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Paryatan Ani Adaratithya Vyavsthapan Kaushalya Second Semester FYBA New NEP Syllabus - RTMNU: पर्यटन आणि आदरातिथ्य व्यवस्थापन कौशल्य दुसरे सत्र एफ.वाय.बी.ए. नवीन एन.इ.पी. अभ्यासक्रम - राष्ट्रसंत तुकडोजी महाराज नागपूर विद्यापीठ
by Prof. Dr. Rakshit Madan Bagdeया पुस्तकात ‘पर्यटन आणि आदरातिथ्य व्यवस्थापन कौशल्ये’ या विषयाची माहिती दिली आहे. यात पर्यटनाचा अर्थ, व्याख्या, स्वरूप आणि विविध प्रकारांविषयी मार्गदर्शन दिलेले आहे. पर्यटक, प्रवासी, अभ्यागत आणि पर्यटनाचे सामाजिक, सांस्कृतिक, आर्थिक आणि पर्यावरणीय परिणाम काय असतात याची माहिती यात समाविष्ट आहे. आदरातिथ्य व्यवस्थापनात ग्राहक सेवा, निवास, हॉटेल व्यवस्थापन, खाद्यपदार्थ, सुरक्षा आणि वितरण प्रणालीचे महत्त्व सांगितले आहे. पर्यटन आणि आदरातिथ्य क्षेत्रात यशस्वी होण्यासाठी आवश्यक उपाय आणि कौशल्ये यावर मार्गदर्शन दिलेले आहे, जेणेकरून विद्यार्थ्यांना या क्षेत्रात चांगले करिअर घडवता येईल.
Parzival's Briefcase
by Tony SmithEveryone talks about the need to restructure organizations to meet new challenges, but until now no one has developed an effective approach to ending employee burnout and "business as usual." Parzival's Briefcase presents a revolutionary but simple strategy: the starting point for change is individual integrity and personal responsibility.Whether the organization is a corporation or a single department, a government agency or a small business, there are six basic practices for adjusting to change--practices that work for everyone in an organization who needs to be understood, motivated, and included on the team.Parzival's Briefcase combines mythology, philosophy, and business theory in its solutions. Just as Parzival in the medieval myth had to learn about himself before he could complete his quest, you must begin today's quest by knowing and trusting yourself. This unique book equips the modern Parzival with a briefcase filled with essential strategies for producing lasting change.
Pashas: Traders And Travellers In The Islamic World (PDF)
by James MatherThe fascinating, forgotten story of when Europe and Islam first met Long before they came as occupiers, the British were drawn to the Middle East by the fabled riches of its trade and the enlightened tolerance of its people. The Pashas, merchants and travelers from Europe, discovered an Islamic world that was alluring, dynamic, and diverse. Ranging across two and a half centuries and through the great cities of Istanbul, Aleppo, and Alexandria, James Mather tells the forgotten story of the men of the Levant Company who sought their fortunes in the Ottoman Empire. Their trade brought to the region not only merchants but also ambassadors and envoys, pilgrims and chaplains, families and servants, aristocratic tourists and roving antiquarians. Unlike the nabobs who gathered their fortunes in Bengal, they both respected and learned from the culture they encountered, and their lives provide a fascinating insight into the meeting of East and West before the age of European imperialism. Intriguing, intimate, and original, Pashas brings to life an extraordinary tale of faraway visitors beguiled by a mysterious world of Islam.
Pasinetti and the Classical Keynesians: Nine Methodological Issues
by Enrico Bellino Sebastiano NerozziRecent economic and financial crises have exposed mainstream economics to severe criticism, bringing present research and teaching styles into question. Building on a solid and vivid tradition of economic thought, this book challenges conventional thinking in the field of economics. The authors turn to the work of Luigi Pasinetti, who proposed a list of nine methodological and theoretical ideas that characterize the Classical Keynesian School. Drawing inspiration from both Keynes and Sraffa, this school has forged a long-standing and ambitious research programme often advocated as a competing paradigm to mainstream economics. Overall, the Classical Keynesian School provides a comprehensive analytical framework into which most non-mainstream schools of thought can be integrated. In this collection, a group of leading scholars critically assess the nine main ideas that, in Pasinetti's view, characterize the Classical-Keynesian approach, evaluating their relevance for both the history of economics and for present economic research.
Pasión por emprender: De la idea a la cruda realidad
by Andy FreireEste libro reúne conocimiento del mejor nivel mundial, experiencias tangibles y guías específicas acerca de cómo ser un emprendedor en países emergentes. ¡Una fórmula ganadora desarrollada por un virtuoso! Jan Boyer, Asesor de la Administración de la Presidencia de los Estados Unidos. Emprender es sin duda un desafío apasionante, y lo es todavía más en Latinoamérica, donde muchas de las fórmulas importadas de otras latitudes simplemente no dan resultado. Por eso, en este libro Andy Freire -máximo referente de los emprendedores argentinos- se propone integrar algunas de sus experiencias personales con conceptos de la teoría del emprendedurismo de las universidades más prestigiosas del mundo, adaptados a la realidad de los países de la región. Cómo reconocer una oportunidad, cómo conseguir capital, qué estrategias utilizar para entrar en el mercado, cómo crear un plan de negocios sólido, cómo armar un equipo de trabajo, qué recursos emplear para afrontar las dificultades que surjan, son algunas de las preguntas que Pasión por emprender plantea y responde.
Pasión y gestión: Claves del ciclo Macri en Boca
by Mauricio MacriLa historia y el análisis de 12 años de gloria xeneize. Pasión y gestión es el relato de la innovación más audaz en la historia del fútbol profesional argentino. Demuestra de manera sencilla y atractiva que categorías conceptuales hasta ahora limitadas al contexto de la empresa, tales como el espíritu emprendedor, la misión y los valores, la capacidad de negociación, los triunfos sustentables, los estilos en la delegación y el control, pueden aplicarse de manera provechosa en diversos proyectos individuales y colectivos. Mauricio Macri fue presidente de Boca Juniors entre 1995 y 2007. Bajo su administración, Boca ganó seis títulos nacionales y diez internacionales, y se convirtió en una marca de proyección mundial, ejemplo de vanguardia del sport management. Semejante éxito deportivo e institucional está basado en el modelo de dirección que Macri puso en práctica, fusionando de manera inteligente la pasión del aficionado con la gestión del empresario. Este libro recoge y analiza esa experiencia y se enriquece con narraciones en las que Macri combina dos voces propias, la del hincha fanático y la del directivo racional, y revela jugosas anécdotas de vestuario.
Un paso a la vez: Detecta y satisface las necesidades de tu negocio para llevarlo al siguiente nivel
by Mike MichalowiczLa herramienta de diagnóstico que llevará tu negocio al siguiente nivel. El reto más grande de una empresa es saber cuál es su reto más grande. Si te encuentras atrapado entre ventas estancadas, renuncias de tu personal y clientes insatisfechos, ¿qué debes arreglar primero? No puedes atenderlo todo al mismo tiempo. El resultado: un negocio atrapado en el círculo vicioso de bomberazos que da prioridad a lo urgente y no a lo importante. Por suerte, Mike Michalowicz, quien ha experimentado los altos y bajos de la vida de un emprendedor, tiene un simple sistema que te ayudará a erradicar esas frustraciones y hacer que tu negocio avance más rápido. Descubrió que las empresas tienen una jerarquía de necesidades, gracias a la cual puedes detectar qué requiere tu atención inmediata. Atiende esa necesidad y tu empresa se levantará automáticamente. Durante la última década, Mike ha desarrollado una visión apasionada, honesta, divertida y práctica que ha sintetizado en disruptivos métodos y estrategias para simplificar la vida de los emprendedores. Ahora, Un paso a la vez ofrece una única y poderosa brújula para los negocios que ha ayudado ya a cientos de empresas a alcanzar el siguiente nivel y que hará lo mismo con la tuya, inmediatamente.
Un paso adelante: Cómo lograr la ventaja competitiva a través del servicio al cliente
by Gabriel Vallejo Lopez Fernando Sánchez Paredes¿Cómo ofrecer la mejor experiencia de servicio al cliente? Fernando Sánchez Paredes y Gabriel Vallejo López responden con detalle este interrogante, presentan ejemplos concretos de mal servicio y revelan una estrategia novedosa para que las organizaciones puedan tomar decisiones teniendo al cliente como eje central de todos los procesos. Los autores hacen uso de su amplia experiencia como conferencistas y asesores para responder preguntas como por qué los clientes abandonan a las empresas, cuáles son las cuatro deficiencias principales del servicio, por qué es tan importante el talento humano, entre otras. Un paso adelante es la mejor herramienta para a las empresas a prestar un servicio de clase mundial.
Pasos de gigante: La información que necesitas para triunfar en la vida y en los negocios, explicada de manera sencilla
by Brian Tracy Margarita PasosBrian Tracy y Margarita Pasos combinan su experiencia para acortar tu camino al éxito y darte los principios que les han permitido a ambos ser conferencistas internacionales, tener negocios exitosos y superar toda clase de obstáculos en el camino.Pasos de gigante es la guía que necesitas para actualizar tu mentalidad y tener la actitud que hace que cualquier persona se convierta, rápidamente, en un ganador. En este libro, Brian y Margarita ayudan a los lectores a acortar su camino y evitar frustraciones. Por eso te enseñarán:El hábito más importante para el éxito y la abundanciaA apagar para siempre ese mecanismo de fracaso que casi todos los emprendedores tienenLas 3 acciones diarias que harán que logres más que el 80 % de las personasLo que sí funciona para lograr el éxito en los negocios.Los principios que aprenderás en este libro son comprobados y han ayudado a millones de personas a conseguir el éxito y a tener bienestar emocional. No reinventes la rueda, toma el camino corto al ser llevado de la mano de estos dos mentores de talla internacional. Permite que Brian y Margarita te enseñen lo que a ellos les ha llevado décadas aprender para crear negocios internacionales y crecer a un ritmo acelerado.Giant StepsBrian Tracy and Margarita Pasos combine their experience to shorten your path to success and give you the principles that have allowed both to become international speakers, have successful businesses and overcome all kinds of obstacles along the way.Giant Steps is the guide you need to upgrade your mindset and have the attitude that makes anyone quickly become a winner. In this book, Brian and Margarita help readers shorten their path and avoid frustration. That's why they will teach you:The most important habit for success and abundance.To turn off forever that failure mechanism that almost all entrepreneurs have.The 3 daily actions that will make you achieve more than 80% of people.What does work to achieve success in business.The principles you will learn in this book are proven and have helped millions of people achieve success and emotional well-being. Don't reinvent the wheel, take the high road by being led by the hand of these two world-class mentors. Let Brian and Margarita teach you what it has taken them decades to learn to create international businesses and grow at an accelerated pace.
Pass It On: What I Learned from Mary Kay Ash
by Jennifer Bickel Cook“A book that is filled with wonderful stories and reveals the warmth and wisdom of one of America’s great entrepreneurs.” —Robert L. Shook, New York Times–bestselling authorIn 1963, Mary Kay Ash opened a door of opportunity for millions of women when she founded her own company, Mary Kay Inc. Through her business model and actions as founder, Ash empowered women who wanted to take control of their own careers, while still being able to keep their faith and families at the top of their priority lists. In this passionate memoir, Mary Kay Museum director emeritus Jennifer Bickel Cook celebrates the international legacy of her friend, mentor, and boss—a woman whose incredible journey in faith shaped her own.With color and vivacity, Pass It On: What I Learned from Mary Kay Ash shares Ash’s productivity habits, eccentricities, and Christian faith. From struggling single mother to founder of a successful Dallas-based company, discover how Ash lived out her personal ideology through the varied stages of her career in this in-depth close-up of the woman behind the makeup.“An affectionate account of her former boss’ life and work.” —New York Post“What great memories! . . . a tremendous tribute to a very special woman.” —Tom Ziglar, CEO of Ziglar, Inc., and proud son of Zig Ziglar“This book is an inspiration to everyone who is blessed to read it! It’s filled with wisdom, timeless principles, and true stories of how Mary Kay Ash deeply impacted the lives of countless thousands by living out her faith testimony in life and in business!” —Kathy Helou, Inner Circle National Sales Director and Emerald National Sales Director
Pass the PMP® Exam
by Sean WhitakerThis is a complete study guide for candidates wishing to sit and pass the Project Management Professional (PMP) credential from the Project Management Institute (PMI). Pass the PMP Exam contains all the information you need to study for and pass the PMP®. In addition to all the information needed to pass the exam, you will also find tips to give insight into how to read and answer questions, and each chapter includes exercises and a multiple-choice quiz to test your understanding of the topics covered. A glossary of key terms is also provided, along with study aids such as mind maps. The author, Sean Whitaker, has managed complex projects in the construction, telecommunications, and IT industries, and shares real-world examples of theory in action from his own career. What you'll learn What is and how to handle integration, scope, time, cost, and quality management How to manage risk, procurement, and stakeholder risk How to manage or work with human resources, communications, and handle ethics and professional conduct How to become eligible for the PMP exam and how to study for it What are some PMP exam taking tips How to handle various PMP exam tasks and puzzle games Who this book is for This book is for experienced project managers looking to capstone their learning with the PMP certification.
The Passage to Europe: How a Continent Became a Union
by Luuk Van MiddelaarAs financial turmoil in Europe preoccupies political leaders and global markets, it becomes more important than ever to understand the forces that underpin the European Union, hold it together and drive it forward. This timely book provides a gripping account of the realities of power politics among European states and between their leaders. Drawing on long experience working behind the scenes, Luuk van Middelaar captures the dynamics and tensions shaping the European Union from its origins until today. It is a story of unexpected events and twists of fate, bold vision and sheer necessity, told from the perspective of the keyplayers - from de Gaulle to Havel, Thatcher to Merkel. Van Middelaar cuts through the institutional complexity by exploring the unforeseen outcomes of decisive moments and focusing on the quest for public legitimacy. As a first-hand witness to the day-to-day actions and decisions of Europe's leaders, the author provides a vivid narrative of the crises and compromises that united a continent. By revisiting the past, he sheds fresh light on the present state of European unification and offers insights into what the future may hold.
Passing It On: Growing Your Future Leaders
by Myles MunroeLeaders everywhere, in arenas big and small, struggle with the desire and, frankly, the need to make sure their vision for the organization they have created or grown continues regardless of circumstances. And the question "what will be my legacy?" is a question all people ask themselves. Myles Munroe has observed that the tendency among leaders is to deal with this question as serious circumstances or retirement loom. Further, it is his belief that this is one of the most important decisions a leader will ever make.This book is a wakeup call. Myles Munroe wants all leaders to focus on building the right team for the future and to make it a top priority because the process is not a quick one. Properly mentoring the right people to ensure the continuation of an organization is actually a process that must be woven into that organization over a span of years or even decades. Chapter topics discussed includeThe Chaos of Transition The Leadership Dilemma Living Beyond Your Generation The Principles of MentoringPASSING IT ON shows how to use the concept of mentoring within an organization to value the distinct talents and abilities of the individuals. Mentoring is the pathway to developing leaders from within; leaders who are in line with the goals of the organization; leaders who are most likely to adopt and carry a vision forward.
Passing the PRINCE2 Exams For Dummies
by Nick GrahamEverything you need to prepare for—and pass—the exams Does the thought of sitting your PRINCE2 exams bring you out in a cold sweat? Fear not. Passing the PRINCE2 Exams For Dummies is your complete guide to preparing for—and passing—the PRINCE2 Foundation and Practitioner exams. It's packed with everything you need to learn from both syllabi, plus good advice on revision techniques. You'll also find example exam questions that enable you to practice, practice, practice. Chapters devoted to revising each of the PRINCE2 Processes (e.g. initiating a project) and Themes (e.g. change) Revision checklists for both Foundation and Practitioner exams tell you exactly what you need to learn in preparation for the exams Extra clarification and plain-English explanations of the more tricky concepts Spot tests to check your understanding as you go Sample Foundation and Practitioner exam questions for each Theme and Process Relax and shake off those exams flashbacks of yesteryear—with this guide, you've got it covered.
Passing the Series 34 Retail Off-Exchange Forex Examination
by Seung KimPassing the Series 34 Retail Off-Exchange Forex Examination by Seung Kim.
Passing the Torch: Preserving Family Wealth Beyond the Third Generation (Bloomberg)
by Ilze AlbertsSustain and grow your family’s capital throughout generations Families need to have vision and foresight to sustain the family’s capital throughout generations. Unfortunately, many of them build wealth effectively but find, near the end of their lives, that it has little sustainability to prepare the next generations that will be the beneficiaries of their hard work. Passing the Torch teaches high net-worth families how to foster a strong family dynamic to be truly generational. Inside, first-generation wealth creators will learn how to create a culture of sustainability and growth and endow subsequent generations with the tools and mindset necessary to prosper. Subsequent generations will learn how to receive the torch, sustain and grow the family’s capital and pass the torch to the next generation. • Discover the importance of emotional intelligence • Learn to view generational wealth from a behavioral lens • Transcend financial instruction to find a sense of purpose and direction • Map out your family’s legacy Whether you’re consulting an advisor or taking matters into your own hands, this is the essential reference you need to sustain wealth for generations to come.
Passing the Torch: Does Higher Education for the Disadvantaged Pay Off Across the Generations?
by David Lavin Paul Attewell Tania Levey Thurston DominaThe steady expansion of college enrollment rates over the last generation has been heralded as a major step toward reducing chronic economic disparities. But many of the policies that broadened access to higher education—including affirmative action, open admissions, and need-based financial aid—have come under attack in recent years by critics alleging that schools are admitting unqualified students who are unlikely to benefit from a college education. In Passing the Torch, Paul Attewell, David Lavin, Thurston Domina, and Tania Levey follow students admitted under the City University of New York’s "open admissions" policy, tracking its effects on them and their children, to find out whether widening college access can accelerate social mobility across generations.Unlike previous research into the benefits of higher education, Passing the Torch follows the educational achievements of three generations over thirty years. The book focuses on a cohort of women who entered CUNY between 1970 and 1972, when the university began accepting all graduates of New York City high schools and increasing its representation of poor and minority students. The authors survey these women in order to identify how the opportunity to pursue higher education affected not only their long-term educational attainments and family well-being, but also how it affected their children’s educational achievements. Comparing the record of the CUNY alumnae to peers nationwide, the authors find that when women from underprivileged backgrounds go to college, their children are more likely to succeed in school and earn college degrees themselves. Mothers with a college degree are more likely to expect their children to go to college, to have extensive discussions with their children, and to be involved in their children’s schools. All of these parenting behaviors appear to foster higher test scores and college enrollment rates among their children. In addition, college-educated women are more likely to raise their children in stable two-parent households and to earn higher incomes; both factors have been demonstrated to increase children’s educational success.The evidence marshaled in this important book reaffirms the American ideal of upward mobility through education. As the first study to indicate that increasing access to college among today’s disadvantaged students can reduce educational gaps in the next generation, Passing the Torch makes a powerful argument in favor of college for all.
The Passion and Discipline of Strategy
by Krzysztof OblojUtilises the experiences of the best companies and leaders in emerging and mature markets to highlight the necessary linkage of passion and discipline in an effective strategy process. Passion motivates and maintains a manager's focus, whilst discipline is necessary to make passion productive and effective.
Passion and Entrepreneurship: Contemporary Perspectives and New Avenues for Research
by Enrico Baraldi Simone Guercini Marcus Lindahl Andrea PernaProviding new perspectives on the interface between passion and entrepreneurship, this book recognizes that entrepreneurship is not just based on the search for profit. Instead, the entrepreneurial experience incorporates more complex processes, often based on less rational behavior motivated by reasons other than revenue. ‘Passion’ refers both to emotional elements that may fuel an entrepreneurial effort as well as something that feeds the business. The book challenges established views and shows the complexity of the link between passion and entrepreneurship. The authors discuss the main implications for businesses, and explore how passion at the individual and community level influences entrepreneurial efforts. Offering case studies from multiple sectors alongside conceptual frameworks, this edited volume is a useful tool for scholars, practitioners, and policymakers working on entrepreneurship.
Passion and Profit: The Dynamics of Soccer Fandom and Management (Business Guides on the Go)
by Edeltraud Hanappi-EggerThis book analyzes the intricate relationship between football fans and clubs, presenting new approaches for those in charge to actively involve fans in club management—a complex task often fraught with emotional tension. Fan communities are spaces for integration and identity formation, but also for exclusion and demarcation. Moreover, the author highlights the resistance of active soccer fan scene towards increasing commercialization of their sport and their skeptical view of powerful institutions. This book therefore emphasizes that the goal of club management should be to develop fans from stakeholders to stakeowners, so that they can take on responsibility as equal participants in club affairs. The author, Edeltraud Hanappi-Egger, introduces the fundamentals of the "fan" phenomenon and outlines paths towards greater transparency and integrity, as well as productive dialogue between clubs and fan communities. This book is targeted at academics, sports managers, and soccer enthusiasts interested in the intersection of fan culture, club management, and the socio-political dimensions of sports.
Passion and Purpose
by Bill George Daniel Gulati W. Oliver Segovia John ColemanGlobalization. Sustainability. Technology. Diversity. Learning. Convergence of the public and private sectors. These are the big issues on the minds of young leaders today-the challenges they most want to, and must, pursue.In Passion and Purpose, dozens of recent Harvard Business School MBAs share personal stories on assuming the mantle of leadership in ways unlike any previous generation. In candid accounts of their successes and setbacks-from launching start-ups to taking on the family business to helping kids in the Arabian Gulf to harnessing new technology and developing clean energy-they reveal how the next generation of ideas, aspirations, and practices are shaping business and redefining leadership around the world.Drawing on insights from a survey of 500 students from top U.S. business schools, Passion and Purpose provides an overview of big, hot-button issues, followed by firsthand accounts from young leaders who are tackling these issues head-on. Their personal stories are rounded out with broader perspectives from established luminaries in business, academia, and the public sector, including Dominic Barton (Managing Director of McKinsey & Company), Nitin Nohria (dean of Harvard Business School), David Gergen (CNN analyst, presidential advisor and director of Harvard's Center for Public Leadership), Carter Roberts (CEO of World Wildlife Fund), and many others.Passion and Purpose offers profound insight into the values and vision of tomorrow's leaders, and inspiration and ideas for all aspiring leaders who hope to lead change in the world.
Passion and Strategy: Novozymes’ Embrace of the UN Sustainable Development Goals
by Andy Zelleke Emilie BillaudThis case explores the sustainability efforts at Novozymes, the world's largest and oldest producer of industrial enzymes. In 2015, the Danish company became the world’s first company known to have crafted a new corporate strategy based on the United Nations Sustainable Development Goals (SDGs). Since then, the company used the SDGs as a lens to screen products, business models, and partnerships, and it prioritized innovation decisions that could deliver extraordinary societal and business impact. This case study asks students to evaluate the success of those efforts and to outline what the company should do going forward.
The Passion Belief Method: Own Your Value & Earn Your Worth in Business
by Megan TullStop coasting on autopilot—with this five-step method filled with &“simple yet effective life changing principles&” (John Gray, PhD). Dolly Parton once said, &“Find out who you are and do it on purpose.&” Many people today have no passionate connection to the routine work they do day in and day out. The good news is that it doesn&’t have to be this way. In The Passion Belief Method, entrepreneur success strategist and in-demand life and business coach and speaker Megan Tull offers practical exercises and methods to help you find your gifts and turn them into work you can be truly passionate about. Megan, who became a single mother after being widowed at an early age, used her passion for raising her young son as the starting point for creating a business that allowed her to stay closer to home but to also triple her income in the first year. Now Megan leans on her experiences to teach you her 5-Step Passion Belief Method. Filled with true stories from Megan&’s many clients and inspiring quotes from other high achievers, speakers, and writers, The Passion Belief Method will teach you how to unlock your inner gifts, overcome your fears, and visualize what you want and who you&’ll be when you have it—then bring that into being.
Passion Capital: The World's Most Valuable Asset
by Paul AlofsPassion Capital is a revolutionary asset that will completely change your idea of how to build long-term success for your career, company, or cause.Ask leaders in any country this essential question: "What is your most valuable asset?" and they may suggest one of three traditional forms of capital - financial, human, or intellectual. These are intelligent, well-meaning answers but they are also completely wrong. More valuable than money, human resources, and intellectual property, Passion Capital is what separates leaders from followers, and innovators from imitators. It is the foundation upon which all other forms of capital are built. Passion is an emotion, but Passion Capital is tangible. It is the energy, intensity, and sustainability leaders use to build lasting value and competitive advantage. Organizations that possess Passion Capital - Apple, Johnson & Johnson, Four Seasons Hotels, the Montreal Canadiens, among others - lead their sectors, while those that rely on established forms of capital may get stuck in neutral and fail to achieve their full potential.Passion Capital presents seven principles for growing and investing in this new asset class and includes over fifty insightful stories drawn from business, not-for-profit, the arts sector, and politics. In this groundbreaking book, veteran business leader Paul Alofs ushers in a whole new way of thinking about the very definition of success and reveals how to acquire the world's most valuable asset and apply it to your career, company, or cause.
The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
by Robbin Phillips Greg Cordell Geno Church John MooreNo passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.