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Predictive Modeling Applications in Actuarial Science
by Edward W. FreesPredictive modeling involves the use of data to forecast future events. It relies on capturing relationships between explanatory variables and the predicted variables from past occurrences and exploiting this to predict future outcomes. Forecasting future financial events is a core actuarial skill - actuaries routinely apply predictive-modeling techniques in insurance and other risk-management applications. This book is for actuaries and other financial analysts who are developing their expertise in statistics and wish to become familiar with concrete examples of predictive modeling. The book also addresses the needs of more seasoned practising analysts who would like an overview of advanced statistical topics that are particularly relevant in actuarial practice. Predictive Modeling Applications in Actuarial Science emphasizes lifelong learning by developing tools in an insurance context, providing the relevant actuarial applications, and introducing advanced statistical techniques that can be used by analysts to gain a competitive advantage in situations with complex data.
Predictive Models for Decision Support in the COVID-19 Crisis (SpringerBriefs in Applied Sciences and Technology)
by Joao Alexandre Marques Francisco Nauber Gois José Xavier-Neto Simon James FongCOVID-19 has hit the world unprepared, as the deadliest pandemic of the century. Governments and authorities, as leaders and decision makers fighting the virus, enormously tap into the power of artificial intelligence and its predictive models for urgent decision support. This book showcases a collection of important predictive models that used during the pandemic, and discusses and compares their efficacy and limitations. Readers from both healthcare industries and academia can gain unique insights on how predictive models were designed and applied on epidemic data. Taking COVID19 as a case study and showcasing the lessons learnt, this book will enable readers to be better prepared in the event of virus epidemics or pandemics in the future.
Predilytics
by Annelena Lobb Robert F. HigginsThe management team at Predilytics, a healthcare analytics firm, must decide whether to accept a Series A venture capital financing deal. The company provided analytic services to healthcare plans, typically Medicare Advantage plans, in efforts to draw conclusions from massive amounts of patient data. The company still had enough funding from a seed round to operate on a low-key basis for a few more months, but the team hoped to move forward aggressively and scale its business. They also needed to make business choices about next steps.
Prefab Houses DesignSource
by Marta SerratsFor many, the idea of prefab housing may bring to mind trailers and other less desirable images of home life. But this idea couldn't be more wrong! Rather, the newest trends in prefab have emerged as a great way for a design- (and cost-) conscious generation to achieve the dream of home ownership. Today, prefab houses are manufactured to the highest standards of construction and aesthetics. And with the internet, these houses can be ordered from all over the world--affording people everywhere the opportunity to acquire an affordable home of distinction.Prefab Modern explores the best prefabricated houses on the market today, from all over the world along with a resource directory on how you can purchase them. Included are case studies from all over the US and around the world, from top architects and designers.Prefab is the inevitable next step to "cool" housing as the market looks for reasonably priced housing for first and second homes. Prefab Houses Designsource is the perfect guide to this undeniable and fascinating trend.
A Preface to Economic Democracy (Quantum Books #28)
by Robert A. DahlTocqueville pessimistically predicted that liberty and equality would be incompatible ideas. Robert Dahl, author of the classic A Preface to Democratic Theory, explores this alleged conflict, particularly in modern American society where differences in ownership and control of corporate enterprises create inequalities in resources among Americans that in turn generate inequality among them as citizens.Arguing that Americans have misconceived the relation between democracy, private property, and the economic order, the author contends that we can achieve a society of real democracy and political equality without sacrificing liberty by extending democratic principles into the economic order. Although enterprise control by workers violates many conventional political and ideological assumptions of corporate capitalism as well as of state socialism. Dahl presents an empirically informed and philosophically acute defense of "workplace democracy." He argues, in the light of experiences here and abroad, that an economic system of worker-owned and worker-controlled enterprises could provide a much better foundation for democracy, political equality, and liberty than does our present system of corporate capitalism.
A Preface To Marketing Management (Fifteenth Edition)
by J. Paul Peter James H. DonnellyWe are proud to introduce the fifteenth edition knowing that our book and its eight foreign translations have been used around the world whenever courses require a concise overview of the critical aspects of marketing management. <P><P> In this edition, we have maintained the format and features of the book that make it a teachable text. We have also updated existing content and added new content to better reflect the changes in marketing management and its environment. We present quality content and examples and avoid excessive verbiage, pictures, and descriptions.
Preface to Social Economics: Economic Theory and Social Problems
by John ClarkEconomics both describes the way economic forces work and studies the effi ciency, or ineffi ciency, that results. These two aspects of economics have probably never been wholly separated, and it is debatable how far it is possible or desirable to separate them. The question will ultimately be answered by evaluating these different theoretical methods in terms of the results they deliver.The theory of economic effi ciency uniquely incorporates problem of ideals of good conduct and welfare; in short, of morals and ethics. Preface to Social Economics presents thumbnail sketches describing the growth of our awareness of social problems over the past century. Beginning in the nineteenth century, the sciences, both natural and social, made us aware of many factors governing our behavior. With the discovery of controllable external social causes, the responsibility for problems (and change) shifted from the individual to the group.Studies of industrial accidents are an example. When it was learned that the number of injuries per hour increases with the length of the working day and with the absence of mechanical safeguards, it led to a demand for shorter hours, safety laws, and compulsory accident insurance. Similarly, as we begin to understand the connection between the rate of interest with booms in building, unemployment ceases to be a matter of individual responsibility and becomes a problem for business and society. This classic book, initially published in 1936, illumines a growing knowledge of controllable causes of social evils.John Maurice Clark was a long-time professor of economics at Columbia University. The editors of this volume Moses Abramovitz and Eli Ginzberg were both students of Clark, and prepared this volume under his direct supervision.
Preference Data for Environmental Valuation: Combining Revealed and Stated Approaches (Routledge Explorations In Environmental Economics Ser. #31)
by John Whitehead Tim Haab Ju-Chin HuangThe monetary valuation of environmental goods and services has evolved from a fringe field of study in the late 1970s and early 1980s to a primary focus of environmental economists over the past decade. Despite its rapid growth, practitioners of valuation techniques often find themselves defending their practices to both users of the results of applied studies and, perhaps more troubling, to other practitioners. One of the more heated threads of this internal debate over valuation techniques revolves around the types of data to use in performing a valuation study. In the infant years of the development of valuation techniques, two schools of thought emerged: the revealed preference school and the stated preference school, the latter of which is perhaps most associated with the contingent valuation method. In the midst of this debate an exciting new approach to non-market valuation was developed in the 1990s: a combination and joint estimation of revealed preference and stated preference data. There are two primary objectives for this book. One objective is to fill a gap in the nonmarket valuation "primer" literature. A number of books have appeared over the past decade that develop the theory and methods of nonmarket valuation but each takes an individual nonmarket valuation method approach. This book considers each of these valuation methods in combination with another method. These relationships can be exploited econometrically to obtain more valid and reliable estimates of willingness-to-pay relative to the individual methods. The second objective is to showcase recent and novel applications of data combination and joint estimation via a set of original, state-of-the-art studies that are contributed by leading researchers in the field. This book will be accessible to economists and consultants working in business or government, as well as an invaluable resource for researchers and students alike.
Preference Disaggregation in Multiple Criteria Decision Analysis: Essays in Honor of Yannis Siskos (Multiple Criteria Decision Making)
by Evangelos Grigoroudis Nikolaos MatsatsinisThis book presents the main principles of preference disaggregation analysis and covers theoretical advances in preference modelling, group decision making, classification methods, robustness analysis, process mining, and decision support systems. In addition, it highlights several applications of the preference disaggregation analysis in a wide range of areas, such as customer satisfaction analysis, consumer behavior, energy and environmental policy, strategy development, and agricultural marketing. This book was published in honor of Yannis Siskos on the occasion of his retirement from the University of Piraeus, Greece. It offers a unique snapshot of the preference disaggregation philosophy in multiple criteria decision analysis and presents a range of research ideas, many of which were significantly influenced by Professor Siskos work.
Preference Pollution
by David GeorgeSeldom considered is whether markets do an adequate job of shaping our tastes. David George argues that they do not, and that the standard economic definition of efficiency can be used to demonstrate that the market ignores people's desires about their desires. He concludes that markets perform poorly with respect to second-order preferences, thus worsening the problem of undesired desires. The book further investigates changes in perceptions and public policy toward such activities as gambling, credit, entertainment, and sexual behavior.
Preference, Value, Choice, and Welfare
by Daniel M. HausmanThis book is about preferences, principally as they figure in economics. It also explores their uses in everyday language and action, how they are understood in psychology and how they figure in philosophical reflection on action and morality. The book clarifies and for the most part defends the way in which economists invoke preferences to explain, predict and assess behavior and outcomes. Hausman argues, however, that the predictions and explanations economists offer rely on theories of preference formation that are in need of further development, and he criticizes attempts to define welfare in terms of preferences and to define preferences in terms of choices or self-interest. The analysis clarifies the relations between rational choice theory and philosophical accounts of human action. The book also assembles the materials out of which models of preference formation and modification can be constructed, and it comments on how reason and emotion shape preferences.
Preferential Trade Agreements
by Kyle W. Bagwell Petros C. MavroidisThis volume assembles a stellar group of scholars and experts to examine preferential trade agreements (PTAs), a topic that has time and again attracted the interest of analysts. It presents a discussion of the evolving economic analysis regarding PTAs and the various dysfunctions that continually place them among the priority items for (re)negotiation by the WTO. The book explores recent empirical research that casts doubt on the old 'trade diversion' school and debates why the WTO should deal with PTAs and if PTAs belong under the mandate of the WTO as we now know it.
Preferential Trade Agreements and International Law (Routledge Research in International Economic Law)
by Graeme BaberThe multilateral trade agreements in the Annexes to the Agreement Establishing the World Trade Organization provide a comprehensive structure for international trade. Why would trading partners in different countries feel the need to go outside this framework in order to set up preferential trade arrangements? This book considers the structure of the World Trade Organization’s agreements and the types of preferential trade arrangements, and deliberates the value of the latter in the light of the operation of the former. Preferential Trade Agreements and International Law offers a comprehensive examination of preferential trade agreements and considers the features of specific regional and bilateral trade agreements without drawing upon systematic features and trends. It shows the latest state of knowledge on the topic and will be of value to researchers, academics, policymakers, and students interested in international trade and economic law.
Preferential Voting and Applications: Approaches Based on Data Envelopment Analysis (Studies in Systems, Decision and Control #471)
by Mehdi Soltanifar Hamid Sharafi Farhad Hosseinzadeh Lotfi Witold Pedrycz Tofigh AllahviranlooThis book presents the theory and application of the models presented in this regard and establishes a meaningful relationship between data envelopment analysis and multi-attribute decision making. The issue of "choice" using the aggregation of voters' votes is one of the most important group decision-making issues that are always considered by decision makers in electoral systems. Voting is a method of group decision making in a democratic society that expresses the will of the majority. Voting is perhaps the simplest way to gather the opinions of experts, and this ease of application has made it a multi-attribute decision-making method in group decisions. Preferential voting is a type of voting that may refer to electoral systems or groups of the electoral system. In preferential voting, voters vote for multiple candidates, and how the candidates are arranged on the ballot is important. Researchers have made many efforts to provide models of voter aggregation, and one of the best results of these efforts is the aggregation of votes based on the policy of data envelopment analysis. Thus, in group decisions, the opinions of experts are obtained in a simple structure and consolidated in an interactive and logical structure, and the results can be a powerful tool for decision support.This book provides a complete set of voting models based on data envelopment analysis and expressing its various applications in industry and society. However, most decision-making methods do not use the opinions of experts or reduce the motivation of experts to participate in complex interactions and time, while voting methods do not have this shortcoming.This book is suitable for graduate students in the fields of industrial management, business management, industrial engineering, applied mathematics, and economics. It can also be a good source for researchers in decision science, decision support systems, data envelopment analysis, supply chain management, healthcare management, and others. The methods presented in this book can not only offer a comprehensive framework for solving the problems of these areas but also can inspire researchers to pursue new innovative hybrid methods.
Pregnancy Outcomes of Unmarried Women in Japan: From Abortion to Birth (SpringerBriefs in Population Studies)
by Yukiko SendaThis book provides a key to understanding why there was an increase in extra-marital fertility in Japan from the 1990s to the 2010s, particularly between 1995 and 2015, and the factors which contribute to the multistratification of unmarried mothers, the number of which has increased ensuingly. It also allows for international comparison by providing data on outcomes of extra-marital childbirth. Previously, it was believed that the idea of a ‘second demographic transition’ did not apply to Japan, which had a relatively low rate of extra-marital fertility. However, more recently, though still at a low level, a subtle but gradual rise is seen in the number of women who become unmarried mothers as a result of births outside marriage. This trend suggests that the social environment surrounding pregnancy, childbirth, and marriage is changing. In this book, various data such as national statistics, nationwide surveys, and media discourse are analysed with a view to revealing the factors affecting unmarried women’s decisions when they discover they are pregnant. Various matters are discussed, such as changes in sexual activity and contraceptive use, advance in reproductive technology, the law and government policies pertaining to adoption, social consciousness towards unwed mothers, the change in perception of abortion from the religious perspective, and difference of socioeconomic status depending on the women’s occupation. Facts from vital statistics are first laid out, showing that, while abortion has consistently been on the decrease from the 1990s onward, shotgun marriages have peaked out. Adoption is rare and remains very small in proportion, while extra-marital fertility is on the rise. The author then points to the possibility that greater lenience found in the social consciousness towards unwed mothers in recent years is a pull factor for the increase in extra-marital fertility. Further, by analysing vital statistics, it is revealed that the probability of becoming a mother without marrying changed with the woman’s occupation, explicable by the stability of employment and level of income, and that between 1995 and 2015, the effects of the job factor are changing. If we assume that, unlike the first demographic transition model, the ‘second demographic transition’ may show a similar direction but be on a different scale according to the country, it is possible to say that Japan too is experiencing the ‘second demographic transition’.
Pregnant at Work: Low-Wage Workers, Power, and Temporal Injustice (Anthropologies of American Medicine: Culture, Power, and Practice #11)
by Elise AndayaWinner of the 2024 Senior Book Prize from the Association of Feminist AnthropologyA compelling analysis of social inequality through the perspective of pregnant, low-wage service workersThe low-wage service industry is one of the fastest-growing employment sectors in the US economy. Its workers disproportionately tend to be low-income and minority women. Service sector work entails rigid forms of temporal discipline manifested in work requirements for flexible, last-minute, and round-the-clock availability, as well as limited to no eligibility for sick and parental leaves, all of which impact workers’ ability to care for themselves and their dependents.Pregnant at Work examines the experiences of pregnant service sector workers in New York City as they try to navigate the time conflicts between precarious low-wage service labor and safety net prenatal care. Through interviews and fieldwork in a prenatal clinic of a public hospital, Elise Andaya vividly describes workers’ struggles to maintain expected tempos of labor as their pregnancies progress as well as their efforts to schedule and attend prenatal care, where waiting is a constant factor—a reflection of the pervasive belief that poor people’s time is less valuable than that of other people.Pregnant at Work is a compelling examination of the ways in which power and inequalities of race, class, gender, and immigration status are produced and reproduced in the US, including in individual pregnant bodies. The stories of the pregnant workers featured in this book underscore the urgency of movements towards temporal justice and a new politics of care in the twenty-first century.
A Prehabilitation Guide for All Providers
by Alexander Watson Karen BarrAs more medical professionals recognize the intuitive benefits of prehabilitation, there is a need to pull best practices that exist across the literature and set a multimodal standard of care. This innovative book fills this need and provides a (should we say "the most"?) comprehensive guide to prehabilitation. Authored by experts in each area of surgery, perioperative care, and rehabilitation medicine, the book's chapters introduce the concept of prehabilitation and describe the current medical optimization strategies, unique patient considerations, and the continuum of care for each procedural population. This text provides data from the existing literature on typical programs' impact on outcomes and complication rates, and it proposes detailed treatment plans for providers to incorporate into practice. A Prehabilitation Guide for All Providers explores actionable insights for a broad audience, including primary care physicians, surgeons, anesthesiologists, and physical medicine and rehabilitation specialists, as well as non-clinical professionals in policy-driving positions such as hospital administration or governmental organizations.
Preisdifferenzierung im Omni Channel-Handel (Marktorientiertes Management)
by Mona EcklMona Eckl untersucht die Kanalpräferenz von Omni Channel-Konsumenten und die Akzeptanz kanalbasierter Preisdifferenzen im Omni Channel-Handelskontext. Die Autorin analysiert den Einfluss unterschiedlicher Kosten- und Nutzenfaktoren auf die Offline-, Online- und Mobile-Kanalpräferenz in der Kaufphase und entwickelt auf Basis dessen eine Strategie zur wertbasierten Kommunikation unterschiedlicher Preise in den Kanälen eines Omni Channel-Händlers. Anschließend erforscht sie, wie Konsumenten auf kanalbasierte Preisdifferenzen mit höheren Offline-, Online- oder Mobile-Preisen reagieren und überprüft, inwieweit der Einsatz der zuvor entwickelten Kommunikationsstrategie die Reaktion auf ebensolche Preispremien beeinflussen kann. Mithilfe zweier empirischer Studien generiert die Autorin neue Erkenntnisse, insbesondere im Hinblick auf Preispremien in digitalen Kanälen. Sie leitet überdies wertvolle praktische Handlungsempfehlungen für die Preis- und Kanalgestaltung von Mehrkanalhändlern ab.
Preise in Finanzmärkten
by Jürgen KremerIm Buch wird die Replikationsstrategie zur Bewertung zustandsabhängiger Zahlungsströme dargestellt, wobei der Schwerpunkt auf zeitdiskrete Modelle gelegt wird. Eine Besonderheit des Textes besteht darin, dass die Preisfindung im ersten Teil als verallgemeinerte Diskontierung algebraisch, ohne Verwendung von Wahrscheinlichkeitstheorie, formuliert wird. Im zweiten Teil wird das Bewertungsverfahren ein weiteres Mal, aber diesmal mit Methoden der diskreten stochastischen Analysis, hergeleitet. Schließlich wird gezeigt, dass sich die wahrscheinlichkeitstheoretische Formulierung der Replikationsstrategie in die stetige Finanzmathematik übertragen lässt und auch hier als verallgemeinerte Diskontierung interpretiert werden kann.Dieses Lehrbuch basiert auf ausgewählten und überarbeiteten Kapiteln des Buchs Portfoliotheorie, Risikomanagement und die Bewertung von Derivaten des Autors.
Preiserhöhungen verkaufen: Wie Sie auch mit höheren Preisen keine Kunden verlieren
by Jeb BlountPreiserhöhungsinitiativen - ob auf breiter Basis oder auf bestimmte Kunden ausgerichtet - machen den meisten den Vertriebsprofis und Kundenbetreuern, die sie ihren Kunden verkaufen sollen, Angst. Preiserhöhungen bei Kunden stehen ganz oben auf der Liste der Dinge, die Vertriebsmitarbeiter ungern tun, weil sie befürchten, dass Preiserhöhungen das Verkaufsvolumen verringern oder der Konkurrenz die Tür öffnen. Doch wenn man effektiv verkauft, akzeptieren die Kunden Preiserhöhungen, bleiben loyal und kaufen oft sogar mehr. In seinem neuen Buch zeigt der bekannte Verkaufstrainer Jeb Blount die Strategien, Taktiken, Techniken und Rahmenbedingungen auf, mit denen Verkäufer Preiserhöhungsinitiativen erfolgreich meistern können. Von der Ausarbeitung wirksamer Preiserhöhungsbotschaften über den Schutz hart erkämpfter Beziehungen und den Umgang mit gängigen Einwänden bis hin zur Argumentation für den von ihnen gebotenen Wert führt dieser umfassende Leitfaden Vertriebsmitarbeiter durch jeden Schritt des Verkaufsprozesses für Preiserhöhungen. In jedem Kapitel finden die Leser praktische Übungen, die ihnen helfen, das System "Preiserhöhung verkaufen" zu beherrschen. Mit jedem neuen Kapitel werden sie mehr und mehr Vertrauen in ihre Fähigkeit gewinnen, Kunden erfolgreich in Preiserhöhungsgespräche einzubeziehen. Das Buch ist ein unverzichtbares Handbuch für Vertriebsprofis, Kundenbetreuer, Kundenerfolgsteams und andere Führungskräfte im Bereich der Umsatzgenerierung, die einen spannenden und aufschlussreichen Leitfaden für die Navigation durch die wichtige - und nervenaufreibende - Welt der Preiserhöhungen suchen.
Preisexplosion am Bau – Die Zukunft pragmatisch kalkulieren: Schnelleinstieg für Architekten und Bauingenieure (essentials)
by Matthias Linnemann Sonja Kaltenborn Markus G. VieringDie Bauwelt sieht sich infolge der noch anhaltenden Corona-Pandemie sowie des Ukraine-Krieges mit einer Vielzahl an baubetrieblichen und rechtlichen Fragestellungen konfrontiert: beginnend bei der Frage zur Risikoverteilung bzgl. gestiegener Material- und Beschaffungspreise sowie dem Umgang mit Beschaffungsengpässen, über die Anspruchsgrundlagen zur Übernahme von Preissteigerungen, bis zur Betrachtung der Termini Höhere Gewalt sowie Wegfall der Geschäftsgrundlage. Dieses essential gibt Orientierung in einer undurchsichtigen Situation und beleuchtet dabei die Kernfragen, die in der Bauwelt diskutiert werden. Das primäre Ziel ist die Aufrechterhaltung des laufenden Baubetriebs durch einen partnerschaftlichen Umgang der Vertragsparteien sowie dem korrekten Umgang mit den baubetrieblich und rechtlich kritischen Thematiken, bspw. der Preisgleitklausel. Zudem wird ein pragmatischer Lösungsansatz vorgestellt, welcher nach baubetrieblich-sachverständigen Aspekten zur Wiederherstellung des Risikogleichgewichts zwischen den Vertragsparteien beiträgt.
Preisfairness im Dienstleistungskontext: Konzeption und empirische Analyse eines Mess- und Wirkungsmodells
by Lukas OgrzewallaFür die Preisbeurteilung und das Kundenverhalten stellt die wahrgenommene Preisfairness eine zentrale psychologische Wirkungsgröße dar. Lukas Ogrzewalla befasst sich in diesem Buch mit der Preisfairness im Dienstleistungskontext. Zunächst wird ein Bezugsrahmen entworfen, um das Konstrukt der Preisfairness theoretisch und konzeptionell zu verorten. Anschließend werden die inhaltlichen Dimensionen der Preisfairness herausgearbeitet. Auf dieser Basis wird ein Mess- und Wirkungsmodell der Preisfairness entwickelt und empirisch überprüft. Die Erkenntnisse ermöglichen die Ableitung von Handlungsempfehlungen zur systematischen Gestaltung der Preisfairness in der Unternehmenspraxis. Die Handlungsempfehlungen werden in Form eines Managementprozesses zusammenfassend dargestellt.
Preiskommunikation: Strategische Herausforderungen und innovative Anwendungsfelder
by Regine Kalka Andreas KrämerDieses Buch zeigt, wie Preise im Gesamtzusammenhang der Digitalisierung, innovativer Preismodelle und neuer Erkenntnisse des Behavioral Pricing kommuniziert werden sollten. Renommierte Autoren aus Wissenschaft und Praxis beschreiben die Aufgaben sowie die veränderten Rahmenbedingungen der Preiskommunikation. Anschließend analysieren sie die preispsychologischen und strategischen Aspekte der Preiskommunikation. Hier wird insbesondere ein Augenmerk darauf gelegt, welcher Zusammenhang zwischen Preisdarstellung und -wahrnehmung sowie zwischen Angebotsoptionen und Preiskommunikation besteht. Im Rahmen der strategischen Aspekte geht es um die Beziehung zwischen Preispositionierung und Preiskommunikation, dem Zielkonflikt zwischen Preisvereinfachung versus Preisdifferenzierung sowie die Preiskommunikation von individuellen Preisen aus Unternehmens- und Verbrauchersicht. Der Frage nach den richtigen Argumenten und Maßnahmen der Kommunikation bei Preisveränderungen gegenüber Wettbewerbern und Endkunden widmet sich ein weiteres Kapitel. Ein Schwerpunkt des Buches ist die spezifische Darstellung von Preiskommunikationsmöglichkeiten und -maßnahmen in einzelnen Anwendungsfeldern von B2B- und B2C-Märkten. Abschließend werden die Wirkungsmessung sowie die rechtlichen Aspekte der Preiskommunikation näher beleuchtet und ein Ausblick auf die neuen Perspektiven für die Preiskommunikation in der digitalen Welt gegeben. Eine Vielzahl allgemeiner Branchenpraxisbeispiele als auch konkrete Unternehmensfallbeispiele der Porsche AG, Deutschen Bahn, Beckers Bester, Firth Industries, Sacher Hotels und des Rhein-Main-Verkehrsverbunds (RMV) tragen zur Veranschaulichung bei.Prof. Dr. Regine Kalka ist Professorin für Marketing und Kommunikation an der Hochschule Düsseldorf. Zuvor war sie Geschäftsbereichsleiterin bei der Koelnmesse sowie Senior Consultant bei Simon-Kucher & Partners. Prof. Dr. Andreas Krämer ist Gründer und Vorstandsvorsitzender der exeo Strategic Consulting AG, Bonn. Zudem hat er eine Professur für Pricing und Customer Value Management an der University of Applied Sciences Europe, Iserlohn.
Preiskommunikation: Strategische Herausforderungen und innovative Anwendungsfelder
by Regine Kalka Andreas KrämerDieses Buch zeigt, wie Preise im Gesamtzusammenhang der Digitalisierung, innovativer Preismodelle und neuer Erkenntnisse des Behavioral Pricing kommuniziert werden sollten. Seit der Veröffentlichung der ersten Auflage von Preiskommunikation haben globale Krisen und tiefgreifende Veränderungen die Wirtschaft und die Art und Weise, wie Preise kommuniziert werden, nachhaltig geprägt. Die Preiskommunikation ist in vielen Branchen aus ihrem Schattendasein getreten und hat eine neuartige Bedeutung im Rahmen des Pricing und der Marktkommunikation erhalten. Verbraucher sind preisbewusster geworden. Unternehmen stehen unter dem Druck, Preisänderungen klar und nachvollziehbar zu kommunizieren. Die steigenden Kosten der Rohstoffe und Produktion erfordern zudem ein präzises und glaubwürdiges Pricing, um die Gewinnmargen zu sichern und um das Vertrauen der Kunden aufrechtzuerhalten. Auch die zunehmende Digitalisierung und der Wandel hin zu neuen Geschäftsmodellen haben die Preiskommunikation weiter beeinflusst. Dynamische Preisgestaltung in Echtzeit, algorithmisch gesteuerte Preisstrategien und der Einsatz von Künstlicher Intelligenz haben die Prozesse und Methoden, wie Preise festgelegt und an den Kunden vermittelt werden, revolutioniert. Gleichzeitig eröffnen verhaltenspsychologische Erkenntnisse aus dem Behavioral Pricing Unternehmen neue Möglichkeiten, Preisdarstellungen effektiver auf die Kundenwahrnehmung abzustimmen. Diese Entwicklungen verdeutlichen, dass die Preiskommunikation heute noch wichtiger, aber auch komplexer und vielschichtiger ist als je zuvor. Renommierte Beitragsautoren aus Wissenschaft und Praxis zeigen, dass diese Veränderungen einen strategischen Ansatz erfordern, der nicht nur auf kurzfristige Marktschwankungen reagiert, sondern auch langfristig das Vertrauen der Kunden stärkt und Wettbewerbsvorteile sichert.
Preismanagement: Strategie – Analyse – Entscheidung – Umsetzung
by Hermann Simon Martin Fassnacht Anna-Karina SchmitzDieses Buch ist das weltweit umfassendste und aktuellste Werk zum Thema Preismanagement, welches eine immer stärkere Aufmerksamkeit erfährt. Dahinter steht die Erkenntnis, dass der Preis der effektivste und schnellste Gewinntreiber ist. Pricing-Power wird zudem als wichtigste Determinante des Wertes von Unternehmen angesehen. Digitalisierung, Künstliche Intelligenz, Nachhaltigkeit, Inflation, E-Commerce und institutionelle Rahmenbedingungen verändern Anforderungen und Wirkmöglichkeiten des Preismanagements. In der 5. Auflage, vollständig überarbeitet und erweitert, garantiert das Autorenteam durch seine Expertise eine einzigartige Integration von Theorie und Praxis. Preismanagement wird dabei als Prozess betrachtet, der in den vier Phasen Strategie, Analyse, Entscheidung und Umsetzung abläuft. Schwerpunkte des Buches liegen auf Innovation, aktuellen Entwicklungen, branchentypischen Besonderheiten und praktischer Umsetzung. Durchgängig dienen neueste Forschungsergebnisse, Praxisfälle und Erfahrungen des Preisberatungs-Weltmarktführers Simon-Kucher der Veranschaulichung und Untermauerung. Zusätzliche Fragen per App: Laden Sie die Springer-Nature-Flashcards-App kostenlos herunter und nutzen Sie exklusives Zusatzmaterial, um Ihr Wissen zu prüfen. "The fifth edition of this book has been updated and is truly state of the art. It is the most comprehensive work in price management.” Philip Kotler, S.C.Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University