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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals)
by Sara Dolnicar Bettina Grün Friedrich LeischThis book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Market Segmentation Success: Making It Happen!
by Lyndon Simkin Sally DibbMarket segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
Market Segmentation, Target Market Selection, and Positioning
by Miklos Sarvary Anita ElberseElaborates on the prerequisites for designing a successful marketing strategy: market segmentation, target market selection, and product positioning.
Market Selection and Direction: Role of Product Portfolio Planning
by George S. YipDiscusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business direction within a market.
Market Sense and Nonsense: How the Markets Really Work (and How They Don't)
by Jack D. SchwagerBestselling author, Jack Schwager, challenges the assumptions at the core of investment theory and practice and exposes common investor mistakes, missteps, myths, and misreads When it comes to investment models and theories of how markets work, convenience usually trumps reality. The simple fact is that many revered investment theories and market models are flatly wrong—that is, if we insist that they work in the real world. Unfounded assumptions, erroneous theories, unrealistic models, cognitive biases, emotional foibles, and unsubstantiated beliefs all combine to lead investors astray—professionals as well as novices. In this engaging new book, Jack Schwager, bestselling author of Market Wizards and The New Market Wizards, takes aim at the most perniciously pervasive academic precepts, money management canards, market myths and investor errors. Like so many ducks in a shooting gallery, Schwager picks them off, one at a time, revealing the truth about many of the fallacious assumptions, theories, and beliefs at the core of investment theory and practice. A compilation of the most insidious, fundamental investment errors the author has observed over his long and distinguished career in the markets Brings to light the fallacies underlying many widely held academic precepts, professional money management methodologies, and investment behaviors A sobering dose of real-world insight for investment professionals and a highly readable source of information and guidance for general readers interested in investment, trading, and finance Spans both traditional and alternative investment classes, covering both basic and advanced topics As in his best-selling Market Wizard series, Schwager manages the trick of covering material that is pertinent to professionals, yet writing in a style that is clear and accessible to the layman
Market Sense: Toward a New Economics of Markets and Society (New Political Economy)
by Philip KozelThis book concentrates upon the historic associations of the marketplace in the work of Aristotle, Adam Smith, Karl Marx, and demonstrates how what markets were imagined to entail for society was critical to each author's understanding of the central social problems of their time.
Market Structure and Performance: The Empirical Research
by J. CubbinFirst Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
Market Structure and Technological Change (Fundamentals Of Pure And Applied Economics Ser. #Vol. 1)
by J. Scott W. BaldwinThis book provides a survey of the theory and of the empirical knowledge about the links between market structure and technological change.
Market Studies: Mapping, Theorizing and Impacting Market Action
by Philip Roscoe Neil Pollock Stefan Schwarzkopf Susi Geiger Katy Mason Annmarie Ryan Pascale TrompetteMarket studies is a newly emerging field dedicated to understanding the origins, core concepts, theories and methods currently being used and developed to examine markets in the making. Providing a unique overview that introduces, positions and develops this highly fertile area of research, Market Studies is the first book to consolidate its themes, tools and methods in a single, comprehensive volume. Topics covered include: market organization and design; performativity in and around markets; valuation; market places and spaces; methods that may be utilized in studying markets; the field's relation to adjacent disciplines; the future of markets. Deploying a sensitivity for the socio-material constitution of markets, the authors put market practices at the centre of inquiry and offer insights into the future and potential impact of market studies research. The contemporary, practical and interdisciplinary approach is strengthened by multiple examples of original empirical research into markets.
Market This!: An Effective 90-Day Marketing Tool
by Sherry Prescott-WillisThink you're ready to market your product or service--think again..don't take another step until you read this book! Most marketing books give you a formula for how to market your stuff, or they give you ideas, sometimes really good ones, on how to do it. But no one actually helps you set up a marketing plan that works for you. This book is different. It helps you formulate an actual marketing plan, based on what your customers think and feel. It's interactive, and it teaches you how to mine information so you really do find out what your customers are thinking. This book gives you the opportunity to make smarter, more effective decisions about your marketing. You can make smart marketing decisions. You can be an effective marketer. You can be a savvy marketer.
Market Threads: How Cotton Farmers and Traders Create a Global Commodity
by Koray ÇalişkanWhat is a global market? How does it work? At a time when new crises in world markets cannot be satisfactorily resolved through old ideas, Market Threads presents a detailed analysis of the international cotton trade and argues for a novel and groundbreaking understanding of global markets. The book examines the arrangements, institutions, and power relations on which cotton trading and production depend, and provides an alternative approach to the analysis of pricing mechanisms. Drawing upon research from such diverse places as the New York Board of Trade and the Turkish and Egyptian countrysides, the book explores how market agents from peasants to global merchants negotiate, accept, reject, resist, reproduce, understand, and misunderstand a global market. The book demonstrates that policymakers and researchers must focus on the specific practices of market maintenance in order to know how they operate. Markets do not simply emerge as a relationship among self-interested buyers and sellers, governed by appropriate economic institutions. Nor are they just social networks embedded in wider economic social structures. Rather, global markets are maintained through daily interventions, the production of prosthetic prices, and the waging of struggles among those who produce and exchange commodities. The book illustrates the crucial consequences that these ideas have on economic reform projects and market studies. Spanning a variety of disciplines, Market Threads offers an original look at the world commodity trade and revises prevailing explanations for how markets work.
Market Timing And Moving Averages
by Paskalis GlabadanidisThere is a prevailing view among researchers and practitioners that abnormal risk-adjusted returns are an anomaly of financial market inefficiency. This outlook is misleading, since such returns only shed light on the imperfect models commonly used to measure and benchmark investment performance. In particular, using static asset pricing models to judge the performance of a dynamic investment strategy leads to flawed inferences when predicting market indicators. Market Timing and Moving Averages investigates the performance of moving average price indicators as a tactical asset allocation strategy. Glabadanidis provides a rationale for analyzing and testing the market timing and predictive power of any indicator based on past average prices and trading volume. He argues that certain trading strategies are best implemented as a dynamic asset allocation without selling short, in turn achieving the effect of an imperfect at-the-money protective put option. This work contains an empirical analysis of the performance of various versions of trading strategies based on simple moving averages.
Market Timing For Dummies
by Joe DuarteWant to improve your market timing so you can send your investment returns soaring? Market Timing For Dummies takes the guesswork out of developing a trading strategy and provides all of the tools you need to forecast, prepare for, and take advantage of market trends and changes. This authoritative guide is packed with expert advice on how to increase your profits and limit your risk. It helps you grasp the psychology behind market timing as you learn the basics of the method, analyze our finances, select the right software and equipment, and define your market trading style. You'll get the hang of using technical analysis to identify trends and reversals, catch key turning points, and manage risk as you track general market trends, develop a feel for when a particular trend is vulnerable to change, and seize the moment! Discover how to: Understand how Wall Street really works Use a wide array of market-timing tools Anticipate and prepare for trend shifts using technical analysis Time the stock market with the seasons Time with a feel for the pulse of the market Execute successful timing trades Time the stock, bond, foreign, and commodities markets Yes! You can make money in any market, whether trends are rising, falling, or moving sideways. Let Market Timing For Dummies show you how.
Market Timing with Moving Averages
by Valeriy ZakamulinThis book provides a comprehensive guide to market timing using moving averages. Part I explores the foundations of market timing rules, presenting a methodology for examining how the value of a trading indicator is computed. Using this methodology the author then applies the computation of trading indicators to a variety of market timing rules to analyse the commonalities and differences between the rules. Part II goes on to present a comprehensive analysis of the empirical performance of trading rules based on moving averages.
Market Trading Tactics
by Daryl GuppyA veteran hockey writer takes on hockey culture and the NHL--addressing the games most controversial issue Whether its on-ice fist fights or head shots into the glass, hockey has become a nightly news spectacle--with players pummeling and bashing each other across the ice like drunken gladiators. And while the NHL may actually condone on-ice violence as a ticket draw, diehard hockey fan and expert Adam Proteau argues against hockeys transformation into a thuggish blood sport. In Fighting the Good Fight, Proteau sheds light on the many perspectives of those in and around the game, with interviews of current and former NHL stars, coaches, general managers, and league executives, as well as medical experts. One of the most well-known media figures on the hockey scene today, famous for his funny, feisty observations as a writer for the Toronto Star and The Hockey News and commentator on CBC radio and TV, Adam Proteau is also one of the few mainstream media voices who is vehemently anti-fighting in hockey. Not only is his book a plea to the games gatekeepers to finally clamp down on the runaway violence that permeates the sport even at its highest level, he offers realistic suggestions on ways to finally clean the game up. * Includes interviews with medical experts on head injuries and concussions, as well as with other members of the media * The author not only wages an attack on the value of fighting in hockey--but also on the establishment hockey culture Covering the most polarizing issue in hockey today, Fighting the Good Fight gives hockey fans and sports lovers everywhere a reason to stamp their feet and whistle--at a rare display of eloquence and common sense. WebCatUpdater-Profile_26@1326742171896
Market Tremors: Quantifying Structural Risks in Modern Financial Markets
by Hari P. Krishnan Ash BenningtonSince the Global Financial Crisis, the structure of financial markets has undergone a dramatic shift. Modern markets have been “zombified” by a combination of Central Bank policy, disintermediation of commercial banks through regulation, and the growth of passive products such as ETFs. Increasingly, risk builds up beneath the surface, through a combination of excessive leverage and crowded exposure to specific asset classes and strategies. In many cases, historical volatility understates prospective risk. This book provides a practical and wide ranging framework for dealing with the credit, positioning and liquidity risk that investors face in the modern age. The authors introduce concrete techniques for adjusting traditional risk measures such as volatility during this era of unprecedented balance sheet expansion. When certain agents in the financial network behave differently or in larger scale than they have in the past, traditional portfolio theory breaks down. It can no longer account for toxic feedback effects within the network. Our feedback-based risk adjustments allow investors to size their positions sensibly in dangerous set ups, where volatility is not providing an accurate barometer of true risk. The authors have drawn from the fields of statistical physics and game theory to simplify and quantify the impact of very large agents on the distribution of forward returns, and to offer techniques for dealing with situations where markets are structurally risky yet realized volatility is low. The concepts discussed here should be of practical interest to portfolio managers, asset allocators, and risk professionals, as well as of academic interest to scholars and theorists.
Market Versus Society: Anthropological Insights (Essays In Honour Of Hermínio Martins)
by Manos SpyridakisThis volume addresses the fraught relationship between market and society in times of social and economic crisis, exploring how they interact in key social, cultural, and political arenas on a global scale. The contributors examine the neoliberal market in anthropological and ethnographic terms to question whether “market logic” has won out against social aspects of human existence in a framework of minimal state protection and the devaluation of human labor. Fruitfully combining empirical data and theoretical approaches, the volume investigates the extent to which ordinary people accept unequal allocations of resources and examines their sense of belonging in an expansive neoliberal economy.
Market Wizards: Everybody Gets What They Want - Respecting Risk (Wiley Trading #73)
by Jack D. SchwagerTHE INVESTMENT CLASSIC "I've read Market Wizards at several stages of my career as it shows the staying power of good down-to-earth wisdoms of true practitioners with skin in the game. This is the central document showing the heuristics that real-life traders use to manage their affairs, how people who do rather than talk have done things. Twenty years from now, it will still be fresh. There is no other like it." —NASSIM N. TALEB, former derivatives trader, author of The Black Swan, and professor, NYU-Poly "Market Wizards is one of the most fascinating books ever written about Wall Street. A few of the 'Wizards' are my friends—and Jack Schwager has nailed their modus operandi on the head." —MARTIN W. ZWEIG, PhD, Editor, The Zweig Forecast "It is difficult enough to develop a method that works. It then takes experience to believe what your method is telling you. But the toughest task of all is turning analysis into money. If you don't believe it, try it. These guys have it all: a method, the conviction, and the discipline to act decisively time after time, regardless of distractions and pressures. They are heroes of Wall Street, and Jack Schwager's book brings their characters vividly to life." —ROBERT R. PRECHTER, JR., Editor, The Elliott Wave Theorist
Market Wizards: Interviews with Top Traders (Wiley Trading Audio Ser. #57)
by Jack D. SchwagerThe world's top trader's reveal the secrets of their phenomenal success! How do the world's most successful traders amass tens, hundreds of millions of dollars a year? Are they masters of an occult knowledge, lucky winners in a random market lottery, natural-born virtuosi—Mozarts of the markets? In search of an answer, bestselling author Jack D. Schwager interviewed dozens of top traders across most financial markets. While their responses differed in the details, all of them could be boiled down to the same essential formula: solid methodology + proper mental attitude = trading success. In Market Wizards Schwager lets you hear, in their own words, what those super-traders had to say about their unprecedented successes, and he distils their responses down into a set of guiding principles you can use to become a trading star in your own right. Features interviews with superstar money-makers including Bruce Kovner, Richard Dennis, Paul Tudor Jones, Michel Steinhardt, Ed Seykota, Marty Schwartz, Tom Baldwin, and more Tells the true stories behind sensational trading coups, including the one about the trader who turned $30,000 into $80 million, the hedge fund manager who's averaged 30% returns every year for the past twenty-one years, and the T-bond futures trader who parlayed $25,000 into $2 billion in a single day! "Market Wizards is one of the most fascinating books ever written about Wall Street. A few of the 'Wizards' are my friends—and Jack Schwager has nailed their modus operandi on the head." --Martin W. Zweig, Ph.D., Editor, The Zweig Forecast
Market Your Genius: How to Generate New Leads, Get Dream Customers, and Create a Loyal Community
by Nikki NashAn expert-preneur's guide to building your audienceYour experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience.In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will:-- Pinpoint who wants to pay for your expertise-- Discover how to capture your audience's attention-- Create a plan for generating a consistent flow of leads-- Build your sales system for a sustainable business-- Develop a road map for keeping customers year after yearThis in-depth coaching session provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.
Market Your Way to Growth
by Philip Kotler Milton KotlerMarketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic watersWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among othersMilton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Market and Plan under Socialism: The Bird in the Cage
by Jan S. PrybylaIn this volume the author provides an analysis of the centrally planned, socialist state economies and their common percentage in the Stalinist Plan introduced in the Soviet Union in the late 1920s. Prybyla first explores the "neoclassical" plan in two variants (conservative and liberal), the "radical" plan (Maoplan), and the Yugoslav experiment (neomarket Yugoplan). He then examines specific countries as their governments search for alternative solutions to the economic problems that plague them. His dynamic presentation of the economic models clearly shows the transformation of the original Stalinist model, reveals the obstacles to reform created by the structural problems that exist within these economies, and demonstrates that inherent deficiencies within the systems must, in time, affect growth and balance.
Market and Technical Knowledge Integration in R&D Intensive Companies
by Marcin SoniewickiMarket and Technical Knowledge Integration in R&D-Intensive Companies explores the integration of market and technical knowledge within R&D-intensive companies. The crux of the book’s theoretical premise is the importance of integrating market and technical knowledge within organisations. Drawing from the resource-based view (RBV) and the knowledge-based view (KBV) of organisations, this premise stresses the need for knowledge integration. After an analysis of the literature on R&D, the book presents qualitative evidence from interviews of R&D professionals who elucidate knowledge integration methods.The book provides theoretical as well as practical insight on market and technical knowledge integration. Presenting a new approach to understanding how R&D intensive companies operate, the book gives researchers and practitioners practical advice on improving market and technical knowledge integration. It explains the critical role of efficient market and technical knowledge integration in innovation. It also examines how knowledge management contributes to superior business performance of R&D intensive companies.
Market and the Mountain Kingdom: Change in Lesotho's Textile Industry
by Noel Maurer Aldo Musacchio Rawi Abdelal Regina AbramiIn Maseru, the capital of the Kingdom of Lesotho, the stirrings of industrialization and modernization were promising, and more than 50,000 workers, mostly women, were employed in the textile sector; the figure reflected more than a threefold increase in just a few years. Just outside Maseru, however, life was pastoral. Of Lesotho's 1.9 million citizens, 86% were engaged in subsistence agriculture. The country's hopes for progress rested with the jobs created by Taiwanese and Chinese firms. In early 2006, however, the survival of the nascent industry hung in the balance. The appreciation of Lesotho's currency, the loti, made life difficult for the apparel firm, which exported almost all of their production to the United States. Although the firms enjoyed duty-free access to an otherwise protected U.S. clothing market through the African Growth and Opportunity Act, the provisions that most benefited Lesotho would expire in 2007. A few large buyers would be making sourcing decisions that could make or break Lesotho's industry. Local union leaders were upset with the government's handling of the textile boom and its putatively impending bust. Certainly the government would play an important role in formulating a strategy and adjusting the institutional context, but decisions made by the unions, foreign investors, foreign buyers, and the American government would also be critical. How would posterity judge Lesotho's first encounter with world markets--as a triumph or a disaster?
Market as a Weapon: The Socio-economic Machinery of Dominance in Russia
by Anton OleinikPower is all-encompassing in Russia, and mediates most interactions among people, including everyday decisions. Even the recent administrative reforms in the country, which began at the end of the 1990s, have tried to reshape the government institutions and modernize the country through the use of power. Changes were initiated and implemented by people vested with power. Power, convention, and trust can all support coordination. However, in the Russian institutional context power tends not only to supplement the alternative coordination mechanisms but also to substitute them. Power can be used to solve problems related to social action by merging two (or several) centers of decision-making into one. The actor vested with power decides exactly how coordination and adjustment can be achieved. This path-breaking volume shows how power turns into a unique coordination mechanism and what are consequences of such transformation for everyday life and businesses. Market as a Weapon focuses on issues of power and domination using the configuration of power relationships in Russia as a "critical case," but goes far beyond a narrowly defined scope of country-specific studies. Particular emphasis is put on domination by virtue of a constellation interests in the market, since this is a relatively underexplored yet broadly used technique for imposing will in all countries that heavily rely on interventionist policies. Instead of being a liberating force, the market becomes an additional instrument facilitating the continuous reproduction of power, which explains the title of the book. Both qualitative and quantitative data, including more than one hundred in-depth interviews with experts, state servants, and businesspeople in Russia, as well as statistics, are used throughout the text of this major book.