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Pinterest Marketing: An Hour a Day
by Jennifer Evans CarioDevelop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. The popular An Hour a Day format uses a detailed how-to approach with case studies, tips, interviews, and more. Learn how craft, implement, measure, and optimize a successful Pinterest marketing plan Explore the factors behind Pinterest's appeal and learn how to develop a plan based on your business's core goals, then implement it and monitor the results Review case studies and interviews with successful Pinterest marketers to use as guidelines for your own campaigns Pinterest Marketing: An Hour a Day gives you the know-how and the confidence to market your business on today's hottest social media platform.
Pinterest Marketing For Dummies
by Kelby CarrTap into the marketing power of PinterestPeople are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to market on Pinterest with this hands-on guide. You'll discover how to launch new products, showcase your brand's personality, seek product approval, run innovative contests, and engage your community in a way that is difficult to replicate on other social networks.Helps you get the most out of marketing on Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards Shows you how to set up an account and boards, how to pin and re-pin, use hashtags and like pins, and integrate your Pinterest activity with your other social networks Reveals how to run contests on Pinterest Gives the lowdown on launching new products Includes tips and techniques for building a community on PinterestMarket with Pinterest, it's fun and easy, and even more so with Pinterest Marketing for Dummies.
Pintura Corporation: The Lena Launch Decision
by John A. Quelch Katherine B. HartmanPintura Corporation: The Lena Launch Decision by John A. Quelch and Katherine B. Hartman
Pioneer Hi-Bred International, Inc.: Supply Management
by Paul Clark Francis J. Aguilar Xin X HeThis case depicts the supply-management practices--including planning, production, and distribution--at Pioneer Hi-Bred International, the world's leader in the genetically engineered hybrid crop-seed industry. Set in the context of a supply-management planning meeting, it reveals conflicting considerations in setting policies for production (what, how much, and where to plant) and distribution. Since the issues are viewed from three independent perspectives--planning, production, and distribution--the case lends itself to role playing.
A Pioneer of Management Research and Education in Japan: Challenges from Kobe University Business School
by Norio Kambayashi Kyohei Hirano Izumi MitsuiThe purpose of this book is to clarify the mission and history of Kobe University Business School (KUBS), not only for the development of management education but also for the familiarization of industry in Japan with the ideas of modern management. Kobe University was the first in Japan to establish a faculty of business administration and has continued to conduct research and education in the field to this day. Under the influence of Germany and the USA, the academic area of management in Japan has achieved unique development not witnessed in other countries. Since 1902, when its predecessor, Kobe Higher Commercial School, was established, KUBS has been a pioneer of research and education in management studies in Japan by overcoming many obstacles and difficulties.Even now in the age of globalization, the spirit of innovation and liberal academic style, from the time of its establishment, are inherent in KUBS, and the faculty members have made great efforts to be innovative in management studies. This book aims to explore the mission and history of KUBS and to elucidate the development process of Japanese-style management research and education by introducing the diverse areas of management studies and the profiles of researchers.
Pioneer Petroleum Corp.
by Richard S. RubackPioneer is an integrated oil company. Its operations include exploration and development, production, transportation, and marketing. The case focuses on Pioneer's cost of capital calculations and its choice between a single company-wide cost of capital or divisional costs of capital. Provides students the opportunity to learn how to calculate a company-wide weighted average cost of capital. An appropriate measure of the cost of equity capital is presented so that students are able to challenge their understanding of key concepts by critiquing the company's measure and suggesting their own.
Pioneering African-American Women in the Advertising Business: Biographies of MAD Black WOMEN (Routledge Studies in the History of Marketing)
by Judy Foster DavisMuch has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Pioneering Economic Reform in China's Special Economic Zones: The Promotion of Foreign Investment and Technology Transfer in Shenzhen (Routledge Revivals)
by Weiping WuFirst published in 1999, this volume assessed the economic situation of Shenzhen in Guangdong Province, China, including its trade connections with Hong Kong and foreign investments in the area. Designated as one of four Special Economic Zones (SEZ) as part of China’s domestic economic reform in 1979, Weiping Wu examines Shenzhen’s economic situation in the context of Hong Kong’s transition just two years prior to publication in 1997. Wu explores the developments in Shenzhen in local policy, labor costs, export performance, domestic linkages and complementarity with Hong Kong as a result of Hong Kong’s closer connection with the Shenzhen trade area. Shenzhen’s suitability can then be assessed in its role as an SEZ to experiment with and digest western technology and management techniques for inland China and as a buffer between China and the wider world.
Pioneering Portfolio Management: An Unconventional Approach to Institutional Investment, Fully Revised and Updated
by David F. SwensenIn the years since the now-classic Pioneering Portfolio Management was first published, the global investment landscape has changed dramatically -- but the results of David Swensen's investment strategy for the Yale University endowment have remained as impressive as ever. Year after year, Yale's portfolio has trumped the marketplace by a wide margin, and, with over $20 billion added to the endowment under his twenty-three-year tenure, Swensen has contributed more to Yale's finances than anyone ever has to any university in the country. What may have seemed like one among many success stories in the era before the Internet bubble burst emerges now as a completely unprecedented institutional investment achievement. In this fully revised and updated edition, Swensen, author of the bestselling personal finance guide Unconventional Success, describes the investment process that underpins Yale's endowment. He provides lucid and penetrating insight into the world of institutional funds management, illuminating topics ranging from asset-allocation structures to active fund management. Swensen employs an array of vivid real-world examples, many drawn from his own formidable experience, to address critical concepts such as handling risk, selecting advisors, and weathering market pitfalls. Swensen offers clear and incisive advice, especially when describing a counterintuitive path. Conventional investing too often leads to buying high and selling low. Trust is more important than flash-in-the-pan success. Expertise, fortitude, and the long view produce positive results where gimmicks and trend following do not. The original Pioneering Portfolio Management outlined a commonsense template for structuring a well-diversified equity-oriented portfolio. This new edition provides fund managers and students of the market an up-to-date guide for actively managed investment portfolios.
Pioneering Works on Extreme Value Theory: In Honor of Masaaki Sibuya (SpringerBriefs in Statistics)
by Nobuaki Hoshino Shuhei Mano Takaaki ShimuraThis book presents the state of the art in extreme value theory, with a collection of articles related to a seminal paper on the bivariate extreme value distribution written by Professor Masaaki Sibuya in 1960, demonstrating various developments of the original idea over the last half-century. Written by active researchers, the unique combination of articles allows readers to gain a sense of the excellence of the field, ranging from theory to practice, and the tradition of theoretical developments motivated by practically important issues such as tsunamis and financial crises. The contributions discuss a range of topics, including the parameter estimation of the generalized beta distribution, resampling with the empirical beta copula, and regression analysis on imbalanced binary data, as well as the semiparametric estimation of the upper bound of extrema, the long-term analysis of extreme precipitation over Japanese river basins, and various rules of thumb in hydrology.
Pioneers: 8 Principles of Business Longevity from Immigrant Entrepreneurs
by Neri Karra SillamanUnlock the principles that drive the remarkable success stories of immigrant entrepreneurs from around the world In Pioneers: 8 Principles of Business Longevity From Immigrant Entrepreneurs, academic, entrepreneur, and consultant, Neri Karra Sillaman, delivers a one-of-a-kind exploration of the remarkable success of immigrant entrepreneurs. The author writes about how immigrants, often starting with limited capital and connections, have built iconic and enduring businesses. Sillaman combines rigorous academic research with compelling case studies and personal experience and narrative to uncover the principles that drive these stunning achievements. Pioneers offers a blueprint for business leaders seeking longevity, profitability, and sustainability in the contemporary marketplace. You'll find: Strategies for building resilient businesses that embrace diversity and inclusion Explanations of the power of community and how you can leverage it for business growth Stories of the importance of creating a legacy that goes beyond mere profit Techniques and actionable advice to turn past failures into future success Exploring the dramatic immigrant success stories powering such well-known brands as Chobani, WhatsApp, and BioNTech, this book is a must-read for entrepreneurs, business leaders, and anyone else interested in the dynamics of immigrant entrepreneurship. Pioneers is a transformative and inspiring business guide that will help you build a company that stands the test of time.
Pioneers for Profit: Foreign Entrepreneurship and Russian Industrialization 1885-1913
by John P. MckayForeign investment increased from 17 percent of the capital of industrial corporations in Imperial Russia in 1880 to 47 percent in 1914, coinciding with the rapid development of Russian industrialization before World War I. John McKay's study, based largely on intensive research in numerous archives and utilizing many previously unexplored private business records, is the first detailed analysis of the impact of foreign enterprise on Russian industry during this period. His conclusions are significant for historians, economists, and those interested in the development of modern industrial society.
Pioneers for Profit: Foreign Entrepreneurship and Russian Industrialization, 1885-1913
by John P. McKayForeign investment increased from 17 percent of the capital of industrial corporations in Imperial Russia in 1880 to 47 percent in 1914, coinciding with the rapid development of Russian industrialization before World War I. John McKay's study, based largely on intensive research in numerous archives and utilizing many previously unexplored private business records, is the first detailed analysis of the impact of foreign enterprise on Russian industry during this period. His conclusions are significant for historians, economists, and those interested in the development of modern industrial society.
Pioneers, Hidden Champions, Changemakers, and Underdogs: Lessons from China's Innovators (The\mit Press Ser.)
by Mark J. Greeven George S. Yip Wei WeiAn insider's view of China's under-the-radar, globally competitive innovators.Chinese innovators are making their mark globally. Not only do such giants as Alibaba and Huawei continue to thrive and grow through innovation, thousands of younger Chinese entrepreneurs are poised to enter the global marketplace. In this book, Mark Greeven, George Yip, and Wei Wei offer an insider's view of China's under-the-radar, globally competitive innovators. The authors, all experts on Chinese innovation, distinguish four types of innovators in China: pioneers, large companies that are globally known; hidden champions, midsize enterprises that are market leaders in their niches; underdogs, technology-driven ventures with significant intellectual property; and changemakers, newer firms characterized by digital disruption, exponential growth, and cross-industry innovations. They investigate what kinds of innovations these companies develop (product, process, or business model), their competitive strategies, and key drivers of innovation. They identify six typical ways Chinese entrepreneurs innovate, including swarm innovation (collectively pursuing opportunities) and rapid centralized decision making. Finally, they look at how Chinese innovators are going global, whether building R&D networks internationally or exporting disruptive business models. The book includes many examples of Chinese innovators and innovations, drawn from a range of companies—from pioneers to changemakers—including Alibaba, Haier, Hikvision, Malong Technology, Weihua Solar, Mobike, and Cheetah Mobile. Greeven, Yip, and Wei offer an essential guide to what makes China a heavyweight competitor in the global marketplace.
Pioneers in Marketing: A Collection of Biographical Essays (Routledge Advances in Management and Business Studies)
by D.G. Brian JonesPioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Pioneers of a Profession: Chartered Accountants to 1879 (Routledge Library Editions: Accounting History #34)
by Jas. C. StewartThis book, first published in 1986, analyses the lives and careers of the founding members of the Institute of Chartered Accountants of Scotland. Contemporary professional accountancy owes its formal beginnings to the nineteenth-century Scottish accountants who formed the first professional bodies, and this book provides valuable insights for the accounting historian on the backgrounds, education, work styles and integrity of those early accountants.
Pioneers of Capitalism: The Netherlands 1000–1800 (The Princeton Economic History of the Western World #132)
by Maarten Prak Jan Luiten van ZandenHow medieval Dutch society laid the foundations for modern capitalismThe Netherlands was one of the pioneers of capitalism in the Middle Ages, giving rise to the spectacular Dutch Golden Age while ushering in an era of unprecedented, long-term economic growth. Pioneers of Capitalism examines the formal and informal institutions in the Netherlands that made this economic miracle possible, providing a groundbreaking new history of the emergence and early development of capitalism.Drawing on the latest quantitative theories in economic research, Maarten Prak and Jan Luiten van Zanden show how Dutch cities, corporations, guilds, commons, and other private and semipublic organizations provided safeguards for market transactions in the state&’s absence. Informal institutions developed in the Netherlands long before the state created public safeguards for economic activity. Prak and van Zanden argue that, in the Netherlands itself, capitalism emerged within a robust civil society that constrained and counterbalanced its centrifugal forces, but that an unrestrained capitalism ruled in the overseas territories. Rather than collapsing under unrestricted greed, the Dutch economy flourished, but prosperity at home came at the price of slavery and other dire consequences for people outside Europe.Pioneers of Capitalism offers a panoramic account of the early history of capitalism, revealing how a small region of medieval Europe transformed itself into a powerhouse of sustained economic growth, and changed the world in the process.
Pioneers of Critical Accounting
by Jim Haslam Prem SikkaThis book celebrates the life and work of Tony Lowe, a pioneer ofcritical accounting. The authors elaborate on the fact that Tony Lowe regardedaccounting as a moral and political practice rather than some dry technicalphenomena because it has serious social consequences. The essays in the bookare written by a global community of Tony's former colleagues and students andshow the value of adopting interdisciplinary perspectives. The essays locateaccounting and business practices in wider social, economic and politicalcontexts to show that Tony's ideas had far reaching applications forregulation, corporation governance, accounting, auditing, the environment,corporate social responsibility, organisational accountability, gender, race,globalization and the functioning of the state. The book is suitable forundergraduate and postgraduate students, scholars and practitioners seeking tofree themselves from the shackles of conventional views about accounting andbusiness practices.
Pioneers of European Integration and Peace 1945-1963: A Brief History with Documents
by Sherrill Brown WellsThis book explores the political risks taken by those farsighted leaders in the postwar period to heal the wounds of hostility and prevent another war.
Pioneers of Sino-Japanese Relations
by Mayumi ItohThis book examines the careers of Liao Chengzhi and Takasaki Tatsunosuke, who were not only the architects of Sino-Japanese economic relations, but also pioneers of contemporary Sino-Japanese relations. Their visions and initiatives offer many insights into the current contentious relations among China, Japan, Russia, and the United States.
Pipe Dreams: The Fight for Canada's Energy Future
by Jacques PoitrasA timely chronicle of how Canada's oil pipelines have become hotbeds for debate about our energy future, Indigenous rights, environmental activism, and east-west political tensions. Pipe Dreams is the dramatic story of the rise and fall of the Energy East pipeline and the broader battle over climate and energy in Canada. The project was to be a monumental undertaking, beginning near Edmonton, AB, and stretching over four thousand kilometres, through Montreal to the Irving Oil refinery in Saint John, NB. Conceived as a back-up plan for the stalled Keystone XL pipeline, it became the crucible for a national debate over the future of oil. In a cross-country journey, Poitras talked to industry executives, prairie ranchers, First Nations chiefs, mayors, premiers, cabinet ministers, and refinery workers. He also explored Canada's perplexing oil relationship with the United States: our industry is literally tied to its American counterpart with sinews of steel. The Energy East pipeline represented a new direction, designed to get Alberta oil sands crude to lucrative world markets. Yet it was promoted in explicitly nationalist terms: the country was said to be reorienting itself along its east-west axis, tying itself together, again, with a great feat of engineering. By the time the journey ended, the story had become a kind of whodunit: Poitras witnessed the slow-motion killing of the fifteen billion dollar project. Unfolding in tandem with clashes over the Trans Mountain pipeline, Energy East's demise heralded a potential turning point not just for a single proposal, but for Canada's carbon economy.Entertaining, informative, and insightful, Pipe Dreams offers a clear picture of the complicated political, environmental, and economic issues that Canadians face.
Pipeline Pedagogy: Teaching About Energy and Environmental Justice Contestations (AESS Interdisciplinary Environmental Studies and Sciences Series)
by Valerie Banschbach Jessica L. RichThe proliferation of pipelines to transport oil and natural gas represents a major area of contestation in the landscape of energy development. Battles over energy pipelines pit private landowners, local community representatives, and environmentalists against energy corporations and industry supporters, sometimes drawing opposition and attention from well beyond the impacted regions, as in the case of the Standing Rock/Dakota Access Pipeline. Stakeholders must navigate complex government regulatory processes, interpret technical and scientific reports, and endure lengthy and expensive court battles. As with other forms of environmental injustice, the contentious construction of pipelines often disproportionately impacts communities of lower economic development, people of color, and indigenous peoples; pipelines also pose potential short and long-term health and safety threats. With the expansion of energy pipelines carrying fracked oil and gas across the United States and abroad, the moment is ripe for teaching about pipeline projects and engaging students and community members in learning about methods for mobilization. Our volume examines pedagogical opportunities, challenges, and interventions that campus-community engagement, and other kinds of community engagement, produce in relation to infrastructuring in the form of pipeline development.
A Pipeline Runs Through It: The Story of Oil from Ancient Times to the First World War
by Keith Fisher'Fascinating revelations' Max Hastings, Sunday Times'An immensely valuable guide to a great and terrible industry' The Economist 'The book I have long been waiting for... Essential reading' Michael KlarePetroleum has always been used by humans: as an adhesive by Neanderthals, as a waterproofing agent in Noah's Ark and as a weapon during the Crusades. Its eventual extraction from the earth in vast quantities transformed light, heat and power. A Pipeline Runs Through It is a fresh, in-depth look at the social, economic, and geopolitical forces involved in our transition to the modern oil age. It tells an extraordinary origin story, from the pre-industrial history of petroleum through to large-scale production in the mid-nineteenth century and the development of a dominant, fully-fledged oil industry by the early twentieth century.This was always a story of imperialist violence, economic exploitation and environmental destruction. The near total eradication of the Native Americans of New York, Pennsylvania and Ohio has barely been mentioned as a precondition for the emergence of the first oil region in the United States. The growth of Royal Dutch-Shell involved the genocidal subjugation of people of the Dutch East Indies and the exploitation of oil in the Middle East arose seamlessly out of Britain's prior political and military interventions in the region. Finally, in an entirely new analysis, the book shows how the British navy's increasingly desperate dependence on vulnerable foreign sources of oil may have been a catalytic ingredient in the outbreak of the First World War.The rise of oil has shaped the modern world, and this is the book to understand it.
PIPEs: A Guide to Private Investments in Public Equity (Bloomberg Financial #56)
by Steven Dresner E. Kurt KimPrivate investments in public equity (PIPEs) offer a practical financing alternative for companies seeking capital and a unique asset for investors. For practitioners who know how to identify and execute transactions, PIPEs present a growing opportunity. This revised and updated guide presents the views, voices, and invaluable expertise of leading practitioners from all specialties in the field. The book is divided into three parts: "The Business of PIPEs," which provides a historical backdrop and overview; "Regulatory Landscape and Structural Alternatives," which details the legal framework and transaction structures; and "Deal Flow," which offers the investor’s perspective on negotiating deals. With detailed discussions, ranging from the origins of the marketplace and deal structures to legal considerations and due diligence, and from finding new opportunities to trading strategies, this book provides a clear window to the inner workings of this active area of the small-cap market. Investors, financial analysts, investment bankers, corporate and securities attorneys, and executives of public companies will find substantial value in the pages of this book.
Piracy in Somalia (A)
by Sophus A Reinert Alissa Davies"As dawn broke over the Indian Ocean on 17 February, 2011, a young Somali fisherman stood on a beach near his home in Garacad, a fishing village in the Mudug region of the North-Eastern semi-autonomous state of Puntland, itself part of the shifting patchwork of overlapping administrations, clans, and fiefdoms often referred to as Somalia, “the world’s most dangerous place.”1 A periodic drought had resulted in an ongoing famine that had cost hundreds of thousands of Somalis their lives, and his stomach grumbled. Gazing out to sea, he faced an agonizing choice. To his right, his small wooden fishing vessel, loaded with rudimentary nets and meager provisions, lay on the beach, ready to set sail. On his left, great commotion surrounded two rusty speedboats that were being loaded with food, petrol, AK-47s, and ammunition, equipment needed to hunt a different sort of prey. Two dozen young men were busily transporting supplies from Land Rovers parked on the nearby dunes, communicating by satellite phones with a larger “mother ship” moored within view off the coast. They were local pirates, and their beach buzzed with news of several large sailing ships heading towards the Gulf of Aden from the Indian Ocean."