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Lights, Camera, Action: Media Coaching for Any Professional in Today's Digital World

by Amy Scruggs

On-camera insecurities and fears are common for many professionals and can keep them from growing their confidence and their business through the power of the media. Lights, Camera, Action gives practical advice and techniques to help achieve on-camera and communication skills to be a leader in today’s virtual world. After completing Lights, Camera, Action, readers will know how to deliver a concise message and be confident and ready for the various media platforms including Network TV interviews, podcasts and video marketing. They will also be ready to stand out in their virtual meetings with their introduction and messaging skills. Readers will be ready to utilize media opportunities for growth and visibility for their business of any industry.

Lights Out!: Ten Myths About (and Real Solutions To) America's Energy Crisis

by Spencer Abraham William Guise Tucker

In this timely book, former Secretary of Energy Spencer Abraham debunks the myths that warp our current debate over energy, and offers new solutions to the real problems we face in America. Drawing on the very latest thinking from experts in industry and academia, and his own experiences running America's Energy Department, he proposes a fresh approach to meeting our daunting energy threats. This book effectively answers how America and the world can overcome the challenges of rising global energy demand, geopolitical disruptions of the energy marketplace, and the environmental impact of producing and using energy. What emerges is a pragmatic energy strategy that calls for blending a variety of energy sources including nuclear, clean coal, solar, wind, and natural gas with a more determined effort at improving energy efficiency through the deployment of smart energy grids and buildings, to help meet our challenges while preserving our economy and environment. Coming in the midst of a national debate about global warming, energy dependence and rising energy prices and rich with anecdotes from the author's service in the Senate and cabinet, this book is a clarion call that will help shape our energy future.

Lights Out: Pride, Delusion, and the Fall of General Electric

by Thomas Gryta Ted Mann

How could General Electric—perhaps America&’s most iconic corporation—suffer such a swift and sudden fall from grace? This is the definitive history of General Electric&’s epic decline, as told by the two Wall Street Journal reporters who covered its fall. Since its founding in 1892, GE has been more than just a corporation. For generations, it was job security, a solidly safe investment, and an elite business education for top managers. GE electrified America, powering everything from lightbulbs to turbines, and became fully integrated into the American societal mindset as few companies ever had. And after two decades of leadership under legendary CEO Jack Welch, GE entered the twenty-first century as America&’s most valuable corporation. Yet, fewer than two decades later, the GE of old was gone. ​Lights Out examines how Welch&’s handpicked successor, Jeff Immelt, tried to fix flaws in Welch&’s profit machine, while stumbling headlong into mistakes of his own. In the end, GE&’s traditional win-at-all-costs driven culture seemed to lose its direction, which ultimately caused the company&’s decline on both a personal and organizational scale. Lights Out details how one of America&’s all-time great companies has been reduced to a cautionary tale for our times.

Lights Out? The Outlook for the Energy Sector in Eastern Europe and the Former Soviet Union

by World Bank

Emerging Europe and Central Asia, the region made up of the countries of Central and South East Europe (CSE) and the Commonwealth of Independent States (CIS), is a major energy supplier to both Eastern and Western Europe. However, the outlook for both primary and derivative energy supplies is questionable, with a real prospect that there will be a significant decline during the next two decades. Western Europe is heavily dependent on energy imports from this region and therefore will be affected by declines in primary energy supplies. But Western Europe has the financial capacity to secure the energy supplies it needs (albeit at the expense of others). In contrast, the region's energy-importing countries are caught between Western Europe, which has increasing import needs, and it's own exporters, whose exports will likely decline. These countries face the prospect of being squeezed not only financially but also in terms of energy access. This difficult prospect is compounded by the deterioration of the energy infrastructure, including power generation and district heating. Although the public sector will have to finance a portion of these infrastructure investments, it will not have the capacity to meet the full needs. It is essential, therefore, that the countries in the region move quickly to put in place an enabling environment to support investment in the sector. Further complicating these issues are environmental concerns, in particular concern about climate change. EU member states and those with EU ambitions will need to meet the challenging EU greenhouse gas emissions targets. At the same time, a number of countries in the region will face the temptation to use environmentally unfriendly technology to meet their immediate energy needs. 'Lights Out?' analyzes key measures that can help countries address all of these challenges.

Like a Virgin: Secrets They won't Teach You at Business School

by Richard Branson

It’s business school, the Branson way. Whether you’re interested in starting your own business, improving your leadership skills, or simply looking for inspiration from one of the greatest entrepreneurs of our time, Richard Branson has the answers. Like a Virgin brings together some of his best advice, distilling the experiences and insights that have made him one of the world’s most recognized and respected business leaders. In his trademark thoughtful and encouraging voice, Branson shares his knowledge like a close friend. He’ll teach you how to be more innovative, how to lead by listening, how to enjoy your work, and much more. In hindsight, Branson is thankful he never went to business school. Had he conformed to the conventional dos and don’ts of starting a business, would there have been a Virgin Records? A Virgin Atlantic? So many of Branson’s achievements are due to his unyielding deter­mination to break the rules and rewrite them himself. Here’s how he does it. .

Like Cattle and Horses: Nationalism and Labor in Shanghai, 1895-1927

by S. A. Smith

In Like Cattle and Horses Steve Smith connects the rise of Chinese nationalism to the growth of a Chinese working class. Moving from the late nineteenth century, when foreign companies first set up factories on Chinese soil, to 1927, when the labor movement created by the Chinese Communist Party was crushed by Chiang Kai-shek, Smith uses a host of documents--journalistic accounts of strikes, memoirs by former activists, police records--to argue that a nationalist movement fueled by the effects of foreign imperialism had a far greater hold on working-class identity than did class consciousness. While the massive wave of labor protest in the 1920s was principally an expression of militant nationalism rather than of class consciousness, Smith argues, elements of a precarious class identity were in turn forged by the very discourse of nationalism. By linking work-related demands to the defense of the nation, anti-imperialist nationalism legitimized participation in strikes and sensitized workers to the fact that they were worthy of better treatment as Chinese citizens. Smith shows how the workers' refusal to be treated "like cattle and horses" (a phrase frequently used by workers to describe their condition) came from a new but powerfully felt sense of dignity. In short, nationalism enabled workers to interpret the anger they felt at their unjust treatment in the workplace in political terms and to create a link between their position as workers and their position as members of an oppressed nation. By focusing on the role of the working class, Like Cattle and Horses is one of very few studies that examines nationalism "from below," acknowledging the powerful agency of nonelite forces in promoting national identity. Like Cattle and Horses will interest historians of labor, modern China, and nationalism, as well as those engaged in the study of revolutions and revolt.

Like, Comment, Share, Buy: The beginner's guide to marketing your business with video storytelling

by Jonathan Creek

Take your video marketing to the next level with this practical and insightful resource Like, Comment, Share, Buy: The Beginner’s Guide to Marketing Your Business With Video Storytelling delivers powerful and actionable strategies to move your company’s brand to the forefront of your customers’ imaginations. Celebrated author, speaker, journalist, and consultant Jonathan Creek explains why video is the most impactful medium in which to market online and how you can leverage it for maximum benefit. Providing a fully interactive experience for readers through the book's video companion app, Like, Comment, Share, Buy contains an approachable and comprehensive method to unlock the power of online video and discusses topics like: How to make social media videos with just your smartphone The formula to creating contagious, compelling and viral content The scientific research underlying the author’s approaches to social media The tools and tips to marketing your small business on social media Perfect for social-media savvy entrepreneurs, small business owners, marketing managers, and advertising agents, Like, Comment, Share, Buy provides a compelling message that deserves to be heard by anyone hoping to increase their online and offline profile.

Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination

by Mark Bergen

The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalistAcross the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works.Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube&’s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It&’s the story of a revolution in media and an industry run amok, how a devotion to a simple idea—let everyone broadcast online and make money doing so—unleashed an outrage and addiction machine that spun out of the company&’s control and forever changed the world.Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.

Like Family: Domestic Workers in South African History and Literature

by Ena Jansen

An analytic and historical perspective of literary texts to understand the position of domestic workers in South AfricaMore than a million black South African women are domestic workers. Precariously situated between urban and rural areas,rich and poor, white and black, these women are at once intimately connected and at a distant remove from the families they serve. Ena Jansen shows that domestic worker relations in South Africa were shaped by the institution of slavery, establishing social hierarchies and patterns of behavior that persist today. LikeFamily is an updated version of the award-winning Soos familie (2015) and the highly-acclaimed 2016 Dutch translation, Bijna familie.

Like, Follow, Share: Awesome, Actionable Social Media Marketing to Maximize Your Online Potential

by Suse Barnes

Social Media Tips and Strategies for Entrepreneurs, Creatives and FreelancersIn the past decade, the options for building a brand, attracting new fans, and keeping long-time customers loyal have exploded. Knowing how to optimize your business's social media efforts and keeping all these balls in the air can be challenging. Like, Follow, Share will show you how to use social media to establish an online persona to reach your audience and includes information on:Choosing the best social media tool(s) for your businessCreating and adding value to your social media activitiesThe 12 principles of social mediaThe best tips and tricks for getting the most out of the major social networksDon't let your business get left behind.

Like A House On Fire: ‘Brilliantly funny - I loved it' Beth O'Leary, author of The Flatshare

by Caroline Hulse

'A joyously wicked read that will cheer you up no end. A genuine tonic. So clever, so funny and so refreshingly different. I loved it' RUTH JONES'Warm, witty & brilliantly realised' DAILY MAIL'Part Fleabag, part Agatha Christie' JOSIE SILVERTwo people trying to break up.One last family party.And no way out of it...* * * * *Things Stella and George have had blazing rows about:- Misquoting Jurassic Park.- Leaving a Coke can on the side of the bath.- Fitting car seats for their hypothetical kids.In other news, they're getting divorced.But first, Stella's mum is throwing a murder mystery party and - with her dad losing his job, her mum's recent diagnosis, and some very odd behaviour from her sister - now is not the time to tell everyone.All Stella and George have to do is make it through the day without their break-up being discovered - though it will soon turn out that having secrets runs in the family...* * * * *Praise for LIKE A HOUSE ON FIRE:'When it comes to personal relationships, Caroline Hulse dares to show us what we humans are really like. Her sparkling dialogue, astute observations and gloriously irreverent humour make Like A House On Fire a joyously wicked read that will cheer you up no end. A genuine tonic. So clever, so funny and so refreshingly different. I loved it' RUTH JONES'Acutely observed and brilliantly funny' CLARE MACKINTOSH'Funny and sad and relatable and deeply human' HARRIET TYCE'Part Fleabag, part Agatha Christie, Like A House On Fire is everything I love in a book...I was hooked from page one. Bravo, what a triumph!' JOSIE SILVER'Sheer delight from start to finish' LESLEY KARA'Painfully astute and brilliantly funny' BETH O'LEARY'Witty, whip-smart and wincingly observant, pure entertainment from start to finish. A Caroline Hulse book is a reading highlight of my year' CATHY BRAMLEY'Absolutely loved Like A House On Fire. A proper delight' RICHARD ROPER'Hilarious and brilliant and clever in that way only Caroline knows how to be. So compelling, I couldn't put it down' LUCY VINE'Caroline Hulse is a very funny writer and a wonderfully compassionate observer of human frailty' KATE EBERLEN'Funny, moving and astute. A triumph!' NICOLA MOSTYN

Like A House On Fire: ‘Brilliantly funny - I loved it' Beth O'Leary, author of The Flatshare

by Caroline Hulse

'Joyously wicked... I loved it' RUTH JONES'Warm, witty & brilliantly realised' DAILY MAIL'Part Fleabag, part Agatha Christie' JOSIE SILVERALL STELLA AND GEORGE HAVE TO DO IS...Hide their breakupAfter a series of blazing rows about everything from Jurassic Park to installing car seats for their (hypothetical) children, Stella and George are getting divorced.Catch a murderer*But first, Stella's mum is throwing a murder mystery party - and with her dad losing his job and her mum's recent diagnosis, now is hardly the time to tell everyone.Make it through one last family partyStella and George just have to get through the day without their breakup being discovered - though it will soon turn out that keeping secrets runs in the family...*pretend murderer* * * * *Praise for LIKE A HOUSE ON FIRE:'When it comes to personal relationships, Caroline Hulse dares to show us what we humans are really like. Her sparkling dialogue, astute observations and gloriously irreverent humour make Like A House On Fire a joyously wicked read that will cheer you up no end. A genuine tonic. So clever, so funny and so refreshingly different. I loved it' RUTH JONES'Part Fleabag, part Agatha Christie, Like A House On Fire is everything I love in a book' JOSIE SILVER'Painfully astute and brilliantly funny' BETH O'LEARY'A deliciously dark comedy of manners' DAILY EXPRESS'Acutely observed... Very Nina Stibbe' CLARE MACKINTOSH'Funny and sad and relatable and deeply human' HARRIET TYCE

Like My Stuff: How to Get 750 Million Members to Buy Your Products on Facebook

by Natalie L Petouhoff

Facebook is the largest, fastest growing and popular social media site in the world today. With more than half a billion members, it has been a major force in both the cultural and business area for years now, and has now changed everything with f-commerce. In this e-book, Social Media specialist Dr. Natalie Petouhoff explains how this powerful new feature works and provides strategies for businesses to boost their sales, promote their brands, and increase their online presence.Dr. Natalie helps companies understand how social media affects the bottom-line and to create strategies that provide real business value. As a USC Adjunct professor, Natalie takes her real-world experiences as a Forrester Social Media Analyst, an Agency executive and a consulting executive and translates it into practical business advice.

Like My Stuff

by Natalie L. Petouhoff

How to Get 750 Million Members to Buy Your Products on Facebook

Like Nobody's Business: An Insider's Guide to How US University Finances Really Work

by Andrew C. Comrie

How do university finances really work? From flagship public research universities to small, private liberal arts colleges, there are few aspects of these institutions associated with more confusion, myths or lack of understanding than how they fund themselves and function in the business of higher education. Using simple, approachable explanations supported by clear illustrations, this book takes the reader on an engaging and enlightening tour of how the money flows. How does the university really pay for itself? Why do tuition and fees rise so fast? Why do universities lose money on research? Do most donations go to athletics? Grounded in hard data, original analyses, and the practical experience of a seasoned administrator, this book provides refreshingly clear answers and comprehensive insights for anyone on or off campus who is interested in the business of the university: how it earns its money, how it spends it, and how it all works.

Like She Owns the Place: Give Yourself the Gift of Confidence and Ignite Your Inner Magic

by Cara Alwill Leyba

Can you imagine what life would be like if you could accept failure, cellulite, wrinkles, imperfection, screw-ups, and vulnerability? I’ll tell you what would happen: you would finally take that weight off your shoulders and build unshakeable, sustainable confidence. The truth is that confidence isn’t about living up to anyone’s expectations—it’s about affirming, every day, that you’re an effing boss. It’s not the result of being skinny, making a six figure salary, finding your dream partner, or drinking a green juice every day. It requires patience, dedication, forgiveness, bravery, and an incredible amount of self-compassion. You’ve probably read that “confidence is a choice,” and while that’s true, it’s more accurate to say that confidence is a series of repeated choices to accept yourself. To choose pride over insecurity. And to fearlessly show up in the world as the truest expression of yourself. It took me a long time to overcome all the BS. It took me a longer time to develop a rock-solid sense of inner-peace and become intimate with my intuition. To achieve real confidence that lasted longer than a sugar rush. My goal with this book is to share with you how I have arrived here, how I’ve helped my clients arrive here, and hopefully save you years of pain, shame, and uncertainty. Because, girl, I know how rocky this road can be. I’m going to show you how to block out all the noise around you, and how to free yourself from the opinions and judgment of others. I’m going to teach you how to trust your gut, reclaim your life, and rock what you’ve got. I’m going to show you how to own the place.

The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over (The Like Switch Series #1)

by Jack Schafer Ph.D. Marvin Karlins

From a former FBI Special Agent specializing in behavior analysis and recruiting spies comes a handbook filled with his proven strategies on how to instantly read people and influence how they perceive you, so you can easily turn on the like switch.The Like Switch is packed with all the tools you need for turning strangers into friends, whether you are on a sales call, a first date, or a job interview. As a Special Agent for the FBI's National Security Division's Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you. In The Like Switch, he presents these techniques for how you can influence, attract, and win people over. Learn how to think and react like your favorite TV investigators from Criminal Minds or CSI as Dr. Schafer shows you how to improve your LQ (Likeability Quotient), "spot the lie" both in person and online, master nonverbal cues that influence how people perceive you, and turn up or turn down the intensity of a relationship. Dr. Schafer cracks the code on making great first impressions, building lasting relationships, and understanding others' behavior to learn what they really think about you. With tips and techniques that hold the key to taking control of your communications, interactions, and relationships, The Like Switch shows you how to read others and get people to like you for a moment or a lifetime.

The Likeability Trap: How to Break Free and Succeed as You Are

by Alicia Menendez

Be nice, but not too nice. Be successful, but not too successful. Just be likeable. Whatever that means?Women are stuck in an impossible bind. At work, strong women are criticized for being cold, and warm women are seen as pushovers. An award-winning journalist examines this fundamental paradox and empowers readers to let go of old rules and reimagine leadership rather than reinventing themselves.Consider that even competent women must appear likeable to successfully negotiate a salary, ask for a promotion, or take credit for a job well done—and that studies show these actions usually make them less likeable. And this minefield is doubly loaded when likeability intersects with race, ethnicity, sexual orientation, and parental status. Relying on extensive research and interviews, and carefully examined personal experience, The Likeability Trap delivers an essential examination of the pressure put on women to be amiable at work, home, and in the public sphere, and explores the price women pay for internalizing those demands. Rather than advising readers to make themselves likeable, Menendez empowers them to examine how they perceive themselves and others and explores how the concept of likeability is riddled with cultural biases. Our demands for likeability, she argues, hinder everyone’s progress and power.Inspiring, thoughtful and often funny, The Likeability Trap proposes surprising, practical solutions for confronting the cultural patterns holding us back, encourages us to value unique talents and styles instead of muting them, and to remember that while likeability is part of the game, it will not break you.

Likeable Badass: How Women Get the Success They Deserve

by Alison Fragale

'Will help you do the best work of your life' Kim Scott, bestselling author of Radical Candor'A must-read' Adam Grant, bestselling author of Think Again'With warmth, humour, and powerful personal stories, Fragale provides women with actionable advice for achieving greater success in the workplace' Sheryl Sandberg, bestselling author of Lean InWant to earn credit for your accomplishments, negotiate better, and navigate complex office politics while still being liked by your colleagues? Likeable Badass is the ultimate guide to advance in any workplace, full of tips, tricks, and strategies to help you get the success you deserve.Many women's workplace issues boil down to status. No amount of power-- no degree, title, or salary-- will raise a woman's workplace stature unless it also affects how others perceive her. Acknowledging this roadblock, behavioural scientist Alison Fragale pulls back the curtain on how we can change how others see us by developing our standing as a "likeable badass." Through cultivating perceptions of warmth and assertiveness, women can achieve the kind of reputation that leads to a seat at the table and a fulfilling career path.Likeable Badass weaves together powerful new insights with actionable advice and impactful stories from a diverse array of women. This is a warm, heartening book written for women, their allies, and anyone who struggles to rise, and wants evidence-based, practical strategies for success.

Likeable Badass: How Women Get the Success They Deserve

by Alison Fragale

'Will help you do the best work of your life' Kim Scott, bestselling author of Radical Candor'A must-read' Adam Grant, bestselling author of Think Again'With warmth, humour, and powerful personal stories, Fragale provides women with actionable advice for achieving greater success in the workplace' Sheryl Sandberg, bestselling author of Lean InWant to earn credit for your accomplishments, negotiate better, and navigate complex office politics while still being liked by your colleagues? Likeable Badass is the ultimate guide to advance in any workplace, full of tips, tricks, and strategies to help you get the success you deserve.Many women's workplace issues boil down to status. No amount of power-- no degree, title, or salary-- will raise a woman's workplace stature unless it also affects how others perceive her. Acknowledging this roadblock, behavioural scientist Alison Fragale pulls back the curtain on how we can change how others see us by developing our standing as a "likeable badass." Through cultivating perceptions of warmth and assertiveness, women can achieve the kind of reputation that leads to a seat at the table and a fulfilling career path.Likeable Badass weaves together powerful new insights with actionable advice and impactful stories from a diverse array of women. This is a warm, heartening book written for women, their allies, and anyone who struggles to rise, and wants evidence-based, practical strategies for success.

Likeable Badass: How Women Get the Success They Deserve

by Alison Fragale

Behavioral scientist Alison Fragale offers powerful new insights and a practical playbook for women to advance in any workplace, full of tips, tricks, and strategies to help secure that elusive corner office.Over decades of research, speaking engagements, and mentorship, psychologist and professor Alison Fragale encountered recurring questions from high powered and early career women alike: How do women thread the needle of kindness and competence in the workplace? How can women earn credit for their accomplishments, negotiate better, and navigate complex office politics without losing the goodwill of their peers?Fragale investigated and determined that many women's workplace issues boil down to what psychologists call status: the perception of them by others. No amount of power-- no degree, title, or paycheck-- will raise a woman's workplace stature unless it also affects how others see her. Acknowledging this roadblock, Fragale pulls back the curtain on how we can change how others see us by developing our standing as a "likeable badass." By cultivating perceptions of warmth and assertiveness, women can achieve the kind of reputation that leads to a seat at the table and a fulfilling career path.Likeable Badass is equal parts behavioral science and life hacks, weaving together rigorous research with actionable advice and impactful stories from a diverse array of women. This is a warm, heartening book written for women, their allies, and anyone who struggles to rise, and wants evidence-based, practical strategies for success, served with a side of inspiration and humor.

Likeonomics

by Rohit Bhargava

How to become a trusted resource for consumers in a society of constant manipulationPeople decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including:An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their productsA Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 yearsA tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationshipsAuthor Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companiesWith Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

Liking Myself Back: An Influencer's Journey from Self-Doubt to Self-Acceptance

by Jacey Duprie

Entrepreneur and lifestyle influencer Jacey Duprie shares her inspiring journey of going from farm girl to fashion icon and her lessons about personal growth and self-made success.With millions of followers and a thriving lifestyle brand, Damsel in Dior, Jacey Duprie is one of today&’s top fashion influencers. Her beautiful Instagram photos capture a life of glamour, luxury and elegance. But Jacey&’s life offline has been far from perfect.In this candid memoir, Jacey reveals that behind her gorgeously curated photos was a woman struggling with deep insecurities. She shares intimate details of a difficult childhood growing up in rural Texas with an alcoholic father and her own battles with PTSD and mental health. Through resilience, hard work and self-reflection, Jacey eventually triumphed to become the strong, empowered woman she is today. In Liking Myself Back, Jacey takes readers behind the scenes into the seductive world of fashion and influencing, and reveals how she overcame hardship to achieve her dreams. With raw emotional honesty, Jacey shows that conquering self-doubt and embracing your imperfect, authentic self is not only possible, but is the true key to happiness.

L'illa dels 5 fars (edició ampliada i actualitzada): Com millorar la nostra comunicació i fer-la més memorable

by Ferran Ramón-Cortes

Edició ampliada i revisada del llibre de referència de la comunicació personal que ja ha conquistat més de 100.000 lectors. «Ves a Menorca i, cada nit, dedica't a observar el que sé que tant t'agrada: els fars. Ells et podran ensenyar millor que jo. Observa'ls, sense presses, amb els ulls ben oberts.» Aquest és el sorprenent suggeriment que, després d'una mediocre presentació en públic, el Ferran rep del Max, el seu vell amic i professor. I, sense dubtar-ho dues vegades, decideix seguir el consell al peu de la lletra i inicia un recorregut pels cinc fars principals de l'illa de Menorca, que li descobriran com millorar la seva comunicació i fer-la més memorable. Observant-los amb deteniment, el Ferran troba en cada far una clau que l'ajudarà a fer que els seus missatges arribin amb claredat i efectivitat als seus destinataris. Aquesta petita història és molt útil per a tots aquells que en algun moment de lanostra vida hem de fer arribar de manera clara el nostre missatge als altres, tant en el terreny personal com professional, als nostres fills, als nostres clients, als nostres companys de feina o als nostres alumnes. «Aquest és un llibre per comunicar. Per comunicar-se. Davant de mil persones o de dues. A la feina o a la nostra vida personal. Els secrets són els mateixos.» Ferran Ramon-Cortés Ressenyes: «L'illa dels 5 fars és una invitació magistral a convertir-nos en grans comunicadors. Ferran Ramon-Cortés ens porta, a través d'una història inspiradora, càlida i pròxima, a trobar les claus d'una comunicació altament efectiva.»Rosa Moreno, directora de Recursos Humans & Comunicació Corporativa de Grünenthal Pharma «Cinc fars, cinc claus, cinc històries. Una illa, un escriptor i un llibre. Un llibre clar i senzill d'obligada lectura per a tothom.»Guayente Sanmartín, vicepresidenta global i directora general 3D Multi Jet Fusion en HP «Poques coses hi ha tan humanes i centrals com comunicar-nos. L'illa dels 5 fars ens orienta en aquest art.»Sergi Aulinas, director general de Laboratorios Gebro Pharma «En les organitzacions el talent sense habilitats de comunicació és com la potència sense tracció.»Narcís Roura, director general PepsiCo SWE

Lille Tissages, S.A.

by William J. Bruns Jr.

The marketing director and finance director must set the price for an expensive yet competitive fabric. Recent price increases have not been matched by competitors, and market share has been lost. The case provides an opportunity to practice contribution analysis considering variable and fixed costs as reported in a typical cost report.

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