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Media Selling: Television, Print, Internet, Radio
by Charles WarnerThis newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Media Strategies for Marketing Places in Crisis
by Eli Avraham Eran KetterGrowing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.
Media Strategies: Managing content, platforms and relationships
by Jane Johnston Katie RowneyMedia Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships. Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice.'The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.' Ross Healy, Brand Social Media Specialist 'Media Strategies cuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms.' Elissa Trezia, Financial Technology PR Executive, Indonesia 'An excellent guide to the complex media landscape.' Catherine Archer, Academic Chair, Strategic Communication, Murdoch University
Media Tactics in the Long Twentieth Century (Routledge Studies in Media, Communication, and Politics)
by Marie Cronqvist Emil Stjernholm Fredrik Mohammadi NorénIntegrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history.Drawing on examples from a range of different countries and world regions, and looking at the infrastructures, entanglements, and institutions involved, the volume makes a strong case for media tactics as a new field of scholarly inquiry and for the importance of a historically informed approach. In contrast to strategic communication approaches, this media historical intervention contributes to new knowledge about the practical implementation of strategies. First foregrounding tactics as an object of study, the volume then counters the presentism of contemporary studies by adding a necessary historical perspective. Moreover, the book theoretically disentangles the concept of strategy – from an abstract contemporary buzzword to concrete, hands-on actions – which in turn reveals the complexity of using media strategies and media tactics in reality.This volume will interest scholars and students working in the field of media and communication in general, and in the subfields of strategic communication, public relations, media history, and propaganda studies.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.
Media Today
by Joseph Turow"Turow's Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There's a companion website, too, and a password-protected website for instructors."--Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook's focus on consuming media, to give students an insider's perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow--who has been teaching Intro to Mass Communication for well over a decade--demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Media Today: Mass Communication in a Converging World
by Joseph TurowMedia Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Media Today: Mass Communication in a Converging World
by Joseph TurowThis eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, television, and video game industries. This new edition includes critical expanded coverage of social media, new forms of both audio and audiovisual media and international case studies, as well as updated figures, tables, and pedagogy, including key terms and further activities. Media Today is an excellent introduction to the world of media in the digital age, perfect for students seeking a solid grounding in media studies. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom. The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor’s manual.
Media Trust in a Digital World: Communication at Crossroads
by Thomas Osburg Stephanie HeineckeThis book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of: brands and businesses, politics and non-governmental organizations, science and education. In closing, it discusses the road ahead, with a focus on users, writers, platforms and communication in general, and on media competency, skills and education in particular.
Media U: How the Need to Win Audiences Has Shaped Higher Education
by John Marx Mark Garrett CooperAre homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.Media U shows how universities have appropriated new media technologies to convey their message about higher education, the aims of research, and campus life. The need to create an audience stamps each of the university’s steadily proliferating disciplines, shapes its structure, and determines its division of labor. Cooper and Marx examine how the research university has sought to inform publics and convince them of its value to American society, from the rise of football and Great Books programs in the early twentieth century through a midcentury communications complex linking big science, New Criticism, and design, from the co-option of 1960s student activist media through the early-twenty-first-century reception of MOOCs and the latest promises of technological disruption. The book considers the ways in which universities have used media platforms to reconcile national commitments to equal opportunity with corporate capitalism as well as the vexed relationship of democracy and hierarchy. By exploring how media engagement brought the American university into being and continues to shape academic labor, Media U presents essential questions and resources for reimagining the university and confronting its future.
Media Work, Mothers and Motherhood: Negotiating the International Audio-Visual Industry (Routledge Studies in Media and Cultural Industries)
by Anne O'Brien Susan LiddyThis interdisciplinary and international volume offers an innovative and critical exploration of the impact of motherhood on the engagement of women in media and creative industries across the globe. Diverse contributions critically engage with the intersections and overlap between the social categories of worker and mother, and the work of media production and maternal caregiving. Conflicting ideas about, and expectations of, mothers are untangled in the context of the working world of radio, film, television and creative media industries. The book teases out commonalities between experiences that are evident across a number of countries, from Hollywood to Bollywood, as well as examining the differences between class, religion, maternal status and cultural frameworks that surround working mothers in various nation states. It also offers some possibilities for ways forward that can improve the lives of women workers who are also mothers. A timely and valuable contribution to international debates on equality, mothers and motherhood in audiovisual industries, this book will be of interest to scholars and students of media, communication, cultural studies and gender, programmes engaged with work inequalities and motherhood studies, and activists, funders, policymakers and practitioners.
Media Writing: Print, Broadcast, and Public Relations
by Ronald D. Smith Janet E. Ramsey W. Richard WhitakerComplete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals.
Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
by Sandra Diehl Matthias Karmasin Isabell KoinigChange management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc.This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
Media and Convergence Management
by Sandra Diehl Matthias KarmasinConvergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book's main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.
Media and Digital Management
by Eli M. NoamBeing a successful manager or entrepreneur requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination
by Sunghan RyuThe media and entertainment industry (MEI) differs significantly from traditional industries in many respects. Accordingly, the management of strategy, marketing and other business practices in the MEI necessitates a unique approach. Sunghan Ryu offers students focused and relevant insights into critical topics, illustrated by vivid examples from the MEI. Unlike typical introductory textbooks on business and management, this book does not overemphasize complicated layers of theory. Instead, it presents essential concepts and frameworks in a digestible manner and supplements them with opportunities to apply this knowledge to real-world cases. The textbook demonstrates how knowledge can be constructively implemented in business and management scenarios. It is structured into 12 chapters, divided into five core modules: (1) Overview of the MEI, (2) The Fundamentals of Management, (3) Marketing Management, (4) Digital Business and Management, and (5) New Business Models and Entrepreneurship. Students will gain the ability to explain key concepts and frameworks across core business and management domains and develop analytical skills through diverse real-world cases in the MEI. Based on this knowledge, they will be equipped to identify management-related issues in the MEI and arrive at practical and effective solutions.This book is an essential guide for students who wish to understand business and management in the dynamic world of the MEI.
Media für Manager
by Anne MarxDieser praktische Leitfaden hilft Produkt- und Marketingmanagern, gegenüber Media-Anbietern und -Agenturen kompetent und souverän aufzutreten. Sie erfahren, wie Agenturen arbeiten und wie Sie von Ihrer Agentur eine optimale Leistung einfordern, was eine erfolgreiche Media-Planung ausmacht und welche Mediengattungen und Werbeformen Sie kennen sollten. Ein kompakter und verständlicher Überblick über die Media-Basics! Die 2. Auflage wurde aktualisert und die Themen Social Media, Gaming, Mobile Marketing, Digital Retailling, Crossmedia Integration und TV grundlegend neu konzipiert.
Media in the 21st Century: Artists, Animators, and Graphic Designers
by Camden FlathDoctors dominate many popular images of the medical industry, but they cannot do everything by themselves. Many other workers are vital to the healthcare industry. Physician assistants and nurses assist and support doctors, and perform many tests and tasks you might normally associate with your doctor.The young adults of today will be the job force of tomorrow, so choosing a career that will best fit with the needs of the changing world will be important to job satisfaction and a successful life. With the vast array of career and job options, it will also be important for young adults to understand which work will be the best match for their interests, talents, goals, and personality types. Certain careers are expected to gain importance within the early decades of the twenty-first century. According to the United States Bureau of Labor Statistics, the number of jobs for physician assistants and nurses is expected to grow much faster than the average rate for all occupations. If you are interested in career in medicine, first decide where your interests and talents lie. Do you like to work with people? Are you interested in surgery, or are you more interested in comforting patients and their families? Once you understand your interests, choosing the right career will be easier. And maybe you will consider becoming a physician assistant or nurse instead of a doctor!
Media in the Digital Age
by John PavlikDigital technologies have fundamentally altered the nature and function of media in our society, reinventing age-old practices of public communication and at times circumventing traditional media and challenging its privileged role as gatekeepers of news and entertainment. Some critics believe these technologies keep the public involved in an informed discourse on matters of public importance, but it isn't clear this is happening on a large scale. Propaganda disguised as news is flourishing, and though interaction with the digital domain teaches children valuable skills, it can also expose them to grave risks. John V. Pavlik critically examines our current digital innovations-blogs, podcasting, peer-to-peer file sharing, on-demand entertainment, and the digitization of television, radio, and satellites-and their positive and negative implications. He focuses on present developments, but he also peers into the future, foreseeing a media landscape dominated by a highly fragmented, though active audience, intense media competition, and scarce advertising dollars. By embracing new technologies, however, Pavlik shows how professional journalism and media can hold on to their role as a vital information lifeline and continue to operate as the tool of a successful democracy.
Media, Communication and Development
by Linje ManyozoMedia, Communication and Development: Three Approaches explores and revisits the perspectives of Nora C Quebral, whose seminal work still remains a Magna Carta on the topic of development communication. It explores the three primary approaches--media for development, media development and participatory and community communication--which have characterised most debates in the field of media, communication and development. The book is theoretically engaging and brings in postcolonial perspectives in discussing the core concepts, but at the same time is easy-to-understand, as it illustrates the complex and multidisciplinary concepts through case studies from both the global south and the global north.
Media, Knowledge and Power
by Oliver Boyd-Barrett Peter BrahamFirst Published in 1986. The readings reflect the current interest in the possible effects that such communications media may have upon children's studies and cognition and upon how children are likely to respond to education and educational media.
Media, Organizations and Identity
by Mette Morsing Lilie ChouliarakiThe mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
Media, Place and Tourism: Worlds of Imagination (ISSN)
by Emiel Martens Deborah Castro Débora Póvoa Reijnders, Edited by StijnAccessible and interdisciplinary in nature, this volume highlights the connections between media, tourism and place, bringing together the diverse perspectives, approaches and actors involved in critical issues relating to media tourism worldwide.This book explores new avenues, adopting a global and transnational perspective and placing emphasis on the exploration, analysis and comparison of cases from around the world. Encompassing chapters from a plethora of experts, the volume discusses processes and relationships of power involved in the development and experience of media tourism. This book seeks to broaden the horizons of both the reader and existing academic research into media tourism by including research into, among other topics, Bollywood and Nollywood films, Brazilian telenovelas and South Korean K-pop culture. Illustrated with tables and figures throughout, the volume presents insights from a variety of strands of cutting-edge and empirically rich research, which are collated, compared and contrasted to demonstrate the connections between media, tourism and place around the world.International in scope, this book is an ideal companion for academics and scholars within a wide array of disciplines, such as media studies, tourism studies, fan studies, cultural geography and sociology, as well as those with an interest in media tourism more specifically.The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC- BY- NC- ND) 4.0 license.
Media, Technology and Everyday Life in Europe: From Information to Communication
by Roger SilverstoneThe importance of the daily experience of new information and communication technologies is highlighted by this timely volume. The book is based on work carried out in the European Media Technology and Everyday Life Network and is structured round a series of seven empirical case studies drawn from research within Europe. The application of this perspective draws attention not just to the significance of information and communication technologies for a mature understanding of the conduct of everyday life in contemporary Europe, but also for the significance of that understanding for the development of communication and information policy. The research makes a significant contribution to our understanding of the dynamics and evolution of a core dimension of European society as well as informing on-going and important debates on the nature of the relationship between the social and the technological in the information and communication arena.
Media/Theory: Thinking about Media and Communications
by Shaun MooresFrom an established author with a growing international profile in media studies, Media/Theory is an accessible yet challenging guide to ways of thinking about media and communications in modern life. Shaun Moores draws on ideas from a range of disciplines in the humanities and social sciences, and expertly connects the analysis of media and communications with key themes in contemporary social theory. Examining core issues of time and space, Moores also examines matters of interactions, signification and identity, and argues that media studies is bound up in the wider processes of the modern world and not just about studying the media. This book makes a distinctive contribution towards rethinking the shape and direction of media studies today, and for students at advanced undergraduate or postgraduate level.
Media: Watchdog or Lapdog?--Marketing, Politics, and the Media
by John A. Quelch Katherine A. JoczIs the modern media industry living up to its role as a bulwark of democracy and guardian of the public interest? Private-sector media does democratize access to news and information via a proliferation of outlets and products. However, consumer demand for hard news is declining and many display rising dissatisfaction with the media's political coverage. Ultimately, the fate of media depends both on its status as a public good and on market forces.