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Leading Creative Teams
by Eleazar HernándezLearn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary. Leading Creative Teams reviews the business metrics that the manager of a creative team must be able to manipulate and present persuasively to the organization to prove that the team’s creative excellence delivers superior ROI. Award-winning designer and veteran creative director Eleazar Hernández walks you through the creative manager’s skill sets—technical, business, management, and communication. He covers the techniques and tools common to the direction of creative teams in all industries: brainstorming, creative exploration and visual communication tools, internal and client presentations, critiquing, mentoring, and copywriting. Hernández shows how creative directors can apply management and leadership skill sets to different kinds of creative teams found across interactive, graphic design and advertising industries and how they orchestrate methods among team members. He details how creative teams vary in their concepts and principles, composition, objectives, and processes according to their specific industries and project requirements. And he shows you how to shape your career trajectories toward creative management roles in your chosen field.Leading Creative Teams features information on the processes and best practices for ideating, developing, and directing advertising campaigns, graphic design projects, :30 TV spot and :30 radio spots. Drawing on interviews with top creative directors, art directors, and advertising managers, the author explores how the roles of creative team managers are evolving in response to changing technologies and business models.What You'll LearnLearn the technical, business, and management skill sets of creative managementLead and orchestrate teams of creativesDiscover tips, tricks, and techniques for creative direction of web, broadcast, and print projectsShape your career trajectory toward creative managementLearn the dos and don’ts of creative presentationsWho This Book Is ForMid-level and junior creatives—graphic designers, web designers, copywriters, and artists—and ad students who seek information on the specific skills, experience, and credentials they need to qualify for promotion to creative management. The secondary readership is creative directors, art directors, and advertising managers who lead web interactive, design, and advertising creative teams and who develop and direct integrated branding campaigns for corporate clients.
Leading Cultural Change
by James Mccalman David PotterWith coverage of the major theories and concepts alongside diagnostic tools and a practical framework for implementation, Leading Cultural Change will help the reader analyse and diagnose their current organizational culture, become aware of the key challenges and how to overcome them and learn how to adapt their leadership style, ensuring they are fit to lead a cultural change programme. Taking in core topics such as change context, language and dialogue as a key cultural process and the change team process, it uses a longitudinal case study of Cordia, a public sector organization transitioning into an LLP, to enhance learning and understanding. Leading Cultural Change is a unique text, rooted in behavioural sciences, which explores the topic as an organizational necessity to achieving sustained competitive advantage.
Leading Culture Change at SEB
by Amy C. Edmondson Elena CorsiThe Risk organization at SEB, a leading Nordic financial services group founded in 1856, undertook a culture change program focused on psychological safety, empathic listening, and strategic framing. The program enabled risk organization teams to make progress on strategic challenges and improved decision making processes. Chief Risk Officer Magnus Agustsson believed that the rest of SEB should go through a similar program. But it was not clear how to convince other departments to invest considerable time in developing the soft skills of culture change.
Leading Culture Change in Global Organizations
by Daniel Denison Colleen Lief Nancy Lane Robert HooijbergFilled with case studies from firms such as GT Automotive, GE Healthcare China, Vale, Dominos, Swiss Re Americas Division, and Polar Bank, among others, this book (written by Dan Denison and his co-authors) combines twenty years of research and survey results to illustrate a critical set of cultural dynamics that firms need to manage in order to remain competitive. Each chapter uses a case as a means to illustrate an important aspect of culture change focusing on seven common culture-change dilemmas including creating a strategic alignment, keeping strategy simple, and more.
Leading Digital
by Andrew Mcafee Didier Bonnet George WestermanLeading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how.George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change.Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more.
Leading Digital: Turning Technology into Business Transformation
by George Westerman Didier Bonnet Andrew McafeeLeading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that’s happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there’s still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more.
Leading Digital Strategy
by James Hammersley Christopher BonesFor a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change.
The Leading Economic Indicators and Business Cycles in the United States: 100 Years of Empirical Evidence and the Opportunities for the Future
by John B. GuerardIn a time of unprecedented economic uncertainty, this book provides empirical guidance to the economy and what to expect in the near and distant future. Beginning with a historic look at major contributions to economic indicators and business cycles starting with Wesley Clair Mitchell (1913) to Burns and Mitchell (1946), to Moore (1961) and Zarnowitz (1992), this book explores time series forecasting and economic cycles, which are currently maintained and enhanced by The Conference Board. Given their highly statistically significant relationship with GDP and the unemployment rate, these relationships are particularly useful for practitioners to help predict business cycles.
The Leading-Edge Manager's Guide to Success
by David ParmenterPractical, commonsense advice on becoming an effective leaderExamining the baggage that most managers have and then helping them to understand the personal traits that can limit their potential, this book guides you through the pathway of self development, then takes you through management and leadership better practices, providing many implementation tools.All you need to know when getting prepared for a 'management role'How to develop 'conquest leadership' attributesTraits to make you a 'winning' CEOLatest thinking on KPIs, quarterly rolling planning, decision based reporting and performance related payHow to create Winning Management and Leadershp HabitsExamines how to become More Financially AwareThis book is a very practical guide with templates, 'how to do it tools', stories about gifted leaders, checklists and examples and is devoid of all intellectual arguments on management. With directional guidance on what managers need to know in order to be able to manage and lead others, The Leading-Edge Manager's Guide to Success helps managers and 'managers to be' as they climb the 'management mountain.'
Leading Edge Marketing Research: 21st-Century Tools and Practices
by Robert J. Kaden Gerald L. Linda Dr Melvin PrinceThis book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty problems and minimizing risks. The authors offer rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.
Leading Edge Technologies in Fashion Innovation: Product Design and Development Process from Materials to the End Products to Consumers (Palgrave Studies in Practice: Global Fashion Brand Management)
by Young-A LeeThis book offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies in fashion. Further, it envisions the future of these technologies when designing and engineering apparel-related products. Demonstrating how theory turns into practice, this volume presents the analysis of cases representing a successful collaboration between innovative technology and fashion. These current examples of industry and consumer cases with the use of various technologies will allow readers to fully connect how the industry currently implements these technologies into product design and development process as well as communicating with consumers. This text will serve as a valuable resource to researchers and educators in the fields of supply chain management, branding, marketing, fashion studies, textiles, and product design.
Leading Effective Engineering Teams
by Addy OsmaniIn this insightful and comprehensive guide, Addy Osmani shares more than a decade of experience working on the Chrome team at Google, uncovering secrets to engineering effectiveness, efficiency, and team success. Engineers and engineering leaders looking to scale their effectiveness and drive transformative results within their teams and organizations will learn the essential principles, tips, and frameworks for building highly effective engineering teams.Osmani presents best practices and proven strategies that foster engineering excellence in organizations of all sizes. Through practical advice and real-world examples, Leading Effective Engineering Teams empowers you to create a thriving engineering culture where individuals and teams can excel. Unlock the full potential of your engineering team and achieve unparalleled success by harnessing the power of trust, commitment, and accountability.With this book, you'll discover:The essential traits for engineering effectiveness and the pitfalls to avoidHow to cultivate trust, commitment, and accountability within your teamStrategies to minimize friction, optimize career growth, and deliver maximum valueThe dynamics of highly successful engineering teams and how to replicate their achievementsHow to implement a systems thinking approach for everyday problem-solving and decision-makingSelf-advocacy techniques to enhance your team's visibility and recognition within the organization
Leading Extreme Projects: Strategy, Risk and Resilience in Practice
by Alejandro Arroyo Thomas GrishamLeading Extreme Projects explores the challenges, obstacles and techniques associated with running large projects in some of the most challenging environments and economies in the world. From an oil and gas program in the Amazon with a background of drug trafficking, delicate indigenous communities and some of the most challenging logistics; to a mining project in West Africa involving a consortium of state and private contractors plus a global supply chain. From a shipping efficiency project involving two joint venture programs with stakeholders from the European, North and South American and Asian continents; to a hostile gold project stakeholder management process in Central America involving substantial cultural differences between the north and the south. The authors’ insights and advice will help the reader understand the global context of leadership in these extreme projects as well as the nature of the structures and teams required to create, design, operate and transfer global capital programs. In particular, they provide perspectives on the issues of leading cross-cultural teams, working amongst sensitive indigenous people and transferring knowledge to build local capacity. This is an important reference text for senior executives involved in both the strategy and the delivery side of extreme projects, as well as for those researching and studying the field.
Leading Firms
by David KuhlmanLeading a professional service firm is difficult enough in good times, and it is all the more risky in difficult ones. In Leading Firms: How Great Professional Service Firms Succeed & How Your Firm Can Too David Kuhlman, a highly respected management consultant to many of the world's top firms, gives an informed view on how those in professional services can achieve the same success as best-in-class firms. Most businesses claim that people are their most important asset, but Kuhlman explains that professional service firms are unique because their entire value chain consists of people who must differentiate themselves from competitors who often offer the same product in similar ways with near-identical messaging. From the author's examination of why it's more difficult to implement change than in a traditional business, to his analysis of the challenges of rising above the competition, he offers a comprehensive guide to the special dynamics of the professional services firm. Kuhlman covers in striking detail the aspects of the daily dealing with clients and markets as well as the planning and implementation of long-term strategy that leading a firm requires. This book is divided into three parts. The first lays out foundations of success for any firm; this includes developing an effective strategy and also delivering consistent revenue, maintaining quality and maintaining profitability. The second section puts a strong focus on the capabilities that great firms possess as opposed to firms that are just merely "good. " This includes managing talent, delivering growth, and establishing brand synergy. The last part is about the practices and values necessary to develop a high-performing culture of professionals, one that continually nourishes the growth of superior talent while successfully managing client relationships and expectations. Leading Firms is perfect for anyone who wants to explore their firm's potential and to better understand how the most successful firms in their industry arrived at their positions of leadership. It serves as a how-to guide for anyone leading in, or participating in, moving a professional service firm forward.
Leading for a Change: How To Master The 5 Challenges Faced By Every Leader
by Ralph D. JacobsonBringing together the best practices of many of the most highly respected organizational thinkers shaping the future landscape of business, Leading for a Change finally answers the question of how to make leadership success a reality. This book is relevant for all leaders within the organization-from the shop floor, to those pushing the envelop with e-commerce to walnut row. The book's "5 Challenges of Organizational Leadership" enables readers to concentrate on specific tasks crucial to creating a unified, visionary and dynamic organization. The author's unique Leader's Map framework lays out the five universal challenges facing today's leaders: reframing the future, developing followership, teaching and learning, building community, and balancing paradox. The book's leadership "roadmap" and diagnostic surveys help readers assess their organization's current and emerging leadership challenges and devise new adaptable and anticipatory strategies. Drawing from the works of such luminary business gurus as Kouzes & Posner, Senge, Covey, Bennis, Hamel and others, the author has translated their wisdom into practical tools that bring clarity to the order and rhythm of what it takes to be a successful leader. Leading for a Change is straightforward and free from jargon. The unique underlying principles of the book are: Leadership can be learned, thus it is less art and mostly practice Leadership need not be a solo act. Leaders support each other to accomplish organization objectives The most successful leaders focus on using their strengths effectively Effective leaders learn to use leadership tools in ways that are natural to them
Leading for Growth
by Alan Shrader Raymond P. DavisHow any business leader can create an atmosphere of competitiveness for exceptional growthWhen Ray Davis took over the local 40-person South Umpqua Bank in 1994, many people in the industry poked fun at his insistence that employees answer the phone with a cheery "World's Greatest Bank." Eleven years, $7 billion in assets, and 128 branches (or " bank stores" in Umpqua lingo) later, the moniker seems quite apt. Other banks scratched their heads when Davis sent his tellers to Ritz-Carlton to learn customer service and were intrigued when he hired a cutting-edge design firm to completely re-think retail layout. Now, with a top design award under their belt, a name change (there never was a North Umpqua bank), and a completely new definition of the banking business, Umpqua has become the darling of the entrepreneurial press and a growth powerhouse. The New York Times calls Umpqua "Starbucks with tellers."Ray Davis (Portland, OR), named by U.S. Banker as one of the 25 most influential people in the financial industry in 2005, is President and CEO of Umpqua Holdings Corporation. Alan Shrader (Moraga, CA) is an experienced writer and editor of business books.
Leading for High Performance in Asia: Contemporary Research and Evidence-Based Practices
by Sen SendjayaHow do leaders lead for high performance in Asia, the fastest growing region in the world? What are the new leadership influential processes and skillsets needed to engage the organizational members in creative and meaningful ways? In this book, readers will find strategic insights and tips derived from cutting-edge studies on specific leadership and management issues in Asia. Using a range of methodologies from in-depth interviews, field surveys, and computer simulation, the studies include the following topics: Strategies to foster citizenship and pro-social behaviors in high-performing firms; the roles of culture-specific values such as paternalism and collectivism, the construction of leader identity, the effects of leadership on team satisfaction, the development of female leaders, and key lessons in strategic leadership development. Featuring studies conducted in China, Indonesia, Singapore, and Australia, this book will equip readers with a set of strategic and actionable tools for tackling the leadership challenges in Asia. Further, each chapter includes a ‘Managerial Implications’ section, in which subject experts share evidence-based practical and contextual recommendations.
Leading for Innovation: Leadership Actions to Enhance Follower Creativity (Elements in Leadership)
by Michael D. Mumford Tanner R. Newbold Mark Fichtel Samantha EnglandCreativity, the generation of novel and useful ideas, and innovation, the transformation of these ideas into new products, processes, and services, are both critical for the long-term viability, profitability, and growth of organizations. Moreover, the complex, risky, and uncertain nature of innovative efforts demonstrates the importance of organizational leaders to effectively manage the innovative process. In this element, we discuss the role of leaders in effectively facilitating the creative problem-solving process that gives rise to innovative products, processes, and services. More specifically, we highlight the knowledge, skills, and behaviors needed to effectively lead across three integrated facets of this process-leading the people, leading the work, and leading the firm. This discussion promotes an understanding of how leaders manage those asked to engage in innovative efforts and, moreover, how leaders systematically integrate creative ideas within the organization to ensure the development and success of innovative products, processes, or services.
Leading for Justice: Supervision, HR, and Culture
by Rita SeverLeading in organizations working for justice is not the same as leading anywhere else. Staff expect to be treated as partners and demand internal practices that center equity. Justice leaders must meet these expectations, as well as recognize and address the ways that individuals and organizations inadvertently replicate oppression. Created specifically for social justice leaders, Leading for Justice addresses specific concerns and issues that beset organizations working for social justice and offers practices and models that center justice and equity. Topics include: the role of a supervisor in a social justice organization, the importance of self-awareness, issues of power and privilege, human resources as a justice partner, misses and messes, and clear guidelines for holding people accountable in a manner that is respectful and effective. Written in a friendly, accessible, and supportive tone, and offering discussion questions at the end of each short section to make the book user-friendly for both individuals and teams, Leading for Justice is a book for leaders who want to walk the talk of supporting social justice, in their organizations and in the world.
Leading for Learning: How Managers Can Get Business Results through Developmental Coaching and Inspire Deep Employee Commitment
by Lisa J. KossPeople do their best work when they are motivated. This may sound obvious, but while people managers instinctively agree with the centrality of motivation at work and its impact on employee engagement, their practices do not follow. With so much "real work" to do every day, how can managers also carve out time to learn, engage, build relationships, tap motivation, encourage development, and inspire? The problem is a false dichotomy between the world of business and that of people development. What if managers were able to systematically transform everyday business issues into meaningful, developmental coaching opportunities with employees at the same time? This proven coaching approach radically shifts conversations away from either-or propositions and uses an entirely different lens: transforming business challenges by connecting them directly to employee motivation to achieve the desired business result while dramatically increasing employee engagement. And all this comes none too soon as leaders must rethink the way they lead given the modern realities of organizational life. Among them: A rapidly changing workplace and increasing uncertainty that requires a fundamental shift in the leader’s approach, including the distribution of authority and the expectation that employees take responsibility for their own learning Pervasive and persistent employee disengagement, characterized by employees who no longer accept the organization’s priorities at the expense of their own, where organizations that continue to dictate terms will find ongoing challenges with costly employee turnover and lack of engagement During the past decade, the Developmental Coaching Model has been taught across the globe in nine languages and has been enthusiastically embraced by thousands of managers while dissolving the invisible barriers that block individual and organizational development and business success.
Leading For Regeneration: Going Beyond Sustainability in Business Education, and Community
by John HardmanThis book presents the regenerative leadership framework that has emerged from doctoral research and consulting work with successful sustainability leaders and their organizations in business, education, and community. The framework synthesizes the levels of awareness, the leadership styles and behaviours, and the organizational arrangements that correlate most significantly across these domains. Most importantly, the overwhelming majority of the leaders in this work agree that individual and collective consciousness development is critical to transforming the culture of organizations for sustainability and beyond. The term regenerative has not been chosen arbitrarily, but to provide an alternative to the notion of sustainability, which many of the leaders featured here indicate has become insufficient to describe what needs to be done, economically, socially, and environmentally, if we are to ensure a flourishing world for present and future generations. This work in turn has led to the development of the Regenerative Capacity Index (RCI), a tool designed to assess an organization’s readiness to engage in regenerative practice. From this evaluation of an organization’s regenerative capacity, it becomes possible to design a strategy for regeneration that considers all levels of its environmental, social, and economic impact, both internally and externally, in the local and global community. Among its major findings, the book argues that the more evolved sustainability leaders are becoming increasingly dissatisfied with the construct of sustainability, and indicate the need for a profound cultural shift towards regenerative human systems. In this framework, regenerative organizations are driven by a sense higher purpose, and leadership is exercised horizontally and collaboratively. Leaders and followers engage in generative conversations to create desirable futures which are then ‘backcasted’ to eliminate unanticipated consequences. Throughout, leaders emphasize the critical importance of engaging in personal and collective consciousness development or "inner work" in order to make regenerative practices possible.
Leading for Tomorrow: A Primer for Succeeding in Higher Education Leadership
by Pamela L. Eddy Elizabeth KirbyWhen faculty climb the ranks into leadership positions, they come with years of knowledge and experience, yet they are often blindsided by the delicate interpersonal situations and political minefields they must now navigate as university administrators. What are the specific skills that faculty need to acquire when they move into administrative positions, and how can they build upon their existing abilities to excel in these roles? What skills can other mid-level leaders learn to help in their positions? Using an engaging case study approach, Leading for Tomorrow provides readers with real-world examples that will help them reflect on their own management and communication styles. It also shows newly minted administrators how they can follow best practices while still developing a style of leadership that is authentic and uniquely their own. The book’s case studies offer practical solutions for how to deal with emerging trends and persistent problems in the field of higher education, from decreasing state funding to political controversies on campus. Leading for Tomorrow gives readers the tools they need to get the best out of their team, manage conflicts, support student success, and instill a campus culture of innovation that will meet tomorrow’s challenges.
The Leading-Former-Peers Challenge: A Guide to Navigating this Important Career Transition
by Michael D. WatkinsIf it hasn't happened already, it is very likely that you will experience the challenge of leading former peers at some point in your career. Many go through it multiple times as they climb the corporate ladder. But too many learn to make this challenging transition through trial and error. They make predictable mistakes, like not establishing sufficient authority with new teams or not understanding that their relationship with their boss must change. This is an inefficient process for tackling one of the toughest transitions you will make in your career. You will need to redefine the relationships that you've built over years--with your boss, your former peers, and your new peers. In this chapter, Michael Watkins shows you how. This chapter was originally published as Chapter 2 of "Your Next Move: The Leader's Guide to Navigating Major Career Transitions."
Leading from Any Chair: Empowering Those We Lead to Realize their Full Potential and to Become Leaders Themselves
by Rosamund Stone Zander Benjamin ZanderA monumental question for leaders in any organization to consider is: How much greatness are we willing to grant people? Because it makes all the difference at every level who it is we decide we are leading. The activity of leadership is not limited to conductors, presidents, and CEOs, of course--the player who energizes the orchestra by communicating his newfound appreciation for the tasks of the conductor, or a parent who fashions in her own mind that her children desire to contribute, is exercising leadership of the most profound kind. Enabling this kind of engagement from the people we lead, encouraging them to perform to their fullest potential, is described in this chapter as the ability to lead from any chair. The authors provide several examples of what this looks like in practice and remind us that leaders can be found anywhere--not just on podiums or in corner offices--if we embrace this idea. This chapter was originally published as Chapter 5 of "The Art of Possibility: Transforming Professional and Personal Life."