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Swim with the Dolphins: How Women can Succeed in Corporate America on their Own Terms
by Connie Glaser Barbara Steinberg SmalleyBased on interviews with female managers, and featuring helpful charts and lists, this intelligent blueprint for managerial achievement presents new techniques for success in corporate America that rely on traditional "feminine" strengths--nurturing, caring, motivating and other characteristics that empower managers and help employees thrive.
Swim with the Sharks Without Being Eaten Alive
by Harvey B. MackayThis straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to: Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!" Outmanage by arming yourself with information on prospects, customers, and competitors that the CIA would envy - using a system called the "Mackay 66." Outmotivate by using his insights to help yourself or your kids join the ranks of Amercia's one million millionaires. Outnegotiate by knowing when to "smile and say no" and when to "send in the clones." This one-of-a-kind book by a businessman who's seen it all and done it all has sold almost 2 million copies, and is the essential roadmap for everyone on the path to success.
Swim with the Sharks Without Being Eaten Alive
by Harvey B. MackayThis straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to: Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!"Outmanage by arming yourself with information on prospects, customers, and competitors that the CIA would envy - using a system called the "Mackay 66."Outmotivate by using his insights to help yourself or your kids join the ranks of Amercia's one million millionaires.Outnegotiate by knowing when to "smile and say no" and when to "send in the clones."This one-of-a-kind book by a businessman who's seen it all and done it all has sold almost 2 million copies, and is the essential roadmap for everyone on the path to success.
Swim with the Sharks without Being Eaten Alive
by Harvey MackayMackay offers dozens of tips on how to outsell, outmanage, outmotivate, and outnegotiate other people in any field of human endeavor.
Swim!: How a Shark, a Suckerfish, and a Parasite Teach You Leadership, Mentoring, and Next Level Success
by Walter BondA fascinating story about the power of networking, connection, and mentorship Written as an engaging parable, Swim! How a Shark, a Suckerfish, and a Parasite Teach You Leadership, Mentoring, and Next Level Success brings to life real-world challenges (and their solutions) and presents them in simple, yet powerful terms. The book explores the vital importance of networking, explores the steps that lead to successful networking, and explains why we need it. Swim! dives deep into the concepts of mentorship and the power of human connection. While too many business leaders spend their time obsessing about facts, figures, and the bottom line, it is more important for them to learn to manage relationships. Once attention shifts to relationships, businesses and careers can reach the next level of success. Written by a leading motivational speaker, this book offers ideas that can be applied to both personal and business life. Understand the importance of establishing habits and rituals Tap into the power of a positive mindset Discover the value of teamwork Learn to use intentional language about workplace culture Swim! is an entertaining book that highlights the significant concept of connecting and building relationships and includes the tools needed to become more self-aware about our roles and contributions in our industries.
Swimming Across: A Memoir
by Andrew S. GroveSwimming Across is a personal and cultural memoir tracing Andrew Grove's most formative years. Beginning on the eve of Nazi Germany's invasion of his native Hungary and ending with his flight from communism to America 16 years later, it combines a child's sense of wonder with an engineer's passion for order and detail. Grove's uplifting autobiography depicts his family's struggle to survive in the face of a host of staggering obstacles. Nearly killed by scarlet fever at the age of four, forced into hiding by the Nazis in 1944, and dogged by anti-Semitism, Andrew Grove's survival was nothing short of miraculous. In Swimming Across, a true American hero reveals his origins and what it takes to survive... and to triumph.
Swimming in the Steno Pool: A Retro Guide to Making It in the Office
by Lynn PerilFeed your boss’s ego. Dress for success. And don’t let your heels trip you up on the corporate ladder. Millions of women have held the position of secretary, alternately lauded as a breakthrough opportunity and excoriated as dead-end busy work. From the female pioneers who infiltrated Capitol Hill offices during the Civil War to today’s tech-savvy administrative assistants, secretaries have withstood criticism for abandoning their rightful sphere (the home), weathered the dubious advice of secretarial guide-books, taken hits from feminists and antifeminists alike, and demanded the right to resist making coffee—all while making their bosses look good. In Swimming in the Steno Pool, author-secretary Lynn Peril profiles the various incarnations of the secretary, from pliable, sexy mate of the "office husband" to postfeminist executive-in-training, drawing inspiration from a wide range of "femorabilia" and secretarial guidebooks of yesteryear. Featuring an array of fabulous illustrations promoting office equipment and office girls alike, Peril delivers a feisty, witty celebration of the women who’ve been running the show for decades.
Swing Kings: The Inside Story of Baseball's Home Run Revolution
by Jared Diamond"The best baseball book I’ve read in years." — Sam Walker • "An exhilarating story of innovation." — Ben Reiter • "Swing Kings feels like a spiritual successor to Moneyball." — Baseball ProspectusFrom the Wall Street Journal’s national baseball writer, the captivating story of the home run boom, following a group of players who rose from obscurity to stardom and the rogue swing coaches who helped them usher the game into a new age.We are in a historic era for the home run. The 2019 season saw the most homers ever, obliterating a record set just two years before. It is a shift that has transformed the way the game is played, contributing to more strikeouts, longer games, and what feels like the logical conclusion of the analytics era. In Swing Kings, Wall Street Journal national baseball writer Jared Diamond reveals that the secret behind this unprecedented shift isn’t steroids or the stitching of the baseballs, it’s the most elemental explanation of all: the swing. In this lively narrative romp, he tracks a group of baseball’s biggest stars—including Aaron Judge, J.D. Martinez, and Justin Turner—who remade their swings under the tutelage of a band of renegade coaches, and remade the game in the process. These coaches, many of them baseball washouts who have reinvented themselves as swing gurus, for years were one of the game’s best-kept secrets. Among their ranks are a swimming pool contractor, the owner of a billiards hall, and an ex-hippie whose swing insights draw from surfing and the technique of Japanese samurai. Now, as Diamond artfully charts, this motley cast has moved from the baseball margins to its center of power. They are changing the way hitting is taught to players of all ages, and major league clubs are scrambling for their services, hiring them in record numbers as coaches and consultants. And Diamond himself, whose baseball career ended in high school, enlists the tutelage of each swing coach he profiles, with an aim toward starring in the annual Boston-New York media game at Yankee Stadium.Swing Kings is both a rollicking history of baseball’s recent past and a deeply reported, character-driven account of a battle between opponents as old as time: old and new, change and stasis, the establishment and those who break from it. Jared Diamond has written a masterful chronicle of America’s pastime at the crossroads.
Swing Trading
by Oliver L. VelezOliver Velez, co-founder of Pristine.com and current CEO of Velez Capital Management, is renowned for his effective trading skills and specialized knowledge in technical analysis. His educational seminars are sought after by traders and often attended multiple times to extract every piece of wisdom from his presentations. Now, one of his most legendary sessions jumps from the screen into your hands in this coursebook of Velez's famed Swing Trading techniques. With detailed text and a vivid 90-minute DVD, you'll explore and master a highly profitable niche that exploits the two- to five-day holding period - a method too brief for large institutions, too lengthy for day traders, yet perfectly suited for individual investors with a mind towards success. In his captivating, high-energy style, Velez shows you how to:Spot opportunities using proven swing trading criteria;Define periods of market uncertainty and make the right moves;Discover key set-ups and effectively use moving averages;Read charts successfully, especially Japanese Candlesticks;Win by going against conventional trading wisdom;Understand and profit from understanding market psychology.Only in this book/DVD course combination will you be able to fully absorb the wealth of material that Oliver Velez is set up to offer. The easy-to-understand definitions and eye-opening self-tests bring the information to you and the power to your trades. Don't end up on the wrong side of the market. Swing Trading is the perfect tool for the investor who wants to understand the forces that shape the trading arena. This presentation has been viewed live and on DVD by hundreds of thousands of traders. Now you can use this course to rise above the impulse of novice traders. It's the best way to master the cycles and win consistent profits.
Swing Trading For Dummies
by Omar BassalLearn how to maximize profits and minimize risks trading over the short term Swing Trading For Dummies introduces you to a trading methodology designed to generate big profits in the short term. Unlike buy and hold investing, Swing Traders endeavor to enter a stock at the precise moment a major uptrend begins and exit for a large profit a few weeks or months later. In order to achieve this result, Swing Trading For Dummies covers the tools you need to get up and running as a trader before moving on to the two main analysis techniques swing traders rely upon: technical analysis and fundamental analysis. These two analysis techniques can be combined to maximize the chances of a successful trade. But no one is perfect, and the savvy swing trader must have a comprehensive risk management plan to deal with trades that fail to launch. New in this update to Swing Trading for Dummies is material on the types of positive catalysts a trader should look for to enter a trade, the best way to trade earnings reports, swing trading cryptocurrencies and why you should avoid investing in banking stocks. Learn how swing trading can generate profits in a short period of time Identify the most attractive opportunities and when to buy them Avoid the common mistakes that sink many novices Manage risk and set yourself up for success For new and seasoned investors looking for a comprehensive and trusted reference on swing trading, this Dummies guide is the perfect solution.
Swing Trading For Dummies
by Omar Bassal CFAIncrease profit and limit risk with swing trading basics Swing trading is all about riding the momentum of brief price changes in trending stocks. Although it can be risky, swing trading is popular for a reason, and Swing Trading For Dummies, 2nd Edition, will show you how to manage the risk and navigate the latest markets to succeed at this lucrative trading strategy. In this updated edition, you’ll find expert guidance on new accounting rules, the 2018 tax law, trading in international markets, algorithmic trading, and more. Plus, learn about the role social media now plays in moving asset prices, and how you can tap into online trends to ride price swings. Understand money management, journal keeping, and strategy planning Focus on fundamental analysis to increase your chance of success Evaluate companies to screen for under- or overvalued stocks Develop and implement your trading plan and calculate performance Starting from the basic differences between swing trading and other trading styles and progressing through plain-English explanations of more advanced topics like charts and reporting standards, Swing Trading For Dummies will help you maintain and grow your assets with swing trading in any market!
Swing Trading For Dummies
by Omar Bassal CfaTake advantage of price swings in strongly trending securities and pump up your portfolio!Want to know the strategies of successful swing trading? This friendly guide covers the ins and outs of this risky but profitable investing approach, explaining all the basics in plain English. You'll see how to use the two investment approaches - technical and fundamental analysis - to indentify promising securities in strongly trending markets. In addition, this guide covers how to calculate investment returns and, most important, how to manage your portfolio's risk.Learn from a highly experienced trader, analyst, and portfolio manager - the author shares his insider knowledgeUnderstand often overlooked topics such as money management, journal keeping, and strategy planning - key areas that will largely determine your successFocus on the fundamentals - often overlooked by swing traders, fundamental analysis can increase your chance of successDetermine your entry and exit points with technical analysis - read charts, apply indicators, and compare marketsEvaluate companies with fundamental analysis - grasp the basics of financial statements and the criteria to screen for undervalued or overvalued stocksDevelop and implement your trading plan - outline what you trade and how often, decide your risk tolerance, and calculate your performanceOpen the book and find:The differences among swing trading, day trading, and buy-and-hold investingThe pros and cons of technical and fundamental analysisA step-by-step anatomy of a tradeA wealth of charts and screenshotsReal-world examples of swing trading successesThe 10 deadly sins of swing trading - avoid at all costs!Sample trading plansUseful resources for navigating data
Swing and Day Trading: Evolution of a Trader (Wiley Trading #601)
by Thomas N. BulkowskiComprehensive coverage of the four major trading styles Evolution of a Trader explores the four trading styles that people use when learning to trade or invest in the stock market. Often, beginners enter the stock market by: Buying and holding onto a stock (value investing). That works well until the trend ends or a bear market begins. Then they try Position trading. This is the same as buy-and-hold, except the technique sells positions before a significant trend change occurs. Swing trading follows when traders increase their frequency of trading, trying to catch the short-term up and down swings. Finally, people try Day trading by completing their trades in a single day. This series provides comprehensive coverage of the four trading styles by offering numerous tips, sharing discoveries, and discussing specific trading setups to help you become a successful trader or investor as you journey through each style. Trading Basics takes an in-depth look at money management, stops, support and resistance, and offers dozens of tips every trader should know. Fundamental Analysis and Position Trading discusses when to sell a buy-and-hold position, uncovers which fundamentals work best, and uses them to find stocks that become 10-baggers—stocks that climb by 10 times their original value. Swing and Day Trading reveals methods to time the market swings, including specific trading setups, but it covers the basics as well, such as setting up a home trading office and how much money you can make day trading.
Swipe Up for More!: Inside the Unfiltered Lives of Influencers
by Stephanie McNealAn unfiltered, colorful romp through the IRL world of influencers that spills the tea on the multibillion-dollar industry of content creation.If you&’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram&’s infinite scroll. The influencers on the platform aren&’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most? Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers: fashion and lifestyle juggernaut Caitlin Covington of Southern Curls & Pearls, runner and advocate Mirna Valerio, and OG &“mommy blogger&” Shannon Bird. Swipe Up For More! is based on three years of unprecedented, fly-on-the-wall access that offers a rare glimpse into how these influencers build their empires, struggle with the haters and snarkers, fight for creative control from the tech platforms that enable their businesses, parent in public, and try to look good while doing it.Along the way, McNeal answers burning questions, like: Why are there so many Mormon mommy influencers? What is it like to work for a popular influencer? What do they do with all the free swag? How do brand partnerships work? And how much money do they really make?Irresistible, juicy, and voyeuristic, Swipe Up For More! reveals all about the women some love to hate (and many actually, secretly, genuinely love).
Swire Beverages: Implementing CSR in China
by Christopher Marquis G. A. Donovan Yi Kwan ChuSwire Beverage, the largest Coca-Cola bottler in China, recently created a corporate social responsibility (CSR) organization to oversee environmental, community, health and safety initiatives at the companies' nine bottling plants in China. The case considers organizational design decisions in setting up the committee to oversee the diverse CSR initiatives that occurred in the dispersed plant locations, and the ongoing work to better connect CSR activities to Swire Beverage's brand and business strategy. Furthermore, the Swire Beverage CSR team needed to balance the interests of important stakeholders such as the Coca-Cola company, and corporate parent John Swire and Sons. Finally, the case also illustrates some of the key challenges of implementing CSR programs in China, particularly the difficulty of finding suitable NGO partners.
Swiss Energy Governance: Political, Economic and Legal Challenges and Opportunities in the Energy Transition
by Peter Hettich Aya KachiThis open access book gathers the results of an interdisciplinary research project led by the Swiss Competence Centers for Energy Research (SCCER CREST) and jointly implemented by several universities. It identifies political, economic and legal challenges and opportunities in the energy transition from a governance perspective by exploring a variety of tools that allow state, non-state and transnational actors to manage the transition of the energy industry toward less fossil-fuel reliance. When analyzing the roles of these actors, the authors examine not only formal procedures such as political and democratic processes, but also market behavior and societal practices. In other words, the handbook focuses on both the behavior and the positive and normative frameworks of political actors, bureaucracies, courts, international organizations, lobby groups, civil society, economic actors and individuals. The authors subsequently use their findings to formulate specific guidelines for lawmakers and other rule-makers, as well as private and public actors. To do so, they draw on approaches stemming from the legal, political and management sciences.
Swiss Finance
by Henri B. Meier John E. Marthinsen Pascal A. GantenbeinA timely guide to the complex financial markets and banking secrecy of SwitzerlandSince 1934, when Switzerland's federal bank secrecy law was passed, the line between myth and reality with regard to Swiss banking has been blurred. But over the past decade, there have been dramatic changes in the pressures brought to bear on all facets of the Swiss financial markets and banking sector. Recent developments and agreements have potentially weakened Swiss banking secrecy, and with that said, it is time for a book that lays out the history of Swiss bank secrecy and puts these twenty-first century changes in perspective.Swiss Finance is a thorough overview of the Swiss financial markets and the banking secrecy this country has become known for. It covers key topics to practitioners both abroad and in the United States involved in Swiss banking and the Swiss financial markets.Discusses what the Euro-debt crisis may mean for the role of Switzerland as a financial powerhouseReveals how new secrecy agreements with the United States and Germany will impact private wealth managementAddresses Asian competition for wealth management and tax havensSwitzerland is one of the largest financial markets in the world and a global power in private wealth administration. Whether you're a private wealth advisor, Swiss or U.S. banker, or other finance practitioner involved in the Swiss market, this guide is essential reading if you intend on achieving future success in this arena.
Swiss Finance: Banking, Finance, and Digitalization
by Henri B. Meier John E. Marthinsen Pascal A. Gantenbein Samuel S. WeberHow could a small country in the middle of Europe, surrounded by much bigger countries and economic giants like Germany and France and in direct competition with North American and Asian rivals, develop world-class, cutting-edge financial markets? Swiss Finance answers this question, separating myth from reality, by explaining how Switzerland managed dramatic pressures brought to bear on its financial markets during the past two decades, perhaps none of them so great as the: · Competitive challenges caused by changes in Switzerland's banking secrecy laws and practices, · Shifting tide of new wealth generation toward Asia (e.g., China, Singapore, and South Korea), · Burdensome federal stamp and withholding taxes, and · Digitalization of the financial services industry, including cybersecurity, cryptocurrencies, smart contracts, central bank digital currencies, the FinTech revolution, and DLT applications. Swiss Finance thoroughly analyzes Swiss financial markets’ successes and challenges. It covers critical topics for practitioners and academics to fully understand this unique development in world financial markets and private wealth administration.
Swiss Public Administration: Making the State Work Successfully (Governance and Public Management)
by Andreas Ladner Nils Soguel Yves Emery Sophie Weerts Stéphane NahrathSwiss citizens approve of their government and the way democracy is practiced; they trust the authorities and are satisfied with the range of services Swiss governments provide. This is quite unusual when compared to other countries. This open access book provides insight into the organization and the functioning of the Swiss state. It claims that, beyond politics, institutions and public administration, there are other factors which make a country successful. The authors argue that Switzerland is an interesting case, from a theoretical, scientific and a more practice-oriented perspective. While confronted with the same challenges as other countries, Switzerland offers different solutions, some of which work astonishingly well.
Swissair's Alliances (A)
by David B. Yoffie Eric J. VayleSwissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair's history, products, and cost structure are described, as is the international airline industry and the major players. The challenge for Swissair is how to gain further economies of scale in an increasingly competitive global marketplace. A rewritten version of an earlier case.
Swissgrid: Enterprise Risk Management in a Digital Age
by Robert S. Kaplan Anette MikesKurt Meyer, chief risk officer of Swissgrid, the Swiss national electricity transmission system operator, reflects on the risk management system he installed after the deregulation and liberalization of the European energy market. With 41 connections to other European networks, a failure in Swissgrid's network could interrupt the supply of electricity in Switzerland and much of Europe. Meyer describes the periodic interactive risk workshops conducted at each business unit to identify, assess, and mitigate risks. Executive Risk Workshops of the CEO and the company's leadership team discuss the business units' risk profiles and risks that cut across the units, such as safety, weather, and regulatory changes. New and emerging risks are discussed at Extraordinary Risk Workshops. Meyer recently deployed an app on employees' smartphones for them to easily report anomalies or concerns. Reports from the app are embedded in a new real-time crisis management platform used by several Swiss companies, federal authorities, and the Swiss Army. Despite a full array of risk management tools and processes, Meyer remains concerned about risks yet to be identified.
Switch (Espanol)
by Chip Heath¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestrascomunidades y nuestras propias vidas?El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubierto que la mente está gobernada por dos sistemas diferentes --la mente racional y la mente emocional-- que compiten por el control. La mente racional quiere un cuerpo perfecto; la mente emocional quiere comerse esa galleta. La mente racional quiere cambiar el trabajo; la mente emocional ama la comodidad y la rutina. Esta tensión puede causar que muchos esfuerzos por cambiar fracasen, pero si se superan, el cambio puede llegar rápidamente.En Switch, los hermanos Heath muestran cómo personas normales y corrientes han unido estas dos mentes, logrando espectaculares resultados: · La directora quien ayudó a Target, a pesar de ser una compañía minorista regional que facturaba tres billones de dólares, a convertirise en un gigante de más de 63 billones dólares. · La directora de servicios clínicos que, junto con su equipo de enfermeras, logró reducir drásticamente los errores en la administración de medicamentos en su hospital. · El director de atención al cliente que transformó a su compañía de una que ignoraba totalmente el servicio al cliente a ser una compañía definida por él. En este convincente relato, los Heath reúnen décadas de investigación en los campos de psicología, sociología y negocios entre muchos otros, para explicar por qué cambiar es tan difícil y dar a conocer nuevas maneras de lograr cambios duraderos. Switch muestra que los cambios exitosos siguen un modelo, un modelo que puedes utilizar para lograr los cambios que tú quieras, tanto si tu interés se centra en cambiar el mundo como en cambiar tu cintura.
Switch Off and Find Calm: Slow Down and Regain Control of Your Life (Be Your Best)
by A. LockwoodSlowing down is not a luxury, it is a necessity Have you ever felt as though everyone wants too much from you? Does your life feel so full there is no room to do the things you enjoy? Do you feel as though life at full throttle is consuming you? Occupational therapist Angela Lockwood shows you how to recognise overwhelm and overstimulation, build habits that help you flick the switch, and re-energise both your mind and body. With Switch Off and Find Calm, you will learn to recognise when it's time to switch off and discover practical ways to make that happen.
Switch Off: How to find calm in a noisy world
by Angela LockwoodA modern-day guide to slowing down in a fast paced world. Switch Off shows you how to take that sorely-needed time-out. We all know about the benefits of slowing down and disconnecting: reduced stress, higher satisfaction, better performance, higher productivity, tighter focus, reduced depression and innumerable other positive health effects. The big question is, "How?" When we're all stuck in a cycle of demands and pressure it feels hard to prioritise slowing down. How do we step back and find the time to take care of ourselves? This book shows you how to let go of the guilt, turn off the phone and step away to re-energise and re-focus. Whether you need a true vacation or just an uninterrupted cup of tea, you'll learn how to integrate the skills of slowing down into your life so you can do what you need, when you need it. Written by a health professional who has witnessed the impact of being constantly switched on both professionally and personally, this book gives you more than permission to disconnect - it gives you a real-world blueprint for taking the time that you need. This book shows you why it's so important to slow down, and how it actually is possible in what can be a pressured and overwhelming world. Choose how you use your time Stop feeling guilty for practising self-care Boost your energy and productivity levels Harness the power of perspective and focus Learn how to create an environment that supports your health and wellbeing From the executive needing time to contemplate big decisions, to the teenager closing their bedroom door to be alone, we all need time to disconnect. Switch Off shows you how to do just that, with expert guidance with you the whole way.
Switch: How To Change Things When Change Is Hard
by Chip Heath¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas? El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubierto que la mente está gobernada por dos sistemas diferentes la mente racional y la mente emocional que compiten por el control. La mente racional quiere un cuerpo perfecto; la mente emocional quiere comerse esa galleta. La mente racional quiere cambiar el trabajo; la mente emocional ama la comodidad y la rutina. Esta tensión puede causar que muchos esfuerzos por cambiar fracasen, pero si se superan, el cambio puede llegar rápidamente. En Switch, los hermanos Heath muestran cómo personas normales y corrientes han unido estas dos mentes, logrando espectaculares resultados: · La directora quien ayudó a Target, a pesar de ser una compañía minorista regional que facturaba tres billones de dólares, a convertirise en un gigante de más de 63 billones dólares. · La directora de servicios clínicos que, junto con su equipo de enfermeras, logró reducir drásticamente los errores en la administración de medicamentos en su hospital. · El director de atención al cliente que transformó a su compañía de una que ignoraba totalmente el servicio al cliente a ser una compañía definida por él. En este convincente relato, los Heath reúnen décadas de investigación en los campos de psicología, sociología y negocios entre muchos otros, para explicar por qué cambiar es tan difícil y dar a conocer nuevas maneras de lograr cambios duraderos. Switch muestra que los cambios exitosos siguen un modelo, un modelo que puedes utilizar para lograr los cambios que tú quieras, tanto si tu interés se centra en cambiar el mundo como en cambiar tu cintura.