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Powers, Possessions and Freedom: Essays in Honour of C.B. Macpherson
by Alkis KontosCrawford Brough Macpherson has been teaching at the University of Toronto for some forty years, building an international reputation through his identification and critique of possessive individualism as a core concept in Western liberal democratic theory. The essays brought together here from eminent scholars all over the English-speaking world are independent statements on the issues that preoccupy Macpherson - powers, possessions, and freedom, the central problems in political theory. They are arranged in a historical sequence, touching on the thought of Hobbes, Locke, Rousseau, Marx, and Macpherson himself, and facing with vigour and originality the dilemmas of liberal-democratic and Marxian theory of social and political life. It concludes with an explication by the editor of the inner parable of Durrenmatt's play, The Visit, as a profound critique of capitalism, and with a bibliography of Macpherson's published work.
The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft
by Nathaniel Schwalb Julia Kelley Jeffrey RayportAs of early 2018, five U.S. technology companies-Google, Apple, Facebook, Amazon, and Microsoft-were among the largest companies in the world. Similarly, three Chinese technology firms-Baidu, Alibaba, and Tencent, or BAT-had emerged as global players due in part to the protection of China's "Great Firewall," which made it more difficult for foreign companies to compete in Chinese markets. As these companies continued to scale by branching into new businesses, such as voice AI and self-driving vehicles, they also faced new and challenging questions about user privacy. The European Union had recently passed the General Data Protection Regulation, a comprehensive set of consumer data protection laws that would require technology companies to make significant changes to their operating model. Meanwhile, social media giant Facebook was facing allegations that Cambridge Analytica, a political data firm, had accessed information on tens of millions of Facebook users without their consent, prompting calls for big technology firms to be more strictly regulated. How would the five U.S. companies and BAT respond to these concerns? And looking forward, in what ways would these big companies compete with one another, and which would come out ahead?
The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft
by Jeffrey Rayport Julia Kelley Nathaniel SchwalbAs of early 2018, five U.S. technology companies-Google, Apple, Facebook, Amazon, and Microsoft-were among the largest companies in the world. Similarly, three Chinese technology firms-Baidu, Alibaba, and Tencent, or BAT-had emerged as global players due in part to the protection of China's "Great Firewall," which made it more difficult for foreign companies to compete in Chinese markets. As these companies continued to scale by branching into new businesses, such as voice AI and self-driving vehicles, they also faced new and challenging questions about user privacy. The European Union had recently passed the General Data Protection Regulation, a comprehensive set of consumer data protection laws that would require technology companies to make significant changes to their operating model. Meanwhile, social media giant Facebook was facing allegations that Cambridge Analytica, a political data firm, had accessed information on tens of millions of Facebook users without their consent, prompting calls for big technology firms to be more strictly regulated. How would the five U.S. companies and BAT respond to these concerns? And looking forward, in what ways would these big companies compete with one another, and which would come out ahead?
Powershell Core 6.1 Cookbook: Leverage command-line shell scripting to effectively manage your enterprise environment
by Jan-Hendrik PetersThis book will be for windows administrators who want to enhance their PowerShell scripting skills to the next level. System administrators wanting to automate common to complex tasks with PowerShell scripts would benefit from this book. Prior understanding on PowerShell would be necessary.
Powershift: Transform Any Situation, Close Any Deal, and Achieve Any Outcome
by Daniel Paisner Daymond JohnThe bestselling author and star of ABC&’s Shark Tank reveals how to master the three prongs of influence: reputation, negotiation, and relationships. Have you ever wanted to make a big change in your life but weren&’t sure where to start? In Powershift, Daymond John shares the answer. To take control of your destiny and drive the change you want to see, you need to lay the groundwork so you&’re prepared to seize every opportunity that comes your way. And that means mastering • Influence—make an impression: Develop a reputation that highlights what you stand for. • Negotiation—make a deal: Hone a win-win negotiating style. • Relationships—make a connection last: Nurture those connections you make along the way. Through never-before-told stories from his life and career, Daymond shares the lessons that got him to where he is today: from how he remade his public image as he transitioned from clothing mogul to television personality, to how he mastered the negotiation strategies that determine whether deals are won or lost &“in the tank,&” to his secrets for building long-lasting—and profitable—relationships with founders and brands. Throughout the book, some of the world&’s most successful personalities reveal how they shifted their power in meaningful ways: Kris Jenner on determining your value: &“You don&’t have to go ask somebody else for permission. You have the power to be able to stick to your guns and demand your worth.&” Mark Cuban on finding and understanding your why: &“Time is the one asset we don&’t own, we can&’t buy, and we can never get back.&” Pitbull on tapping into your inner power: &“A lot of people feel that to be powerful is to exude strength. I think it&’s the total opposite. To be powerful is to be powerless. It&’s when you give everybody what you got.&” Whether you&’re an innovator working to turn your big idea into a reality, a professional looking to land a major promotion, or a busy parent trying to find more time to focus on what&’s really important to you, Daymond shows you how to shift your power and energy towards positive change.
Powershift: Knowledge, Wealth, and Power at the Edge of the 21st Century
by Alvin TofflerAlvin Toffler&’s Future Shock and The Third Wave are among the most influential books of our time. Now, in Powershift, he brings to a climax the ideas set forth in his previous works to offer a stunning vision of the future that will change your life. In Powershift, Toffler argues that while headlines focus on shifts of power at the global level, equally significant shifts are taking place in the everyday world we all inhabit—the world of supermarkets and hospitals, banks and business offices, television and telephones, politics and personal life. The very nature of power is changing under our eyes. Powershift maps the &“info-wars&” of tomorrow and outlines a new system of wealth creation based on individualism, innovation, and information. As old political antagonisms fade, Toffler identifies where the next, far more important world division will arise—not between East and West or North and South, but between the &“fast&” and the &“slow.&” In Powershift, Alvin Toffler has formulated the deepest, most comprehensive synthesis yet written about the civilization of the twenty-first century. It is one of the most important books you will ever read. Praise for Powershift &“[A] sweeping synthesis . . . by placing the accelerated changes of our current information age in the larger perspective of history, Mr. Toffler helps us to face the future with less wariness and more understanding.&”—The New York Times Book Review &“An insightful guide to a bewildering present and a frightening future . . . thought-provoking on every page.&”—Newsday
The Pox of Liberty: How the Constitution Left Americans Rich, Free, and Prone to Infection (Markets and Governments in Economic History)
by Werner TroeskenThe United States is among the wealthiest nations in the world. But that wealth hasn't translated to a higher life expectancy, an area where the United States still ranks thirty-eighth—behind Cuba, Chile, Costa Rica, and Greece, among many others. Some fault the absence of universal health care or the persistence of social inequalities. Others blame unhealthy lifestyles. But these emphases on present-day behaviors and policies miss a much more fundamental determinant of societal health: the state. Werner Troesken looks at the history of the United States with a focus on three diseases—smallpox, typhoid fever, and yellow fever—to show how constitutional rules and provisions that promoted individual liberty and economic prosperity also influenced, for good and for bad, the country’s ability to eradicate infectious disease. Ranging from federalism under the Commerce Clause to the Contract Clause and the Fourteenth Amendment, Troesken argues persuasively that many institutions intended to promote desirable political or economic outcomes also hindered the provision of public health. We are unhealthy, in other words, at least in part because our political and legal institutions function well. Offering a compelling new perspective, The Pox of Liberty challenges many traditional claims that infectious diseases are inexorable forces in human history, beyond the control of individual actors or the state, revealing them instead to be the result of public and private choices.
PPG: Developing a Self-Directed Work Force (A)
by David A. Garvin Norman KleinPPG has built a state-of-the-art glass plant in Berea, Kentucky. The plant is pursuing the goal of a "self-directed workforce." The case describes the progress to date and the unresolved issues faced by management. These include questions about shift rotation, promotion opportunities, employee evaluation and supervision, the role of employees in policy setting, and whether or not to introduce a system of peer review. Explores the process of creating a self-directed workforce, the underlying theoretical model, and the difficulties and tensions inherent in that approach.
The PPLI Solution: Delivering Wealth Accumulation, Tax Efficiency, and Asset Protection Through Private Placement Life Insurance (Bloomberg Financial #3)
by Kirk LouryPrivate placement life insurance (PPLI) was once the exclusive domain of wealthy investors willing to tackle the logistical challenges of the offshore insurance market. The investment portfolio, tax, and estate-planning applications, and ongoing investment potential of these policies made the effort worthwhile. In recent years, though, a number of U.S.-based insurance companies have developed similar policies that meet all U.S. insurance, investment, and tax regulations. PPLI is becoming a fundamental component of effective tax, trust, and estate planning, but few sources have been available to detail the best practices—until now. The PPLI Solution can serve as a resource for effective execution. Written by leading practitioners, the book will position advisers to capitalize as PPLI expands further into the high-net-worth market and becomes available to individuals with an investable net worth as low as $1 million. Few investors—whatever their net worth—will want to venture into the PPLI market without guidance. The PPLI Solution addresses the needs of investment managers, consultants, attorneys, and accountants who want to achieve the broad understanding of PPLI's applications required of those providing advice. It can serve as an authoritative source for anyone—including investors—seeking to know more about PPLI’s nearly perfect tax efficiency, solid creditor protection, and powerful means of creating wealth.
PR: Fifty Years in the Field
by Jack DonoghueIn PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations — in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes the PR problems presented by the Alberta nurses’ strike of 1977 and the fiasco of Information Canada. Jack Donoghue’s memoirs provide a different and instructive view on significant events in Canada’s history.
PR 2.0: How Digital Media Can Help You Build a Sustainable Brand (Doshorts Ser.)
by John FriedmanDigital media offer many of the same characteristics – immediacy, transparency and interactivity – that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan.PR 2.0 will help you: 1. understand how the increasing emphasis on transparency driven by corporate responsibility has changed the ways that effective organizations communicate with their stakeholders; 2. develop a communications plan for your organization that reaches, and engages, the right stakeholders, using the most appropriate tools and channels; 3. demonstrate the value and “sell” the use of digital media to skeptical internal stakeholders, including in the c-suite, as part of your mission-advancing communications plan. You can make the most of the irrevocable changes in the way people create, share, receive, judge and interact with information. This book offers real-world examples and practical tools to help your organization to live its values and effectively engage with those most essential to your success.
PR and Communication in Local Government and Public Services
by Wendy Moran John Brown Pat GaudinA practical and accessible text on both internal and external communication for those working in local councils and in the provision of public services, this book offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Given changes in the media - from the rise of social communications such as Twitter and Facebook, through to web access for older consumers - how can local councils convey their key messages to best effect? And how can a council's "brand" be built and protected? PR and Communication in Local Government and Public Services reinforces the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services.
The PR Bootcamp: Take Your Business from Invisible to Unstoppable
by Angelica MalinThe PR Bootcamp is the ultimate toolkit for businesses who want to raise their profile, get featured in the media and boost credibility around their brand. It offers invaluable insights on how to create a successful, objectives-driven PR strategy - without the price tag of an agency - that supports your business goals. This do-it-yourself guide is perfect for businesses, entrepreneurs and founders alike, who want to get featured in the press and get PR results, fast. The PR Bootcamp tells you everything you need to know about creating a successful PR strategy; from what makes a press-worthy story and how to write a great email pitch to editors, to constructing a can't-miss press release and finding free media opportunities for yourself.With a rich mix of case studies, actionable tips and thought-provoking questions for your PR strategy, this book by award-winning entrepreneur Angelica Malin is a commercial, accessible handbook for PR in the digital age.
PR for Anyone: 100+ Affordable Ways to Easily Create Buzz for Your Business
by Christina DavesThe do-it-yourself guide to getting publicity for your business—without a big budget! Christina Daves, founder of PR for Anyone, knows how to get a business noticed without breaking the bank. In this book, she reveals how she appeared in over fifty media outlets in one year—including The Steve Harvey Show, Dr. Oz, NBC, FOX, CBS, Parenting Magazine, the Washington Post and more. And for other entrepreneurs trying to make an impression on potential customers or clients, she also offers expert advice on how to: * Brand your business so your message is consistent * Get FREE media exposure! * Share your message with journalists in a timely, effective way * Find the right people and places to get results * and much more &“Lays out the exact steps you must take to become a media master and secure massive exposure . . . priceless.&” —Steve Olsher, New York Times–bestselling author of What&’s Your WHAT
PR für vegane und nachhaltige Produkte: Presse- und Öffentlichkeitsarbeit für Unternehmen und Startups mit Purpose
by Katrin KasperDieses Buch zeigt, wie Unternehmen vegane und nachhaltige Produkte oder Dienstleistungen vermarkten und kommunizieren können. Denn Veränderungen hin zu mehr Nachhaltigkeit können nur gelingen, wenn Menschen überzeugt und begeistert werden – Verbote hingegen sind eher kontraproduktiv. Wie also können „Veggie“-Produkte den Konsumenten schmackhaft gemacht werden? Wie lassen sich nachhaltige Marken authentisch positionieren? Und was tun, wenn die Ideale groß, die Budgets aber klein sind? Katrin Kasper zeigt, wie man mit Storytelling, überraschenden PR-Aktionen und professioneller Pressearbeit die Wahrnehmung der Menschen beeinflussen und das Konsumverhalten langfristig positiv verändern kann – und dabei ganz nebenbei die Welt verbessert.
PR In A Week: A Public Relations Masterclass In Seven Simple Steps
by Brian SalterBrilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change.Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you're trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard.Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences.- Sunday: Who needs PR- Monday: External audiences- Tuesday: Dealing with the media- Wednesday: Social Media- Thursday: Practical pointers for powerful press releases- Friday: Marketing communications- Saturday: Internal PR
PR In A Week: A Public Relations Masterclass In Seven Simple Steps
by Brian SalterBrilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change.Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you're trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard.Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences.- Sunday: Who needs PR- Monday: External audiences- Tuesday: Dealing with the media- Wednesday: Social Media- Thursday: Practical pointers for powerful press releases- Friday: Marketing communications- Saturday: Internal PR
The PR Masterclass
by Alex SingletonThe PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy."PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book."--Drayton Bird, author, Commonsense Direct and Digital Marketing"The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point."--Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies"This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so."--Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR)"Provides all you need to know about securing press coverage."--Fraser Seitel, O'Dwyer's PR magazine"Every page is packed with insight and practical advice."--Steve Harrison, co-founder, Harrison Troughton Wunderman"Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR."--James Hammond, brand consultant"Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR."--Ray Hiebert, Editor, Public Relations Review
PR-Perspektiven: Reflexionen zur Theorie der Praxis
by Lars Rademacher Peter SzyszkaMit seinen Beiträgen wendet sich der Band bewusst gegen Mainstream-Positionen in Wissenschaft und Praxis rund um Public Relations. Die teilweise essayistische Form der Beiträge wurde bewusst gewählt, um einen kreativeren Umgang der Mitwirkenden mit ihren jeweils ausgewählten Gegenständen zu erleichtern. Die Auswahl orientiert sich an Themenfeldern, die in enger Verbindung mit dem Wirken von Klaus Kocks zwischen Wissenschaft und Praxis stehen.Herausgekommen sind zwölf theoretische Reflexionen von Praxis, die der Provokation des Einleitungsbeitrages folgend bekannte Themen neu oder anders denken und deren Durchdringung in weiterführenden Diskussionen herausfordern.
PR Power: Inside Secrets From the World of Spin
by Amanda BarryWhether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with:* practical hints and tips* toolkit exercises* case studies from real businesses* priceless advice from leading experts in PR
The PR Professional's Handbook
by Caroline BlackAt a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown on the individual skills required in briefing, writing and presenting. The book covers the role and importance of PR and communications in organisations, key theories for PR, skills and disciplines, channels and creativity.
The PR Professional's Handbook: Powerful, Practical Communications (PR In Practice)
by Caroline BlackAt a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function. The PR Professional's Handbook guides practitioners in preparing and evaluating campaigns. In addition to providing a full breakdown on the individual skills required in briefing, writing and presenting projects of different shapes and sizes, the book covers the role and importance of public relations and communications in organizations, addressing, in full, key theories for PR, skills and disciplines, channels and creativity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.
PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment
by Mark WeinerData, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability.Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment.Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors.Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.
PR und Organisationskommunikation im Gesundheitswesen: Interdisziplinäre Perspektiven auf Wertehorizonte und deren Spannungsfelder
by Doreen ReifegersteDas Gesundheitssystem ist geprägt von medizinischen, gemeinwohlorientierten und ökonomischen Interessen. Diese Zielgrößen sind dabei vor dem Hintergrund gesellschaftlicher und systembezogener Wandlungsprozesse wie der Patientenorientierung und Digitalisierung zu bewerten. In der Gesamtschau ergibt dies ein Spannungsfeld konkurrierender und komplementärer Ziele in der internen und externen Kommunikation von Kliniken, Pharmaunternehmen, Krankenversicherungen und einzelner Akteure des Gesundheitswesens. Auf dieses Spannungsfeld geht dieser Band ein und integriert dabei die Perspektiven der PR-und Organisationskommunikation sowie der Gesundheitskommunikation.
Praava Health: A New Model for Bangladesh
by Michael ChuLaunched in Dhaka, Bangladesh, in 2015, Praava Health ('Praava') delivered high-quality in-clinic primary and specialist care, backed by its own high quality diagnostic laboratories, imaging and pharmacy. Praava was founder Sylvana Sinha's response to what she saw as a broken healthcare system in one of the world's most populous countries, unable to provide efficient, reliable medical attention to the majority of its population. Centered on the patient, it had a flagship state-of-the art medical center in Dhaka, and digital channels, including Bangladesh's first patient app, telemedicine, and e-pharmacy. Behind all this was a highly qualified medical, technical and management team, made possible by equity investments of $11.1 million. But raising funds had been a difficult and arduous process, even as Praava's revenues were growing at around 20% a month. As Sinha proceeded to plan her next steps in Series B fundraising, she wondered if there were modifications that she needed to consider. Were there any changes --- in the Praava business model, in the financing structure or in her messaging --- that would allow her to break through in the capital markets?