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Publishing in the Digital Age: How Business Can Thrive in a Rapidly Changing Environment
by Michael N. RossThe world of publishing is evolving at an ever-increasing speed, with developments in digital workstreams and products, customer expectation, enriched content curation, and user-generated content becoming commonplace. In Publishing in the Digital Age: How Business Can Thrive in a Rapidly Changing Environment, Ross discusses the most significant and recent developments in educational and trade publishing, educational technology, and marketing that has enabled a new generation of content creators to reach more consumers. It is the only book that addresses disruption in the industry head on. Building on the insights from his last book, Dealing with Disruption: Lessons from the Publishing Industry, Ross takes a fresh look at the publishing environment and provides the reader with a clear view of how publishing has evolved and how it has benefitted consumers regardless of their preferred medium for accessing knowledge. Through an examination of what has worked and what has not, and with Ross’s unique perspective of more than 35 years of publishing success, Publishing in the Digital Age presents an indispensable overview of the publishing industry, how it has evolved during the first quarter of the 21st century, and how publishers, content providers, and consumers can benefit from the many options that are available today. With insights from industry leaders, Ross discusses new opportunities on the Web, streaming services, and audio formats. He reviews new publishing platforms and provides a practical guide for content developers to address the knowledge needs of their constituents by giving readers real-life, actionable examples of how best to publish their content consistent with users’ purchasing preferences. The book will be of interest to specialists in education: K-12 and higher education, the non-fiction trade, corporate education trainers, and specialist sectors such as scholarly, technical, and medical publishing. It includes clear applications for any business that is undergoing transformation or is forced to make a radical pivot because of sudden environmental changes or market conditions.
Publishing-Strategien für unabhängige Spiele-Entwickler: Kriterien und Leitfaden für die Wahl zwischen einem Publishingpartner oder einer Selbstveröffentlichung
by Odile LimpachProfessor Odile Limpach gibt unabhängigen Entwicklern alles, was sie brauchen, um Ihr Videospiel erfolgreich zu vermarkten. Das Buch bietet eine Analyse vom Indie Spielmarkt, eine Kategorisierung von Publishing Leistungen, sowie Zugang zu den Learnings von jungen als auch versierten Entwicklern aus deren Publishing-Strategien und Erfahrungen mit gewählten Publishing-Partnern. Auch legt es das Wissen routinierter, professioneller Vermarkter offen. Darüber hinaus bietet das Buch eine Übersicht über Werkzeuge und Plattformen für die Veröffentlichung von Videospielen.Aus dem InhaltVermarktungsplattformen mit Ihren Stärken und SchwächenErfahrungsberichte von Indie-Entwicklern und professionellen Games-PublishernBedarfsanalyse für eine erfolgreiche Games-Vermarktung Leitfaden für Ihre Vermarktungs-Entscheidung: allein oder mit PartnerListe nützlicher Werkzeugen für PR, Kommunikation und Community-ManagementCo-Autoren Thierry Baujard, Spielfabrique 360° UG Konstantin Ewald, Osborne Clarke Rechtsanwälte Steuerberater Partnerschaft mbBSøren Lass, Business Development Consultant Karsten Lehmann, Ubisoft Blue Byte GmbHImaad Manzar, Vantage XR UGZoran Roso, Seriously Digital EntertainmentPierre Schlömp, Tritrie Games GbR Interviewpartner Marcus Bäumer, Bäumer, Berger, Nikutta GbRJulian Broich, Headup GmbHJason Della Rocca, Execution LabsBenjamin Feld, Mixtvision Mediengesellschaft mbHThomas Friedmann, Funatics Software GmbH, DeutschlandOnat Hekimoglu, Slow Bros. UG Linda Kruse, Good Evil GmbHKatharina Kühn, Golden Orb UG Boris Lehfeld, 2nd Wave GmbHMichael Liebe, Booster Space GmbHPascal Müller, Mooneye UGChristian Patorra, Sluggerfly GmbHMailand Pingel, Massive Miniteam GmbHMarkus Wilding, Private Division, Take-Two Interactive, Inc.
Pudhiya Kanavugal, Pudhiya India
by N. R. Narayana MurthyThis book is a Tamil translated version of English book written by N. R. Narayana Murthy and contains his articles and lectures delivered by him on global platforms. While focusing on lapses and weakness of people, he also offers valuable suggestions to achieve success, quoting his own experiences.
Puerto Rico Is in the Heart: Emigration, Labor, and Politics in the Life and Work of Frank Espada
by Edward J. CarvalhoSet against the backdrop of contemporary US economic history, Puerto Rico Is in the Heart examines the emigration, labor, and political experiences of documentary photographer, human rights activist, and Puerto Rican community leader Frank Espada and considers the cultural impact of neoliberal programs directed at Puerto Rico and Puerto Ricans.
Pues yo lo veo así
by Xavier Sala i MartínCon rigor y sencillez, Xavier Sala i Martín explica tanto a los entendidos como a los neófitos las bases de la economía y del sistema económico mundial. La actual crisis financiera, definida por el autor como una de las más importantes de los últimos cien años, centra gran parte de sus últimos artículos periodísticos, que han sido recogidos en este libro. Asimismo, también nos ofrece su opinión sobre temas como el cambio climático, la situación de África y otros aspectos de la actualidad mundial, con una nueva visión de la economía que deja de lado propuestas obsoletas y plantea los grandes temas con lucidez y originalidad.
Pues yo lo veo así: Sobre la crisis económica y más
by Xavier Sala i MartínUna antología de los controvertidos artículos periodísticos del economista español más polémico, contestatario y, al mismo tiempo, admirado y seguido. Con rigor y sencillez, Xavier Sala i Martín explica tanto a los entendidos como a los neófitos las bases de la economía y del sistema económico mundial. La actual crisis financiera, definida por el autor como una de las más importantes de los últimos cien años, centra gran parte de sus últimos artículos periodísticos, que han sido recogidos en este libro. Asimismo, también nos ofrece su opinión sobre temas como el cambio climático, la situación de África y otros aspectos de la actualidad mundial, con una nueva visión de la economía que deja de lado propuestas obsoletas y plantea los grandes temas con lucidez y originalidad.
Pulitzer
by W. A. SwanbergFrom the National Book Award–winning author, an absorbing biography of the esteemed editor, publisher, power broker, and rival to William Randolph Hearst. An eccentric genius, Joseph Pulitzer immigrated to the United States to fight in the Civil War—despite barely speaking English. He would soon master the language enough to begin a successful newspaper career in St. Louis, become a fierce opponent to William Randolph Hearst, and, eventually, found the Columbia School of Journalism. A Hungarian born into poverty, Pulitzer epitomized the American Dream by building a fortune. But he also suffered: going blind in the middle of his career, experiencing extreme mood swings, and developing an intense irritability that made everyday life difficult to tolerate. In this book, W. A. Swanberg—a recipient of the prestigious prize named after Pulitzer—recounts the personal and professional life of the newspaper magnate, as well as his significant influence on American politics. Swanberg reveals how the New York World managed to balance admirably accurate reporting with popular appeal, and explores Pulitzer&’s colorful, contradictory character—courageous and self-pitying, dictatorial and generous. Set against the backdrop of a turbulent era, this is a portrait of an outsize personality by an author with a flair for both the big picture and small, fascinating detail.Includes photographs.Praise for W. A. Swanberg&’s biographies &“First-rate.&” —The New York Times on Citizen Hearst &“Engrossing.&” —Kirkus Reviews on Norman Thomas: The Last Idealist
Pull
by David SiegelThe first clear guide to the Semantic Web and its upcoming impact on the business world Imagine that, in 1992, someone handed you a book about the future of something called the World Wide Web. This book claimed that through a piece of software called a "browser", which accesses "web sites", the world economy and our daily lives would change forever. Would you have believed even 10 percent of that book? Did you take advantage of the first Internet wave and get ahead of the curve? Pull is the blueprint to the next disruptive wave. Some call it Web 3.0; others call it the semantic web. It's a fundamental transition from pushing information to pulling, using a new way of thinking and collaborating online. Using the principles of this book, you will slash 5-20 percent off your bottom line, make your customers happier, accelerate your industry, and prepare your company for the twenty-first century. It isn't going to be easy, and you don't have any choice. By 2015, your company will be more agile and your processes more flexible than you ever thought possible. The semantic web leads to possibilities straight from science fiction, such as buildings that can order their own supplies, eliminating the IRS, and lawyers finally making sense. But it also leads to major changes in every field, from shipping and retail distribution to health care and financial reporting. Through clear examples, case studies, principles, and scenarios, business strategist David Siegel takes you on a tour of this new world. You'll learn: -Which industries are already ahead. -Which industries are already dead. -How to make the power shift from pushing to pulling information. -How software, hardware, media, and marketing will all change. -How to plan your own strategy for embracing the semantic web. We are at the beginning of a new technology curve that will affect all areas of business. Right now, you have a choice. You can decide to start preparing for the exciting opportunities that lay ahead or you can leave this book on the shelf and get left in the dust like last time.
Pull Production for the Shopfloor (The Shopfloor Series)
by Productivity Press Development TeamIn a "pull" production system, the final process pulls needed parts from the previous process, which pulls from the process before it, and so on, as determined by customer demand. This allows you to operate without preset schedules and avoid unnecessary costs, wastes, and delays on the manufacturing floor.Pull Production for the Shopfloor introduce
Pullman Porters and West Oakland, The
by Thomas Tramble Wilma TrambleA hub of transportation and industry since the mid-19th century, West Oakland is today a vital commercial conduit and an inimitably distinct and diverse community within the Greater Oaklandmetropolitan area. The catalyst that transformed this neighborhood from a transcontinental rail terminal into a true settlement was the arrival of the railroad porters, employed by the Pullman Palace Car Company as early as 1867. After years of struggling in labor battles and negotiations, the Brotherhood of Sleeping Car Porters Union became the first African American-led union to sign a contract with a large American company. The union's West Coast headquarters were established at Fifth and Wood Streets in West Oakland. Soon families,benevolent societies, and churches followed, and a true community came into being.
Pulse
by Douglas W. HubbardThe ultimate guide to mining the Internet for real-time assessment of trends and dataShowing how the Internet can be an incredible tool for businesses and others to measure trends in real time, Pulse describes tools for inexpensive and real time measurement methodologies businesses can start using right away. This timely book also puts this emerging science in perspective and explains how this new measurement instrument will profoundly change decision making in business and government.Shows how the Internet can be used as an incredibly powerful measurement toolReveals how to mine the Internet to measure and forecast business progressWritten by leading expert in business analytics and performance managementPulse reveals how the Internet is evolving into a tool for measuring and forecasting trends in society, the economy, public opinion and even public health and security. It is an absolutely essential book for every business leader to turn a powerful, underutilized tool to its complete potential.
Pulses for Food and Nutritional Security of India: Production, Markets and Trade (India Studies in Business and Economics)
by Poornima VarmaThis book provides an in-depth analysis of India’s pulses sector in terms of production, prices, markets, and trade. Pulses play a pivotal role in a developing country like India for all categories of people due to its rich protein content (double that of wheat and three times more than that of rice). Despite being an important crop from the point of view of food, nutrition, and environmental security, the focus of food security policies in developing countries has been more on wheat and rice production. This book analyses factors influencing the supply of pulses with a greater emphasis on government interventions such as minimum support price (MSP) and National Food Security Mission (NFSM), the effectiveness of MSP and factors influencing farmers’ access to MSP, the import dependency implications through a detailed import pricing behavior of major importers of major pulses. It investigates production, market dynamics, and trade implications related to two major pulses, chickpea and pigeonpea, produced by all pulse-producing States in India. Analysis of farmer's awareness of MSP and factors influencing access to MSP are undertaken through a comprehensive household survey from the States of Maharashtra, Karnataka, and Madhya Pradesh. Finally, the book analyses import implications and import pricing behaviour for all major pulses imported by India. The book would be very useful for researchers working on the issues of agricultural production and food security, for agriculture and agri-business students, as well as for policy makers to understand the inherent dynamics in the pulses sector.
PunchTab, Inc.
by Ramana Nanda Lauren Barley William R. KerrPunchTab was a Silicon Valley startup founded in 2011 that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund PunchTab's early operations and growth given the many options available: individual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital firms.
Punched-Card Systems and the Early Information Explosion, 1880–1945 (Studies in Industry and Society)
by Lars HeideAt a time when Internet use is closely tracked and social networking sites supply data for targeted advertising, Lars Heide presents the first academic study of the invention that fueled today’s information revolution: the punched card. Early punched cards helped to process the United States census in 1890. They soon proved useful in calculating invoices and issuing pay slips. As demand for more sophisticated systems and reading machines increased in both the United States and Europe, punched cards served ever-larger data-processing purposes. Insurance companies, public utilities, businesses, and governments all used them to keep detailed records of their customers, competitors, employees, citizens, and enemies. The United States used punched-card registers in the late 1930s to pay roughly 21 million Americans their Social Security pensions, Vichy France used similar technologies in an attempt to mobilize an army against the occupying German forces, and the Germans in 1941 developed several punched-card registers to make the war effort—and surveillance of minorities—more effective. Heide’s analysis of these three major punched-card systems, as well as the impact of the invention on Great Britain, illustrates how different cultures collected personal and financial data and how they adapted to new technologies.This comparative study will interest students and scholars from a wide range of disciplines, including the history of technology, computer science, business history, and management and organizational studies.
Punching In
by Alex FrankelDuring a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store. In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.
Punishing Putin: Inside the Global Economic War to Bring Down Russia
by Stephanie BakerA &“masterful&” (Foreign Policy), authoritative, and timely look at the unprecedented economic war the United States and its European allies are waging against Russia after Vladimir Putin&’s invasion of Ukraine that &“reads like a detective novel&” (Nassim Nicholas Taleb)—written by a veteran journalist with unparalleled access to Western and Russian sources.Undeterred by eight years of timid US sanctions, Vladimir Putin ordered his full-scale assault on Ukraine on February 24, 2022. In the hours that followed, Western leaders weaponized economic tools to counter an unprecedented land grab by a nuclear-armed power. What unfolded was an undeniably world-changing financial experiment that risked throwing the globe into a devastating recession. The end goal was simple: to sap the strength of Putin&’s war machine and damage the Russian economy—once the eleventh largest on the planet. Here, veteran journalist Stephanie Baker explains in fascinating detail how this furious shadow war unfolded: its causes, how it is being executed, and its ability to affect Russia and the course of history. Punishing Putin reveals how Washington, Brussels, and London moved to seize superyachts, attempted to manipulate the global price of oil, and tried to block the sale of technology to Russia&’s military. The cost of the war mounted, and Baker tells the behind-the-scenes story of the decision to immobilize $300 billion in Russian central bank reserves accumulated in the West, and the fight over whether to use that pot of money for war-torn Ukraine. Baker also shows that the West, by mobilizing an army of white-collar investigators and experts on international law, has finally begun cracking down on illicit Russian money by targeting oligarchs, one superyacht at a time, and their enablers around the world. Filled with propulsive, fly-on-the-wall details, Punishing Putin takes us into the frantic backroom deliberations that led to a whole new era of carefully calculated &“economic statecraft,&” and shows how these new strategies are radically rearranging global alliances that will influence the world order today and for generations to come.
Punishment Without Crime: How Our Massive Misdemeanor System Traps the Innocent and Makes America More Unequal
by Alexandra NatapoffA revelatory account of the misdemeanor machine that unjustly brands millions of Americans as criminalsPunishment Without Crime offers an urgent new interpretation of inequality and injustice in America by examining the paradigmatic American offense: the lowly misdemeanor. Based on extensive original research, legal scholar Alexandra Natapoff reveals the inner workings of a massive petty offense system that produces over 13 million cases each year. People arrested for minor crimes are swept through courts where defendants often lack lawyers, judges process cases in mere minutes, and nearly everyone pleads guilty. This misdemeanor machine starts punishing people long before they are convicted; it punishes the innocent; and it punishes conduct that never should have been a crime. As a result, vast numbers of Americans -- most of them poor and people of color -- are stigmatized as criminals, impoverished through fines and fees, and stripped of drivers' licenses, jobs, and housing.For too long, misdemeanors have been ignored. But they are crucial to understanding our punitive criminal system and our widening economic and racial divides.A Publishers Weekly Best Book of 2018
Punishment and Modern Society: A Study in Social Theory (Studies In Crime And Justice Ser.)
by David GarlandIn this path-breaking book, David Garland argues that punishment is a complex social institution that affects both social relations and cultural meanings. Drawing on theorists from Durkheim to Foucault, he insightfully critiques the entire spectrum of social thought concerning punishment, and reworks it into a new interpretive synthesis. "Punishment and Modern Society is an outstanding delineation of the sociology of punishment. At last the process that is surely the heart and soul of criminology, and perhaps of sociology as well—punishment—has been rescued from the fringes of these 'disciplines'. . . . This book is a first-class piece of scholarship."—Graeme Newman, Contemporary Sociology "Garland's treatment of the theorists he draws upon is erudite, faithful and constructive. . . . Punishment and Modern Society is a magnificent example of working social theory."—John R. Sutton, American Journal of Sociology "Punishment and Modern Society lifts contemporary penal issues from the mundane and narrow contours within which they are so often discussed and relocates them at the forefront of public policy. . . . This book will become a landmark study."—Andrew Rutherford, Legal Studies "This is a superbly intelligent study. Its comprehensive coverage makes it a genuine review of the field. Its scholarship and incisiveness of judgment will make it a constant reference work for the initiated, and its concluding theoretical synthesis will make it a challenge and inspiration for those undertaking research and writing on the subject. As a state-of-the-art account it is unlikely to be bettered for many a year."—Rod Morgan, British Journal of Criminology Winner of both the Outstanding Scholarship Award of the Crime and Delinquency Division of the Society for the Study of Social Problems and the Distinguished Scholar Award from the American Sociological Association's Crime, Law, and Deviance Section
Punishment for Sale: Private Prisons and Big Business, and the Incarceration Binge
by Donna Selman Paul LeightonPunishment for Sale is the definitive modern history of private prisons, told through social, economic and political frames. The authors explore the origin of the ideas of modern privatization, the establishment of private prisons, and the efforts to keep expanding in the face of problems and bad publicity. The book provides a balanced telling of the story of private prisons and the resistance they engendered within the context of criminology, and it is intended for supplemental use in undergraduate and graduate courses in criminology, social problems, and race and ethnicity.
Punk Culture in Contemporary China
by Jian XiaoThis book explores for the first time the punk phenomenon in contemporary China. As China has urbanised within the context of explosive economic growth and a closed political system, urban subcultures and phenomena of alienation and anomie have emerged, and yet, the political and economic differences between China and western societies has ensured that these subcultures operate and are motivated by profoundly different structures. This book will be of interest to cultural historians, media studies and urban studies researchers, and (ex-) punk rockers.
Punk Marketing: Get Off Your Ass and Join the Revolution
by Richard Laermer Mark SimmonsThe marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff-products, services, entertainment-and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed-one they have branded "Punk Marketing"-and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers-or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. Punk Marketing is the first shot-soon to be heard 'round the world-of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.
Punk Rock Entrepreneur: Running a Business without Losing Your Values
by Caroline MooreDo you have an idea for something that you want to share with the world but don't know where to start? Want to make a living without selling your soul? Have a business plan but can't afford to buy anything up front? This book is for you.Punk Rock Entrepreneur is a guide to launching your own business using DIY methods that allow you to begin from wherever you are, right now. Caroline Moore talks (and illustrates!) you through the why and how of business operations that she learned over years booking bands, organizing fests, sleeping on couches, and making a little go a long way. Engaging stories and illustrations show you the ropes, from building a network and working distribution channels to the value of community and being authentic.With first hand accounts from touring bands and small business owners, this book gives you the inspiration and down-to-earth advice you'll need to get started working for yourself.