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Katastrophale Kommunikation: Sicher ungewiss (essentials)

by Andreas Galling-Stiehler Robert Caspar Müller Jürgen Schulz

Radio/TV/Handy an: Katastrophe droht! Und diese Katastrophe, die da zur Nachricht gemacht wird, das ist heute nun immer die eine Katastrophe, die die anderen zunächst ausblendet. Von Doom Scrolling zu Desaster Ranking – Negativismus als Geschäftsprinzip. Wir plädieren für eine neue Orientierung der Auftragskommunikation: Katastrophale Kommunikation. Diese unterscheidet sich in ihrer hier gemeinten Doppelbedeutung (sie ist Ausdruck der Katastrophe und hat sie zum Inhalt) auf fundamentale Weise von der Risiko- und Krisenkommunikation. Ihre Stärke erwächst aus der zukunftsgewandten Abwendung eines drohenden Endes. Unsere Idee: Das Tabu des Endes brechen, statt es mit Deutungsmacht durch wohl- und übelmeinende Propaganda, paternalistische Verhaltensökonomie, Fake oder identitären Kitsch aufrechtzuerhalten! Ver-Antwortung bis zum Ende statt Anschlusslosigkeit der Kommunikation. Nur so lassen sich neue, gegenwärtig unbekannte Chancen erkennen, erhoffen und auftun: sicher ungewiss.

Kate Spade

by Linda A. Cyr

Kate Spade's founders try to finance and grow their luxury handbag and accessories business. As the case ends, the founding team must decide among four potential strategic partners offering to purchase different shares of Kate Spade at various valuations. Includes color exhibits.

Katharine and R.J. Reynolds: Partners of Fortune in the Making of the New South

by Michele Gillespie

&“A tour de force . . . a top-notch study of a powerful couple negotiating the shifting socioeconomic world of the New South and early corporate America.&”—Journal of American History Separately they were formidable—together they were unstoppable. Despite their intriguing lives and the deep impact they had on their community and region, the story of Richard Joshua Reynolds and Katharine Smith Reynolds has never been fully told. Now Michele Gillespie provides a sweeping account of how R. J. and Katharine succeeded in realizing their American dreams. From relatively modest beginnings, R. J. launched the R. J. Reynolds Tobacco Company, which would eventually develop two hugely profitable products, Prince Albert pipe tobacco and Camel cigarettes. His marriage in 1905 to Katharine Smith, a dynamic woman thirty years his junior, marked the beginning of a unique partnership that went well beyond the family. As a couple, the Reynoldses conducted a far-ranging social life and, under Katharine&’s direction, built Reynolda House, a breathtaking estate and model farm. Katharine and R. J. Reynolds &“is an engrossing study of a power couple extraordinaire . . . Telling us much about an unusual relationship, Michele Gillespie also provides a new way to understand how the post-Reconstruction New South elite helped construct business structures, social relations, and racial hierarchies. The result is an important addition to our understanding of the industrial South in the North Carolina Piedmont heartland&” (William A. Link, author of The Paradox of Southern Progressivism). &“Ms. Gillespie uses Katharine&’s life and work as a kind of prism through which to view the prejudices and predilections of Southern culture in the 1910s and 1920s.&”—The Wall Street Journal

Katharine Graham

by Dina Witter Kathleen L. Mcginn Lisa Gunther

Details the career of Katharine Graham of the Washington Post Co., a pioneer in her field and one of the first high-profile women to lead a major public company. Her story is a unique example of how power and expertise are built over time, and differs from those of other business leaders in that she was unexpectedly thrust into a leadership position. Though Graham could have been a figurehead leader of the Washington Post Co., she gradually became a powerful national player: a publisher and CEO in more than title. Graham's strong values impel many of her decisions throughout the course of her career and help her through times of uncertainty. Her values are a stark contrast to strictly data-based decision making. Explores Graham's ability to master the newspaper business and succeed in a man's world. Additionally, Graham's unique ability to adapt her influence style in different social and career networks is also explored, as the distinction between Graham's employees, mentors, and friends is often blurred.

Katherine Schuler at Boxes & Bins, Inc.

by Linda A. Hill James Kindley

This case is about Katherine Schuler, soon to become senior vice president of marketing at a fast-growing retail organization, Boxes & Bins (B&B). Part of Schuler's success has been due to her "fit" into a company with clear values and principles. In particular, B&B always put its employees first, and eschewed debt in order to grow only as the company could afford it. Several years ago, the founders sold most of their stock to a private-equity firm, the Weichel Group, which leveraged B&B heavily in order to accelerate the opening of more stores and to pay off the founders. Even after a recent IPO, the Weichel Group remained a major shareholder, and it urged B&B to hire two senior managers from large discount retailers to run operations and merchandising. Schuler's move into her new role could lead to her becoming B&B's president if she is successful. Schuler understands that B&B needs to grow, and wants to help it do so, but is uncertain about the plans for how that growth will occur. She wants B&B to acknowledge its key success factors to date because she believes that doing so will help it move to a new future. Yet she knows that changing B&B may be impossible-therefore, leaving might be her best option.

Kathryn McNeil (A)

by Jerry Useem Joseph L. Badaracco Jr.

Charles Foley, vice president of the computer retailing firm Sayer MicroWorld, must decide whether or not to fire his employee, Kathryn McNeil, a 37-year-old product manager who has been unable to work as many hours as her colleagues due to her status as a single parent of a six-year-old boy. The company's recent risk-laden acquisition of another ailing firm has intensified the office's already high-pressure environment by necessitating that all employees work 13- and 14-hour days. Although McNeil appears to be doing her best to fulfill both her parental and professional responsibilities, her immediate supervisor insists that McNeil has not been able to complete her share of the work.

Kathryn McNeil (B)

by Joseph L. Badaracco Jr. Jerry Useem

Supplement

Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within

by Emily Tedards Emily Truelove Linda A. Hill

When Kathy Fish, Procter & Gamble's Chief Research, Development & Innovation Officer, and a 40-year company veteran, stepped into her role in 2014, she was concerned that the world's leading consumer packaged goods company had lost its capability to produce a steady stream of disruptive innovations. This, coupled with intensifying competition from more agile, digitally-savvy direct-to-consumer companies, convinced Fish that P&G needed to renew its value proposition. She believed it was essential that all 100,000 employees see innovation as their job, and that all aspects of the consumer experience-not only the product itself-be "irresistibly superior." But making this change would require wholesale transformation, which was challenging because P&G's business units had decision-making rights for their businesses. Thus, when she launched GrowthWorks, an initiative to bring lean innovation to scale at P&G, Fish designed it to be business unit-led and corporately-supported. Fish and her team tackled challenges as they emerged along the way, such as the need to adapt career systems. Fish took a "pull" versus "push" approach and it caught on like "wildfire," eventually producing a portfolio of over 130 projects, and momentum that led P&G to headline the Consumer Electronics Show for the first time. While progress indicators were strong, the business units still struggled to incubate innovations, and Fish feared that unless P&G's overall innovation performance management and reward systems changed, the new approach to innovation would not take hold in a sustainable way. Fish grapples with whether to take a more "push" approach and add innovation metrics to the business unit presidents' annual scorecards, which typically focused on short term deliverables.

Kathy Giusti and the Multiple Myeloma Research Foundation

by Joshua D. Margolis Matthew Preble Richard G. Hamermesh

Since she was first diagnosed with multiple myeloma (MM) in 1996, Giusti had led an effort to better understand and treat the disease. She had co-founded the Multiple Myeloma Research Foundation (MMRF), helped form the Multiple Myeloma Research Consortium (MMRC), and brought together a diverse body of academics, researchers, pharmaceutical and biotech companies, physicians, and patients to combine their efforts around the disease. The MMRF had helped facilitate clinical trials for promising drugs, sponsored research, and raised a substantial amount of money for these purposes.

Katie Couric Media: Landing the First Client

by William R. Kerr N. Louis Shipley

Case

Kaufmann Manufacturing Co. (A)

by Julie H. Hertenstein

A management team at Kaufmann is studying the latest year's operations and sales, which seem to have led to very confusing financial results. Sales exceeded forecast and production for the first six months, however Kaufmann reported a loss. Yet, when sales were below forecast and production above in the second six months, healthy income was reported.

Kaufmannisches Rechnen fur Dummies (Für Dummies)

by Petra Leitert

Dreisatz, Prozentrechnen und Co. - wie ging das noch gleich? Wenn Sie einen kaufmännischen Beruf anstreben oder ausüben, führt kein Weg am Kaufmännischen Rechnen vorbei. Aber keine Sorge, auch wenn Sie kein Mathe-Genie sind, werden Berechnungen wie Proportions-, Durchschnitts-, Verteilungs- oder Zinsrechnung bald kein Problem mehr für Sie sein. Petra Leitert erklärt Ihnen leicht verständlich und Schritt für Schritt alle wichtigen Rechenarten, die Sie benötigen. So erfahren Sie alles über Abschreibungen, Währungsrechnung, Deckungsbeiträge und vieles mehr. Auch komplexere Berechnungen wie Tilgungsrechnung, Zinseszinsrechnung, Berechnungen bei Geldanlagen und statistisches Rechnen kommen nicht zu kurz. Zahlreiche Beispielrechnungen, Übungen und Tipps zur Arbeit mit Excel runden dieses Buch ab.

Kaufmännisches Rechnen für Dummies (Für Dummies)

by Petra Leitert

Dreisatz, Prozentrechnen und Co. - wie ging das noch gleich? Wenn Sie einen kaufmännischen Beruf anstreben oder ausüben, führt kein Weg am Kaufmännischen Rechnen vorbei. Aber keine Sorge, auch wenn Sie kein Mathe-Genie sind, werden Berechnungen wie Proportions-, Durchschnitts-, Verteilungs- oder Zinsrechnung bald kein Problem mehr für Sie sein. Petra Leitert erklärt Ihnen leicht verständlich und Schritt für Schritt alle wichtigen Rechenarten, die Sie benötigen. So erfahren Sie alles über Abschreibungen, Währungsrechnung, Deckungsbeiträge und vieles mehr. Auch komplexere Berechnungen wie Tilgungsrechnung, Zinseszinsrechnung, Berechnungen bei Geldanlagen und statistisches Rechnen kommen nicht zu kurz. Zahlreiche Beispielrechnungen, Übungen und Tipps zur Arbeit mit Excel runden dieses Buch ab.

Kaufmann's: The Big Store in Pittsburgh (Landmarks)

by Letitia Stuart Savage

In 1871, Jacob and Isaac Kaufmann created a classic Pittsburgh institution. The business grew from a small store on the South Side to a mammoth clothing house downtown that outfitted the community. The removal of the original freestanding clock upset customers, so Kaufmann's added its iconic version in 1913. A redesign of the store's first floor attracted national attention in the 1930s. While most Pittsburghers remember and celebrate the downtown store, others recall the suburban branches--miniatures of the expansive flagship store. Join Letitia Stuart Savage on a journey to a time of leisurely shopping for the latest fashions complete with a side of Mile High Ice Cream Pie from the Tic Toc Restaurant.

Kaufmann's Department Store (Images of America)

by Melanie Linn Gutowski The Senator John Heinz History Center Rick Sebak

Kaufmann's Department Store was a force in Pittsburgh retail from its humble beginnings in 1871 until its merger with Federated Department Stores in 2006. The "Big Store" downtown was a landmark shopping emporium with 12 floors of everything from cosmetics and groceries to wedding gowns and lawn mowers. Under the leadership of Edgar J. Kaufmann and his wife, Liliane, the store became a forum for exhibitions of art, cutting-edge technology, and Parisian haute couture. Generations of Pittsburghers hold fond memories of meeting friends and family under the famous Kaufmann's clock to lunch at the Tic Toc Restaurant, pick up cookies at the Arcade Bakery, or peer into the store's enchanting Christmas window displays each December.

Kaweyan: Female Entrepreneurship and the Past and Future of Afghanistan (B)

by Geoffrey G. Jones Gayle Tzemach Lemmon

This B case takes up the story of the Afghan female entrepreneur Kamila Sidiqi between 2009 and 2015. The case opens with U.S. Secretary of State John Kerry praising her achievements at a State Department dinner in March 2015 for the newly elected President of Afghanistan, Ashraf Ghani. It describes the growth of her Kaweyan firm, which diversified into dried fruit processing and a cab service, against a background of some economic and social progress, but also continuing economic, social and security challenges in the country. In October 2014 President Ghani asked Kamila to become Presidential Deputy Chief of Staff, a position which she accepted. The B case can be used in conjunction with the A case to explore the issue whether entrepreneurship alone can significantly overcome the many challenges faced by post-conflict countries such as Afghanistan, or whether improvements in institutional frameworks are a pre-condition.

Kaweyan: Female Entrepreneurship and the Past and Future of Afghanistan

by Geoffrey G. Jones Gayle Tzemach Lemmon

Explores the challenges of female entrepreneurship in Afghanistan through the case of Kemeli Sediqi, who built a business under the Taliban, and founded a consultancy in 2004. The case positions Sediqi's experiences against the background of Afghanistan's turbulent history, with a focus on the contested role of women in Afghani society.

Kay Sunderland: Making the Grade at Attain Learning

by Linda A. Hill Heather Beckham

Kay Sunderland is an account director at Attain Learning Inc., a business training solutions company. In January 2011, one of Attain's most important clients, Juan Nunez of Gramen Equipment Company, contacts Sunderland with a request: Nunez would like Attain content development director Mike Morgan to stop contacting him directly. Sunderland is surprised that Morgan, an experienced and talented contributor, is potentially jeopardizing the account by ignoring Attain's communications policy of restricting client-facing communication to the account director. Now Sunderland must decide how to handle the situation with both the client and her colleague Morgan.

Kay Sunderland: Making the Grade at Attain Learning

by Heather Beckham Linda A. Hill

Kay Sunderland is an account director at Attain Learning Inc., a business training solutions company. In January 2011, one of Attain's most important clients, Juan Nunez of Gramen Equipment Company, contacts Sunderland with a request: Nunez would like Attain content development director Mike Morgan to stop contacting him directly. Sunderland is surprised that Morgan, an experienced and talented contributor, is potentially jeopardizing the account by ignoring Attain's communications policy of restricting client-facing communication to the account director. Now Sunderland must decide how to handle the situation with both the client and her colleague Morgan.

Kazakhstan and the Soviet Legacy: Between Continuity and Rupture

by Jean-François Caron

This book examines Kazakhstan’s struggle to distance itself from its Soviet past over 25 years after its independence. To a very large extent, the affirmation of its sovereignty and a unique Kazakhstani way remain largely a matter of rhetoric. This book looks to explain the various aspects that show the continuity of Kazakhstan’s political system and governance with its colonial legacy, namely through its foreign policy, the country’s environmental policies, the judicial system, the management of religious diversity, the way youth organizations are structured and administered or how those who were born after the collapse of Soviet Union are still showing a typical Soviet behavioral attitude towards the political sphere.What are the reasons for this reluctance or incapacity to break away from these ties of the past? Will the unavoidable political transition that will bring new individuals to the head of the state contribute to a real change? Will this lead to a break with the country’s past and a radical shift in the country’s policies or will things remain as they have been since 1991? This book provides some valuable insights on what may happen in the near future to the biggest country of Central Asia.

Kazakhstan Railways: From the Middle of Nowhere to a Center of Trade?

by Esel Cekin Willy Shih

This case describes the evolution of Kazakhstan's rail connectivity strategy post-collapse of the Soviet Union and its now central role in China's Belt and Road Initiative. This meant shifting from a north-south orientation towards east-west, as well as the development of new border-crossing facilities, special economic zones, and a new middle route that crossed the Caspian Sea. Unlike many other BRI initiatives that involved loans from China, Kazakhstan funded the modernization and upgrade by itself. Now the question was how soon demand would grow to fill the waiting capacity, as other bottlenecks on the Trans-Eurasian land route connecting China with Europe were beyond the country's control.

Kazakhstan: Snow Leopard at the Crossroads (Europa Emerging Economies)

by Christopher A. Hartwell

This volume examines the experience of Kazakhstan’s transition over the past 30 years, explaining the political and economic performance of the country since the collapse of the USSR, through the country’s institutions, policy choices, and external environment. In an exploration of more than 1,000 years of institutional development, the chapters analyse and assess the development of political arrangements and governance, and economic institutions, from pre-Russian colonization through to the Soviet experiment, and then take a magnifying glass to developments in a post-Soviet, independent Kazakhstan. Using a broad range of sources and data across disciplines, this book is the first to explicitly survey Kazakhstan’s transition as a function of its history, its people, and its institutions. Breaking new ground in institutional economics, it provides readers with a comprehensive examination of the history and development of Kazakhstan, and points to where it may be heading in the 21st century. The subject matter is accessible to a broad academic audience: to scholars in political science, economics, and the history of Central Asia and Russia, as well as to those with an interest in general transition economics.

Kazakhstan’s Developmental Journey: Entrenched Paradigms, Achievements, and the Challenge of Global Competitiveness

by Anastasia Koulouri Nikolai Mouraviev

This book discusses Kazakhstan’s transitioning trajectory to a market economy since it declared its independence from the Soviet Union in 1991.. It analyses the evolution of key policy areas and sectors through the lens of policy development and implementation, and evaluates their suitability in pursuing the country’s strategic objectives. Topics include policy initiatives for economic development, new policy paradigms in public service delivery and infrastructure improvement, and water-energy-food (WEF) nexus thinking in governing the WEF sectors. The book argues that policies developed in the 1990s and 2000s have so far served the nation’s needs. Nevertheless, as Kazakhstan seeks to achieve a competitive edge worldwide, many of these policies would require adjustment, or a paradigm shift. Providing a unique outlook on policy and governance, this book will appeal to scholars, students, and practitioners involved with Kazakhstan and Central Asia and interested in the transformation of ex-Soviet nations, their policy, and sustainable development.

Kazakhstan's Diversification from the Natural Resources Sector: Strategic and Economic Opportunities (Euro-Asian Studies)

by Irina Heim

This book explores opportunities for diversifying modern Kazakhstan's economy, which is still heavily dependent on its natural resources, as well as looking at economic opportunities for the whole Central Asian region arising from the Chinese government's Belt and Road Initiative (BRI). The book is comprised of four parts. Part 1 explores the first main theme of the book: development of the economy based on the resource sector with the example of Kazakhstan. Part 2 examines opportunities for diversification arising from BRI: a rise of transport and communication industries alongside the new Belt and Road economic route. Part 3 explores the view from China on the perspectives of regional development, not least the economic reasons for the launch of this programme, investments and planned effects. Part 4 discusses other internal sources for diversification of the economy in Kazakhstan based on development of local industry in the oil and gas sector, small- and medium-sized enterprises and tertiary sector of the economy. This book will be of value for students, academics, policy-makers, and practitioners focused on economic development and business in the Central Asian region, as well as those who are working on the design of instruments for economic development in their own countries.

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