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The Prize Winner of Defiance, Ohio: How My Mother Raised 10 Kids on 25 Words or Less
by Terry RyanThe Prize Winner of Defiance, Ohio introduces Evelyn Ryan, an enterprising woman who kept poverty at bay with wit, poetry, and perfect prose during the "contest era" of the 1950s and 1960s. Standing up to the church, her alcoholic husband, and antiquated ideas about women, Evelyn turned every financial challenge into an opportunity for innovation, all the while raising her six sons and four daughters with the belief that miracles are an everyday occurrence. The inspiration for a major motion picture, Evelyn Ryan's story is told by her daughter Terry with an infectious joy that shows how a winning spirit and sense of humor can triumph over adversity every time.
Pro-active Dynamic Vehicle Routing
by Francesco FerrucciThis book deals with transportation processes denoted as the Real-time Distribution of Perishable Goods (RDOPG). The book presents three contributions that are made to the field of transportation. First, a model considering the minimization of customer inconvenience is formulated. Second, a pro-active real-time control approach is proposed. Stochastic knowledge is generated from past request information by a new forecasting approach and is used in the pro-active approach to guide vehicles to request-likely areas before real requests arrive there. Various computational results are presented to show that in many cases the pro-active approach is able to achieve significantly improved results. Moreover, a measure for determining the structural quality of request data sets is also proposed. The third contribution of this book is a method that is presented for considering driver inconvenience aspects which arise from vehicle en-route diversion activities. Specifically, this method makes it possible to restrict the number of performed vehicle en-route diversion activities.
Pro-forma-Kennzahlen in der Berichterstattung kapitalmarktorientierter Unternehmen: Literaturüberblick und empirische Evidenz
by Lars SchiemannPro-forma-Kennzahlen sind mittlerweile ein etablierter Teil der externen Berichterstattung kapitalmarktorientierter Unternehmen. Dabei handelt es sich um nicht regulierte Erfolgskennzahlen, die um Sondereffekte bereinigt sind. Ein so ermitteltes Ergebnis enthält zwar potentiell entscheidungsnützliche Informationen für Investoren, kann aber auch strategisch berichtet werden, um die Ertragslage eines Unternehmens vorteilhaft darzustellen. In der vorliegenden Arbeit werden zunächst die Forschungsergebnisse der letzten 20 Jahre systematisiert. Danach folgen zwei eigene empirische Studien anhand von deutschen Geschäftsberichten und Pressemitteilungen. Studie 1 untersucht die Qualität der Überleitungsrechnungen in den Jahren nach der Regulierung. Studie 2 untersucht die Determinanten der Berichterstattung und Betonung von Pro-forma-Kennzahlen.
The Pro-Growth Progressive: An Economic Strategy for Shared Prosperity
by Gene SperlingAfter two consecutive elections in which Democratic candidates failed to turn clear economic advantages into electoral victory, a debate is raging over what the Democrats should donow. The narrow, red state-blue state argument between chest-beating populists and soulless centrists offers the answer to neither the country's economic future nor the political future of the Democrats. In The Pro-Growth Progressive, President Clinton's longest-serving national economic advisor, Gene Sperling, argues that the best economic strategy for our nation -- and the best strategy for progressives whether they be Democrat, Republican, or Independent -- is to pursue policies that are both progressive and pro-growth, that promote progressive values of upward mobility, fair starts, and economic dignity as well as embrace markets and innovation. Sperling describes how both parties offer the American public impoverished choices: Democrats in the-sky-is-falling party too often pretend that the way to promote progressive values and expand the American middle class is to slow the pace of the global economy, stop all outsourcing, and intervene in the market. Republicans of the don't-worry-be-happy party hold fast to the bankrupt vision that the best thing for economic growth is the smallest government possible, and have made the conservative deficit hawks of the 1990s an endangered species. But The Pro-Growth Progressive is neither an all-out assault on the Bush agenda nor a partisan call for Democrats to move further left. Both conservatives and progressives have to accept hard truths about the limitations of their approaches. Drawing on his years of policy experience, Sperling lays out a third way on the issues that are dominating the news and Bush's second term: social security, ownership, globalization, and deficit reduction. He explains the policy alternatives that respect the power of free markets while giving government a role in ensuring that the markets benefit all working families. Focused and timely, The Pro-Growth Progressive offers a realistic vision of free enterprise and economic growth in which government can improve education, reduce poverty, and restore the country to fiscal sanity.
Pro Leadership: Establishing Credibility, Building Your Following, and Leading with Impact
by Andrew WyattA top coach shares twenty-four principles of leadership drawn from his experience founding and running his company—and shows you how to “go pro.”Each of the chapters in Pro Leadership focuses on a pro leadership principle required to be mastered if a leader desires to “go pro”—taken from the yellow legal pad Andrew Wyatt kept in the center drawer of his desk during the twenty-four-year history following the founding of his company. Each time he learned a lesson, he would write it on the legal pad.Many books have been written on leadership. Andrew has read many, and believes aspiring leaders would benefit from doing the same—after all, leaders are readers. Pro Leadership is meant to add to this already valuable library, with three goals: To offer a fresh perspective on the vital role of leaders To help readers change the way they think about leadership To inspire, to equip, and to encourage leaders to “go pro”Pro Leadership benefits from something that can’t be bought: the wisdom of experience, both good and bad, gained over a long and rewarding career. Now leaders of the present and the future can embark on their own journey with the guidance of the founder of Andrew Wyatt Leadership LLC.
Pro Oracle Identity and Access Management Suite
by Kenneth RameyThis book presents a process-based approach to implementing Oracle's Identity and Access Management Suite. Learn everything from basic installation through to advanced topics such as leveraging Oracle Virtual Directory and Identity Federation. Also covered is integrating with applications such as Oracle E-Business Suite and WebCenter Content. Pro Oracle Identity and Access Management Suite provides real world implementation examples that make up a valuable resource as you plan and implement the product stack in your own environment. The book and the examples are also useful post-installation as your enterprise begins to explore the capabilities that Identity Management Suite provides. Implementing an identity management system can be a daunting project. There are many aspects that must be considered to ensure the highest availability and high integration value to the enterprise business units. Pro Oracle Identity and Access Management Suite imparts the information needed to leverage Oracle's Identity and Access Management suite and provide the level of service your organization demands. Show results to leadership by learning from example how to integrate cross-domain authentication using identity federation, how to allow user self-service capabilities across multiple directories with Virtual Directory, and how to perform the many other functions provided by Oracle Identity and Access Management Suite. Presents an example-based installation and configuration of the entire Oracle Identity and Access Management Suite, including high-availability and performance-tuning concepts. Demonstrates Identity Federation, Virtual Directory, Fusion Middleware Integration, and Integration with Oracle Access Manager. Introduces concepts such as Split Profiles for Identity Manager, MultiFactor authentication with Oracle Adaptive Access Manager, and Self Service Portals.
Pro-Poor Growth and Governance in South Asia: Decentralization and Participatory Development
by Ponna Wignaraja and Susil SirivardanaThis important volume advocates a pro-poor growth strategy where the poor also participate directly as subjects in development. The contributors maintain that a critical element in this process is social mobilization where organizations of the poor work in partnership with a restructured state and a socially responsible private sector. They see a new political space for this in the current attempts at decentralization which are also aimed at developing power to the people. To illustrate these possibilities, the volume presents six case studies from India, Pakistan, Sri Lanka, Nepal and Bangladesh. Together they show how new social movements and organizations of the poor are converging with efforts to decentralize and to share power at the local level. This volume breaks new ground by investigating in depth the three important agendas of governance, decentralization/devolution, and poverty eradication, and by highlighting how they can be coordinated to fashion a genuinely pro-poor macro—micro development strategy.
Pro-poor Growth and Liberalization in Developing Economies: The Case of Nepal (Routledge Studies in the Growth Economies of Asia)
by Sanjaya AcharyaBy looking at the link between trade liberalization and pro-poor growth in Nepal, this book explores how a developing and transition economy can attain higher and pro-poor growth along with the ongoing trend of globalization. The author develops a social accounting database for Nepal and applies it to quantify computable general equilibrium (CGE) model to investigate the trade-offs between growth and distribution that are associated with opening up the economy and deregulating it. The book presents a number of pragmatic scenarios that bring about the desired pro-poor growth effects in order to demonstrate possible outcomes for policy making. The research findings apply to other economies with similar macroeconomic structure to Nepal; those small economies with a dominant, traditional, and stagnant agriculture; fragile industrial base, weak and volatile external sector, and almost half of the population living below the poverty line. This book will be of considerable interest to students and scholars in the areas of development economics, political economy of policy reforms, and trade and poverty with special emphasis on South Asia.
Pro-Poor Mountain Tourism (Contemporary Geographies of Leisure, Tourism and Mobility)
by Michal ApolloThis timely and interdisciplinary book is the first to examine mountain tourism and local communities with a pro-poor lens. By drawing on human geography, political and social science, ethics and moral philosophy and empirical research, the volume explores how mountain tourism can be used to fight poverty and inequality in mountain regions.Mountain tourism represents a growing mass tourism phenomenon. The local population, recognizing the possibilities for increased income, started to develop in situ services. However, sensitive to outside influences, the environment of high-altitude mountain areas resident communities have been abruptly exposed to impacts from mountain tourism-related activities, although until recently, they have been cut off from civilization. The natural environment and people living in mountain regions have been affected by an increasing number of visitors in the last few decades. Hence, this book provides an expert-led and comprehensive summary of mountain tourism development and illustrates how tourism can increase benefits for the poor within local communities. Furthermore, it presents updated management and governance policies.This volume will be of pivotal interest to scholars and practitioners from the fields of geography and tourism studies, ethics, and development economics, as well as policymakers, aid agencies, and general readers interested in sustainable development in mountain regions.
Pro SharePoint 2013 Business Intelligence Solutions
by Manpreet Singh Sha Kanjoor Anandan Sahil Malik Srini Sistla Steve WrightTo get ahead in today's hyper-competitive marketplace, your business has to take advantage of the data you already have and mine that data to give you new insight, metrics, and clues to what drives successful customer interactions. In Pro SharePoint 2013 Business Intelligence Solutions, you'll learn exactly how to unlock that magic, build business intelligence facilities on SharePoint, and glean insights from data to propel your business to the next level. To understand the various business intelligence offerings in SharePoint 2013, you need to understand the core SQL Server business intelligence concepts, and the first part of the book presents a comprehensive tutorial on those fundamentals. Pro SharePoint 2013 Business Intelligence Solutions then focuses on specific SharePoint business intelligence investments including: Visio Services Excel Services SQL Server Reporting Services Business Connectivity Services Power View and PerformancePoint Services Authors Manpreet Singh, Sha Anandan, Sahil Malik, and Steve Wright walk you through all of this material comprehensively in practical, hands-on format, with plenty of examples to empower you to use these products in your real-life projects. As compelling as SharePoint and SQL Server business intelligence are together, the challenge always has been finding people who understand both SharePoint and SQL Server well enough to deliver such business intelligence solutions. With this book in hand, you become part of that select group. Get your copy of Pro SharePoint 2013 Business Intelligence Solutions today! What you'll learn Understand the fundamentals and framework of business intelligence. Learn how to integrate Visio Services, and discover the developer story. Practice working with the Secure Store Service. Experience authoring and publishing reports using Report Builder and how to re-purpose published reports in Reporting Services. Glean practical advice about deploying and developing for Power View and PerformancePoint Services in SharePoint 2013. Learn about the advances in Excel Services and PowerPivot, and their application within SharePoint to practical situations. Gain a deep understanding of the Business Data Services feature set in SharePoint 2013. Who this book is for Pro SharePoint 2013 Business Intelligence Solutions offers SharePoint developers an essential BI foundation experience and an introduction to SQL Server 2012 tools for business intelligence. This book will also benefit SQL Server developers and administrators who require knowledge of setting up the basic infrastructure on the SharePoint platform for business intelligence. Table of Contents Business Intelligence Basics Visio Services Reporting Services Business Connectivity Services Excel Services Power View and PerformancePoint Services
Pro-Sumer Power II! How to Create Wealth by Being Smarter, Not Cheaper, and Referring Others to Do the Same
by Bill QuainAccording to marketing expert Dr. Bill Quain, average people can produce above-average wealth through the power of pro-suming. Pro-sumer Power! is a must read for people who would love to create income - instead of "out-go" - when they shop.
Pro Tableau
by Seema Acharya Subhashini ChellappanLeverage the power of visualization in business intelligence and data science to make quicker and better decisions. Use statistics and data mining to make compelling and interactive dashboards. This book will help those familiar with Tableau software chart their journey to being a visualization expert. Pro Tableau demonstrates the power of visual analytics and teaches you how to: Connect to various data sources such as spreadsheets, text files, relational databases (Microsoft SQL Server, MySQL, etc. ), non-relational databases (NoSQL such as MongoDB, Cassandra), R data files, etc. Write your own custom SQL, etc. Perform statistical analysis in Tableau using R Use a multitude of charts (pie, bar, stacked bar, line, scatter plots, dual axis, histograms, heat maps, tree maps, highlight tables, box and whisker, etc. ) What you'll learn Connect to various data sources such as relational databases (Microsoft SQL Server, MySQL), non-relational databases (NoSQL such as MongoDB, Cassandra), write your own custom SQL, join and blend data sources, etc. Leverage table calculations (moving average, year over year growth, LOD (Level of Detail), etc. Integrate Tableau with R Tell a compelling story with data by creating highly interactive dashboards Who this book is for All levels of IT professionals, from executives responsible for determining IT strategies to systems administrators, to data analysts, to decision makers responsible for driving strategic initiatives, etc. The book will help those familiar with Tableau software chart their journey to a visualization expert.
Pro und Contra Pitch-Teilnahme: Ein Handlungsrahmen für die richtige Entscheidung (essentials)
by Stefan Luppold Lena StriegelLena Striegel und Stefan Luppold stellen ein Modell vor, mit dessen Hilfe die Entscheidung - Pitch-Teilnahme ja oder nein - erleichtert und abgesichert wird. Relevante Kriterien flie#65533;en ein und werden in einem Gesamtkontext betrachtet, aber auch gewichtet. Analog zu einer Ampel kann das Modell bei Anfragen helfen, ein klares ,,Mitmachen" zu signalisieren (gr#65533;n), ein ,,Erfolg sehr unwahrscheinlich" anzuzeigen (rot) oder eine Mittel-Position zu indizieren (gelb). Das auf entscheidungstheoretischen Ans#65533;tzen basierende Modell hilft bei der Strukturierung, gibt mehr Sicherheit, liefert einen Rahmen und objektiviert damit die oft rein subjektiv getroffenen Zu- bzw. Absagen. Abgerundet wird das essential durch ein Praxisbeispiel.
Pro WordPress: Mastering the Techniques for Building, Securing and Scaling Websites
by Sivaraj SelvarajPro WordPress is your ultimate guide to unlocking the full potential of the world's leading content management system. From novice bloggers to seasoned developers, this comprehensive resource offers a step-by-step journey through every aspect of WordPress customization, security and performance optimization. With clear explanations and practical examples, you'll learn how to set up your WordPress environment, choose the right themes and plugins, and customize your site with advanced techniques such as custom post types, widgets, shortcodes, and more. Dive deep into the world of WordPress security and discover how to safeguard your website against cyber threats with strategies like two-factor authentication, secure file permissions, and regular security audits. But that's not all – this book also equips you with the tools and knowledge to optimize your site for lightning-fast performance and high search engine rankings. Learn how to leverage caching mechanisms, minimize HTTP requests, and implement SEO strategies to boost your site's speed and visibility. Whether you're managing a single WordPress site or overseeing a multisite network, you'll find invaluable insights and best practices for scalability and high availability. Real-world case studies provide inspiration and guidance, showcasing successful WordPress implementations and effective strategies for growth. Whether you're a business owner, freelancer, or aspiring web developer, Pro WordPress empowers you to take control of your online presence and build websites that stand out in today's competitive digital landscape. Unlock the full potential of WordPress and elevate your web development skills with this essential resource. You Will Learn: The WordPress ecosystem in its entirety, including its history, core features, and community dynamics. Develop expertise in customizing WordPress themes and plugins using CSS, PHP, and advanced techniques like custom post types and widgets Implement robust security measures to protect your WordPress site from common vulnerabilities, such as brute force attacks and malicious code injections Optimize your website's performance through caching mechanisms, image optimization, and other techniques to enhance user experience and SEO rankings More advanced topics such as managing multisite networks, scalability and high availability to effectively scale your WordPress projects and handle high traffic volumes Who is it for: Web designers and developers to business owners looking to develop a webiste of their own as well as bloggers and hobbyists who are looking to design, launch and maintain a website whatever the project.
The PROACT® Root Cause Analysis: Quick Reference Guide (Reliability, Maintenance, and Safety Engineering)
by Kenneth C. Latino Mark A. Latino Robert J. LatinoRoot Cause Analysis, or RCA, "What is it?" Everyone uses the term, but everyone does it differently. How can we have any uniformity in our approach, much less accurately compare our results, if we’re applying different definitions? At a high level, we will explain the difference between RCA and Shallow Cause Analysis, because that is the difference between allowing a failure to recur or dramatically reducing the risk of recurrence.In this book, we will get down to basics about RCA, the fundamentals of blocking and tackling, and explain the common steps of any investigative occupation. Common investigation steps include: Preserving evidence (data)/not allowing hearsay to fly as fact Organizing an appropriate team/minimizing potential bias Analyzing the events/reconstructing the incident based on actual evidence Communicating findings and recommendations/ensuring effective recommendations are actually developed and implemented Tracking bottom-line results/ensuring that identified, meaningful metrics were attained We explore, "Why don’t things always go as planned?" When our actual plans deviate from our intended plans, we usually experience some type of undesirable or unintended outcome. We analyze the anatomy of a failure (undesirable outcome) and provide a step-by-step guide to conducting a comprehensive RCA based on our 3+ decades of applying RCA as we have successfully practiced it in the field. This book is written as a how-to guide to effectively apply the PROACT® RCA methodology to any undesirable outcome, is directed at practitioners who have to do the real work, focuses on the core elements of any investigation, and provides a field-proven case as a model for effective application. This book is for anyone charged with having a thorough understanding of why something went wrong, such as those in EH&S, maintenance, reliability, quality, engineering, and operations to name just a few.
Proactive Companies: How to Anticipate Market Changes
by Leonardo Araújo Rogério GavaWhy do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
Proactive Images for Pre-Service Teachers: Identity, Expectations, and Avoiding Practice Shock
by Jeremy DelamarterThis book provides tools to help pre-service teachers and teacher-preparation programs identify, evaluate, and respond to misaligned expectations early in the teacher-preparation sequence. Plato tells the story of prisoners who mistake the shadows on the wall of their cave for flesh-and-blood reality. These “shadow narratives” dominated their expectations, and when confronted with a three-dimensional reality that bore little resemblance to the shadows, the prisoners were blinded by the light. Surrounded by images and rhetoric that reduce the fullness of teaching to flat, two-dimensional representations, today's pre-service teachers tend to develop expectations of teaching that resemble the shadows more than they resemble reality. These misaligned expectations often lead to practice shock: the painful and disillusioning cognitive dissonance that comes about when unsustainable expectations collide with real-world practice. Intended as a proactive manual for mitigating practice shock, this book shines a light on the shadows by giving pre-service teachers the tools to examine, confront, and revise their own misaligned expectations of teaching before they reach the point of crisis.
Proactive Intelligence
by John J. Mcgonagle Carolyn M. VellaTraditionally, tapping into the power of competitive intelligence (CI) meant investing in the development of an internal CI unit or hiring outside consultants who specialized in CI. Proactive Intelligence: The Successful Executive's Guide to Intelligence offers an alternative: learn how to do it yourself and how to effectively manage the parts you cannot. The tools and techniques that will enable you to produce your own CI for your consumption are out there, and have been honed by decades of work. But, you cannot just adopt them - you have to adapt them. Why? Because, when you finish reading this book, you will be the data collector, the analyst, and the end-user. Traditional CI is premised on a reactive, two part relationship - a CI professional responding to what an end-user identifies as a need; by doing this yourself you can turn CI from being reactive to being proactive. As the decision-maker, you can get what CI you need, when you need it, and then use it almost seamlessly. Written by two of the foremost experts on CI, Proactive Intelligence: The Successful Executive's Guide to Intelligence: shows where and how CI can help you and your firm, provides practical guidance on how to identify what CI you need, how to find the data you need, and how to analyze it, and discusses how to apply CI to develop competitive- and career- advantages. Each chapter is supported by important references as well as by an additional list of resources to support and supplement your knowledge. Proactive Intelligence: The Successful Executive's Guide to Intelligence teaches you how to generate proactive intelligence and use it to advance your business and your career- making it an essential resource for managers and executives, as well as everyone who wishes to integrate CI into their daily work routine.
Proactive Law for Managers: A Hidden Source of Competitive Advantage
by George Siedel Helena HaapioSavvy managers no longer look at contracts and the law reactively but use them proactively to reduce their costs, minimize their risks, secure key talent, collaborate to innovate, protect intellectual property, and create value for their customers that is superior to that offered by competitors. To achieve competitive advantage in this way managers need a plan. Proactive Law for Managers provides this plan; The Manager's Legal PlanTM. George Siedel and Helena Haapio first discuss the traditional, reactive approach used by many managers when confronted with the law, then contrast it with a proactive approach that enables the law and managers' legal capabilities to be used to prevent problems, promote successful business, and achieve competitive advantage. Proactive Law for Managers shows how to use contracts and the law to create new value and innovate in often neglected areas - and implement ideas in a profitable manner.
The Proactive Leader
by David De CremerToo many decisions are taken too slowly or not at all because of the dithering behavior of our leaders, often leading to failure of the project, or worse, the organization. See how procrastination has led to major contemporary leadership failures and learn how to recognize and resolve the problem in yourself and others.
Proactive Police Management
by Edward A. Thibault Lawrence M. Lynch R. Bruce McbridePolice managers anticipating events through planning, using police personnel and resources effectively.
Proactive Risk Management: Controlling Uncertainty in Product Development
by Preston G. Smith Guy M. MerrittListed as one of the 30 Best Business Books of 2002 by Executive Book Summaries. Proactive Risk Management's unique approach provides a model of risk that is scalable to any size project or program and easily deployable into any product development or project management life cycle. It offers methods for identifying drivers (causes) of risks so you can manage root causes rather than the symptoms of risks. Providing you with an appropriate quantification of the key factors of a risk allows you to prioritize those risks without introducing errors that render the numbers meaningless. This book stands apart from much of the literature on project risk management in its practical, easy-to-use, fact-based approach to managing all of the risks associated with a project. The depth of actual how-to information and techniques provided here is not available anywhere else.
ProActive Sales Management: How to Lead, Motivate, and Stay Ahead of the Game
by William MillerToday's sales managers have to be quicker than ever, being more proactive about hiring the best performers and retaining them, multi-tasking, and managing complex sales processes in order to close more and more deals. This book provides readers with a proven method for managing the sales process as well as the salespeople. Packed with specific, field-tested techniques, ProActive Sales Management shows sales managers how to: * motivate a sales team * get their sales team to prospect and qualify * create a proactive sales culture * effectively coach and counsel up and down the sales organization * reduce reports to one sheet of paper and 10 minutes a week * forecast with up to 90% accuracy * take A players to A+ levels Packed with all new metrics and tactics for making the numbers in today's sales environment, this is an important resource no sales manager should be without.
Proactive Selling: Control the Process--Win the Sale
by William Skip" MillerMost sales professionals make the mistake of using the same sales patterns over and over. But since all customers are different, true pros know they must tailor their methods to the buyer if they want to make their numbers every year. ProActive Selling gives readers the tools they need to adapt their approach and maintain control at every stage of the sale. Thoroughly revised and updated, the second edition shows salespeople how to: ò Qualify and disqualify prospects sooner to focus on the most promising accounts ò Examine buyers' motivations from every angle ò Quantify the value proposition early ò Double the number of calls returned from prospective customers ò Appeal to the real decision-makers ò Use technology (e. g. cloud, video, social media, and more) to generate leads and shorten sales cycles ò Increase the effectiveness of every interaction Featuring dozens of enlightening examples and the author's 17 exclusive, practical selling tools, ProActive Selling gives sales professionals the edge they need to exceed their goalsùwith any company, in any industry.
Proaktive Marketing- und Vertriebs-Impulse: Content, Automatisierung, KI, Daten & Trends – worauf sich das B2B- und B2C-Business vorbereiten müssen
by Olaf MörkDieses Buch für Marketing- und Vertriebs-Entscheider entwirrt die komplexen Veränderungen, die auf Unternehmen zurollen. Der Autor zeigt, welche technischen und kommunikativen Herausforderungen für B2B- und B2C-Unternehmen anstehen, wie Strategien für die Zukunft aufgestellt und wie sie umgesetzt werden können.Die großen Trends der letzten Jahre stoßen an ihre Wachstumsgrenzen und die Explosion der Angebote im MarTech-Bereich hat vielfach zur Verwirrung geführt. Jetzt klopfen weitere, neue Trends aus der digitalen Welt an (Generative AI, Avatare, Composability, ...).Wie gewinnen Marketingabteilungen in diesem Technologie- und Content-Dschungel die Aufmerksamkeit ihrer Kunden und behalten selber den Überblick? Olaf Mörk analysiert dafür die relevanten Trends. Dieses Buch – mit zahlreichen Praxisbeispielen (z. B. 1.000 % mehr Leads), Abbildungen und Tipps – ist eine wertvolle Inspirationsquelle für alle, die sich für die Herausforderungen in Marketing und Vertrieb der kommenden Jahre rüsten wollen.Aus dem InhaltDas geänderte Informationsverhalten von Gen Y und Gen Z fordern Marketing und Vertrieb herausNeueste Trends verstehen und nutzen: Virtuelle-Influencer, ChatGPT, KI-Agents, Internet of Think (IoTK), Avatare, Web3, Composability, Cognitive Computing, Super-Apps und Social MediaSituatives-Content-Marketing (SCM), Social Selling und New Sales LeadershipGemeinsam zum Erfolg: das Erfolgstrio Marketing + Vertrieb + CDO Marketing Automation, Big Data und Data Governance – Chancen und Herausforderungen LinkedIn als effektives B2B-Social-Media-Netzwerk: Praktische Tipps und TricksMit einem Geleitwort René Kühn, Initiator von CMCX/Content-Marketing.Com