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Media U: How the Need to Win Audiences Has Shaped Higher Education
by John Marx Mark Garrett CooperAre homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.Media U shows how universities have appropriated new media technologies to convey their message about higher education, the aims of research, and campus life. The need to create an audience stamps each of the university’s steadily proliferating disciplines, shapes its structure, and determines its division of labor. Cooper and Marx examine how the research university has sought to inform publics and convince them of its value to American society, from the rise of football and Great Books programs in the early twentieth century through a midcentury communications complex linking big science, New Criticism, and design, from the co-option of 1960s student activist media through the early-twenty-first-century reception of MOOCs and the latest promises of technological disruption. The book considers the ways in which universities have used media platforms to reconcile national commitments to equal opportunity with corporate capitalism as well as the vexed relationship of democracy and hierarchy. By exploring how media engagement brought the American university into being and continues to shape academic labor, Media U presents essential questions and resources for reimagining the university and confronting its future.
Media Work, Mothers and Motherhood: Negotiating the International Audio-Visual Industry (Routledge Studies in Media and Cultural Industries)
by Anne O'Brien Susan LiddyThis interdisciplinary and international volume offers an innovative and critical exploration of the impact of motherhood on the engagement of women in media and creative industries across the globe. Diverse contributions critically engage with the intersections and overlap between the social categories of worker and mother, and the work of media production and maternal caregiving. Conflicting ideas about, and expectations of, mothers are untangled in the context of the working world of radio, film, television and creative media industries. The book teases out commonalities between experiences that are evident across a number of countries, from Hollywood to Bollywood, as well as examining the differences between class, religion, maternal status and cultural frameworks that surround working mothers in various nation states. It also offers some possibilities for ways forward that can improve the lives of women workers who are also mothers. A timely and valuable contribution to international debates on equality, mothers and motherhood in audiovisual industries, this book will be of interest to scholars and students of media, communication, cultural studies and gender, programmes engaged with work inequalities and motherhood studies, and activists, funders, policymakers and practitioners.
Media Writing: Print, Broadcast, and Public Relations
by Ronald D. Smith Janet E. Ramsey W. Richard WhitakerComplete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals.
Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
by Sandra Diehl Matthias Karmasin Isabell KoinigChange management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc.This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
Media and Convergence Management
by Sandra Diehl Matthias KarmasinConvergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book's main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.
Media and Digital Management
by Eli M. NoamBeing a successful manager or entrepreneur requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination
by Sunghan RyuThe media and entertainment industry (MEI) differs significantly from traditional industries in many respects. Accordingly, the management of strategy, marketing and other business practices in the MEI necessitates a unique approach. Sunghan Ryu offers students focused and relevant insights into critical topics, illustrated by vivid examples from the MEI. Unlike typical introductory textbooks on business and management, this book does not overemphasize complicated layers of theory. Instead, it presents essential concepts and frameworks in a digestible manner and supplements them with opportunities to apply this knowledge to real-world cases. The textbook demonstrates how knowledge can be constructively implemented in business and management scenarios. It is structured into 12 chapters, divided into five core modules: (1) Overview of the MEI, (2) The Fundamentals of Management, (3) Marketing Management, (4) Digital Business and Management, and (5) New Business Models and Entrepreneurship. Students will gain the ability to explain key concepts and frameworks across core business and management domains and develop analytical skills through diverse real-world cases in the MEI. Based on this knowledge, they will be equipped to identify management-related issues in the MEI and arrive at practical and effective solutions.This book is an essential guide for students who wish to understand business and management in the dynamic world of the MEI.
Media für Manager
by Anne MarxDieser praktische Leitfaden hilft Produkt- und Marketingmanagern, gegenüber Media-Anbietern und -Agenturen kompetent und souverän aufzutreten. Sie erfahren, wie Agenturen arbeiten und wie Sie von Ihrer Agentur eine optimale Leistung einfordern, was eine erfolgreiche Media-Planung ausmacht und welche Mediengattungen und Werbeformen Sie kennen sollten. Ein kompakter und verständlicher Überblick über die Media-Basics! Die 2. Auflage wurde aktualisert und die Themen Social Media, Gaming, Mobile Marketing, Digital Retailling, Crossmedia Integration und TV grundlegend neu konzipiert.
Media in the 21st Century: Artists, Animators, and Graphic Designers
by Camden FlathDoctors dominate many popular images of the medical industry, but they cannot do everything by themselves. Many other workers are vital to the healthcare industry. Physician assistants and nurses assist and support doctors, and perform many tests and tasks you might normally associate with your doctor.The young adults of today will be the job force of tomorrow, so choosing a career that will best fit with the needs of the changing world will be important to job satisfaction and a successful life. With the vast array of career and job options, it will also be important for young adults to understand which work will be the best match for their interests, talents, goals, and personality types. Certain careers are expected to gain importance within the early decades of the twenty-first century. According to the United States Bureau of Labor Statistics, the number of jobs for physician assistants and nurses is expected to grow much faster than the average rate for all occupations. If you are interested in career in medicine, first decide where your interests and talents lie. Do you like to work with people? Are you interested in surgery, or are you more interested in comforting patients and their families? Once you understand your interests, choosing the right career will be easier. And maybe you will consider becoming a physician assistant or nurse instead of a doctor!
Media in the Digital Age
by John PavlikDigital technologies have fundamentally altered the nature and function of media in our society, reinventing age-old practices of public communication and at times circumventing traditional media and challenging its privileged role as gatekeepers of news and entertainment. Some critics believe these technologies keep the public involved in an informed discourse on matters of public importance, but it isn't clear this is happening on a large scale. Propaganda disguised as news is flourishing, and though interaction with the digital domain teaches children valuable skills, it can also expose them to grave risks. John V. Pavlik critically examines our current digital innovations-blogs, podcasting, peer-to-peer file sharing, on-demand entertainment, and the digitization of television, radio, and satellites-and their positive and negative implications. He focuses on present developments, but he also peers into the future, foreseeing a media landscape dominated by a highly fragmented, though active audience, intense media competition, and scarce advertising dollars. By embracing new technologies, however, Pavlik shows how professional journalism and media can hold on to their role as a vital information lifeline and continue to operate as the tool of a successful democracy.
Media, Communication and Development
by Linje ManyozoMedia, Communication and Development: Three Approaches explores and revisits the perspectives of Nora C Quebral, whose seminal work still remains a Magna Carta on the topic of development communication. It explores the three primary approaches--media for development, media development and participatory and community communication--which have characterised most debates in the field of media, communication and development. The book is theoretically engaging and brings in postcolonial perspectives in discussing the core concepts, but at the same time is easy-to-understand, as it illustrates the complex and multidisciplinary concepts through case studies from both the global south and the global north.
Media, Knowledge and Power
by Oliver Boyd-Barrett Peter BrahamFirst Published in 1986. The readings reflect the current interest in the possible effects that such communications media may have upon children's studies and cognition and upon how children are likely to respond to education and educational media.
Media, Organizations and Identity
by Mette Morsing Lilie ChouliarakiThe mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
Media, Place and Tourism: Worlds of Imagination (ISSN)
by Emiel Martens Deborah Castro Débora Póvoa Reijnders, Edited by StijnAccessible and interdisciplinary in nature, this volume highlights the connections between media, tourism and place, bringing together the diverse perspectives, approaches and actors involved in critical issues relating to media tourism worldwide.This book explores new avenues, adopting a global and transnational perspective and placing emphasis on the exploration, analysis and comparison of cases from around the world. Encompassing chapters from a plethora of experts, the volume discusses processes and relationships of power involved in the development and experience of media tourism. This book seeks to broaden the horizons of both the reader and existing academic research into media tourism by including research into, among other topics, Bollywood and Nollywood films, Brazilian telenovelas and South Korean K-pop culture. Illustrated with tables and figures throughout, the volume presents insights from a variety of strands of cutting-edge and empirically rich research, which are collated, compared and contrasted to demonstrate the connections between media, tourism and place around the world.International in scope, this book is an ideal companion for academics and scholars within a wide array of disciplines, such as media studies, tourism studies, fan studies, cultural geography and sociology, as well as those with an interest in media tourism more specifically.The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC- BY- NC- ND) 4.0 license.
Media, Technology and Everyday Life in Europe: From Information to Communication
by Roger SilverstoneThe importance of the daily experience of new information and communication technologies is highlighted by this timely volume. The book is based on work carried out in the European Media Technology and Everyday Life Network and is structured round a series of seven empirical case studies drawn from research within Europe. The application of this perspective draws attention not just to the significance of information and communication technologies for a mature understanding of the conduct of everyday life in contemporary Europe, but also for the significance of that understanding for the development of communication and information policy. The research makes a significant contribution to our understanding of the dynamics and evolution of a core dimension of European society as well as informing on-going and important debates on the nature of the relationship between the social and the technological in the information and communication arena.
Media/Theory: Thinking about Media and Communications
by Shaun MooresFrom an established author with a growing international profile in media studies, Media/Theory is an accessible yet challenging guide to ways of thinking about media and communications in modern life. Shaun Moores draws on ideas from a range of disciplines in the humanities and social sciences, and expertly connects the analysis of media and communications with key themes in contemporary social theory. Examining core issues of time and space, Moores also examines matters of interactions, signification and identity, and argues that media studies is bound up in the wider processes of the modern world and not just about studying the media. This book makes a distinctive contribution towards rethinking the shape and direction of media studies today, and for students at advanced undergraduate or postgraduate level.
Media: Watchdog or Lapdog?--Marketing, Politics, and the Media
by John A. Quelch Katherine A. JoczIs the modern media industry living up to its role as a bulwark of democracy and guardian of the public interest? Private-sector media does democratize access to news and information via a proliferation of outlets and products. However, consumer demand for hard news is declining and many display rising dissatisfaction with the media's political coverage. Ultimately, the fate of media depends both on its status as a public good and on market forces.
MediaTek: From Feature Phones to Smartphones
by Willy ShihMediaTek was the third largest fabless semiconductor company in the world, and was the second largest supplier of the silicon microchips that powered mobile phones. Yet as the company's chairman reflected on his R&D strategy, he wondered why it hadn't moved faster on the transition to smartphones. He also thought about what was on his firm's menu of choices, and what was on the menus of his competitors.
MediaTek: From Feature Phones to Smartphones
by Willy ShihMediaTek was the third largest fabless semiconductor company in the world, and was the second largest supplier of the silicon microchips that powered mobile phones. Yet as the company's chairman reflected on his R&D strategy, he wondered why it hadn't moved faster on the transition to smartphones. He also thought about what was on his firm's menu of choices, and what was on the menus of his competitors.
MediaWriting: Print, Broadcast, Online, and Public Relations
by Ronald D. Smith Janet E. Ramsey W. Richard Whitaker Deborah A. Silverman Brian S. Meyer Joe MarrenAccessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets.Expanded and updated throughout, this sixth edition features: A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook; Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world; Coverage of public relations writing for digital media, publications, and other organizational media; Updates on current ethical issues faced by communicators; Information on spotting “fake news” and “deep fakes”; Strategies for integrating sound bites into broadcast scripts; New “It Happened to Me” anecdotes from the authors’ experiences as journalists and PR professionals; Updated discussion questions and writing exercises. Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field.Online instructor and student support material is available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources.
MediaWriting: Print, Broadcast, and Public Relations
by Ronald D. Smith Janet E. Ramsey W. Richard WhitakerMediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.
MediaWriting: Print, Broadcast, and Public Relations
by Ronald D. Smith Janet E. Ramsey W. Richard WhitakerMediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Some of the features included in the book are: A re-written Chapter 13, Writing and Reporting in the New New Media, with updates to how social media is used today Expanded chapters on print reporting methods and the Associated Press Stylebook Updates to Chapters 5 and 6, Legal Considerations in Media Writing, and Ethical Decisions in Writing and Reporting, discuss recent court cases and current ethical issues Explanatory "How To" boxes that help readers understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Designed to meet the needs of students of print and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with the skills necessary to succeed in their chosen writing field.
Mediated Citizenship
by Bettina Von Lieres Laurence PiperDrawing on case studies from the global South, this book explores the politics of mediated citizenship in which citizens are represented to the state through third party intermediaries. The studies show that mediation is both widely practiced and multi-directional and that it has an important role to play in deepening democracy in the global South.
Mediated Perspectives: Media Ownership, Literacy, and Effects
by Bick TreutThis anthology focuses on the history of the media from a media ecology perspective. It encourages students to think about the media system, not merely as a source of entertainment, but as a business designed to target viewers and sell products.
Mediating Innovation Policy Delivery: The Regional Innovation Centres of Ontario
by Charles ContehReport cards and academic scholarship have been critical of innovation policy in Canada. But what if these reports have done a profound injustice to the story of knowledge-driven economic reinvention and the actual transformation taking place in the country? Spotlighting what is happening in cities and regions across Ontario, Mediating Innovation Policy Delivery argues that it is far more nuanced and exciting than what has been captured in scorecards and report cards. The book explores the intermediary institutions, the organizational brokers at the frontline of Canada’s innovation race, that are shepherding the process of economic reinvention in regions large and small. The book draws on case studies to explore three central themes. The first is about innovation, innovation policy, and their delivery systems. The second is that of regions as the frontlines of technological and socioeconomic change in the Canadian federation. The third covers the role of intermediary institutions as innovation platforms, highlighting their triumphs and tribulations as they strategically navigate through the shifting currents of change. The book’s main lessons apply not just to Ontario and Canada but also to other industrialized democracies worldwide. Ultimately, the book advances our knowledge of organizational instruments of innovation policy delivery that operate at the strategic interface between the state, market, and society.