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Maritime Order and the Law in East Asia
by Nong Hong Gordon HouldenMany of the maritime disputes today represent a competing interest of two groups: coastal states and user states. This edited volume evaluates the role of the United Nations Convention on the Law of the Sea (UNCLOS) in managing maritime order in East Asia after its ratification in 1994, while reflecting upon various interpretations of UNCLOS. Providing an overview of the key maritime disputes occurring in the Asia Pacific, it examines case studies from a selection of representative countries to consider how these conflicts of interest reflect their respective national interests, and the wider issues that these interpretations have created in relation to navigation regimes, maritime entitlement, boundary delimitation and dispute settlement.
Maritime Piracy and the Construction of Global Governance (New International Relations)
by Jon D. Carlson Michael J. Struett Mark T. NancePiratical attacks have become more frequent, violent, costly and increasingly threaten to undermine order in the international system. Much attention has focused on Somalia, but piracy is a problem worldwide. Recent coordination efforts among states in South East Asia appear to have helped in the area, but elsewhere piracy has expanded. Interestingly, international law has long recognized piracy as a crime and provided tools for universal suppression, yet piracy persists. In this book, a handpicked group of leading experts in the field of International Relations use maritime piracy as a means to expose the incongruities in our understanding of global governance. Using broadly constructivist approaches to understand international actors’ responses to the challenges created by maritime piracy, the contributors question a number of myths and misconceptions around piracy and analyze the various ways that international law and organizations channel actors’ understandings of maritime piracy and their efforts to respond to it. In doing so, they expose some shaky foundations for IR theorists: how do we conceive of governance and legitimacy when they are delinked from the territorial aspect of the modern nation-state? What happens to prospects for cooperation when we get to the nitty-gritty questions of practice related to paying for trials, imprisoning and maintaining captured pirates, bearing the burden of policing sea-lanes, or even determining what constitutes a pirate? Does anyone have a monopoly on the legitimate use of force at sea, and how is that legitimacy constructed? Maritime Piracy and the Construction of Global Governance offers an improved theoretical understanding of the response of the international community to maritime piracy and broadens our understanding of the complex and sometimes countervailing motivations of all the actors involved, from international organizations and states down to the pirates themselves.
Maritime Ports, Supply Chains and Logistics Corridors (Routledge Studies in Transport Analysis)
by Cyrille Bertelle Nathan Gouin Antoine FrémontThis book aims to highlight the interrelations between maritime ports, supply chains and logistics. Inland corridors could be defined as major arteries for inland transportation from and to the maritime port. They link together one or several ports located on the maritime range with one or several major inland metropolitan areas. The efficiency of international supply chains depends not only on the smooth operations in the port but also on the efficiency of inland distribution in terms of cost, reliability, added value services for the goods, safety and finally the environment. With contributions from international experts, the book offers a transversal perspective on logistics corridor development using case studies on the Seine Axis, among others. Organized into four key sections, the book highlights the interrelations between ports and corridors using both empirical and theoretical research from various disciplines, including engineering as well as human and social sciences. Maritime Ports,Supply Chains and Logistics Corridors will be directly relevant to a wide variety of scholars and postgraduate researchers in the fields of transport studies and management, maritime logistics, supply chain management and international logistics as well as industrial engineering, geography, economics and political science.
Maritime Ports, Supply Chains and Logistics Corridors (Routledge Studies in Transport Analysis)
by Cyrille Bertelle Nathan Gouin Antoine FrémontThis book aims to highlight the interrelations between maritime ports, supply chains and logistics. Inland corridors could be defined as major arteries for inland transportation from and to the maritime port. They link together one or several ports located on the maritime range with one or several major inland metropolitan areas. The efficiency of international supply chains depends not only on the smooth operations in the port but also on the efficiency of inland distribution in terms of cost, reliability, added value services for the goods, safety and finally the environment.With contributions from international experts, the book offers a transversal perspective on logistics corridor development using case studies on the Seine Axis, among others. Organized into four key sections, the book highlights the interrelations between ports and corridors using both empirical and theoretical research from various disciplines, including engineering as well as human and social sciences.Maritime Ports,Supply Chains and Logistics Corridors will be directly relevant to a wide variety of scholars and postgraduate researchers in the fields of transport studies and management, maritime logistics, supply chain management and international logistics as well as industrial engineering, geography, economics and political science.
Maritime Private Security: Market Responses to Piracy, Terrorism and Waterborne Security Risks in the 21st Century (Cass Series: Naval Policy and History)
by Patrick Cullen Claude BerubeThis book examines the evolution, function, problems and prospects of private security companies in the maritime sector. The private security industry continues to evolve after its renaissance over the past few decades, first in Africa, and later in Iraq and Afghanistan. Despite this, little academic work has been done to date on the role of private security in the maritime environment. This lacuna has become more pronounced as the threat of piracy, terrorism, and other acts of maritime political violence have caused littoral states and commercial entities alike to consider the use of private security to mitigate risks. Maritime Private Security is an edited volume specifically dedicated to combating the absence of academic research in this area. The discussion of this multi-faceted subject is organised into four key parts: Part I: The Historical and Contemporary Market in Maritime Private Security Services Part II: The Emergence of Private Anti-Piracy Escorts in the Commercial Sector Part III: The Privatization of Coast Guard Services Part IV: Private Security Responses to Maritime Terrorism This book will be of much interest to students of naval policy and maritime security, private security companies, piracy and terrorism, international law and IR in general.
Maritime Security in East and West Africa: A Tale of Two Regions
by Dirk SiebelsThis book examines the nexus between maritime security and the ‘blue economy’ in sub-Saharan Africa. In recent years, maritime security issues have received increasing attention, but academic and policy-related discussions are largely limited to counter-piracy operations and, to a smaller extent, problems related to illegal fishing. This project offers an essential addition to the current academic and political discourse, combining a broad range of statistics with primary research and findings from more than 40 interviews with key stakeholders. It provides a unique analysis, recognizing that maritime security is not an end in itself but rather linked to economic and immaterial benefits of a more secure environment at sea.
Maritime Security in Southeast Asia (Routledge Security in Asia Series)
by Kwa Chong Guan John K. SkoganThis book confronts both the maritime security challenges and responses. In Southeast Asia, maritime security has, over the last twenty years, taken on a much greater importance, due to the Law of the Sea convention, which has resulted in a 200 nautical mile Exclusive Economic Zones (EEZs). As well as traditional security threats to maritime security, there has also emerged a range of non-traditional threat, such as those emanating from piracy and international terrorism that spill over into the maritime domain. Events such as September 11th, and the designation of Southeast Asia as a 'second front' in the war against terrorism, have resulted in the growing realization that multilateral security cooperation is required in order to better manage emerging security threats. Expert contributors to this book identify the nature of the maritime security problem and critically evaluate the various responses with an eye to improving the management of prevailing and emerging security threats. This book will be an invaluable resource to academics, policy analysts, legislators and students interested in security issues in Southeast Asia.
Maritime Taiwan: Historical Encounters with the East and the West
by Shih-Shan Henry TsaiFor centuries the island of Taiwan, 100 miles off the Asian mainland, has been a crossroads for traders and settlers, pirates and military schemers from around the world. Unlike China, with its long tradition of keeping foreigners out, Taiwan has a long history of interaction, both hostile and friendly, with other seafaring nations near and far. "Maritime Taiwan" captures the full drama and details of this remarkable history. It's filled with fascinating stories of foreign adventurers and echoes the bitter songs of Taiwan's aboriginal population, confronted by the convergence of different maritime cultures and values on the island.Here are accounts of the legendary pirate Koxinga, the Chinese junk trade, the mighty Dutch East India Company, British opium traders and Scottish tea merchants, Jesuit priests and Presbyterian missionaries, A French fleet commander, a Japanese colonial administrator, an American aid official, and many more. Here too is an extraordinary view of Taiwan over the centuries, as its distinct identity, culture, and values were shaped by its unique history. Today, with a population of only 23 million, Taiwan is the world's nineteenth largest economy, a vibrant, relatively free society on the strategic route between China and Southeast Asia. Maritime Taiwan also discusses the significant impact of American military, economic, educational, and technological aid on Taiwan's developments and addresses the island's continued importance in maintaining the U.S. hegemony in East Asia.
Maritime Transport: Shipping Logistics and Operations
by Ulla TapaninenMaritime transport is the transport of people or goods by water. It is the backbone of world trade and globalization. Twenty-four hours a day and all year round, ships carry cargoes to all corners of the globe. Maritime Transport focuses on the operational side of this important industry, covering many topics such as sea traffic currents, passenger transport, short sea shipping and dangerous cargoes. Parts one and two of Maritime Transport present the concepts, theory and background information, then part three presents more complex and deeper issues such as the maritime transportation of the future. It covers topics such as intelligent shipping, data exchange at sea and maritime security. In addition, the book includes fascinating case studies and examples, such as maritime transport in the Baltic sea, ship strategies in Norway and Greece and the benefits of slow steaming. At the end of each chapter there are questions that will help students to gain a deeper understanding of the many topics covered.
Maritime Women: Global Leadership
by Momoko Kitada Erin Williams Lisa Loloma FroholdtThis exciting new WMU book series' volume features the first attempt to include detailed experiences of women in the maritime sector at a global level. It highlights the achievement of women in the maritime sector, in particular, women's leadership and service to the sustainable development of the maritime industry. The volume contains contemporary studies on maritime women and follows an inter-disciplinary approach. It offers an overview of women's integration into the maritime sector since the late 1980s as well as benchmarking its impact on various levels, such as policy, employment, education, leadership and sustainability. Even 20 years after the Beijing Declaration, gender-related challenges at work still remain in the maritime sector, for example, lack of gender policy, difficulty in work-life balance, access to education, and leadership opportunities. The book addresses a series of recommendations that may further help the integration of women into the maritime sector.
Mark Pitts
by Michael J. Roberts Linda A. CyrDescribes Peoplestreet, an Internet business being developed at Cambridge Incubator. Peoplestreet is attempting to hire a VP of business development and has identified a candidate, Mark Pitts. Asks students to assess which interview techniques seemed most effective in discovering the desired information.
Mark Twain Bancshares, Inc.
by Joseph L. Badaracco Jr. Thomas W. ShreeveDescribes the history, management, and organization of an extremely successful bank holding company. The company has had a very charismatic chairman, has made MBAs bank presidents at very early ages, and has a long record of innovation. Now deregulation and a coming change of leadership may threaten the "system" that has made the bank so successful. The teaching objectives are to display the advantages and drawbacks of management based on a strong personality and strong values in the face of major market changes.
Mark Zuckerberg: A biography
by Daniel IchbiahA vibrant biography of Mark Zuckerberg, the founder of Facebook, from his earliest years through his rise to the top of the tech world.
Mark Zuckerberg: La biografia
by Daniel IchbiahLa biografia di un genio visionario, inventore e imprenditore dotato, è diventato uno degli uomini più influenti del pianeta. E anche il più misterioso. È l'incarnazione del sogno americano. Creatore della sua prima rete di messaggistica a 12 anni, rifiuta sei anni più tardi un'offerta di Microsoft che avrebbe potuto renderlo milionario, preferendo costruire da solo il suo impero. Progetta Facebook, diventa miliardario a 24 anni, acquista Whatsapp, Instagram... servizi utilizzati da oltre 2 miliardi di persone! Un’escalation incredibile senza precedenti. Tuttavia, dietro le sue professioni di fede umanistica - «un mondo aperto e connesso» - e l'altruismo rivendicato dal suo AD, cosa nasconde veramente il progetto Facebook? Quale influenza diretta o indiretta ha giocato nella Brexit, l'elezione di Donald Trump nel 2016, l'esplosione delle fake news? Cosa succede realmente ai dati pubblicati dagli utenti? Zuckerberg si serve deliberatamente di Facebook come di un cavallo di Troia in piena democrazia, ammettendo senza troppi scrupoli di voler «dominare il mondo»? Come un Frankenstein del XXI secolo, è stato sopraffatto dalla sua creatura? Si parla di ciò che è noto. E di tutto quello che l'uomo ha protetto per anni. Daniel Ichbiah, grande esperto della Silicon Valley e delle nuove tecnologie, ha incrociato le testimonianze di parenti, trascritto i messaggi privati e le riunioni a porte chiuse, raccolto montagne di informazioni, per rilasciare l'unica biografia completa e aggiornata su un uomo diventato un mito vivente.
Mark Zuckerberg: Mark Zuckerberg In His Own Words (In Their Own Words Ser.)
by George BeahmBillionaire Boy: Mark Zuckerburg in his own words is a revealing insight into the mind and vision of the worldOCOs youngest billionaire and founder and CEO of Facebook. The Mark Zuckerburg most people know is the one depicted in Academy AwardOCowinning film The Social Network: a nerdy, insecure and socially awkward young man OCo hardly the image of a topflight CEO in command of one of the worldOCOs largest and most successful companies. Achieving the growth of Facebook as fast as Zuckerburg has is no mean feat, especially when you consider he had never raised a dollar from investors nor managed a single employee before. At the helm of Facebook, Zuckerburg not only has to run fast to maintain the companyOCOs high profile success, but also needs to fight to stay ahead of some of the richest, most talented and most aggressive companies in the world. In this collection of quotations taken from interviews, presentations, media announcements and more, we see a new breed of business leader with a new way of thinking about business and success in a constantly changing world. "
Mark to Market Accounting: 'True North' in Financial Reporting (Routledge New Works in Accounting History)
by Walter P. SchuetzeThis Volume, edited by Peter W. Wolnizer, Professor of Accounting at the University of Sydney, makes available the collected writings of Walter P. Scheutze, a senior accounting practitioner. The articles, speeches and letters collected here probe the most fundamental problems of corporate financial reporting, cogently arguing the case for accounting reform and proposing well-informed solutions to these problems.
Marke macht's möglich: Wie Unternehmenslenker ihre Marke nutzen können, um erfolgreich die Transformation zu meistern
by Christopher Wunsche Sebastian MayMit ihrem Buch diskutieren Christopher Wünsche und Sebastian May aktuelle Spannungsfelder von Unternehmen zwischen Kontinuität und Veränderungsnotwendigkeit. Sie skizzieren, was Corporate Branding ist und was es in Transformationsprozessen als Instrument für den CEO leisten kann. Etwa bei Fragen wie: Wie gehe ich als CEO vor, wenn ich mein Unternehmen mit einem anderen fusionieren will? Oder wenn ich einen Unternehmensteil abstoßen oder an die Börse bringen will? Wie gelingt es, meine Unternehmensstrategie in meiner Unternehmensmarke abzubilden, damit die Welt uns versteht? Wie wichtig ist in diesem Zusammenhang ein Purpose und wie sehr muss ich als CEO mein Unternehmen daraufhin ausrichten, auch auf das große neue Thema ESG - Environmental, Social, Governance - das neue Nachhaltig? Woraus besteht die Brand Identity und warum ist es notwendig, sich bei der inhaltlich-strategischen Gestaltung der Unternehmensmarke mit der Unternehmensstrategie und der Unternehmenskultur auseinanderzusetzen? Im ausführlichen Praxisteil des Buches zeigen die Autoren anhand konkreter Unternehmensbeispiele (Bilfinger, Vonovia, Ledvance, Audi etc.), wie Branding in Transformationsprozessen, wie Fusionen, Ausgliederung von Geschäftsbereichen oder Reputationsproblemen, maßgeblich unterstützen kann oder diese sogar erst möglich macht. Auch Hürden und Erfolgsfaktoren, wie die Gestaltung von Implementierungsprozessen, notwendige Zeiträume und Budgetthemen, benennen Wünsche und May und zeigen Lösungswege auf - flankiert von CEOs und Markenverantwortlichen z. B. von Apleona oder Merck, die wertvolle Erkenntnisse und Insights liefern. Schließlich erfordert Markenführung in Transformationsprozessen Expertise in gleich drei Disziplinen - in Markenführung, in Change Management und in interner wie externer Unternehmenskommunikation. Verdichten, Erklären, Vermitteln sind gefordert, um im Wandel Orientierung und Momentum zu erzeugen und die Marke als Kompass und Katalysator der Veränderung zu nutzen.
Marke und Gedächtnis: Effektives Branding mit Erkenntnissen aus der Neuroforschung
by Peter PetermannDieses Buch erläutert die neurobiologischen Prozesse, die dafür verantwortlich sind, dass Marken mit positiven Assoziationen verknüpft werden und ins Relevant Set der Zielgruppe gelangen – um dort fortwährend Kaufimpulse zu setzen. Erfolgsentscheidend ist dabei vor allem der Kontext, in den Werbebotschaften eingebettet sind. Denn insbesondere kontextuelle Assoziationen unterstützen die Marke im Erinnerungsprozess, sodass das Gehirn in der Lage ist, die Marke im entscheidenden Kaufmoment leichter hervorzuholen.Der Autor erläutert leicht verständlich und anhand zahlreicher Beispiele aus allen Mediengattungen, wie Werbung vor dem Hintergrund aktueller Neuroforschung wirkt. Zudem wird aufgezeigt, welche Bedeutung Verbraucher-Insights und emotionale Botschaften haben und worauf es in der Praxis zu achten gilt. Dieses Buch ist Pflichtlektüre für alle Marketingverantwortlichen, die ihre Werbekommunikation effektiver machen wollen, um den ROI nachhaltig zu erhöhen.
Marke und digitale Medien: Der Wandel des Markenkonzepts im 21. Jahrhundert
by Stefanie Dänzler Thomas HeunDie Autoren dieses Buches diskutieren klassische und neuere Konzepte sowie theoretische und operative Ansätze zur Führung von Marken und geben einen Überblick über den aktuellen Stand der Debatten rund um das Konzept der Marke. Renommierte Wissenschaftler unterschiedlicher Disziplinen stellen ihre Forschungserkenntnisse zur Markentheorie dar, und namhafte Praktiker geben Empfehlungen, wie man den aus der Digitalisierung resultierenden Herausforderungen begegnen kann. Denn mit den digitalen Medienangeboten, Übertragungswegen und Endgeräten entstehen immer neue Möglichkeiten der Kommunikation und Interaktion mit den Rezipienten. So kommt es zu einem fundamentalen Medienwandel, der Marken zwingt, sich den digitalen Veränderungen anzupassen. Diese erweiterte Medienlandschaft bietet Marken für ihre Entwicklung, Kommunikation und Distribution neue Möglichkeiten und Chancen. Neben den operativen Herausforderungen stellt sich zunehmend die Frage nach theoretischen Erklärungsansätzen für die Entwicklung und Führung von Marken im digitalen Zeitalter. Das Buch richtet sich an Markenmanager, Produktmanager, Marketingforscher und Werbefachleute, aber auch Dozierende und Studierende der Marketing-, Kommunikations-, Medien- und Sozialwissenschaften lesen es mit Gewinn.In der zweiten Auflage wurden alle Beiträge überarbeitet, neue Beiträge zu den Themen digitale Innovation, Ideenbewertung, Herausforderungen der Markenführung. Big Data und Herausforderungen des Markenmanagements sind hinzugekommen.Der InhaltGrundlagen des Markenkonzepts im 21. JahrhundertsStrategische MarkenführungMarke & DesignSocial MediaEmpirische Studien zur Markenführung
Marked: Race, Crime, and Finding Work in an Era of Mass Incarceration
by Devah PagerNearly every job application asks it: have you ever been convicted of a crime? For the hundreds of thousands of young men leaving American prisons each year, their answer to that question may determine whether they can find work and begin rebuilding their lives. The product of an innovative field experiment, Marked gives us our first real glimpse into the tremendous difficulties facing ex-offenders in the job market. Devah Pager matched up pairs of young men, randomly assigned them criminal records, then sent them on hundreds of real job searches throughout the city of Milwaukee. Her applicants were attractive, articulate, and capable—yet ex-offenders received less than half the callbacks of the equally qualified applicants without criminal backgrounds. Young black men, meanwhile, paid a particularly high price: those with clean records fared no better in their job searches than white men just out of prison. Such shocking barriers to legitimate work, Pager contends, are an important reason that many ex-prisoners soon find themselves back in the realm of poverty, underground employment, and crime that led them to prison in the first place. “Using scholarly research, field research in Milwaukee, and graphics, [Pager] shows that ex-offenders, white or black, stand a very poor chance of getting a legitimate job. . . . Both informative and convincing.”—Library Journal“Marked is that rare book: a penetrating text that rings with moral concern couched in vivid prose—and one of the most useful sociological studies in years.”—Michael Eric Dyson
Marken als politische Akteure
by Jan Rommerskirchen Jan Dirk KemmingDieses Buch führt Sie in die Welt der Markenkommunikation einWer sich mit Markenführung und Markenkommunikation beschäftigen möchte, kommt an diesem umfangreichen Buch nicht vorbei. Es zeigt den zunehmenden Einfluss von Marken auf Bereiche und Themen wie:• Politik und Gesellschaft• Soziale Verantwortung und Gerechtigkeit• Nachhaltigkeit und ÖkologieGleich in mehreren Beiträgen erläutern die Autoren die theoretischen Grundlagen der Markenkommunikation, aber daneben geben sie auch zahlreiche Tipps für die praktische Umsetzung. Dabei betrachten sie Marken stets als eigenständige Kommunikatoren des Marktes und der Gesellschaft.Die Inhalte im ÜberblickJeder Autor dieses Herausgeberwerks widmet sich einem Bereich der Markenkommunikation, wodurch sich der Leser ein fundiertes Basiswissen aneignen kann. Neben der Wechselbeziehung von Marken und Politik steht vor allem die Frage nach ihrer gesellschaftlichen Verantwortung im Vordergrund des Forschungsinteresses. Aber auch die moralische Komponente von Marken und das historische Verhältnis von Marken und Kultur spielen eine wichtige Rolle.
Marken bei der strategischen Auswahl von Logistikdienstleistern
by Alexander RappDieses Open-Access-Buch widmet sich der kundenbezogenen Markenwirkung bei der strategischen Auswahl von Logistikdienstleistern und bestrebt aufzuzeigen, dass und wann Marken bei der strategischen Auswahlentscheidung berücksichtigt werden. Logistikdienstleister sehen sich aufgrund des intensiven Wettbewerbs mit der Notwendigkeit konfrontiert, sich von ihren Konkurrenten abzuheben, um weiterhin in den strategischen Auswahlentscheidungen potenzieller Abnehmerunternehmen berücksichtigt zu werden. Eine Möglichkeit der Differenzierung bieten Marken. Mittels PLS-SEM und einer Stichprobe von 335 Respondenten untersucht Dr. Alexander Rapp den Einfluss verschiedener organisationaler und individuelle Charakteristiken auf die Markensensibilität von Beschaffungsmanagern. Die Ergebnisse unterstreichen, dass Manager bei ihren Auswahlentscheidungen Marken eher zur Risikoreduzierung denn als sogenannte "Information Chunks" nutzen. Darüber hinaus wird deutlich, dass der Effekt vor allem bei Vertretern der Logistikabteilung und nicht bei Vertretern der Beschaffungsabteilung auftritt. Basierend auf seinen Erkenntnissen formuliert der Autor Handlungsempfehlungen für die Praxis.
Marken erleben im digitalen Zeitalter
by Uwe Munzinger Christiane WenhartMarkenerlebnisse sind die neue Leitwährung in der Markenführung. Das Buch fasst den internationalen Wissensstand zum Thema Markenerlebnisse zusammen und entwickelt ein umsetzungsorientiertes Modell für das Management von Markenerlebnissen. Es vereint und nutzt die Erkenntnisse aus Verhaltenswissenschaft, Neurophysiologie, Marketing- und Kommunikationsforschung sowie Betriebswirtschaft zur gezielten Erhöhung der Wirksamkeit von Markenerlebnissen. Das Buch vermittelt die Anwendung dieses Wissens mit zahlreichen aktuellen Beispielen und Tipps aus und für die Praxis. So können Leser am Ende des Buches anhand einfacher Checklisten ihre Markenerlebnis-Strategien sowie einzelne Markenerlebnisse bezüglich der relevanten Erfolgskriterien überprüfen und auf einer speziellen Microsite unmittelbar benchmarken.
Marken im Metaverse: Chancen und Risiken. Best and Worst Cases. Herausforderungen und Lösungen (essentials)
by Dominik Griese Tom Inden-LohmarDieses essential zeigt, wie strategisch und konzeptionell ein Markenauftritt im Metaverse entwickelt werden muss und was es dafür braucht. Die Vorgehensweise wird an vier realen Beispielen konkret illustriert. Kaum ein Thema wird gerade so kontrovers wie das Web 3.0 und seine Metaversen diskutiert. Täglich wächst die Zahl der Publikationen, Veranstaltungen und Produkte, die sich damit beschäftigen sowie auch die Zahl der Unternehmen, die auf keinen Fall den abfahrenden Zug verpassen wollen. Mindestens genauso groß ist aber die Zahl derer, die das Ganze für sinnlos ausgegebenes Marketingbudget halten. Es wird Zeit, Licht ins Dunkel der unendlichen Weiten des Web 3.0 zu bringen, Grundlagen und Begriffe zu erklären, Wege und Chancen aufzuzeigen, aber auch laut und deutlich vor den Risiken und Fehlern zu warnen.