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Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
by Jeff Walker<p>"Launch" will build your business---fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction. <p>Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget? <p>Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success. <p>But the success-train was just getting started---once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches. <p>"Launch" is the treasure map into that world---an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches. <p>Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase---this is how you start fast. This formula is how you engineer massive success. <p>Now the question is this---are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?</p>
Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
by Jeff Walker"Launch" will build your business---fast. Whether you've already got a business or you're itching to start one, this is a recipe for getting more traction.Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.But the success-train was just getting started---once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches."Launch" is the treasure map into that world---an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase---this is how you start fast. This formula is how you engineer massive success.Now the question is this---are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?,
Launch In 5: Taking Your Idea from Lightbulb Moment to Profitable Business in Record Time
by Will RussellHow do you do justice to your business idea? It's a question that entrepreneurs are always asking, aware that 70% of new businesses fail. Starting a business is scary, especially for first-timers, but there is a safe, LAUNCH IN 5 way to do it. If you are launching a new business, this book will improve your chance for success in the most economic, efficient, and painless way possible, before you put large amounts of time and money on the line. It provides a comprehensive guide on how to rapidly turn an idea into a money-making machine - whether it is a side gig or a headfirst dive into the world of entrepreneurship. Because most new businesses are conducted online, it will place an emphasis on how to launch and build a business on the internet, and because most new entrepreneurs are operating within a small budget and timeframe, these concepts are inexpensive, fast, low-risk, and proven. Based on the author's insider strategies, LAUNCH IN 5 will guide the reader through each step of getting their idea out into the world, from inception to launch to ensuring long-term growth. It will also offer tools to help the reader determine whether their idea is worth pursuing (most aren't) and, if not, return them safely to the concept-development stage before they waste massive amounts of money and time launching an idea that will never fly. You'll learn that · Most risk is unnecessary. · You can launch your new business in days (or sometimes even hours). · You can apply the same launch strategies you'll learn here for an online business, an offline start-up a global corporation, with a budget of $50 or $500,000. These method work in any industry, for any idea. · You can lower the start-up failure rate from 70% to 9% if you follow the guidance in this book. · Most business ideas can have their potential success (or failure) proved in just a week or so, for less than the cost of the latest iPhone.
Launch in 5: Taking Your Idea from Lightbulb Moment to Profitable Business in Record Time
by Will RussellHow do you do justice to your business idea? It's a question that entrepreneurs are always asking, aware that 70% of new businesses fail. Starting a business is scary, especially for first-timers, but there is a safe, LAUNCH IN 5 way to do it.If you are launching a new business, this book will improve your chance for success in the most economic, efficient, and painless way possible, before you put large amounts of time and money on the line. It provides a comprehensive guide on how to rapidly turn an idea into a money-making machine - whether it is a side gig or a headfirst dive into the world of entrepreneurship.Because most new businesses are conducted online, it will place an emphasis on how to launch and build a business on the internet, and because most new entrepreneurs are operating within a small budget and timeframe, these concepts are inexpensive, fast, low-risk, and proven.Based on the author's insider strategies, LAUNCH IN 5 will guide the reader through each step of getting their idea out into the world, from inception to launch to ensuring long-term growth. It will also offer tools to help the reader determine whether their idea is worth pursuing (most aren't) and, if not, return them safely to the concept-development stage before they waste massive amounts of money and time launching an idea that will never fly.You'll learn that· Most risk is unnecessary.· You can launch your new business in days (or sometimes even hours).· You can apply the same launch strategies you'll learn here for an online business, an offline start-up a global corporation, with a budget of $50 or $500,000. These method work in any industry, for any idea.· You can lower the start-up failure rate from 70%to 9% if you follow the guidance in this book.· Most business ideas can have their potential success (or failure) proved in just a week or so, for less than the cost of the latest iphone.
Launch in 5: Taking Your Idea from Lightbulb Moment to Profitable Business in Record Time
by Will RussellLearn how to banish risk, launch with confidence and make your new business idea a success.How do you do justice to your business idea? It's a question that entrepreneurs are always asking, aware that 70% of new businesses fail. Starting a business is scary, especially for first-timers, but there is a safe, LAUNCH IN 5 way to do it.If you are launching a new business, this audiobook will improve your chance for success in the most economic, efficient, and painless way possible, before you put large amounts of time and money on the line. It provides a comprehensive guide on how to rapidly turn an idea into a money-making machine - whether it is a side gig or a headfirst dive into the world of entrepreneurship.Because most new businesses are conducted online, it will place an emphasis on how to launch and build a business on the internet, and because most new entrepreneurs are operating within a small budget and timeframe, these concepts are inexpensive, fast, low-risk, and proven.Based on the author's insider strategies, LAUNCH IN 5 will guide the listener through each step of getting their idea out into the world, from inception to launch to ensuring long-term growth. It will also offer tools to help the listener determine whether their idea is worth pursuing (most aren't) and, if not, return them safely to the concept-development stage before they waste massive amounts of money and time launching an idea that will never fly.You'll learn that:· Most risk is unnecessary.· You can launch your new business in days (or sometimes even hours).· You can apply the same launch strategies you'll learn here for an online business, an offline start-up a global corporation, with a budget of $50 or $500,000. These method work in any industry, for any idea.· You can lower the start-up failure rate from 70%to 9% if you follow the guidance in this book.· Most business ideas can have their potential success (or failure) proved in just a week or so, for less than the cost of the latest iphone.(P)2023 Hodder & Stoughton Limited
The Launch Pad
by Randall StrossA behind-the-scenes look at how tomorrow’s hottest startups are being primed for greatness Investment firm Y Combinator is the most sought-after home for startups in Silicon Valley. Twice a year, it funds dozens of just-founded startups and provides three months of guidance from Paul Graham, YC’s impresario, and his partners. Receiving an offer from YC creates the opportunity of a lifetime. Acclaimed journalist Randall Stross was granted unprecedented access to Y Combinator, enabling a unique inside tour of the world of software startups. Over the course of a summer, we watch as a group of founders scramble to make something people want. This is the definitive story of a seismic shift in the business world, in which coding skill trumps experience, undergraduates confidently take on Goliaths, and investors fall in love. .
Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
by Jeff WalkerFrom the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions.The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget?Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success.Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
Launch Your Career: How ANY Student Can Create Relationships with Professionals and Land the Jobs and Internships They Want
by Sean O'KeefeThis book shows how any college student can land the position they want by creating relationships with professionals in the industries they're interested in by using the author's proven Career Launch Method. Did you know only 20 percent of jobs and internships are posted online? This means 80 percent of positions are filled in what Sean O'Keefe and others calls the hidden job market. This book will teach you how to tap into that 80 percent! O'Keefe, in partnership with the Career Leadership Collective, is now sharing his proven eight-step Career Launch Method that will help any student explore career options and land the internships and jobs they want by creating professional relationships from scratch. This book demystifies the concept of intentional, proactive relationship building by teaching all the practical microsteps needed to succeed. And O'Keefe teaches readers how to "play the student card," turning inexperience and eagerness to learn into a powerful advantage. Launch Your Career features first-person stories of students from all backgrounds and programs of study who have used the Career Launch Method to earn jobs or internships at all types of companies, nonprofits, government agencies, social enterprises, and institutions across the country and around the world. The book includes the Career Launch Readiness Assessment, which helps students evaluate their competency in five key areas. This book will become a go-to resource for students looking to find internships and jobs, as well as a needed tool for colleges looking to increase retention rates and student's return on investment.
Launch Your Dream: A 30-Day Plan for Turning Your Passion into Your Profession
by Dale PartridgeBestselling author and serial entrepreneur Dale Partridge provides a concrete, easily executed plan for readers looking to start a business that will result in greater freedom, a stronger family, and healthier finances.Dale Partridge, bestselling author and founder of StartupCamp.com and many other highly successful businesses, has helped thousands of people launch new startup businesses—and find unimaginable freedom in the process—through his highly acclaimed Startup Camp program. In Launch Your Dream, Partridge distills the essence of that course into a hyper-practical, 30-day journey for readers looking to follow their passions and realize their dreams. In clear, easily grasped steps, he teaches readers how to hone their ideas, build an audience, construct an online presence, launch a business, master social media, craft a beautiful brand, and create experiences that keep customers from ever considering competitors. Sharing time-saving “smartcuts” to make readers more efficient, Partridge also helps them identify and resolve business-killing blind spots.For anyone looking simply to make money on the side or seeking to become a millionaire, for the CEO or the stay-at-home mom, for the would-be entrepreneur or the freelancer, Launch Your Dream provides the steps necessary to begin living your dream in just 30 days.
Launching & Building a Brand For Dummies
by Amy WillCreate a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.
Launching Financial Grownups: Live Your Richest Life by Helping Your (Almost) Adult Kids Become Everyday Money Smart
by Bobbi RebellLearn how to give the young adults in your life the knowledge, confidence, and motivation to make adult money decisions, and create their own strong financial foundation and independence, so you can all live richer lives. In Launching Financial Grownups, popular personal finance expert and Certified Financial Planner Bobbi Rebell gets candid about the very real-life challenges of getting young adults to choose to be financial grownups and develop their own financial foundation and security. She shares her own personal setbacks and solutions (both from her own past, and as a parent), and walks readers through the ups and downs of financial adulting milestones. Rebell has put together a practical and specific adulting launch plan for parents of young adults along with tips on how to open money discussions, the questions to ask your children, the most effective listening strategies, when to step in to stop them from making mistakes, and when to let them learn from their mistakes. Launching Financial Grownups provides the tools to help your teen or young adults navigate the challenges of adulthood including debt, credit cards, peer pressure that leads to bad money decisions, negotiations, how to manage their own household, different investing opportunities, insurance needs, charitable giving, the legal documents they need to have in place in case of an emergency, what they need to know about your finances and even starting to think about their retirement planning. All this while also addressing recent demographic trends driven by the pandemic including young adults moving back into their childhood homes, and becoming financially dependent, after having been independent. Launching Financial Grownups offers: Solutions for parents who want to avoid ‘cutting off’ their kids at a seemingly arbitrary age or life milestone and are looking for more supportive solutions to get their young adults to be well adjusted financial grownups. Strategies for parents to protect their own financial well-being and retirement resources. Advice from top parenting and money experts including “How to Raise an Adult” author Julie Lythcott-Haims, “The Price You Pay for College” author Ron Lieber, “Grown and Flown” co-author Mary Dell Harrington, Tori Dunlap of “Her First 100K”, “How to be a Happier Parent” author KJ Dell’Antonia, Tonya Rapley of My Fab Finance and Jean Chatzky, author and CEO of HerMoney MediaEssential for the parents, grandparents, aunts, uncles, friends and everyone who is vested in the financial success and independence of young adults, Launching Financial Grownups is a must-have financial resource for long-overdue and timeless advice in an engaging and supportive package.
Launching Krispy Natural: Cracking the Product Management Code
by Heather Beckham Frank V. CespedesPemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete with premium cracker brands, Pemberton plans to reformulate and re-launch the Krispy brand as "Krispy Natural," which offers natural ingredients, improved taste, and revised packaging. Market tests in Columbus, Ohio show market share results that are double the company projections while results in 3 cities in the southeastern U.S. fall well below expectations. The marketing director must interpret the market test results, consider possible competitive responses to the new brand, and present his recommendation for a national rollout to the VP of sales and marketing.
Launching A Leadership Revolution: Mastering the Five Levels of Influence
by Chris Brady Orrin WoodwardSooner or later, we are all called to lead in some capacity. Leadership skills are vital in corporate settings, small businesses, church or community organizations, and even within the home. Chris Brady and Orrin Woodward have recognized this need and have jointly created an in-depth, step-by-step guide for developing leadership skills. Utilizing an abundance of historical examples, the authors have developed a unique 5-step plan that charts a course for creating and maintaining strong leadership in any organization. The plan guides the reader through the "Five Levels of Influence": - Learning: a leader must be able to learn from anyone - Performing: perservere through failure to find success - Leading: extend your ability by expanding your team - Developing Leaders: learn to trust your people - Develop Leaders who Develop Leaders: create a legacy This book is full of prescriptive advice, quotes and anecdotes that illustrate their principles.
Launching Successful Ventures
by Michael W. Fountain Thomas W. ZimmererThe majority of new businesses don’t survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating new ventures while helping them avoid the common pitfalls that often lead to failure. Entrepreneurial exercises, case studies, step-by-step guidelines, and in-depth coverage of important financial topics such as managing cash flow, equity capital, and debt and investment capital are designed to help students build sustainable, lucrative ventures. Authored by successful serial entrepreneurs and award-winning researchers Michael Fountain and Tom Zimmerer, this new text provides a concise, practical guide for students seeking to develop high-growth ventures.
Launching Successful Ventures
by Michael W. Fountain Thomas W. ZimmererThe majority of new businesses don’t survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating new ventures while helping them avoid the common pitfalls that often lead to failure. Entrepreneurial exercises, case studies, step-by-step guidelines, and in-depth coverage of important financial topics such as managing cash flow, equity capital, and debt and investment capital are designed to help students build sustainable, lucrative ventures. Authored by successful serial entrepreneurs and award-winning researchers Michael Fountain and Tom Zimmerer, this new text provides a concise, practical guide for students seeking to develop high-growth ventures.
Launching Telmore (A)
by Ramon Casadesus-Masanell Moritz Jobke Celso FernandezWhen the Danish mobile phone service provider Telmore entered the market in October 2000, few people took notice. Its business model was not perceived as particularly aggressive or threatening to the industry. Less than three years later, Telmore's creative adaptation of the well-known, no-frills model of the airline industry had taken the Danish market by storm. With a combination of rock-bottom prices, simplicity, and a focus on customer satisfaction backed by a unique low-cost infrastructure, Telmore's business model, with its powerful virtuous cycles, proved to be the most successful innovation the industry had seen in many years.
Launching Telmore (B)
by Ramon Casadesus-Masanell Moritz Jobke Celso FernandezAn abstract is not available for this product.
Launching Telmore (C)
by Ramon Casadesus-Masanell Moritz Jobke Celso FernandezAn abstract is not available for this product.
Launching the BMW Z3 Roadster
by Robert J. Dolan Susan FournierJames McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the November 1996 James Bond hit movie, "GoldenEye", and including other "nontraditional" elements such as a product appearance on Jay Leno's Tonight Show, an offering of a Bond Edition Roadster in the Neiman Marcus Christmas Catalog, and large-scale public relations activities. McDowell must assess the effectiveness of the prelaunch activities and design marketing tactics that can sustain product excitement until product availability in March. Includes color exhibits.
Launching the Social
by Lindsay N. Hyde Thomas R. Eisenmann Tom QuinnThis case features the same protagonists as Ample Hills Creamery (HBS No. 822-073), and can be used as a continuation of that story. Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive flavors and clever marketing, husband-and-wife founders Brian Smith and Jackie Cuscuna built a premium, artisanal dessert empire of 16 retail locations in four states. However, some decisions that fueled their rapid growth were double-edged swords, and the couple filed for corporate and personal bankruptcy in 2020. After ruminating on their mistakes, Smith and Cuscuna decided to start another premium ice cream brand, at a much smaller scale, using the lessons they learned in their Ample Hills experience.
Launching the War on Poverty: An Oral History , 2nd Edition
by Michael L. GilletteHead Start, Job Corps, Foster Grandparents, College Work-Study, VISTA, Community Action, and the Legal Services Corporation are familiar programs, but their tumultuous beginning has been largely forgotten. Conceived amid the daring idealism of the 1960s, these programs originated as weapons in Lyndon Johnson's War on Poverty, an offensive spearheaded by a controversial new government agency. Within months, the Office of Economic Opportunity created an array of unconventional initiatives that empowered the poor, challenged the established order, and ultimately transformed the nation's attitudes.
Launching the War on Terrorism
by Michael A. Roberto Gina M. CarioggiaDescribes the decision-making process employed by President George W. Bush's War Cabinet in the days following the September 11th terrorist attacks. Examines how the president and his advisers framed the problem, exchanged ideas, generated alternatives, and developed a plan of action.
Launching While Female: Smashing the System That Holds Women Entrepreneurs Back
by Susanne AlthoffAn exposé of the gender gap in entrepreneurship and a road map for a more inclusive and economically successful future for us allJournalist and professor Susanne Althoff investigates the obstacles women and nonbinary entrepreneurs--especially those of color--face when launching, funding, and growing their companies, obstacles that persist because the current start-up world was engineered by and for white men. Through interviews with over a hundred founders across the country and in all industries, Althoff paints a picture of an entrepreneurial system rife with bias and discrimination, where women receive less than 3 percent of this country's venture capital, struggle to find mentors in the wake of #MeToo, and are dismissed as "mompreneurs."The effects of this unequal system--a weaker economy, fewer jobs, less innovation--are felt by all of us, and Althoff explains how more equitable structures in business and entrepreneurship will benefit all people, not just those hoping to fund a startup.By exploring some of the practical ways we can open the entrepreneurial system to everyone, Althoff provides a rallying cry and a way forward for women entrepreneurs and their allies, showing that change is urgent and within our reach.
Launching Yelp Reservations (A)
by Michael Luca Patrick Rooney Kevin MohanThis case presents a multi-party negotiation among Yelp, current partner OpenTable, and two startups in the online restaurant reservation industry.