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Pixability: Bettina's Board Walk
by Noam Wasserman Yael BraidDescription: Bettina Hein, founder-CEO of Pixability, is meeting with her board of directors to discuss her startup's fundraising prospects and the recent strategic pivot. Though Bettina loves the entrepreneurial exhilaration of "riding a rollercoaster every day," the company's current cash position gives them only a four-month runway. For Bettina, though they can at times be tense, board meetings and their preparation have become an exercise in reflection that gives her encouragement. In her prior startup, SVOX, Bettina learned a lot about managing a board of directors. While she can apply many of those lessons to her experience at Pixability, she's had to continue to develop new practices for portraying the company's progress, and for soliciting advice from her directors while projecting confidence. While preparing for the upcoming meeting, Bettina wonders: How should she structure and lead the meeting? How might her board react to her team's updates? What difficult questions might the board members pose and how should she answer them?
Pixability: Bettina's Board Walk
by Noam Wasserman Yael BraidBettina Hein, founder-CEO of Pixability, is meeting with her board of directors to discuss her startup's fundraising prospects and the recent strategic pivot. Though Bettina loves the entrepreneurial exhilaration of "riding a rollercoaster every day," the company's current cash position gives them only a four-month runway. For Bettina, though they can at times be tense, board meetings and their preparation have become an exercise in reflection that gives her encouragement. In her prior startup, SVOX, Bettina learned a lot about managing a board of directors. While she can apply many of those lessons to her experience at Pixability, she's had to continue to develop new practices for portraying the company's progress, and for soliciting advice from her directors while projecting confidence. While preparing for the upcoming meeting, Bettina wonders: How should she structure and lead the meeting? How might her board react to her team's updates? What difficult questions might the board members pose and how should she answer them?
The Pixar Touch: The Making of a Company
by David A. PriceThe Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the "fraternity of geeks" who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E,and others. David A. Price goes behind the scenes of the corporate feuds between Lasseter and his former champion, Jeffrey Katzenberg, as well as between Jobs and Michael Eisner. And finally he explores Pixar's complex relationship with the Walt Disney Company as it transformed itself into the $7.4 billion jewel in the Disney crown.
Pizza Hut, Inc.
by Patrick J. KaufmannPizza Hut, Inc. is a franchisor of eat-in pizza restaurants. It has decided to enter the home delivery market and is in the process of implementing that strategy. The case traces the development of the home delivery concept at Pizza Hut and the interaction between the franchisor and its powerful franchisees as it attempts to achieve system-wide rollout. Focuses on the management of significant change in a franchise system and on the strategy decision regarding home delivery.
&pizza: Leading an 'Employee-First' Company During a Period of Societal Challenges
by Francesca Gino Jeff Huizinga&Pizza is a pizza chain that in the spring of 2020 finds its business completely up-ended by the COVID-19 crisis and shut-down. Many companies in the restaurant and hospitality sector responded to the crisis by shutting down their operations and laying off employees. &Pizza's leader took a different approach: as the company pivoted mainly to a delivery model, he realized there would be added strain on his employees, and so he decided to not only avoid lay-offs, but to increase wages and provide other benefits to its Tribe (i.e., the employees).
Pizza Success Secrets: The 7 Things You Must Do To Have A Highly Profitable Pizza Business
by Paul BakerTake Control Of Your Profits Pizza turn around guru Paul Baker dares you to examine your pizzerias operations and find the seven things that are eating away at your profits every day. Inside this book you’ll discover… •The one thing you must do right now to instantly raise profits by 10% •The most important piece of equipment you must have if you want to be profitable. Hint… It’s not your ovens. •The secrete reason why your customers stop ordering from you and what to do about it. •The one type of advertising that everyone thinks they have to use that is eating away at your sales. Relying on this is like using a cinder block for a life preserver. •What you’re not doing that’s letting your customers walk out of your pizzeria with $19,350 of your money every year. •The one question you must be able to answer that could turn your pizzeria into a million dollar business.
Place and Professional Practice: The Geographies in Healthcare Work (Global Perspectives on Health Geography)
by Gavin J. Andrews Emma Rowland Elizabeth PeterThis book presents the first single comprehensive analysis of the scope of geographical realities and relevance in health care work. Conceptually, the book conveys how space, place and geographical ideas matter to clinical practice, from the historical beginnings of professional roles and responsibilities in medicine to the present day. In 8 chapters, the book covers healthcare work across a range of job types (including physician, nurse, and multiple technical and therapeutic roles in multiple specialties), and across a range of scales (focusing on global issues and trends, national and regional particularities, urban and rural issues, institutional environments and various community settings). This book is intended for students, teachers, and researchers in geography, social science and various health sciences. Chapter 1 examines how geographical ideas have been central to practitioners' thinking and practice over time. Chapter 2 reviews the scope of contemporary geographical study of health care work. Chapter 3 presents an empirical case study of the geographies in hospital-based ward work. Chapter 4 presents an empirical case study of the geographies in ambulance/rapid response work. Chapter 5 presents a case study of the geographies associated with a high profile case of criminality and neglect in practice. Chapter 6 considers concepts and the geographies in person-centred care. Chapter 7 considers concepts and the geographies in skills attainment.
Place Based Approaches to Sustainability Volume I: Ethical and Spiritual Foundations of Sustainability (Palgrave Studies in Sustainable Business In Association with Future Earth)
by Mara Del Baldo Maria-Gabriella Baldarelli Elisabetta RighiniWithout respecting and nurturing ‘place’ we cannot achieve a state of ecological sustainability. Place-based organizations are not run on a purely materialistic basis. The non-materialistic features of a place, its aesthetics, cultural heritage, community feelings, transcendence, should be integrated into sustainability management. This far-reaching two-volume work breaks with the economic logic of efficiency and profit maximization, and suggests that organizations should inform their sustainability by encompassing feelings of identity with and attachment to place.According to this vision, the editors have compiled scholarly contributions aimed to support the ecological transformation of humankind by exploring both theoretical and practical models that integrate the sense of the place, ethics and spirituality in new ways of organizing of economic and social life. This first volume sets the theoretical direction of the volumes, asking broad aesthetic questions around the ethical and spiritual foundations of sustainability. It will be of interest to scholars, practitioners and students of sustainability, business ethics and spirituality.
Place Based Approaches to Sustainability Volume II: Business, Economic, and Social Models (Palgrave Studies in Sustainable Business In Association with Future Earth)
by Mara Del Baldo Maria-Gabriella Baldarelli Elisabetta RighiniWithout respecting and nurturing ‘place’ we cannot achieve a state of ecological sustainability. Place-based organizations are not run on a purely materialistic basis. The non-materialistic features of a place, its aesthetics, cultural heritage, community feelings, transcendence, should be integrated into sustainability management. This far-reaching two-volume work breaks with the economic logic of efficiency and profit maximization, and suggests that organizations should inform their sustainability by encompassing feelings of identity with and attachment to place.According to this vision, the editors have compiled scholarly contributions aimed to support the ecological transformation of humankind by exploring both theoretical and practical models that integrate the sense of the place, ethics and spirituality in new ways of organizing of economic and social life. This second volume takes the theoretical direction, established in the first model, and puts it into practice withcases from business and society. It will be of interest to scholars, practitioners and students of sustainability, business ethics and spirituality.
Place Branding: Connecting Tourist Experiences to Places
by Pantea Foroudi Chiara Mauri Charles Dennis T C MelewarPlace branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.
Place Branding
by Robert Govers Frank GoThe topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places (Routledge Studies in Marketing)
by Vincent Mabillard Martial Pasquier Renaud VuignierAs part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics.
Place Branding through Phases of the Image
by Staci M. ZavattaroAs places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector public relations and marketing firms. Place branding is taking hold within many organizations, including city governments, yet very few scholars take a public administration approach when exploring the causes and effects of branding practices. In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. She examines how city government entities are undertaking place branding practices, with the realization that relying too much on image rather than a balance between image and substance has serious implications for democratic, collaborative governance. This book creates a workable framework that simultaneously serves as a cautionary tale for building a promotional campaign focused exclusively on image.
Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)
by Waldemar CudnyThis book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region’s soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies.
Place-making and Urban Development: New challenges for contemporary planning and design (Regions and Cities)
by Pier Carlo Palermo Davide PonziniThe regeneration of critical urban areas through the redesign of public space with the intense involvement of local communities seems to be the central focus of place-making according to some widespread practices in academic and professional circles. Recently, new expertise maintains that place-making could be an innovative and potentially autonomous field, competing with more traditional disciplines like urban planning, urban design, architecture and others. This book affirms that the question of 'making better places for people' should be understood in a broader sense, as a symptom of the non-contingent limitations of the urban and spatial disciplines. It maintains that research should not be oriented only towards new technical or merely formal solutions but rather towards the profound rethinking of disciplinary paradigms. In the fields of urban planning, urban design and policy-making, the challenge of place-making provides scholars and practitioners a great opportunity for a much-needed critical review. Only the substantial reappraisal of long-standing (technical, cultural, institutional and social) premises and perspectives can truly improve place-making practices. The pressing need for place-making implies trespassing undue disciplinary boundaries and experimenting a place-based approach that can innovate and integrate planning regulations, strategic spatial visioning and urban development projects. Moreover, the place-making challenge compels urban experts and policy-makers to critically reflect upon the physical and social contexts of their interventions. In this sense, facing place-making today is a way to renew the civic and social role of urban planning and urban design.
Place Marketing and Temporality (ISSN)
by Gary WarnabyMuch city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial ‘product’ that will appeal to particular target audiences. In seeking to achieve this, place marketing campaigns have been criticized for emphasizing generic attributes, such as accessibility, infrastructure and a skilled workforce—which can serve to homogenize places which in reality are very different. However, a city’s distinctive character is a consequence of its history and development over time, and this book analyses the role of these temporal dimensions in place marketing and branding. The book analyses how the past—both material (i.e. the historic built environment) and intangible (i.e. routines, practices and the ‘character’ of the populace)—is appropriated, in order to ‘sell’ the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered from the past—and equally importantly, what is forgotten. Adopting a range of theoretical approaches to understanding temporality in this context, the book will appeal to advanced students, academic researchers and reflexive place branding practitioners by introducing a ‘temporal paradox’ incorporating both fixity (the material and immaterial elements of the city’s past) and fluidity (relating to the creation of the place product as a dynamic assemblage of individual elements and attributes aimed at particular target audiences).
The Place of Glass in Building (John Gloag On Industrial Design Ser.)
by John GloagOriginally published in 1943, The Place of Glass in Building is a comprehensive and compact survey of the structural uses of glass in 20th Century architecture. It gives the facts about the physical properties, the possibilities and the limitations of the glass in common use. It also deals with the attributes of specialised and decorative glass and provides detailed descriptions of the principal types which were manufactured in the UK. Intended for architectural students it may also be of interest to architects, for it is a condensed survey of the progress that has been made in this structural and decorative material.
Place, Pedagogy and Play: Participation, Design and Research with Children
by Matluba KhanPlace, Pedagogy and Play connects landscape architecture with education, psychology, public health and planning. Over the course of thirteen chapters it examines how design and research of places can be approached through multiple lenses – of pedagogy and play and how children, as competent social agents, are engaged in the process of designing their own spaces – and brings a global perspective to the debate around child-friendly environments. Despite growing evidence of the benefits of nature for health, wellbeing, play and learning, children are increasingly spending more time indoors. Indeed, new policy ideas and public campaigns suggest how children can become better connected with nature, yet linking outdoor space to pedagogy is largely overlooked in research. By focusing on three themes within these debates, place and play; place and pedagogy; and place and participation, this book explores a variety of angles to show that best practice requires dialogue between research disciplines, designers, educationists and psychologists, and a move beyond seeing the spaces children inhabit as the domain only of childhood professionals. Through illustrated case studies this book presents a wider picture of the state of childhood today, and offers practical solutions and further research avenues that promote a more holistic and internationally focused perspective on place, pedagogy and play for built-environment professionals. Chapter 12 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Place, Productivity, and Prosperity: Revisiting Spatially Targeted Policies for Regional Development
by Arti Grover Somik Lall William MaloneyPlace matters for productivity and prosperity. Myriad factors support a successful place, including not only the hard infrastructure such as roads, but also the softer elements such as worker skills, entrepreneurial ability, and well-functioning institutions. History suggests that prosperous places tend to persist, while “left behind†? regions, or those hurt by climatic, technological, or commercial shocks, struggle to catch up. This division gives rise to demands to “do something†? about the subsequent spatial inequality. Such pressures often result in costly spatially targeted policies whose outcomes disappoint because of a lack of analysis of the underlying barriers to growth and structural transformation and a fair appraisal of the possibility of overcoming them. The latest volume of the World Bank Productivity Project series, Place, Productivity, and Prosperity: Revisiting Spatially Targeted Policies for Regional Development makes three broad contributions. First, it provides new analytical and empirical insights into the three drivers of economic geography—agglomeration economies, migration, and distance—and the way in which they interact. Second, it argues that these forces are playing out differently in developing countries than they have in advanced countries: urbanization is not accompanied by structural transformation, leaving cities simply crowded and accruing all the negative aspects of urbanization without being productively concentrated. Long-term amelioration of poverty in lagging regions requires advancing the overall national agenda of structural change and productivity growth. Third, the volume provides a heuristic framework with which to inform policy makers’ assessments of place-based policy proposals, enabling them to identify the regions in which policy is likely to have an impact and those that are nonviable; to clarify the implications of various policy options; to think critically about policy design priorities, including necessary complementary policies to, for instance, infrastructure investment; and to navigate implementation challenges.
Place to Shine, A: Bringing Special Gifts To Light
by Arden Hills Daniel S HansonFirst published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Places
by Simon AnholtPlace branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding
Places of Pain and Shame: Dealing with 'Difficult Heritage' (Key Issues in Cultural Heritage)
by William Logan Keir ReevesPlaces of Pain and Shame is a cross-cultural study of sites that represent painful and/or shameful episodes in a national or local community’s history, and the ways that government agencies, heritage professionals and the communities themselves seek to remember, commemorate and conserve these cases – or, conversely, choose to forget them. Such episodes and locations include: massacre and genocide sites, places related to prisoners of war, civil and political prisons, and places of ‘benevolent’ internment such as leper colonies and lunatic asylums. These sites bring shame upon us now for the cruelty and futility of the events that occurred within them and the ideologies they represented. They are however increasingly being regarded as ‘heritage sites’, a far cry from the view of heritage that prevailed a generation ago when we were almost entirely concerned with protecting the great and beautiful creations of the past, reflections of the creative genius of humanity rather than the reverse – the destructive and cruel side of history. Why has this shift occurred, and what implications does it have for professionals practicing in the heritage field? In what ways is this a ‘difficult’ heritage to deal with? This volume brings together academics and practitioners to explore these questions, covering not only some of the practical matters, but also the theoretical and conceptual issues, and uses case studies of historic places, museums and memorials from around the globe, including the United States, Northern Ireland, Poland, South Africa, China, Japan, Taiwan, Cambodia, Indonesia, Timor and Australia.
Places of the Imagination: Media, Tourism, Culture
by Stijn ReijndersRecent years have seen an explosive growth in the phenomenon of people visiting locations from popular novels, films or television series. Places of the Imagination presents a timely and insightful analysis of this form of media tourism, exploring the question of how best to explain the increasing popularity of media tourism within contemporary culture. Drawing on extensive empirical and interview material, this book examines the representation of landscapes in popular narratives that have inspired media tourism, whilst also investigating the effects over time of such tourism on local landscapes, and the processes by which tourists appropriate the landscape, experiencing and accommodating them into their imagination. Oriented around three central case studies of popular television detective shows, famous films and classic literature, Places of the Imagination develops a new theoretical understanding of media tourism. As such, it will appeal to sociologists and cultural geographers, as well as those working in the fields of media and cultural studies, popular and fan culture, tourism and the sociology of leisure.
Placing Strategic Bets: The Portfolio Approach--Measuring and Managing Innovation Risk
by Harvard Business Review PressCompany strategy describes how an enterprise aims to differentiate itself in the marketplace. It's up to company leaders to articulate both a strategy and the areas within which they will support innovative ideas and projects. Like a share of corporate stock, every project has a unique risk-return profile. Decision makers need a method for measuring and managing the risk and return characteristics of innovative initiatives. This chapter discusses portfolio and risk management. This chapter was originally published as chapter 10 of "Harvard Business Essentials: The Innovator's Toolkit."
Placing the Social Economy (Routledge Studies In Contemporary Political Economy Ser.)
by Ash Amin Angus Cameron Ray HudsonIn recent years there has been a great deal of discussion about the social economy and the term 'the third way' has attained a level of household recognition, especially in America and Britain. Academics and commentators have debated the usefulness of the social economy as a restraint on capitalist excesses with some arguing that the 'third way' is