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ONGistán (Colección Endebate #Volumen)
by Jordi RaichEn el mundo de la ayuda humanitaria no es oro todo lo que reluce, la falta de coordinación entre agencias, la proliferación de falsas ONG o las luchas entre organizaciones están a la orden del día. ¿Qué hay detrás de las ONG?¿Cómo se trabaja en las zonas de conflicto? Un manual para todos los interesados en ayuda humanitaria. ONGistán es una suerte de manual para el trabajo humanitario en el que Jordi Raich nos cuenta sus vivencias y cómo es el día a día en los proyectos solidarios. Un ensayo crítico que nos muestra qué sucede al otro lado de la pantalla en países en guerra como Siria o lugares devastados por catástrofes naturales como Haití o Filipinas.
Ongoing Crisis Communication: Planning, Managing, and Responding
by Timothy CoombsOngoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats while drawing from recent works in management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.
Ongoing Crisis Communication: Planning, Managing, and Responding
by Timothy CoombsOngoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making.
Ongoing Crisis Communication: Planning, Managing, and Responding
by Timothy CoombsOngoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making.
Ongoing Crisis Communication: Planning, Managing, and Responding
by Timothy CoombsOngoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Sixth Edition includes new coverage of artificial intelligence and risk management, social media, resilience training for the community, and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.
Ongoing Crisis Communication: Planning, Managing, and Responding
by Timothy CoombsOngoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Sixth Edition includes new coverage of artificial intelligence and risk management, social media, resilience training for the community, and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.
Online-Assessment: Grundlagen und Anwendung von Online-Tests in der Unternehmenspraxis
by Heinke SteinerImmer mehr Unternehmen nutzen Online-Assessments, um Potenziale von Bewerbern oder Mitarbeitern via Internet zu testen. Online-Tests sind effizient und mittlerweile auch für mittelständische Unternehmen erschwinglich - doch sie haben auch ihre Grenzen. In diesem Buch zeigen erfahrene Personaler, was bei der Planung und dem Einsatz zu beachten ist und in welchen konkreten Bereichen Online-Tests sinnvoll eingesetzt werden können: Von der Vorselektion und dem Personalmarketing, über die Personalauswahl und -entwicklung, bis hin zu besonderen Einsatzgebieten wie Karriereberatung und Erfassung interkultureller Kompetenzen. Diese Darstellung wird eingerahmt von wissenschaftlichen und technischen Grundlagen sowie einem Überblick über neueste Entwicklungen und Trends. Fallbeispiele aus führenden Unternehmen, Checklisten zu Erfolgskriterien sowie eine kommentierte Übersicht über Anbieter von Online-Tests machen dieses Buch zu einem unverzichtbaren Leitfaden für alle, die Online-Assessments einsetzen möchten, aber auch für jene, die sich einen ersten Überblick über die Thematik verschaffen wollen.
Online Auction Markets
by Pai-Ling YineBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later, eBay clearly outstripped its competitors, despite the fact that Yahoo! and Amazon both had a huge installed base of users. Why? Presents background on the entry and strategies of the top three players to discuss the economics of the online auction market, why the market tipped to eBay, and where the industry will go from here.
Online bewerben fur Dummies (Für Dummies)
by Andrea SchimbenoSind Sie auf der Suche nach einem neuen Job? Und wird in der Ausschreibung ausdrücklich eine Online-Bewerbung gefordert? Andrea Schimbeno begleitet Sie bei Ihrer Online-Bewerbung: von der richtigen Zusammenstellung von Anschreiben, Lebenslauf und Zeugnissen über die technischen Details wie Scannen und PDF-Erstellung bis zum Versand Ihrer Bewerbung per E-Mail. Haben Sie eine seriöse E-Mail-Adresse? Fehlt Ihnen der PDF-Writer? Wissen Sie nicht, wie Sie Ihre Daten komprimieren, damit Ihr potenzieller Arbeitsgeber nicht minutenlang warten muss, bis er Ihre Online-Bewerbung geöffnet hat? Die Autorin hilft über die technischen Klippen hinweg. Sie zeigt Ihnen auch, wie Sie für Ihre Arbeitsplatzsuche Jobbörsen nutzen, sich auf Firmen-Websites bewerben und wie Sie Netzwerke wie Xing und Facebook zur Arbeitssuche nutzen können. Muster-Anschreiben, Muster-Lebensläufe auf Deutsch und Englisch finden Sie auf der Webseite zum Buch.
Online Brand Communities
by Sebastián Molinillo Rocio Aguilar-Illescas Rafael Anaya-Sánchez Francisco J. Martínez-LópezThis book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.
Online Business All-In-One For Dummies
by Dan MatthewsTurn your business dreams into profitable reality with this straightforward guide to setting up and running an online business. It walks you step-by step through the entire process, from researching the market and designing your Web site, to marketing your product online and trading securely. Whether you're starting out or looking to expand an existing business online, this up to- date book provides you with all the support and expert advice you need to successfully build your own online empire.
Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Marketing and Consumer Psychology Series)
by Angeline G. CloseSocial media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
by Curtis P. Haugtvedt Karen A. Machleit Richard YalchOnline Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Online-Controlling: Konzept, Aufgabenfelder und Instrumente (Advanced Controlling)
by Jürgen Weber Daniel SteinWie funktioniert Website-, SEO-, SEA-, E-Mail-Marketing- oder Social-Media-Controlling und was ist dabei zu beachten? Welche Anforderungen sollte ein "Online-Controller" erfüllen? Die Antworten finden Sie in dem neuen Advanced-Controlling-Band von Jürgen Weber und Daniel Stein.
The Online Copywriter's Handbook
by Robert W. BlyEverything You Need to Know to Write Electronic Copy That Sells.
Online Counselling and Guidance Skills: A Practical Resource for Trainees and Practitioners
by Jane EvansAdditional online material can be found by clicking on the button above. 'A very practical text that provides professionals new to this arena with a good introduction to what they can expect to encounter in online work. The book contains numerous thought-provoking examples and exercises for those contemplating work in virtual arenas' - Terry Hanley, Lecturer in Counselling, University of Manchester `It's tempting to think that face-to-face experience translates straightforwardly to online work. But it doesn't. Jane Evans shows how many different aspects there are to counselling on-line... My advice would be, don't attempt it until you have worked through this book' - Professor Michael Jacobs, author of Psychodynamic Counselling in Action Counsellors - and other professionals who provide emotional support and guidance - are increasingly working online. The difference between online and face-to-face interaction with clients is vast and practitioners need to equip themselves with specialist knowledge and skills to ensure that they are being effective. Online Counselling and Guidance Skills is the first book to deal with the practicalities of this mode of working. It looks at how practitioners need to adapt their basic counselling skills to the online environment and guides them through the process of setting up, defining and maintaining a working relationship with a client within professional, ethical and legal boundaries. Case studies and extracts from online sessions show how the skills are put into practice, while practical exercises and points for further consideration help readers to develop their own knowledge and skills. Until now, books and articles have generally focused on the therapeutic work done by counsellors online. However, this book addresses people who use counselling skills in a wide range of contexts; including counselling, education, mental health, social care and careers guidance.
Online Coupon or Daily Deal Business
by Rich Mintzer Entrepreneur MagazineUnlike old-school "design your own coupon book" titles, this book moves straight into computer technology and proceeds to the latest trend in couponing... apps, which provide deals to mobile users wherever they may be. Of particular interest are the sections describing how to make a splash in the highly lucrative, but also competitive daily deal segment of the market, where Groupon and LivingSocial reign supreme. Included within, readers will how to: Build an online network of followers which can translate into customers Attract merchants Join affiliate coupon or daily deal programs Find your niche market Create an aggregator site, in which you present the best of the best from daily deal or coupon websites. Market your coupon or daily deal site through the social mediaOf particular interest is a chapter devoted to working closely with your merchants to provide coaching and guidance on how the daily deal industry works from their perspective. Many daily deal businesses do not work to enhance the experience for their merchants. Readers, however, can learn how to do so. Experts in the industry are also included such as Marc Horne, co-creator of Daily Deal Builder, who discusses what it takes to build a daily deal site, David Teichner, CEO of Yowza!! who brought deal apps to iPhones and several business owners who have tried their luck at running daily deal. They discuss what they have learned from the process.Currently there are few, if any, other books on how to start a daily deal business and the coupon books focus on how to use coupons and even on extreme couponing, but not on running an online coupon business. This is a unique title which provides those who enjoy offering deals and discounts to get started in an industry that is still growing.All Entrepreneur Step-By-Step Startup Guides Include: Essential industry-specific startup steps with worksheets, calculators, checklists and more Bestselling title,Start Your Own Business by Entrepreneur Media Inc., a guide to starting any business and surviving the first three years Downloadable, customizable business letters, sales letters, and other sample documents Entrepreneur's Small Business Legal Toolkit
Online Danger: How to Protect Yourself and Your Loved Ones from the Evil Side of the Internet
by Eric ColeCyberspace is an informative, fun, and educational place for the entire family, but danger lurks everywhere you turn online. From phishing to cyber bullying to identity theft, there are a myriad of ways that you and your loved ones could be harmed online, often with irreparable damage. Fortunately, there are precautions that everyone can take to protect themselves, their families, and their businesses that dont require advanced (or even any) technical knowledge. In this book, cyber security expert, Dr. Eric Cole, provides a laymans look at how to protect yourself online.Dr. Cole makes the case that everyone is a potential target, not just the rich and famous. And we all have the ability to make it more difficult for cyber criminals to make us their next victim. He explains in plain language how to make your computer safer, protect your email, and guard your online accounts.Online Danger: How to Protect Yourself and Your Loved Ones from the Evil Side of the Internet applies to organizations as well as individuals, and across professions. Doctors, lawyers, and teachers anyone responsible for safeguarding a clients or students data will learn something they can use right away.Whether youre a parent wanting to know how to keep your children safe as they use the Internet, or a senior citizen who doesnt want to fall prey to an online scammer, or a daily technology user who wants to learn more about how to protect themselves in cyberspace, this book is for you.
Online Dispute Resolution for Consumers in the European Union (Routledge Research in Information Technology and E-Commerce Law)
by Pablo CortésA PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. E-commerce offers immense challenges to traditional dispute resolution methods, as it entails parties often located in different parts of the world making contracts with each other at the click of a mouse. The use of traditional litigation for disputes arising in this forum is often inconvenient, impractical, time-consuming and expensive due to the low value of the transactions and the physical distance between the parties. Thus modern legal systems face a crucial choice: either to adopt traditional dispute resolution methods that have served the legal systems well for hundreds of years or to find new methods which are better suited to a world not anchored in territorial borders. Online Dispute Resolution (ODR), originally an off-shoot of Alternative Dispute Resolution (ADR), takes advantage of the speed and convenience of the Internet, becoming the best, and often the only option for enhancing consumer redress and strengthening their trust in e-commerce. This book provides an in-depth account of the potential of ODR for European consumers, offering a comprehensive and up to date analysis of the development of ODR. It considers the current expansion of ODR and evaluates the challenges posed in its growth. The book proposes the creation of legal standards to close the gap between the potential of ODR services and their actual use, arguing that ODR, if it is to realise its full potential in the resolution of e-commerce disputes and in the enforcement of consumer rights, must be grounded firmly on a European regulatory model.
Online Education Business
by Entrepreneur MagazineTeaching Goes High-TechOnline education is experiencing a huge growth spurt. The number of students taking online classes increased 24 percent in the past year-and this growth is only expected to continue. Don't let this lucrative opportunity pass you by. Take your teaching global by offering courses online.Learn everything you need to know to set up a successful online education business:Find financing, write a business plan, choose a business structure and learn other business basicsDevelop exciting courses in the four most popular areas-IT, health care, education and business-as well as niche marketsPromote your business and attract students through online newsletters, search engine optimization and other innovative techniquesDesign a user-friendly website and provide high-quality tech supportTrain instructors in this new education medium, or teach courses yourselfAnd more!Real-life stories from successful entrepreneurs show you exactly what you need to do to set up and run a profitable business. Now's the perfect time to get started with an online education business-and with this book, you're well on your way to success.The First Three YearsIn addition to industry specific information, you'll also tap into Entrepreneur's more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you'll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. Pin point your target market Uncover creative financing for startup and growth Use online resources to streamline your business plan Learn the secrets of successful marketing Discover digital and social media tools and how to use them Take advantage of hundreds of resources Receive vital forms, worksheets and checklistsFrom startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We'll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.BONUS: Entrepreneur's Startup Resource Kit!Every small business is unique. Therefore, it's essential to have tools that are customizable depending on your business's needs. That's why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more - all at your fingertips!You'll find the following:The Small Business Legal ToolkitWhen your business dreams go from idea to reality, you're suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you'll get answers to the "how do I get started?" questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.Sample Business Letters1000+ customizable business letters covering each type of written business communication you're likelyto encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.Sample Sales LettersThe experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
Online Education During COVID-19 and Beyond: Opportunities, Challenges and Outlook (CSR, Sustainability, Ethics & Governance)
by Samuel O. Idowu Silvia PuiuThis book aims to provide sustainable solutions for better understanding and management of online education in different parts of the world. In this context, it explores the attitudes and perceptions of stakeholders, such as students, faculty, and other actors on issues related to online education. In particular, it examines the challenges they have faced over the years when online courses were introduced due to the COVID-19 pandemic. A model is proposed that includes five variables: specific communication issues in online education, the ability of professors to offer online courses, the quality of online education, students' perceived stress during online education, and the technical requirements of online education.The book will be of interest to anyone concerned with the new and future ways of teaching and learning.Chapter “When a Phenomenon-Based University Course Went Online: Students’ Experiences and Reflections After Sauna Bathing” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Online Film Production in China Using Blockchain and Smart Contracts: The Development of Collaborative Platforms for Emerging Creative Talents (International Series on Computer Entertainment and Media Technology)
by Patrice PoujolThis book explores the use of Blockchain and smart contract technologies to develop new ways to finance independent films and digital media worldwide. Using case studies of Alibaba and in-depth, on-set observation of a Sino-US coproduction, as well as research collected from urban China, Hong Kong, Europe, and the USA, Online Film Production in China Using Blockchain and Smart Contracts explores new digital platforms and what this means for the international production of creative works. This research assesses the change in media consciousness from young urban audiences, their emergence as a potential participative and creative community within dis-intermediated, decentralised and distributed crowdfunding and crowdsourcing models. This research proposes solutions on how these young emerging local creative talents can be identified and nurtured early on, particularly those who now produce creative and artistic audiovisual content whether these works are related to film, Virtual Reality (VR), video game, graphic novels, or music. Ultimately, a new media content finance and production platform implementing blockchain is proposed to bring transparency in the film sector and open doors to emerging artists in digital media. Appropriate for both professionals and academics in the film industry as well as computer science.
Online Fundraisers: Targeted Planning and Successful Implementation
by Sonja Harken Martin HodsmanThis book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively.A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!
Online-Fundraising: Digitales Spendensammeln: Wie Sie soziale Projekte und Organisationen erfolgreich finanzieren
by Jörg ReschkeDieses Buch gibt einen umfassenden Überblick über die erfolgsentscheidenden Instrumente und Strategieansätze im Online-Fundraising. Es zeigt auf, welche Werkzeuge zur Spendergewinnung im Internet eingesetzt werden und wie es gelingt, das Vertrauen der potenziellen Spender zu gewinnen, um dadurch gemeinnützige Organisationen und NGOs langfristig zu finanzieren.Ausgewiesene Experten teilen ihre Erfolgsrezepte und erläutern, was es mit der Institutional Readiness auf sich hat, welche Stellschrauben die eigene Website als wichtigster Kanal bietet und wie Spendenplattformen sinnvoll eingesetzt werden können. Die Beiträge zeigen auch, wie mithilfe von Social Media, professionellen Videos und Storytelling ein engagierter Dialog geführt werden kann, bei dem die Spender mit ihren Bedürfnissen im Fokus stehen und die optimale Donor Journey erleben. Mit vielen Best-Practice-Beispielen, Kurzinterviews, Anregungen zur Kampagnenplanung und konkreten Praxistipps für eine nachhaltig erfolgreiche Umsetzung.Mit Beiträgen von:Dr. Kai Fischer, Mission Based ConsultingJona Hölderle, PluralogMaik Meid, Meid Fundraising MediaTobias Dunkel, KommunikationsberaterNora-Hendrike Jäger, Deutsche Gesellschaft zur Rettung Schiffbrüchiger (DGzRS)Katja Prescher, SoZmark CommunicationEva Hieninger, getunik GmbHGregor Nilsson, getunik AGClaudia Winkler, goood mobile
Online Game Pioneers at Work
by Morgan RamsayIn this groundbreaking collection of 15 interviews, successful founders of entertainment software companies reflect on their challenges and how they survived. You will learn of the strategies, the sacrifices, the long hours, the commitment, and the dedication to quality that led to their successes but also of the toll that this incredibly competitive market has on even its most brilliant minds. For the hundreds of thousands of game developers out there, this is a must read survival guide. For those who simply enjoy games and know of some of these founders, this will be a most interesting read. Sales of video games, hardware, and accessories reach upwards of $20 billion every year in the United States alone, and more than two-thirds of American households include video games in their daily lives. In a world that seems to be overflowing with fortune and success, the vicious truth of this booming industry is easily forgotten: failure is tradition. Video games define a cultural crossroad where business, entertainment, and technology converge, where the risks are great, cutting edge technology is vitally important and competition is intense. Here are the stories of survival from many of the industries luminaries who founded companies, created industries in their home countries, took amazing risks, innovated technologies, and invented new ways to sell. Among this outstanding group of pioneers are Richard Garriott, founder of Origin, astronaut, and the producer of the revolutionary Ultima Online, John Romero of Doom, Wolfenstein and Quake fame, and Victor Kislyi whose World of Tanks set the Guinness world record for the most people online at once with over 1. 1 million people playing). You will read their stories and you will gain an understanding of how they managed in such a demanding business. There are a few game development companies that have withstood the test of time; most startups exit as quickly as they enter the scene. Many firms are outpaced by the explosive worldwide growth and economic realities of the sector. Here are enlightening the stories of entrepreneurs who found success and many who subsequently could not repeat it. They walk you through their incredible journeys of success and failure while expressing their views on development, design, hiring, finance, business models, selling their organization, the business life cycle, their frustrations and mistakes, while showing their intensity and their passion for the business along the way. Online Game Pioneers at Work: Explores the formation of entertainment software companies from the perspectives of successful founders who defied the odds Provides insight into why experienced professionals sacrifice the comfort of gainful employment for the uncertainty and risk of the startup Shares the experiences and lessons that shape the lives, decisions, and struggles of entrepreneurs in this volatile business Other books in the Apress At Work Series: Gamers at Work, Ramsay. 978-1-4302-3351-0 Coders at Work, Seibel, 978-1-4302-1948-4 Venture Capitalists at Work, Shah & Shah, 978-1-4302-3837-9 CIOs at Work, Yourdon, 978-1-4302-3554-5 CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4 Founders at Work, Livingston, 978-1-4302-1078-8 European Founders at Work, Santos, 978-1-4302-3906-2 Women Leaders at Work, Ghaffari, 978-1-4302-3729-7 Advertisers at Work, Tuten, 978-1-4302-3828-7 What you''ll learn That the commitment to quality was the key to success for all of these entrepreneurs That riding the cutting edge of the technology was an enormous advantage That knowingly compromising principles often led to disastrous results Making a deal with the devil is a losing strategy Seeing change and reacting to it with a first quality product is a winning formula Truly understanding your customers through whatever means possible is a key to success To learn from mistakes and make informed course corrections To enter with style and exit with grace Who this book is for Software game professionals or managers Game developers interested in starti...