- Table View
- List View
Preispolitik im digitalen Zeitalter: Auswirkungen von Digitalisierung und Künstlicher Intelligenz (essentials)
by Felix WeberDas vorliegende Buch führt in die essentiellen Aspekte der Preispolitik ein und stellt gleichzeitig die Herausforderungen und Chancen der Digitalisierung und die neuen Möglichkeiten des Einsatzes von Software zur Preisoptimierung dar. Die besondere Bedeutung der Preispolitik ist allgemein anerkannt, das mögliche Potenzial wird aber aufgrund des Komplexitätsgrades und der Interkorrelation der Teilaspekte in den wenigsten Unternehmen ausgeschöpft. Alleine die verfügbare Menge von Informationen, die gesammelt und erstmals auch analysiert werden können, ermöglichen zusammen mit dem Megatrend der Künstlichen Intelligenz eine nie dagewesene Qualität an Prognosen, Optimierung und automatisierter Entscheidungsunterstützung. Das Angebot entsprechender Softwareapplikationen ist ebenfalls rasant gewachsen und wird in diesem Buch analysiert und eine Guideline zur Auswahl dieser bereitgestellt.
Preispsychologie: In vier Schritten zur optimierten Preisgestaltung (essentials)
by Markus Husemann-KopetzkyMarkus Husemann-Kopetzky zeigt, dass Unternehmen durch eine gezielte Preisdarstellung die Preiswahrnehmung von Kunden und dadurch mittelbar ihr Verhalten beeinflussen können. Dabei stellt er dar, wie die Preispsychologie zur Preisgestaltung systematisch genutzt werden kann, und entwickelt ein Strukturierungsschema – das 4-P-Modell der Preispsychologie – zur Sortierung der einzelnen preispsychologischen Erkenntnisse sowie zur Auswahl einer psychologisch optimierten Preisgestaltung. Der Autor vermittelt dem Leser einen breiten und fundierten Eindruck zur Preispsychologie und zeigt dabei Möglichkeiten zur weiteren Vertiefung auf. Diese zweite überarbeitete Auflage wurde um neue Studien aus dem noch sehr dynamischen Forschungsgebiet der Preispsychologie aktualisiert. Der Autor:Dr. Markus Husemann-Kopetzky ist externer Habilitand bei Prof. Dr. Andreas Eggert am Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing, an der Universität Paderborn und als Senior Manager Pricing and Business Analytics bei einem großen Internet-Versandhandel tätig.
Preispsychologie: In vier Schritten zur optimierten Preisgestaltung (essentials)
by Markus KopetzkyMarkus Kopetzky zeigt, dass Unternehmen durch eine gezielte Preisdarstellung die Preiswahrnehmung von Kunden und dadurch mittelbar ihr Verhalten beeinflussen können. Dabei stellt er dar wie die Preispsychologie zur Preisgestaltung systematisch genutzt werden kann und entwickelt ein Strukturierungsschema - das 4-P-Modell der Preispsychologie - zur Sortierung der einzelnen preispsychologischen Erkenntnisse sowie zur Auswahl einer psychologisch optimierten Preisgestaltung. Der Autor vermittelt dem Leser einen breiten und fundierten Eindruck zur Preispsychologie und zeigt dabei Möglichkeiten zur weiteren Vertiefung auf.
Preisstrategien und Produktqualität als Determinanten der Marktdurchdringung: Empirische Untersuchungen auf der Basis von Haushaltspaneldaten und vergleichenden Warentests (Marketing und Marktorientierte Unternehmensführung)
by Hans Christian JansenHans Christian Jansen untersucht anhand realer Daten eines GfK-Haushaltspanels und vergleichender Warentests, inwiefern sich die Produktqualität und die eingesetzten Preisstrategien auf die Marktdurchdringung im Konsumgütersektor auswirken. Hierbei konzentriert er sich auf die Differenzierung von Hersteller- und Handelsmarken. Er zeigt u. a. den Zusammenhang zwischen Preis und Qualität empirisch auf und ermittelt den Einfluss negativer Testurteile auf das Kaufverhalten der Konsumenten. Die Untersuchung schließt mit einer Analyse des Einflusses von Preisstrategien und der Produktqualität auf den betriebswirtschaftlichen Erfolg. Anlass seiner Untersuchung sind die steigende Konzentration auf der Handelsstufe und die damit verbundene Nachfrageverschiebung von Hersteller- zu Handelsmarken.
A Preliminary Study on the New Normal of China's Economy (Research Series on the Chinese Dream and China’s Development Path)
by Jun WangThis book shows a panorama of sustainable development practices covering 70 major cities. This book has created the analysis framework of the “New Normal” of China’s economy, demonstrated the features and connotation of the "New Normal", carried out in-depth analysis and systematic study on the connotation and extension of the “New Normal” of China’s economy from ten aspects including growth shift, structural upgrading, innovation drive, regional synergy, moderate inflation, reform bonus, opening-up forced, risk exposure, sustainable development and macro-control in details and proposed targeted policy suggestions with practical application value that adapt to the new normal of China's economy and ensure the sustained, steady and healthy operation of the macro-economy.
Prelude Corp.
by Charles B. Weigle John W. Rosenblum C. Roland ChristensenDescribes a company that is seeking to restructure the lobster fishing industry by applying technology and management to what has been essentially a cottage industry. The student is expected to identify and evaluate the strategy pursued by the company to date and then to assess the prospects for the future in continuing to follow that strategy.
Preludes to the Icelandic Financial Crisis
by Robert Z. Aliber Gylfi ZoegaIceland became one of the symbols of the global financial crisis. It provides an ideal testcase for the perceptions of economists, in particular their ability to anticipate crises. The book contains papers and reports, written prior to the collapse of Iceland's financial system, about the economy. What did and didn't they see coming, and why?"
Premier Furniture Co.
by Thomas R. PiperA credit analyst for a furniture manufacturer is confronted with two customers who have exceeded their credit limits. The financial performance of each has been weak, and one of the customers has a highly leveraged balance sheet. Industry conditions are weak; the manufacturer apparently has excess capacity; and the credit analyst is caught between the conflicting demands of the sales managers and the credit manager. The case provides an opportunity for ratio analysis.
The Premise and Promise of Sense-and-Respond: What Does an Adaptive Organization Look Like and Why Do You Need One?
by Stephan H. HaeckelGiven the fundamental differences of the Information Age from the Industrial Age economy, only a fundamentally different kind of business organization will suffice. The sense-and-respond model introduced here provides a means for meeting the challenges of surviving in the face of discontinuity. A sense-and-respond organization does not attempt to predict future demand for its offerings. Instead, it identifies changing customer needs and new business challenges as they happen, responding to them quickly and appropriately before these new opportunities disappear or change into something else.
Premium by Design: How to Understand, Design and Market High End Products
by Marco Bevolo Alex GofmanThere are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insights from the world of customer science and design research. The key challenge for the world today is finding out how sustainable is the underlying process that is driving this apparent desire for more and more indulgent material possessiveness? This book might not have all the answers, but it will provoke and trigger a long overdue debate in the premium and image driven industries about tomorrow's values. As a result it is a must read for anyone in this market, or aspiring to it.
The Premodern Chinese Economy: Structural Equilibrium and Capitalist Sterility (Routledge Explorations in Economic History #Vol. 13)
by Gang DengCovering the time span from the Shang to the Qing Periods (1520BC - 1911AD), Gang Deng examines important factors in the decline of the Chinese economy from medieval sophistication to modern underdevelopment. These factors include: * resource endowments * socio-economic structure * property rights * state and bureaucracy * ideology and values * geo-political environment * internal rebellions * external invasions and conquestsThe Premodern Chinese Economy is a comprehensive analysis of China's economic history and provides essential background to the study of this country's modern struggle for growth and development. Deng's emphasis on comparative analysis offers new insights into the concept of underdevelopment and theories of transitional economics. This will become a major reference work in the fields of Chinese studies, economic history and development studies.
The Premonition: A Pandemic Story
by Michael LewisNew York Times Bestseller For those who could read between the lines, the censored news out of China was terrifying. But the president insisted there was nothing to worry about. Fortunately, we are still a nation of skeptics. Fortunately, there are those among us who study pandemics and are willing to look unflinchingly at worst-case scenarios. Michael Lewis’s taut and brilliant nonfiction thriller pits a band of medical visionaries against the wall of ignorance that was the official response of the Trump administration to the outbreak of COVID-19. The characters you will meet in these pages are as fascinating as they are unexpected. A thirteen-year-old girl’s science project on transmission of an airborne pathogen develops into a very grown-up model of disease control. A local public-health officer uses her worm’s-eye view to see what the CDC misses, and reveals great truths about American society. A secret team of dissenting doctors, nicknamed the Wolverines, has everything necessary to fight the pandemic: brilliant backgrounds, world-class labs, prior experience with the pandemic scares of bird flu and swine flu…everything, that is, except official permission to implement their work. Michael Lewis is not shy about calling these people heroes for their refusal to follow directives that they know to be based on misinformation and bad science. Even the internet, as crucial as it is to their exchange of ideas, poses a risk to them. They never know for sure who else might be listening in.
Prentice Hall Economics: Principles in Action
by Arthur O'Sullivan Steven M. SheffrinThe study of economics begins with the idea that people cannot have everything they need and want. A need is something like air, food, or shelter that is necessary for survival. A want is an item that we desire but that is not essential to survival.
Prentice Hall Economics: Principles in Action (Texas edition)
by Arthur O'Sullivan Steven M. SheffrinHigh School) Economics: Principles in Action is a multi-dimensional program designed to help students of all abilities achieve fundamental understanding of core economic principles. Key concepts, based on the twenty content standards of the National Council on Economic Education (NCEE), are developed throughout the program & mash; through text, graphics, transparencies, videos, and online resources & mash; and supported by a variety of activities to help students apply their new knowledge to the real world.
Prentice Hall Economics Principles in Action 2005
by Arthur O'Sullivan Steven M. SheffrinThe choice you will make is rooted in economics. At its core, economics is the study of how people choose to use their limited resources. In this unit you'll read more about the tools that economics offers to help you make decisions as a buyer, seller, worker, and citizen.
Prenuptial Agreements: How to Write a Fair & Lasting Contract
by Katherine Stoner Shae IrvingPlan today for peace of mind tomorrow Marriage is one of the few personal contracts in which your state dictates the terms—unless you create your own customized premarital agreement. Combining Nolo's legal expertise and plain-English writing, Prenuptial Agreements makes a potentially touchy subject easy to deal with while explaining how to create a valid contract. This easy-to-use book covers: whether a prenup is right for your relationship how to decide what your prenup should include how to deal with special situations, such as one spouse’s debts, business ownership, or kids from a previous relationship how to put together a draft agreement how to turn your draft into a contract tips on negotiating and communicating with your partner Prenuptial Agreements makes a potentially touchy subject easy to deal with while explaining the foundations of a solid contract. This edition is completely updated to provide the latest laws of your state and includes instructions any couple can use to write a clear prenup.
Prep, Push, Pivot: Essential Career Strategies for Underrepresented Women
by Octavia GoredemaAdvance your career with this insightful playbook for underrepresented women In Prep, Push, Pivot, award-winning career coach and author Octavia Goredema delivers an indispensable career coaching guide for women looking for a new job, dealing with job loss, pivoting to a new career, or returning to the workforce after an extended absence. You'll discover practical strategies you can implement at crucial times during your career, ensuring your considerable talents and skills are used to their full potential. In this important book, you'll: Discover your true worth, cement your career values, and carve out a realistic and aspirational career plan Learn how to position yourself for a promotion, navigate a break in your career, and integrate your role as a mother or caregiver with your professional life Deal with monumental career changes, contribute to the development of the women around you, and benefit from an array of professional resources in your journey forward Perfect for women who are ready to overcome any obstacles that await them, Prep, Push, Pivot is a thoughtful road map to help women chart their professional and personal success.
Preparation: Nine Steps to a Deal
by Harvard Business Review PressFor a negotiator, preparation means understanding one's own position and interests, the position and interests of the other party or parties, the issues at stake, and alternative solutions. It means learning as much as possible about these as well as about the people with whom you'll be dealing. This chapter helps you prepare, using nine steps and numerous examples.
Prepare To Sell Your Company: A Guide to Planning and Implementing a Successful Exit
by L. B. BuckinghamSelling your company is a trying time, similar to selling your house. For those unfamiliar with this process, the challenging thoughts will be: 'How do I start?'; 'Who can help me?'; 'How much can I get for the business?'; 'Who is most likely to buy it, and where do I find them?'; 'When should I do it?' This book will answer all your questions. Easy to read, it covers all the practical aspects of preparing your business for sale. It will show you just how a potential acquirer will view a company that is up for sale. This will enable you to: - develop a business profile that will attract buyers - and maintain their interest until completion - build into the business those aspects that will encourage a buyer to increase their bid. This book will take you through the sale process: preparation, marketing, acceptance of offer, the 'due diligence examination' (the vendor's nightmare), successful completion, and beyond. - What you need to do when selling your company - Setting your desired exit package - Constructing an exit strategy that works for you - Introducing a corporate structure to make sale easier - Organising company finances and tax liabilities in preparation - Matching results to budgets - Identifying your company's intellectual assets - Telling staff about the company sale - Pre-sale and post-completion activitiesContents: Acknowledgements; Introduction; 1. Early considerations; 2. Major factors that influence exit; 3. Construct an exit strategy; 4. Adopt a corporate constitution; 5. Introduce a management structure into your business; 6. Organisation of your company's finances; 7. Construct the company growth by sales and marketing; 8. Recognise and secure your intellectual property and assets; 9. Business activities, logistics and supply chain management; 10. Commercial matters; 11. Employee matters; 12. Information technology; 13. Reputation; 14. Your pre-sale period; 15. The company sale process; 16. Introducing due diligence; 17. Completion day; 18. Post completion; Appendix; Glossary; Index.
Prepare Your Organization to Fight Fires
by Karl E. WeickIncreasingly, work in today's corporations unfolds in small, temporary groups where the stakes are high, turnover is chronic, foul-ups can spread, and the unexpected is common. Karl E. Weick finds lessons for senior managers watching over such groups in an unusual source: Norman Maclean's 1992 book, Young Men and Fire, which reconstructs the circumstances of a deadly fire in Montana's Mann Gulch that claimed the lives of 13 young men. The author believes that corporate leaders can learn from this example by developing groups capable of improvisation, wise behavior, respectful interaction, and communication.
Prepared: What Kids Need for a Fulfilled Life
by Diane TavennerA blueprint for how parents can stop worrying about their children’s future and start helping them prepare for it, from the cofounder and CEO of one of America’s most innovative public-school networks “A treasure trove of deeply practical wisdom that accords with everything I know about how children thrive.”—Angela Duckworth, New York Times bestselling author of Grit An educator and mother, Diane Tavenner cofounded the first Summit school in 2003. Summit Public Schools has won national recognition because 99 percent of Summit students get into a four-year college, and Summit students finish college at twice the national average. But in a radical departure from the environments created by the college admissions arms race, Summit students aren’t focused on competing with their classmates for rankings or test scores. Instead, students spend their days solving real-world problems and developing the skills of self-direction, collaboration, and reflection, all of which prepare them to succeed in college, thrive in today’s workplace, and lead a secure and fulfilled life. Today, thousands of educators, tens of thousands of students, and hundreds of schools across thirty-eight states and the District of Columbia have embraced the Summit model. Through personal stories and the hard-earned lessons of Summit’s exceptional team of educators and diverse students, Diane Tavenner shares the underlying learning philosophies and unconventional wisdom that lead to all children being prepared for school and life.Advance praise for Prepared“In a world filled with lots of parenting advice, Prepared cuts through the noise, offering a no-nonsense guide for raising curious, confident kids. Diane shares the secret sauce behind Summit’s success and how we can make sure that all kids can have the same opportunity.”—Jon Deane, CEO of GreatSchools “Prepared is compelling and actionable. It tells the story of why we all must do this work. We must prepare every child, not allow luck or circumstance to dictate their future—and ours.”—Dr. Priscilla Chan, CEO of the Chan Zuckerberg Initiative, pediatrician, and mother“Diane Tavenner is one of the leading thinkers in education today—her energy and insights are infectious. There is no one better to think big about what kids need, and who can roll up her sleeves to make it happen.”—Sal Khan, founder and CEO of Khan Academy
The Prepared Graduate: Find Your Dream Job, Live the Life You Want, and Step Into Your Purpose
by Kyyah AbdulProfessional Advice About Career Preparation for Soon-To-Be College Grads“This book is so real and honest! I wish I had this when I first started out in my career....Every parent should read this book and then gift it to their child! ” —Nancy Barrows, MS CC-SLP, LAUSD educator & speech language pathologist #1 New Release in Career Development Counseling and Vocational GuidanceThis book of professional advice about career preparation may be the best college graduation gift you’ll receive.Too many people end up working jobs they didn’t study for. It’s time you proactively prepare for post-graduate life. The Prepared Graduate speaks to Generation Z and Millennials, addressing many of the concerns students (and parents) have about pre- and post-graduation. Kyyah Abdul offers extensive job search tips and work advice, such as guidance on writing the perfect résumé, excelling in job interviews, networking in-person and online, negotiating job salaries, paying off student loans, and more.Rely on trusted guidance. Armed with first-hand experience with the lack of preparation universities provide their students, Kyyah set out to forge her own path for finding relevant work post-graduation. Her strategies helped her land jobs in several STEM positions both during and after college. Over time, Kyyah created a comprehensive roadmap chockfull of work advice for college seniors through summer up until the end of their first year as a graduate.The Prepared Graduate is the perfect college graduation gift that provides:Guidance on finding the right path for career successAn easy-to-follow roadmap with advice about career preparationEndless job search tipsIf you enjoyed What Color is Your Parachute?(2021); Brag Better: Master the Art of Fearless Self-Promotion; or You Turn: Get Unstuck, Discover Your Direction, and Design Your Dream Career, you’ll love The Prepared Graduate.
The Prepared Leader: Emerge from Any Crisis More Resilient Than Before
by Erika H. James Lynn Perry WootenThe next crisis might be here now, or it might be around the corner. In The Prepared Leader: Emerge from Any Crisis More Resilient Than Before, two history-making experts in crisis leadership—James, dean of The Wharton School of the University of Pennsylvania, and Wooten, president of Simmons University—forcefully argue that the time to prepare is always.In no other time in recent history have leaders in every industry and on every continent grappled with so many changes that have independently and simultaneously undermined their ability to lead. The Prepared Leader encapsulates more than two decades of the authors’ research to convey how it has positioned them to navigate through the distinct challenges of today and tomorrow. Their insights have implications for every leader in every industry and every worker at every level.In their fast-reading and actionable book, James and Wooten provide tools and frameworks for addressing and learning from crises, and they provide insight into what you need to know to become a Prepared Leader, including:The five phases of crisis management and the skills you need for each phase. They examine how the National Basketball Association and its commissioner, Adam Silver, responded to the COVID-19 pandemic.Making the right decisions under pressure and how to avoid common mistakes. They reveal how Burger King CEO Jose Cil began planning for the aftermath of a crisis right in the middle of one.Building a crisis leadership team and how to lead one that you’ve inherited. They detail how Wonya Lucas, CEO and President of the Crown Media Family Networks, aligned and mobilized an executive team during a time of crisis.James and Wooten argue that—in addition to people, profit, and the planet—prepared leadership should be the fourth “P” in a company’s bottom line. They bring decades of world-renowned research on crisis leadership, diversity and inclusion, management strategy, and positive leadership to the table to help leaders better prepare themselves to lead through crises—and for whatever lies around the corner.
Preparing a Concession Bid at TAV Airports Holding
by Cigdem Celik C. Fritz FoleyIn 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geri , the CFO of TAV Airports Holding, and her team created a model to evaluate the opportunity and formulate a bid.
Preparing and Using the Statement of Cash Flows
by Robert L. Simons Antonio DavilaExplains the concepts and procedures behind the statement of cash flows. Presents an overview of the reporting objectives of this report, and describes in detail the preparation of the cash flow statement using both the indirect method and the direct method. A complete numerical example is presented. Financial analysis techniques using the cash flow statement are also described. A rewritten version of an earlier note.