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Novozymes: Cracking the Emerging Markets Code

by Karol Misztal Krishna G. Palepu

In 2011, the management of Novozymes, the industrial enzymes leader, reflected on the viability of their positioning in the fast growing, yet increasingly competitive Chinese market. Novozymes, a technological innovation pioneer, was prominent in China's premium enzyme markets, but felt pressure from local low-cost rivals in volume-driven, commoditized segments. How should Novozymes relate to local competitors? By competing on technological innovation only in high-margin verticals? Or through a separate subsidiary with a new low-cost business model for commoditized verticals?

Novozymes: Establishing the Cellulosic Ethanol Value Chain

by Willy Shih Sen Chai

As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product for the conversion of crop residues from corn into fermentable sugars for the production of motor fuels. But the problem was that the company only controlled one piece of the value chain. To succeed in this nascent sector, should the company insert itself into an existing ecosystem? If so, how much coordination effort would be required to integrate the many pieces, including equipment and yeast suppliers? Or should Novozymes build its own ecosystem? And if so, how much control should it retain at each level of the value chain? The case seeks to expose students to the challenges of putting together value chain participation strategies in a setting where they can also learn about industrial biotechnology, including some cutting edge methods in directed evolution.

Novozymes: Establishing the Cellulosic Ethanol Value Chain

by Sen Chai Willy Shih

As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product for the conversion of crop residues from corn into fermentable sugars for the production of motor fuels. But the problem was that the company only controlled one piece of the value chain. To succeed in this nascent sector, should the company insert itself into an existing ecosystem? If so, how much coordination effort would be required to integrate the many pieces, including equipment and yeast suppliers? Or should Novozymes build its own ecosystem? And if so, how much control should it retain at each level of the value chain? The case seeks to expose students to the challenges of putting together value chain participation strategies in a setting where they can also learn about industrial biotechnology, including some cutting edge methods in directed evolution.

Now . . . Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market

by Mark "Sauce Thompson Brian Tracy

Don&’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound and yours can be one of them.Bestselling business authority Mark Thompson and international success expert Brian Tracy join forces to show you how great leadership, great people, and great products are the key to building a phenomenally successful business.In Now, Build a Great Business!, you&’ll learn how to:inspire superior results from everyone around you;attract and keep great people;develop a business plan that maximizes your resources;identify market demands;deliver superior customer service;craft a standout marketing plan;and motivate customers to buy again and again.Thompson and Tracy reveal a series of seven principles guaranteed to improve any business in any industry. This guide also features real-world examples from wildly successful businesses and accessible, all-encompassing strategies to guide you through the most important facets of any profitable venture--including leadership, sales, and marketing.Now, Build a Great Business! will transform your business and help you deliver extraordinary results.

Now Discover Your Strengths

by Marcus Buckingham Donald O. Clifton

Unfortunately, most of us have little sense of our talents and strengths, much less the ability to build our lives around them. Instead, guided by our parents, by our teachers, by our managers, and by psychology's fascination with pathology, we become experts in our weaknesses and spend our lives trying to repair these flaws, while our strengths lie dormant and neglected. Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Chair of the Gallup International Research & Education Center, have created a revolutionary program to help readers identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. At the heart of the book is the Internet-based Strengths Finder Profile, the product of a 25-year, multimillion-dollar effort to identify the most prevalent human strengths. The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success. In developing this program, Gallup has conducted psychological profiles with more than two million individuals to help readers learn how to focus and perfect these themes. So how does it work? This book contains a unique identification number that allows you access to the Strengths Finder Profile on the Internet. This Web-based interview analyzes your instinctive reactions and immediately presents you with your five most powerful signature themes. Once you know which of the 34 themes -- such as Achiever, Activator, Empathy, Futuristic, or Strategic -- you lead with, the book will show you how to leverage them for powerful results at three levels: for your own development, for your success as a manager, and for the success of your organization. With accessible and profound insights on how to turn talents into strengths, and with the immediate on-line feedback of Strengths Finder at its core, Now, Discover Your Strengths is one of the most groundbreaking and useful business books ever written. Please note that the code for the Online Strengths Finder Test is found on the inside of the dust jacket or in the sealed sleeve bound into the book just before the end paper.

Now, Discover Your Strengths

by Marcus Buckingham Ph.D. Donald O. Clifton

Unfortunately, most of us have little sense of our talents and strengths. Instead, guided by parents, teachers, managers, and psychology's fascination with pathology, we become experts in our weaknesses and spend our lives trying to repair these flaws, while our strengths lie dormant and neglected.At the heart of this book is Gallup's StrengthsFinder assessment, the product of a 25-year, multimillion-dollar effort to identify the most prevalent human strengths. The program introduces 34 "themes" and reveals how they can be translated into personal and career success. In developing this program, Gallup conducted psychological profiles with more than 2 million individuals to help you learn how to focus and perfect these themes.The book includes a unique access code that allows you to take StrengthsFinder, which analyzes your instinctive reactions and reveals your five most powerful Signature Themes. Once you know which themes you lead with, the book shows you how to use them for your own development, for your success as a manager, and for the success of your organization. With profound insights on how to turn talents into strengths, Now, Discover Your Strengths is one of the most groundbreaking and useful business books ever written.

Now, Discover Your Strengths

by Gallup

The 20th anniversary edition of Now, Discover Your Strengths comes with an access code to the Clifton StrengthsFinder 2.0 assessment. This updated assessment includes reports and resources that go far beyond the standardized reports of the older assessment by providing you with personalized insight statements unique to your specific combination of strengths.The original publication of Now, Discover Your Strengths in 2001 launched a worldwide strengths revolution. To date, more than 20 million people have discovered their strengths, and tens of thousands more are discovering theirs every week. Gallup Press has published numerous strengths-based books, and Gallup Strengths Center has become a worldwide destination for strengths-based development. Since the book&’s release, Gallup has continued to dedicate countless hours to developing our strengths science, the brainchild of the late Dr. Donald O. Clifton, who was named Father of Strengths-Based Psychology by the American Psychological Association. Part of that investment resulted in Clifton StrengthsFinder 2.0 — a refined upgrade of the original assessment for discovering your strengths. To ensure that you have the best possible experience in discovering and developing your strengths, we have made Clifton StrengthsFinder 2.0 available to those who purchase the 20th anniversary edition of Now, Discover Your Strengths. The updated assessment includes new reports and resources, including the Strengths Insight and Action-Planning Guide. This guide goes far beyond the standardized reports of the older assessment by providing you with personalized insight statements unique to your specific combination of strengths. These highly customized Strengths Insights are an in-depth analysis of your top five strengths. They describe who you are in astonishing detail and provide you with a comprehensive understanding of yourself, your strengths and what makes you stand out. These updated resources, in combination with the 20th anniversary edition of Now, Discover Your Strengths, give you the best opportunity to soar with your strengths — at work and in your life.

Now--Exploit Your Foundation for Profitable Growth

by David C. Robertson Peter Weill Jeanne W. Ross

This chapter uses case studies of UPS, MetLife, and 7-Eleven Japan to show how companies can grow profitability by building and leveraging a foundation for execution. The authors go on to forecast for the next stage of enterprise architecture maturity and the benefits it will offer companies in the future.

Now for the Disappointing Part: A Pseudo-Adult's Decade of Short-Term Jobs, Long-Term Relationships, and Holding Out for Something Better

by Steven Barker

True stories from the world of temporary employment for anyone terrified of being stuck in a job they hate.When Steven Barker was twelve, his father, in pursuit of the American Dream, moved the family from Canada to Connecticut, having worked his way up from an IBM mailroom to landing a vice president position in a top computer factory. Steven, in contrast, has followed the philosophy of "quit everything until you find something you don't want to quit," and has spent over fifteen years as a contract employee, a demographic that has come to make up 2 percent of the nation's work force. Now for the Disappointing Part is the first collection of essays written for the temp workers of the millennial generation-those who, by choice or circumstance, delay or abandon plans for long-term careers for the variety (and anxiety) of contract work.Funny, insightful, and sometimes shocking, Barker details his life moving from job to job as his contracts expire. He faces abuse as an account manager at Amazon when callers assume he's in India. He learns about office politics at a nonprofit. And he attends an open call at UPS for holiday help. The chapters explore issues ranging from financial instability to how gender and race play into the workforce to the (often poor) treatment temporary employees receive compared to full-time employees performing the same job. Throughout Barker also reveals his parallel relationships with women, which, like the jobs he works, appear to have predetermined expiration dates.Now for the Disappointing Part is more than the stories of a man who thinks life is too short to spend forty hours a week doing something you hate. It will resonate with a generation of people who are struggling to find work, stability, and happiness, and are afraid of losing all of them.

Now For Then: How To Face The Digital Future Without Fear

by Ben Hammersley

In 64 THINGS YOU NEED TO KNOW NOW FOR THEN, Editor-at-Large for Wired magazine and guru of the digital age Ben Hammersley gives us the essential guide to the things we need to know for life in the 21st century. Explaining the effects of the changes in the modern world, and the latest ideas in technology, culture, business and politics, this book will demystify the internet, decode cyberspace, and guide you through the innovations of the revolution we are all living through. This is not a book for geeks. 64 THINGS YOU NEED TO KNOW NOW FOR THEN is for everyone who wants to truly understand the modern world, to no longer be confused by the changes in society, business and culture, and to truly prosper in the coming decade.

Now For Then: How to Face the Digital Future Without Fear

by Ben Hammersley

In 64 THINGS YOU NEED TO KNOW NOW FOR THEN, Editor-at-Large for Wired magazine and guru of the digital age Ben Hammersley gives us the essential guide to the things we need to know for life in the 21st century. Explaining the effects of the changes in the modern world, and the latest ideas in technology, culture, business and politics, this book will demystify the internet, decode cyberspace, and guide you through the innovations of the revolution we are all living through. This is not a book for geeks. 64 THINGS YOU NEED TO KNOW NOW FOR THEN is for everyone who wants to truly understand the modern world, to no longer be confused by the changes in society, business and culture, and to truly prosper in the coming decade.

The Now Habit at Work

by Neil Fiore

Increase productivity, efficiency, and full-brain power when you apply Now Habit strategies to your business What if working harder, stressing more, and putting in more hours aren't the secret to success? What if truly effective managers, entrepreneurs, and businesspeople simply use more of their brain to make creative decisions, work in the zone, and live more fully in the process? The Now Habit at Work gives you a hands-on manual enabling the resilience and focus of champions-the ability to bounce back from set-backs, to believe in yourself, and focus on solving problems rather than seeing only obstacles. This one-of-a-kind program offers Tools to enable superior quality work that creates work-life balance Strategies to maintain focus and self-confidence Tips to conquer stress through effective time management and goal setting Daily exercises to ignite motivation in yourself and others to tackle projects with creativity and ease Filled with practical examples that are throroughly tested and easy to implement, The Now Habit at Work will have you increasing your mindfulness while reforming old habits and reducing your stress. You'll be amazed at how soon your new habits will be inspiring and motivating those around you to new levels of productivity!

Now Hiring: A Story of Four Teens Finding Their First Jobs Third Edition

by Noreen E. Messina

Now Hiring focuses on the journey of four fictional teens trying to find part-time jobs. From résumés to interviews to on-the-job success, your students will learn along with the characters.

Now is the Time!: Detroit Black Politics and Grassroots Activism

by Todd C. Shaw

In Now Is the Time! Todd C. Shaw delves into the political strategies of post-Civil Rights Movement African American activists in Detroit, Michigan, to discover the conditions for effective social activism. Analyzing a wide range of grassroots community-housing initiatives intended to revitalize Detroit's failing urban center and aid its impoverished population, he investigates why certain collective actions have far-reaching effects while others fail to yield positive results. What emerges is EBAM (Effective Black Activism Model), Shaw's detailed political model that illuminates crucial elements of successful grassroots activism, such as strong alliances, strategic advantages, and adaptive techniques. Shaw uses the tools of social movement analysis, including the quantitative analysis of budgets, electoral data, and housing statistics, as well as historical research and personal interviews, to better understand the dilemmas, innovations, and dynamics of grassroots activism. He begins with a history of discriminatory housing practices and racial divisions that deeply affected Detroit following the Second World War and set the stage for the election of the city's first black mayor, Coleman Young. By emphasizing downtown redevelopment, Mayor Young's administration often collided with low-income housing advocates. Only through grassroots activism were those advocates able to delay or derail governmental efforts to demolish low-income housing in order to make way for more upscale development. Shaw then looks at present-day public housing activism, assessing the mixed success of the nationally sponsored HOPE VI project aimed at fostering home ownership in low-income areas. Descriptive and prescriptive, Now Is the Time! traces the complicated legacy of community activism to illuminate what is required for grassroots activists to be effective in demanding public accountability to poor and marginalized citizens.

Now is the Time to Do What You Love

by Nancy Whitney-Reiter

Millions of people hate their jobs. Nancy Whitney Reiter used to be one of them. After finding herself in the lobby of the World Trade Center on 9/11--and getting out safely--she quit. She spent a year traveling the world, figuring out who she really was and what she really wanted to do.In this book, Reiter distills all she learned rebuilding her life in a practical, proactive approach you can use to make the same changes in your own life. After transforming the lives of hundreds of unhappy clients (and her own), she has truly perfected the art of personalizing her three-part system to meet the needs of every individual. You don't have to travel the world or have a lot of resources; with Reiter's unique comprehensive system--which recognizes you as an individual with unique circumstances--you can customize your career path to accommodate virtually any dream, regardless of budget. Complete with checklists, quizzes, worksheets, and contributors' success stories, you will find the advice and answers you need to embark on a new career tailored to your personal and professional goals. Whether a recent graduate, antsy thirty-something, or unfulfilled Baby Boomer, you have the guidebook necessary to make one of the biggest--and best!--decisions of your life.

Now is the Time to Do What You Love: How to Make the Career Move that Will Change Your Life

by Nancy Whitney-Reiter

<p>Millions of people hate their jobs. Nancy Whitney Reiter used to be one of them. After finding herself in the lobby of the World Trade Center on 9/11—and getting out safely—she quit. She spent a year traveling the world, figuring out who she really was and what she really wanted to do. <p>In this book, Reiter distills all she learned rebuilding her life in a practical, proactive approach you can use to make the same changes in your own life. After transforming the lives of hundreds of unhappy clients (and her own), she has truly perfected the art of personalizing her three-part system to meet the needs of every individual. You don’t have to travel the world or have a lot of resources; with Reiter’s unique comprehensive system—which recognizes you as an individual with unique circumstances—you can customize your career path to accommodate virtually any dream, regardless of budget. <p>Complete with checklists, quizzes, worksheets, and contributors’ success stories, you will find the advice and answers you need to embark on a new career tailored to your personal and professional goals. Whether a recent graduate, antsy thirty-something, or unfulfilled Baby Boomer, you have the guidebook necessary to make one of the biggest—and best!—decisions of your life.</p>

Now is the time to do what you love

by Nancy Whitney-Reiter

Customize your career path to accommodate virtually any dream, regardless of budget. Whether a recent graduate, antsy thirty-something, or unfulfilled Baby Boomer, here is the guidebook necessary to make one of the best decisions of your life.

Now or Never: Saving America from Economic Collapse

by Jim Demint

America is at more than just a crossroads. She is at the brink. A future of freedom and prosperity can still be had should Americans show the will to chart such a path. But simply continuing with business as usual has literally brought us to the edge of destruction.In NOW OR NEVER, Senator DeMint stresses that the current political moment of widespread concern about massive debt and reckless spending is our last chance to rescue America from economic armageddon. This book is an invaluable tool which will enlighten voters to the current state of our union in order to help them make the best choices in the upcoming presidential election. Continuing the momentum of the Tea Parties and rallies that demanded a new breed of representatives in the 2010 elections, Senator DeMint reminds us of the importance of citizen activism, and its power to change Washington in this critical moment in our nation's history. Senator DeMint is joined by Senators Tom Coburn, Mike Lee, Rand Paul, Marco Rubio and Pat Toomey, Congressman Steve King, pollster Frank Lutz, former Congressman Dick Armey, and others who also make the case for political reform and renewal.

NOW PT (A): Should We Invest?

by Amy Klopfenstein George A. Riedel Mel Martin

In fall 2021, a team of students from the HBS Impact Investing Fund considered Neurologic Optimal Wellness Physical Therapy (NOW PT) for a potential investment. Dr. Banks, the founder of NOW PT, drove to visit patients. She sought an investment from the fund to open a brick-and-mortar clinic. However, the students believed that Dr. Banks might be more successful if she continued providing mobile PT services. At the conclusion of the case, the students must perform due diligence to test their hypothesis. What should their priorities be as they begin the due diligence process?

NOW PT (B): Should We Invest?

by Amy Klopfenstein George A. Riedel Mel Martin

This (B) case examines the results of the HBS Impact Investment Fund student team's diligence on Neurologic Optimal Wellness Physical Therapy (NOW PT). After examining Springfield's demographics, anticipated PT demand, local competition, and NOW PT's financial statements, the students realized that NOW PT would be more successful if it opened a brick-and-mortar clinic. The case appendix provides the students' Investment Committee deck, which readers can reference as an example of a thorough due diligence process. The conclusion of the case reveals the students' investment recommendation and its results.

The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

by Amber Naslund Jay Baer

The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response.<P><P> About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies. Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must. This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social: Engineer a New Bedrock Find Talent You Can Trust Organize your Armies Answer the New Telephone Emphasize Response-Ability Build a Fire Extinguisher Make a Calculator The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.

Now What?: The Young Person's Guide to Choosing the Perfect Career

by Nicholas Lore

From the author of the classic bestselling career guide The Pathfinder, Now What? is the essential guide to for young people looking to find satisfying and successful work, perfect for high school students, recent college graduates, and even twentysomethings and millennials already in the working world.The impolite truth nobody mentions in college commencement speeches: "Many of you have just spent four years and a small fortune studying something you will never use, and, if you do, you won't like all that much. Have a nice life." Up until now, you've had to rely on hit-and-miss methods of picking your career that lead to only 30 percent of college graduates reporting satisfaction with their careers. That's because up until now there has never been a book that guides you through the difficult process of designing a career that gives you the best chance for both high-level success and satisfaction. But career guru Nicholas Lore has found a way to show you how to custom design a career where you will: —Look forward to going to work —Be extremely successful and productive —Use your natural talents fully in work that fits your personality —Be highly respected because you excel at your work In Now What?, he helps you put all the pieces together to make wise decisions about what you will do with your life and how you can best go about setting and accomplishing your life and work goals. You'll also learn the skills you need to live an extraordinary life. Filled with charts, worksheets, and quizzes, Now What? is the cutting-edge guide for choosing a career that fits you perfectly -- whether you're a college student, a twentysomething already out in the working world, or a high school student just getting started.

Now What: 5 Steps to Get Up and Create the Most of Life

by Ahmard Moore Vital

Now What? A question that often comes from rock bottom requires a strategy that looks at solutions, building a ladder one rung at a time to escape despair and uncertainty.Known for his work as a motivational consultant, international speaker and author, Ahmard Vital is excited to offer a hand to those seeking hope and purpose. With simple and calculated solution-based steps, Now What is a focused guide for young adults who want concrete, practical solutions to their problems. Whether they’ve been raised in troubled homes, embroiled in the criminal justice system, or advanced to the university level with no clear career path, Now What is designed to help them steer their life towards productive and preferred fulfillment. This strategic, thought-provoking, and empowering manual is broken into two phases: the Intention Phase (Reflect, Decide, Plan) and the Initiative Phase (Taking Action, Seek Counsel). According to Ahmard Vital, too many young adults today extend their adolescence into their 20s and early 30s without gaining necessary skills and maturity. Now What addresses these aspects of maturation: decision making, personal responsibility, delayed gratification, hard work, and embracing the tradeoffs of life, so that they can thrive as they enter adulthood.

Now you see it: Simple Visualization Techniques for Quantitative Analysis

by Stephen Few

This book features graphical techniques that can be applied to a broad range of software tools, including Microsoft Excel, because so many people have nothing else, but also more powerful visual analysis tools that can dramatically extend your analytical reach. You'll learn to make sense of quantitative data by discerning the meaningful patterns, trends, relationships, and exceptions that measure your organization's performance, identify potential problems and opportunities, and reveal what will likely happen in the future.

NOWaccount

by William A. Sahlman Lauren Barley Ramana Nanda

It was September 2013, and NOWaccount Network Corporation (NOW ) co-founders John Hayes and Lara Hodgson were putting the final touches on the presentation deck for their annual shareholders' meeting. Along with co-founder Stacey Abrams, the pair had designed NOW's business model three years ago, and the company was at a critical juncture. NOW offered a program-called NOWaccount-that provided working capital to small businesses by converting their trade receivables almost immediately into cash. Founded in December 2010, Atlanta, Georgia-based NOW was serving clients in nine states. With 2013 year-to-date revenue of roughly $100,000, NOW was financed with $2.5 million of founder, and friends and family equity. NOW's wholly-owned, not-for-profit special purpose entity (SPE), Trade Credit Guaranty Corporation (TCGC), purchased approved receivables, funding 90% of the invoice face values by electronic transfers into clients' bank accounts. As of September 2013, TCGC had purchased more than $13 million of small business trade receivables from more than 40 clients. Once TCGC reached a scale of approximately $150 million of funds in use for receivable purchases, the co-founders planned to tap into the securitization market for capital by issuing asset-backed securities (ABS), collateralized by a pool of receivables, much like the credit card industry. ABS would provide TCGC ongoing capital at a lower cost. The question the co-founders confronted was whether they should get to the $150 million securitization threshold by piecing together smaller pools of capital from credit unions and possibly smaller banks (a slower approach but one that did not involve dilution because it was all debt finance), or by accepting larger chunks of capital from a major global bank and a private equity firm, getting them much closer to the threshold but at the cost of significant dilution (35%) as these financiers were also looking for a combination of equity and warrants in NOW.

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