannst, um deine Ziele zu erreichen. Folge in der Story Chuji, einem Filialleiter eines Automobilunternehmens, der in eine problembehaftete Autohausfiliale geschickt wird. Dort wird er mit einigen Herausforderungen konfrontiert, als er eine Reihe von Veränderungen in der Unternehmensführung einführt und dabei auf den Widerstand und die Feindseligkeit von Mitarbeitenden und Führungskräften stößt. Du wirst in diesem Manga entdecken: - wie man Hindernisse und Widerstände gegen organisatorische Veränderungen überwindet, - wie du die Prinzipien von Sichtbarkeit, Kommunikation und Visionen anwendest und gleichzeitig die Stärken deines Teams nutzt, - die Wissenschaft der Organisationsentwicklung. "Manga for Success - Change Management" ist ein unverzichtbarer Leitfaden für ein effektives Veränderungsmanagement, der dir helfen wird, die Denkweise und das Mindset deiner Teammitglieder weg vom Individualismus hin zum Wohl der Organisation und des Teams als Ganzes neu auszurichten.
Manga for Success - Marketing
by Takashi YasudaMöchtest du deinen Umsatz steigern? Die Kundenzufriedenheit verbessern? Oder bist du auf der Suche nach einem grundlegenden Verständnis von Marketing, um deinen Studienkurs zu bestehen oder deine Aussichten auf dem Arbeitsmarkt zu verbessern? Was auch immer der Grund ist, warum du dieses Buch in die Hand nimmst, dieser Manga for Success macht wesentliche Konzepte anhand praktischer Beispiele und Situationen leicht verständlich. Du wirst alles Wichtige lernen über: - Markenbildung, virales Marketing, Werbung und Verkaufsförderung, - die Bedeutung von Kundenbeziehungen, - die 4 Ps des Marketings. Die Geschichte folgt Marimo, einer jungen Frau, die ihren alten Eltern helfen will, ihr Spezialitätengeschäft zu retten. Es gibt nicht viel, was sie tun kann, aber sie möchte ihnen helfen, neue Möglichkeiten zu finden. In diesem Moment trifft sie auf zwei geheimnisvolle Gestalten, die ihr beibringen, wie man das Familienunternehmen durch das richtige Marketing Schritt für Schritt wieder aufbaut und stärkt.