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Optimize Your Marketing Mix to Capture the Highest Additional Profit
by Frank F. Bilstein Frank Luby Hermann SimonGetting profits back from your customers involves wielding the full power in your marketing mix: product, promotion, place, and price. This chapter focuses on the ideas and techniques you can use to improve the first three of those elements in your marketing mix. The authors discuss segmentation and how to adapt your product and service portfolio to align it with your segments, and show how the nature and timing of your promotional activities can help you attract more customers, not inadvertently drive them into your competitors' arms.
Optimizing AdWords: A Guide to Using, Mastering, and Maximizing Google AdWords
by Paige MillerOptimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing. This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters 1 through 4 cover the basics, while the rest serve as a reference readers can come back to in building and growing campaigns. Using this book, professional marketers and other business professionals can utilize Google AdWords and optimize it for existing marketing strategies, or create whole new campaigns based around the system. Today, given the level of competition for ad positions on Google search pages, success hinges on understanding Google AdWords well enough to outperform competition. This book will provide readers with the knowledge necessary to master Google AdWords.
Optimizing and Assessing Information Technology
by K. Scott ProctorA valuable guide to making better IT decisions within businessOptimizing and Assessing Information Technology is designed to be both easy-to-use and immediately useful. Engaging and accessible, this book has been created to help you focus on improving business project execution through effective IT optimization and assessment. While it skillfully outlines a framework for optimizing and assessing IT, it does not get into specific technologies per se, given the rapid and increasing pace of technical change across the world today. Optimizing and Assessing Information Technology involves a step-by-step process whereby various aspects of IT are evaluated. In addition to the book itself, a companion website offers templates, checklists, and related materials for your reference and use. With this book as your guide, you'll be able to generate an accurate and reliable assessment of a company's IT operations and identify areas on which to focus to optimize IT. Topics such as "against what to assess operations" and "optimized as compared to what" will be addressed throughout the course of this reliable resource.Introduces the concept of the IT Pillars Model (IPM) for optimizing and assessing IT and examines where and how the IPM fits into the overall operations of a businessFilled with the author's experience of working across the field of IT in both small and large companiesOffers the most detailed, hands-on user's guide to the principles and practice of the IPM by examining each aspect of the IPM in the context of case studiesCovers the topic of tools and reporting, including analytical tools such as ROI, benchmarking, and metricsOptimizing and Assessing Information Technology provides valuable insights into this discipline, but the coverage of IT in this book extends beyond technology itself. It also covers various aspects of the people, processes, and technology components associated with IT as a whole.
Optimizing Back Office Operations
by Zahid KhalidAccording to industry experts, a typical one billion dollar company spends approximately $27 million on unnecessary working capital and inefficient processing functions because they lack visibility into the financial supply chain. Optimizing Back Office Operations: Best Practices to Maximize Profitability uses examples and case studies to show how cost optimization--and not cost reduction--in the core back office operations is the right approach to maximizing profitability and enterprise value. Implementation guidance is provided for Executives, CFOs, and Controllers on transitioning from outdated processes to a fully-optimized financial supply chain.
Optimizing Data-to-Learning-to-Action: The Modern Approach To Continuous Performance Improvement For Businesses
by Steven FlinnApply a powerful new approach and method that ensures continuous performance improvement for your business. You will learn how to determine and value the people, process, and technology-based solutions that will optimize your organization’s data-to-learning-to-action processes. This book describes in detail how to holistically optimize the chain of activities that span from data to learning to decisions to actions, an imperative for achieving outstanding performance in today’s business environment. Adapting and integrating insights from decision science, constraint theory, and process improvement, the book provides a method that is clear, effective, and can be applied to nearly every business function and sector. You will learn how to systematically work backwards from decisions to data, estimate the flow of value along the chain, and identify the inevitable value bottlenecks. And, importantly, you will learn techniques for quantifying the value that can be attained by successfully addressing the bottlenecks, providing the credible support needed to make the right level of investments at the right place and at just the right time. In today’s dynamic environment, with its never-ending stream of new, disruptive technologies that executives must consider (e.g., cloud computing, Internet of Things, AI/machine learning, business intelligence, enterprise social, etc., along with the associated big data generated), author Steven Flinn provides the comprehensive approach that is needed for making effective decisions about these technologies, underpinned by credibly quantified value. What You’ll LearnUnderstand data-to-learning-to-action processes and their fundamental elementsDiscover the highest leverage data-to-learning-to-action processes in your organizationIdentify the key decisions that are associated with a data-to-learning-to-action processKnow why it’s NOT all about data, but it IS all about decisions and learningDetermine the value upside of enhanced learning that can improve decisionsWork backwards from the decisions to determine the value constraints in data-to-learning-to-action processesEvaluate people, process, and technology-based solution options to address the constraintsQuantify the expected value of each of the solution options and prioritize accordinglyImplement, measure, and continuously improve by addressing the next constraints on valueWho This Book Is For Business executives and managers seeking the next level of organizational performance, knowledge workers who want to maximize their impact, technology managers and practitioners who require a more effective means to prioritize technology options and deployments, technology providers who need a way to credibly quantify the value of their offerings, and consultants who are ready to build practices around the next big business performance paradigm
Optimizing Digital Strategy: How to Make Informed, Tactical Decisions that Deliver Growth
by Professor Christopher Bones James Hammersley Nick ShawOptimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.
Optimizing Firm Performance
by Christian FadenAcademic research has identified several operational drivers in manufacturing companies that have an effect on either the physical production of goods or its distribution: working capital requirements, manufacturing performance, supply chain performance and supply chain risk. Despite the fact that these four operational drivers have been operationalized in empirical studies and theoretical discourses, no-one has yet conducted a holistic study of how they interrelate and what specific contribution they make to overall firm performance. The key question addressed by this study is therefore how companies should align these operational drivers of excellence to achieve superior firm performance. The results are based on a universe of 274 top-class manufacturing companies based in Germany, Switzerland or Austria and more than 15 interviews with top executives. By consequence, a trade-off exists: Strong firm performance requires a significant level of supply chain risk at the expense of working capital performance. Companies that accept a reasonable level of supply chain risk while maintaining high manufacturing and supply chain performance outperform the lowest-performing reference group by 14% in terms of sales, sales growth, profitability and market share ("firm performance").
Optimizing Growth: Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors
by Jason Green Mark Henneman Dimitar AntovLeverage big data and demand into sustainable profitable growth Optimizing Growth is a handbook for how to succeed in the age of big data. Today’s business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change, and businesses are struggling to grow amidst the turbulence. This book provides insightful guidance, real-world success stories and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity. With disruption around every corner, growth now demands innovative new approaches and an improved capacity to meet customer needs; by gaining a stronger grasp of demand, businesses can elevate performance from “survive” to “thrive.” This book provides the approaches, analytics, frameworks, and organizational capabilities required to gain competitive advantage, and describes the new mindset required to leverage these tools into sustainable growth. Develop a deeper understanding of your business’s growth factors Re-sync your thinking to gain greater leverage against disruption Delve deeper into demand, and boost fulfillment capabilities Capture more growth opportunities using precision analytics frameworks The one thing that will never change about business is the goal of growth—but the paths to growth change continuously. New opportunities forge new routes to the top, while others become obsolete—does your company know the difference? The ability to differentiate between fads and genuine evolution is more critical than ever before. Optimizing Growth provides deep knowledge of what’s out there, and a clear framework for forging ahead.
Optimizing Hospital-wide Patient Scheduling
by Daniel GartnerDiagnosis-related groups (DRGs) are used in hospitals for the reimbursement of inpatient services. The assignment of a patient to a DRG can be distinguished into billing- and operations-driven DRG classification. The topic of this monograph is operations-driven DRG classification, in which DRGs of inpatients are employed to improve contribution margin-based patient scheduling decisions. In the first part, attribute selection and classification techniques are evaluated in order to increase early DRG classification accuracy. Employing mathematical programming, the hospital-wide flow of elective patients is modelled taking into account DRGs, clinical pathways and scarce hospital resources. The results of the early DRG classification part reveal that a small set of attributes is sufficient in order to substantially improve DRG classification accuracy as compared to the current approach of many hospitals. Moreover, the results of the patient scheduling part reveal that the contribution margin can be increased as compared to current practice.
Optimizing Liner Shipping Fleet Repositioning Plans
by Kevin TierneyThis monograph addresses several critical problems to the operations of shipping lines and ports, and provides algorithms and mathematical models for use by shipping lines and port authorities for decision support. One of these problems is the repositioning of container ships in a liner shipping network in order to adjust the network to seasonal shifts in demand or changes in the world economy. We provide the first problem description and mathematical model of repositioning and define the liner shipping fleet repositioning problem (LSFRP). The LSFRP is characterized by chains of interacting activities with a multi-commodity flow over paths defined by the activities chosen. We first model the problem without cargo flows with a variety of well-known optimization techniques, as well as using a novel method called linear temporal optimization planning that combines linear programming with partial-order planning in a branch-and-bound framework. We then model the LSFRP with cargo flows, using several different mathematical models as well as two heuristic approaches. We evaluate our techniques on a real-world dataset that includes a scenario from our industrial collaborator. We show that our approaches scale to the size of problems faced by industry, and are also able to improve the profit on the reference scenario by over US$14 million.
Optimizing Organization Design
by Ronald G. CapelleOptimizing Organization Design offers a comprehensive resource and valued guide for anyone interested in improving organization performance. The book presents an approach to optimizing organization design that is based on over 100 large scale projects and 23 research studies that have been completed by Capelle Associates over the past 25 years. In addition, the book includes insightful comments from executives on their success in using this approach. Capelle's research and client experience reveal that optimizing organization design leads to better financial performance, customer satisfaction and employee engagement. It can provide a competitive advantage and a significant return on investment. It can also become the foundation of both strategy implementation and human resources management.Capelle shows that organization design includes the alignment of a number of critical factors, including positions (vertical and functional); accountabilities and authorities (managerial and cross functional); people; deliverables and tasks. He shows that manager - direct report alignment is the single most important organization design variable. His research also shows that it is suboptimal nearly half the time. This is a horrendous waste of talent and capability, but also provides a significant opportunity for improvement in organization performance. Optimizing Organization Design clearly explains how to implement organization design improvements. This approach includes people change management, project management, and a cascading, iterative approach that is based on teams and involves education, doing real work and feedback. In addition, Optimizing Organization Design includes special sections on the role of the Board of Directors, project management, process management and compensation. In addition, the author has included four case studies and a useful glossary.
Optimizing Project Management
by Te WuSHELVING GUIDE: Project Management This hands-on guide is written for project professionals seeking to find an optimized way of performing project management. It provides answers to such critical questions as: Why should an organization apply project management? What is the value of project management in the broader context of an organization? Is project management as successful as some advocates suggested or is it a waste of time and resources because of the many extensive and bureaucratic processes? Which project management approach should our project team adopt: predictive or adaptive, waterfall or rolling water, extreme programming or Scrum? This book aims to provide an optimized view of project management by balancing and blending competing methodologies (e.g., traditional versus Agile), lengthy methodologies and broad principles, processes and practices, and the need to understand versus the need to apply. It includes project management templates, an integrated case study illustrating how to apply tools and concepts, and a glossary of key terms. Optimizing Project Management is for both aspiring and practicing project management professionals. It covers the core concepts, practices, and skills that are useful for developing new ideas, planning activities, implementing projects, and conducting planning and controlling of schedule, budget, and scope. The text is particularly useful for students, project professionals wanting to refresh their knowledge, and those pursuing project management certifications. This book is aligned with common project management standards such as the Project Management Body of Knowledge and the ISO 21502: Project, Programme and Portfolio Management — Guidance on Project Management.
Optimizing Project Work, Management, and Delivery
by Gary L. Richardson Brad M. JacksonThousands of project management–related books have been written. Why is Optimizing Project Work, Management, and Delivery different? This book represents the authors’ experiences gained from looking at the problem of project management for 50 years and wondering why projects cannot be more successful. Experience from various management models and techniques has helped but still does not fit reality or provide accurate forecasts. Industry surveys have compiled the root causes of project failure, and yet they persist. Is there no answer to this problem? As the book explains, the management solution is not in the models or the theory but is found in how they are mapped against the actual target project characteristics. This is the book’s unique strength. There are major coverage gaps in current project management models that also need to be recognized. All of the existing models are correct in some ways, and yet each is also wrong. The book starts by reviewing popular models and related topics that help construct the building blocks of an integrated model structure, which is at the core of this book. The integrated model described here is meant to be a decision-oriented view related to the project life cycle rather than a cookbook of success steps. Project management is too complex for a cookbook approach. This text helps managers find that right path.
Optimizing Student Learning: A Lean Systems Approach to Improving K-12 Education, Second Edition
by Betty Ziskovsky Joe ZiskovskyThis book is a fictionalized account of how a licensed school teacher developed, implemented, and refined the application of Lean principles and applied them to her classroom instructional practice to complete the delivery of her assigned curriculum while at the same time ensuring her students achieved mastery learning of the material presented. While the first edition focused on instructional process improvement, this second edition expands on that foundation to include application of the Lean principles and strategies to enable students to improve their individual learning processes and thus become more successful learners. This second edition lays out a blueprint for schools and teachers across the USA, and indeed around the world, who are struggling with how to use traditional education techniques to improve student learning outcomes. This elusive goal has been the number one focus of the American education industry and trillions of dollars of investment for the past 50 years. Up until the previous decade, educators refused to look outside their own industry for solutions. But financial challenges have forced them to look outside that box. Many schools and districts are now discovering the benefits of adopting Lean into their business model to achieve greater efficiency with taxpayer dollars on the administrative side. Some larger districts have established Lean offices or departments within their organization. This has helped with budgeting, but the model has not yet been used on a large scale to improve student learning performance – every school/district’s primary mission. This book lays out the blueprint for teachers and administrators to use simple Lean strategies and tools to achieve that elusive goal. The application is no longer theoretical. It has been proven to be effective by those who have used it. Lean principles and strategies, as applied to education through this real-life case study, are explained in easy-to-understand terms, not in manufacturing Lean jargon. Scenarios used are from real life events common to all educators. Examples of forms, tools adapted to the needs of educators, and results are included. The book is written in an easy to understand narrative style. Reviewers of the original version – educators who knew nothing about Lean – stated they could easily understand the concepts presented and implement the model using nothing more than the book as a guide. The book’s presentation eliminates teacher procrastination resulting from having to figure something out and how to apply it to your work yourself when you have no extra time available for that purpose. It also eliminates the need to hire a Lean consultant – a plus for districts strapped for cash but desiring to implement an improvement solution.
Optimizing Supply Chain Performance
by Michael Roe Wei Xu Dongping SongSupply chain management has attracted much attention in the last decade. There has been a noticeable shift from a traditional individual organization-based management to an integrated management across the supply chain network since the end of the last century. The shift contributes to better decision making in the supply chain context, as it is necessary for a company to cooperate with other supply chain members by utilising relevant information such as inventory, demand and resource capacity. Optimizing Supply Chain Performance takes industrial case studies from SMEs in China to examine the importance of information sharing and coordinated management as essential mechanisms to improve supply chain performance.
Optimizing Talent in the Federal Workforce
by William J. Rothwell PhD, SPHR Aileen G. Zaballero CPLP John G. ParkTaxpayers deserve the very best from public services, and first-rate public services can only be provided by outstanding government workers. Federal human resource managers face the challenge of attracting and retaining high-caliber individuals within the constraints of ever-tightening budgets and often-conflicting political directives. From a talent management perspective, Optimizing Talent in the Federal Workforce explores:• Best practices for recruiting and selecting employees• Proven methods for developing and training employees• Optimal deployment and placement processes.This text is a must-read for anyone in or working toward a government management position.
Optimizing the Aging, Retirement, and Pensions Dilemma
by Sandra L. Schwartz William T. Ziemba Marida BertocchiA straightforward guide focused on life cycle investing-namely aging, retirement, and pensionsLife cycle investing and the implications of aging, retirement, and pensions continues to grow in importance. With people living longer, the relative and absolute number of retirees is growing while the number of workers contributing to pension funds is declining.This reliable resource develops a detailed economic analysis-at the micro (individual) and macro (economy wide) levels-which addresses issues regarding the economics of an aging population. Topics touched upon include retirement and the associated health care funding of the aged as well as social security and the asset classes that are considered asset-liability choices over time.The probability of achieving adequate return patterns from various investment strategies and asset classes is reviewedShares rich insights on the aging, retirement, and pensions dilemmaAn assessment of the resources the real economy will be able to commit to non-workers is providedThe three pillars of retirement are social security, company pensions, and private savings. Each of these pillars is confronted with a variety of asset-liability problems, and this book will addresses them.
Optimizing the Power of Action Learning: Real-time Strategies For Developing Leaders, Building Teams And Transforming Organizations
by Michael MarquardtThis newly revised edition demonstrates how action learning can be used to address today's increasingly complex organizational challenges. Profiling such global leaders as LG, Sony, and Boeing, Marquardt shows how these and other organizations have flourished by discovering how to optimize the power of action learning. Packed with extensive enhancements, including new international case studies, and more strategies to introduce and maintain action learning programs within an organization, Optimizing the Power of Action Learning delivers an innovative and fresh perspective - making it a must-have for any organization looking to heighten competitive advantage and sustain success.
Optimizing the Power of Action Learning: Real-Time Strategies for Developing Leaders, Building Teams and Transforming Organizations
by Michael J. Marquardt Shannon Banks Peter Cauwelier Choon Seng NgThe Third Edition of the field-defining book Originated by Reg Revans in the 1940s, the Action Learning Model was refined and then reintroduced by lead author Michael Marquardt to organizations globally as a powerful tool for improving organizational performance. Today, Marquardt is widely considered to be the modern "father" of the Action Learning approach. For this new edition, Marquardt has teamed up with three Action Learning experts from Asia and the UK who bring a broader global approach to what has become THE seminal book in the field. Each chapter has been updated for alignment with today's practice and implementation of Action Learning in organizations, including fresh information on virtual Action Learning, guidance on implementing Action Learning and becoming a Certified Action Learning Coach, and many new case studies.
Optimizing Your Capacity to Care: A Systems Approach to Hospital and Population Health Management
by Pierce Story, MPHMOur nation's capacity to care is becoming increasingly stressed as an aging and increasingly unhealthy population collides with a relative reduction in the numbers of clinicians and ever-tightening financial resources. If even the mildest of future-state predictions are to be believed, we need a significant restructuring of our entire healthcare system and its total Capacity to Care, such that we can simultaneously improve care capacity, cost, quality, accessibility, and resource gratification.Optimizing Your Capacity to Care: A Systems Approach to Hospital and Population Health Management provides comprehensive guidance to a new way to optimize and manage community-wide Care Capacity via a unique, holistic approach to healthcare operations. Through clear examples and actual project results, the book demonstrates the outcomes of a systems-level way of thinking about a community's Capacity to Care that incorporates and integrates the full spectrum of available clinical and communal resources into the care of patients, including hospitals, physicians, emergency departments, surgical services, local churches, civic organizations, pharmacies, and volunteers.The book details operational models for each major department of the hospital and a fully integrated communal resource pool to demonstrate how the optimization of capacity, resource utilization, cost, and clinical outcomes can be attained. And by providing healthcare leaders with a deeper understanding of key elements missing from the most common process improvement methodologies and approaches, this book offers fresh perspectives and bold alternatives for hospitals, health systems, and entire communities.
Optimizing Your Supply-Chain Performance: How to Assess and Improve Your Company's Strategy and Execution Capabilities
by Raymond KellyMost companies are continuously trying to reduce their supply-chain costs, time to market, and inventory. Optimizing Your Supply-Chain Performance: How to Assess and Improve Your Company’s Strategy and Execution Capabilities presents the "how-to's" (and a few "how-NOT-to’s"!) for conducting assessments of companies’ supply chains as well as identifying areas for improvement. It covers techniques, tools, and methodologies for evaluating current working methods (current state) versus industry best practices and operational optimization. It identifies performance gaps and suggests planning and implementing improved ways of working (the future and ideal states). With a collection of approximately 40 case-in-point examples of supply-chain transformation across a wide array of industries including Fortune 1000 companies as well as foreign global leaders, this book provides a detailed guide for assessing and improving organizational strategy and execution-capabilities for: Inventory management Order fulfillment Sourcing and purchasing Manufacturing planning, scheduling, and execution Overall supply-chain effectiveness Business continuity planning Essentially, this book provides basic knowledge for assessing, improving, and optimizing the end-to-end supply chain, and the case-in-point examples assist in breaking down theories into simple, actionable improvement activities. The author stresses the importance of business continuity and provides grassroots approaches to identifying risks. Based on the author's vast experience out in the field, it gives professionals a new perspective and inspires them to seek world-class performance.
Optimum Investment Strategy in the Power Industry
by Ryszard Bartnik Berenika Bartnik Anna Hnydiuk-StefanThis book presents an innovative methodology for identifying optimum investment strategies in the power industry. To do so, it examines results including, among others, the impact of oxy-fuel technology on CO2 emissions prices, and the specific cost of electricity production. The technical and economic analysis presented here extend the available knowledge in the field of investment optimization in energy engineering, while also enabling investors to make decisions involving its application. Individual chapters explore the potential impacts of different factors like environmental charges on costs connected with investments in the power sector, as well as discussing the available technologies for heat and power generation. The book offers a valuable resource for researchers, market analysts, decision makers, power engineers and students alike.
The Optimum Quantity of Money: A Comprehensive Presentation Of The Body Of Monetary Thought Of One Of The World's Leading Monetary Economists
by Nicholas EberstadtThis classic set of essays by Nobel Laureate and leading monetary theorist Milton Friedman presents a coherent view of the role of money, focusing on specific topics related to the empirical analysis of monetary phenomena and policy. The early chapters cover factors determining the real quantity of money held in a community and the welfare implications of policies that affect the quantity held. The following chapters formally restate why quantity analysis has become central to the science of economics. Friedman's presidential address to the American Economic Association, included here, provides a general summary of his views on the role of monetary policy, with an emphasis on its limitations and its possibilities. This theoretical framework is used in examining a number of empirical problems: the demand for money, the explanation of price changes in wartime periods, and the role of money in business cycles. These essays summarize some of the most important results of Friedman's extensive research over the course of his lifetime. The chapters on policy that follow survey the positions of earlier economists and deal with the importance of lags and the implications of destabilizing speculation in foreign markets. Taken as a whole, The Optimum Quantity of Money provides a comprehensive view of the body of monetary theory developed in leading centers of monetary analysis. This work is essential reading for economists and graduate students in the field. The volume will be no less important for practicing business and banking personnel as well. The new statement by Michael Bordo, a student of Friedman's and an expert in the field, provides a sense of where the field now stands in the economy and academy.
Optimum Size of Government Intervention: Emerging Economies and Their Challenges
by Ramesh Chandra DasThis book critically examines the optimum range and duration of government interventions in the economic activities of a modern state based on theoretical and empirical frameworks, and assesses their role and extent in various economies. With a special focus on emerging economies across the globe, it discusses themes such as income growth; social sector development; good governance and economic progress; threshold limits; optimum budget policy and economic growth; sustainable distributional managements in public projects; food for work programs; agricultural infrastructure development; technological progress and economic growth; and distributional equities. The policy suggestions provided here offer helpful blueprints for developmental projects. Rich in data and figures, the book addresses sector-specific case studies like healthcare; irrigation and agriculture; infrastructure; taxation and economic growth; and public sector enterprises. It will be an excellent read for scholars and researchers of economics, Indian economics, macroeconomics, political economy, public policy, political science and management, development studies, development economy and governance. It will also be useful to policymakers, administrative officials, and government and corporate bodies.