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The Political Logic of Economic Reform in China (California Series on Social Choice and Political Economy #24)
by Susan L. ShirkIn the past decade, China was able to carry out economic reform without political reform, while the Soviet Union attempted the opposite strategy. How did China succeed at economic market reform without changing communist rule? Susan Shirk shows that Chinese communist political institutions are more flexible and less centralized than their Soviet counterparts were.Shirk pioneers a rational choice institutional approach to analyze policy-making in a non-democratic authoritarian country and to explain the history of Chinese market reforms from 1979 to the present. Drawing on extensive interviews with high-level Chinese officials, she pieces together detailed histories of economic reform policy decisions and shows how the political logic of Chinese communist institutions shaped those decisions.Combining theoretical ambition with the flavor of on-the-ground policy-making in Beijing, this book is a major contribution to the study of reform in China and other communist countries.
Political Marketing: Strategic 'Campaign Culture' (Routledge Research in Political Communication)
by Kostas Gouliamos Antonis Theocharous Bruce NewmanA guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
Political Marketing: Theory and Concepts (SAGE Advanced Marketing Series)
by Stephan C Henneberg Robert P. Ormrod Nicholas O'ShaughnessyPolitical Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers.<P> Key features of each chapter include:<P> - Short chapter introduction and learning summaries<P> - Discussion questions to share in the classroom<P> - Annotated suggestions for further reading<P> - Lists of key terms to consider<P> This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses.<P> Dr Robert P. Ormrod, University of Aarhus, Denmark<P> Dr Stephan C. Henneberg, University of Manchester<P> Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London
Political Marketing: Principles and Applications
by Jennifer Lees-MarshmentSubstantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Political Marketing: Principles and Applications
by Jennifer Lees-Marshment Brian Conley Edward Elder Robin Pettitt Vincent Raynauld André TurcotteSubstantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.
Political Marketing Alchemy: The State of Opinion Research (Palgrave Studies in Political Marketing and Management)
by André TurcottePublic opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, interest groups and politicians alike continue to rely heavily on them for guidance and strategic insights. The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams—media polling, commercial public opinion research and political polling—are pushing market intelligence into a new phase of development. This book suggests that we are moving to a new phase where the practice of market intelligence will be more akin to market surveillance and this field is on the verge of a major transformation.
Political Marketing and Management in Ghana
by Kobby MensahThis book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.
Political Marketing and Management in the 2020 New Zealand General Election (Palgrave Studies in Political Marketing and Management)
by Edward Elder Jennifer Lees-MarshmentThis book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups (Palgrave Studies in Political Marketing and Management)
by Andrew LimThis book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.
The Political Marketing Game
by Jennifer Lees-MarshmentThe Political Marketing Game identifies what works in political marketing - the rules of the game - showing politicians can choose to play the game to achieve change, not just win votes, because authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. Using 100 interviews with practitioners including advisors to former world leaders Tony Blair, George W Bush, Stephen Harper, Helen Clark and Kevin Rudd, as well academic literature, this book offerspolitical elites tools to navigate the complex and unpredictable electoral market. It shows the democratic impact of political marketing depends on how the game is played. Whilst politicians need to listen, varying responsiveness to public demand is more successful than abandoning their beliefs. Elites need to work in partnership with the public, as voters want politicians who say 'yes we can' not 'yes I can,' using deliberative market analysis so that politics can evolve in the 21st century and become a partnership democracy.
Political Marketing in the 2019 Canadian Federal Election (Palgrave Studies in Political Marketing and Management)
by Jamie Gillies Vincent Raynauld André TurcotteThis book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People’s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.
Political Marketing in the 2020 U.S. Presidential Election (Palgrave Studies in Political Marketing and Management)
by Jamie GilliesThis book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election,it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories.
Political Marketing in the 2021 Canadian Federal Election (Palgrave Studies in Political Marketing and Management)
by Jamie Gillies Vincent Raynauld André TurcotteThis book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
The Political Nature of Cultural Heritage and Tourism: Critical Essays, Volume Three (The International Library of Essays in Tourism, Heritage and Culture #Vol. 3)
by Dallen J. TimothyThis three volume reference series provides an authoritative and comprehensive set of volumes collecting together the most influential articles and papers on tourism, heritage and culture. The papers have been selected and introduced by Dallen Timothy, one of the leading international scholars in tourism research. The third volume 'The Political Nature of Cultural Heritage and Tourism' addresses contemporary issues such as heritage dissonance, the debate on authenticity, conflict, and contested heritage. Sold individually and as a set, this series will prove an essential reference work for scholars and students in geography, tourism and heritage studies, cultural studies and beyond.
The Political Origins of Inequality
by Simon Reid-HenryInequality is the defining issue of our time. But it is not just a problem for the rich world. It is the global 1% that now owns fully half the world's wealth--the true measure of our age of inequality. In this historical tour de force, Simon Reid-Henry rewrites the usual story of globalization and development as a story of the management of inequality. Reaching back to the eighteenth century and around the globe, The Political Origins of Inequality foregrounds the political turning points and decisions behind the making of today's uneven societies. As it weaves together insights from the Victorian city to the Cold War, from US economic policy to Europe's present migration crisis, a true picture emerges of the structure of inequality itself. The problem of inequality, Reid-Henry argues, is a problem that manifests between places as well as over time. This is one reason why it cannot be resolved by the usual arguments of left versus right, bound as they are to the national scale alone. Most of all, however, it is why the level of inequality that confronts us today is indicative of a more general crisis in political thought. Modern political discourse has no place for public reason or the common good. Equality is yesterday's dream. Yet the fact that we now accept such a world--a world that values security over freedom, special treatment over universal opportunity, and efficiency over fairness--is ultimately because we have stopped even trying in recent decades to build the political architecture the world actually requires. Our politics has fallen out of step with the world, then, and at the every moment it is needed more than ever. Yet it is within our power to address this. Doing so involves identifying and then meeting our political responsibilities to others, not just offering them the selective charity of the rich. It means looking beyond issues of economics and outside our national borders. But above all it demands of us that we reinvent the language of equality for a modern, global world: and then institute this. The world is not falling apart. Different worlds, we all can see, are colliding together. It is our capacity to act in concert that is falling apart. It is this that needs restoring most of all.
The Political Origins of Inequality: Why a More Equal World Is Better for Us All
by Simon Reid-HenryInequality is the defining issue of our time. But it is not just a problem for the rich world. It is the global 1% that now owns fully half the world’s wealth—the true measure of our age of inequality. In this historical tour de force, Simon Reid-Henry rewrites the usual story of globalization and development as a story of the management of inequality. Reaching back to the eighteenth century and around the globe, The Political Origins of Inequality foregrounds the political turning points and decisions behind the making of today’s uneven societies. As it weaves together insights from the Victorian city to the Cold War, from US economic policy to Europe’s present migration crisis, a true picture emerges of the structure of inequality itself. The problem of inequality, Reid-Henry argues, is a problem that manifests between places as well as over time. This is one reason why it cannot be resolved by the usual arguments of left versus right, bound as they are to the national scale alone. Most of all, however, it is why the level of inequality that confronts us today is indicative of a more general crisis in political thought. Modern political discourse has no place for public reason or the common good. Equality is yesterday’s dream. Yet the fact that we now accept such a world—a world that values security over freedom, special treatment over universal opportunity, and efficiency over fairness—is ultimately because we have stopped even trying in recent decades to build the political architecture the world actually requires. Our politics has fallen out of step with the world, then, and at the every moment it is needed more than ever. Yet it is within our power to address this. Doing so involves identifying and then meeting our political responsibilities to others, not just offering them the selective charity of the rich. It means looking beyond issues of economics and outside our national borders. But above all it demands of us that we reinvent the language of equality for a modern, global world: and then institute this. The world is not falling apart. Different worlds, we all can see, are colliding together. It is our capacity to act in concert that is falling apart. It is this that needs restoring most of all.
Political Pluralism, Disagreement and Justice: The Case for Polycentric Democracy (Routledge Frontiers of Political Economy)
by Julian F. MüllerThis book poses the question: How can we organize society in such a way that our disagreement about facts and norms works to the benefit of everyone? In response, it makes the argument for polycentric democracy, a political arrangement consisting of various political units that enjoy different degrees of independence. <P><P>It is argued that to progress towards justice, we first need to change our attitude towards reasonable disagreement. Theorists have always viewed reasonable disagreement as nuisance, if not as a threat. However, this work puts forward that the diversity of perspectives which underlie reasonable disagreement should be viewed as a resource to be harvested rather than a threat to be tamed. Resting on two key arguments, the author proposes the idea of polycentric democracy as the most capable method of making pluralism productive. The book explores what such a political order might look like and concludes that only an institutional system which is capable of profiting from diversity, such as polycentric democracy, might reasonably be expected to generate an overlapping consensus. <P><P>Continuing in the tradition of Karl Popper and Friedrich August von Hayek, this book lies at the intersection of philosophy, political economy and political theory. It will be of great interest to academics and scholars working in philosophy, politics and economics.
Political Power and Corporate Control: The New Global Politics of Corporate Governance
by Peter A. Gourevitch James ShinnWhy does corporate governance--front page news with the collapse of Enron, WorldCom, and Parmalat--vary so dramatically around the world? This book explains how politics shapes corporate governance--how managers, shareholders, and workers jockey for advantage in setting the rules by which companies are run, and for whom they are run. It combines a clear theoretical model on this political interaction, with statistical evidence from thirty-nine countries of Europe, Asia, Africa, and North and South America and detailed narratives of country cases. This book differs sharply from most treatments by explaining differences in minority shareholder protections and ownership concentration among countries in terms of the interaction of economic preferences and political institutions. It explores in particular the crucial role of pension plans and financial intermediaries in shaping political preferences for different rules of corporate governance. The countries examined sort into two distinct groups: diffuse shareholding by external investors who pick a board that monitors the managers, and concentrated blockholding by insiders who monitor managers directly. Examining the political coalitions that form among or across management, owners, and workers, the authors find that certain coalitions encourage policies that promote diffuse shareholding, while other coalitions yield blockholding-oriented policies. Political institutions influence the probability of one coalition defeating another.
Political Power and Environmental Sustainability in Gulf Monarchies (Contemporary Gulf Studies)
by Tobias ZumbraegelThis book offers a new perspective about the Gulf Arab states entering a post-oil era by looking at the political factors behind the green transformation. It discusses the recent ‘environmental enthusiasm’ in the oil- and gas-rich Gulf monarchies by asking how political power can be constituted through advocating environmental sustainability. While hydrocarbon-wealthy Gulf monarchies have been viewed as the globe’s ‘hydrocarbon powerhouse’ with an immense ecological footprint, efforts towards sustainability and environmental protection measures are increasingly monitored. Climate Change, environmental, degradation and the global pressure towards a low-carbon development are threatening the very basis of economic and political power of the oil- and gas-exporting Gulf monarchies. So far, discussions about this fundamental transformation have barely elaborated how it affects and reorganizes political power games in the region. This book attempts to overcome the dominant focus of techno economic drivers of change and uncovers how environmental sustainability impacts state-society and state-elite relationships as well as shaping regional and even global geopolitics.
The Political Power of Business: Structure and Information in Public Policy-Making (Routledge Research In Comparative Politics Ser.)
by Patrick BernhagenThis book analyzes the influence of business in democratic politics. Advice from business actors regularly carries more weight with policymakers than other interests because it refers to the core of the state-market nexus in democratic capitalism: the consequences for voters and policymakers of harming business and the economy. The book examines th
The Political Power of Economic Ideas: Keynesianism across Nations
by Peter A. HallJohn Maynard Keynes once observed that the "ideas of economists and political philosophers, both when they are right and when they are wrong, are more powerful than is commonly understood." The contributors to this volume take that assertion seriously. In a full-scale study of the impact of Keynesian doctrines across nations, their essays trace the reception accorded Keynesian ideas, initially during the 1930s and then in the years after World War II, in a wide range of nations, including Britain, the United States, France, Germany, Italy, Japan, and Scandinavia. The contributors review the latest historical evidence to explain why some nations embraced Keynesian policies while others did not. At a time of growing interest in comparative public policy-making, they examine the central issue of how and why particular ideas acquire influence over policy and politics. Based on three years of collaborative research for the Social Science Research Council, the volume takes up central themes in contemporary economics, political science, and history. The contributors are Christopher S. Allen, Marcello de Cecco, Peter Alexis Gourevitch, Eleanor M. Hadley, Peter A. Hall, Albert O. Hirschman, Harold James, Bradford A. Lee, Jukka Pekkarinen, Pierre Rosanvallon, Walter S. Salant, Margaret Weir, and Donald Winch.
Political Protest and Labor Solidarity in Korea: White-Collar Labor Movements after Democratization (1987-1995) (Routledge Advances in Korean Studies)
by Doowon SuhEast Asia has undergone an intense period of economic development and accompanying social change in recent years and among the unforeseen social phenomena that have emerged are new forms of trade unions. This book analyzes the importance of such a new union movement in Korea by focusing on the promotion of social reforms by, and the intensification of interunion solidarity between the white-collar movement factions. Three sectors of the white-collar movement are examined—financial, hospital, and research unions. In comparing their success in raising social reforms and fortifying interunion solidarity, Doowon Suh considers diverse macro and micro social relations, such as the structure of political opportunities, organization leadership, and the effects of internal labor markets. This book is an important read for those interested in industrial relations, labor history and social movements in Korea.
Political Public Relations: Concepts, Principles, and Applications (Routledge Communication Series)
by Jesper Stromback Spiro KiousisThe second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science.
The Political Reconstruction of American Tobacco, 1862-1933 (Reconstructing America)
by Patrick Mulford O’ConnorA deeply researched and clearly argued account of the mutual growth of the federal government and the modern tobacco Nearly everything about the United States tobacco economy changed in the generation following the American Civil War. From labor to consumption, manufacturing to regulation, tobacco was utterly reconstructed, “comparatively a new industry,” as one contemporary wrote.The Political Reconstruction of American Tobacco, 1862–1933 exposes the causes of these changes, and in the process, it reconsiders cornerstones of the American national narrative. Through a detailed rendering of tobacco’s late-nineteenth-century political economy, this book argues that the federal state’s and American capitalism’s development were mutually constitutive—and fundamentally political—processes. From the Civil War to the Progressive Era, diverse political movements across tobacco’s commodity chain drove state and market development, creating the immense power and stifling poverty that defined tobacco’s reconstruction. The Political Reconstruction of American Tobacco, 1862–1933 emphasizes the significance of the thousands of manufacturers whose interest groups shaped federal tax policy and, in turn, forged a powerful and effective internal revenue system; the increasingly influential fertilizer producers and warehouse operators who determined tobacco’s value; and the crop scientists who sought to promote and rationalize US tobacco production. As these actors reshaped tobacco’s commodity chain, they missed, and even dismissed, the interests of tobacco growers, especially newly emancipated African Americans and smallholding whites throughout the South.The ruling logic of tobacco’s reconstructed political economy rationalized agrarian indebtedness, justified low prices, and intensified labor discipline on thousands of small farms. In emphasizing these exclusions, The Political Reconstruction of American Tobacco, 1862–1933 reveals how nineteenth-century state and economic development coincided with and even created rural poverty.
The Political Regulation Wave: A Case of How Local Incentives Systematically Shape Air Quality in China (Cambridge Studies on Environment, Energy and Natural Resources Governance)
by Shiran Victoria ShenWhy has there been uneven success in reducing air pollution even in the same locality over time? This book offers an innovative theorization of how local political incentives can affect bureaucratic regulation. Using empirical evidence, it examines and compares the control of different air pollutants in China-an autocracy-and, to a lesser extent, Mexico-a democracy. Making use of new data, approaches, and techniques across political science, environmental sciences, and engineering, Shen reveals that local leaders and politicians are incentivized to cater to the policy preferences of their superiors or constituents, respectively, giving rise to varying levels of regulatory stringency during the leaders' tenures. Shen demonstrates that when ambiguity dilutes regulatory effectiveness, having the right incentives and enhanced monitoring is insufficient for successful policy implementation. Vividly explaining key phenomena through anecdotes and personal interviews, this book identifies new causes of air pollution and proposes timely solutions. This title is also available as Open Access on Cambridge Core.