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Marktsegmentierung für Industriegütermärkte: Marktsegmente bilden, auswählen und bearbeiten in Business-to-Business-Märkten (essentials)
by Paul AmmannDieses essential beschreibt das Vorgehen der Segmentierung von Industriegütermärkten.B2B-Unternehmen weisen besondere Eigenschaften im Kaufverhalten auf, denn an der Kaufentscheidung sind mehrere Personen und Gremien beteiligt. Dies führt zu spezifischen Anforderungen für die Marktsegmentierung.In diesem Buch erfahren Sie, nach welchen Kriterien Industriegütermärkte segmentiert werden können und welche Methoden und Tools für die Bewertung und die Bearbeitung ausgewählter Segmente zur Anwendung kommen.
Marquee: Reinventing the Business of Nightlife
by Anita Elberse Ryan Barlow Sheldon WongIn January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New York City-based nightclub Marquee. While most clubs are over within their first one and a half years, Strauss and Tepperberg managed to keep Marquee one of NYC's hottest clubs for almost nine years. Meanwhile, they significantly expanded their portfolio of clubs in New York City, Las Vegas, and abroad. Now, after a costly renovation of Marquee New York City, would their investment pay off? Was it a wise idea to model the revamped club after its namesake in Las Vegas that had become North America's highest-grossing club by focusing on electronic dance music and featuring a high-profile DJ every night? Could Strauss and Tepperberg make the seemingly risky economics-which involved placing large bets on superstar DJs-work in a very different market?
Marquee: Reinventing the Business of Nightlife
by Anita Elberse Ryan Barlow Sheldon WongIn January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New York City-based nightclub Marquee. While most clubs are over within their first one and a half years, Strauss and Tepperberg managed to keep Marquee one of NYC's hottest clubs for almost nine years. Meanwhile, they significantly expanded their portfolio of clubs in New York City, Las Vegas, and abroad. Now, after a costly renovation of Marquee New York City, would their investment pay off? Was it a wise idea to model the revamped club after its namesake in Las Vegas that had become North America's highest-grossing club by focusing on electronic dance music and featuring a high-profile DJ every night? Could Strauss and Tepperberg make the seemingly risky economics-which involved placing large bets on superstar DJs-work in a very different market?
Marquee: The Business of Nightlife
by Anita Elberse Ryan Barlow Sheldon WongIn December 2008, nightlife impresario Noah Tepperberg is celebrating the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for what seems an eternity in the nightlife industry. However, concerns remain about Marquee's staying power, rising costs, and increased competition. When is the right time for Tepperberg to pull the plug on Marquee?
Married to the Military: The Employment and Earnings of Military Wives Compared with Those of Civilian Wives
by Craig Martin C. Christine Fair James Hosek Beth J. Asch Michael MattockFocusing on military wives' contribution to family income, the authors find that, in contrast to civilian wives, military wives are willing to accept lower wages rather than search longer for jobs. They work less than civilian wives if they have young children but more if their children are older; are less probable to work as they get older; and respond to changes in the unemployment rate as workers with a permanent attachment to the work force, not as "added workers."
Marriott Corp.
by Thomas R. PiperMarriott is considering the repurchase of ten million shares. This is apparently at odds with the financial policies that the Board of Directors passed two years earlier. Students must discuss why the policies were passed and why changes are now necessary. Includes a discussion of debt policy, financing policy and dividend policy. Students also discover stock is currently undervalued.
Marriott Corp. (A)
by Lynn Sharp Paine Charles A. NicholsMarriott Corp.'s chairman and CEO must decide whether to recommend a restructuring of the company to the board of directors. The proposal he is considering would split the Marriott Corp., a premier hotel developer, owner, and manager, into two separate companies by a stock dividend to shareholders. One of the new companies would contain most of Marriott Corp.'s profitable management operations, while the other would retain ownership of its hotel properties as well as most of its long-term debt.
Marriott Corp.: Restructuring
by Steven R. Fenster Roy BurstinDeals with the decision of whether to split Marriott into two companies Marriott International and Host Marriott. Marriott has run into problems owing to the decline in real estate valuation. At the time of the case, it has a significant percentage of assets in hotels it planned to sell. The problem makes it difficult for Marriott to pursue growth strategies. Furthermore, the market price of the company has declined significantly. The reorganization proposed in the case is meant to deal with these problems.
Marriott Corp.: The Cost of Capital
by Richard S. RubackPresents recommendations for hurdle rates of Marriott's divisions to select by discounting appropriate cash flows by the appropriate hurdle rate for each division.
Marriott Corp.: The Cost of Capital (Abridged)
by Richard S. RubackGives students the opportunity to explore how a company uses the Capital Asset Pricing Model (CAPM) to compute the cost of capital for each of its divisions. The use of Weighted Average Cost of Capital (WACC) formula and the mechanics of applying it are stressed.
Marriott International: The Next 90 Years
by Gary P. Pisano Chiara FarronatoThe case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the previous decade the growing ubiquity of internet-based commerce had facilitated the rise of technology platforms such as Expedia and Airbnb. The case enables students to explore the forces that might lead to industry transformation and the appropriate response strategies of a large incumbent.
Marsh & McLennan (A)
by Howard W. Pifer Paul A. VatterComparison of alternative hull insurance policies. Risk analysis. Simulation suggested as solution procedures.
Marsha Simms: Trailblazer in Corporate Law
by Boris Groysberg Colleen Ammerman Robin J. Ely Olivia HullFollows the journey of lawyer Marsha Simms from her childhood in racially-segregated St. Louis to the upper echelons of the New York legal community. Describes her education, career choices, accomplishments, and setbacks. Highlights significant moments such as her decision to attend law school; discovering a practice area she excelled at; failing to advance to partner at one firm; moving firms and achieving partnership; and joining her first board of directors. Explores how she navigated a majority-white, male-dominated industry as a Black woman and contextualizes Marsha's career trajectory within the history of racial and gender discrimination in the legal field.
Marshall Olkin Distributions - Advances in Theory and Applications
by Umberto Cherubini Sabrina Mulinacci Fabrizio DuranteThis book presents the latest advances in the theory and practice of Marshall-Olkin distributions. These distributions have been increasingly applied in statistical practice in recent years, as they make it possible to describe interesting features of stochastic models like non-exchangeability, tail dependencies and the presence of a singular component. The book presents cutting-edge contributions in this research area, with a particular emphasis on financial and economic applications. It is recommended for researchers working in applied probability and statistics, as well as for practitioners interested in the use of stochastic models in economics. This volume collects selected contributions from the conference "Marshall-Olkin Distributions: Advances in Theory and Applications," held in Bologna on October 2-3, 2013.
Marshall & Gordon: Designing an Effective Compensation System (A)
by Kerry Herman Heidi K. GardnerCEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service offering to include Executive Positioning, which requires significantly more teamwork, higher-level client interaction and more strategically-minded consultants than their traditional PR work. The CEO is pressured to find a compensation system that helps retain and motivate the firm's valued PR consultants, attract new talent, and get all professionals aligned behind the new strategy.
Marshall & Gordon: Designing an Effective Compensation System (B)
by Kerry Herman Heidi K. GardnerCEO Kelly Browne wrestles with the design and roll-out of a new compensation system to promote the collaboration necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service offering to include Executive Positioning, which requires significantly more teamwork, higher-level client interaction and more strategically-minded consultants than their traditional PR work. This "B" case focuses on the choices the firm needs to make about roll-out, including how to measure aspects of consultants' performance, what performance management systems and processes need to support the compensation system, and who should have decision rights about consultants' variable compensation.
Marshall Field's: The Store that Helped Build Chicago (Landmarks)
by Gayle SoucekA history of the iconic department store and a city&’s life over a century and a half.Anyone who has waited in a Christmas line for the Walnut Room&’s Great Tree can attest that Chicago&’s loyalty to Marshall Field&’s is fierce. Dayton-Hudson even had to take out advertising around town to apologize for changing the Field's hallowed green bags. And with good reason—the store and those who ran it shaped the city's streets, subsidized its culture, and heralded its progress. The resulting commercial empire dictated wholesale trade terms in Calcutta and sponsored towns in North Carolina, but its essence was always Chicago. So when the Marshall Field name was retired in 2006 after the stores were purchased by Macy&’s, protest slogans like &“Field&’s is Chicago&” and &“Field&’s: as Chicago as it gets&” weren't just emotional hype. Many still hope that name will be resurrected like the city it helped support during the Great Fire and the Great Depression. Until then, fans of Marshall Field&’s can celebrate its history with this warm look back at the beloved institution.</
Marshall Industries
by Jeffrey F. Rayport Cathy OlofsonConfounding predictions that the Internet would "disintermediate" commerce, making "middle man" companies all but obsolete, Marshall Industries, a leading electronics distributor, used the Internet and digital technologies to reinvent itself. Marshall continued to sell electronics components, but the company abandoned the traditional sales-driven strategy for a more customer-focused, service-driven strategy. At the heart of its transformation was a complete restructuring of the compensation and incentive system and heavy investments in information technologies. Several years into its first foray into the digital realm, Marshall faced growing pressures: shrinking margins, increasingly demanding customers, restrictive supplier practices, and competitors rapidly introducing me-too Internet and virtual services. Marshall continued to look for ways to use its innovative spirit and digital expertise to differentiate itself and to create and deliver a whole new set of virtual supply chain services.
Marshall Plan Days (Routledge Revivals)
by Charles P. KindlebergerOriginally published in 1987 to commemorate the 40th anniversary of the Marshall Plan, this fascinating collection of essays, from an eminent ‘insider’ to the Marshall Plan, combines economics, politics and history to provide authoritative and personal insights into the creation of one of the greatest foreign aid programmes of the twentieth century. Any reader interested in the Marshall Plan itself, the inner workings of a major act of US foreign policy, and its many economic, political and historical facets will welcome the reissue of this valuable book from one of America’s most distinguished economists.
Marshall and Worthing's The Construction of Houses
by Derek Worthing Duncan Marshall Roger Heath Nigel DannThe sixth edition of The Construction of Houses builds on the success of the previous five editions. The book provides a comprehensive introduction to the principles and processes of the construction of houses and their services. As such it is aimed at providing a broad understanding of domestic building construction for students as part of their academic studies and as a useful information source for practitioners. The existing chapters have all been updated and most of them expanded to take account of changes to dwelling house construction since the last edition and there are new chapters on ‘Modern Methods of Construction’ and ‘Regulatory controls and building standards’. Additionally, many new and/or updated photographs and diagrams have been added. As with the previous editions, the authors have concentrated on presenting current mainstream approaches to the construction of houses. The detailed, yet accessible, text that is supported by hundreds of coloured photographs and diagrams provides clear explanations of the many complex processes that go into the building of a house. A deeper insight into modern construction is also given by the book’s consideration of historical building techniques from the 18th century onwards in order to illustrate how and why we build houses in the way we do now.
Marshall and the Marshallian Heritage: Essays in Honour of Tiziano Raffaelli (Palgrave Studies in the History of Economic Thought)
by Steven G. Medema Katia Caldari Marco DardiTiziano Raffaelli (Pisa 1950) was a widely esteemed scholar in the field of the history and methodology of economics, who died suddenly in January 2016 while still in the midst of working and of developing projects for new lines of research. He was a philosopher of science by formation and a historian of economic ideas by professional choice, with interests covering a vast area, ranging from the 18th to the 20th century and from Europe to the US. Where he left an indelible mark, however, was in his interpretation of Alfred Marshall’s economic theory and its reverberations through Keynes on the one hand, and the Cambridge school of industrial economics on the other. Raffaelli’s research in this field offered a completely new view of the core and meaning of Marshall’s work and of its relevance for 21st century social scientists. In the process, it stimulated a new and fruitful research program in Marshallian economics.This volume consists of two parts. The first is devoted to illustrating the above-mentioned changes in the understanding of Marshallian economics and Raffaelli’s role in bringing them about. The second part offers a collection of essays documenting some more recent developments in fields related to Marshall and his influence, including welfare economics and industrial organization, Marshall’s legacy in Cambridge economics, the Chicago school, and beyond. The contributors to this volume range from leading senior scholars in the field to exceptional young scholars, and their contributions illustrates a myriad of ways in which the “new view” of Marshall inspired by Raffaelli’s work influences our understanding of the history of economics from the late 19th century onward. This book will be of international interest to scholars working in the history of economic thought, and will also appeal to philosophers of science, methodologists, intellectual historians, and those who specialize in industrial organisation.