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Self-determinable Development of Small Islands
by Masahide Ishihara Eiichi Hoshino Yoko FujitaThis book aims to clarify the present situation of the relations between small island countries and territories on the one hand and the great powers, mainland areas, and mega-islands on the other, and explores how small island countries and territories preserve and build their identity under globalization. This book is divided into five parts. The first part presents papers on issues that are related to Okinawa: the American military presence, the formation of a global human network, and the history of and language revitalization in Okinawa. The second part includes papers on security in East Asia and the Pacific Region: the history of and present issues in international relations within the South and East China Sea areas. The third part presents papers on economic issues and social developments on small islands. The fourth part deals with ocean policies and marine resource management in the Pacific Region by the United States, Australia, and Japan. Finally, the fifth part presents papers on the revitalization of three indigenous languages. All the chapters of the book are based on the achievements of the research project "Towards New Island Studies: The Ryukyus as an academic node between East Asia and Oceania" conducted by the International Institute for Okinawan Studies at the University of the Ryukyus. This 5-year project was funded by the Japanese Ministry of Education, Culture, Sports, Science and Technology and aimed to contribute academically to the creation of sustainable and self-determinable societies in small island regions. This work will be extremely useful and informative for readers in small island countries and territories and for researchers who are interested in small island issues to understand the current situation and who wish to consider effectual and feasible solutions.
Self-help Messiah
by Steven WattsAn illuminating biography of the man who taught Americans "how to win friends and influence people" Before Stephen Covey, Oprah Winfrey, and Malcolm Gladwell there was Dale Carnegie. His book, How to Win Friends and Influence People, became a best seller worldwide, and Life magazine named him one of "the most important Americans of the twentieth century." This is the first full-scale biography of this influential figure. Dale Carnegie was born in rural Missouri, his father a poor farmer, his mother a successful preacher. To make ends meet he tried his hand at various sales jobs, and his failure to convince his customers to buy what he had to offer eventually became the fuel behind his future glory. Carnegie quickly figured out that something was amiss in American education and in the ways businesspeople related to each other. What he discovered was as simple as it was profound: Understanding people's needs and desires is paramount in any successful enterprise. Carnegie conceived his book to help people learn to relate to one another and enrich their lives through effective communication. His success was extraordinary, so hungry was 1920s America for a little psychological insight that was easy to apply to everyday affairs. Self-help Messiah tells the story of Carnegie's personal journey and how it gave rise to the movement of self-help and personal reinvention.
Self-management: Understanding Behavioral Competency
by Gian RomaEach year millions of very smart students drop out of high school and college for non-financial reasons. It is a troubling problem that highlights the need for students to be more resilient, prepared, and effective at reaching their goals. How can students position themselves to succeed in this increasingly demanding, changing, and competitive world? One way is to learn and practice the basic behaviors necessary to achieve goals. "Self-Management: Understanding Behavioral Competency" offers an innovative approach to help students achieve their goals by clarifying the behaviors that foster success. Behaviors communicate a great deal. Because certain behaviors lead to better academic performance than others, it is essential for students to learn about the relationship between behavior and academic performance. This "self-study" book introduces a comprehensive self-management model to help students understand their own behavioral decision-making. With this model, the author shows students how their own behavior can affect not only their academic future, but also life after graduation. The book provides a practical framework, "how to" exercises, and self-tests for individuals, families, and schools seeking to establish, assess, or improve behavioral performance. College and high school faculty that teach student development, management, and student success courses should not be without this invaluable training resource.
Self-ownership, freedom, and equality
by G. A. CohenDefenders of capitalism claim that its inequality is the necessary price of the freedom that it guarantees. In that defense of capitalist inequality, freedom is self-ownership, the right of each person to do as he wishes with himself. The author shows that self-ownership fails to deliver the freedom it promises to secure. He thereby undermines the idea that lovers of freedom should embrace capitalism and the inequality that comes with it. In the final chapter he reaffirms the moral superiority of socialism, against the background of the disastrous Soviet experiment.
Self: Setting the Example (SCOPE of Leadership Book Series #2)
by Mike HawkinsHow to cultivate character and mental fitness to run the show. Second in the “most comprehensive treatment of leadership I’ve ever seen by one author” (Jim Kouzes, coauthor of The Leadership Challenge).Self: Setting the Example sets the foundation for the ability to lead others by developing the competencies of great self-leadership. Effective leaders possess intrinsic passion, character, courage, and confidence that others respect and want to follow. When you lead yourself well, operate productively, and think strategically, others notice and are motivated to attain the higher standards you demonstrate.The SCOPE of Leadership book series teaches the principles of a coaching approach to leadership and how to achieve exceptional results by working through people. You will learn a straightforward framework to guide you in developing, enabling, exhorting, inspiring, managing, and assimilating people. Benefit from the wisdom of many years of leadership, consulting, and executive coaching experience. Discover how to develop the competencies that align consistently with great leadership.
Selfie Made: Your Ultimate Guide to Social Media Stardom
by Meridith Valiando RojasHOW DO I MAKE IT BIG ON SOCIAL MEDIA? WHAT IS MY STORY—AND WHO IS MY AUDIENCE? WHAT CONTENT SHOULD I POST TO ACHIEVE #SUCCESS? HOW DO I GO VIRAL…OR HOW LONG WILL IT TAKE ME TO GET NOTICED?Selfie Made is a one-of-a-kind guide to creating a digital identity, finding an audience, and building a powerful brand—your own!—on the Internet. Whether you want to be in front of or behind the camera, produce click-worthy content or start your own business, this book is the place to begin. Written by Meridith Valiando Rojas, the hugely successful (and super friendly IRL) founder of DigiTour who has worked with every major star from YouTube to Musical.ly, this collection of personal anecdotes and professional advice, tricks of the trade and behind-the-screen secrets, will give you everything you need for your social media toolkit.Here, you’ll get to know the true stories behind some of today’s most successful multimedia stars and influencers, including:Max And Harvey - Blake Gray - Danielle CohnBryce Xavier - Lauren Godwin - Nathan TriskaTrevor Moran - Messy Monday - Simon Britton…and others who learned the ropes, beat the odds, and took social media by storm. And so can you!
Selfish, Scared and Stupid
by Kieran Flanagan Dan GregoryAppealing to humans' basic instincts to increase influence,buy-in and results Survival of the species comes down to three basic instincts, saybehavioural research strategists Dan Gregory and KieranFlanagan--fear, self-interest and simplicity. These basichuman behaviours come into play in all types of relationships,including those between businesses and customers. Selfish,Scared and Stupid: Stop fighting human nature and increase yourperformance, engagement and influence, demystifies thesebehaviours and examines the psychology behind why even the bestideas sometimes fail.This book helps businesses design their organisations forreality rather than perfection, and also offers strategies to headoff unprecedented levels of disengagement within, and outside, thebusiness. It answers baffling questions around why the publicsometimes fails to engage despite overwhelming data suggestingotherwise, why so many new products end up on clearance shelves andwhy so many great salespeople often fall short of their monthlytargets.Learn how the survival of the species plays into business,including delusionary realities and the reasons ideas can failDiscover how to offer customers strategic rewards, therebymaking the buying process more attractive to selfish naturesExamine the link between fear and the unknown, includingstrategies for quelling fears and turning them into actionLearn to use a simple mindset to create low-involvementproducts, helping appeal to instinct and making products hard toresistThis provocative book is built on the idea that businesses mustreturn to a more human engagement methodology in order to succeed.It is an informative read for anyone interested in improvinginfluence, growing business reach, improving sales figures orunderstanding the complexities of human behaviour.
Seligram, Inc.: Electronic Testing Operations
by Christopher D. Ittner Robin Cooper Peter B.B. TurneyExplores the obsolescence of a cost system when technology changes. In particular, it asks students to increase the number of cost center and allocation bases. The firm moves from a one-center, direct labor-hour system to a three-center, direct labor-hour and machine-hour systems.
Sell & Re-Sell Your Photos: Learn How to Sell Your Photographs Worldwide
by Rohn Engh Mikael KarlssonSell your photos again and again! Live anywhere. Pick your hours. Be your own boss. Earn more money. See your pictures in print. Discover the freedom of a profitable photo business by learning the secrets behind making and selling editorial stock photography. For more than three decades, industry classic Sell & Re-Sell Your Photos has been giving new and veteran photographers the tools to sell their pictures consistently to markets they enjoy. Rohn Engh's master text, with updates from independent photographer Mikael Karlsson, outlines the time-tested formula for successfully marketing your work to publishers world-wide. This completely revised and expanded 6th edition features up-to-date advice, brand new photos and charts and tables to help you achieve your goals. Learn how to:Create enduring images--the ones photo buyers always needPrice your photos like a professionalFind your niche and corner that marketTake and market your work with modern technologyConfidently submit to agencies and publishersDigitally store your archiveProtect yourself and your photos with basic copyright laws and regulationsIncludes a detailed five-week action plan to get you organized and sellingMaster the stock photography market: Take pictures today that you can sell for many tomorrows to come!
Sell (New, Engaging Titles From 4ltr Press Series)
by Thomas N. Ingram Ramon A. Avila Charles H. Schwepker Michael R. Williams Raymond Buddy W. LaForgeLearn Principles of Selling YOUR Way with SELL5! SELL5's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. <P><P>With the textbook or on its own, SELL Online allows easy exploration of SELL5 anywhere, anytime - including on your device! Collect your notes and create StudyBits(TM) from interactive content as you go to remember what's important. <P><P>Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!
Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition
by Lee B. SalzGame-changing new strategies to outsmart, outmaneuver, and outsell your competition!Salespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions get smaller by the minute and are not always meaningful to buyers.How do you stand out from the pack and not just land the account, but win deals at the prices you want?Lee B. Salz&’s previous ground-breaking, bestselling book, Sales Differentiation, armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.The practical, proven strategies presented in Sell Different! include:How to defeat your toughest competitor (hint: it&’s not who you think it is)An actionable 16-phase plan to reach and engage elusive prospectsFinding more of your best clients (it&’s easier than you think)Acquiring more referrals than you ever dreamed possibleVirtual selling and how to harness its potentialNeutralizing the fear of change that paralyzes buyers and kills dealsStructuring pilot programs that advance your dealsIdentifying the critical person needed to win more deals at the prices you wantSolving closing problems and fixing the real issue limiting your successDissecting and resolving the most challenging sales objection — price!What 99.999% of salespeople don&’t do, but shouldExpanding account relationships to explode revenue and lock out the competitionHow to address a major flaw when comparing salespeople with professional athletesAnd much, much more!If you are a salesperson, executive, or business owner who desires to win more deals at the prices you want, then this book is for you.
Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine
by Ryan SerhantA lively and practical guide to selling anything'Ryan is not only charming and hilarious, he could sell milk to a cow. This book is going to be very helpful and humorous to a lot of people looking to up their business game' Andy Cohen, host of Watch What Happens Live... and New York Times bestselling author of SuperficialRyan Serhant was a shy, jobless hand model when he entered the real estate business in September 2008. Just nine years later, he has emerged as one of the top salespeople in the world and a co-star on Bravo's hit series Million Dollar Listing New York, as well as the star of Sell It Like Serhant. He has become an authority on the art of selling. Whether you are selling a property or a hot tub, golf balls or life insurance, Serhant shares the secrets behind how to close more deals than anyone else, expand your business, and keep clients coming back to you for more.Sell It Like Serhant is the blueprint for how to go from sales scrub to sales machine. Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client. A good salesperson never closes a deal and wonders, "What now?" The next deal is already happening. Serhant shares practical guidance on how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips on: * The Seven Stages of Selling* Getting FKD: How to Be a Time Manager, Not a Time Stealer* Negotiating Like A BOSS* "The One Who...": Everyone Needs a Hook* Pulling the Indecisive Client Forward* And Much More!Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales.Ready, set, GO!'Full of smart tricks and tips to make a seller out of you' PEOPLE.com'Whether you're in real estate or an author, you have to know how to sell yourself and your work. Because if you don't, you can't eat. This book from one of America's hardest hustling salesmen is a crash course into becoming great at it' Ryan Holiday, bestselling author of The Obstacle Is the Way and Ego Is the Enemy
Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine
by Ryan SerhantThis national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business. Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips like: The Seven Stages of Selling How to Find Your Hook; Negotiating Like A BOSS; How to Be a Time Manager, Not a Time Stealer; and much more!Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales. Ready, set, GO!Sell It Like Serhant is a USA Today Bestseller, Los Angeles Times Bestseller, and Wall Street Journal Bestseller.
Sell Like A Spy: The Art of Persuasion from the World of Espionage
by Jeremy HurewitzSecond installment of the international bestseller, The Club.With a foreword by Robert Grenier, former Director of the CIA's Counterterrorism Center, learn the art of influence from the best salespeople in the world—spies. Tapping into the history of intelligence-gathering and his work with former agents of the CIA, FBI, and other federal departments, Jeremy Hurewitz, a foremost corporate sales and security expert, offers field-tested spycraft strategies and government-agency tactics anyone can use to build relationships, persuade, and sell anything.Hurewitz has built his career around CIA case officers, FBI agents, and government officials—people like Steve Romano, former Chief Negotiator of the FBI; Mark Sullivan, former Director of the Secret Service; General Stanley McChrystal (Ret.), former Commander of the Joint Special Operations Command; and John Cipher, former member of the CIA's Senior Intelligence Service. Drawing on in-depth interviews about their skillsets, stunning spy-world anecdotes, and science-backed principles of behavioral intelligence, Hurewitz has created a handbook of lessons and techniques that will strengthen your ability to connect, entice, and make deals—in business and everyday life.Though a spy's targets may be odious—terrorists, criminals, corrupt diplomats, and more—the agent's focus is on cultivating relationships and understanding motivations to gather information, free hostages, or procure money. Elicitation, Radical Empathy, and RPM (Rationalize, Project Blame, and Minimize Fault) are just a few methods in this persuasion playbook from the real world of international espionage.With a foreword by Robert Grenier, former Director of the CIA's Counterterrorism Center, Sell Like a Spy puts James Bond in its dust, making you a true agent of persuasion.
Sell Like the Best
by Stephan SchiffmanSome people are born to sell. Stephan Schiffman is not one of those people. But he is one of the best salespeople around? because he patiently and carefully trained himself to watch born salespeople and learn how they did it. Now this acclaimed sales guru passes these secrets of successful selling on to you: Attitude is money Right attitude, right look Warming up to cold calling Getting the appointment Closing the deal If you follow Stephan Schiffman's winning formula, you can discover the right words and the right approach because you've not only learned to sell'you've learned to sell like the best.
Sell Like the Best
by Stephan SchiffmanSome people are born to sell. Stephan Schiffman is not one of those people. But he is one of the best salespeople around-- because he patiently and carefully trained himself to watch born salespeople and learn how they did it. Now this acclaimed sales guru passes these secrets of successful selling on to you: Attitude is money Right attitude, right look Warming up to cold calling Getting the appointment Closing the deal If you follow Stephan Schiffman's winning formula, you can discover the right words and the right approach because you've not only learned to sell--you've learned to sell like the best.
Sell More Faster: The Ultimate Sales Playbook for Startups (Techstars)
by Amos SchwartzfarbFrom Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1 Most startups fail because they can’t grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn’t have to be this way, and founders don’t need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls. The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding—and now you can, too. Sell More Faster delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers: A comprehensive playbook to identify product market direction and product market fit Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need Models and best practices for sales funnels, pricing, compensation, and scaling A roadmap to create a repeatable and measurable path to find product-market fit Aggregated knowledge from Techstars leaders and industry experts Sell More Faster is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.
Sell More With Sales Coaching
by Peri ShawnSales coaching tools and strategies to help you sell moreSales executives and business leaders are looking for ways to increase their revenues without major changes to their technology, processes or workforce management. When done effectively, sales coaching can be the catalyst that improves sales results, team morale and employee retention. Sell More with Sales Coaching provides results-proven sales coaching material that includes assessment, exercises and sales coaching questions.As a result of applying the tools and strategies in this book, sales leaders and teams will drive higher revenues and performance by:Assessing team members' sales capacitiesDetermining what type of coaching is needed on an individual basisIdentifying sales mistakes being committed by salespeopleCoaching salespeople to avoid committing sales mistakesImproving the quality of sales conversationsIncreasing the quality of conversations within the teamLeveraging the use of CRM during sales coachingThe author's company, the Coaching and Sales Institute, has worked with large sales forces and provided training for the launch of the debit card, and one of the fastest-growing divisions of the Royal Bank of Canada.
Sell More with Science: The Mindsets, Traits and Behaviours That Create Sales Success
by David HoffeldThe groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success.In sales, you need every advantage you can get. In SELL MORE WITH SCIENCE, world-leading expert, David Hoffeld, applies science to selling, sharing his revolutionary three-part system for sure-fire sales success at home, at work, and out in the world.SELL MORE WITH SCIENCE utilizes research studies from social psychology, neuroscience and behavioral economics to reveal actionable insights you can use to grow your sales, achieve more, and stay ahead of the competition. You'll discover: - Two evidence-based mindsets that will help you earn more sales - Seven strategies that will boost your chances of reaching any goal - Powerful principles that will enhance your ability to guide potential clients into positive buying decisions - Ways to win day-to-day interactions - in business and beyond - How to reframe any idea or situation - What it means to sell with integrity - A science-backed formula you can follow to create positive career change - And much more Filled with practical insights and exercises, SELL MORE WITH SCIENCE is a game-changing guide for anyone who wants to take their influence, sales, or career to new heights.
Sell More with Science: The Mindsets, Traits and Behaviours That Create Sales Success
by David HoffeldThe groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success.In sales, you need every advantage you can get. In SELL MORE WITH SCIENCE, world-leading expert, David Hoffeld, applies science to selling, sharing his revolutionary three-part system for sure-fire sales success at home, at work, and out in the world.SELL MORE WITH SCIENCE utilizes research studies from social psychology, neuroscience and behavioral economics to reveal actionable insights you can use to grow your sales, achieve more, and stay ahead of the competition. You'll discover: - Two evidence-based mindsets that will help you earn more sales - Seven strategies that will boost your chances of reaching any goal - Powerful principles that will enhance your ability to guide potential clients into positive buying decisions - Ways to win day-to-day interactions - in business and beyond - How to reframe any idea or situation - What it means to sell with integrity - A science-backed formula you can follow to create positive career change - And much more Filled with practical insights and exercises, SELL MORE WITH SCIENCE is a game-changing guide for anyone who wants to take their influence, sales, or career to new heights.(P) 2022 Penguin Audio
Sell More with Science: The Mindsets, Traits, and Behaviors That Create Sales Success
by David HoffeldThe groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success.Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world&’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and out in the world. Here, Hoffeld utilizes research studies from social psychology, neuroscience, and behavioral economics to reveal actionable insights you can use to grow your sales, achieve more, and stay ahead of the competition. You&’ll discover: • two evidence-based mindsets that will help you earn more sales • seven strategies that will boost your chances of reaching any goal • powerful principles that will enhance your ability to guide potential clients into positive buying decisions • ways to win day-to-day interactions—in business and beyond • how to reframe any idea or situation • what it means to sell with integrity • a science-backed formula you can follow to create positive career change • and much more Filled with practical insights and exercises, Sell More with Science is a game-changing guide for anyone who wants to take their influence, sales, or career to new heights.
Sell Now!
by Stacia Skinner Brandon Yusef ToropovAdaptive Strategies for Today's Changing Marketplace
Sell Now!: Adaptive Strategies for Today's Changing Marketplace
by Stacia Skinner Brandon Yusef ToropovWith the volatile economy, budgets are tight and expectation for increased revenue is higher than ever. Old sales strategies aren’t cutting it in this tough market. Veteran sales trainer Stacia Skinner and Brandon Toporov provide game-changing techniques proven effective for getting and keeping new business and expanding the business in your existing client base.
Sell Online Like a Creative Genius: A Guide for Artists, Entrepreneurs, Inventors, and Kindred Spirits (Like a Creative Genius #1)
by Brainard CareyHow to sell art or anything else online without leaving your home. Whether you’re selling original artwork, jewelry, or a unique product, this is the book for you. Brainard Carey offers advice with solid examples of how building an online business is something every creative person can pursue. Carey draws from his extensive experience and interviews with others to show artists and creative people how to sell their work independently and efficiently. Readers will learn how to establish an online store, develop a presence, promote their goods, and reach customers. Chapter topics include: Designing a website or profile on an existing site Effective marketing strategies Creative ways to advertise your product Building your social media following Finding new customers Real examples of artists and entrepreneurs who succeeded in selling their work online And much more With chapters divided between practical how-tos and case studies, Sell Online Like a Creative Genius™, offers readers both instructive and demonstrative lessons in making their small online business a reality. Everyone can do it with the right tools, and Carey offers an insider’s guide to an otherwise daunting process.
Sell Short: A Simpler, Safer Way to Profit When Stocks Go Down
by Michael ShulmanIn Sell Short, author Michael Shulman demystifies the art of short-selling and reveals how investors can successfully use this approach to profit from busted stocks in both up and down markets. <P><P>Sell Short provides readers with a comprehensive overview of how to capture significant profits with this method by implementing put options in their investment program. And while Shulman focuses on shorting company stocks, he also offers tools and techniques for shorting markets and indices, specific sub-segments of the market, real estate (through REITs), and commodity plays. Filled with real-world examples and detailed case studies, this reliable resource will show readers how money can be made when taking the short side of a trade. Michael Shulman (Rockville, MD) is the Editor of ChangeWave Shorts, a weekly newsletter from InvestorPlace Media that educates and informs readers on short-selling stocks.