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Promotional Marketing: Second Edition
by Roddy MullinIn today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover a want or need, to the point of purchase and after. The author of this important book explains how and when to use suppliers (agencies, printers, insurers, etc.) for promotions of all types, including advertising (outdoor, on websites and in print), experiential marketing (road and trade shows, exhibitions, merchandising) and sales promotions (in-store/web and mobile promotion offers). Processes describe and explain how to implement promotional marketing to achieve business objectives. Promotional Marketing is a practitioner guide to sales and marketing for agencies, entrepreneurs and small businesses and those seeking a career in retail. It is packed with real-life and award-winning case studies and practical briefs (NatWest, Diageo, Sainsbury’s, Shell and Radisson, for example) as a starter for when the client needs a creative answer yesterday! It is also tuned to those studying, providing a chapter on how marketing and sales fit into business.
Promotional Marketing
by Roddy MullinThe new edition of Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Updated throughout, Promotional Marketing also features the latest best practice advice for working in digital channels including web-based and mobile-based promotions. Packed with practical examples to aid learning the 60+ case studies covered analyse promotions from brands such as Sainsbury's; Sellotape; Discovery Foods; Listerine; Haagen-Dazs; Natwest; BT; Shell; Diageo; Cadbury's and Kleenex.Topics covered include: the purpose of promotional marketing; what promotional marketing can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; and evaluating your promotion.
Promotional Practices and Perspectives from Emerging Markets (Advances in Emerging Markets and Business Operations)
by Sudhir Rana Avinash K Shrivastava Sachin Kumar RautThis volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers. With the objective to ensure sustainable growth, there is a need for multinationals belonging to and working in emerging economies to learn best practices and continuously evolve. To conduct business in both urban and rural areas, marketing and promotions are potent tools when applied correctly to portray the right brand image. The book studies recent trends and developments in promotional practices as business strategy, sustainability, and innovation across businesses, including retail, textile, and digital technology. It highlights the path that managers should take in order to better understand the potential of distinct market segments and take marketing managerial decisions accordingly. This book will be useful to scholars and researchers of marketing, management studies, business management, financial management, business economics, international business, finance, digital technologies, development studies, and economics. It will also interest policymakers and practitioners in the field.
The Prompt Payment Act Answer Book
by William G. Arnold CDFM-A, CCAFind the Answers You Need to Comply with the Prompt Payment Act!It can be challenging for federal agencies to comply with the Prompt Payment Act. Although the basic rules are simple, they can be difficult to interpret and apply properly — until now. Designed as a reference, The Prompt Payment Act Answer Book lays out the prompt payment rules in a question-and-answer format, enabling readers to find answers to hundreds of specific questions. Practitioners will find the information they need to get and stay in compliance with the Prompt Payment Act and will benefit from real-world examples they can apply in everyday operations.• Government payment personnel: Get advice on how to structure your processes to comply with prompt payment rules, avoid negative audit findings, and deal with contractor inquiries about interest entitlements• Auditors: Structure your prompt payment audits and pertinent information effectively• Contractors and vendors: Verify that your invoices are being handled properly, determine whether you are due interest penalties, and learn how to appeal improper payment amountsPlus! Two quantitative sections show you how to calculate payment due dates and interest penalties, and two quizzes help reinforce learning.
The Prop Trader's Chronicles
by Francis J. ChanA practical guide to profiting from the strategies of professional proprietary tradersToday's technology allows traders to make faster, more price-sensitive trades and to better read the flow of market information and transactions--opening the way to a wider variety of short-term trading strategies. The Prop Trader's Chronicles unveils these strategies and techniques, which have long been the province of proprietary trading firms and other professional stock traders.This reliable guide describes author Francis Chan's experience as a prop trader in an engaging narrative, but at the same time provides an in-depth explanation of strategies employed by proprietary traders utilizing direct access technologies, Level II quotes, time and sales feeds, and electronic communication networks. Along the way, you'll be introduced to a variety of strategies involved in the rapid day trading of stocks, including: scalping, rebate trading, and advanced reading of time and sales transactions to detect short-term swings. Chang also reveals how to use time and sales data as the modern-day equivalent of 'reading the tape.'Shows active independent traders how they can perform at a higher level by replicating the professional strategies of prop tradersOffers valuable insights on how traders can 'read the tape' and better detect short term market swingsDescribes a variety of prop trading strategies, from electronic scalping to statistical arbitrageThe Prop Trader's Chronicles provides a solid foundation for traders looking to improve their performance. With this book as your guide, you'll quickly discover what it really takes to make it in today's competitive markets.
Prop Trading Secrets: How Successful Traders are Living off the Markets
by Kathy Lien Etienne Crete13 revealing interviews with some of the world's best proprietary traders In Prop Trading Secrets of Successful Funded Traders: How Individual Traders are using Proprietary Trading to Achieve Financial Freedom, Kathy Lien, author and managing director of FX strategy at BK Asset Management, and Etienne Crete, full-time trader and founder of Desire to Trade, deliver a collection of 13 revealing interviews with proprietary traders successfully making a living off the markets. You'll explore insights from veteran traders with over 10 years' experience in the markets, winners of a variety of trading championships, and contemporary prop traders using methods like funded accounts to trade other people's money. You'll also find: A thorough introduction to the different kinds of prop trading, including funded trader programs Ways to get started with prop trading, trading methodologies, specific trading tips, and the most useful indicators of price movements What the world's best prop traders have in common and what sets them apart from the rest of the pack Perfect for new traders, Prop Trading Secrets of Successful Traders is an incisive look at the discipline that belongs in the libraries of anyone with an interest in proprietary trading.
Propaganda
by Edward Bernays"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."--Noam Chomsky"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."--Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent." During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.
Propaganda and Nation Building: Selling the Irish Free State (Routledge New Directions in PR & Communication Research)
by Kevin HoraThis book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state – a state which after enduring seven years of insurrection and civil war, became one of the most stable democracies in Europe. This stability, the book argues, was constructed not solely through policies enacted by governments, but through the construction of a Gaelic, Catholic and Celtic national identity. By shifting the perspective to how nation building was communicated, it weaves an interdisciplinary narrative that initiates a new understanding of nation building - providing insights of increasing relevance in current world events. Avoiding a simplistic cause and effect history of public relations, the book examines the uses and effects of early public relations from a political and societal perspective and suggests that while governments were only modestly successful in their varied propaganda efforts, cumulatively they facilitated a transition from violence to peace. This will be of interest to researchers and advanced students with an interest in public relations, propaganda studies, nation building and Irish studies.
Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the Twentieth and Twenty-First Centuries (Routledge New Directions in PR & Communication Research)
by Brendan Maartens; Thomas BivinsThis book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.
PROPECIA: Helping Make Hair Loss History
by Marta Wosinska Youngme MoonIn late 1997, Tom Casola, brand manager for Propecia, debates the best approach to market this breakthrough one-a-day pill for hair loss. This launch would be atypical for a prescription drug because of the key position of the consumer. As a result, the team's experience of past launches has little bearing on how its two available instruments, physician detailing and direct-to-consumer advertising, might play out in this case. Three issues present themselves as new: the form of advertising, the consumer message, and the balance between consumer and physician marketing efforts. The ensuing discussion allows participants to explore the goals of and interdependence between various marketing instruments.
Propel
by Mitchell Weiss Sarah McAraIn 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the burdensome process of accessing benefits from the Supplemental Nutrition Assistance Program (SNAP), commonly known as food stamps. They first designed a mobile site called Easy Food Stamps that streamlined SNAP enrollment, then developed the Fresh EBT app that allowed users to quickly and easily check their SNAP balances on mobile devices. By November 2016, Fresh EBT had 133,000 weekly active users but Propel had limited funding runway, and, ahead of a meeting with investors, Chen has to select a business model. He evaluates data from two ongoing business model pilots- financial services referrals and grocery marketing-along with other user behavior research to determine how Propel could generate meaningful revenue while continuing to provide value to users.
PROPEL to Quality Healthcare: Six Steps to Improve Patient Care, Staff Engagement, and the Bottom Line
by Thomas M Muha Martha MurphyYou got into healthcare because you wanted to help people, but quickly discovered providing high-quality care is challenging. Seemingly impossible demands are placed on you and your team. Some coworkers are constantly complaining; others are in their silos doing only what they must to get through the long days. Collaboration is often lacking, and patients suffer the painful consequences. It’s easy to become overloaded with work and overwhelmed with negativity. This is not how the healthcare profession has to be. There is a new science – Positive Psychology – that studies how people are able to perform extraordinarily well in challenging situations. After a dozen years of research in prestigious medical centers, an evidence-based method for applying this science has been developed. That six step program is PROPEL. You will read stories illustrating the experiences of doctors, nurses and administrators who learned to use PROPEL to transform their professional life (and, for many, their personal life as well). You will learn how they were able to attain remarkable results with their teams, units and clinics: • Staff callout and FMLA decreased 75% • Wait times for chemotherapy infusion reduced 6 hours • Staff turnover dropped 80% • Pediatric MRI scheduling driven down from 14 weeks to 10 days • Bone marrow transplant procedures increased by 50% • ED diversion due to psychiatric patient boarding virtually eliminated • Patient fall rate cut by 70% • Use of agency and travelers nurses abolished • Patient satisfaction scores up 50% The cumulative impact to the bottom line has been calculated to be millions of dollars. The most meaningful measure of PROPEL’s success, however, comes from the thousands of dedicated professionals who have expressed heartfelt gratitude for having learned how to recapture their joy for working in healthcare.
Propeller: Accelerating Change by Getting Accountability Right
by Tanner Corbridge Jared Jones Craig Hickman Tom SmithThe newest addition to Partners In Leadership's accountability series that began with the classic The Oz Principle.The Oz Principle has sold more than a million copies since it debuted in 1994, establishing it as the go-to reference on workplace accountability throughout the world. By embracing its practical and invaluable advice, tens of thousands of companies have improved their organizational accountability -- the key to achieving and sustaining exceptional results. Now, the team at Partners In Leadership is applying thirty years of proven success to a whole new concept: Propeller. This book presents a modern take on accountability, while remaining faithful to the elegantly simple premise: When people take personal ownership of their organization's priorities and accept responsibility for their own performance, they become more engaged and perform at a higher level. With all new examples and stories, Propeller builds on the The Oz Principle's legacy to inspire the next generation of readers to tap the incredible power of personal, team, and organizational accountability.
Property
by C. B. MacphersonThe legitimate role of the state in relation to property and the justification of property institutions of various kinds are matters of increasing concern in the modern world. Political and social theorists, jurists, economists, and historians have taken positions for and against the property institutions upheld in their time by the state, and further dehate seems inevitable. This book brings together ten classic statements which set out the main arguments that are now appealed to and places them in historical and critical perspective.The extracts presented here - all substantial - are from Loeke, Rousseau, Bentham, Marx, Mill, Green, Veblen, Tawney, Morris Cohen, and Charles Reich. A note hy the editor at the head of each extract highlights the arguments in it and relates it to the time at which it was written. Professor Macpherson's introductory and concluding essays expose the roots of some common misconceptions of property, identify current changes in the concept of property, and predict future changes. Macpherson argues that a specific change in the concept (which now appears possible) is needed to rescue liberal democracy from its present impasse.Property is both a valuable text on a crucial topic in political and social theory and a significant contribution to the continuing debate
Property and Finance on the Post-Brexit London Stage: We Want What You Have
by Michael MeeuwisA guide to the contemporary London stage as well as an argument about its future, the book walks readers through the city’s performance spaces following the Brexit vote. Austerity-era London theatre is suffused with the belief that private ownership defines full citizenship, its perspective narrowing to what an affluent audience might find relatable. From pub theatres to the National, Michael Meeuwis reveals how what gets put on in London interacts with the daily life of the neighbourhoods in which they are set. This study addresses global theatregoers, as well as students and scholars across theatre and performance studies—particularly those interested in UK culture after Brexit, urban geography, class, and theatrical economics.
Property and Liability Insurance Entities 2019 (AICPA Audit and Accounting Guide)
by AICPAStay up−to−date on current GAAP and statutory accounting and audit guidance for property and liability insurance entities. This guide provides a good grounding on the industry, its products and regulatory issues, and the related transaction cycles that a property and liability insurance entity is involved with. Relevant guidance contained in standards issued through September 1, 2019, is covered, including the following: FASB ASU No. 2017−12, Derivatives and Hedging (Topic 815): Targeted Improvements to Accounting for Hedging Activities SSAP No. 26R, Bonds SSAP No. 43R, Loan-backed and Structured Securities SSAP No. 97, Investments in Subsidiary, Controlled and Affiliated Entities Revised for SSAP No. 101, Income Taxes, and NAIC INT 18−03, Additional Elements Under the Tax Cuts and Jobs Act Key topics covered: Understand current GAAP and statutory accounting for property and liability insurance entities. Get authoritative accounting and auditing guidance applicable to property and liability Understand current GAAP and statutory accounting for property and liability insurance entities. Get authoritative accounting and auditing guidance applicable to property and liability insurance entities. Properly develop an audit plan for auditing loss reserves. Easily educate your staff on property and liability insurance.
Property and Political Order in Africa
by Catherine BooneIn sub-Saharan Africa, property relationships around land and access to natural resources vary across localities, districts and farming regions. These differences produce patterned variations in relationships between individuals, communities and the state. This book captures these patterns in an analysis of structure and variation in rural land tenure regimes. In most farming areas, state authority is deeply embedded in land regimes, drawing farmers, ethnic insiders and outsiders, lineages, villages and communities into direct and indirect relationships with political authorities at different levels of the state apparatus. The analysis shows how property institutions - institutions that define political authority and hierarchy around land - shape dynamics of great interest to scholars of politics, including the dynamics of land-related competition and conflict, territorial conflict, patron-client relations, electoral cleavage and mobilization, ethnic politics, rural rebellion, and the localization and 'nationalization' of political competition.
Property and Prophets: The Evolution of Economic Institutions and Ideologies
by E. K. Hunt"Property and Prophets" is a concise history of the rise and subsequent triumph of capitalism. Focused primarily on England until 1800 and the United States since 1800, the book's economic history is interspersed with the history of ideas that evolved along with the capitalist system.
Property Asset Management
by Douglas ScarrettProperty asset management requires both the day-to-day oversight of rental properties as well as an ability to maximize the potential of the portfolio through forward thinking and practical planning. To be successful in property management, the individual must be flexible and proactive whilst maintaining a robust knowledge of technical, financial and legal aspects of the leasing system. These managers can have clients ranging from the individual property owner to large international commercial ventures. In Property Asset Management Douglas Scarrett sets out the principles and practice of managing properties for these different clients and their varying needs. As well as the basic theory, the book discusses the process of active management, the strategic objectives, performance measurement and the key financial and operational information which enables high quality and comprehensive reporting to clients. Software screenshots are used to illustrate salient points. This third edition has been extensively rewritten to include developments in property management, especially in the changing nature of the landlord tenant relationship. Scarrett is an experienced academic and professional who has created a practical guide for all those involved in the management of property. The book has also been written to cater for the needs of RICS accredited and business courses provided by Universities in the UK and overseas and provides readers with an overview of the legal aspects of land ownership and tenancy arrangements.
Property Asset Management
by Douglas Scarrett Jan WilcoxProperty asset management requires both day-to-day oversight of rental properties and an ability to maximize the potential of the portfolio through forward thinking and practical planning. Successful property managers must be flexible and proactive whilst maintaining a robust knowledge of technical, financial and legal aspects of the leasing system. Property Asset Management is a practical guide to the key principles of successful property management, perfect for both student and practitioner alike. In this book, Douglas Scarrett and Jan Wilcox demonstrate how to successfully manage properties for the varying needs of clients ranging from individual property owners to large international commercial ventures. As well as the basic theory, Property Asset Management discusses the process of active management, the strategic objectives, performance measurement, and the key financial and operational information needed for high quality and comprehensive reporting to clients. This fourth edition has new chapters on corporate real estate and financial management, and has been extensively rewritten to incorporate recent developments in property management. Software screenshots are used to illustrate salient points and readers are provided with a thorough overview of the latest legal aspects of land ownership and tenancy arrangements. With everything you need for successful property asset management, this book both caters for the needs of RICS accredited and business courses and serves as a handy guide for everyday practice.
Property Boom and Banking Bust: The Role of Commercial Lending in the Bankruptcy of Banks
by Colin Jones Stewart Cowe Edward TrevillionA fascinating analysis of the critical role commercial property investment played in the economic boom and bust during the global financial crisis The unprecedented financial boom stretching from the mid-1990s through 2008 ultimately led to the deepest recession in modern times and one of the slowest economic recoveries in history. It also resulted in the emergence of the draconian austerity policies that have swept across Europe in recent years. Property Boom and Banking Bust offers an expert insight into the complex property market dynamics that contributed to the Great Financial Crisis of 2008 and its devastating economic consequences. It is the first book to focus on a woefully underreported dimension of the crisis, namely, the significant role that lending on commercial property development played in the crisis. Among other key topics, the authors explore the philosophical and behavioral factors that propelled irresponsible bank lending and the property boom; how it led to the downfall of the banks; the impact of the credit crunch on the real estate industry generally in the wake of the financial crisis; the catastrophic effects the property bust had on property investors, both large and small; and how the financial institutions have sought to recover in the wake of the financial crisis. Provides valuable insights into what happened in previous booms and busts, particularly in the 1970s and 1980s, and how they compare with the most recent one Offers an expert assessment of the consequences of the global financial crisis for the banking system and the commercial property industry Examines strategies banks have used to recover their positions and manage the overhang of indebtedness and bad property assets Addresses strategies the real estate industry have used to recover from the collapse in property values Written in an accessible style, and featuring numerous insider case accounts from property bankers, Property Boom and Banking Bust disentangles the complex, tightly-woven factors that led to the Great Financial Crisis of 2008, while offering powerful lessons for property industry professionals on how to avoid having history repeat itself.
Property Crime in Canada: An Econometric Study
by Kenneth L. Avio C. Scott ClarkThis is the first attempt, using Canadian data and econometric techniques, to study property crime as rational economic behaviour. Supply-of-offences functions for five types of property crime are specified and estimated using provincial data for 1970-2. Both the probability of apprehension and the probability of conviction are shown to have a substantial negative effect upon most kinds of property crime, with the conviction rate exhibiting the stronger influence. The generally significant inverse relationship between expected sentence length and the crime rate found by other researchers does not appear for the crimes investigated here. The results also indicate that estimating supply-of-offence functions over such aggregate categories as 'property crime' can lead to unjustified generalizations about particular types of crime.
Property Development
by Richard ReedThis fully revised seventh edition of Property Development has been completely updated to reflect ongoing changes in the property field and maintain the direct relevance of the text to all stakeholders involved in studying the property development process. This text has been in high demand since the first edition was published over 40 years ago. The successful style and proven format of the highly popular text has been retained to assist the readership to understand this complex discipline. The readership typically includes anyone with an interest in property including aspiring property developers, established property developers, property stakeholders involved in the property development process, as well as any interested parties. In addition this new edition of the standard text is ideally suited for all property development and real estate students and will also be of interest to early career professionals and those pursuing similar professional degrees in the industry and in wider built environment courses. This new edition includes new content discussing the rise and significance of PropTech with all chapters updated and enhanced to also assist lecturers and students in their teaching, reading and studying. The book focuses specifically on development and outlines the entire comprehensive process from inception, financing, planning and development stages within the context of sustainability and urban global challenges. The chapters include introductions with chapter objectives, discussion points, reflective summaries and case studies.
Property Development
by Richard Reed Sally SimsThe 6th edition of this extremely popular and classic textbook has been updated to reflect ongoing changes in the field of property development. Attention is paid to the impact of the global financial crisis on the property development process and, in addition, to the increasing relevance of technology to the property profession. Whilst the successful style and format of the text has been retained, new chapters have been added and existing chapters updated and enhanced to guide lecturers and students in their teaching, reading and studying. Other new features in this edition include: Fully updated discussion points and reflective summaries Examples of contemporary best practice based on international case studies covering the UK, USA and Australia New chapters on 'Property Cycles' and 'Technology' Online materials for lecturers and students This fully revised edition of a standard text for all property development and real estate students will also be of interest to early career professionals and those pursuing similar professional degrees in the industry and in wider built environment courses.