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Super Boom

by Hirsch Barry Ritholtz

Prosper from the profitable opportunities of the next financial market super boomIn 1976, Yale Hirsch predicted a fifteen-year super boom--a move in the stock market of 500% or more. His forecast proved accurate as the market rose and continued upward, eventually posting growth over 1,000% just before the tech crash in 2000. In Super Boom, Jeffrey Hirsch, President of the Hirsch Organization and Editor in Chief of the Stock Trader's Almanac, unveils the next market expansion. Building on his father's research from 1976, Hirsch has discovered that meteoric rises in stock indices are due to specific catalysts predominantly outside of the financial markets.History has a way of repeating itself, especially in the financial markets. The American economy, and subsequently the world economy, has always existed in a cycle of boom and bust: gold, grain, oil, technology, and most recently, real estate, have all bubbled and popped. The key to investing profitably is spotting macroeconomic historical trends and positioning to reap the benefits. Step-by-step, Hirsch puts together the pieces of this puzzle by revealing the central drivers of a super boom.Examines how new cultural paradigm-shifting technologies, as well as peace between major wars, could fuel a super boomDiscusses how the massive injection of money by the government, in response to the global financial crisis and the Great Recession, as well as wartime spending, will eventually create an inflationary environmentThe data and research found here is based on historical information and the boom-and-bust cycle of the past centuryAs markets and economies struggle over the next several years, remember to keep your eye on the future and get ready for the coming super boom and the next 500% move in the market. With this book as your guide, you'll benefit from the insights that only Jeffrey Hirsch can provide.

Super Bowl Storytelling

by Jill Avery Shelle Santana

The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an average of 46 minutes. Why are consumers willing to spend 3.5x more time watching commercials on the Super Bowl than on any other day of the year? Perhaps because they have come to expect the best, most creative, most engaging storytelling of the year from advertisers. With one out of every three Americans glued to the game, advertisers know they have a captive audience and they go to great lengths to stand out in what is somewhat akin to a battle of the brands. However, at a cost of more than $5 million for a 30-second spot, is Super Bowl advertising worth it? And, which types of Super Bowl stories are more and less likely to "win" on the Super Bowl?

Super Coaching

by Ben Renshaw Graham Alexander

Super Coaching is for anyone wanting to succeed in a frenetic and unpredictable world. Coaching is an extremely successful new trend: a coach is a cross between a psycho-analyst and personal trainer, someone who is there to motivate and inspire you to work things out for yourself. This book means that you don't have to find your own personal coach - everything you need to know is here. Getting the job done is no longer good enough: relationships, whether with colleagues, customers, friends and family, are our greatest asset and the key to career success and personal happiness. Ben Renshaw's many media credits include relationship coach for C4's award-winning series Perfect Match. Graham Alexander is the founder of business coaching in Europe with just under 20 years' experience in the field. Together they make a unique team, showing you how to follow coaching principles to achieve everything you want in a career and life.

Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart

by Ian Ayres

Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted? Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us. Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.From the Hardcover edition.

Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart

by Ian Ayres

Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted? Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us. Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.From the Hardcover edition.

Super Crunchers: Why Thinking-by-Numbers Is the New Way to be Smart

by Ian Ayres

Companies used to rely on human experts and their years of experience to guide them. Now, cutting-edge organizations are mining the data and crunching numbers instead, to come up with more accurate, less biased predictions. As Freakonomics detailed, statistical analysis can reveal the secret levers of causation. But economist Ian Ayres argues that that's only part of the story: super crunching is revolutionizing the way we all make decisions. Beginning with examples of the mathematician who out-predicted wine buffs in determining the best vintages, and the sports scouts who now use statistics rather than intuition to pick winners, Super Crunchers exposes the world of data-miners, introducing the people and the techniques. It illuminates the hidden patterns all around us. No businessperson, academic, student, or consumer (statistically that's everyone) should make another move without getting to grips with thinking-by-numbers ? the new way to be smart, savvy and statistically superior.

Super Deciders: The Science and Practice of Making Decisions in Dynamic and Uncertain Times

by Claudio Feser Karolin Frankenberger Daniella Laureiro-Martinez Stefan Brusoni

Dramatically improve the decisions you make every day using insights from the latest neuroscience We make hundreds of decisions daily, from small ones – such as what to wear today and how to drive to work – to big ones – such as the company strategy and whether to launch a restructuring program that may impact thousands of people. In business, studies suggest that company executives spend 40% of their time making decisions and that the effectiveness of their decisions largely drives the results of the companies that they lead. In Super Deciders: The Science and Practice of Making Decisions in Dynamic and Uncertain Times, a team of renown researchers and business advisors deliver an application of the latest advances in neuroscience to effectively making the most difficult decisions, those we make in dynamic environments, in situations of uncertainty when we need to predict outcomes, we’re missing relevant information, time is scarce, and the environment is constantly changing. The book is written in three parts. In the first part, the book offers a practical framework for making effective decisions under uncertainty. In the second part, the book discusses approaches to effectively implement those decisions, thus managing change at every level, from the individual to the organizational. Finally, the book develops suggestions on how leaders can diagnose and improve – in themselves and in the people they lead – the cognitive abilities relevant to decision-making. You’ll also find: An enlightening business narrative detailing the journey of a fictional leader of an international travel operator named Inuk. Six cases that put you into real-life situations of making difficult decisions and that help you assess your decision-making effectiveness. An accessible and fun introduction to the neuroscience of decision-making. Ideal for managers, executives, directors, and other business leaders, Super Deciders is a can’t-miss decision-making playbook that you’ve been waiting for.

Super Founders: What Data Reveals About Billion-Dollar Startups

by Ali Tamaseb

Super Founders uses a data-driven approach to understand what really differentiates billion-dollar startups from the rest—revealing that nearly everything we thought was true about them is false! Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar startups with those that failed to become one—30,000 data points on nearly every factor: number of competitors, market size, the founder&’s age, his or her university&’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected. Just to mention a few: Most unicorn founders had no industry experience;There's no disadvantage to being a solo founder or to being a non-technical CEO;Less than 15% went through any kind of accelerator program;Over half had strong competitors when starting--being first to market with an idea does not actually matter. You will also hear the stories of the early days of billion-dollar startups first-hand. The book includes exclusive interviews with the founders/investors of Zoom, Instacart, PayPal, Nest, Github, Flatiron Health, Kite Pharma, Facebook, Stripe, Airbnb, YouTube, LinkedIn, Lyft, DoorDash, Coinbase, and Square, venture capital investors like Elad Gil, Peter Thiel, Alfred Lin from Sequoia Capital and Keith Rabois of Founders Fund, as well as previously untold stories about the early days of ByteDance (TikTok), WhatsApp, Dropbox, Discord, DiDi, Flipkart, Instagram, Careem, Peloton, and SpaceX. Packed with counterintuitive insights and inside stories from people who have built massively successful companies, Super Founders is a paradigm-shifting and actionable guide for entrepreneurs, investors, and anyone interested in what makes a startup successful.

Super Freedom: Create a Worry-Free Financial Future in 6 Steps

by Trish Power

Super Freedom is just that ? a guide for women to super. This guide has a strong, aspirational focus on what superannuation can provide for women, regardless of their marital circumstances, age or even their current superannuation balances. For women it?s not so much about the actual amount of super they have, but what they can do with it, eg travel, shop, live. Throwing aside the shackles of jargon and terminology, Trish Power?s guide to superannuation for women, provides with women with everything they need to know about how much super they need, getting their super set up, how to increase their super balance, how to move into retirement, insurance and estate planning.

Super Inequality: Theoretical Essays in Economics and Social Policy

by Christian Aspalter

This book bridges the disciplines of micro-economics and social policy in general, and, in particular, behavioral/explanatory social policy and public choice theory, plus Leibenstein’s X-efficiency theory. Being trained as an economist and social policy scientist, the author leaps out of the comfort zone of most social policy scientists and experts, right into the exciting world of micro-economic theory, and then extending and connecting those theories to explain major social, political and economic conundrums of our time. In doing so, the book offers a new set of theoretical—and practical—explanations derived from the general proposition of micro-economic theory, of how government officers, policymakers, administrators and the people themselves alike are, by and large, motivated in their daily as well as strategic (long-term) decision-making. Using a meta-analytical approach (based on a number of grand theories), this book also explains systemic factors behind human behavior and the thereof resulting shortcomings in lifetime outcomes (health, wealth and happiness of a person) and at the same time societal, policy-making, and economic outcomes on societal level, and in global comparison.The outcomes thereof can be measured exactly (and hence validated), especially through the method of empirical comparative social science/economic research. Here, the author also (but not only) introduces the new method of using Aspalter's Standardized Relative Performance (SRP) Index in measuring exactly complex, aggregate performances of multiple governments, and that at the same time also across the entire world.

Super Mario

by Jeff Ryan

The story of Nintendo's rise and the beloved icon who made it possible. Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: * Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. * Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. * The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption. .

Super PAC!: Money, Elections, and Voters after Citizens United (Routledge Research in American Politics and Governance)

by Michael G. Miller Conor M. Dowling

Recent federal court activity has dramatically changed the regulatory environment of campaign finance in the United States. Since 2010, the judiciary has decided that corporations and labor unions may freely spend in American elections, and that so-called "Super PACs" can accept unlimited contributions from private citizens for the purpose of buying election advertising. Despite the potential for such unregulated contributions to dramatically alter the conduct of campaigns, little is known about where Super PACs get their money, where they spend it, or how their message compares with other political groups. Moreover, we know almost nothing about whether individual citizens even notice Super PACs, or whether they distinguish between Super PAC activity and political activity by other political groups. This book addresses those questions. Using campaign finance data, election returns, advertising archives, a public opinion survey, and survey experiments, Super PAC! provides unprecedented insight into the behavior of these organizations, and how they affect public opinion and voting behavior. The first in-depth exploration of the topic, this book will make significant contributions in both political science and applied policy.

Super Project

by Harold E. Wyman Richard F. Vancil

Describes the proper use of incremental analysis for capital investment decisions.

Super Pumped: The Battle For Uber

by Mike Isaac

A New York Times technology correspondent presents the dramatic story of Uber, the Silicon Valley startup at the center of one of the great venture capital power struggles of our time. <P><P>In June 2017, Travis Kalanick, the hard-charging CEO of Uber, was ousted in a boardroom coup that capped a brutal year for the transportation giant. Uber had catapulted to the top of the tech world, yet for many came to symbolize everything wrong with Silicon Valley. <P><P>Award-winning New York Times technology correspondent Mike Isaac’s Super Pumped presents the dramatic rise and fall of Uber, set against an era of rapid upheaval in Silicon Valley. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. A near instant “unicorn,” Uber seemed poised to take its place next to Amazon, Apple, and Google as a technology giant. <P><P>What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong. Isaac recounts Uber’s pitched battles with taxi unions and drivers, the company’s toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. With billions of dollars at stake, Isaac shows how venture capitalists asserted their power and seized control of the startup as it fought its way toward its fateful IPO. <P><P>Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a page-turning story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history. <P><P><b> A New York Times Bestseller </b>

Super Rich

by Russell Chris Morrow Simmons

The visionary entrepreneur and author of the New York Times bestseller Do You! delivers a powerful guide to true abundance. Russell Simmons knows firsthand that wealth is rooted in much more than the stock market. True wealth has more to do with what's in your heart than what's in your wallet. Using this knowledge, Simmons became one of America's shrewdest entrepreneurs, achieving a level of success that most investors only dream about. No matter how much material gain he accumulated, he never stopped lending a hand to those less fortunate. In Super Rich, Simmons uses his rare blend of spiritual savvy and street-smart wisdom to offer a new definition of wealth-and share timeless principles for developing an unshakable sense of self that can weather any financial storm. As Simmons says, "Happy can make you money, but money can't make you happy. " In straight-talking inspiring chapters, Simmons provides unforgettable true stories from his own road to riches, delving into the principles and practices that have kept him energized and focused. Whether we're in the boardroom or on a yoga mat, Simmons says, we have to be able to listen to our inner voices. Finding our unique potential, we can make the right moves, ruled not by money but by the joy of conscientious living and giving. With these philosophies and more, Simmons brings us a stimulus package of consciousness that will never run dry, backed by the power of the higher self. Watch a Video .

Super Sectors

by John Nyaradi

Smart financial strategies that can secure your financial future There are more than 600 exchange traded funds on the market today, and new ones are opening every day. Total worldwide invested assets in ETFs now tops $500 billion. Written in a straightforward and accessible style, Super Sectors outlines a specialized trading system that utilizes standard and leveraged exchange traded funds in an easy-to-follow plan, so that you can identify and invest in the hottest sectors in the world. In this book, author John Nyaradi skillfully shows you how to use ETFs to take advantage of businesses and sectors that are profiting, while also minimizing risk by getting out of the same areas before they start to decline. Along the way, Nyaradi reveals how to best analyze different sectors, such as technology, utilities, industrial, energy, services, and finance, and then discusses which ETFs can help you profit from the opportunities these sectors present. The book: * Outlines an active investment management strategy that will allow you to generate steady success in any market * Details how different types of businesses profit and suffer during different business cycles * Explores how sectors rotation strategies and exchange traded funds can put you in a better position to excel financially * Includes interviews with key experts The "buy-and-hold" strategy of yesterday won't work in today's investment environment. Nyaradi identifies the strongest potential sectors in the future. Find out what will work with Super Sectors as your guide.

Super Thinking: The Big Book of Mental Models

by Gabriel Weinberg Lauren McCann

"You can't really know anything if you just remember isolated facts. If the facts don't hang together on a latticework of theory, you don't have them in a usable form. You've got to have models in your head."- Charlie Munger, investor, vice chairman of Berkshire Hathaway The world's greatest problem-solvers, forecasters, and decision-makers all rely on a set of frameworks and shortcuts that help them cut through complexity and separate good ideas from bad ones. They're called mental models, and you can find them in dense textbooks on psychology, physics, economics, and more. Or, you can just read Super Thinking, a fun, illustrated guide to every mental model you could possibly need. How can mental models help you? Well, here are just a few examples... • If you've ever been overwhelmed by a to-do list that's grown too long, maybe you need the Eisenhower Decision Matrix to help you prioritize. • Use the 5 Whys model to better understand people's motivations or get to the root cause of a problem. • Before concluding that your colleague who messes up your projects is out to sabotage you, consider Hanlon's Razor for an alternative explanation. • Ever sat through a bad movie just because you paid a lot for the ticket? You might be falling prey to Sunk Cost Fallacy. • Set up Forcing Functions, like standing meeting or deadlines, to help grease the wheels for changes you want to occur. So, the next time you find yourself faced with a difficult decision or just trying to understand a complex situation, let Super Thinking upgrade your brain with mental models.

Super Tuscan: Heritage Recipes and Simple Pleasures from Our Kitchen to Your Table

by Gabriele Corcos Debi Mazar

From the celebrity/chef husband-wife team and authors of the bestselling Extra Virgin comes a brand-new cookbook with over 100 delicious recipes that incorporate Tuscan flair with classic American dishes.With five seasons of their Cooking Channel show, Extra Virgin, still repeating regularly and their neighborhood Brooklyn Italian café-slash-supper-club, The Tuscan Gun, thriving in its second year, Debi Mazar and Gabriele Corcos have invited us again into their kitchen to share delicious recipes for the whole family to enjoy. Good Italian cooking is family cooking. From potato gnocchi with a buttery red sauce just like how Gabriele&’s grandmother used to make it, to the Tuscan fried chicken marinated in classic Italian flavors to put a whole new spin on a traditional American recipe, Super Tuscan showcases the best of both cultures, and introduces unique recipes that can only come from a multicultural kitchen. Along with over 100 tasty recipes, Debi and Gabriele share entertaining anecdotes, useful tips, and day-to-day life in their household with over 125 stunning photographs. Super Tuscan will inspire you to make cooking a daily experience in your family life and live la dolce vita wherever you are.

Super-Entscheider: Effektive Entscheidungsfindung in dynamischen und unsicheren Zeiten

by Claudio Feser Karolin Frankenberger Stefano Brusoni Daniella Laureiro-Martinez

Verbessern Sie die Entscheidungen, die Sie tagtäglich treffen, mithilfe neuester neurowissenschaftlicher Erkenntnisse drastisch! Täglich treffen wir Hunderte von Entscheidungen, von kleinen - wie die Frage, was wir heute anziehen und wie wir zur Arbeit fahren - bis hin zu großen - wie die Unternehmensstrategie und die Frage, ob ein Umstrukturierungsprogramm eingeleitet werden soll, das sich auf Tausende von Menschen auswirken kann. Studien zufolge verbringen Führungskräfte 40 Prozent ihrer Zeit damit, Entscheidungen zu treffen und die Wirksamkeit ihrer Entscheidungen bestimmt weitgehend die Ergebnisse der von ihnen geführten Unternehmen. In diesem Buch liefert ein Team renommierter Forscher und Unternehmensberater eine Anwendung der neuesten neurowissenschaftlichen Erkenntnisse, um die schwierigsten Entscheidungen effektiv zu treffen - nämlich diejenigen, die wir in dynamischen Umgebungen treffen, in Situationen der Ungewissheit, wenn wir Ergebnisse vorhersagen müssen, uns aber relevante Informationen fehlen, die Zeit knapp ist und sich die Umgebung ständig verändert. Das Buch ist in drei Teile gegliedert. Im ersten Teil bietet es einen praktischen Rahmen für effektive Entscheidungen unter Unsicherheit. Im zweiten Teil des Buches werden Ansätze zur effektiven Umsetzung dieser Entscheidungen erörtert, so dass der Wandel auf allen Ebenen, vom Einzelnen bis zur Organisation, bewältigt werden kann. Schließlich enthält das Buch Vorschläge, wie Führungskräfte die für die Entscheidungsfindung relevanten kognitiven Fähigkeiten bei sich selbst und bei ihren Mitarbeitern analysieren und verbessern können.

SuperBusiness

by Fraser Doherty

"Fraser gives hope to anyone who ever dreamed of selling to a wider market" -Lorraine Kelly "You have a great story to tell" -Gordon Brown "Fraser is an exciting young entrepreneur with an amazing story. His jams taste really fantastic too!" -Duncan Bannatyne At just 14 years old, Fraser Doherty was selling jars of homemade jam to his neighbours. A few years later, SuperJam was flying off the shelves of the world's largest supermarket chains. SuperBusiness tells how he transformed a hobby into a much-loved brand, selling millions of jars along the way. Fraser explains how he did it - from his own kitchen table, without huge investment - and how you too, can come up with a killer idea, build a brand, make money, and do good in your community. Those crazy business ideas really can grow into something amazing and life changing. If this story doesn't inspire you to start your adventure, nothing will.

SuperCompetent

by Laura Stack

To be successful in the business world and reach your full potential in life, it's not enough to be simply competent. Our modern, super-competitive world is full of opportunities for the go-getter, but to take advantage of them, it's essential to become "SuperCompetent. " The SuperCompetent person is one that companies fight to get, fight to keep, nurture as team players, and see as future leaders in their business growth. But SuperCompetence isn't something you're born with-it's something that you can learn, no matter where your strengths lie or what industry you work in. In SuperCompetent, productivity expert Laura Stack identifies the behaviors that build leadership skills, boost organizational efficiency, and blast high potential producers to the top of their fields. With Stack's Six Keys, you'll be able to consistently improve your performance, develop the confidence that will propel you forward, and achieve breakthrough results in your career. Activity: The value and importance you place on your tasks and priorities Availability: The ability to master your schedule and protect your time Attention: The capacity to focus intently and concentrate on critical activities Accessibility: The skill to organize your workflow and quickly find information Accountability: The extent to which you assume personal responsibility for your actions and outcomes Attitude: The intensity of your motivation, drive, and proactiveness With worksheets and quizzes that help you evaluate your performance at every stage, and invaluable resources for further information, you'll be able to integrate the Six Keys of SuperCompetence into your daily, weekly, and lifetime business practices. From the sales floor to the conference room, from board meetings to informal networking events, SuperCompetent enables you to build your focus, manage your resources, and maximize your ability to deliver at every level.

SuperFreakonomics

by Stephen J. Dubner Steven D. Levitt

La economía trata sobre la inflación, los tipos de interés y la bolsa. Superfreakonomics habla de prostitutas, traficantes de droga y luchadores de sumo fracasados. Han sido cuatro años buscando no solo las preguntas más difíciles, sino las más sorprendentes: ¿Es más peligroso conducir borracho o caminar borracho? ¿Por qué se receta la quimioterapia tan a menudo si es tan poco eficaz? ¿Puede un cambio de sexo elevar tu salario?

SuperFreakonomics

by Stephen J. Dubner Steven D. Levitt

The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first. Four years in the making, SuperFreakonomics asks not only the tough questions, but the unexpected ones: What's more dangerous, driving drunk or walking drunk? Why is chemotherapy prescribed so often if it's so ineffective? Can a sex change boost your salary? SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as: How is a street prostitute like a department-store Santa? Why are doctors so bad at washing their hands? How much good do car seats do? What's the best way to catch a terrorist? Did TV cause a rise in crime? What do hurricanes, heart attacks, and highway deaths have in common? Are people hard-wired for altruism or selfishness? Can eating kangaroo save the planet? Which adds more value: a pimp or a Realtor? Levitt and Dubner mix smart thinking and great storytelling like no one else, whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically. By examining how people respond to incentives, they show the world for what it really is - good, bad, ugly, and, in the final analysis, super freaky. Freakonomics has been imitated many times over - but only now, with SuperFreakonomics, has it met its match.

SuperFreakonomics, Illustrated edition

by Stephen J. Dubner Steven D. Levitt

Seeing is believing . . . The Smash Hit SuperFreakonomics is now Bigger and Better SuperFreakonomics was an instant New York Times bestseller that caused a media uproar, continuing the amazing success begun with the groundbreaking, worldwide sensation Freakonomics. With the Illustrated Edition, Steven D. Levitt and Stephen J. Dubner bring alive their smart thinking and great storytelling with an explosion of visual evidence, including: A by-the-numbers tally of a high-priced call girl's career, and a tracking sheet from an intensive survey of Chicago street prostitutes. A visual quiz that lets you pit your memory against the memory of a chess grand master. Images of the hurricane-killing machine and other geo-engineering inventions described in SuperFreakonomics. A look into whether doctors are better at saving lives in TV dramas or in real hospitals. Whether probing the intricacies of sex change oper-ations, the effectiveness of child car seats, or what really motivates people to do good, the Illustrated Edition of SuperFreakonomics employs photographs, drawings, and graphs that will lead readers to see the world in a bold, fresh way.

SuperFreakonomics, Illustrated edition

by Stephen J. Dubner Steven D. Levitt

Seeing is believing . . . The Smash Hit SuperFreakonomics is now Bigger and BetterSuperFreakonomics was an instant New York Times bestseller that caused a media uproar, continuing the amazing success begun with the groundbreaking, worldwide sensation Freakonomics.With the Illustrated Edition, Steven D. Levitt and Stephen J. Dubner bring alive their smart thinking and great storytelling with an explosion of visual evidence, including:A by-the-numbers tally of a high-priced call girl's career, and a tracking sheet from an intensive survey of Chicago street prostitutes.A visual quiz that lets you pit your memory against the memory of a chess grand master.Images of the hurricane-killing machine and other geo-engineering inventions described in SuperFreakonomics.A look into whether doctors are better at saving lives in TV dramas or in real hospitals. Whether probing the intricacies of sex change oper-ations, the effectiveness of child car seats, or what really motivates people to do good, the Illustrated Edition of SuperFreakonomics employs photographs, drawings, and graphs that will lead readers to see the world in a bold, fresh way.

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