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Marketing at the Confluence between Entertainment and Analytics
by Patricia RossiThis volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign
by Leland Harden Bob HeymanWith marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbersshows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: * Predict, monitor, and measure the success of campaigns based in both traditional and Internet media * Align business and marketing goals * Concentrate on the right metrics rather than drowning in a sea of data * Turn data into actionable recommendations Providing case studies, techniques, and checklists, the book pays special attention tothe new generation of web tools, and reveals how any business can effectively use the data available to them; and take advantage of every marketing opportunity.
Marketing d'affiliation: Développez votre propre entreprise de marketing d'affiliation tout en parcourant le monde
by Adidas WilsonLe marketing d'affiliation est la promotion de produits fabriqués par d'autres personnes ou pour des entreprises telles que les voyages, la finance, le crédit, etc. Les spécialistes du marketing publient des liens en ligne sur plusieurs sites. Les affiliés font la promotion de vos produits et une fois qu'ils font une vente, ils gagnent des commissions. Le marketing d'affiliation est un succès car de nombreux nouveaux clients voient vos produits. L’intérêt des clients est maximal quand ils voient un produit encore et encore. Il existe deux façons de faire du marketing d'affiliation. Démarrez votre programme d'affiliation ou devenez affilié d'une autre entreprise. Pour chaque vente que vous effectuez grâce aux efforts des affiliés, vous payez une commission. Si vous optez pour votre programme d'affiliation, chaque achat signifie que vous payez une commission. Si vous choisissez de promouvoir une autre entreprise sur votre site, vous gagnerez une commission pour chaque vente que vous effectuez.
Marketing de Afiliados: Construa seu próprio negócio de marketing de afiliados
by Adidas WilsonMarketing de Afiliados: Construa seu próprio negócio de marketing de afiliados enquanto viaja pelo mundo Por Adidas Wilson O marketing de afiliados é a divulgação de produtos de variados negócios como viagens, finanças, crédito, etc. feito por outras pessoas. Os profissionais de marketing publicam links com anúncios on-line em diversos sites, os afiliados promovem seus produtos e, uma vez que a venda é realizada, recebem comissões. O marketing de afiliados faz sucesso pela sua visibilidade, onde inúmeros novos clientes podem ver seus produtos e o interesse é alcançado à medida que elem veem o produto repetidas vezes. Existem duas maneiras de fazer marketing afiliado. Começando seu programa de afiliados ou tornando-se afiliado de outra empresa. A cada venda realizada por meio dos esforços de afiliados, você paga uma comissão, e se você optar por ter seu programa de afiliados, toda compra significa que você deve pagar uma comissão. Mas se caso você escolher promover o negócio de terceiros em seu site, receberá comissão em cima de cada venda que fizer. Introdução Cap. 1 – Noção de Marketing de Afiliados para Empreendedores Cap. 2 – Tendências no Marketing de Afiliados Cap. 3 – Estratégias de Marketing para Mídias Sociais Cap. 4 – As Melhores Ferramentas Wordpress Cap. 5 – Como Ganhar Dinheiro em Casa Cap. 6 – A Arte de Cultivar seu Site de Afiliados Cap. 7 – Mandamentos do Marketing de Afiliados Cap. 8 – Roteiro de Conteúdo para Marketing de Afiliados Cap. 9 – As Melhores Redes de Afiliados Cap. 10 – Os Melhores Nichos para Marketing de Afiliados Cap. 11 – Ganhe Dinheiro com Programas de Anúncios Afiliados Cap. 12 – Lançando seu Marketing de Afiliados Cap. 13 – Quatro Estratégias para Alcançar o Sucesso no Marketing de Afiliados Cap. 14 – Atrair os principais afiliados C
Marketing de Guerrilla: Los Secretos para Obtener Grandes Ganancias e Sus Pequeñas y Medianas Empresas (Guerilla Marketing Press)
by Jay Conrad LevinsonCuando el marketing de guerrilla fue publicado por primera vez en 1983, Jay Levinson fue considerado un pionero con su único "no tomar prisioneros" enfoque de marketing, orientado a los propietarios de las pequeñas y medianas empresas. Casi 20 años más tarde millón de copias, marketing de guerrilla es ahora considerado el marketing Biblia y el libro de consulta para los empresarios. Lleno de decenas de sólidos armas de marketing de guerrilla, así como recomendaciones valiosas de negocio para los vendedores de hoy en día, esta edición completamente revisada y ampliada (versión en español), identifica - Los mercados de más rápido crecimiento para el siglo 21, con sugerencias sobre cómo llegar a ellos; Especial estrategias para la formación de alianzas estratégicas con otras empresas de marketing, las últimas tácticas para contratistas independientes y aquellos que hacen negocios en el teléfono, y hasta al día la información en Internet y otras tecnologías que ayudan al empresario guerrilla elegir el negocio adecuado y que sea crecer. El marketing de guerrilla es lecciones de gestión para el empresario en el siglo 21.
Marketing de Mídia Social 2019, 2020 e Além: Aprenda como usar os Anúncios do Facebook, Youtube, Instagram e Twitter
by Adam LewisA Mídia Social dominou o mundo como uma tempestade e ninguém pode ignorar sua relevância nos negócios de hoje. Você sabia que há coisas simples que você pode fazer para se tornar um profissional de marketing digital de classe mundial em 2019 e atrair clientes de alto valor para sua marca, ao mesmo tempo mantendo-os para sempre sem muito esforço? Este livro foi escrito para mostrar as últimas abordagens para o marketing de mídia social e como usar publicidade do Facebook, YouTube, Instagram e Twitter para ganhar renda passiva, mesmo se você não tiver experiência em marketing de mídia social. Nas páginas deste livro, você aprenderá a usar as mídias sociais para melhorar sua marca pessoal, alcançar mais clientes e aproveitar as mídias sociais para influenciar as decisões de compra dos consumidores. Você também descobrirá as mais recentes tendências de Search Engine Optimization (SEO) e como superar as incertezas tecnológicas e prosperar em uma economia digital. Você deve obter este livro se quiser melhorar o alcance de sua marca e atender às crescentes demandas e expectativas do cliente moderno.
Marketing de afiliación. ¡Aprenda a ganar más de $10.000 por mes en piloto automático!
by Michael Ezeanaka¿Busca un negocio en Internet que pueda iniciar hoy mismo? ¿Siente que independientemente de cuánto se esfuerce, parece que nunca gana dinero en Internet? Si es así, este libro puede ayudarlo (Léalo en su PC, Mac, teléfono celular, tablet o dispositivo Kindle). Este método para ganar dinero existe en Internet desde hace más de dos décadas, y en la actualidad todavía se usa el mismo modelo que hace 20 años. Este libro le enseñará todo lo que debe saber sobre el marketing de afiliación. Abordaremos sus comienzos y evolución hasta convertirse en una industria que en la actualidad mueve miles de millones de dólares. En este libro analizaremos cómo puede usted hacerse con una tajada del pastel del marketing de afiliación. Aprenderá a iniciarse en este negocio y a desarrollar desde cero sus activos de marketing de afiliación. También aprenderá a desarrollar contenidos y encausar un comercio enorme hacia sus activos a través de métodos orgánicos (gratuitos) y pagos. Por último, hablaremos acerca de diversas estrategias para ser un comerciante exitoso en Internet. Con la ayuda de este libro, se encaminará a obtener un ingreso de seis cifras. ¡Comience a desarrollar su imperio de marketing de afiliación hoy mismo! Cómo lo ayudará este libro Ya sea que no sepa absolutamente nada sobre el marketing de afiliación o ya comprenda los conceptos fundamentales, este libro lo asistirá de manera inconmensurable. En este libro, enunciado de manera clara, paso a paso y fácil de entender: - Descubra de qué se trata el marketing de afiliación - Descubra cómo elegir el nicho correcto para insertarse - Descubra los mejores 20 programas de marketing de afiliación - Descubra cómo crear de manera efectiva una lista de correo electrónico - Descubra cómo elegir el mejor programa de marketing de afiliación - Descubra cómo usar las plataformas de redes sociales para el marketing de afiliación - Descubra la diferencia entre el mercado de afiliación de bo
Marketing de afiliados: la guía definitiva para productos digitales en línea a través de
by Isaac KogeraEste libro es realmente un curso sobre marketing de afiliación. Te explico todos los consejos y trucos para comenzar a vender productos no tuyos como afiliado. Encontrará una estrategia paso a paso para elegir el nicho correcto, los productos, las herramientas que podría usar y cómo hacerlo y mucho más. Si comienza a aplicar inmediatamente mis técnicas, puede comenzar y obtener los primeros buenos resultados.
Marketing de afiliados: um guia sobre etapas e lucros com marketing afiliado
by Alain CarolineMuitas pessoas ao redor do mundo têm conhecimento em informática, passam de uma a duas horas diariamente na internet e querem ganhar algum dinheiro sem qualquer investimento usando alguma tecnologia básica de computador, especialmente usando algumas ferramentas para ganhar dinheiro. Meus pequenos esforços terão sucesso se você começar a ganhar e viver uma vida feliz. Aqui está um guia para você entrar no caminho dos milhares de afiliados que estão fazendo dezenas de milhares de dólares por mês, trabalhando diretamente de casa! Se você está pronto para agir e mudar sua vida para melhor, este livro definitivamente irá guiá-lo na direção certa!
Marketing di affiliazione: Costruisci la tua attività di marketing di affiliazione mentre viaggi per il mondo
by Adidas WilsonIl marketing di affiliazione è la promozione di prodotti realizzati da altre persone o per aziende come viaggi, finanza, credito, ecc. I marketer pubblicano link online su più siti. Gli affiliati promuovono i tuoi prodotti e, una volta effettuata una vendita, guadagnano commissioni. Il marketing di affiliazione ha successo perché molti nuovi clienti vedono i tuoi prodotti. L'interesse dei clienti è elevato quando vede ripetutamente un prodotto. Esistono due modi per fare marketing di affiliazione. Avvia il tuo programma di affiliazione o diventa affiliato di un'altra azienda. Per ogni vendita effettuata a causa degli sforzi degli affiliati, si paga una commissione. Se scegli di avere il tuo programma di affiliazione, ogni acquisto significa che paghi una commissione. Se scegli di promuovere un'altra attività sul tuo sito, guadagnerai una commissione per ogni vendita effettuata.
Marketing di affiliazione: costruisci il tuo business di successo da zero fino a 6 figure.
by Jonathan S. WalkerIntroduzione Congratulazioni per aver acquistato la tua copia personale di Marketing di affiliazione: costruisci il tuo Business di successo nel Marketing di affiliazione da zero fino a 6 figure. Ti ringrazio per la scelta. I successivi capitoli tratteranno tutto quello che ti occorre sapere per far crescere il tuo Marketing di affiliazione. Tutti desiderano poter iniziare un Business con entrate passive su Internet, possedere diverse tipologie di Marketing di affiliazione e persino come cominciare a fare pubblicità su Amazon. Finora, Amazon è senza ombra di dubbio il più grande mercato online di Internet e una delle più popolari risorse dove si ritrovano gli affiliati di Marketing. Se riesci a rientrare nei sondaggi di coloro che già lavorano per Amazon, si può stare certi che “ce l’hai fatta” ad entrare nel mondo del Marketing di affiliazione. Là fuori, c’è una marea di libri sul Marketing di affiliazione, ti ringrazio ancora per aver scelto questo libro! Ogni sforzo è stato fatto per assicurare che fosse il più possibile denso di informazioni utili. Buona lettura!
Marketing en Instagram
by Jonny Rose Romina P. PiscioneDentro de Marketing en Instagram encontrará todos los secretos de Instagram que necesita saber para construir una marca, promocionarse, ganar seguidores y hacer crecer su negocio con Instagram. Instagram comprende más de 700 millones de usuarios, lo cual es una gran audiencia cautiva para su producto, sus servicios, y su marca personal. Ya sea un trabajador independiente, un pequeño empresario o un CEO de empresa B2B, si no tiene una estrategia de Instagram, no tiene una estrategia de marketing. Lo que aprenderá en Marketing en Instagram : Cómo configurar y optimizar su perfil de marketing en Instagram para tener éxito Cómo el hacer crecer su perfil de comercialización de Instagram para lograr una gran audiencia Cómo construir su marca Instagram para los negocios Cómo ganar más seguidores en Instagram Cómo vincular Instagram a sus otras cuentas de redes sociales Cómo utilizar la fotografía para establecer autoridad en su nicho Cómo convertirse en un influencer de Instagram con video marketing Cómo medir sus campañas de marketing de Instagram Cómo crear y promover un concurso en Instagram ¡y mucho, mucho más! Dentro de Marketing en Instagram encontrará todo lo que necesita saber para construir una marca, promocionarse, ganar seguidores, y hacer crecer su negocio con la plataforma. ¡Millones de personas ya lo están haciendo, es hora de que se les una!
Marketing en movimiento
by Benjamín Edwards AstaburuagaUna herramienta para comprender el valor del marketing en un mundo cada vez más competitivo e interconectado. El postulado central de este libro es que una organización sobrevive y prospera en el mercado si es capaz de crear, producir e intercambiar valor con su entorno de manera eficaz. De eso se encarga el arte y la ciencia del marketing: de diseñar un método para sortear las trampas del reposo desplegadas por la entropía. Porque obtener y retener clientes, competir de modo exitoso y adaptarse a los nuevos escenarios, entre otros factores, dependerá de la capacidad de una organización para desarrollar estrategias y soluciones mediante técnicas creativas, pensamiento crítico y una gestión eficiente. Consciente de que el marketing ha sido objeto de revisiones durante los últimos años, a raíz del desarrollo de la inteligencia artificial, la automatización de procesos, las ciencias del comportamiento, la neurociencia y los medios tecnológicos, Benjamín Edwards ofrece en este libro un conjunto de ideas y ejemplos actualizados que permiten.comprender el valor del marketing en un mundo cada vez más competitivo e interconectado.
Marketing en redes sociales 2021
by Michael BrandingSi desea convertir la presencia online de su negocio o marca personal en una máquina de hacer dinero, ¡siga leyendo!El marketing en redes sociales podría ser el arma secreta de su arsenal para derrotar a sus competidores de una vez por todas. De hecho, los estudios han demostrado que el marketing en redes sociales se ha convertido en una de las principales herramientas que tienen las empresas para promocionar sus productos y servicios. Esto no debería ser una sorpresa, teniendo en cuenta que la gente está pasando la mayor parte de su tiempo en Facebook, Instagram y Youtube. Lo que no es una realidad, sin embargo, es el hecho de que la mayoría de las empresas y marcas personales aún no tienen una presencia en línea adecuada. De hecho, muchas veces su "estrategia" de marketing en redes sociales consiste en limitarse a publicar contenido al azar en su página web, con la esperanza de conseguir algo de tráfico orgánico y ventas.Si eso podía funcionar en 2020, este año las cosas ya empiezan a cambiar. ¡Es el momento de actualizar su estrategia para 2021 y más allá y este libro le mostrará exactamente cómo hacerlo! En esta completa guía de marketing en redes sociales, usted descubrirá: La tendencia más importante para 2021 y cómo puede aprovecharla para aumentar las ventas. El principio secreto detrás de algunas de las campañas de marketing más exitosas de la historia y cómo puede aplicar esta estrategia aunque tenga un presupuesto bajoLas mejores herramientas para entender claramente a su público objetivo y construir el buyer persona. La única manera de crear una estrategia de contenido eficaz que se centre en generar clientes potenciales y de pago, no solo me gusta y comentariosUna guía paso a paso de Facebook Ads que enseña a maximizar los resultados con esta increíble herramienta de marketingLos 8 pasos comprobados para dar formato a un blog que se posicione en lo alto de Google y que los usuarios no puedan deja
Marketing en redes sociales: Guía de usuario definitiva para Facebook, Instagram, YouTube, blogs, Twitter, LinkedIn,
by Adidas WilsonQué es la participación en las redes sociales? Es el número de veces que se comparte, me gusta y comentarios. Una gran cantidad de seguidores es excelente, pero una audiencia comprometida es mejor que una grande: calidad sobre cantidad. Hay ciertas métricas que se utilizan para medir la participación en las redes sociales. Incluyen: Uso de hashtags de marca. Menciones. Click-throughs. Crecimiento de audiencia y seguidores. Gustos. Comentarios. Retweets / compartidos. Tus seguidores pueden empezar a interactuar con tu contenido de forma natural. Pero a menudo, es posible que deba animarlos un poco. Aquí hay algunos trucos para ayudarte con eso. Evalúe su compromiso: vea cuántos seguidores tiene, el número promedio de acciones y comentarios que recibe en cada publicación y cualquier otro número relevante. Asegúrese de continuar monitoreando estos números. Elija su estrategia: cada empresa tiene diferentes objetivos y las estrategias son, por tanto, diferentes. Tu estrategia dependerá de tus objetivos. Esto podría ser educar a la audiencia, recopilar comentarios, cambiar la percepción del público, etc. Comprenda a su audiencia: no es fácil involucrar a personas que no conoce.
Marketing for Attorneys and Law Firms
by William WinstonMarketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.
Marketing for Churches and Ministries
by David L Loudon Robert E Stevens William WinstonThis comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward presentations of basic marketing principles emphasize their use in churches or ministries. This invaluable book features two complete marketing plans--one for churches, one for ministries--as examples to use in developing your own marketing plan.Marketing for Churches and Ministries addresses: what marketing is and is not. It describes how marketing can be successfully used as a tool by a church ministry. constituent analysis, showing how analyzing needs is the starting point in planning. the steps involved in marketing planning. program decisions needed to develop an effective program. communications programs and tools and how to use them effectively. how to obtain contributions and services of contributors.An excellent introduction to the marketing of churches and ministries, this volume blends sound theory with practically oriented instruction to facilitate the application of these principles to individual organizations. The definition of marketing in this helpful book is based on a system of voluntary exchanges and will assist you in analyzing the needs of constituents, developing programs to meet these needs, providing programs at the right time and place, communicating effectively with constituents, and attracting the resources needed to underwrite the activities of the organization. Church administrators and pastors will find Marketing for Churches and Ministries a practical tool for applying marketing strategies to their ministries while undergraduate students majoring in church administration will find it useful as an introduction to the marketing of churches and ministries.
Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition
by Bonita M. KolbMarketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology- Developing a consistent, branded online message- Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.
Marketing for Entrepreneurs: Concepts and Applications for New Ventures
by Frederick G. CraneUsing the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then walks students and professionals through the various phases and steps of the marketing process, highlighting what is unique to and effective for entrepreneurial pursuits. Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!
Marketing for Entrepreneurs: Concepts and Applications for New Ventures
by Frederick G. CraneMarketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory.
Marketing for Entrepreneurs: Concepts and Applications for New Ventures
by Frederick G. CraneMarketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory.
Marketing for Growth: The Role of Marketers in Driving Revenues and Profits (Economist Books)
by The Economist Iain EllwoodThe Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than its competitors, and do so in a sustainable way. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. This informs the development and improvement of products, processes and standard of service.The book explores how to identify the most valuable customers, the most effective ways to drive revenue growth, and the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence from a wide range of business in Britain, America, Europe and Asia, including Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
Marketing for Health and Wellness Programs
by Donald Self James BusbinLearn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and governmental and educational institutions.Important marketing concepts are used to segment the work into several sections. Included are chapters which help to define the actual product lines which should be grouped into wellness and prevention programs, studies that define several important market segments, and chapters on channels of distribution. This timely volume concludes with an analysis of current research efforts and directions for future research.Marketing for Health and Wellness Programs is essential reading for hospital administrators, faculty physicians at teaching hospitals, public health professors, government health service administration employees, corporate managers and personnel administrators, insurance industry managers, independent health and wellness consultants, and staff members of health trade publications.
Marketing for Managers (Institute of Learning & Management Super Series)
by Institute of Leadership & ManagementSuper series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in First Line Management. The learning content is also closely aligned to the Level 3 S/NVQ in Management. The series consists of 35 workbooks. Each book will map on to a course unit (35 books/units).
Marketing for Rainmakers
by Phil FragassoYou are a successful entrepreneur with a brain for business, but you're indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers' needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.