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Perspektivenorientierte Personalwirtschaft: Einführung in das Personalmanagement aus Arbeitnehmer- und Arbeitgebersicht
by Steffen HillebrechtIn diesem Lehrbuch wählt Steffen Hillebrecht einen innovativen und sehr anwendungsfokussierten Ansatz zur Betrachtung der Personalwirtschaft. Zunächst nimmt der Autor die Perspektive eines Arbeitnehmers ein, mit den Facetten Lebensplanung, Berufswahl, Karriereentscheidungen und Stellensuche. Anschließend werden die Überlegungen des Arbeitgebers skizziert und hierbei die Schnittstellen zu den Arbeitnehmerperspektiven analysiert. In einem weiteren Schritt wird das die Arbeit umgebende System aus Staat, Gesellschaft und Gewerkschaften betrachtet, dessen Teilnehmer ebenfalls ihre Erwartungen an die Arbeit in Unternehmen haben. Abschließend erfolgt eine Einordnung der personalwirtschaftlichen Perspektiven in zukünftige Entwicklungen.Verschiedene Musterrechnungen und Arbeitsvorlagen erleichtern das Nachvollziehen personalwirtschaftlicher Entscheidungen und laden ein, über eigene Karriereperspektiven und deren Konsequenzen nachzudenken.
Perspektivenwechsel in der Digitalisierung: Interdisziplinäre Ansätze für die digitale Epoche
by Detlef WallenhorstDieses Buch bietet einen wertvollen Ansatz für eine neue, ganzheitliche Herangehensweise zur erfolgreichen Gestaltung der Digitalisierung. Diese wird häufig mit technologischem Fortschritt gleichgesetzt oder nur aus technologisch-wirtschaftlicher Sicht betrachtet. Aber sie ist viel mehr als das: Die Digitalisierung beeinflusst alle Bereiche unseres Lebens - wie wir arbeiten, wie wir lernen, wie wir miteinander kommunizieren und vieles mehr. Um die digitale Epoche jedoch gestalten zu können, ist der Dialog und die Zusammenarbeit von Menschen aus unterschiedlichen Bereichen erforderlich.Der Autor deckt hierzu eine Vielzahl von Themen ab, bietet Lösungsvorschläge für die Herausforderungen, die mit der Digitalisierung einhergehen, und gewährt eine erweiterte Sicht auf die technologischen, wirtschaftlichen und gesellschaftlichen Aspekte der Digitalisierung. Denn gerade in der interdisziplinären Zusammenarbeit und der Einbeziehung des kulturellen Kontextes liegen Ansatzpunkte für eine erfolgreiche Gestaltung der Digitalisierung. Er fordert entsprechend einen Perspektivenwechsel für eine neue Zusammenarbeit, um eine ganzheitliche Betrachtung der Digitalisierung zu fördern. Dazu geht das Buch den Fragen nach, welche Anforderungen hierfür zu erfüllen sind und welche Auswirkungen dieser neue Ansatz haben wird.
Perspektivwechsel im Employer Branding: Neue Ansätze für die Generationen Y und Z
by Gero Hesse Roland MattmüllerAusgewiesene Experten analysieren systematisch die Erwartungen, Motive und Verhaltensmuster der Generation Y und Z und entwickeln Ansätze, um die jungen Nachwuchskräfte als Mitarbeiter zu werben bzw. später zu halten. Handlungsempfehlungen für die zielgruppenadäquate Gewinnung und Bindung dieser (zukünftigen) Mitarbeiter und Anspruchsgruppen stehen ergänzend im Mittelpunkt des Buches. Verantwortliche in den Unternehmen erhalten somit konkrete Hilfestellung, die Bedürfnisse und Wünsche dieser Altersgruppen, die bald den Großteil der Erwerbstätigen stellen werden, mit ihrer Unternehmenskultur in Einklang zu bringen und dem zukünftigen Fachkräftemangel vorzubeugen.In der 2. Auflage wurden alle Beiträge überarbeitet. Zahlreiche Fallbeispiele zeigen praxisorientiert auf, wie eine entsprechende Kommunikation zielgruppenspezifisch erfolgreich sein kann, etwa bei Frauen in traditionellen Männerberufen, bei Schülern als jüngste Gruppe oder bei typischen mittelständischen Hidden Champions bzw. (Familien-)Unternehmen.Der Inhalt- Marketing: Das Management aller Zielgruppen- Marke und Branding: Produkt-, Unternehmens- und Arbeitgebermarke- Herausforderungen für das Employer Branding und Konsequenzen- Fallstudien zu aktuellen Herausforderungen im Employer Branding und Personalmarketing- Das „House of Employer Branding“ als Lösungsansatz für die Praxis
Persuadable
by Al PittampalliIn an uncertain world, successful leaders are moving toward a more adaptive way of thinking: persuadability.Persuadability is the genuine willingness and ability to change your mind in the face of new evidence. Being persuadable requires rejecting absolute certainty, treating your beliefs as temporary, and acknowledging the possibility that--no matter how confident you are about any particular option--you could be wrong.In Persuadable, business consultant Al Pittampalli draws on unexpected evidence from social science, history, politics, and other areas to reveal why confidence, consistency, and conviction--usually considered leadership qualities--are increasingly becoming liabilities, while humility, inconsistency, and radical open- mindedness are powerful leadership assets.Unfortunately, all too often our culture sees the willingness to change one's mind as a weakness. Persuadable dispels this myth once and for all by chronicling eminently strong leaders who have changed their minds and, as a result, have achieved exceptional success for themselves, their organizations, or society as a whole. You'll learn how Ray Dalio became one of the most successful hedge fund managers by using the tools of persuadability. How Alan Mullaly saved Ford Motor Company, not by staying the course, but by continually changing course. How one Nobel Prize-winning scientist discovered the cause of ulcers by bravely doubting his own entrenched beliefs. You'll learn how Billy Graham's change of heart helped propel the civil rights movement, and how a young NFL linebacker's radical new position may well alter the world of professional football as we know it.Distilling cutting-edge research from cognitive and social psychology, Persuadable offers the seven practices of persuadable leaders:* Consider the Opposite* Update Your Beliefs Incrementally* Kill Your Darlings* Take the Perspectives of Others* Avoid Being Too Persuadable* Convert Early* Take On Your Own TribeFull of actionable advice, Persuadable is an invaluable guide for today's data-driven, results-oriented leader."Al Pittampalli is leading a new generation of big thinkers. He's willing to show us what works, and he does it with flair and generosity. Read this book and share it. Hurry."--Seth Godin, author of Your Turn"The benefits of persuadability have long been underappreciated. No more, not after this compelling and well-informed account of when and how to change our minds most productively."--Robert B. Cialdini, author of Influence"In a complex decision-making environment, staying the course can often mean marching toward oblivion. That's why Persuadable is so refreshing. This terrific book is full of captivating stories and convincing research about the value of changing your mind--along with practical lessons that can help you quash groupthink, resist confirmation bias, and become a more effective leader."--Daniel H. Pink, author of To Sell Is Human and Drive"Persuadable turns the persuasion industry on its head by suggesting that the key to success is not only how well you persuade others but how open you are to persuasion yourself. Pittampalli is so persuasive that by the end of the book, the idea no longer seems counterintuitive."--Adam Galinsky, professor of business at Columbia Business School and coauthor of Friend and Foe
Persuade
by Philip HeskethLearn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want? Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade: Is written in Philip's trademark humorous, yet well-researched style Draws from scientific and psychological sources Is delivered in short, accessible, bite-sized chapters
Persuade: The 4-Step Process to Influence People and Decisions
by Andres Lares Jeff Cochran Shaun DiganTransform your ability to persuade and negotiate with this practical new resource In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting. In this important book you'll discover: Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions Real world examples and practical exercises to illustrate and practice the concepts discussed A fun yet rigorous approach of a complex subject that can be practically applied in any business situation Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
Persuading with Data: A Guide to Designing, Delivering, and Defending Your Data
by Miro KazakoffAn integrated introduction to data visualization, strategic communication, and delivery best practices.Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience. Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers—from undergraduates to mid-career and executive-level professionals—and has been tested in settings that include academic classes and workplace training sessions.
Persuasion: Convincing Others When Facts Don't Seem to Matter
by Lee Hartley CarterThe secrets to persuading anyone, at work and in life, from a top communication strategist.In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward.So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.Among the counterintuitive secrets you'll learn: * It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them). * Logic alone doesn't work. Stories and emotions are what move us most. * When communicating in a crisis, our first instinct is almost always wrong.Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.
Persuasion: Command Attention / Hold Their Interest / Get What You Want
by Tom GormanWin over colleagues, customers, and clients!To get what you want--be it in business or life--you've got to get people to give it to you. While you can use intimidation, manipulation, and seduction to achieve your objectives, such tactics won't win allies for the long haul. Persuasion outlines the process of influencing others and, most importantly, how to apply it. Inside you'll find answers to questions such as:How much should I reveal about a plan or project?How can I determine someone's true level of interest?How can I discern another's needs--and talk about my own--in a business situation?In today's business world, education, intelligence, and hard work alone won't deliver a win. The ability to persuade is the great differentiator and Persuasion gives the tools needed to seal the deal.
Persuasion
by Michael HattersleyExamines the principles that apply in any persuasive business situation. Describes how to analyze the goals and audience; how to devise a persuasive message; and how to execute a persuasive strategy in writing, presentations, and larger corporate communication tasks.
Persuasion: The Art of Getting What You Want
by Dave Lakhani&“A step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade.&” —Mike Litman, coauthor of Conversations with Millionaires Did you know that the outcome of most persuasive events is determined before you ever say a word? You may know how to sell, but you were probably never taught how to persuade. In this book, expert Dave Lakhani breaks down the persuasion process into easy-to-use steps. You&’ll learn not only how to persuade, but the biology and psychology behind persuasion. This book reveals today&’s most effective persuasion techniques for business professionals. Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty, inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those you&’re trying to persuade. Good persuasion is a practiced art—a carefully orchestrated dance between you and the person you are persuading. Lakhani teaches you the steps in that delicate dance, providing: A map for the persuasive process, from beginning to end A set of persuasion tools and a blueprint for using them Seventeen specific persuasion tactics designed to instantly persuade The Persuasion Equation The Six Tenets of Persuasion Steps for becoming a persuasion expert in just thirty days Quick Persuaders—tools you&’ll master and use every day Persuasion uses hard science to support its theories, citing the opinions of noted neuroscientists, psychologists, and influence professionals, and features examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions. It shows you how to persuade your audience in small, simple steps that proceed to the desired result. Because today&’s prospects are sophisticated and technologically savvy, there&’s information on tech-savvy persuasion methods for use with Web sites, in blogs or teleseminars, or by podcasting to a targeted audience. Learn exactly how to get your message through the electronic clutter facing decision makers today.
Persuasión: El poder excepcional
by María Del MaderoLa persuasión es una de las habilidades más efectivas para construir relaciones personales exitosas y alcanzar lo que deseamos en la vida, con efectos a largo plazo. Convence. Inspira. Seduce. Las técnicas incluidas en este libro son poderosas y eficaces: Influencia, Carisma, Empatía, Magnetismo y Confiabilidad, ¿a quién no le agradaría desarrollar una personalidad con estas características? En Persuasión, sustentado en una amplia investigación y con ejercicios fáciles de aplicar, descubriremos: - Cómo aprender a comunicarnos con intención. - importancia de cuidar nuestra mente y evitar que llegue a ella información negativa. - Las leyes de la persuasión: Contraste, Asociación, Escasez y Expectativa. - Cómo identificar nuestro estilo de aprendizaje y las técnicas de comunicación verbal y no verbal para cada tipo de aprendizaje. - Cómo leer el lenguaje no verbal.
Persuasion And Influence In A Week: How To Persuade In Seven Simple Steps
by Di MclanachanSundayExplore factors that influence, both positively and negatively and discover how influencing is selling MondayUnderstand the power of personality and charisma and ensure you are putting the right message acrossTuesdayUse the Assertiveness Sentence technique to sound more confident in any situationWednesdayDiscover the three elements of communication and how to use them to build rapid, effective rapport with othersThursdayLearn to recognize the internal filters that we all have and utilize them in patterns of persuasionFridayUse NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement SaturdayLearn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula
Persuasion And Influence In A Week: How To Persuade In Seven Simple Steps
by Di McLanachanSundayExplore factors that influence, both positively and negatively and discover how influencing is selling MondayUnderstand the power of personality and charisma and ensure you are putting the right message acrossTuesdayUse the Assertiveness Sentence technique to sound more confident in any situationWednesdayDiscover the three elements of communication and how to use them to build rapid, effective rapport with othersThursdayLearn to recognize the internal filters that we all have and utilize them in patterns of persuasionFridayUse NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement SaturdayLearn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula
Persuasion, Argument, and the Case Method
by William ElletThis chapter provides an overview of how case-based instruction is used in business and professional school settings, and introduces a new approach to case study that will help students gain a quick and constructive understanding of cases and more effectively employ business concepts that are already part of their working knowledge.
The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
by Patrick Renvoise Christophe MorinThe Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.
Persuasion Equation: The Subtle Science of Getting Your Way
by Alan Weiss Mark RodgersHow do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation--a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: Radiate an aura of expertise * Win trust and leverage credibility * Build a business case that appeals to both heart and mind * Adapt for personality, gender, and generational differences * Use language strategically * Perfect the five-step persuasion process * Generate group buy-in * Master organizational politics * And more From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.
Persuasion Ethics Today
by Margaret Duffy Esther ThorsonPersuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
Persuasion I: The Basics
by Richard LueckeThe days of executive command-and-control have given way to a world increasingly characterized by cross-functional teams of peers, joint ventures, and intercompany partnerships. Persuasion has four elements: credibility, understanding of an audience, a solid argument, and effective communication. This chapter gives you steps for strengthening all of these aspects, building your power of persuasion.
Persuasion II: Winning Minds and Hearts
by Richard LueckeEven the most rock-solid case will fail to persuade without a winning presentation. Emotions, perceptions, and predispositions also play major roles in how people make business decisions. To persuade others, you thus need to address your listeners' minds and their hearts. This chapter focuses on strategies for winning both.
Persuasion in Advertising
by John O'Shaugnessy Nicholas O'ShaughnessyEffective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers
Persuasion in Your Life
by Shawn T. Wahl Eric MorrisThis accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl
Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want
by Kurt W. MortensenThis self-help book is designed for those who wish to improve their ability to persuade others. Maintaining that these skills can be learned in a scientifically exact way, Mortensen, who has been teaching persuasion skills as an independent consultant for years, uses an "IQ" test to measure an individual's aptitude for persuasion, and then shows readers how to get results by understanding how others think and then establishing rapport and trust. The author also explains the main obstacles to persuasion, such as talking too much or being motivated by desperation. Additional resources and links to the author's website are also included. (Annotation ©2009 Book News, Inc., Portland, OR : booknews. com)
Persuasive Advertising
by J. Scott ArmstrongWritten by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages (Haworth Marketing Resources Ser.)
by William Winston Jay P GranatHere is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising.Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media.Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners.