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Out-thinking Organizational Communications
by Joachim Klewes Dirk Popp Manuela Rost-HeinThis book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges - from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain - that we can be confronted with in our everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.
Out to Work: A History of Wage-Earning Women in the United States
by Alice Kessler-HarrisBasing her observations upon the personal experience of individual American women set against the backdrop of American society, Alice Kessler-Harris examines the effects of class, ethnic and racial patterns, changing perceptions of wage work for women, and the relationship between wage-earning and family roles.
Out to Work: A History Of Wage-earning Women in the United States
by Alice Kessler-HarrisBasing her observations upon the personal experience of individual American women set against the backdrop of American society, Alice Kessler-Harris examines the effects of class, ethnic and racial patterns, changing perceptions of wage work for women, and the relationship between wage-earning and family roles.
Outage
by Ani Balabanyan Edon Vrenezi Lauren Pierce Denzel HankinsonThis study analyzes the impacts of the financial crisis on power sectors in five countries in the region: Armenia, Kyrgyz Republic, Romania, Serbia and Ukraine. Before the financial crisis, these countries faced expected power shortages as a result of large investment gaps. With the financial crisis, GDP dropped, leading to a drop in demand for electricity. The drop in demand created a window of opportunity for meeting investment needs, but the crisis has limited the sources of financing available to the sector. In the post-crisis period, the study concludes that policymakers need to prioritize public spending and create a legal and regulatory environment more conducive to private investment.
Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads
by William MillerToo many companies have let their sales people devolve into an order-taking, customer &“farming&” team where the focus is on following up on inbound leads or just trying to upsell current customers. Outbounding shows them how to power up the sales function with proven strategies that deliver breakthrough results.Many sales organizations have fallen into an overreliance on inbound lead generation. However, when the early and easy inbound leads dry up and marketing and social media efforts stop yielding the results enjoyed previously, the need for outbound activity becomes more crucial than ever. This is the critical time in the life of a business when organizations with a top-notch team trained to sell outbound successfully will rise head and shoulders above the rest. There are no two ways about it, outbound selling can be intimidating even to the most senior rep. Yet that same intimidation around cold calling and outbound sales can be transformed into confident success … if you have the right tools at your disposal. This book equips sales people with the knowledge, training, and road-tested sales tactics to raise the success rate (and even the enjoyment level) of their outbound sales.Outbounding provides sales teams with everything they need to Have the right tools to outbound and not to just harassLearn how to outbound to the C-Suite as well as the manager levelSee prospect meetings less as win-lose battles and more as opportunities to use problem-solving skills Utilize templates and ideas that really work and can be adapted to one&’s own style
Outbreak: Foodborne Illness and the Struggle for Food Safety
by Timothy D. LyttonFoodborne illness is a big problem. Wash those chicken breasts, and you’re likely to spread Salmonella to your countertops, kitchen towels, and other foods nearby. Even salad greens can become biohazards when toxic strains of E. coli inhabit the water used to irrigate crops. All told, contaminated food causes 48 million illnesses, 128,000 hospitalizations, and 3,000 deaths each year in the United States. With Outbreak, Timothy D. Lytton provides an up-to-date history and analysis of the US food safety system. He pays particular attention to important but frequently overlooked elements of the system, including private audits and liability insurance. Lytton chronicles efforts dating back to the 1800s to combat widespread contamination by pathogens such as E. coli and salmonella that have become frighteningly familiar to consumers. Over time, deadly foodborne illness outbreaks caused by infected milk, poison hamburgers, and tainted spinach have spurred steady scientific and technological advances in food safety. Nevertheless, problems persist. Inadequate agency budgets restrict the reach of government regulation. Pressure from consumers to keep prices down constrains industry investments in safety. The limits of scientific knowledge leave experts unable to assess policies’ effectiveness and whether measures designed to reduce contamination have actually improved public health. Outbreak offers practical reforms that will strengthen the food safety system’s capacity to learn from its mistakes and identify cost-effective food safety efforts capable of producing measurable public health benefits.
Outcome-Based Marketing
by John D. LeavyMarket. Succeed. Repeat.Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don't already know the answers to these questions, don't worry-you will.Internet strategist John D. Leavy challenges you to take a new approach to your online marketing-shifting from doing more, to doing more of what works. Using Leavy's outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales."John Leavy's masterful Outcome-Based Marketing is the most complete and accurate guide I'veever read about succeeding on the Internet without making silly and common errors.I simply cannot imagine finding the pot of gold offered online without John's superb information serving as your compass and guide."-Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series"By the time you get down to chapters 20-ish through 25 or so, you'll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you're still working for The Man, or whether you're going to do this for yourself."-Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents"Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition."-Brian Tracy, Author, The Psychology Of Selling "It's not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy's tools help you take your effortsfrom the expense line on your P&L to the investment line on your balance sheet. It's a must-read for anyone using the web to grow their business."-Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin SucksJohn D. Leavy is the founder of InPlainSite Marketing, www.inplainsitemarketing.com, a leading internet presence management firm, where he specializes in developing strategies related to strategic marketing, pay-per-click advertising, social media, web design, and search engine optimization. Learn more about John D. Leavy at www.johnleavy.com.
Outcome-Based Performance Management in the Public Sector
by Elio Borgonovi Eugenio Anessi-Pessina Carmine BianchiThis book highlights the use of an outcome-oriented view of performance to frame and assess the desirability of the effects produced by adopted policies, so to allow governments not only to consider effects in the short, but also the long run. Furthermore, it does not only focus on policy from the perspective of a single unit or institution, but also under an inter-institutional viewpoint. This book features theoretical and empirical research on how public organizations have evolved their performance management systems toward outcome measures that may allow one to better deal with wicked problems. Today, 'wicked problems' characterize most of governmental planning involving social issues. These are complex policy problems, underlying high risk and uncertainty, and a high interdependency among variables affecting them. Such problems cannot be clustered within the boundaries of a single organization, or referred to specific administrative levels or ministries. They are characterized by dynamic complexity, involving multi-level, multi-actor and multi-sectoral challenges. In the last decade, a number of countries have started to develop new approaches that may enable to improve cohesion, to effectively deal with wicked problems. The chapters in this book showcase these approaches, which encourage the adoption of more flexible and pervasive governmental systems to overcome such complex problems. Outcome-Based Performance Management in the Public Sector is divided into five parts. Part 1 aims at shedding light on problems and issues implied in the design and implementation of "outcome-based" performance management systems in the public sector. Then Part 2 illustrates the experiences, problems, and evolving trends in three different countries (Scotland, USA, and Italy) towards the adoption of outcome-based performance management systems in the public sector. Such analyses are conducted at both the national and local government levels. The third part of the book frames how outcome-based performance management can enhance public governance and inter-institutional coordination. Part 4 deals with the illustration of challenges and results from different public sector domains. Finally the book concludes in Part 5 as it examines innovative methods and tools that may support decision makers in dealing with the challenges of outcome-based performance management in the public sector. Though the book is specifically focused on a research target, it will also be useful to practitioners and master students in public administration .
Outcome-Driven Business Architecture: Synergizing Strategies and Intelligence with Architecture
by Amit Tiwary Bhuvan UnhelkarThis book discusses business architecture as a basis for aligning efforts with outcomes. It views BA as complementary to enterprise architecture, where the focus of technological initiatives and inventories is to understand and improve business organization, business direction, and business decision-making. This book provides a practical, long-term view on BA. Based on the authors' consulting experience and industrial research, the material in this book is a valuable addition to the thought processes around BA and EA. The lead author has direct and practical experience with large clients in applying APQC capability framework for undertaking multiple enterprise-wide capability assessments.
Outcome Measures for Effective Teamwork in Inpatient Care
by Donna O. Farley Susan L. Lovejoy Melony E. Sorbero Soeren MattkeAddresses one step in the process of moving from teamwork training to teamwork practices that improve outcomes of care: identifying outcomes that are most likely to be affected as teamwork practices improve in an implementing organization. Discusses a literature search, methods for selecting and testing candidate measures, measures highly rated by clinical experts, and results of measure testing on administrative data of the DoD health system.
Outcomes Based Funding and Race in Higher Education
by Tiffany Jones Sosanya Jones Kayla C. Elliott Latoya Russell Owens Amanda E. Assalone Denisa GándaraThis book examines how Performance or Outcomes Based Funding (POBF) policies impact racial equity in higher education. Over the last decade, higher education has become entrenched in a movement that holds colleges and universities more accountable to its supporters. There are pressures to answer questions about student outcomes and performance, the value of education, the effectiveness of instructors, and the ability of existing leaders to manage efficiently and effectively. It is within this climate that states have adopted POBF policies. Through POBF, public colleges and universities receive state funding through formulas that no longer rely solely on student enrollment, but are instead based on student outcomes. This book provides an overview for policymakers of how racial equity has been addressed, the impact of these approaches, and recommendations for moving forward.
Outcomes over Output: Why customer behavior is the key metric for business success
by Joshua SeidenThis book is a practical guide to using outcomes to guide the work of your team. "Josh's crisp volume brims with insight about how to fly at just the right level - the level of outcomes. If you've ever wondered how M your MVP should be, or how to get more R in your OKRs, this book will help.
Outcycle the Competition: How Chinese Entrepreneurs Compete in Unpredictable Markets
by Donald N. SullSimply sensing and anticipating emerging opportunities and threats is not enough. This chapter shows how companies can move beyond insight to action by deploying the SAPE (sense-anticipate-prioritize-execute) cycle-a system that is particularly well suited to competition in rapidly changing environments.
Outdoor Advertising (Routledge Library Editions: Advertising)
by Richard Nelson Anthony SykesThe poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site. From there the industry has grown apace, and Outdoor Advertising makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story. First published in 1953.
Outdoor Environments for People: Considering Human Factors in Landscape Design
by Patsy Eubanks Owens Jayoung Koo Yiwei HuangOutdoor Environments for People addresses the everyday human behavior in outdoor built environments and explains how designers can learn about and incorporate their knowledge into places they help to create. Bridging research and practice, and drawing from disciplines such as environmental psychology, cultural geography, and sociology, the book provides an overview of theories, such as personal space, territoriality, privacy, and place attachment, that are explored in the context of outdoor environments and, in particular, the landscape architecture profession. Authors share the impact that place design can have on individuals and communities with regard to health, safety, and belonging. Beautifully designed and highly illustrated in full color, this book presents analysis, community engagement, and design processes for understanding and incorporating the social and psychological influences of an environment and discusses examples of outdoor place design that skillfully respond to human factors. As a textbook for landscape architecture students and a reference for practitioners, it includes chapters addressing different realms of people–place relationships, examples of theoretical applications, case studies, and exercises that can be incorporated into any number of design courses. Contemporary design examples, organized by place type and illustrating key human factor principles, provide valuable guidance and suggestions. Outdoor Environments for People is a must-have resource for students, instructors, and professionals within landscape architecture and the surrounding disciplines.
Outdoor Leadership: Technique, Common Sense & Self-Confidence
by John GrahamCovers all aspects of leadership, including forming a personal style, finding courage, making decisions, communicating effectively, building teams, coping with stress, and inspiring others.
Outdoor Leadership Theory and Practice
by Bruce Martin Mary Breunig Mark Wagstaff Marni GoldenbergText for undergraduate courses in outdoor programs and leadership. Reference for outdoor educators at high schools and professional agencies.This unique approach to outdoor and adventure leadership will help students meet current professional standards in the field as they prepare for careers in education and recreation. The students move step by step through the materials and assignments, gaining and demonstrating leadership competencies, which they will document through a portfolio of their course experiences. The development of these portfolios is a highly practical and valuable takeaway for students looking to get a leg up as they ready themselves for their careers.
Outdoor Recreation Management (Routledge Advances in Tourism)
by John Jenkins John PigramIt is now widely recognized that recreation is as important as work. This revealing book analyzes leisure and outdoor recreation in terms of both their management and their wider importance to society. Specifically, it: clarifies the link between leisure, recreation, tourism and resource management reviews contemporary outdoor recreation management and concepts critically examines approaches to outdoor recreation planning and management in diverse recreational settings considers the future of outdoor recreation and the potential influences of economic, social, political and technological developments. Wide-ranging and topical, it considers such issues as motivation and choice, provision for people with special needs, the impact of outdoor recreation on the environment, and outdoor recreation in both urban and rural contexts. This comprehensively revised second edition has many sections rewritten and expanded to reflect contemporary development in leisure and outdoor recreation management in countries such as Australia, Canada, the UK, the US and New Zealand. With an extensive bibliography of more than 500 references and including further reading sections and review questions, it is an essential student purchase and one of the most comprehensive and international accounts of outdoor recreation management available.
Outer Banks Marketplace Inc: An Accounting Simulation for a Closely Held Merchandising Corporation
by Betty BarnettA teaching and study guide for accounting students.
Outgrow: How to Expand Market Share and Outsell Your Competition
by Alex GoldfaynDiscover a simple system for creating predictable organic sales growth in your business-to-business organization.The top predictor of growth is not hiding in your invoices or line items but in your sales behaviors. Based on tens of millions of behaviors logged, tracked, and analyzed by more than 400 clients over 20 years, revenue growth consultant and speaker Alex Goldfayn has developed an actionable system of proactive growth statistically proven to succeed. In Outgrow, Alex shares this system, his clients have implemented to generate 20 to 30 percent annual sales growth year after year. Learn how to easily implement this process and unlock the power of: Focusing on the customers you don&’t interact with regularly to significantly expand your wallet share with them Logging and tracking lightning-fast revenue-generating behaviors Generating analytics that will arm with you with predictors of coming sales growth Guiding salespeople through a powerful mindset shift from selling to customers to helping them Packed with practical tools such as action planning and tracking forms, scorecards, call scripts, and communication strategies, Outgrow is your playbook for outgrowing old, limiting sales beliefs and creating predictable, sustainable, measurable, and organic sales growth.
Outlaw
by Trent LeyshanHow a new generation of outlaw salespeople are rewriting the rulesOutlaw is a guide to what really works in the sales environment. Packed with fresh on-the-ground insights, powerful true stories, bold strategies, and unconventional approaches to selling, it explains how the best salespeople defy the conventional wisdom to achieve stunning success. But it's not just for salespeople. Since we all sell something in one form or another--even ideas--Outlaw is the sales guide for the salesperson in each of us.Outlaw explains that the world's best salespeople don't just sell; they fight for a worthy cause. They don't just pitch the customer; instead, they reframe the customer's and the market's expectations, delivering unique experiences that build value and inspire satisfaction, loyalty, and repeat business. In Outlaw, author and sales expert Trent Leyshan uses straightforward explanations and inspiring case studies to reveal the tools, traits, and skills used by the world's most dynamic and successful sales professionals.Includes effective sales practices for salespeople, as well as account managers, business leaders, consultants, marketers, advertisers, and entrepreneursFeatures proven techniques for overcoming personal limitations, understanding what customers want, and becoming a more passionate, inspiring sales professionalWritten by a sales expert and trainer whose clients include many of Australia's most successful sales-driven firmsPerfect for anyone who works in sales or wants new ways to influence colleagues and customers, Outlaw offers effective strategies and a fresh approach to selling that really works.
Outlaw: Waylon, Willie, Kris, and the Renegades of Nashville
by Michael StreissguthA “compulsively readable” history of how Waylon Jennings, Willie Nelson, and Kris Kristofferson redefined country music (Publishers Weekly, starred review).Outlaw delves into the country music scene of the late ’60s and early ’70s, when three rebels—Waylon Jennings, Willie Nelson, and Kris Kristofferson found themselves in Music City writing songs and vying for record deals. Channeling the unrest of the times, all three Country Music Hall of Famers resisted the music business’s unwritten rules and emerged as leaders of the outlaw movement that ultimately changed the recording industry. This account offers a broad portrait of the outlaw movement in Nashville that includes a diverse secondary cast of characters, such as Johnny Cash, Rodney Crowell, Kinky Friedman, and Billy Joe Shaver, among others.With archival photographs throughout, Outlaw is a comprehensive examination of a fascinating shift in country music, and the three unbelievably talented musicians who forged the way.“[An] engaging cultural history . . . a fascinating chronicle.” —The Washington Post“Riveting.” —The Wall Street Journal
The Outlaw Sea: A World of Freedom, Chaos, and Crime
by William LangewiescheThe open ocean--that vast expanse of international waters--spreads across three-fourths of the globe. It is a place of storms and danger, both natural and manmade. And at a time when every last patch of land is claimed by one government or another, it is a place that remains radically free. With typically understated lyricism, William Langewiesche explores this ocean world and the enterprises--licit and illicit--that flourish in the privacy afforded by its horizons. But its efficiencies are accompanied by global problems--shipwrecks and pollution, the hard lives and deaths of the crews of the gargantuan ships, and the growth of two pathogens: a modern and sophisticated strain of piracy and its close cousin, the maritime form of the new stateless terrorism.This is the outlaw sea that Langewiesche brings startlingly into view. The ocean is our world, he reminds us, and it is wild.
Outlaws and Peace Officers: Memoirs of Crime and Punishment in the Old West
by Stephan BrennanThe West’s most prominent lawmen and criminals tell their stories of fight, death, and survival. In the romantic narrative of the Old West, two larger-than-life characters emerged as the perfect foils for each other—the rampant outlaw and the heroic peace officer. Without the villain, sheriffs would not have needed to uphold the law; and without the sheriff, villains would have had no law to break. Together, both personalities fought, lost, and triumphed amid shootouts, train robberies, and bank holdups against the backdrop of the lawless American frontier. This spectacular collection of true memoirs and autobiographies, told by the very people who lived these criminal and righteous lives during the Old West, reveal the outlaw and peace officer at their worst and best. Watch as Mark Twain introduces notorious gunslinger Jack Slade; hear about Theodore Roosevelt’s encounters with men, women, and game from Roosevelt himself; read sheriff Pat Garrett’s biography of Billy the Kid, the outlaw he killed; and listen as lawmen Bat Masterson and Wyatt Earp describe each other in their own accounts. Including other carefully curated stories by Tom Horn, Cole Younger, and more, Outlaws and Peace Officers invokes danger, honor, and the fight for survival during this perilous but exciting chapter in American history.
Outliers: The Story of Success
by Malcolm Gladwell<P>In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? <P>His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. <P>Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band. Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously delight and illuminate. <P><b>A New York Times Bestseller</b>