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Photographer's Guide to a Lease Assignment
by Tad CrawfordPart of The Photographer's Guide series, this guide provides information about the issues relevant to photographers today. It explains the importance of picking an appropriate location for one's work space, whether it is a home studio for a small business or a rented space for a larger business. This guide includes a sample lease agreement as well as list of negotiation tactics, different types of leases, and varying legal forms for artists.
Photographers Guide to a Lecture Contract
by Tad CrawfordPart of The Photographer's Guide series, this guide provides information about the issues relevant to photographers today. As lecturing can be an important source of income for many photographers, this guide can help ensure that everything goes smoothly. It describes specific details such as transportation, necessary materials, cancellation policies, and location, and includes a sample contract and negotiation checklist.
Photographer's Guide to Book Publishing Contract
by Tad CrawfordPart of The Photographer's Guide series, this classic guide provides information about the issues relevant to photographers today. It acts as a reference for photographer's contracts, negotiating, subsidiary rights publishers, as well as ebook publishers.
Photographer's Guide to A Delivery Memo
by Tad CrawfordPart of The Photographer's Guide series, this guide provides information about the issues relevant to photographers today. It discusses the transfer of photographic work from one party to another and how to ensure accountability and protection of ownership rights. Included are a sample delivery memo and a helpful negotiating checklist.
The Photographer's Guide to Making Money
by Karen DorameThis comprehensive reference guide discusses opening a photography studio from the ground up, what equipment to purchase, how to make the most of marketing, and how to streamline production efforts.
The Photographer's Guide to Marketing and Self-Promotion
by Maria PiscopoVeteran photographer’s rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fifth edition has been thoroughly revised to include the most up-to-date coverage of social media and website development, and includes thirty-seven interviews with top photographers. Readers will learn how to:Create a business planIdentify a marketing messageFind reps and agentsHire a marketing coordinatorDeal with ethical issuesWork with commercial and consumer clientsPlan a budgetCreate an effective portfolioWrite press releasesThe Photographer’s Guide to Marketing and Self-Promotion contains unique information to help professional and aspiring photographers build satisfying, lucrative careers.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
The Photographer's Guide to Negotiating
by Richard WeisgrauNegotiating is a crucial skill for anyone running a business, but they don't teach this art in photography school. The Photographer's Guide to Negotiating gives specific tips for negotiating assignment deals, digital and electronic rights, stock photography sales, contracts, purchases, and more. Interviews with an art buyer, a photographer, and a photographer's rep give photographers extra insight-and maybe even the upper hand in many negotiations. Everyone negotiates in everyday life. This book shows photographers how to take those skills and successfully apply them to business deals.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Photographer's Market 2018: How And Where To Sell Your Photography (Market #2018)
by Noel RiveraDiscover Powerful Secrets of Successful Photographers Thousands of successful photographers have trusted Photographer's Market as a resource for growing their businesses. This edition contains the most comprehensive and up-to-date market contacts for working professional photographers today: magazines, book publishers, greeting card companies, stock agencies, advertising firms, photo contests, and more. In addition to the more than 1,500 individually verified contacts, 2018 Photographer's Market includes:A free 1-year subscription to ArtistsMarketOnline.com, where you can search industry contacts, track your submissions, get the latest photography news, and much moreUp-to-date information on how to start and run a photography business, including how to find clients, who to contact to submit your photos, what types of photos they need, and how to submit both digital and film imagesMarkets for fine art photographers, including hundreds of galleries and art fairs, magazine and book publishers, contests, and moreInformative articles on business topics, such as maintaining records, customers service, trends in photography, gallery partnerships, and what makes a photo marketableInspiring and informative interviews with successful professionals, including wedding, concept, fashion and magazine photographers
The Photographer's Market® Guide To Building Your Photography Business
by Vik OrensteinMake Money Doing What You Love The Photographer's Market Guide to Building Your Photography Business, Second Editionis an all-in-one resource full of practical advice to successfully start or maintain your business. Experienced photographer, studio owner, and photography teacher Vik Orenstein provides you with the skills you need for every aspect of your photography career. Whether you're just starting out, are looking to revamp an existing business, or have been in the business for years, find out how to make the most of every photo you take. In this revised edition, you'll learn how to: Harness the power of digital photography Target your audience through online marketing Find your niche (or shift to a new one) Craft a solid business plan Network professionally with other photographers Showcase and price your work Get support from accountants and lawyers Create a strategic path for your business at every stage And more! Orenstein and other photographers from a variety of specialties give you firsthand insight into the many facets of this evolving field. In addition to more than 100 color photos, you'll find the know-how and encouragement you need to successfully build your portfolio and your career.
The Photographer's Market Guide to Photo Submission and Portfolio Formats
by Michael WillinsThe Photographer's Market Guide to Photo Submission and Portfolio Formats leads you through the Photography-submission-and-selling maze. Picture this, a guide that offers advice on submitting your work, tracking your pictures and selling your photos; business basics, such as releases, contracts, image archiving and invoicing; promotions, with tips on press releases, tearsheets, networking, phone sales and gimmicks; copyright, and the nitty-gritty details on protecting your work and knowing your rights; building a high-impact portfolio, from zippered carriers to electronic presentations and websites; and establishing clients, with advice on approaching ad agencies, publishers, corporations and galleries. Sample letters, releases, packaging and mailing guidelines, and more serve as quick references for your photo-submission needs.
The Photographer's Survival Guide
by Suzanne Sease Amanda Sosa StonePractical, real-world advice for commercial photographersAt last, a down-to-earth, no-nonsense guide that provides guidance and tools for all levels of photographers-from those just starting out to those who want to move to the next level. Turn to this book for ready-to-use guidance on navigating the ins and outs of the industry, including:* Establishing a recognizable style that is all your own * Creating a website and portfolio, including costs, selecting images, and working with a designer* Building, buying, and using contact lists and databases; creating e-mail blasts and printed promotions; and person-to-person meetings with buyers* Estimating, bidding, and negotiating your fee * Doing the job: prep work, the actual shoot, post-production, and billing * Understanding the stock photography businessThe book considers those uncomfortable "What do I do?" moments and presents tips from industry insiders, including how they make buying decisions. The Photographer's Survival Guide is also a resource that lists portfolio makers, website builders, printers, and database services, as well as deadlines for important photography contests. An appendix explains usage terms the savvy photographer must understand. The accompanying CD contains 21 invaluable forms and templates-for an annual budget, a database of contacts, estimate and invoice forms, releases, terms and conditions, and more-that photographers can download.From the Trade Paperback edition.
Photographing Jewish Weddings: A Complete Handbook for Professionals
by Stan TurkelA guide to the culture and traditions of Judaic ceremonies and receptions, this study offers photographers insight and advice for targeting and capturing Jewish weddings. Time lines and schedules are discussed with examples of start-to-finish wedding-day festivities, and a list of the essential images for the different types of weddings#151;such as Orthodox, Hasidic, Modern, Reform, and Conservative#151;emphasize the key elements photographers are not to miss. A special #147;Marketing 101 for Jewish Weddings” section helps photographers reach these potentially lifelong clients and reveals how these weddings, which sometimes fall on weekdays, can boost sales.
Photography Business
by Entrepreneur MagazinePicture Yourself a SuccessIf you have a talent for snapping great pictures, why not turn your hobby into a lucrative business? You can take portraits in a studio or on location, submit photos as a freelancer to newspapers and magazines, frame and display your favorite shots in a gallery, or record special events like weddings and sweet sixteen parties. No matter where your talents and interests lie, you can make a bundle from your work with this expert advice.Learn how to:Set up a functional studio and build a portfolioChoose the right equipment for all types of photos-and find great deals on the cameras and accessories you needFind paying jobs and market yourself professionallyGet great exposure for your work at art festivals, contests, galleries, local businesses and moreProtect yourself from legal concerns such as copyright infringement and privacy issuesWhether you want to earn a little extra money with a part-time business or set yourself up as a full-time, professional photographer, all the information you need to succeed is inside.This kit includes: Essential industry and business-specific startup steps with worksheets, calculators, checklists and more. Entrepreneur Editors' Start Your Own Business, a guide to starting any business and surviving the first three years. Downloadable, customizable business letters, sales letters, and other sample documents. Entrepreneur's Small Business Legal Toolkit.
Photography Careers: Finding Your True Path
by Mark JenkinsonPhotography Careers offers students an indispensable guide to beginning their professional journeys as photographers. This book presents the variety of career options available to those entering the competitive and comprehensive world of photography. With the insight and advice from industry mavens and the author himself, Photography Careers will help you change the way you evaluate your strengths as an artist and find your place in the photography community. Features include: Interviews with successful young professional photographer in a wide range of photographic specialties, from fashion photography to cinematography, and other industry related fields such as retouching, fine art sales, and photo editing Tips for how to find unique approaches in a saturated market Best practices for student looking at graduate programs, a budding career, and as a personal business
Photography for Architects: Effective Use of Images in Your Architectural Practice
by Martine Hamilton KnightWe live in a world driven by images, but with so much visual noise, is anyone really looking? How does an architect ensure their portfolio is within view of the right audience? Photographs are still as vital to architectural practice as they ever were. However, creation and circulation, once in the hands of skilled professionals, is now perceived as being ‘free’ and within easy reach of all. But where is the clarity? What is the message? By setting out the case for curated image making, considered photography may again be placed at the centre of architectural marketing strategies. Photography for Architects guides the reader through various topics: from establishing a visual brand and sharing images online, to producing content in-house and commissioning professionals. It explores the still and moving image, creating books and exhibitions for legacy value, compiling award entries, and engaging with trade press. Little understood aspects regarding legal rights and obligations, ethics, copyright, and licensing images for use are discussed in clear language. Multiple photographic examples and conversations with international practitioners highlight the various themes throughout. Written by a working architectural photographer whose life has been spent in commercial practice, this easy-to-read, richly illustrated guide is essential reading for architects and designers alike who are working with images and image makers.
Photography for Surveyors (Eg Practice Ser.)
by Gareth EvansVisual images play an integral part in the surveying, development and sale of a property. However, obtaining high quality images can often prove a challenging task. Photography for Surveyors provides even the most amateur photographer with the skills required to produce the highest quality images in the day to day surveying environment. With the increasing importance of the visual portfolio and online presence, this book is an essential guide for all those professionals looking to enhance their skills with a camera, and subsequently raise their professional profile.
Photography Your Way: A Career Guide to Satisfaction and Success
by Chuck DelaneyThis book gives you straight-talking advice from a pro on how to build a successful career in photography, said PhotoSource International of the first edition of Photography Your Way. Now distinguished author Chuck DeLaney has updated this classic book to show how digital has increased the power of photography and broadened the options open to anyone who wants a career as a photographer. Rich with seasoned advice and practical tools for developing an individual style, this book is essential for emerging photographers.
The Photojournalist's Guide to Making Money
by Michael SedgeMarket savvy, expert research, and first-rate resources combine to make this book the tutor that can take experienced photojournalists to new heights of success-while showing aspiring photojournalists how to begin their climb in a stimulating and rewarding field. Step-by-step instructions tell how to establish a business, implement the latest research tactics, network with editors and other photo buyers, pitch to television producers, and expand business through lectures and teaching. Extensive sections in Internet marketing detail cutting-edge strategies for tapping into the lucrative photojournalism marketplace.
Photoshop CS2 RAW
by Mikkel AalandThe RAW file format is the uncompressed data file captured by a digital camera's electronic sensor. When your camera saves an image in RAW format, settings like white balance, sharpening, contrast and saturation are not applied to the image but are saved instead in a separate header. Because RAW files remain virtually untouched by in-camera processing, they are essentially the digital equivalent to exposed but undeveloped film. This makes RAW an increasingly popular format with amateur and professional digital photographers, because it affords greater flexibility and control during the editing process-if you know how to work with RAW files. Most digital camera manufacturers supply their own software for converting RAW data, as do some third party vendors. Increasingly, however, the RAW converter of choice is a plug-in included in the latest version of Adobe Photoshop, the most popular and widely-used digital image editing tool in the world. Adobe Photoshop CS2 is emerging as the best place to edit RAW images, and the best way to master this new format is with Photoshop CS2 RAW. An important book dedicated to working with RAW in Photoshop, this comprehensive guide features a unique design that helps readers grasp the subject through visual instruction and prompts. The entire RAW process is explored, from shooting to using the Adobe plug-in converter and new Bridge navigation software. The primary focus of Photoshop RAW is, as the title suggests, Photoshop editing technique: automating RAW workflow, correcting exposures, extending exposure range, manipulating grayscale and working with the new DNG (Digital Negative) open standard that Adobe supports. Presented by photographer Mikkel Aaland, a pioneer of digital photography and author of eight books, including O'Reilly's Photoshop for the Web and the award-winning Shooting Digital, Photoshop CS2 RAW investigates and instructs in an accessible visual style. Required reading for professionals and dedicated photo hobbyists alike.
Photoshop CS6 and Lightroom 4
by Stephen LaskevitchAdobe Photoshop is central to almost all photography workflows and Lightroom has rapidly been adopted as well. Each new version of the software is a milestone in the development of these vital imaging tools, and the 2012 releases are no exception. Photographers often feel overwhelmed when starting with Photoshop; the sheer number of tools and options make it difficult for the novice. There is no shortage of instructional books, yet very few direct the user to the most significant aspects of the program in a way that reflects a real workflow for the photographer. Adobe Certified Instructor Steve Laskevitch has leveraged his experience as a teacher and practitioner to create a guide that provides a clear and effective workflow for editing photographs in Photoshop CS6 and its companions Bridge, Camera Raw, and Lightroom 4. Focusing on the critical elements of the workflow rather than covering every arcane feature, this book is designed to get you working quickly in these applications. In addition to the essential features of these programs, Laskevitch covers new features specific to the 2012 releases, including: Lightroom geocoding-Quickly tag a photo with location data; Photoshop's Blur Gallery (Tilt-Shift, Iris, and Field Blur tools)-Add selective focus and bokeh effects; New development controls in Lightroom and Camera Raw; Recomposing or retouching photos with the Content-aware Move Tool; Publishing to Blurb directly from Lightroom; Video (no longer limited to Photoshop Extended; Adaptive Wide Angle-Make straight lines straight again; Face-Aware Mask Generation-An improvement to Color Range; Intelligent Auto-Correction; Adobe Camera Raw 7-Local controls for White Balance and Noise Reduction; New Black/White and Highlight/Shadow controls
Photovoltaic Industrial Systems
by Elena PapadopoulouThis book investigates the existing situation of photovoltaic systems regarding environmental questions and energy efficiency in the European Industry, particularly the industrial units at the Greek area. A model of energy management based on economical, technical and administrative aspects is proposed in order to combine industrial uses of photovoltaics with environment protection.
Photovoltaics in the Urban Environment: Lessons Learnt from Large Scale Projects
by Bruno Gaiddon Henk Kaan Donna MunroThe concept of cities as potential photovoltaic power plants is rapidly gaining prominence, but until now there has been no large scale study of the impacts of such development on urban fabric and infrastructure, or on inhabitants. This book, based on wide-ranging studies supported by the European Commission and International Energy Agency, is the first to properly address these issues. It sets out by looking at the implications on planning policy of PV in the urban environment, and giving an overview of the implementation and occupation processes. It then moves on to present detailed case studies from a range of European cites, examining the role of large scale PV installations in urban renewal and new urban area development stretching back over 15 years. It ends with a review of technical guidelines for PV, and regulation/legalities surrounding planning, building and grid connection. The book will form an essential resource for planners and developers who are considering including large scale PV in their plans and who want to understand what has (or hasn't) worked, and why. Published with Intelligent Energy
Photovoltaik für die Wohnungswirtschaft: Schnelleinstieg für Architekten und Bauingenieure (essentials)
by Mario H. KrausDie kurze Einführung in die Photovoltaik erleichtert die ersten Schritte bei der Planung einer PV-Anlage. Die wichtigsten Schwerpunkte werden beschrieben, Rechtsgrundlagen und Risikofaktoren benannt. Ein ausführliches Verzeichnis von Literatur und weiteren Quellen ist enthalten.
Photovoltaikanlagen im Steuerrecht: Steuerliche Grundlagen zur Nutzung der Sonnenenergie
by Jürgen K. WittlingerDurch staatliche Förderung (EEG) und stetige Verbesserungen im Wirkungsgrad von Solaranlagen wird diese Form der Energiegewinnung immer attraktiver. Neben der Förderung gilt es, die steuerrechtlichen Vorteile optimal zu nutzen. Das Werk gibt dazu einen praxisnahen Leitfaden.Die 3. Auflage berücksichtigt die zahlreichen Änderungen, die bei der Förderung einer Photovoltaikanlage durch das EEG eingetreten sind. Daraus ergeben sich auch umfangreiche Auswirkungen auf die Besteuerung einer Photovoltaikanlage. Zudem hat die Rechtsprechung bisher noch offene Punkte geklärt.
Photovoltaikanlagen im Steuerrecht: Steuerliche Grundlagen zur Nutzung der Sonnenenergie
by Jürgen K. WittlingerDurch staatliche Förderung (EEG) und stetige Verbesserungen im Wirkungsgrad von Solaranlagen wird diese Form der Energiegewinnung immer attraktiver. Neben der Förderung gilt es, die steuerrechtlichen Vorteile optimal zu nutzen. Das Werk gibt dazu einen praxisnahen Leitfaden.Die 4. Auflage berücksichtigt die zahlreichen Änderungen, die bei der Förderung einer Photovoltaikanlage durch das EEG eingetreten sind. Daraus ergeben sich auch umfangreiche Auswirkungen auf die Besteuerung einer Photovoltaikanlage. Zudem hat die Rechtsprechung bisher noch offene Punkte geklärt.