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Schlüsselwerke für die Strategische Kommunikationsforschung
by Olaf Hoffjann Swaran SandhuDie strategische Kommunikationsforschung hat seit jeher Theorien anderer kommunikationswissenschaftlicher Forschungsfelder und wissenschaftlicher Disziplinen aufgegriffen, um mit diesen den eigenen Beobachtungsgegenstand zu beschreiben. Wenn man das als Defizit sehen möchte, beklagt man schnell den fehlenden eigenen Kern des Forschungsfeldes. Der Band „Schlüsselwerke für die strategische Kommunikationsforschung“ versteht dies ausdrücklich als Stärke und wirbt für die Potenziale dieser offenen Vorgehensweise. Wie arm wäre die strategische Kommunikationsforschung ohne Giddens, Goffman, Habermas, Luhmann, Meyer & Rowan, Weick und Co? Daher stehen in dem Band keine Schlüsselwerke der, sondern Schlüsselwerke für die strategische Kommunikationsforschung im Mittelpunkt. Die 42 vorgestellten Schlüsselwerke haben die strategische Kommunikationsforschung in der Vergangenheit geprägt oder haben das Potenzial, sie in den nächsten Jahren nachhaltig zu beeinflussen. Der Band ist in die fünf Abschnitte Strategie & Kommunikation, Gesellschaft & Öffentlichkeit, Organisation & Entscheidung, Wirkungen & Wirklichkeit(en) und Macht & Kritik gegliedert. Jeder Abschnitt beginnt mit einem einführenden Überblicksbeitrag, der die Schlüsselwerke einordnet und einen Überblick über die zentralen Fragen und Diskurse des jeweiligen Forschungsbereichs gibt.
SchmidtCo (A)
by John S. HammondJohn Schmidt's project to convert the information system of his auto parts distribution business is in real trouble, putting his company at risk. He must decide what his decision problem is and set appropriate objectives as well as create a good set of alternatives from which to choose. This case can be used in courses on decision making as well as those that address management of information technology projects.
Schneider Electric: Becoming the Global Specialist in Energy Management
by Rachna Tahilyani John D. MacomberGlobal electrical products company assesses growth and market demands in India. Company must decide between a products acquisition or developing a service business. Students need to be aware of different country conditions, demands on implementation of different strategies, impact on culture. Also discusses energy performance contracting in the context of making India energy generation capability more efficient.
Schneider Electric: Opening Up to External Innovation
by Antonio DavilaSchneider Electric competes in tough but stable markets around energy management, automation, and control of infrastructures ranging from homes to production plants. New technologies and new approaches to serving markets are challenging the status quo. To take advantage of these changes, the company has been experimenting with different organizational structures to take advantage of these radical innovations. The case describes the challenges facing the company as well as the latest iteration of structures and systems. In particular, the company has put together "Innovation at the Edge," which includes tools ranging from corporate venture capital to corporate accelerator. Managers at Schneider Electric have to evaluate whether these tools are enough to fulfill the needs of the company, how to fully take advantage of them, and how to further adapt them.
Scholarly Publishing in the Humanities, 2000-2024: Marketing and Communications Challenges and Opportunities (Marketing and Communication in Higher Education)
by Albert N. GrecoThis book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major challenges confronting the humanities in higher education as well as the opportunities for print and digital publication since 2000. Chapters cover all types of publishing from university to trade presses, libraries, national programs, and self publishing, and focuses on changes in higher education funding, the impact of disruptive technologies such as AI, and the importance of global markets in disseminating new research in the humanities. The author explores these trends and other relevant theories, practices, and examples to achieve a better understanding of why publishing scholarly books and journals in the humanities is, and will remain, a critically important yet complicated component of the higher education landscape.
Scholars, Travellers and Trade: The Pioneer Years of the National Museum of Antiquities in Leiden, 1818-1840
by R. B. HalbertsmaToday, the National Museum of Antiquities in Leiden is internationally known for its outstanding archaeological collections. Yet its origins lie in an insignificant assortment of artefacts used for study by Leiden University. How did this transformation come about?Ruurd Halbertsma has delved into the archives to show that the appointment of Caspar Reuvens as Professor of Archaeology in 1818 was the crucial turning point. He tells the dramatic story of Reuvens' struggle to establish the museum, with battles against rival scholars, red tape and the Dutch attitude of neglect towards archaeological monuments. This book throws new light on the process of creating a national museum, and the difficulties of convincing society of the value of the past.
Scholarship Strategies: Finding and Winning the Money You Need
by Jean O’TooleScholarship Strategies empowers students to be uniquely proactive towards their scholarship search process, enabling them to find more scholarships than with the traditional approach through the guidance and college offices at their schools. The current approach to finding scholarships to reduce college costs is not giving families the results they need. College costs continue to rise and so does student loan debt. As a recipient of an academic college scholarship as well as several outside scholarships, Jean O’Toole was able to attend Wagner College, but she and her family still had to pay for the remainder of her education with student loans. A different approach is needed to provide families with different results. In Scholarship Strategies, Jean simplifies the scholarship application process in easy-to-follow steps which any student can incorporate into their already busy schedules. She provides students and parents with a clear plan to decipher which scholarships have the best chances of winning and should be applied to. This easy-to-follow, out-of-the-box approach was developed over a decade of working with thousands of students, giving students and families ownership of the scholarship search process to build on the efforts that their school counselors are already providing. A future can be designed without college debt, and Scholarship Strategies with its 25 clear strategies, along with 15 additional ways to reduce college costs, helps students live that future.
Scholarship, Practice and Education in Comparative Law: A Festschrift in Honour of Mary Hiscock
by John H. Farrar Vai Io Lo Bee Chen GohThis book examines how law functions in a multitude of facets and dimensions. The contributions shed light on the study of comparative law in legal scholarship, the relevance of comparative law in legal practice, and the importance of comparative law in legal education. The book will particularly appeal to those engaged in the teaching and scholarship of comparative law, and those seeking to uncover the various significant dimensions of the workings of law. The book is organised in three parts. Part I addresses scholarship, with contributors examining comparative legal issues as critique and from a theoretical framework. Part II outlines practice, with contributors discussing the function of comparative law in such comparatively diverse areas as international arbitration, environment, and the rule of law. Part III appraises comparative law in education.
Scholarships, Grants & Prizes 2001
by Peterson’sPeterson's Scholarships, Grants & Prizes contains comprehensive profiles of millions of awards worth billions of dollars --the resource for anyone looking for private aid to help finance a college education. This valuable resource provides up-to-date information on millions of privately funded awards available to college students. It contains detailed profiles of awards, based on ethnic heritage, talent, employment experience, military service, and other categories, that are available from private sources, such as foundations, corporations, and religious and civic organizations.
Scholarships, Grants & Prizes 2013
by Peterson'S PublicationsPeterson's Scholarships, Grants & Prizes 2013 is the must have guide for anyone looking for private aid money to help finance an education. <P><P>This valuable resource provides up-to-date information on millions of privately funded awards available to college students. The comprehensive scholarship and grant profiles include those awards based on ethnic heritage, talent, employment experience, military service, and other categories, which are available from private sources, such as foundations, corporations, and religious and civic organizations. In addition, there are informative articles containing advice on avoiding scholarship scams, winning scholarships with a winning essay, and getting in the minority scholarship mix.
Scholarships, Grants & Prizes 2013
by Peterson'sPeterson's Scholarships, Grants & Prizes 2013 is the must have guide for anyone looking for private aid money to help finance an education. This valuable resource provides up-to-date information on millions of privately funded awards available to college students. The comprehensive scholarship and grant profiles include those awards based on ethnic heritage, talent, employment experience, military service, and other categories, which are available from private sources, such as foundations, corporations, and religious and civic organizations. In addition, there are informative articles containing advice on avoiding scholarship scams, winning scholarships with a winning essay, and getting in the minority scholarship mix.
Scholarships, Grants & Prizes 2013
by Peterson'sPeterson's Scholarships, Grants & Prizes 2013 is the must have guide for anyone looking for private aid money to help finance an education. This valuable resource provides up-to-date information on millions of privately funded awards available to college students. The comprehensive scholarship and grant profiles include those awards based on ethnic heritage, talent, employment experience, military service, and other categories, which are available from private sources, such as foundations, corporations, and religious and civic organizations. In addition, there are informative articles containing advice on avoiding scholarship scams, winning scholarships with a winning essay, and getting in the minority scholarship mix.
Scholarships, Grants & Prizes 2015
by Peterson'sPeterson's Scholarships, Grants & Prizes 2015 is the must have guide for anyone looking for private aid money to help finance an education. This valuable resource provides up-to-date information on millions of privately funded awards available to college students. The comprehensive scholarship and grant profiles include those awards based on ethnic heritage, talent, employment experience, military service, and other categories, which are available from private sources, such as foundations, corporations, and religious and civic organizations. In addition, there are informative articles containing advice on avoiding scholarship scams, winning scholarships with a winning essay, and getting in the minority scholarship mix.
Schon Klinik: Measuring Cost and Value
by Robert S. Kaplan Mary L. Witkowski Jessica A. HohmanThe case illustrates how a leading German hospital group has invested deeply in the measurement of patient-level outcomes and costs, the foundations of a health care value framework. The company launches a pilot project to use time-driven activity-based costing (TDABC) for measuring the cost of total knee replacements. The costing project complements an existing initiative for comprehensive outcomes measurement. The combination of accurate measurement of outcomes and costs empowers local personnel - physicians, nurses, and administrators - to improve the value of care they deliver. It also permits benchmarking across the group's multiple hospital sites to identify best practices that can be shared. The case concludes with a decision on using outcome and cost measurement to inform the adoption of a new recuperative approach that promises to dramatically lower post-surgical length-of-stays.
School Budgeting for Hard Times: Confronting Cutbacks and Critics
by Dr William K. PostonA win-win solution to the battle of the budget Are you challenged to improve your school’s productivity with existing or even diminishing resources? This invaluable reference will show you how to do more with less. Educator William K. Poston, Jr. contends that the needs of curriculum and learning should drive the budgeting process, not the other way around. The solution is implementing performance-based budgeting. This text gives step-by-step instructions for: Using assessment data to determine budget priorities Applying quality enhancement principles to the process Incorporating measurable performance to attain funding
School Choice and the Betrayal of Democracy: How Market-Based Education Reform Fails Our Communities (Rhetoric and Democratic Deliberation #26)
by Robert AsenEvidence shows that the increasing privatization of K–12 education siphons resources away from public schools, resulting in poorer learning conditions, underpaid teachers, and greater inequality. But, as Robert Asen reveals here, the damage that market-based education reform inflicts on society runs much deeper. At their core, these efforts are antidemocratic.Arguing that democratic communities and public education need one another, Asen examines the theory driving privatization, popularized in the neoliberalism of Milton and Rose Friedman, as well as the case for school choice promoted by former secretary of education Betsy DeVos and the controversial voucher program of former Wisconsin governor Scott Walker. What Asen finds is that a market-based approach holds not just a different view of distributing education but a different vision of society. When the values of the market—choice, competition, and self-interest—shape national education, that policy produces individuals, Asen contends, with no connections to community and no obligations to one another. The result is a society at odds with democracy.Probing and thought-provoking, School Choice and the Betrayal of Democracy features interviews with local, on-the-ground advocates for public education and offers a countering vision of democratic education—one oriented toward civic relationships, community, and equality. This book is essential reading for policymakers, advocates of public education, citizens, and researchers.
School Choice and the Betrayal of Democracy: How Market-Based Education Reform Fails Our Communities (Rhetoric and Democratic Deliberation)
by Robert AsenEvidence shows that the increasing privatization of K–12 education siphons resources away from public schools, resulting in poorer learning conditions, underpaid teachers, and greater inequality. But, as Robert Asen reveals here, the damage that market-based education reform inflicts on society runs much deeper. At their core, these efforts are antidemocratic.Arguing that democratic communities and public education need one another, Asen examines the theory driving privatization, popularized in the neoliberalism of Milton and Rose Friedman, as well as the case for school choice promoted by former secretary of education Betsy DeVos and the controversial voucher program of former Wisconsin governor Scott Walker. What Asen finds is that a market-based approach holds not just a different view of distributing education but a different vision of society. When the values of the market—choice, competition, and self-interest—shape national education, that policy produces individuals, Asen contends, with no connections to community and no obligations to one another. The result is a society at odds with democracy.Probing and thought-provoking, School Choice and the Betrayal of Democracy features interviews with local, on-the-ground advocates for public education and offers a countering vision of democratic education—one oriented toward civic relationships, community, and equality. This book is essential reading for policymakers, advocates of public education, citizens, and researchers.
School Choice in an Established Market (Routledge Revivals)
by Stephen GorardFirst published in 1997, this study examines the trend towards markets in UK schools, with a particular focus on fee-paying schools in South Wales, by outlining the varied economic and political arguments both for and against increased parental choice and exploring parents’ real reasons for using fee-paying schools. Stephen Gorard destroys the cosy myth that fee-paying schools are large, successful, charitable institutions catering chiefly for a select group of privileged families. Instead, he reveals them as typically privately owned, coeducational and with fewer than a hundred pupils, based in a poorly-converted residential site with few facilities. It is the first book which allows children’s voices to be heard fully in the context of debates on the choice of a new school. Gorard has gathered the voices of parents and children via observation, interview and survey, comparing them directly and revealing stark differences in the perception of each generation.
School Commercialism: From Democratic Ideal to Market Commodity (Positions: Education, Politics, and Culture)
by Alex MolnarPizza Hut's Book It! program rewards students with pizza for meeting their reading goals. Toys R Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school choir to sing the company's praises while wearing Cisco t-shirts.Kids today face a barrage of corporate messages in the classroom. In School Commercialism, education expert Alex Molnar traces marketing in American schools over the last twenty-five years, raising serious questions about the role of private corporations in public education. Since the 1990s, Molnar argues, commercial activities have shaped the structure of the school day, influenced the curriculum, and determined whether children have access to computers and other technologies. He argues convincingly against advertisers' assertion that their contributions are a win-win proposition for cash-strapped schools and image-conscious companies.From the marketing of unhealthy foods to privatizing reforms such as the Edison Schools and Knowledge Universe, School Commercialism tracks trends that are more pervasive than many parents realize and shows how we might recapture schools to better serve the public interest.
School Communities of Strength: Strategies for Educating Children Living in Deep Poverty
by Peter W. Cookson Jr.An evidence-based plan of action to achieve educational justice for K–12 public school students from families whose income is 50% or more below the US poverty threshold
School Effectiveness and School Improvement
by Bert Creemers Ton Peters Dave ReynoldsSchool effectiveness and school improvement have different origins: School effectiveness is more directed to finding out "what works" in education and "why"; school improvement is practice and policy oriented and intended to change education in the desired direction. However, in their orientation to outcomes, input, processes, and context in education, they also have much in common. In the theoretical part, different orientations have been analysed and combined in a model for effective school improvement. Based on this analysis, an evaluation framework was developed for the analysis of the case studies of school improvement projects in the participating countries. The theoretical model and the results of the analyses of the case studies were combined in a framework of effective school improvement.
School Farms: Feeding and Educating Children (Routledge Studies in Food, Society and the Environment)
by Alshimaa Aboelmakarem Farag, Samaa Badawi, Gurpinder Lalli, and Maya KamareddineThis book highlights the potential of school farms to fight hunger and malnutrition by providing access to locally produced, fresh, and healthy food as well as providing young students with educational opportunities to learn, interact with nature, and develop their skills. Hunger is one of the most pressing concerns we face today and there is a clear need to provide alternative sources of food to feed a fast-growing population. School farms offer a sustainable opportunity to produce food locally in order to feed underprivileged students who rely on school meals as an integral part of their daily diet. Approaching the concept of school farms through four themes, Problem, People, Process, and Place, the book shows how they can play an essential role in providing sustainable and healthy food for students, the critical role educational institutions can play in promoting this process, and the positive impact hands-on farming can have on students' mental and physical wellbeing. Utilizing the authors' personal hands-on experiences, and drawing on global case studies, the book provides a theoretical framework and practical guidance to help with the establishment of school farms and community-based gardening projects and an education system which promotes a sustainable and healthy approach to food, agriculture, and the environment. This book will be essential reading for students and scholars of food security, agriculture, healthy and sustainable diets, education for sustainable development, and urban studies. It will also be of great interest to practitioners and policymakers involved in food policy, developing school and community projects, global health and international development, as well as education professionals.
School Finance and Education Equity: Lessons from Kansas
by Bruce D. BakerThis inspiring account of bipartisan political success delivers an expert breakdown of how and why Kansas—a politically conservative state—was able to craft a stable, balanced, and equitable system of funding for its public schools. Beyond a chronicle of one state&’s achievements, School Finance and Education Equity provides invaluable policy guidance and lays out a blueprint that other states can use to strengthen their own public education systems.Readers are given an insider&’s tour of the Kansas story by Bruce D. Baker, an academic researcher and expert witness in school finance litigation. With more than two decades of involvement with the state, Baker combines historical background, legal analysis, and political and economic contextual data—along with a gleaming wit—to present a thorough, enlightening narrative of Kansas&’s K–12 funding journey.As Baker points out, other states can find much to learn here. He shows that, when it comes to school finance, Kansas serves as an exemplar in aligning resources to meet the promises of its constitution. State leaders rejected the pervasive notion that money doesn&’t matter in education, and they gathered the data to prove that it does. Baker emphasizes that this kind of slow and steady success hinges on the ability of stakeholders to remain involved over time. Continuity is vitally important.Baker&’s account highlights how persistence can overcome opposition, continuity can aid reform, and incremental gains can lead to big change. In an era of national ideological polarization and political and economic volatility, the lessons from Kansas are especially illuminating.
School Personnel Administration/Human Resources: A California Perspective
by Arthur Townley June H. Schmieder-Ramirez<p>Made popular by the Harvard Business School in the 1980s, Human Resources Management has become a fundamental part of any business, and different from other resources in the fact that people must be managed differently than other resources. <p>In an effort to accompany the growth and changing demographics of public education in the United States, School Personnel Administration/Human Resources: A California Perspective draws on the authors’ 70 years of teaching experience to help solve this growing problem. <p>School Personnel Administration/Human Resources: A California Perspective emphasizes the principles and practices of Personnel Management, with a focus on instructional staff and education as a whole.</p>
School Personnel Administration/Human Resources: A California Perspective (Ninth Edition)
by Arthur Townley June SchmiederSchool Personnel Administration/Human Resources: A California Perspective