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Off-The-Wall Marketing Ideas
by Nancy Michaels Debbi J. KarpowiczOff-The-Wall Marketing Ideas is a gold mine of valuable, no-cost, and low-cost marketing secrets. In no time at all you will be creating your own make-or-break marketing techniques for business success on a shoestring budget. Included are hundreds of ideas culled from small business owners from all walks of life. You will also find inspiring examples of what now famous big business leaders did, when they were small and unknown, like Estee Lauder, The Hair Replacement Specialist, Sy Sperling, and the rent- a-car wiz, Warren Avis!
Off-the-Wall Marketing Ideas
by Nancy Michaels Debbi J. KarpowiczOff the Wall Marketing Ideas gives small business people the nuts and bolts of successful marketing, promotion, and publicity, in an easy, do-it-yourself, step-by-step program that makes sense. These inspiring marketing ideas come from real small business owners in a variety of industries. There is a wealth of low-cost and no-cost techniques the marketing people can implement immediately. This is not just an idea book, but an inspirational read that will really get the creative juices flowing. It's an ideal business owner handbook, packed with a treasure-trove of affordable tips. Readers will learn tips from famous names in business, including beauty maven Estee Lauder, hair replacement specialist Sy Sperling, and rent-a-car wizard Warren Avis; from florists, hair salon owners, graphic designers, insurance agents, innkeepers, lawyers, restaurateurs, therapists, writers, and more.
Off With Their Heads: Traitors, Crooks & Obstructionists In American Politics, Media & Business
by Dick MorrisConservative political analyst exposes the many ways he feels Americans have been lied to from the Clinton administration to the present day.
Offene und digitale Ökosysteme: Mehrwert durch Branchen- und Technologiekonvergenz
by Daniel FasnachtTauchen Sie ein in die faszinierende Welt der digitalen Disruption und entdecken Sie die transformative Kraft offener und digitaler Ökosysteme, die bis 2030 ein Drittel des Welthandels ausmachen werden. Das Buch zeigt, wie die Wertschöpfung über Organisationsgrenzen hinweg stattfindet und der Konsument ins Zentrum rückt. Die Konvergenz von Branchen und Technologien treibt die erlebnisorientierte Kundenreise voran und beschleunigt die digitale Transformation. Künstliche Intelligenz, Augmented Reality, das Internet der Dinge, Blockchain, Cloud- und Quantum-Computing sind die Schlüsselbausteine für Innovationen. Das goldene Dreieck der digitalen Ökosysteme umfasst Handel, soziale Medien und Finanzen. Unternehmen, wie Alibaba, Tencent, NIO, Alphabet, Apple, Amazon und Migros, zeigen beispielhaft, wie sie Kunden durch einzigartige Erlebnisse binden oder mit Super-Apps eine Vielzahl von Services integrieren.Mit tiefgreifenden Analysen und praxisnahen Anwendungsfällen lernen Sie, wie Unternehmen von diesem revolutionären Modell profitieren und Wachstum erzielen können. Unternehmen müssen in der Lage sein, Wissen und Ressourcen auszutauschen, schnell auf Marktveränderungen zu reagieren und die Balance zwischen der Optimierung bestehender Geschäfte und der Erschließung neuer Chancen zu finden. Die Führung in offenen und digitalen Ökosystemen erfordert ein Umdenken und neue dynamische Fähigkeiten. Als kooperative und vernetzte Prozesse werden Offenheit, Agilität und Ambidexterität als entscheidende Fähigkeiten betont. Dieses Buch ist ein unverzichtbarer Leitfaden für Unternehmen, die offene und digitale Ökosysteme als Schlüssel zum nachhaltigen Wachstum nutzen und eine agile und resiliente Organisation aufbauen möchten. Es liefert ein modernes Verständnis der Führung und zeigt, wie dieses die Zukunft der Arbeit prägt.
Offensive Marketing: An Action Guide To Gaining Competitive Advantage
by Hugh DavidsonOffensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Öffentliche Ausschreibungen gewinnen: So optimieren Sie Ihre Angebote im Umfeld öffentlicher Beschaffungsvorhaben
by Patrick HofstadtDieses Buch erklärt, wie Sie Angebote im Umfeld öffentlicher Beschaffungsvorhaben passgenau vorbereiten, abgeben und Ihre Erfolgsaussichten signifikant erhöhen. Die Beteiligung an öffentlichen Ausschreibungen ist komplex, aber lohnend, denn auch in Krisenzeiten können sie Umsatz und Beschäftigung sichern. Ob Einsteiger oder Profi: Mit diesem Buch erhalten Sie das notwendige Hintergrundwissen, um ein Gespür für die Besonderheiten der öffentlichen Vergabe zu entwickeln, und zahlreiche Praxistipps, von denen auch langjährige Angebotsmanager noch profitieren können. Sie erfahren, wie Sie auf Basis der vergaberechtlich definierten Spielregeln strukturierter und erfolgreicher agieren und lesen konkret, wie Sie Ausschlüsse vermeiden, mehr Wertungspunkte erhalten und den Stress im Rahmen der Angebotserstellung deutlich reduzieren.
Öffentliche Finanzen und Verhaltensökonomik: Zur Psychologie der budgetwirksamen Staatstätigkeit
by Thomas DöringDieses Buch beantwortet die Frage, in welchem Umfang der noch junge Ansatz der Verhaltensökonomik zu einer Erweiterung des bisherigen Erkenntnisstandes der Finanzwissenschaft beitragen kann. Dies geschieht in Form der Behandlung von drei in sich geschlossenen Themenbereichen, zu denen neben einer überblickartigen Darstellung der vorliegenden verhaltenswissenschaftlichen Untersuchungsergebnisse zur Staatsfinanzierung sowie zur öffentlichen Ausgabentätigkeit ebenso der Beitrag der Verhaltensökonomik für eine finanzwissenschaftliche Rechtfertigung und Gestaltung staatlicher Markteingriffe zählt. Zu diesem Zweck werden die zentralen Erkenntnisse der Finanz- und Steuerpsychologie, der Psychologie der staatlichen Ausgabentätigkeit und der verhaltenspsychologischen Betrachtung staatlicher Marktinterventionen aufgearbeitet, um die sich daraus ergebenden verhaltensökonomischen Korrekturen an den gängigen Einsichten der Finanzwissenschaft zu erläutern und finanzpolitische Implikationen abzuleiten.
Öffentliche Finanzwirtschaft: Vom staatlichen Leistungsangebot zu Beiträgen, Transfers und Staatsverschuldung (essentials)
by Klaus SpremannDieses essential erklärt anschaulich die wirtschaftlichen Aufgaben eines Staates, das Leistungsangebot, die Sozialleistungen, Transfers und die Geld- und Fiskalpolitik. Der moderne Staat ist kein souveräner Herrscher über Menschen und Ressourcen, sondern in Zwänge eingeklemmt. Dazu gehören supranationale Pflichten ebenso wie gewisse Anforderungen der Demokratie. Dennoch muss der Staat versuchen, ein hinlängliches Leistungsangebot aufrecht zu erhalten, Sozialleistungen zu bewerkstelligen und festzulegen, wie Immigranten eingebunden werden. Dieses essential hilft dabei, die unterschiedlichen Aspekte des Themas auf wenigen Seiten zu erfassen.
Öffentliche Fördermittel für die gewerbliche Wirtschaft: So werben Sie erfolgreich Subventionen für Ihr Unternehmen ein
by Christoph M. Pfaff Gary HuckDieses Buch bringt dem Leser die Grundlagen des deutschen Förderwesens nahe und enthält zusätzlich Tipps und Tricks zum erfolgreichen Einwerben von Fördermitteln für die gewerbliche Wirtschaft. Einer historischen Einordnung von staatlichen Förderungen folgen Erklärungen zur Systematik des deutschen Förderwesens. Das dritte Kapitel enthält Praxistipps für die Fördermittelakquise, basierend auf mehreren Jahrzehnten Erfahrung in der Fördermittelberatung. Das Buch richtet sich an Entscheider aus Unternehmen der gewerblichen Wirtschaft, insbesondere aus den Bereichen Forschung und Finanz, die nicht-rückzahlbare staatliche Zuschüsse in die Finanzierung von Investitions- und Innovationsprojekten einbeziehen möchten.
Öffentliche Übernahme durch Anschleichen unter besonderer Berücksichtigung der Meldepflichten nach dem WpHG
by Marc HolfterFür Außenstehende überraschende Übernahmen von börsennotierten Unternehmen, denen eine geheime Anteilsaufstockung vorausgeht, haben in jüngster Vergangenheit immer wieder für Diskussionen gesorgt; genannt sei hier nur das Beispiel von Schaeffler und Continental. Uneinigkeit herrscht insbesondere darüber, ob und gegebenenfalls wie weit ein solches Vorgehen mit dem geltenden Recht in Einklang steht. Dieser äußerst praxisrelevanten Problematik an der Schnittstelle von Übernahme- und Kapitalmarktrecht widmet sich das vorliegende Buch. Nach einer kurzen Einführung werden die beiden Erscheinungsformen des Unternehmenskaufs, die öffentliche Übernahme nach dem Wertpapiererwerbs- und Übernahmegesetz (WpÜG) und sonstige Unternehmenskäufe, vorgestellt. Die folgenden Kapitel wenden sich speziellen Fragen zum Anschleichen bei öffentlichen Übernahmen zu: Sowohl etwaige Verstöße gegen die Ad-hoc-Publizität und gegen das Insiderrecht als auch melderechtliche Aspekte, die immer wieder Gegenstand gesetzlicher Anpassungen sind, werden ausführlich diskutiert. Berücksichtigung finden dabei dogmatische ebenso wie pragmatische Gesichtspunkte. Konkrete Empfehlungen zum Vorgehen besonders bei öffentlichen Übernahmen runden die Darstellung ab.
Öffentliche Verwaltung – Verwaltung in der Öffentlichkeit: Herausforderungen und Chancen der Kommunikation öffentlicher Institutionen
by Klaus Kocks Susanne Knorre Jan Niklas KocksDieser Open-Access-Sammelband beleuchtet Herausforderungen und Chancen für die Verwaltungskommunikation in der modernen Mediendemokratie aus verschiedenen wissenschaftlichen und berufspraktischen Perspektiven. Die Beitragsautoren diskutieren den Problemkreis der in- und externen Kommunikation von Verwaltungsinstitutionen aus kommunikations-, politik- und rechtswissenschaftlicher Perspektive und widmen sich dem Blickwinkel der Berufspraxis in Politik, Öffentlichkeitsarbeit und Journalismus.
Öffentliches Wirtschaftsrecht klipp & klar (WiWi klipp & klar)
by Cornelia Manger-Nestler Ludwig GramlichDas Lehrbuch liefert einen logisch strukturierten und gut verständlichen Einstieg in die facettenreiche Materie des öffentlichen Wirtschaftsrechts. Es vermittelt einen systematischen Überblick über die wichtigsten Formen staatlichen Handelns bei wirtschaftlichen Aktivitäten und die Schwerpunktbereiche dieses Rechtsgebiets, aus dem europäische wie internationale Bezüge nicht mehr wegzudenken sind. Ausgehend von den wirtschaftsverfassungsrechtlichen Grundlagen werden das allgemeine sowie ausgewählte Bereiche des besonderen Wirtschaftsverwaltungsrechts behandelt und mit Fragen des Rechtsschutzes verknüpft. Wiederholungsfragen mit Fallbeispielen zu jedem Kapitel geben die Möglichkeit, den Lernfortschritt im Selbststudium zu kontrollieren.Die Kombination aus wissenschaftlich fundierter Darstellung und praxisorientierter Aufbereitung bietet einen thematischen Zuschnitt, der für Studierende wie Praktiker gleichermaßen geeignet ist.
Offer Modular Choices: One Path to Executing the "Workforce of One" Approach to People Management
by David Y. Smith Susan CantrellWhen it comes to crafting HR practices that are highly relevant and tailored to individuals, organizations can choose one of four different approaches to what talent management experts Susan Cantrell and David Smith call the "workforce of one." But no matter which approach you choose, the goal is the same: work that is sculpted to fit lives instead of lives that are sculpted to fit work. The reward? Lower employee turnover, greater productivity, and improved profit margins. In this chapter, the authors explore the segmentation approach to customizing your HR practices-an approach that breaks down the monolithic concept of a workforce into more granular, meaningful parts and allows you to craft distinctive practices to manage each segment. You can segment your workforce in different ways: by life stage or generation, geography, role or type of work, and value. Some companies are even segmenting according to employees' learning styles, health and well-being, or behaviors and personal values. The chapter explains each one and concludes with practical recommendations for customizing your people management practices through segmentation. This chapter was originally published as Chapter 3 of "Workforce of One: Revolutionizing Talent Management Through Customization."
Offering Training Where It Is Valued Most: How Training Programs for Low-Level Employees Can Increase Your Firm's Productivity and Profits
by Jody HeymannCompanies can reap tremendous benefits by offering training to their employees, most directly by improving their workers' job-related skills and productivity. But worldwide, these opportunities are overwhelmingly offered to those who already have an advantage. By implementing successful training programs in your company for your low-level employees-like ESL or literacy training, technical skill building, internal advancement training, or even external education classes-you can increase your company's productivity, minimize turnover, improve work ethic, ease a transition to mechanization, and even recruit from communities formerly unable to join your labor force. In this chapter, the authors share real-world success stories and a decade and a half of research collected from nine countries that will help you tailor a training program to fit your company. You will learn what kind of training will bring the greatest benefits to your firm and your employees, how to structure training in a way that encourages the targeted employees to complete it successfully, and how to secure buy-in from all levels of management. This chapter was originally published as Chapter 5 of "Profit at the Bottom of the Ladder: Creating Value by Investing in Your Workforce."
The Office: Procedures and Technology
by Mary Ellen Oliverio William R. Pasewark Bonnie R. WhiteTextbook for technical or business college courses on basic skills.
The Office: Procedures and Technology, 4th Edition
by Mary Ellen Oliverio William R. Pasewark Bonnie R. WhiteThe Office: Procedures and Technology is a comprehensive, higher-level Office Procedures text for high school students that focuses on the necessary skills for office workers. Skills range from using e-mail and the Internet to the use of integrated applications and office suites. The text has three types of feature boxes in each chapter: Professional Growth and Resources, providing information on professional organizations such as ARMA; Workplace Connections, comments from fictional business employees related to material presented in the chapter; and Focus On offering information on current topics that need special attention.
The Office: Procedures and Technology
by Mary Ellen Oliverio William R. Pasewark Bonnie R. WhiteTHE OFFICE is a comprehensive text for courses in the high school office technology curriculum. The course name can be Office Procedures, Administrative Procedures, Business and Computer Technology, etc. The target market is high school student preparing for entry-level position in an office setting. The text focuses on the necessary skills that range from using email and the Internet to the use of integrated application and office suites. It covers the soft skills including customer satisfaction ethics, and telephone manners along with information systems and the global marketplace.
The Office: Procedures and Technology (Fifth Edition)
by William R. Pasewark Bonnie R. White Mary Ellen Oliverio Dianne RankinTHE OFFICE: PROCEDURES AND TECHNOLOGY is a comprehensive office procedures text for high school students, which provides essential skills for success in today's business world.
Office 365 User Guide: A comprehensive guide to increase collaboration and productivity with Microsoft Office 365
by Nikkia CarterWork with the powerful subscription software, Office 365 to increase your organization's efficiency by managing file sharing, email exchange and much more.Key FeaturesBecome well versed with Office 365 and leverage its capabilities for your businessSpeed up your workflow and effectively collaborate using Office Web AppsLearn to set audio and web conferences and seamlessly access your workspaceBook DescriptionMicrosoft Office 365 combines the popular Office suite with next-generation cloud computing capabilities. With this user guide, you'll be able to implement its software features for effective business communication and collaboration. This book begins by providing you with a quick introduction to the user interface (UI) and the most commonly used features of Office 365. After covering the core aspects of this suite, you'll learn how to perform various email functions via Exchange. Next, you will learn how to communicate using Skype for Business and Microsoft Teams. To boost your productivity, this book will help you learn everything from using instant messaging to conducting audio and web conferences, and even accessing business information from any location. In the final chapters, you will learn to work in a systematic style using file management and collaboration with OneDrive for Business using SharePoint.By the end of this book, you'll be equipped with the knowledge you need to take full advantage of Office 365 and level up your organization's productivity.What you will learnUnderstand the UI of Office 365Perform a variety of email functions through ExchangeCommunicate using Skype for Business and Microsoft TeamsExplore file management using OneDrive for BusinessCollaborate using SharePointUnderstand how to leverage Office 365 in your daily tasksWho this book is forIf you are an IT professional who wants to upgrade your traditional Office suite, this book is for you. Users looking to learn, configure, manage, and maintain an Office 365 environment in their organization will also find this book useful. Some understanding of Microsoft Office Suite and cloud computing basics will be beneficial.
Office Building Safety and Health
by Charles D. ReeseMost workers spend the majority of their day in an office building environment. Protecting office workers from safety, health, and security risks is a key task of many safety and health professionals, particularly those responsible for the management of very large office complexes and high rise buildings. This book provides a comprehensive look at
Office Ergonomics: Ease and Efficiency at Work, Second Edition
by Anne D. Kroemer Karl H.E. KroemerOffice ergonomics – whether we realize it or not – directly or indirectly affects every one of us. It is the study of the work we do, the environment we work in, and the tools we use to successfully perform our jobs. Office ergonomics helps us be comfortable and safe at work, which reduces the risk of injury, lowers stress, increases personal engagement, and raises overall work performance. This book embraces and addresses the new reality of the traditional ‘office’ work, which is ever changing and evolving, and offers tactical recommendations on how to make non-traditional office settings more comfortable. This book suggests how to Set up the office, wherever that may be – at a company site, at home, at a corner café, on a commuter train Interact with colleagues Organize and pace work Select and arrange equipment and furniture Maintain the physical climate – lighting, sound, heating and cooling The book is a practical one, based on sound theory and solid research. Written for non-engineers as well as those in the industry, it has a conversational tone, reflects true-life situations that office workers face, and is adaptable to multiple office settings. While budding ergonomists will find it educational, office managers and designers will benefit from it as well. You will find ten fast-paced chapters, augmented with brief case studies and illustrations, and capped off with a series of practical design recommendations. Three appendices delve into ergonomic topics with more thorough details. This book suggests how best to achieve a harmonious work scenario by optimizing the ‘fit’ between the person and his or her environment. This, in a nutshell, is what ergonomics is all about: working with ease and efficiency.
Office Ergonomics
by Karl H.E. KroemerOffice workers form a large and growing proportion of the workforce, especially with the growth of the service sector. Almost all of us work in computerised offices, and have become strongly attached to these machines. We wish to be productive and successful, satisfied with our work, get along with our fellow workers; we do not want to suffer aches
Office Ergonomics and Human Factors: Practical Applications, Second Edition
by Céline McKeownJust like the previous edition, this new edition aims to provide practical advice on how to create, develop, or improve office environments so that those individuals who work within them can do so comfortably and contently. Those environments include traditional purpose-built offices, home offices, vehicle interiors, or transient environments like train stations, hotels, and airports. Technology has changed radically since the first edition published in 2007. The new edition has been completely updated and offers simple, practical and effective advice that can be employed easily in any office environment, whether typical or atypical. Features Provides up-to-date advice on working with handheld devices and computers Outlines what can be done in non-office environments to make the worker more comfortable Offers updated case studies, which are more relevant to today's work, made possible by ever-advancing technology Includes an expanded section on accommodating workers with disabilities and covers new options available to assist the disabled so they can work effectively and comfortably Deals with the hidden area of work-related manual handling inside and outside the office
Office Gossip and Minority Employees in the South African Workplace
by Nasima M. H. CarrimThis book examines how employees from marginalized communities handle office gossip and provides recommendations to corporate leaders regarding on how to support their marginalized employees better. Office gossip is a phenomenon that is omnipresent in the workplace and experienced by minority employees at all levels within the organization in different ways. Gossip is felt more acutely by minority employees compared to their majority counterparts at certain occupational levels and this book provides an empirical basis for understanding this phenomenon in organizational settings based on the experiences of marginalized workers. The chapters use a variety of research methods to examine various aspects of the experience of office gossip among marginalized employees including: perceptions of diverse groups regarding workplace gossip, workplace gossip within teams, intersectional experiences of employees from racial minority and LGBTQ+ communities and foreign nationals, experiences of managers from racial minority backgrounds, and experiences in specific fields such as sport and healthcare. This book is of interest to students and researchers of diversity studies, organization research, human resource management, and industrial psychology as well as an important resource for corporate leadership and human resource and DEI departments in corporate organizations.
Office Ladies and Salaried Men: Power, Gender, and Work in Japanese Companies
by Yuko OgasawaraIn large corporations in Japan, much of the clerical work is carried out by young women known as "office ladies" (OLs) or "flowers of the workplace." Largely nameless, OLs serve tea to the men and type and file their reports. They are exempt from the traditional lifetime employment and have few opportunities for promotion. In this engaging ethnography, Yuko Ogasawara exposes the ways that these women resist men's power, and why the men, despite their exclusive command of authority, often subject themselves to the women's control. Ogasawara, a Japanese sociologist trained in the United States, skillfully mines perceptive participant-observation analyses and numerous interviews to outline the tensions and humiliations of OL work. She details the subtle and not-so-subtle ways that OLs who are frustrated by demeaning, dead-end jobs thwart their managers and subvert the power structure to their advantage. Using gossip, outright work refusal, and public gift-giving as manipulative strategies, they can ultimately make or break the careers of the men. This intimate and absorbing analysis illustrates how the relationships between women and work, and women and men, are far more complex than the previous literature has shown.