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Successful SEO and Search Marketing in a Week: Teach Yourself
by Nick SmithSunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they doMonday: Learn about your competition and target audience, and organize your website's structureTuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research toolsWednesday: Learn how to make changes to the pages on your site to increase the chance of rankingThursday: Ensure all of your links are found and indexed by search engines and generate backlinksFriday: Monitor and manage your progress through tools such as Analytics, Webmaster and shortened URLsSaturday: Increase your online presence with search marketing
Successful Seed Programs: A Planning And Management Guide
by Johnson E. DouglasThis book provides the administrator with a basic reference for assessing the stage of development of the seed program, identifying needs, developing plans, and taking actions necessary to build a successful seed program to help managers and leaders to plan and implement successful activities.
Successful Self-Promotion for Photographers: Expose Yourself Properly
by Amanda Sosa Elyse WeissbergThere's much more to being a professional photographer than simply taking great pictures. Today's self-employed photographers must have marketing savvy to spare. This guide from a widely known and respected industry insider provides that--and much more.In Successful Self-Promotion for Photographers, freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as "Focus Your Image," "Sharpen Your Client Focus," "Identify Your Market," and the ever-important "Spot Trends," here are dozens of surefire strategies for selling services, staying on top of the latest market trends, and winning enough high-paying work to survive and thrive in this very competitive business. For any photographer looking to make it big behind the lens, this indispensable reference shows how to get the right exposure every time.
Successful Selling In A Week: How To Excel In Sales In Seven Simple Steps
by Christine HarveySelling just got easierGood salespeople are in great demand. Sales skills are essential in starting any business, and successful selling brings with it career progression, satisfaction and personal growth that are second to none. With this book, you'll learn all the components necessary to become not just a good but a great salesperson. Whether you're new to sales, and want to start out with a bang, or a veteran salesperson who wants to maximize results, Successful Selling In A Week will be a huge asset to you now and in years to come.You'll learn ways to increase the effectiveness of your efforts, save time and energy and get the best results possible, regardless of your field of sales. You'll be able to put together your own system of success, just like the people before you from whom these principles are drawn. Successful selling means using a structured set of systems that all professional high achievers can learn. We will look at each of these steps one day at a time.You may be wondering if your personality is right for sales. You may think that it's important to be a good talker, but it's far more important to be a sincere listener, to be able to ask pertinent questions that uncover buying motives, and then be able to present the features and benefits of your product or service as they match your customer's needs. A person who does all the talking, without the right questioning and listening, will be wasting time and effort. There is, in fact, no one right personality for sales. Most of us can use the skills we've developed over our lifetime, and hone them with the principles of this book to become a top-notch, if not world-class, salesperson. You'll be able to use the techniques in this book to design sales skills that work best for you, your personality and your industry. - Sunday: Jump-start your success formula- Monday: Develop product and service expertise- Tuesday: Grasp the buying motives- Wednesday: Conquer objections: turn them to your advantage- Thursday: Master successful presentations and closings- Friday: Create action-provoking systems- Saturday: Implement motivation and support systems
Successful Selling in a Week: Teach Yourself
by Christine HarveyThe ability to sell products and services successfully is crucial to anyone who wants to advance their career.Written by Christine Harvey, a leading expert on selling as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to achieve profitable sales.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!
Successful Share-Building Strategies
by Robert D. Buzzell Frederik D. WiersemaAn analysis of more than 1,200 businesses participating in the Profit Impact on Market Strategies (PIMS) program shows that gains in market share relate to product quality improvements, new product introductions, and marketing budget increases. Successful strategic approaches for strengthening market share usually involve a balanced, consistent marketing program or a mix of several competitive factors.
Successful Social Activism and Unintended Market Emergence: The Fight Over Foot Health and Fashion in Japan
by Sayako MiuraThis book demonstrates why and how social activism targeting companies can produce unintended consequences. While it is challenging for social movement organizations (SMOs) to successfully change corporate behavior, it is even more difficult or impossible for SMOs to control the spillover effects of success. Successful social activism affects companies and consumers with diverse interests and intentions beyond the initial target of SMOs, which creates various business opportunities. Entrepreneurs are mobilized by the new opportunities that they identify to initiate their own businesses, and the chain of their actions may produce new market categories unintended by the SMO, including ones that are inconsistent with its superordinate goal. This book explores the process by which an SMO succeeds in changing corporate behavior and how this success leads to unintended market emergence by longitudinally examining the shoe industry in postwar Japan. The Japan Institute of Footwear, a private organization, began advocating shoe functionality over fashion in the 1960s and succeeded in changing corporate behavior in the 1980s through learning by doing; its success led to the unintended emergence of new market categories. The book’s findings offer novel theoretical insights into the relationship between social activism and market change. The analysis also helps us understand the historical context of a movement that emerged in 2019, #KuToo—the word being an amalgam of kutsu (shoes), kutsū (pain), and #MeToo—and to consider its future.
Successful Social Media and Ecommerce Strategies in the Wine Industry
by Gergely Szolnoki Liz Thach Dani KolbSuccessful Social Media and Ecommerce Strategies in the Wine Industry
by Liz Thach Dani Kolb Gergely SznolnokiThis book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
Successful Stock Signals for Traders and Portfolio Managers
by Tom K. Lloyd Sr.A comprehensive guide to technical analysis for both the novice and the professionalTechnical analysis is a vital tool for any trader, asset manager, or investor who wants to earn top returns. Successful Stock Signals for Traders and Portfolio Managers lets you combine technical analysis and fundamental analysis using existing technical signals to improve your investing performance. Author Tom Lloyd Sr. explains all the technical indicators you need to know, including moving averages, relative strength, support and resistance, sell and buy signals, candlesticks, point and figure charts, Fibonacci levels, Bollinger Bands, and both classic and new indicators. Merging these technical indicators with fundamental analysis will keep you in a portfolio of outperforming stocks, sharpen your fundamental buy discipline, and put your sell discipline on autopilot.Includes case studies applying technical analysis to current trending and hotly debated stocks like Facebook, LinkedIn, and NetflixOffers thorough and straightforward guidance on technical analysis for both professional and individual investorsCovers the vital indicators in the public domain that investors need to knowWhether you're an individual investor who wants to beat the indexes, a trader looking for high-risk, high-return positions, or a portfolio manager who wants to take a fundamental approach, this an ideal guide to technical analysis and indicators.
Successful Supervision and Leadership: Ensuring High-Performance Outcomes Using the PASE™ Model
by Tracey HarrisAround the world, hundreds of thousands of supervisors and leaders provide coaching, supervision and leadership to staff every day of the year, yet the majority of supervisors have never attended formal training about how to be an effective supervisor and leader. The majority of supervisors do not refresh their skills, knowledge and capabilities to remain up to date or evaluate their supervisory practice regularly. Supervision is fundamental to ensure that employees meet the requirements of their role, feel supported and valued, and engage in ongoing growth and development. When supervision is effective, it reduces stress, fatigue and burnout. Supervision ensures that employees reflect on their work to maintain high performance and it supports well-being as a professional. This latest book is an essential guide for experienced supervisors and leaders. It is a comprehensive book demonstrating how to provide effective supervision and leadership in the modern workplace. It assists leaders to understand the industrial and ethical context in which supervision is provided, how to evaluate the effectiveness of supervision, and shows supervisors and leaders the specific capabilities that are necessary to be a quality leader and supervisor. This book is a must-read for any supervisor or leader who wants to provide effective supervision and leadership. Each chapter provides valuable information and the latest research on supervision with reflective questions to guide supervisors in their thinking and learning about supervision.
Successful Supervisory Leadership: Exerting Positive Influence While Leading People (Successful Supervisory Leadership)
by William J. Rothwell Aileen G. Zaballero Behnam BakhshandehWhy Study Supervision? This book presents two compelling reasons to study supervision and supervisory leadership: Influential Position: Supervisors exert considerable influence on organizational settings. Supervisors have been schooled, developed, and trained for their responsibilities. They can function more effectively than if they learn through informal, sometimes haphazard means. It thus pays to learn about supervision because supervisors can influence how efficiently and effectively their organization functions. Career Path: Many career paths lead to supervision. Supervisors are everywhere. Supervisors are teachers, doctors, accountants, lawyers, plumbers, and electricians. If you aspire to advance within your occupation, you may find that one career path leads to supervision. Preparing for supervisory responsibilities can prepare you for advancement. You may thus have a personal stake – your own future – in learning about what supervisors do and how they do it. In addition, this book: Provides strategies for building solid relationships with team members. Uses positivity as a foundational practice to lead and encourage other employees. Provides guidelines on how to hold employees accountable and set high expectations. Presents strategies to engage, coach, and develop employees by creating a positive environment to influence attitudes and behaviors. Offers various approaches for managing time and increasing productivity.
Successful Supervisory Leadership: Exerting Positive Influence While Leading People (Successful Supervisory Leadership)
by William J. Rothwell Aileen G. Zaballero Behnam BakhshandehWhy Study Supervision?This book presents two compelling reasons to study supervision and supervisory leadership: Influential Position: Supervisors exert considerable influence on organizational settings. Supervisors have been schooled, developed, and trained for their responsibilities. They can function more effectively than if they learn through informal, sometimes haphazard means. It thus pays to learn about supervision because supervisors can influence how efficiently and effectively their organization functions. Career Path: Many career paths lead to supervision. Supervisors are everywhere. Supervisors are teachers, doctors, accountants, lawyers, plumbers, and electricians. If you aspire to advance within your occupation, you may find that one career path leads to supervision. Preparing for supervisory responsibilities can prepare you for advancement. You may thus have a personal stake – your own future – in learning about what supervisors do and how they do it. In addition, this book: Provides strategies for building solid relationships with team members. Uses positivity as a foundational practice to lead and encourage other employees. Provides guidelines on how to hold employees accountable and set high expectations. Presents strategies to engage, coach, and develop employees by creating a positive environment to influence attitudes and behaviors. Offers various approaches for managing time and increasing productivity.
Successful Supply Chain Vendor Compliance
by Norman A. KatzNorman Katz has secured a top spot as one of the Top 50 Global Thought Leaders and Influencers on Supply Chain 2020. Even the largest companies find managing vendors a daunting task. If you get it wrong then you risk inadvertently penalizing potentially valuable suppliers with misguided, overly bureaucratic or costly processes. Worse the burdens placed on the vendors backfires on the customer entity itself as the customer is subjected to the increased operational costs of managing the ramifications of the ill-conceived or poorly implemented requirement through the vendor community, driving up its own operational costs and increasing frustrations for all, straining the customer-vendor relationship. Effective compliance programs balance the requirements with the capabilities of their suppliers, striving to educate instead of just inform. A well-run program should help vendors self-implement and control costs, not force vendors to rely on constant communication and increase costs for all trading partners involved. Successful Supply Chain Vendor Compliance explains the technical, process and cultural elements that go into a successful compliance program. Norman Katz exposes the weaknesses in traditional programs and identifies the characteristics of well-managed programs that foster beneficial trading partner relationships. He shows how a well-executed vendor compliance program can control and decrease costs by reducing disruptions throughout the supply chain, from the distribution center to the data center to the corporate office. Competition is fierce, and the right vendor can help you define a business model, react quickly to changes, and differentiate between you and your competitors. See the latest Forbes article on Abusive Compliance Practices!
Successful Team Building (Worksmart Ser.)
by Thomas L. QuickWorking in teams brings benefits to both team members and organizations for which they work. If you are a team leader, you know that getting commitment isn't always easy. SUCCESSFUL TEAM BUILDING shows you how to motivate team members, and so reap the benefits. You'll learn how to build team commitment, deal with team conflict, use creativity in problem solving and decision making, and evaluate and reward team players. The result? Your team will respond favorably to your efforts. And your boss will notice too.
Successful Time Management
by Patrick ForsythSuccessful Time Management is packed with proven tips and techniques to help you review and assess you time management and adopt new work practices to improve it. It includes great time-saving ideas, practical solutions and checklists, plus advice on: controlling paperwork; organizing your e-mail inbox; delegating and working with others; prioritizing to focus on key issues; getting and staying organized. Now in its thrid edition, this essential guide will help you minimize time-wasting and interruptions, and focus on the priority tasks that will lead to success in your job and career.
Successful Time Management
by Patrick ForsythSuccessful Time Management is packed with proven tips and techniques to help you review and assess your time management and adopt new work practices to improve it. It includes great time-saving ideas, practical solutions and checklists, plus advice on: controlling paperwork; organizing your emails; delegating and working with others; prioritizing to focus on key issues; getting and staying organized.Now in its third edition, this essential guide will help you minimize time-wasting and interruptions, and focus on the priority tasks that will lead to success in your job and career. Packed with exercises and action sheets to help maximize productivity, Successful Time Management will give you the tools to become more efficient and effective. The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
Successful Time Management for Dummies
by Dirk ZellerNo matter how hard employees in the workplace try to get things done, there's never enough time. "Successful Time Management For Dummies" shows readers how to squeeze optimal efficiency-and satisfaction-out of their workday in order to: Reduce anxiety and stress in the workplace, identify and avoid time traps, create a time block schedule Establish and carry out priorities, establish deadlines and stick to them, cure the procrastination problem, recognize how human nature is usually the root cause of dwindling time, and pinpoint and combat the 20 most tenacious time-wasters.
Successful Time Management: How to be Organized, Productive and Get Things Done (Creating Success #9)
by Patrick ForsythSuccessful Time Management is packed with proven tips, tools and techniques to help you review and assess your time management and adopt new work practices to improve it. This book includes great time-saving ideas, practical solutions and checklists, plus advice on: controlling paperwork, organizing your emails, delegating and working with others, prioritizing to focus on key issues, getting and staying organized. This fully updated 6th edition features even more practical exercises, useful templates and top tips to help you minimize time-wasting and interruptions, and focus on the priorities that will lead to success in your job and career. Successful Time Management will give you the tools to become more efficient and effective.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
Successful Time Management: How to be Organized, Productive and Get Things Done (Creating Success)
by Patrick ForsythSuccessful Time Management is packed with proven tips, tools and techniques to help you review and assess your time management and adopt new work practices to improve it. It includes great time-saving ideas, practical solutions and checklists, plus advice on: controlling paperwork, organizing your emails, delegating and working with others, prioritizing to focus on key issues, getting and staying organized.Fully updated for 2019, this 5th edition now features even more practical exercises, useful templates, and top tips to help you minimize time-wasting and interruptions, and focus on the priorities that will lead to success in your job and career. Successful Time Management will give you the tools to become more efficient and effective.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
Successful Transposition of Lesson Study: A Knowledge Management Perspective (SpringerBriefs in Education)
by Eric C. ChengThis book analyses the organisation cultures that promote Japanese Lesson Study, identifies the soul of lesson study, which is missing in other cultures, and discusses the conditions for successfully transplanting the Lesson Study to other cultures. Adopting Nonaka and Tateuchi’s (1995) SECI knowledge creation model as the analytical lens, it explores the tacit and explicit knowledge convention and creation processes in lesson study. Unpacking the mechanism of the knowledge management process and practices could assist policy makers and school administrators, educators in contextualising lesson study to their school systems. The book provides an accessible discussion of the benefits and challenges of introducing lesson study, and presents three new research dimensions to analyse it: reviewing the historical development of lesson study in terms of the pendulum swings between professional accountability and state accountability in developing the school-based curriculum and the national curriculum; examining lesson study as a knowledge management tool for creating pedagogical knowledge for curriculum implementation: and studying the “kaizen kata” embedded in the PDCA cycles of lesson study as an organization routine for school improvement.
Successful Writing and Speaking: The Communication Collection (9 Books)
by Bryan A. Garner Nancy Duarte Harvard Business Review Holly Weeks Jeff WeissThis Harvard Business Review digital collection will give you the confidence and tools you need to write and speak successfully. It includes the HBR Guide to Persuasive Presentations, by presentation expert Nancy Duarte; the HBR Guide to Better Business Writing, by writing expert Bryan A. Garner; the HBR Guide to Negotiating, by negotiation expert Jeff Weiss; Failure to Communicate, by consultant and coach Holly Weeks; as well as HBR's 10 Must Reads on Communication, Giving Effective Feedback, Running Meetings, How to Run a Meeting, and Managing Difficult Interactions.
Successful Writing at Work (Concise Edition)
by Philip C. KolinThis user-friendly, compact text presents the most necessary, useful skills and strategies for successful workplace writing. Based on the successful parent text, Successful Writing at Work, 8/e, the Concise Edition maintains a practical approach, an abundance of realistic situations and problems, real-world examples, and detailed guidelines for drafting, editing, and producing professional documents and graphics. The Second Edition features a contemporary, open, and user-friendly design, including a wider trim size to allow for marginal note-taking and many new and up-to-date visuals.
Successful negotiation with the Driver-Seat Concept
by Hermann RockWith this book, Hermann Rock provides time-structured core negotiation strategies that can be immediately applied in practice. The author's expertise comes primarily from negotiations in the context of M&A transactions and management investments. However, the concepts presented are equally applicable to negotiations of financing, car purchase, lease or service contracts and thus universally applicable. Three (scientifically based) basic strategies are presented, which the reader can adapt to his or her specific negotiation situation. The examples chosen for illustration are concrete cases negotiated by the author himself. With the certainty of having understood the three basic strategies, the reader enters the negotiation with a positive basic mood and thus creates the basis for his negotiation success. Hermann Rock has successfully presented his strategies for negotiation management many times in lectures and magazines (Focus) and now presents them for the first time in book form as a consistent further development of the Harvard concept.
Successfully Doing Business/Marketing In Eastern Europe (Routledge Studies in International Business and the World Economy #46)
by V.H. Manek Kirpalani Lechoslaw Garbarski Erdener KaynakSuccessfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region. These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.