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Pocket Marketer: Your Portable Professional Real-World Marketing Companion
by Brian Scott Sockin Janet GrottalioThis marketing sourcebook has all the basics: marketing functions and plans, key terms, tools, charts and forms for almost every business.
The Pocket MBA: A Woman's Playbook for Succeeding in Business
by Jodi CottleSet yourself up for business success with this pocket-sized playbook Packed with research, stories, and practical tools you can apply immediately, The Pocket MBA is an essential handbook for taking your business and your leadership to the next level. From mansplaining to motherhood, women face unique challenges when it comes to running a successful business. But whatever challenges you personally face, The Pocket MBA shares the insightful tips and strategies that will give you a head-start as a leader, manager, and owner. In four accessible parts, you’ll uncover the key components for a rock-solid team and a booming business. Whether you’re going it on your own or you’re working with a franchise, you’ll learn effective ways to: Lead yourself: Learn how to align your leadership with your values, and how to ground and centre yourself so that you can respond more effectively to challenges. Lead your team: Get tips for recruiting and coaching staff so you can forge a happy, motivated, high-performing team of employees (who want to stick with you!). Lead your clients: Learn the framework that will keep your clients happy and returning again and again—generating more positive reviews and word-of-mouth. Lead your business: Discover practical models and metrics for assessing your ideas and making those critical business decisions.Perfect for busy women in any industry, The Pocket MBA is a short and sweet playbook that will help you grow your business into a thriving, profitable enterprise.
Pocket Pal: A Graphic Arts Production Handbook, Twentieth Edition
by Frank RomanoPocket Pal is an authoritative introduction to the graphic arts. It is useful for artists, graphic designers, publishers, advertisers, students, and buyers of printing. Covers topics on prepress graphic arts and subjects include digital printing and papers. This book is a unique and welcome gift idea for anyone interested in printing.
The Pocket Small Business Owner's Guide to Building Your Business (Pocket Small Business Owner's Guides)
by Kevin DevineThis comprehensive, step-by-step guide walks the reader through everything an aspiring small business owner needs to know before getting started. It's not as easy as just hanging up an "Open" sign and letting the money roll in! Planning every step of your business and being aware of all the questions, demands, and challenges you will face will make the difference between just opening up shop and actually running a successful business. Coming up with a great idea for a business is only the first step. How will you find the start-up funds you need? Have you thought about your market? Do you know how contracts work? How about the difference between an employee and an independent contractor? Are you aware of your competition and the trends in your industry? Do you know how to keep accounts? Do you know what your breakeven point will be? Do you even know what a breakeven point is? If the answer to any of these questions is "no," then this is the perfect book for you! With clear, friendly prose and helpful diagrams and charts, The Pocket Small Business Owner's Guide to Building Your Business is every prospective entrepreneur's new best friend.
The Pocket Small Business Owner's Guide to Business Plans (Pocket Small Business Owner's Guides)
by Dee Power Brian HillPlanning is essential to creating a competitive advantage for your small business, and properly done, it can actually be fun. That is the message of this thorough guide, written in easy-to-follow, nontechnical language that you don't need an MBA to understand. In what areas will your business specialize? What are some of the resources you will need, and challenges you will face? How much do you want your company to grow? Once you have established a vision of your business's future, you will be on your way to making it a reality. Topics covered include:Creating a business modelIdentifying and beating the competitionCalculating expensesDetermining whether you need additional capitalAvoiding common mistakes Writing your executive summary Developing a marketing strategy Evaluating your team Analyzing your progress And more! Whatever your background and whatever kind of business you dream of starting, this latest installment in our popular Pocket Small Business Owner's Guide will help you to achieve your goals!
The Pocket Small Business Owner's Guide to Negotiating (Pocket Small Business Owner's Guides)
by Richard WeisgrauNot confident with your negotiating skills? This book will cure you! A must-have for any small business owner, The Pocket Small Business Owner's Guide to Negotiating is full of helpful tips and strategies for getting what you want without alienating your clients and suppliers. You will learn to analyze your wants, needs, advantages, and disadvantages going in, maintain your resolve, and see the negotiation through to a successful end. Topics include position bargaining, contracts, purchases, conflict resolution, and more. Also included are sample negotiation scenarios to illustrate different approaches. Concisely, clearly, and engagingly written, this guide will empower you to reach your negotiation goals!
The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring (Pocket Small Business Owner's Guides)
by Carol TiceMost businesses that close their doors have one thing in common: They ran out of money. Don't let this happen to you. This indispensable book, part of Allworth's popular Pocket Small Business Owner's Guide series, will help you to save money on every aspect of your business, from advertising to overhead. With invaluable cost-cutting tips for all types of businesses, from e-commerce and home-based operations to services and retail, this guide will help you create a blueprint that will allow your business to survive and thrive. You'll save on: AdvertisingMarketingPurchasingTransportation and shippingLaborFinancingFacilitiesOperationsTaxesAnd more! In today's economy, small business owners must seize every opportunity to keep costs down, and every penny saved goes to your bottom line. Follow this street-smart advice to lay the foundation for a business that will be profitable for years to come.
The Pocket Small Business Owner's Guide to Taxes (Pocket Small Business Owner's Guides)
by Brian GermerWhen does nontaxable business income become taxable? How do you calculate the cost of goods sold? What can be deducted? What is a fixed asset? This no-nonsense guide answers these common questions and more, empowering small business owners to understand how and why they are taxed and maximize their deductions. You'll learn when depreciation begins, how to classify payments to employees, how to track inventory and sales, and strategies for successful accounting.Coverage also includes:Tax benefits for employers Business classifications S corporation tax issues Deductible expenses Retirement plans Shareholder loans Family employee payroll And more Taxes can be intimidating and confusing, especially for a small business owner who may have only handled individual taxes in the past. Understanding the tax system is essential for all small business owners, whether they are filing on their own or with the help of an accountant. When it comes to running your finances, knowledge is power, and The Pocket Small Business Owner's Guide to Taxes puts the power in your hands!
The Pocket Small Business Owner's Guide to Working with the Government (Pocket Small Business Owner's Guides)
by Marc LamerThe Pocket Small Business Owner's Guide to Working with the Government is a thorough mentor that explains how to find, secure, and succeed with government contracts. Designed for any business eager to expand into the governmental arena, it also covers special small business opportunities for companies in areas with chronically high unemployment and for companies run by minorities, women, veterans, and disabled veterans. Cutting through the red tape, this careful guide also informs the reader as to the legal and financial pitfalls that must be avoided when doing business with the government. Coverage includes:Where do you find government procurement needs?How do you register to qualify for special opportunities given to companies owned by women, minorities, veterans, and other special groups?How do you prepare bids, offers, or proposals?What are the various types of government contracts?When can you negotiate with the government, and what's the best way to do it?What types of free government grants and loans are available?What regulations govern your hiring regulations, payrolls, contracts, and other dealings with employees?What is the best way to settle disputes?This book covers all of the most up-to-date regulations that affect business owners and entrepreneurs today, and helps them to navigate such issues as foreign trade agreements and the timely submission of bids. It also discusses how owners can team together, proper and improper business practices, and how to handle controversies over who gets a contract and disputes about contracts that have already been awarded. All in all, this is a unique and definitive source for anyone seeking to sell to the government.
Pocketbook Politics: Economic Citizenship In Twentieth-century America
by Meg Jacobs"How much does it cost?" We think of this question as one that preoccupies the nation's shoppers, not its statesmen. But, as Pocketbook Politics dramatically shows, the twentieth-century American polity in fact developed in response to that very consumer concern. In this groundbreaking study, Meg Jacobs demonstrates how pocketbook politics provided the engine for American political conflict throughout the twentieth century. From Woodrow Wilson to Franklin Roosevelt to Richard Nixon, national politics turned on public anger over the high cost of living. Beginning with the explosion of prices at the turn of the century, every strike, demonstration, and boycott was, in effect, a protest against rising prices and inadequate income. On one side, a reform coalition of ordinary Americans, mass retailers, and national politicians fought for laws and policies that promoted militant unionism, government price controls, and a Keynesian program of full employment. On the other, small businessmen fiercely resisted this low-price, high-wage agenda that threatened to bankrupt them. This book recaptures this dramatic struggle, beginning with the immigrant Jewish, Irish, and Italian women who flocked to Edward Filene's famous Boston bargain basement that opened in 1909 and ending with the Great Inflation of the 1970s. Pocketbook Politics offers a new interpretation of state power by integrating popular politics and elite policymaking. Unlike most social historians who focus exclusively on consumers at the grass-roots, Jacobs breaks new methodological ground by insisting on the centrality of national politics and the state in the nearly century-long fight to fulfill the American Dream of abundance.
A Pocketful of Holes and Dreams
by Jeff PearceThe poor boy who made his fortune . . . not just once but twice.Little Jeff Pearce grew up in a post-war Liverpool slum. His father lived the life of an affluent gentleman whilst his mother was forced to steal bread to feed her starving children. Life was tough and from the moment Jeff could walk he learned to go door to door, begging rags from the rich, which he sold down the markets. Leaving school at the age of fourteen, he embarked on an extraordinary journey, and found himself, before the age of thirty, a millionaire.Then, after a cruel twist of fate left him penniless, he, his wife and children were forced out of their beautiful home . . .With nothing but holes in his pockets, Jeff had no alternative but to go back down the markets and start all over again. Did he still have what it took? Could he really get back everything he had lost?A Pocketful of Holes and Dreams is the heartwarming true story of a little boy who had nothing but gained everything and proof that, sometimes, rags can be turned into riches . . .______________'An inspirational tale of hard work and determination' 5* Reader review 'I just loved this book from the first chapter - I was gripped' 5* Reader review
Podcast Master
by Ben GreenSenior multimedia producer at the Guardian, Ben Green, tells you everything you need to know about podcasting. Ben Green has been podcasting for over a decade. He has been responsible for several top podcasts, including Football Weekly, the UK's number one sports podcast,and the Guardian Guide to Running podcast.In Podcast Master, he provides a one-stop insider’s guide to everything you need to know about hosting, editing and producing online shows. It is packed with recommendations to help you get the right software and gear, advice on sponsorship and advertising, and tips on everything from platform selection to promotional artwork design.Green’s enthusiasm for the medium’s breadth and depth is infectious. With wit and verve, he takes us through the history of podcasting, shares his recommendations for the podcasts you should be listening to, and reveals proven techniques for reaching and building your audience.Whether you're broadcasting from your bedroom, or are a brand looking to enhance your profile, this authoritative, easy to follow and cutting-edge guide will give you the tools to start a podcast from scratch – or maximise your current one.
The Podcaster's Audio Handbook: A Technical Guide for Creative People
by Corey Marie GreenPodcasting is a powerful tool of communication and creative expression that doesn't need to be intimidating. This book brings together the creative and technical aspects of audio engineering to help podcasters communicate their ideas effectively and creatively. The Podcaster's Audio Handbook focuses on simple techniques that immediately elevate the audio quality of your podcast. The book provides an overview of podcast recording and editing techniques, so that podcasters can avoid common pitfalls. Readers will also gain access to audio downloads to enhance the learning process. With this book, you can improve the technical aspects of recording and editing your podcasts. Anyone can learn audio techniques and I encourage anyone to share their stories through podcasting. Unleash your creativity and connect with your audience! What You Will Learn • Choose the correct file formats and settings • Set up a portable recorder • Make informed decisions about equipment purchases • Find suitable acoustic spaces to record inside and outside • Conduct an interview over the phone and the internet • Make a high-quality recording of an interview inside, outside and remotely • Edit your podcast to an intermediate standard Who This Book Is For Perfect for a non-technical audience, or beginner to intermediate podcaster looking to improve the audio quality of their podcast
Podcasting For Dummies
by Tee Morris Chuck TomasiStep up to the mic and unleash your inner host with Podcasting For Dummies Ever wonder what it takes to get your very own podcast up and running? How to get the gear you need, pick a great topic, secure fascinating guests, and assemble it all into a refined and irresistible product? Well wonder no more! Because Podcasting For Dummies has the essential guidance you need to get your brand-new podcast up and running. From selecting the right recording equipment to identifying an audience and pro-level production tips, you'll find all the killer info to help you get started on your next big idea. You'll also get: Software and hardware tips to create and produce a crystal-clear podcast Interview advice, whether you'll be seeing your guests in-person or over Zoom Strategies for choosing the perfect platform, finding sponsors, and advertising and marketing your new creation Pointers for setting up a streaming account and doing live podcasting like an expert With everyone from A-list brands to world-famous celebrities getting in on the podcast craze, it's time you took your turn on the mic. Grab Podcasting For Dummies today and turn up the volume on the practice that's transformed countless amateurs into household names!
Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast
by Daniel Rowles Ciaran RogersPodcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. Podcasting Marketing Strategy is a complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by an award-winning author and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book explains how podcasting can drive business results, advises on how to record, edit and advertise your content and provides a unique digital marketing toolkit. Supported by case studies from influential organizations around the globe, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.
Podcasts in der Unternehmenskommunikation: Wie Sie mit strategischen Audioformaten Ihre Zielgruppen erreichen (essentials)
by Stephan SchreyerDieses Buch gibt einen schnellen Überblick über das Thema Podcast. Wie muss das Thema Podcast strategisch angegangen werden, damit es nachhaltig einen Mehrwert für ein Unternehmen bietet? Sind Podcasts nur ein Hype oder können sie sinnvoller Teil des Kommunikations- und Marketingmixes eines Unternehmens sein? Podcasts sind der aktuelle Trend in der Kommunikation und im Marketing. Täglich kommen unzählige neue Formate auf den Markt. Die hohe Smartphonedichte, ein verändertes Mediennutzungsverhalten, bessere mobile Datenverfügbarkeit und große Player wie Audible und Spotify haben geholfen, das klassische „Hörspiel“ in moderner Form aus der Versenkung zu holen. Dieses essential hilft dabei, strategisch eigene Podcastmaßnahmen für das Unternehmen zu entwickeln.
Podem!: Les claus de la viabilitat econòmica de Catalunya independent
by Elisenda PaluzieÉs veritat que la independència no té sentit en un context d'economia globalitzada?Què passarà amb la Unió Europea i l'Euro si Catalunya s'independitza?Quins costos té la independència?I formar part d'Espanya, continuar com ara, en té?I quins serien els guanys de la independència?Què passarà amb les pensions?Quedarà Catalunya molt endeutada si s'independentitza?Serà Catalunya un país millor?Totes aquestes preguntes i moltes més, troben resposta a Podem! Amb un estil divulgatiu i planer, però amb el rigor que caracteritza Elisenda Paluzie, aquesta obra presenta els principals temes del debat econòmic sobre la independència de Catalunya, qüestions que susciten les opinions més contraposades i generen dubtes al ciutadà que no té gaires coneixements d'economia.
El Poder de la esperanza: Permita que Dios renueve su mente, sane su corazón y RESTAURE SUS SUEÑOS
by Dutch SheetsNunca subestime el poder de la esperanzaA veces la vida no es lo que pensamos que sería. Ya sea por la pérdida de un trabajo, un diagnóstico inesperado, un hijo descarriado o incluso el negativismo constante de las noticias, en ocasiones uno simplemente tiene ganas de darse por vencido. ¿Qué hacer?Podría parecer demasiado fácil, pero la respuesta es simple: todo comienza con la esperanza.En El poder de la esperanzael autor Dutch Sheets le muestra cómo poner la mirada en Dios durante esos tiempos difíciles y pasar a un estado de motivación, deseo y logros, es decir, volver a descubrir la esperanza. Cada capítulo también contiene meditaciones que le permitirán:Reflexionar en el mensajeAplicar a su vidalas verdades inspiradorasOrar por su situación específicaUsted puede pasar cualquier problema, erguirse ante toda desilución y volver a vivir plenamente, "Que el Dios de la esperanza los llene de toda alegría y paz a ustedes que creen en él, para que rebosen de esperanza por el poder del Espíritu Santo," (Rom. 15:13,NVI).
El poder de las relaciones
by John C. MaxwellEl experto en liderazgo más respetado del mundo ofrececinco principios y cinco prácticas para sacar a la luz y romper la barrerainvisible que se opone al liderazgo y al éxito personal.Usted tiene una buena idea pero no puede convencera sus compañeros de sus ventajas. Diseñó una estrategia innovadora, peroel equipo camina arrastrándose de la misma manera antigua de siempre. Ciertagente parece avanzar en sus carreras mientras que usted parece que se haestancado. Si esto lo describe a usted o a alguien a quien conoce, el problemano es la calidad de lo que tiene para ofrecer. El problema es cómo se conectacon la gente para crear los resultados que desea.En El poder de las relaciones, John Maxwell explicaa los lectores paso a paso los Cinco Principios y Prácticas para establecer relaciones de los mejores conquistadores de metas. Lacapacidad de una persona de crear cambio y resultados en cualquierorganización está directamente relacionada con su capacidad de usar lasenseñanzas de este libro.
El poder de los hábitos: Por qué hacemos lo que hacemos en la vida y los negocios
by Charles Duhigg“Hay pocos libros que se convierten en manuales esenciales de vida. Este es uno de ellos”. — Financial Times En El poder de los hábitos, el premiado periodista Charles Duhigg nos lleva al límite de los descubrimientos científicos que explican por qué existen los hábitos, cómo nos condicionan y cómo cambiarlos. Duhigg ofrece una gran cantidad de información en una fascinante narrativa que nos lleva a las salas de reuniones de Procter & Gamble, a las gradas de la NFL, y hasta al movimiento por los derechos civiles, y presenta una manera completamente nueva de entender la naturaleza humana y su potencial. En esencia, El poder de los hábitos contiene un mensaje estimulante: la clave para hacer ejercicio con regularidad, perder peso, ser más productivo y conseguir el éxito consiste en entender el modo en que funcionan los hábitos. Como demuestra Duhigg, si somos capaces de sacar partido a este nuevo método, conseguiremos transformar nuestra vida laboral, social y personal.
El poder de los hábitos
by Charles DuhiggHay pocos libros que se convierten en manuales esenciales de vida. Este es uno de ellos. Financial Times En El poder de los hábitos, el premiado periodista Charles Duhigg nos lleva al límite de los descubrimientos científicos que explican por qué existen los hábitos, cómo nos condicionan y cómo cambiarlos. Duhigg ofrece una gran cantidad de información en una fascinante narrativa que nos lleva a las salas de reuniones de Procter & Gamble, a las gradas de la NFL, y hasta al movimiento por los derechos civiles, y presenta una manera completamente nueva de entender la naturaleza humana y su potencial. En esencia, El poder de los hábitos contiene un mensaje estimulante: la clave para hacer ejercicio con regularidad, perder peso, ser más productivo y conseguir el éxito consiste en entender el modo en que funcionan los hábitos. Como demuestra Duhigg, si somos capaces de sacar partido a este nuevo método, conseguiremos transformar nuestra vida laboral, social y personal.
El poder de poder: Mujeres construyendo Latinoamérica
by Marty Seldman Paula Santilli Mónica Bauer12 reglas para adueñarte de tu destino. Prólogo de Indra K. Nooyi Las directivas de PepsiCo Latinoamérica, Paula Santilli y Mónica Bauer, y el coach de negocios Marty Seldman, nos enseñan las 12 reglas del poder para crecer al interior de una organización, lograr tu máximo potencial y alcanzar el éxito: 1. Conoce la dinámica de poder 2. Detecta el peligro y protégete 3. Usa tu poder, no lo regales 4. Crea y aprovecha tu red 5. Entérate de tu reputación 6. Enfócate en el sistema de evaluación 7. Promociónate con la audacia adecuada 8. Aumenta tu valor en tu organización 9. Mejora tu presencia ejecutiva 10. Protégete del sabotaje y la marginación 11. Practica el egoísmo saludable 12. Controla tu agenda y tus compromisos Este libro de coaching ejecutivo busca empoderar a las mujeres para que accedan a posiciones clave y, desde ahí, detonen círculosvirtuosos que potencien el desarrollo de las mujeres que las rodean, el de sus familias y el de sus comunidades. ¡Aumenta tu poder con estas reglas, destapa tus sueños y sé parte del efecto multiplicador para transformar Latinoamérica! "A veces las primeras barreras para crecer en el mundo laboral las levantamos nosotras mismas. Paula, Mónica y Marty nos inspiran a romperlas. Vencer los obstáculos es posible." -Mariate Arnal, directora general de Google México. "El empoderamiento de la mujer es fundamental para la prosperidad social y económica mundial. En América Latina en particular, la mujer juega un rol clave en el desarrollo de la región. Santilli, Bauer y Seldman lo abarcan desde un punto de vista integral y poderoso. Las historias plasmadas en su texto son inspiradoras y las reglas de coaching son prácticas y valiosas para ejecutivos en cualquier ámbito." -Ramón Laguarta, presidente del Consejo de Administración y CEO de PepsiCo.
El poder de su potencial: Cómo romper con sus limitaciones
by John C. MaxwellMuchos de nosotros nos reprimimos porque creemos firmemente que nuestras habilidades son finitas. Pero ¿y si nuestras supuestas limitaciones son solo una ilusión? En EL PODER DE SU POTENCIAL, John Maxwell identifica y examina las diecisiete capacidades clave que todos poseemos. Algunas nacemos con ellas, como por ejemplo, cómo pensamos o cómo nos relacionamos naturalmente con otras personas. El resto son elecciones, a menudo inconscientes, incluyendo nuestra actitud o disciplinas personales. Todas son expandibles.Maxwell brinda consejos claros y factibles sobre lo que usted puede hacer para mejorar en cada una de estas áreas. Desde aprender a manejar sus emociones y aumentar su energía hasta conquistar la procrastinación y sentirse más cómodo al asumir riesgos, usted superará sus propias expectativas para ser mejor de lo que alguna vez pensó que fuera posible.Derivado del material publicado previamente en Sin límites.
El poder del juego
by Ramón Indart Federico PooreUn libro indispensable para conocer la trama oculta que se pone en marcha cada vez que alguien se sienta ante una máquina tragamonedas, apuesta fichas en un paño verde o llena una tarjeta de bingo. Los juegos de azar en la Argentina conforman un negocio fabuloso que usufructúan empresarios vinculados al poder y que logra sobrevivir a los cambios de gobierno. A partir de la incorporación de las máquinas tragamonedas, las apuestas on line y las ruletas electrónicas, no solo se multiplican las ganancias sino también los jugadores, y la proliferación de bingos y casinos urde una telaraña que atrapa a cada vez más argentinos. Los periodistas Ramón Indart y Federico Poore siguen el hilo de la connivencia de la clase política -desde Eduardo Duhalde y Néstor Kirchner hasta Mauricio Macri y Hermes Binner- con los operadores del juego en la Argentina. El resultado de ese trabajo minucioso, exhaustivo y sin concesiones revela un mundo en el que abundan las influencias, los intercambios de favores y una circulación poco clara de poderes y de dinero.
El Poder del Liderazgo Positivo: Cómo y por que los líderes positivos transforman equipos y organizaciones y cambian el mundo (Jon Gordon)
by Jon GordonSomos positivos no porque la vida es fácil. Somos positivos porque la vida puede ser difícil. Como líder, te enfrentarás a numerosos obstáculos, a negatividad y a pruebas. Algunas veces sentirás que todo en el mundo conspira en tu contra y que tu visión es más una fantasía que una realidad. Por eso el liderazgo positivo ¡es esencial! El liderazgo positivo no se trata de fingir ser positivo. Es lo real lo que hace que un gran líder sea un buen líder. Las investigaciones son claras. Ser un líder positivo no es solo una buena manera de liderar. Es la forma de liderar si quieres construir una gran cultura, unir tu organización frente a la adversidad, generar un equipo conectado y comprometido, lograr la excelencia y resultados superiores. Desde que escribió el best seller «El autobús de la energía», Jon Gordon trabajó y consultó con los líderes que han transformado sus compañías, organizaciones y escuelas, que ganaron campeonatos nacionales y que actualmente cambian el mundo. También, entrevistó a algunos de los mejores líderes de nuestra época e investigó a muchos líderes positivos de la historia y descubrió su camino al éxito. En este libro innovador, Jon Gordon comparte sus conocimientos y brinda un marco completo sobre el liderazgo positivo con muchos principios comprobados, historias atrapantes, ideas prácticas y ejercicios que ayudarán a todos a convertirse en líderes positivos. Existen principios asociados con el liderazgo positivo que puedes comenzar a poner en práctica para obtener beneficios tanto para ti como para tu equipo. This is the Spanish translation of The Power of Positive Leadership: How and Why Positive Leaders Transform Teams and Organizations and Change the World by Jon Gordon.